ShowBiz Early Registration MORNING ON KBZY LGC Pence SEDCOR Economic Forum March 13 • salemchamber.org REPORT DAILY AM 1490 County Commissioners March 12 • SEDCOR.com Salem Business Journal www.SalemBusinessJournal.com S e r v i n g t h e M i d - W i l l a m e t t e V a l l e y Salem, Oregon march 2009 Vol. 5, No 3 Historic Confidence Today “Gerry Frank’s Mantra”

I enjoy reminiscing now and then and so-called “good old days.” Realizing that learning a little something from history, too. newcomers and next generations have little There are still a lot of old-timers in Salem institutional memory from which to draw, I who surely remember the classy and fun thought it might be fun to think back over the events held at Salem’s Meier & Frank, which years. opened in October, 1955 and is now known as It was a huge family decision to build the first Macy’s. Salem is fortunate to have two Macy’s store outside of Portland in Salem; it teetered stores, even in this economy, both doing their for awhile between the capital city and Eugene. level best to serve the demographics of the The ultimate decision to locate in Salem was mid-Willamette Valley; Macy’s has excellent largely based on the fact that we had over management, locally and nationally. 10,000 local family accounts already on the The family department store of yesteryear is books, accounts accumulated over the years just that – yesterday’s news – kaput. In these since the store’s 1857 founding. evolved big box, Internet, poor economic days, In the days prior to pounding one nail at there is no retail room for the extravaganzas the soon-to-be new Salem store, I made a and personality that local department stores world tour (at my father’s “request”). I spent nationwide once enjoyed. Whether it was an entire year visiting department stores all Meier & Frank in Oregon or Marshall Field over the United States and foreign countries in Chicago, these stores were an integral part gathering the latest innovative styles and ideas of the very fabric of their community. While for store merchandising and the physical plant. a thread of those nostalgic days may linger No store was as minutely planned as Salem’s with events like the Macy’s Thanksgiving Meier & Frank. The butterfly-style parking Day Parade, most of such activity has been structure was state-of-the-art, a technique discontinued. Salem has changed significantly since the Continued on page  Salem is First U.S. City Fed Stimulus Adds Value to Receive Hybrid Bike to Oregon Economy

A public dedication ceremony The approval of a $789 billion in coordination with Salem economic recovery package promises Sustainability Summit was held to create and preserve Oregon jobs, February 19th where SANYO demonstrating the critical role that unveiled its hybrid electric eneloop government can play in the economy. bicycle. SANYO gifted a bike to the The legislation comes at an opportune City of Salem and one to the State of time. It will help Oregon and nearly all Oregon. states in the nation confront revenue The new eneloop bike, an electric shortfalls caused by the deepening hybrid bicycle concept, stresses recession. We (The Oregon Center for

Continued on page  Continued on page 

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Stimulus...Continued from page  district, 8,500 in Representative Greg Group Urges Governor and Walden’s district, 8,700 in Representative Public Policy) applaud Representatives Earl Blumenauer’s district, 8,400 in Blumenauer, Schrader and Wu and Representative Peter DeFazio’s district Congress to Push Forest Senators Wyden and Merkley for and 8,700 in Representative Kurt supporting the measure. Schrader’s district. Health Restoration The legislation means significant Not all provisions of the bill are likely to federal investment in Oregon’s health provide effective stimulus. For instance, The federal government’s economic underlining both the importance and care, education, law enforcement inclusion of a one-year “patch” for the stimulus funding should include unhealthy condition of Oregon’s federal and transportation infrastructure Alternative Minimum Tax will generate “significant investment” in Oregon’s federal forests. The federal government owns and and provides additional resources relatively little economic activity, despite forests, forest workers and forest-sector manages more than 18.2 million acres, or for Oregon’s social safety net. These its $70 billion price tag. Likewise, infrastructure. 60 percent, of Oregon forestlands, the letter approaches are widely known to provide prospects of the “bonus depreciation” That’s the conclusion of a new coalition pointed out. Yet, an estimated nine million economic stimulus with a good “bang business tax break for generating new of Oregon business, environmental, labor to 13 million acres of those forests are at for the buck,” according to leading economic activity in Oregon are quite and community leaders. The group recently high risk of catastrophic fire and are “in economists. poor. joined forces to promote the economic and desperate need of restoration thinning and A sizeable portion of the package (about While there were some missed environmental benefits of enhanced federal prescribed burning.” $116 billion or 15 percent) will go to opportunities, the overall package is likely funding to restore forest health in the state. The group’s positions, the letter also a new Making Work Pay credit. The to lessen the severity of the recession and In a February 3 letter to Gov. Ted noted, align with the recommendations credit will benefit all but the wealthiest may help jumpstart Oregon’s economy. Kulongoski, Senators Ron Wyden and developed by the Federal Forestland working Oregon households. The Oregon Center for Public Policy is a Jeff Merkley, and the other members of Advisory Committee and approved by the According to a memo released today by non-partisan research institute that does the Oregon congressional delegation, the Oregon Board of Forestry in January. the White House, the recovery package in-depth research and analysis on group urged legislators to press for stimulus Restoring these forests, the letter went will create or save an estimated 44,000 budget, tax and economic issues. The funding dedicated to “landscape-scale forest on to say, would provide jobs and support jobs in Oregon. The memo breaks these Center’s goal is to improve decision restoration and related rural development businesses in economically hard-hit rural jobs down by congressional district: making and generate more opportunities projects.” communities, cut firefighting costs by 9,300 jobs in Representative David Wu’s for all Oregonians. “This dual investment will create good, reducing woody fuels, lower the amount family-wage jobs and restore the condition of carbon released in the atmosphere as of our national forests,” the three-page a result of unnatural fire, and provide a letter said. renewable source of biomass for alternative Bike...Continued from page  The letter was signed by Duncan Wyse, energy production. Salem Business Journal SERVING THE MID-WILLAMETTE VALLEY president of the Oregon Business Council, The group provided several documents ‘looping energy’ or a lifestyle of Martin Goebel, executive director of to support its positions with details and reusing and recycling. With this new www.salembusinessjournal.com Sustainable Northwest, Russell Hoeflich, statistics. Specifically, the group called on product, clean and reusable energy is Publisher vice president of the Nature Conservancy, the new administration to provide: “generated, recharged, and conserved” Bruce Taylor Ryan Deckert, president of the Oregon Federal investment in forest restoration simultaneously. Energy is generated Columnists & Writers Business Association, Mike McArthur, activities and equipment, and in retaining or by the rider, recharging the auxiliary Alice Berntson executive director of the Association of retooling forest-sector industrial facilities; battery, and conserving the energy both David Chandler Oregon Counties, and Bill Kluting, legislative New investment to train rural workers in from the main battery and the rider. Gerry Frank affairs representative with the Carpenters forest restoration, watershed protection, Accepting for the State of Oregon Elaine Gesik Industrial Council. habitat improvement and other was Tim McCabe, OECDD Director Linda Harris Wyse said the group coalesced quickly environmental services; and accepting for the City of Salem Bill Isabell because the stakes are high and the timing Incentives that encourage business was Mayor Janet Taylor. Laine Lattimer is right. “What brought our broad coalition investment, such as tax credits for new Rebecca Maitland together was the immensity of the problems facilities or for hauling low-value timber Patti Milne with our federal forests, combined with harvest by-products, and stewardship Bo Rushing-Barnes a historic opportunity to restore their contracts that promote overall forest W. Ray Sagner economic and environmental health,” Wyse health. THE LEADING Terry Simmons said. “We need to make this investment to The full text of the letter is attached and Randy Sutton bolster Oregon’s natural capital.” may also be viewed on OBC’s website, www. Janet Taylor The group backed its claims with data orbusinesscouncil.org. NAME IN Lullu Truitt Mary Louise VanNatta LUXURY Advertising Representatives Salem Fitness Together Lindzey Taylor WATCHES Graphics Manager Owner Rich Duncan Named Gwen Graham Technical Support Merchant of the Year Scott Rainey Executive Assistant Rich Duncan, owner of three Salem Fitness Duncan. “We strive to offer our clients the Justin Kimble Together personal training studios, was recently highest level of service and the best quality Caleb Maitland awarded the 2009 Merchant of the Year Award every day.” by the Keizer Chamber of Commerce. About Fitness Together Franchise Last year’s Merchant of the Year recipient, Corp.: Established in 1996 in response to the Susy Riches, nominated Duncan for his growing demand for personal fitness training, Salem Business Journal™ is company’s dedication and service to the 2008 Fitness Together offers the latest in one-on-one published monthly by the Salem Habitat for Humanity blitz build. personal training. Based in Highlands Ranch, Business Journal, P. O. Box 93, “He cares about the community and gives Colo., Fitness Together is part of Fitness Salem, OR 97308, 503-365-9544. The opinions expressed in columns generously of his time, money and services,” Together Holdings, Inc., the world’s largest are those of the authors, and do said Riches. wellness organization. There are now more not necessarily reflect those of the In addition to the three local Fitness than 490 Fitness Together franchise locations Salem Business Journal or its staff. Together studios Duncan owns with his wife, throughout the United States, Costa Rica, ©2008 Salem Business Journal Shelly Duncan, he also owns Rich Duncan Israel, Ireland, and Canada. For additional 225 Liberty St. NE Member of: Construction. information, log onto www.fitnesstogether. 503-363-5640 “I am honored to receive this award,” said com or call 877.663.0880 ext. 10. March 2009 Salem Business Journal Page  Historic Confidence Today

Frank...Continued from page  never before seen on the West Coast. Reminiscing with Gerry Frank Like everyone, my life has had twists and turns. I moved to Salem and into the house cramming three to four thousand people into door. Laughter broke out as everyone knew a that I built in 1955, and make it my home to this the area. The college rooftop fashion show mannequin had invaded my personal space. day. Salem has been very good to me, and I’ve was eagerly anticipated by our customers as Ahhh, don’t forget the clock! A tradition since tried to return the favor. We had a lot of fun well as employees each year, and to be chosen the early days of Meier & Frank in Portland, in the ten years that I managed Salem’s M&F; as a model was a great compliment and good “Meet me under the clock” was a phrase that perhaps you will reminisce with me as you’re experience for budding adults. Always, there needed no further explanation. Everyone reminded of old stories or enjoy knowing of were flowers, food, fashion, and fun – the knew it meant to meet at the appointed time them for the first time. works. at Meier & Frank. The Salem store, too, had its On a late night before the store even opened to All good department stores had excellent clock and the tradition continued at the branch work; that the bottom line is important, but the public, a call came to me at home from the restaurants in those days, the Oregon Room store. I am proud that this timepiece has been it isn’t the be-all end-all; that even though night watchman. He was very rattled, telling being so known in Salem. To this day, a week donated to Salem’s blossoming Kroc Center there are hundreds of additional choices for the tale of people dancing in the basement. doesn’t go by that someone doesn’t lament to for prominent display so that Salemites and consumers since the glory days of M&F, if you Downtown I went, but upon investigation found me that such is no longer the case. (You can our surrounding neighbors will again have the take care of your customers, they will take care a lot of people alright, but only mannequins still find the famous Meier & Frank Cobb Salad chance to “meet under the clock.” My personal of you. The number one priority of today’s standing silently. I came away seriously at a certain Konditorei in Salem.) hope is that this becomes a new tradition. businesses, whether virtual, boutique, or big thinking that the night watchman might not be We didn’t shirk from providing entertainment We can never go back to the slower-paced box, should remain CUSTOMER SERVICE; cut out for this particular job! either. Some of you may remember the simpler time of no faxes, cell phones, or people crave it and appreciate it. I venture to Another story that comes to mind is when Sportsmen’s Quartet from the Jack Benny Internet. I don’t think we want to anyway. say the return will be a hundredfold. then-Governor Mark Hatfield invited the King Show; yes, they played at Salem’s Meier & People even hesitated at making “long distance” Times are tough right now. We remember of Nepal to Salem. He had to entertain the King Frank. So did Dennis Day! The newly-crowned phone calls, and if one was placed, it was for the ups and downs of our economic past; such somehow, so they drove around town to see Miss America came every year, Salem it seemed fairly serious business. The world was so much is the nature of the beast. For sure, it’s more the sights. It was after store hours, but what always the smallest venue these women had on larger in terms of communications; we would fun when business is rolling along at a good turned out to be of great interest to the King the tour, but nevertheless, they were here. I hear news much after the fact, rather than the clip. Even in this particularly deep valley, was the store’s parking structure. Fascinated exercised boss’ privilege and inserted myself as instantaneous roll-out from every corner of though, I believe with all my heart that we by the “butterfly” arrangement, the King asked host and escort – the best assignments ever! today’s world. We live in exciting times, full of will come through this as history has shown to stop for a tour. We staged Foreign Fairs, placing booths invention and wonders that, certainly, I never we have before; that this, too, shall pass. If you can picture this, the King and Governor featuring various countries on the store’s even considered years ago. Adapting business practices is essential, but Hatfield then parked, walked up to the building patio. We made sure there were great But what have we learned along the way? We holding on to core missions is important, too. and knocked on the door, but the janitor would amusements and local foods; with all of this need to realize that it still pays to be productive, What should today’s mantra be? The same as not unlock the store. Instead, he first called going on, imported items were sold at each of but it’s also good policy to stop and smell the it was in 1933 as outlined in a full-page M&F me at home saying, “Mr. Frank, the Governor the bazaar’s stalls. roses and take stock of a good day’s fulfilling ad: CONFIDENCE. and Mr. King are here and they want to come Beyond sales events that were, of course, into the store. What shall I do?” Of course, I important, we had fun. Sales associates were directed that, indeed, he should let them enter not afraid to pull a gag on the boss. I remember and have the run of the place! one employee party where I was stuffed into a In the days between 1955 and 1965, there man-sized baby buggy and pushed down the were all manner of events and gags – and don’t aisle of North Salem High School auditorium forget Friday Surprise, the weekly sale that to the stage area. Another party featured a thousands of women, particularly, lined up at rooftop cow milking contest with a must- the door before opening to enjoy the bargain participation clause on my behalf. I had no hunt. Friday Surprise was the tradition of idea how to milk a cow and never did get a The All New 2009 Mercedes-Benz C-300 Meier & Frank for decades. drop of milk! (We were lucky the cows were In thinking of the thousands of newspaper well corralled and none went overboard from ads run over those ten years in Salem, one several stories up.) stated, “Meier & Frank takes back anything!” In those days the mezzanine housed our Within a page full of white sheep, the lone black offices and was open so managers (me) could sheep stood out! It was especially effective in see the customers; conversely, the customers reaffirming to our customers, and to those and staff could see into this sort of balcony area. we courted, that they could rely on Meier & I had a private bathroom in my office. One Frank. day after returning from Portland, I opened We had fantastic rooftop fashion shows, the door to the privy to find a woman sitting parading the latest styles, offering teens on the “throne.” A flabbergasted, red-faced and the younger set a chance as models and fellow blurted out, “Excuse me!” and closed the

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www.SalemBusinessJournal.com Page  Salem Business Journal March 2009 The Speed Control Board Legislators to Musings of the Oregon Pioneer a big deal. How else can the State control the speed near middle schools. However, in this State Board of I Stand Proud and watch from “Atop” the case, it seems the “Speed Control Board” Great Dome of the Oregon State Capitol. It failed, since 45 mph is far too fast. Education: is my job to watch and remember. It is hard Okay, Okay, during the Legislative Session, for me to smile. Smiling cracks the Gold ODOT will get the “Speed Control Board” to Leaf on my jaw, but Smile I Must! act “speedier” and respond to the needs of “Don’t Close Two Salem City Councilors were contacted the cities and counties. In order to change by a 13-year old young woman who asked, the speed a city has to apply to the “Speed Online Charter “Why is traffic permitted to travel at 45 Control Board.” The application process, mph adjacent to my middle school?” Both like most governmental processes is time Councilors looked at one another and said, consuming and expensive. Our two Salem School!” “Gee, you’re right, the speed should be City Councilors are of the opinion City staff A group of 20 legislators including reduced.” time could be better utilized by solving Kim Thatcher (R-Keizer, St. Paul, To the complete surprise of both Salem problems rather than filling out applications. Newberg sent a sternly worded letter City Councilors, traffic speed limits are Our 13-year old young woman asks when. today to the State Board of Education not set by the City Council. Okay, both The answer is months. Bureaucracy at its demanding that it honor commitments Councilors asked, “Who does set the speed best or worst! the Oregon Department of Education limits on Salem streets?” The Public Works It humors me to see our two Salem (ODE) made to the Legislature in Director said, “It’s the Speed Board.” Who City Councilors tilting at the State’s all 2005. or what is the “Speed Board?” encompassing issue of “Control.” The Oregon Connections Academy This story can only get better. The State State will not change. Salem is a large (ORCA), the state’s largest online Legislature about 70 years ago (circa 1940) The Oregon Pioneer city, has caring City Councilors, excellent charter school serving more than 2600 established the “Speed Control Board” to traffic engineers and a fine Public Works students, has applied for a waiver regulate speed limits throughout Oregon. deterred. They drafted a Bill which has administrator. Yet, these people cannot from the so-called “50% provision.” The reasons for establishing this Board are been introduced for consideration by the reduce the speed on a Salem City street That law requires any charter school lost in history. The current theory is that Legislature. The proposed fix would allow where a clear and present danger exists. offering online courses to enroll at the State had the only available expertise larger cities to set speed limits on their This is not just Salem’s issue, it is a statewide least 50% of its students from inside to “help” local jurisdictions establish own city streets. The humor is that only a issue. Local control means solving problems the boundaries of the sponsoring consistency of vehicle speed on various handful of traffic engineers in Oregon even by the City. This should not be a power trip school district. That law was enacted types of streets (residential, school and knew the “Speed Control Board” existed. or political issue. It is about helping people after ORCA signed a charter with the business zones). Arguably, traffic engineers Common sense would indicate a city should and keeping people safe. Scio School District. If ORCA were and good old fashioned common sense for set the speed for a city street, but alas no. Good Luck! Common sense solutions required to comply with this provision establishing speeds on city streets could However, getting a Legislative fix, will take are not favored at the State Capitol when now, it would have to close. only be done by the State. So Ronald Reagan a lot of lobbying and a good deal of luck. the Legislature is in Session. This seventy In the 2005 session, when the “50% was once again correct when he said, “The Consider the issue. The State is asked to give year old bureaucratic system is no longer provision” was passed into law, the closest thing to life eternal is a government up “Control” of the speed on every street needed. I am Proud and watch from “Atop” Oregon Department of Education program.” and road in Oregon. ODOT will not take this the Great Dome of the Oregon State Capitol. official in charge of virtual education Our two Salem City Councilors were not lightly. Giving up “Control” to large cities is It is my job to watch and remember. assured legislators and the State Board of Education the provision would not apply to ORCA. After the Prudential law passed, ODE’s position abruptly Aviation Career Camp for changed. It now says that ORCA must Welcomes comply with the “50% provision” in Youth at Salem Airport 2010, when its charter contract is renewed. Graham Aviation Services, LLC at the who are at least 16 years old. Registration “If the State Board refuses to Salem Airport announces its Aviation is limited and parental permission must New Agents grant this waiver and stand by the Career Camp to be held during spring accompany registrations for those under 18 Welcome Stephenie Martinenko-Ray to the commitments, clearly documented break for youth who are interested in years of age. Cost is $199 (early registration Corvallis Branch of Prudential Real Estate in the record, made by the ODE in pursuing an aviation career. prior to 3/9/09 is $169). Ground school Professionals. 2005,” the letter reads, “then it will The day and a half camp consists is Monday, March 23rd. Scheduling for She is a California be clear to us that we can no longer of ground school that will introduce the flight and simulator time will be done native with a trust anything told to us by the state’s aerodynamic concepts and aviation at the time of registration and will be degree in Business education agency.” fundamentals with plenty of opportunity available on Tuesday and Thursday (24th IT Management “The credibility of the Oregon for hands-on interaction and questions. In and 26th, respectively.) from Western Department of Education is on the line addition, professional pilots will present a Graham Aviation Services at the Salem G o v e r n o r ’ s here,” said Thatcher, who has a child session on how they obtained their career Airport is a family-owned aviation University. She that attended ORCA. “We can’t allow goals and share with the students how to school that mentors their students in a also worked for a state agency to tell the legislature start on a career path. personalized environment where safety Hewlett-Packard one thing, then abruptly change Also included: and good aviation decision-making for 8-1/2 years. their tune after a bill becomes law. · An introductory flight lesson during are priority. They offer programs from Erica Martinez joined the Salem/ If ORCA has to follow the 50% rule which the student will do most of the the private license through instructor. Keizer Branch in January 2009. She they will cease to exist and thousands flying Financing packages are available for those is an Oregon of families will have to scramble to · A session on an FAA-approved flight who qualify. native and find a new school for their children.” simulator to introduce flying solely by The school features a Diamond DA40, a graduated from Representative Thatcher serves on reference to instruments composite, Garmin G1000 glass cockpit high school in the House Education Committee. · An official logbook with the flight and airplane that is the most state-of-the-art Salem. She has The State Board of Education simulator time recorded in the area. Graham Aviation is also the a background will consider the waiver request on · A photo of the student with the airplane only Diamond Flight Center in the state. in the retail Thursday, February 19 at 1:00 PM on after their flight lesson For more information or to register, call industry and is the 2nd floor of the Public Services Graham Aviation is offering this spring Graham Aviation at 503-581-4139 or visit new to the real Building, 255 Capitol Street NE, in break camp to those interested in aviation their website at www.grahamaviation.com. estate business. Salem. March 2009 Salem Business Journal Page  State of the City – 2009 I want to thank the Salem Area Chamber of Commerce, City Club, and Salem Rotary for Janet Taylor sponsoring this event every year. The Mayor’s View And, to my dear husband, Duane, thank you for your constant support, and sharing the “other side of the issue” to keep my feet connections. We are still a vital location, and investors. planted firmly on the ground. building the runway extension with the State But this is not work for the faint of heart. Please join me in showing our appreciation and Federal grants will increase safety for Retaining and attracting new jobs is very to the eight outstanding City Councilors who current users and position us to once again competitive. The incentives offered by other have the best interests of Salem behind their have commercial service. cities and states is challenging to match when many hours of volunteerism. It is my honor But today I am not here to talk about the they offer free land, wage compensations, or to introduce the following members of the recession, because I believe it is important to much cheaper utility costs. We even traveled to Washington D.C. and Council. celebrate our accomplishments and focus on Our tools are limited, but we have used Seattle to successfully obtain a $1.9 million Chuck Bennett – Ward 1, Laura Tesler – what we can do for an even better future. Federal and State loans and grants to Federal grant for the first phase of wetland Ward 2, Brad Nanke – Ward 3, T. J. Sullivan Salem City Council has had economic supplement the local Enterprise Zone, and construction. – Ward 4, Diana Dickey – Ward 5, Bruce development as a top goal for six years, and participated in the Governor’s “shovel ready” Our partnership has brought the State of Rogers – Ward 6 who also serves as Council we use the tools we have to retain and attract and “green” initiatives along with the Business Oregon a shovel ready parcel with a value President, Bob Cannon – Ward 7, Dan Clem family wage jobs. Energy Tax Credit program. Salem is poised increase from $3 million in 2003 to $80 – Ward 8. We are receiving stronger interest from to capture wind, solar, and other renewable million today. To date, one parcel of 8 Thank you Councilors for working as a team companies now than at any time in the last energy jobs, but other States are working to acres has been sold to Federal Express with to benefit our city. Your intelligence and few years. Many national and international duplicate the tax credits. Time is ticking to the interest in this property unprecedented. humor make it a pleasure to spend Monday companies, especially from Asia, have have this advantage, and we have none to To continue to move this process forward in evenings together. expressed interest in Salem for many reasons, waste as the competition heats up. an expeditious manner, we have approached The role of City Council is to set policy for but top of the list is our reputation as a Another advantage we do have in Salem is our local Legislative delegation, with Senator the City, and we depend on our City staff and government that is responsive to business industrial land – flat land, lots of it, especially Jackie Winters coordinating the effort, to employees to implement the policies within requirements, located in a beautiful, friendly near I-5 and the airport. The largest piece is work with DAS and the Legislature to continue the revenue available. The City of Salem has community. the 550 acre Mill Creek Corporate Center, an to improve the property for economic nearly 1,200 staff and employees who are Through the professional expertise of Ray effort to transition State owned property into development opportunities. highly professional, dedicated individuals Burstedt and SEDCOR, we have had some private ownership to attract new family wage As we continued to work on Mill Creek, City who strive to provide outstanding customer excellent opportunities to capture new jobs. jobs. Although this process has been ongoing Council approved investing in city owned service to our community. It is often a We are “short listed” for two photovoltaic for 15 years, the biggest push began in 2001 property on Gaffin Road to plan the difficult challenge to meet State and Federal companies, and are working with a major when the Legislature directed the Oregon infrastructure and wetlands requirements. rules imposed on cities while trying to please distribution facility along with several other Dept. of Administrative Services to accelerate This proactive approach brought us the Sanyo everyone else. They do a great job, and I am inquiries. Local brokers report various the sale of the property. Solar plant with an $80 million investment honored to work with them. negotiations in the works to fill empty In 2003, the Legislature requested that the and 200 jobs. They have taken an option on I would like to introduce our Department buildings and bring family wage jobs. City of Salem partner with the State to turn additional land for expansion and will most Directors – please stand and be recognized. We have been diligent in presenting Salem this prime property into a “shovel ready” likely attract some of their suppliers to the Linda Norris, City Manager; Sean O’Day, projects that can be started within 120 days parcel. By 2005, the City had diligently area for investment and jobs. Deputy City Manager; Randall Tosh, City for a share of the Federal stimulus packages, worked to make it “ready to go”, including Gaffin Road is now our Renewable Energy Attorney; Peter Fernandez, Public Works but there are no guarantees. comp plan and zone changes, master plan, and Technology Park, with Portland General Director; Rick Scott, Urban Development Our own “Salem Stimulus” plan has used CC&R’s, an urban renewal district, and many Director; Vickie Woods, Community urban renewal funds for loans and grants, other infrastructure and land use actions. Continued on page 14 Development Director; Ida Salazar, Interim improvement of our land use processes, and Community Services Director; Connie finding solutions to barriers that always occur Munnell, Human Resources Director; Jerry when you work with government. We funded Moore, Police Chief; Greg Keller, Fire Chief; two micro-enterprise education programs, Tony Mounts, Finance Director; Jane Aiken, which resulted in the establishment of 56 new Municipal Court Judge; Craig Cole, Interim small businesses. One of our major strengths Information Technology and Facilities is our willingness to partner with private Director. This is my seventh State of the City report, and I really must take a moment to let you know how honored I am to have served as your Mayor all of these years. It has been fascinating to be a part of making things happen, and carry forward with dreams from the past and visions for the future. Everything we read and hear is about the recession. People are worried about their jobs and how they can survive, and Salem has not been immune to higher unemployment. As a major agricultural area winter layoffs are expected, but construction has been hard hit along with retail, service, and manufacturing sectors. State stimulus dollars will bring some construction jobs, but Federal bailouts haven’t filtered down to the local level where services are delivered. We were particularly sad to lose our hard won commercial air service when Delta Air Lines cancelled flights to many Oregon cities, including Salem. Commercial air service is an economic stimulator for freight and business Page  Salem Business Journal March 2009 Salem Association Striking Out Meth in Marion Co. of Realtors® Community Fund Patti Milne Awards $6,200 to Marion County Commissioner: Local Organizations The fourth annual “Striking Out Meth in evaluating very carefully where to spend any Marion County” will be held July 17, 2009, discretionary dollars and which charities The Salem Association of REALTORS® at Volcanoes Stadium. Planning is under and community events merit their support. Community Fund (SARCF) awarded a total way and our planning team is excited to “Striking Out Meth in Marion County” is of $6,200 in grants to two local organizations announce that this year’s event will be even an evening of celebration and recognition in at the General Membership meeting of more spectacular that ever before. I’m our fight against meth and other dangerous Additional benefits are available at the the Salem Association of REALTOR® on thrilled with the number of businesses and drug abuses in our community. The event various sponsorship levels. (Read below for February 12th. The first grant of $2,200 was individuals already signing up as sponsors, includes a Volcanoes Baseball game, more information.) awarded to The Royal Family Kids Camp and I’d like to personally extend an invitation fireworks, interactive family activities, Now more than ever, in the midst of all and Teen Reach Adventure Camp which to you to join us in this popular community displays that include police and emergency the talk of doom and gloom, it is uplifting serves the needs of abused and neglected celebration. vehicles, demonstrations, prizes and to devote ourselves to worthwhile causes. children in the community. The second grant Yes, of course, we are well aware that positive, family-friendly messages. Your association with “Striking Out Meth of $4,000 was awarded to Congregations these are difficult and uncertain times. While we are making great strides against in Marion County” makes a solid statement Helping People, an organization which We know that families and businesses are meth abuse, we are ever mindful that about your support in the fight against responds to the many needs of the low Methamphetamine has created a huge need dangerous drugs and your support of foster income population in Salem. for foster care in our community. We are kids and foster parents. What a great way to “Both of these organizations fulfill the particularly pleased that a special benefit of promote your business while supporting a purpose and mission of what SARCF was Striking Out Meth in Marion County” is the great community cause! created to do”, said Debbie McMillan, board opportunity sponsorships provide to bring This event is organized by the Marion President. Created in 2004, the SARCF foster kids and their foster parents to the County Public Safety Coordinating Council was created as a way for REALTORS® Salem ballpark for this summer evening of fun. with the generous support of Volcanoes and industry affiliates in the Salem area to Last year we were able to bring 300 kids Baseball. We are thrilled with the continued have a positive impact on the community. and their parents to the event. This year we growth and outreach the event has enjoyed, The goals of the SARCF are to; help break Business would like to bring 50 more foster kids and and we thank our faithful sponsors and the cycle of homelessness and provide their parents to the event. supporters who have helped make “Striking opportunities for affordable housing, serve Acknowledging the current challenging Out Meth in Marion County” such a terrific disadvantaged children and families in Journal economic climate we have rolled back the annual event. So, please consider joining crisis and to contribute to the livability of cost of our sponsorship levels. Even so, we us on July 17, 2009. For more information the community and build a sense of pride in are able to maximize our sponsors’ exposure on sponsorship opportunities please go to the neighborhoods. www.SalemBusinessJournal.com by featuring all sponsors on the 850 tee- www.strikingoutmeth.org, or call me at shirts that are distributed to children Marion County Board of Commissioners’ at the event, prominently displaying all office: 502.588.5212. sponsors on the ballpark entrance banners, and by announcing all sponsors during Contact Marion County Commissioner Patti the ballgame to the 4,000 or so attendees. Milne at 503.551.5590. -
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 ÊUÊ- Ê£™{È March 2009 Salem Business Journal Page  Sila & the Afrofunk Experience to “Thanks Salem for 20 Years”

For those of you who do not know me I am Dave Wilson, have served me well. The fact is that every customer who Headline World Beat Festival 2009 a Goldsmith and Designer of fine jewelry. I have been comes in to the shop is the most important customer that hand-making jewelry for over 34 years and specialize in I have. Join the Salem World Beat Festival in its Rainbow Dance Theater. custom designs, crafted in Gold and Platinum and using In the spring of 2001 the business next door had a fire 12th year as we venture “Into Africa,” from The World Beat Festival is separated into the finest diamonds and colored gemstones from around that totally destroyed it and I suffered smoke damage 10 a.m. -11 p.m., Saturday, June 27 and 5 villages, allowing a curious traveler to the world. that shut me down and closed my doors. Not being sure 10 a.m. – 6 p.m., Sunday, 28 in Salem’s tour the world. Take in the music of Obo This month I am celebrating 20 years of business at what this was going to do to my business, I had my phone Riverfront Park. Addy in the African Village, then wander the same location, 216 Commercial St. NE in downtown number switched to my house and took the equipment World Beat features a non-stop program over to the European Village and witness Salem. I needed so I could still work. When customers called I of international music and dance with the sprightly steps of Molly Malone’s Irish As I reflect back through the years since opening my would set up appointments at coffee shops, restaurants Africa taking center stage. San Francisco’s Dancers. The World Beat Festival’s program doors, I remember the day that I signed the lease for my and even at the gutted out shop. I was determined to get Sila and the Afrofunk Experience (www. of international music, dance, food, and shop. It was a Monday morning in November of 1988. through this. When I reopened, almost five months later, afrofunk.net) will perform their unique folklore bring the world to Oregon’s capital Just the day before, after having breakfast in downtown it was like I had never been closed. I had truly been blessed blend of Kenyan funk and American Blues city. Each village is a wealth of cultural Salem, I saw a retail space for rent and wondered “Is this when I opened the doors and people like John Palmer and on Saturday night, followed by fire dancers exchange that offers families a variety of the place? Is this the time?” That night I decided – It was Kay Corlis, Kim Freeburn, John & Susan Gallagher, Tom when the sun goes down. hands-on children’s activities and crafts. the Place and it is the Time – to live my dream of having & Sarah Bostwick, and Norman McCreight along with so Jan Michael Looking Wolf will open up The World Beat Festival celebrates the my own Custom Jewelry Shop! many others who came in to support me and help me get Saturday Evening at the Beat at 6 p.m. on people and traditions of every continent So with the commitment that I had just made, a loan back on my feet. June 27, just prior to Sila’s performance. with venues and exhibits like the Middle of $24,000, my enthusiasm and my determination, I was On the up side, for 15 years, I have been making Looking Wolf is a world renowned Native Eastern Tent and the Cultural Center, which on my way, and opened for business the end of February overseas Diamond buying trip’s to Belgium to bring great American Flutist who made history in 2008 offer lectures and workshops for all ages. 1989. values and something special back for my customers. by winning both the Indian Summer Music The Books Across Borders story tent and Over the years I have had many ups and downs. But Something they will not get just anywhere. By being Awards (ISMA) and Native American Music book sale, introduced in 2007, benefits local it has always been very special and fun for me to make successful and in business for such a long time I have Awards (NAMMYs) Best Native Flutist schools. The World Beat Dragon Boat Races jewelry for the people of Salem and the Mid Willamette built up relationships with suppliers and vendors that Awards with his recording “Unity.” keep the action going all day on Sunday. Valley. I never thought that I could make a living having allow me to find the best quality and the best deals for Throughout the weekend, guests are A $3 per person donation is suggested. so much fun! I remember my humble beginnings and my customers. encouraged to immerse themselves in the A portion of the proceeds benefit cultural some of the people who first walked through my doors, like As I sit back and look at where I started and where I African theme with various workshops, programs for children at AC Gilbert’s Eric Smith, Jamie & Erin Olson, Randy Cook, and Craig & am now, through good times and hard times I have to demonstrations and performances. There Discovery Village and Salem’s Riverfront Celeste Hudson just to name a few loyal customers. be grateful to all those who have trusted me, in making will be lectures on African music influences Carousel. For more information visit: www. Throughout my 34 years of making jewelry my pride their dreams come true and allowing me to be part of in America; as well as performances by top WorldBeatFestival.org or call (503) 581- in workmanship, attention to details, unique designs and their lives. And I have to say THANK YOU SALEM for African music and dance groups, including 2004. my unwavering commitment to customer satisfaction making MY dreams come true. –Dave Wilson For Lease: 3802 - 3922 Center St. NE - Salem, Oregon Evergreen Plaza

Zone: CR - Commercial Retail Available: 702 - 5,481 SF Lease Rate: $17-$20/SF/YR-NNN

Prime retail strip center located on Center St. next to the Lancaster Mall. Four spaces available to lease ranging in size from 702 - 5,481 SF. Recent Additions: Anchored by Target with many national tenants. This is a must see. Call Jeff Miller to set up a private showing. Just Leased and Now Open!

Contact: JEFF MILLER at 503.566.5726 Mountain West Real Estate, LLC Page 10 Salem Business Journal March 2009 Reed to Host Rural’s Rx to Urban: A Dose of Rouslin Art Benefit On First Wednesday Entrepreneurial Symbiosis

in March Stimulus package. Shovel ready projects. opportunities at hand, green energy The Reed Opera House, in concert with the Salem The nation holds its breath awaiting signs resource development, for example, Chamber Orchestra, will launch an exhibit of watercolors of a thaw in a frozen economy. show how symbiotic the rural and urban by Dr. Sam Rouslin at a wine reception on Wednesday, Meanwhile, rural Oregon watches with entrepreneurs are. There has never March 4, in the Reed’s second floor Gallery 205. a certain sense of “deja vú.” Dented badly been a better time to explore those by the Great Timber Industry crash, which opportunities.” predated by a decade the Telecom fizzle, Hayes’ company, 3E Strategies, the Dot Com bust and the Housing bubble- helps progressive entrepreneurs and burst, rural communities have a history of government agencies create profitable picking themselves up by their bootstraps, green construction, clean energy projects, reinventing their economy and girding low carbon footprint businesses, green themselves for the next opportunity – big job-development projects and sustainable or small. economies. Regards to Rural (R2R) – March 19 – 21, Other notables at the conference include at the Salem Convention Center – will Michael Shuman and Kim Klein. Shuman accomplish three things: convene rural is an attorney, author, entrepreneur and leaders and volunteers aiming to teach and visionary leader in the “buy local” end of learn, advocate at the Legislature, and do the community economic development a bit of show-‘n-tell about how rural might movement. Klein is the founder of the have something to offer the rest of Oregon internationally-acclaimed Grassroots hoping to soften the current economic Fundraising Journal. spasm at home. R2R offers different spokes for different The “First Wednesday” wine reception honoring Dr. “Our economy – both rural and urban folks, whether: Rouslin from 5:30 to 8 p.m. is open to the public. All of – lives and breathes with entrepreneurs,” • entrepreneurship and emerging the paintings in the exhibit have been gifted to the Salem said Cylvia Hayes, a Bend business Chamber Orchestra, and all proceeds from the sale of the owner and presenter at R2R. “The new Continued on page 19 Rouslin art will directly benefit the orchestra. “We’re honored to present this extraordinary collection,” said Roger Yost, owner of the Reed and one Oregon’s largest international art galleries at his Alessandro’s restaurant. “Dr. Rouslin is a skilled colorist and conveys the beauty around us with an impressionist’s eye for detail. I love his work.” CONNECT Dr. Rouslin, now 90, is the father of SCO Concert . . . for a stronger economic future for your business and the community. Master Dan Rouslin. His art has been collected from New England to the Pacific Coast, and throughout Benefits of Europe and the Middle East. SEDCOR SEDCOR Program of Action Membership

• Business Retention and • A stronger more stable and Expansion Program diversified local economy • More business opportunities for • Manufacturing Advocacy local companies • More jobs for local citizens • International Trade • Network with area’s business and Export leaders • Access to key information on • Mill Creek Corporate new business developments and Center Development economic trends • Access to business referrals and • Industrial Recruitment assistance from SEDCOR’s staff and resource partners • Economic Incentives Portland: • Opportunities to make a difference in your community’s • Informational Resources future

Dr. Rouslin, who came to painting late in life, says 503.588.8880 much of his inspiration comes from contemporary artists, many of whom studied with Edgar Whitney, a Call 503-588-6225 for Information legendary watercolorist and teacher at Pratt Institute in Brooklyn. Enhancing and Diversifying the For more information about the art collection and Salem Economy of the Mid-Willamette Valley Chamber Orchestra, visit www.salemchamberorchestra. org or call (503) 428-1128. The Rouslin exhibit at the 745 Commercial St. NE • Salem, OR 97301 Reed is scheduled to continue through April. www.sedcor.com The Reed Opera House will also be displaying California artist Leah Devora’s “Legends of Hollywood” mixed media exhibit in its Courtyard Gallery on the Reed’s Lower Level. March 2009 Salem Business Journal Page 11 COBRA–An Important Piece of the Stimulus February’s column dealt with the revised I-9 form that was scheduled to be used Alice Berntson, SPHR beginning February 2. Shortly after this Human Resources: newspaper’s deadline for the February issue, the federal government announced COBRA should certainly spark interest and employers generally pay a part or all of the that they were postponing the effective date action for employers, however. premium for active employees, while COBRA until April 3. Hopefully this didn’t cause Since 1986, the Consolidated Omnibus participants normally pay up to 102 two problems for any employers. It’s best to be Budget Reconciliation Act (COBRA) percent of the entire premium themselves ready for revisions as they come up, though has covered employers with 20 or more for coverage. And that’s where the surprise sometimes they change the game plan! employees in the prior year. COBRA gives generally is for former employees and option than the one they were enrolled in at And on to more changes… After workers and their qualified beneficiaries qualified covered beneficiaries. the time of involuntary termination. These considerable debate and discussion, last who lose their health benefits under certain Unless the employer has been major changes will make COBRA coverage month Congress passed the American circumstances the right to continue coverage communicating regularly about the costs far more attractive to terminated employees. Recovery and Reinvestment Act (ARRA) of provided by their group health plan for of health insurance premiums, employees There is no provision, however, to defray 2009. Its hundreds of billions of dollars in limited periods of time. usually have no idea of this expense. When any extra claims costs that those qualified diverse stimulus legislation might—or might Group health coverage for COBRA faced with the decision to extend coverage beneficiaries generate. This could thus not—jolt the U.S. economy to move forward. participants is usually more expensive than through COBRA, there is severe sticker result in higher health insurance premiums One specific piece of the ARRA dealing with health coverage for active employees, as shock. Thus, most terminating employees for employers. and other qualified beneficiaries don’t During these difficult economic times, if choose to elect continuing coverage, because a company closed or went bankrupt and 2160 Davcor Street SE they can’t afford the cost, although COBRA subsequently there is no longer a health Salem, OR 97302 coverage is ordinarily less expensive than plan, then COBRA coverage is not available, individual health plans. and this stimulus does not apply. But for Now enters the ARRA’s help. Most covered employers, there are many details employees who are terminated to incorporate into procedures. The time to “involuntarily” (not defined in the Act) take action is now! * Janitorial Services between September 1, 2008, and December * Window Cleaning 31, 2009, and their covered dependents, Alice Berntson is the owner of Spectrum Human would be eligible for a subsidy of 65 percent Resources consulting firm, providing clients with a full spectrum of human resources services * Carpet Care of the premiums they would be required to 503-588-7622 and solutions. She has more than 20 years of * Floor Maintenance pay, for up to nine months for any group results-oriented experience in all areas of human health plan in which they participated at the resources and is a certified Senior Professional * Construction Clean-up time of termination. in Human Resources. Contact Alice at 503-428- ARRA also gives 90 days to those qualified 8633 or by email at [email protected]. * Pressure Washing Visit the firm’s website at www.spectrum- to select a different, lower-cost coverage hr.com, for additional information.

Back To Business Office Leasing: • The Landing – 2264 McGilchrist, Salem available now 966 or 2,328 sq ft $1.75 psf Full Service w/ Base Year. • Downtown – 333 High, 766 sq ft – 1.65 psf full service or 2,500 to 5,000 lower level at $1.35 psf full service • Spinnaker Place – 2601 25th Street – 490 or 1,342 sq ft $1.65 psf full service w/base year

Single Tenancy Opportunities: 2009 CTS • 2535 25th Street -1,594 sq ft building, pylon signage on .41 acres $1,800.00 per month Modified Gross Lease • 2245 McGilchrist – 800 sq ft office, 1,500 sq ft shop, fenced yard $2,250.00 per month Modified Gross Lease

Industrial: • Burlingham Business Park – Progress Way, Woodburn – 1,000, 2,256, 2,000 sq ft flex office, roll up doors .50 cents psf Modified Gross

Investment: • 745 Church Street – 3,480 sq ft building zoned CO currently has six tenancies $385,000.00 redevelopment opportunity • 512 Ewald Street - .48 acres zoned RM2 with approx. 1,583 sq ft home on the site can be used as rental, residential or hair salon with cup $239,500.00

This is just a sampling. Call for more details. We have office space ranging from 400 sq ft to 20,000 sq ft, retail space from 700 to 5,000 sq ft, land opportunities, build to suit and investment opportunities.

Elaine Gesik 1st Premier Properties LLC 503-508-4962 cell 503-586-7402 direct dial Page 12 Salem Business Journal March 2009 Working Yourself Out of a Job It sounds crazy to recommend that you “work yourself out of a job,” especially in Mary Louise VanNatta, CAE these times. However, it may be the only Telling Your Story: way to create new and more interesting opportunities in your company and beyond. from success. Consider these two common at his or her job. This can be simply because, It is also a way to leave an indelible mark on scenarios: “this would be a really difficult time to train a career. A Kingdom is Created. This happens someone new.” So, nothing changes. A lot of people seem proud of the fact when a person has been in a job so long The Secret Society. Creating a little Oz, that “no one else can do what they do.” that he is the king, there is no title, it’s just in which all the business of the day happens They’ve created intricate systems of their “so and so’s job.” It is so much a part of “behind a curtain,” can’t last long. If an organized and transparent. Create a job own. They may even maintain a “paperless their identity and they (and those around incident occurs (the employee is suddenly manual. Document the significant systems, filing system” in their head that holds all the them) feel they are the only person for that ill or absent) everyone may realize that no passwords and contacts used to do a job. passwords and secrets of their job hostage position. The company and the employee one else is able to figure out or manage the Make sure emergency plans are in place from the world. This indispensability, the suffer in this situation. Information and tasks. Supervisors then put measures into incase someone is suddenly unavailable. intended result of this behavior, may turn ultimately corporate progress moves at the place to cross train employees or cut up the Schedule regular communication about the out to be the worst choice, holding back employee’s pace and whim. Managers are job into smaller pieces. They may uncover job between supervisors and co-workers. both the employee and his or her company hesitant to promote a person who is so good inadequacies in performance or unwieldy It’s a great example of an employee’s ability systems that can put the employee’s job in to be organized and people won’t start jeopardy. thinking about how to find a replacement These situations are not ideal for the if circumstances take someone temporarily Frontier Bank employee or the employer. A silo effect has away from work. been created. This term is used to describe Use this for Development a lack of communication in an organization Opportunities. Find people to train and between groups or departments. A person bring along. New employees, part-timers, or who stays in a position for a while may interns can be great supporters and can turn TAKING CARE naturally create a silo. It’s better to take the even an entry level job into a supervisory lead than accept the inevitable consequences one over time. that come from allowing a position to be It may not be easy to face the fact that OF BUSINESS siloed. A few ways you can do this are: we are all or should all be replaceable in Avoid Silos Through Documentation the workplace. We can resist, but clients, and Communication. Being completely employees, managers, companies and just in control of information may help plain life can make that change for you. The someone keep a position for a while, but greatest influence you can have in your job not forever. Technology, economy or life will get in the way. Keep your systems Continued on page 19 n a i n o g e r O

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More and more people are drawn to the that draw people to downtown Salem.” little shop that resides under the Court As for quality, Martinsson includes her Street awning that sports the Glance Optics neighbors on either side of the little and Eyewear logo, those unmistakable eyewear boutique, “Shyrock’s Menswear on black glasses. What was once called one side and Sid’s Furniture on the other, “Salem’s best kept secret,” is fast becoming I’m surrounded with exceptional product a destination spot for optical connoisseurs and service! I can’t go wrong with all of this all over Oregon. good juju!” Glance, open from 10am to 6pm, Monday According to Martinsson, after taking through Friday, often schedules weekend a good look at downtown shopping and appointments for her customers that come how it’s evolving, one can’t help but raise from the greater Portland area and coastal an eyebrow at the fear based reporting communities such as Lincoln City, Newport, in the media. “Look around the corner Seaside and Rockaway Beach. During this on Commercial Street, The Bike Peddler interview, Martinsson had scheduled two is in the process of a major expansion, weekend appointments, one for a Lincoln Gallagher’s Fitness is doing more business City client picking up her eyewear, and than ever since their move two blocks the other a local Salem client that works a south, and everyone knows that the State similar schedule to Martinsson, therefore street merchants are amazing! Even a making it nearly impossible to arrange for challenging location like the inside lower her much anticipated Glance experience. level of the Reed Opera House, is home Lisa Martinsson, optician and owner of to new flourishing businesses like Yuppy the popular eyewear boutique, reports that Puppy! she is only one of many quality shops that Go downtown and go shopping! I am! are thriving in downtown Salem. “Just look Glance is headed for New York in March to across the street,” nods Martinsson from attend the International Vision Expo, where her storefront window on Court Street, the latest European eyewear fashions will “Bittersweet Boutique, Roy John Jeweler, be unveiled! “So, come in before we leave, Lullu’s Tutto Cucina, Le Shoe Boutique, with needed repairs, adjustments and even Great Harvest and Venti’s they’re all purchases and come again when we return thriving!” Martinsson reports, “Everyone for your very own Glance Experience!” appreciates quality, service, and a friendly GLANCE WILL BE CLOSED MARCH 23 – 27 smile. These are just some of the elements TO ATTEND NEW YORK’S VISION EXPO.

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State of the City...Continued from page  greater good. demolition of the triangle building!!! and interior remodeling, which has brought Through the generosity of individuals and The demolition is the first step in the apartments to second and third floors for the Electric buying 5 acres for a sub-station to organizations, both money and time pour redevelopment of this prime location. Now first time since the 1930‘s and 1940’s. The serve this property and add capacity to Mill into our community. Over 5,000 volunteers the question is, can the City find other ways to program has been so successful Council has Creek. These are the types of investments provide free labor to city departments, and leverage our mutual strengths to bring all of now extended it to non-historic buildings to that position our community to attract jobs for in the community, thousands more support the vision for this property to reality? further stimulate renovation. the next 20 years, and increase our property non-profits. Generous donations were made At the present time, City Hall is very short Private investors have been encouraged by tax base. This park will be environmentally to the Kroc Center, and the Larry Tokarski of public parking and secure spaces for our the city’s investment and we see the Rivers friendly by providing solar street lighting, family recently donated a water splash pad Police Dept. The Boise Cascade property has with 23 condominiums, the Meridian with electric vehicle charging stations, and other to be installed in Riverfront Park in May. an abundance of parking in the southernmost 89 condos, along with the Water Place offices new approaches to renewable energy. Several Organizations like the Chamber of Commerce building, over and above what the new uses and restaurant across from City Hall now national magazines and industry newsletters provide leadership and raise thousands of will require. under construction. At one time this fall we have featured Sanyo Solar and our Renewable dollars to campaign for bond measures to Frankly, we need to expand the discussion on had four large cranes working on projects, Energy Park, bringing many inquiries improve our infrastructure. We wouldn’t City Hall to address the severe deterioration including the $275 million nearly completed regarding locating in Salem. be what we are today without all of these of the building. City Hall was built nearly patient tower for Salem Hospital with their To expand our sustainability strategy, wonderful people. 40 years ago when knowledge of earthquake 3,400 employees. City Council has recently approved an We are becoming a better place everyday, vulnerability was limited. The three stories of At Broadway and Market Streets Dave Environmental Action plan to reach our and without realizing it, we have embraced offices and the parking garage are seismically Glennie and Telos Development have nearly goals for energy efficiency, green buildings, Architect Daniel Burnham’s quote to “make unsafe. Estimates in 2005 place the cost in completed two very large projects. They brownfield clean-up, and reducing our carbon no little plans – aim high in hope and work”. 2010 at $15 million or more just to stabilize bring 55 affordable housing units, new YWCA footprint. The bonus to these efforts is the This Conference Center where we are today the building enough so that employees could offices, retail, town houses, a new arts cinema, dollar savings that are occurring with no was the beginning of the big changes in Salem evacuate. and live-work lofts. negative impact on productivity or quality of – it is successful beyond expectations. It has Currently we have concrete chunks falling Last Saturday, just across the street, Salem services. changed our image through positive exposure off of rusted rebar, water pipes so corroded Alliance Church held the groundbreaking for a For nearly 150 years Salem’s identity has to state and national conference attendees. that water runs brown out of the faucet, poor free medical clinic, GED classrooms, offices, a been as the State Capital. We appreciate our Now, across the street, at the closed Boise energy efficiency, and with our Police Dept. on coffee shop, and a plaza gathering place. The State employees and the asset that they are to Cascade plant, local investors are redeveloping the ground floor, this vital group may not be amazing transformation of this neighborhood the community with stable jobs and the work 13 acres of waterfront property with housing, available after an earthquake when they are has taken many years, but it demonstrates they perform to run our State government offices, retail, a hotel and restaurant - a true most needed. We must start planning now for what I think good government must do – be and provide needed services. destination for locals and tourists. The the time when the economy improves so that a facilitator for revitalization and economic But Salem is also becoming a dynamic City is working with the Oregon Dept. of we have a solution to repair or replace this development. community with its’ own identity. We are Transportation and the Portland and Western facility and protect the ability of government One of the most complicated of our projects a city of new ideas and a record of taking railroad to allow public crossing of the tracks to function in a time of emergency. was the partnership that brought the 295 action. Our image is of a place known for to facilitate development of the 5 acres to the Rebuilding and revitalizing our city has been Church Street to completion, including space forming partnerships to tackle problems and west. a theme for several years, beginning in our for our City Information Technology Center, implement solutions, and for making things Now, would you like to hear some very downtown. Using Urban Renewal funds, we CCTV who is our public access television, happen that are exciting. We have thousands exciting news? You can join us next Monday, have provided low interest loans and grants of volunteers that step up to do work for the Feb. 16th at 10:00 AM to celebrate the to historic buildings for façade improvements Continued on page 16 Title Sponsors AN EVENING WITHRoyalty

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Dick and Gayle Withnell Dr. Scott & Mrs. Jeanine Stice Truitt Bros., Inc. MEDASSIST & PROJECT ACCESS Willamette Orthopedic Group Willamette Valley Radiology, Inc. WWWMPMEDSOCIETYORGs   March 2009 Salem Business Journal Page 15 Rules to Live By Most professions have rules of thumb to guide their practitioners; the financial W. Ray Sagner CFP planning profession has several to help clients Let’s Talk: remain fiscally fit. Over the next two articles in this column we will discuss several guidelines a bonus. These last few years the housing instant gratification and the lack of delayed that, if followed, the current recession may market has looked more like the tech bubble gratification is burying us in debt and we are look much less dire. we had in 2000. It may not be reasonable for taking our children with us. Considering our recent economic condition everyone to be a home owner. Here is another nugget-- don’t take out an it seems only right that we discuss debt at People may want to consider making their auto loan for longer than 60 months. Chances the outset. Just after the Great Depression house payment every two weeks rather than are that unless you make a good down Federal regulators who began insuring monthly. Why? On a $150,000 loan at 6% payment, which most folks don’t, after the mortgages projected a percentage of income for 30 years, the interest saved amounts to first year of depreciation you will owe more According to the New Webster Dictionary that they thought was appropriate for home $62,903.30. That is almost $2,100.00 per on the car than it is valued at. Prior to this a rule of thumb is a general principle or rule ownership. The regulators concluded that year. credit ‘re-evaluation’ we are experiencing, based on experience or practice as opposed to house payments, that include taxes, insurance, Our next rule is that total monthly debt one of the Portland auto dealers had a radio a specific scientific calculation. If it works in as well as principle and interest, should equal should equal no more than 36% of your gross commercial that said they would even finance the real world, it works. no more that 28% of a person’s gross income. monthly income. That number excludes taxes the negative equity on your trade-in for a new Next month we will move to the other side Historically, about 60% of people owned and insurance; and consumer debt, those oh car. Negative equity is an oxymoron. Equity is of the balance sheet and discuss saving and the place they lived in; however, with so convenient credit cards, should not exceed owning something that is valued at more than investing. In the mean time if you are not pressure from Congress and the last two 20% of your net income (i.e., gross income you owe. What the auto dealer was suggesting burdened with too much debt you should have administrations, banks began to lower their minus taxes and FICA). Also if you do keep is that they were willing to finance even or consider working on a savings account with lending standards and develop new types of any kind of balance on your credit line or cards more than the car was valued at as long as 3-6 months worth of income sitting on the mortgages to get more people to purchase a keep it at no more than 30% of the available one could afford the monthly payment. That side. Happy re-tooling. home. And while Congress has had a grand balance -- it will help keep your credit score seems the wrong way to buy a car and to do Ray Sagner is a Certified Financial Planner™ parade of bankers on the hill to throw stones up. Another thing that helps your credit score business. When you consider the amount of with The Legacy Group, Ltd, a fee only Registered at, it seems that never once have they taken is paying your bills on time; you may want to depreciation in the first year or two, in general Investment Advisory Firm, in Salem. Ray can be any responsibility for their part in this mess. consider having your payments come directly it makes more sense to purchase a car that is a contacted at 503-581-6020, or by email at Ray@ Before lending standards loosened up the out of your checking account. If you have a year or two old. And the insurance bill is less. TheLegacyGroup.com You may view the Company’s web site at WWW.TheLegacyGroup.com average foreclosure was at 1%; in February good history you will be rewarded with easier that rate was at 3%. Some “good” bankers credit when you need it and usually at a lower and auditors were sounding the alarm for rate. If you do have a decent credit history, the last couple of years regarding the housing give the card company a call. Tell them you market. Over the last few years the percentage are looking at another card company and ask of people who bought homes increased by 5% for a lower rate; you might be surprised at or more. It is going to take awhile to absorb what they will do. the current supply of new homes before we I was amazed to learn that the average get back to normal, but perhaps that will American has 9 credit cards! Get rid of the force prices down to a more reasonable level. debt! Two or three cards should satisfy While the majority of Americans still believe anyone’s needs and they’re a heck of a lot that their home is their best investment, easier to keep track of. Another rule of thumb historically the housing market has not had is, “If you can’t pay for it in 2 or 3 months the returns that the stock market has. A house you can’t afford it”. Whatever happened is a place to live and if it appreciates that is to saving up for a purchase? The need for Salem Business Journal www.SalemBusinessJournal.com

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State of the City...Continued from page 14 Possible solutions vary from building more parking garages, allowing longer time to and 27 condominium units located just a park in one space, finding a solution to block from the State offices and Willamette employee parking such as park and rides, or University. By meticulous planning and that dreaded discussion on parking meters. preparation, both IT and CCTV made the My favorite solution is a circulator trolley transition from their old facilities into this that allows you to get on and off at will after new building with no break in service. parking in the garages. The sooner we step up Accomplishing a project of this complexity this conversation, the better for downtown. with eight separate entities involved, has One of our exciting new operations downtown brought us the award for “Most Innovative is the newly named Travel Salem, formerly the Public Private Partnership” from the statewide SCVA. Their dynamo director, Angie Norris, is organization, Oregon Economic Development leading the move to High St. where the “Travel Association, and a” Regional Cooperative Café” will attract even more tourists to our Project” award from the Mid-Willamette core with GPS units to rent and opportunities Valley Council of Governments. for local attractions to showcase their wares or The bonus from achieving this goal was the sell tickets to events. You can even link your ability of Willamette University to purchase marketing by obtaining their permission to the old IT Center, a parking lot, and vacated use the “Absolutely Oregon” motto. streets to assemble a site for a new $50 million And, finally, more good news!!! A deli and dollar performing arts center now in the fund long-awaited grocery store for downtown raising stage. will open next month in the Bishop building A unique proposal that is moving forward on Liberty Street, featuring mostly “Trader is the City leasing air rights at the Marion Joe” type goodies with about 20% regular Parking garage to a development team to groceries. They will have phone and online construct another level on top for housing ordering with delivery available. Hurray for of Western Oregon students, with retail and Scott McKinney for continuing his investment classroom space on the ground level for their in downtown Salem! International School. These revitalization efforts are not limited to In addition, I have been assured that the our core area. On Portland Road we built a redevelopment of the property where the new senior center, named Center 50+, that had long-vacant Wells Fargo Bank was located over 1,000 people at the grand opening last will go forward this year. We are truly ecstatic October, and 20 to 25 new members joining to see this prime downtown corner become each month to access the services. Private active again. investors are now building town homes and This last year we finally established stable commercial on the adjacent parcel. Salem funding through an Economic Improvement Clinic purchased the old senior center for a District for the “Go Downtown Salem” group major expansion, retaining these important who have a wonderful board and an Executive services for northeast Salem, attracting a new Director, Suzi Bicknell, providing marketing, Walgreens now open for business. events, streetscape, and maintenance of our The crown jewel of this area is the new successful downtown. $40 million dollar Salvation Army Kroc The two hour free parking has had mixed Community Center, which will have a grand results – mostly good – to manage this vital opening on Sept. 25th of this year. Through asset. The glitches occur when you leave the leadership of Gerry Frank along with the downtown and return to the same block face City, the YMCA, the Chamber, School District, – overextending your two-hour daily limit regional Mayors, and many others, we will for the same area. Some business customers have a competitive, ten-lane swimming pool, need more than two hours at a time, finding large recreational pool, gymnasium, arts and it difficult to use the existing parking garages crafts and more with shuttle service from local due to distance or inclement weather. schools and churches. Rather than be afraid of change, I would We have accomplished so much, but Salem hope we could have a discussion on solutions, can be a study in contrasts. Even with all the before too many customers are discouraged positive occurring, there is poverty and pain by the receipt of tickets. It doesn’t feel like “free” parking when you keep getting tickets. Continued on page 18 Staffieri Resume Services

Write, edit And produce effective resumes & cover letters employment coAcHing free initiAl consultAtion  Paul Staffieri By Appointment only 20 yeArs experience – retired Hr executive 503-990-7802 March 2009 Salem Business Journal Page 17 Kyle Sexton: Star of Stage & Boardroom There he was in his Eugene Christian School second grade class when Mr. Dave Sweeney walked in to make a presentation. At Large: Bill Isabell Sweeney, KEZI weatherman extraordinaire, was the local TV icon in Eugene at the time. Dave Sweeney, “Weatherman” (In KEZI’s promo, he was dressed in a superman suit with a big W on it, saving the area from bad weather. Sweeney still has several thousand pictures of him dressed as “Weatherman” in the trunk of his car. Ask for one, please.)! In HIS classroom. What a day! Can it get Kyle thought about applying but was right in any better? Little did second grader, Kyle the middle of an awesome opportunity with Sexton, know that over 25 years later he and Golds International. He was preparing to Sweeney would be working together. become the new Northwest sector business Kyle was born in Eugene in 1973. His dad development director. But before he made was the wrestling coach and a PE teacher a final decision on which path to choose, he at Churchill High School (Kyle got to be wanted to experience what he’d heard would the basketball ball boy). They moved to be an interview from one of the toughest the Salem area a few years later, where he area interviewers, Chamber CEO, Mike entered his freshman year at Central High McLaran. He just wanted the experience School in Monmouth. Two years later, for experience sake. he transferred to South Salem High and But a funny thing happened. After his graduated as a Saxon in 1992. first interview Sexton actually wanted the At South he was a 6’ 3” (he’s 6’ 5” now) job. He did 2 more interviews. And even athlete who played basketball, soccer and though McLaran said that his 3rd and final tennis. His mom was a homemaker when interview, which included a presentation, he was growing up but went back to school feeling, was his “school of hard knocks”. He so he could practice with the team. Kyle wasn’t terribly impressive, he was hired later and is now a social worker in Yamhill started on credit cards with a total balance says those were some of his greatest days anyway 3 weeks later. He’s been there ever County. available of $900! At his peak he had 10 in his life. Not only was he an assistant since. Older brother Britt works for Imex America employees including Matt Stone who’s now coach who got to play basketball with the Sexton loves his work, especially the in Salem and younger bother Troy is in law an attorney in Salem. team but he was also the student public work with other chambers in Oregon and school at Lewis and Clark. By 1995 Kyle was totally burned out on relations coordinator and the sports editor elsewhere. Lately, he’s served a lot of time, Sexton’s 8 year old son, Wyatt, goes to the painting business and a new fun place of the school paper. The dream job until the more or less, as a consultant for other Pringle Elementary School (my 16 year in town opened up, The Hoop. He joined Gold’s Gym opportunity came along. chambers. In fact that’s what he does in the old daughter, Taylor’s alma mater). Go immediately and was a fixture there at the Kyle joined Gold’s Gym in Roseburg early hours (6am) every day of the week. Panthers! 6am opening each day dreaming about in 1996 as membership coordinator and Sexton claims he’s never leaving Salem. After high school, Sexton went back to playing college basketball. Sexton sold his marketing director. It was during that time He believes there’s huge untapped potential Eugene to the U of O studying business for paint business in September, 1995 and went that a met and married Jodi, from Southerlin and opportunities galore in the coming 2 years. (As an aside, he certainly didn’t do south to Drain, Oregon. Yes, I said Drain, just north of Roseburg (my almost halfway days, months and years. And he enjoys, so it for the college party life. Kyle admits he Oregon. point between Salem and my hometown of much, the core of people who share in his never had a sip of alcohol until he was 21, Kyle’s dad was principal then at North Grants Pass). vision of the future. He’s committed to be seriously). Douglas High School (Troy Polamalu The two married in Roseburg but soon a big part of it. While at Oregon, he heard about played high school ball there for you sports moved to Salem where Kyle represented Kyle Sexton (www.kyleysexton.com) is opportunities in a College Pro Painters fans). He wanted to re-unite with his dad Golds formerly located downtown near the living large right now and he’s doing it his franchise. But you couldn’t just start one and attempt to walk on in the basketball Reed Opera House. way (with the support of a lot of people of up. You had to qualify and be chosen for program at Umpqua Community College at Sexton spent 3 years with Gold’s Gym in course). He’s enjoying the single parent a franchise. He did on both counts and left the ripe old age of 22. The walk on to an Salem, marketing it at places like the weekly life to the max. In fact, one of his favorite the U of O to start a franchise in Salem in already well established team didn’t exactly Salem Chamber Greeter’s meetings. It was questions to answer lately is, “What are 1994. Sexton was only 1 of 11 selected out of work out that way for Sexton but the next there that he heard Hal Sweet announce to you doing tonight”? His response with 250 applications from around the country. best thing did happen. He was hired as an the group of about 200 that he was retiring an overwhelming sense of freedom is, That business experience, Kyle says with assistant coach and was given a scholarship from his Chamber membership director job. “Anything I want to do”!!! These days, hobbies for Sexton include basketball, indoor soccer, and softball West Coast Bank Celebrates Grand Opening leagues, spring and summer. But I’d certainly be remiss if I left out his number one hobby and newest love, KARAOKE. of New Dundee Branch He started karaoke at Lefty’s several years ago. Now, at the same location on State The Dundee West Coast Bank (NASDAQ: Street, with a new name, Roxxy, he’s still WCBO) will celebrated its grand opening singing. In fact, on karaoke night, he’s the on February 20, 2009. The beautiful new producer of the live music show with about branch serves customers in the heart of 125 people, on average, in attendance. Oregon’s wine country and is fittingly celebration on February 20th. to Work For, is a Northwest bank holding And one of those people, frequently, is decorated with grape-inspired interiors, Regional President Dave Hansen said, company with $2.5 billion in assets, Dave Sweeney. Dave Sweeney? Who including trellising over teller row and wine “West Coast Bank is delighted to serve operating 65 locations in Oregon and knew over 25 years ago “little” Kyle Sexton barrel tables. the needs of the many wineries, other Washington. The company combines the would be karaokeing (is that a word?) with Manager-Vice President Nicole McIntyre businesses and residents in the Dundee sophisticated products and expertise of “Weatherman”? Again with the cliché, what and her staff will welcome the community area. Our branches now conveniently meet larger banks with the local decision making, a small, small world it is. with cake and punch at the grand opening. the needs of customers in the Highway 99 market knowledge and customer service of In addition, each third Friday the branch corridor from Newberg to McMinnville.” a community bank. For more information, Bill Isabell is chief meteorologist for KBZY will host wine tastings from 2:00 p.m.-6:00 West Coast Bancorp, one of Oregon visit the Company’s web site at www.wcb. Radio, 1490am and owns an Allstate Insurance Agency at 735 Browning Ave SE, Suite 120, in p.m. Ayres Vineyard will be pouring at the Business Magazine’s 100 Best Companies com. Salem, Oregon Page 18 Salem Business Journal March 2009 State of the City...Continued from page 16 Lullu’s Italian Easter in our community. The Statesman Journal identified the issues with their recent series on “Raising a Community”. It is a daunting Lullu Truitt challenge to help so many people to overcome Lullu’s Tidbits: their difficulties. Fortunately we have many individuals and non-profits that do amazing work in helping people to break the cycle and Hello everybody; My family in Italy always had an open door move beyond their current circumstances. Yes, it is I, Lullu at home once again. I am policy even at Christmas: our friends were Preventative measures, such as reducing still recuperating from my not so gracious always welcome. Anyway, in Italy there are homelessness, can prevent total breakdown of fall in Kentucky – you know the rib raff two ingredients that scream Easter: eggs family structures, which can lead to domestic thing. For a while I wasn’t laughing so much and lamb. Eggs are easy; you can cook them violence and crime. Every day nearly 1,000 – it did hurt- but I am getting better. anyway you like them and that is OK. Then children who are homeless attend our local Now I am ready for Easter even though, it you go buy yourself or receive as a gift, a sparingly. As we say in Neapolitan “ quanno schools. Can we find a way to change this sad seems like just yesterday that I was getting chocolate egg wrapped in beautiful foil. It ci vo, ci vo” meaning “when you need it, you statistic? ready for Christmas. To be fair, I should say usually has a surprise in it and the quality of need it.” Then 1 tbl of flour, not quite a cup Salem has used Federal funds to help where that I am getting ready for St. Patrick’s day. the surprise increases with the price tag. of dry white wine and about ¼ cup of water. we can with providing homeownership It will be a short and full day because it will Lamb is another story. It is not too popular Also 2 tbl of good wine vinegar, 1 garlic assistance to 109 families since 2000, and be very visible –you know the green accent in the States. The national consumption clove, a little rosemary, salt and pepper assisting the establishment of the West Salem or outfit that a lot of people wear. is less then 1 ½ lb per person each year. and 3 drained ( from olive oil) anchovies Clinic serving 600 homeless persons and You might be tempted to tell me to mind Davide and I must be eating somebody else’s –minced. 20,000 other patients. my own holiday since I am Italian, but, and portion because we eat lamb quite often. Cut the lamb in 1 or 2 pieces. Toss them The temptation sometimes is to just hunker here comes a big BUT, I am also Irish! Yes, I guess lambs are happier then turkeys, with salt and pepper. In a deep large roaster, down and hope it gets better, but that never really. My grandmother was Irish – her last because they know the chances of getting on melt the infamous lard and drop in the lamb solves problems. What we need is to adopt an name was Peirce and she married an Italian your table are less than the turkeys, except pieces. Let them brown quickly on all sides. attitude that reflects reality, but still focuses –Trinchera thus my Irish claim to wear for the one who gave his/her life for the Sprinkle some flour on top of the meat and on the future. green. I feel I shouldn’t say it too loudly recipe below. add the rest of the ingredients. Cook on low One day I came across a quote from Oliver because my drink of choice is either gin or Here’s a dish that is very popular in Italy heat, covered for at least 30 minutes, adding Wendell Holmes, and knew it reflected my vodka and not whiskey. Oh well, I must be if you decide to give lamb a try. It is called more wine if it is too dry or uncover if there thoughts about Salem. from the wrong side of the color chart. I Abbacchio alla Romana: you need about is too much liquid. “Greatness is not where we stand, but in think I am the black sheep of the family and 2 lbs of boneless lamb, 2 or 3 tbl of lard Buon appetito. what direction we are moving. We must sail not green! – yes, I said lard. It will not kill you if use it Until next time sometimes with the wind and sometimes Now, back to Easter the Italian way. I against it – but sail we must and not drift, nor guess one reason I am rushing to go to that lie at anchor”. holiday is because that means that spring This community has worked incredibly hard is here and the other is the saying, “Natale KkKkKk to sail in a positive direction. You only need con I tuoi e Pasqua con chi vuoi.” That Kk Kk k K

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K k k K K to see that the community understands the you can celebrate with whom you choose. k Public Relations, Inc. importance of investing in our own nest, and remain focused on the future. Beginning in 2006, voters approved the attracting new jobs. Association Management & Event Planning $25 million dollar Fire Dept. bond measure, Voters approved the $242 million bond and we are completing four new fire stations, measure for our School District for badly seismically improving several others, plus needed major renovations and additional ™ purchasing all new fire trucks. When you school buildings, plus the $100 million dollar Let us tell your story. add in the excellent services of Rural Metro City streets and bridges bond measure to Ambulance, our response times and quality of improve our transportation infrastructure for 503-585-8254 emergency assistance are some of the best in cars, trucks, pedestrians, and bicycles. www.PRSalem.com the state. Although a third attempt by the transit Budget Committee and City Council district to pass their five-year levy failed, 3340 Commercial St SE Suite 210 approved hiring several new Police Officers, Councilor Clem has brought together civic 3ALEM /2s&AX   making public safety our number one priority, leaders to work on suggestions for changes to and the results are dramatic. The rates for the system to increase community support for most crimes have decreased, with no new this important service. drug labs for 16 months, and 151,876 square Our deficit is in the General Fund, which “We Bring Back ThaT neW feet of graffiti removed. The two photo red covers Police, Fire, Library, Parks, etc., Cars & Stripes car Look and FeeL” light locations have been successful with over a funding source that does not keep up and Auto Detailing LLC a 13% reduction in injury accidents. with inflation. The City of Salem receives CARS • TRUCKS • The No Meth – Not in My Neighborhood approximately $47 million in property taxes, “Your Complete MOTORHOMES • BOATS program raised awareness throughout the supplemented by franchise fees, liquor and • Insurance Claims community, and along with Neighborhood cigarette taxes. But it costs $52 million just Satisfaction, Our • Total Interior Cleaning with the Watch with 5,500 homes participating, to operate our Police and Fire Departments, Guarantee” “Thermax” Extraction System • Smoke, Pet Odor & Mildew Smell has involved residents in true grassroots which are our most important services. We Elimination crime prevention. As the No Meth program may get some Federal or State assistance for Quality Automotive Trim • Paint Sealant transitions to community partners, we need major projects, but we will continue to do the Large Selection of • Hand Applied Waxes including to say thank you to Anna Peterson and Dick heavy lifting for the day-to-day operation of world famous Zymol Wax System Pinstripes & Graphics • Paint Overspray Removal Withnell for their dedication to making Salem our City services. • No Job Too Big or Too Small a safe place to live. Part of the heavy lifting has been our water/ • Over 30 Years Experience In May of 2008 the voters supported sewer rate increases, used to expand and FAMILY OWNED & OPERATED passage of the bond measure for the improve our water and wastewater treatment Chemeketa Community College expansion, facilities to meet the requirements of the 503-585-5885 FREE ESTIMATES with job training ability that can assist laid off workers, or be a powerful recruitment tool for 1310 Commercial Street NE, Salem, OR 97303 Cotninued on page 20 March 2009 Salem Business Journal Page 19 R2R...Continued from page 10 Commit to it or Let it Go markets • leadership • culture and community Bo Rushing-Barnes • policy and resource development. Rushing Reflections: Some featured sessions: • Can Small Towns Be Cool? There was a well known, often repeated words, to me, seem like procrastinating • How to Raise $50,000 in 6 Months or commercial years ago on TV where a filler with no real attachment to a solid Less woman says to her child “try it, you’ll action plan of making something happen. • Making Peace in Communities like it.” I cannot recall exactly what the Words like those used to be referred to as • Incubating Next-generation Natural advertisement was about, but I think it “lip service”. Resource Businesses was for an antacid. Either way, it really I have a friend who is an actor. She is • Local First: How to Mobilize makes no difference what the commercial quite successful in her career. Thinking flipped sideways, causing stress in many Community Purchasing Power for was about, it’s the phrase “try it” that I of the term “starving artist” and knowing areas of our lives, we must decide to Economic Revitalization,” want to talk about. How many times in that only a small percentage of actors make a full commitment to the things “Defining our future? There are no pat your life have you said “I’ll try” and felt actually make a full living at their craft which are most important to us in terms answers,” said Hayes. “All we can do good about your good intentions? If you without subsidizing with other jobs, I of survival. Making a real commitment is find our passion, ‘suck it up’ (a rural are like most people, you’ve said those asked her what her secret to success to the things we truly believe in will aid euphemism for “get tough and don’t words many times over the course of is. She told me, in no uncertain terms, us in normalizing our daily routines and whine”) and begin a pathway for others years. There is attached to the word “try” that she never goes to an audition to “try help us in designing action plans which to follow.” R2R promises to be heavy on a bit of valor; a sense of being mindful of out” for the part. She goes instead with are doable, sensible and worth every folks accustomed to sucking it up and the task ahead and the intention to give a visualized outcome, committed and ounce of the true commitment we need blazing trails. It’s called leadership and it a good go; the old college try. Well, supported by doing her homework in prep to see things through. This is not a time independence, modern euphemisms for I’d like to shed some light on a newer for the audition, rehearsing the reading, to simply try; we must venture beyond “pioneering spirit.” concept….the one that says we must let and resting well before the audition. trying and get to the “making it happen”, For more info on R2R, call Rural go of the passive trying stage and move Again, my friends, no “passive, lame, just one committed step at time. If you want Development Initiatives 541.684.9077. into the active doing stage. Think about trying” here…only solid movement and to do something, make a commitment For information or registration, visit this. Is trying really all it takes to follow successful expectations leading to a good to do it and get on with it….Commit to www.rdiinc.org/r2r along the path of success? Or is it really return on the investment. Furthermore, it or let it go. Eliminate the word “try” the rational stage of doing which leads my actor friend believes by introducing from your vocabulary. Either do it, or to success? Hey, this is getting a bit more verbs into our vocabularies, our don’t. Stop yourself each time you use confusing. Let me get simple with the writing and our thinking, we do more to the words “I’ll try” and turn those words VanNatta...Continued from page 12 words….. activate ourselves and discontinue the into a thoughtful pattern of “I will”. Do Webster describes “try” in this way: verb; “just trying out” for the parts of our lives? not allow yourself, as so many others do, is to make your efforts and the systems you to make an attempt at. While “making This might take us into the active doing to get stuck in the suffering stagnation of created meaningful by leaving a legacy (or at an attempt at” might sound good, in my stage and help us detour the passive the “trying syndrome,” always teetering least documentation) of your experiences. mind it falls short of a real commitment trying stage. In her new book, on the verge of doing, but never quite with attached expectations for a solid, Life is a Verb, author Patti Digh reminds committing or getting started. Mary Louise VanNatta, CAE has received her successful outcome. I think of certain us we must activate, be mindful and live Each of us has learned over the years to Certified Association Executive designation from phrases that send up red flags for caution intentionally. She says “Living your best do a great job of planning, but a less than the American Society of Association Executives. She is CEO of VanNatta Public Relations, Inc., when I hear them. Phrases such as “I’ll life doesn’t mean ditching your job and great job of moving from the plan stage a PR, association management, event planning try to be there….” Or, “I’ll try to get that sailing around the world, it means living of design into the action items that bring and public policy consulting firm in Salem, done….” What about “I’ll try to do that…” each, individual, glorious, simple day success. I ask you, how many grand ideas founded in 1967. VPR is listed in the 2009 All those words seem/sound to me more with active intention.” In order to adopt have you conjured up and left on the Oregon Business Magazine’s Powerbook for like a pre-excuse for failing to follow- this philosophy, we must focus on more shelf somewhere in the right hemisphere Advertising and Public Relations Firms and has been recognized by the Public Relations Society through. In fact, those words are almost, active, fresh, potent verbs into our plans. of your brain, never engaging the left of America for Event Planning. She can be found for many, a way to slink away and not Today, as we each struggle in our own hemisphere, the part that puts action to at PRSalem.com really feel or make a commitment. Those way to deal with an economy that has the ideas? Our Team at Rushing Real Estate strives each day to let go of anything less than doing our finest on behalf of our clients, our co-workers, our families March Means Live Theatre and our community members. We refuse to get stuck in the mire of “Trying” and move instead into the reality of making Stephen Martin, Executive Director Live From the Elsinore: each project doable and successful through positive, active movement which brings about the desired outcome What do Classic Films, Beatles Music, you don’t receive the film series flyer. in each situation. We encourage each of Celtic Tunes, Live Radio Broadcasts, College Michael Feldman’s NPR radio program you to find your own creative ways to Choirs, Concert Bands, Pops Orchestras, Whad’Ya Know? Will make a stop at the get beyond just trying and recommit to Theatre Organs, Junie B Jones and magical Theatre on March 6. This program is is produced by the Kennedy Center. The the simple terms of investing committed Tollbooths all have in common? Well, gosh sponsored by Oregon Public Broadcasting final performance of this season’s Family movement that provides a solid return to let me see, I guess it would have to be that and wil be a live to tape performance that Series will be The Lion, the Witch and the each one involved. Our best wishes to all that (and more) will be at the Elsinore will air at a later date. Both the Salem Wardrobe on May 8. each of you. Theatre during the month of March. Concert Band and Salem Pops Orchestra Most of these performances have been Bo Rushing-Barnes in collaboration with The winter Wednesday Evening Film will make appearances on the stage. Salem scheduled for the past year, but there are Linda Harris Series will conclude this month with great Community Concerts will present Northwest performances added weekly at the Theatre. Bo Rushing-Barnes, CCIM, is the owner classic films and silent films. The Spring/ Organist Jonas Nordwall at the Mighty The best way to keep abreast of all the new and principal broker of Rushing Real Estate, Summer series will begin on April 1. Spoiler Wurlitzer Theatre Organ and the Gustavus shows are by checking the theatre’s web Inc. (503) 588-8500, bo@rushinggroup. com, www.rushinggroup.com Alert! The opening film of the Spring Adolphus College Choir will make a stop at page at www.elsinoretheare.com . Linda Harris is a freelance writer and Series will be Frank Capra’s 1934 classic,IT the Theatre. The Gustavus Adolphus choir Help keep the arts vibrant in our managing partner in the Employee & HAPPENED ONE NIGHT. The other 10 performance will have free admission. community and attend at least one live Process Development firm of Harris & films of this series will also be of the same The third show in the Elsinore Family event in Salem this month. See you at the Associates (503) 951-0886, lharris@ stature, so be sure to contact the theatre if series will be The Phantom Tollbooth which Theatre! monitorcoop.com Page 20 Salem Business Journal March 2009

State of the City...Continued from page 18 We are reaching out for your input as we did in 2003 by having Community Conversations. Sponsor Relay for Life Now Federal Clean Water Act. The work is now The first one will be next Monday evening, nearly complete – all $350 million of it – so Feb. 16th at 7:00 in West Salem, with others The American Cancer Society is businesses to become a corporate sponsor hopefully after Jan. 2010 we will have seen to follow around the city. You can also go organizing your community’s annual for this event from $25 to $15,000.00 the end of major rate increases. This would online at the city web site to fill out our survey Relay for Life celebration and is inviting depending on your company’s charitable be a good place for stimulus dollars to reduce at www.cityofsalem.net, then click on Budget you to become a Corporate Sponsor of obligation and goals. rates to protect our food processing and Priorities. Please take the time to take the the 2009 event. Just think: If 150 businesses in Marion silicon wafer manufacturing industries. survey, as we need to hear from a broad cross Relay for Life is the American Cancer County were to donate $100 each we The new satellite wet weather treatment section of our residents. Society’s signature activity and much would collectively raise $15,000 for this plant is the only one of its kind in the nation, We have a special challenge funding our more than a fundraiser. charitable event. and we saved $100 million dollars by obtaining services in Salem due to the large number of Relay is an overnight Other opportunities: approval from the EPA and DEQ for its’ unique properties that pay no taxes. One solution is event, a celebration of Another option to design. When a major power outage occurred to continue to encourage the State of Oregon cancer survivorship show your support this winter at our main plant, the emergency to surplus their underutilized properties. and our achievements of the Relay for Life use of the new satellite plant saved raw sewage A perfect example is the Oregon State of cancer. The event and the American from entering the Willamette River. Hospital as it moves forward on construction. attracts a heavy Cancer Society can be Our water system department is highly Once completed in 2010, it will no longer have concentration of as simple as hanging regarded in the industry, and receives many a use for 42 acres north of Center Street, which employee groups and your company’s awards including the top utility management could be available for redevelopment by the their families strongly banner at the event for award, one of only four systems nationwide private sector. We look forward to partnering committed to the a $250 contribution. receiving the recognition. Public Works with the State on this opportunity, which has community and to Our goal is show your purchased new sewer repair technology that already received interest from two highly fighting cancer, our company support for allows underground sewer pipeline repairs to regarded Portland mixed-use investors. nation’s #1 health such a great cause in be made through manholes without having With passage of Measure 57, we are closely concern. our community. to dig up city streets. This equipment will watching any prison building plans to house Relay for Life As cancer remains pay for itself in one year, saving thousands of the new inmates. Salem City Council has sponsorships provide one of the greatest dollars each year. taken the position of no new prison beds in many unique and local marketing health concerns, corporate efforts are So, when you pay your monthly water/ Salem. This is not a NIMBY approach, but opportunities to reach working adults invaluable. Only together will we be able sewer bill, you can feel pride in how well the rather the reality that we have our fair share and families in our communities. Your to eliminate cancer as a major health City Public Works Department is managed. already. In addition, the State is proposing association with the American Cancer concern. These are the types of good decisions that will two new buildings on the Capital Mall in 2011, Society, the largest voluntary health If you have questions about sponsorship position Salem to handle growth for many and a Public Safety Administration building, organization in the world, promises to opportunities or how you can become years to come - far ahead of most cities. most likely near the Mill Creek property. All enhance your image as a caring member more involved with Relay For Life Salem It has been very public that the amount of of this proposed construction has resulted in of our community to your employees and contact Jean Wheat-Palm 503.589.6200, our General Fund budget deficit is $5 million a bill submitted to the legislature requesting clients. [email protected] or Rachel Shaver dollars. Our City Manager, Linda Norris, the re-establishment of the Capital Planning There are many possibilities for small 503.589.6214, [email protected]. who was hired for the permanent position Commission to give us the ability to have last June, has used her extensive skills from a legal voice in the direct impact of these both private and public employment to do facilities on our neighborhoods. an outstanding job during very challenging In the constant discussion of the economy, times. She has had excellent cooperation from we must not lose focus on our neighborhoods. her staff and employees to identify cost saving It is where we live, where our children go to measures beginning several months ago. school, and it has a major influence on our A major reorganization is underway to quality of life. Our reputation as a family reduce the number of different departments, friendly city can be fragile if we fail to protect and merge programs for efficiencies. Non- and enhance what we have now. critical positions that are vacant remain Our sidewalk repair program is making some unfilled, and preliminary discussions have excellent progress in repairs that allow us to been held to possibly transition youth services turn future responsibility back to adjacent to local non-profits with some grant dollars property owners. This transition will take five from the City. or six years, but at least we are headed in a The challenge now will be for the Budget good direction. Committee and City Council to support the Council is now reviewing the Parks Master great work that has been done, and make the Plan to determine the number of park acres final tough decisions that will position the City per 1,000 of population, and when to begin budget to cover our core services this coming year and into the future. Cotninued on page 21 Fab Four •March 14 Balogh Kálmán: Gypsy Band from Hungary • April 6 Whose Live Anyway: Comedy Improv •April 17 Footloose: The Musical •May 5

Theatre Box Office: 503-375-3574 www.elsinoretheatre.com March 2009 Salem Business Journal Page 21

State of the City...Continued from page 20 for the Mayor’s Art Invitational here at the Conference Center in early July. In mid-July, development as our city grows. There is strong the Art Fair at Bush Park is attended by over support for phasing in the development of 100,000 people, and this year on Feb. 28th is new parkland by grading and seeding for open the Art Association’s Clay Ball. Of course the space to play or walk your dog, and waiting big event this year begins in just three days until dollars are available for full build out. when Oregon celebrates its’ 150th birthday of Although we have built six new parks in the statehood, but did you know that next year is last five years, mostly with SDC funds paid the 150th birthday of Salem? We look forward by homebuilders, those funds cannot be used to a big celebration! for the maintenance of parks. Currently, City The most stunning new addition to Salem employees maintain nearly 2,000 acres of Art is the bronze statue of former Governor parkland and 130,000 street trees. It may be Tom McCall in Riverfront Park. Our thanks time to transfer the responsibility for street to Senator Jackie Winters and Norma Paulus trees to adjacent property owners as most for their efforts to raise $250,000 to have the cities have done, and use those dollars and statue cast and provide for a maintenance employees for qualified uses. fund. We are honored to have it here in Salem Another neighborhood issue relates to our where the Governor made his mark on the historic districts. These lovely areas remain environment and land use. intact due to our commitment to monitor Our Riverfront Park is such a treasure, remodeling efforts and encourage historic especially in the summer. World Beat in June, renovations. They provide a valuable asset The Bite, a big 4th of July celebration. On that can never be replaced once they are gone. Mondays we have the Mayor’s Free Music for Our goal is to rework our historic district local musicians to perform in the amphitheater, codes to clear up ambiguities and increase and Hazel Patton was instrumental in the free our communication with property owners as movies on Saturdays. to their responsibilities. At the North end of the park is the Union I am sad to relate that we have made no Street railroad bridge, which crosses the progress in establishing a Salem History Willamette River. After a year of major Center so that artifacts can be donated and renovations and new approaches both at the shared with children, adults, and visitors East and West ends, it will open next month for generations to come. There may be an for bike and pedestrian access from Riverfront opportunity to partner with the Marion Park to Wallace Marine Park. This bridge County Historical Society so that we have a has a dual benefit in that the special decking showcase of our history that has brought us to allows both Police and Fire Departments to where we are today. use the bridge in the event of a closure of the Salem is so blessed to have a vital arts and auto bridges. music community including the Oregon Artists Series Foundation that obtains sponsors Continued on page 22

Siefarth Insurance Services, Inc. COMMERCIAL INSURANCE * Restaurants & Bars * * Offi ce & Apartment Buildings * * Wholesalers & Manufacturing * DAVID SIEFARTH, AGENT/BROKER [email protected]

BRANDI SIEFARTH, CLIENT SERVICES [email protected]

LOCATED IN THE HISTORIC BUSICK BUILDING 280 COURT STREET NE, SUITE 220 503-540-3180 Page 22 Salem Business Journal March 2009

State of the City...Continued from page 21 And last, but certainly not least, our Vision 2020 for the core area has all of our partners Wallace Marine Park is a real economic taking a piece of the vision to move it forward. 3%26).'3!,%-3 engine for Salem due to the room nights and Nearly at the top of the list is the strong desire shopping that result from the ASA National for a public plaza. Could we take the Marion #!2.%%$3&/2 Softball tournaments that attracts thousands Square Park to a higher standard of open /6%29%!23 of participants from throughout the United space? It could be the perfect tie-in from the States. This is a very successful program river and renovated bike/pedestrian bridge to '2%!43%,%#4)/. marketed and managed by the City that the downtown, with safe pedestrian crossings /&15!,)49 resulted in Salem receiving the ASA Award of busy streets. This beautiful place deserves 02% /7.%$6%()#,%3 for Excellence for the second year in a row, for more users than it currently receives. hosting three of the highest rated nationwide Vision 2020 had over 3,000 residents tournaments. participating in forming the vision for the core 7%7),,,/#!4% The environmental study for a third auto of our community. We know where we are !.9.%76%()#,% bridge has narrowed the crossing choices to sailing, and it is an exciting destination with four areas with additional work on impacts parks and trails, urban vitality, and gathering &!#4/29&).!.#).' and feasibility. Public discussion of the final places to access many shops and restaurants. alternative will begin later this year with The heart of our community will beat long !.$2%"!4%3 efforts underway for funding sources for and strong. construction. In closing, the revitalization of Salem and Additional connections between our two investment in new jobs began in 2003 during waterfront parks to the Minto Island Park a recession. We know how to survive these have been a long-term dream. After two years, downturns, by good partnerships and creative “See why Salem buys from Lulays” negotiations have broken down between the solutions. It is even more important now to owners of Minto Island and Oregon State Parks continue to work together as a community on the purchase of the 300 acres. The City in spite of the current challenges. We have could consider exercising our right to eminent accomplished so much in a short time – and domain to bring this property into public there are so many exciting activities underway. ownership. Once this occurs, a bridge can We must continue to aim high in hope and be placed at the south end of Riverfront Park work. Together we can weather the storm, to tie together over 1,300 acres of parkland. pull up the anchor, and sail into the wind in a 503-363-3426 lulayscarconnection.com Letting the process stagnate is not an option, positive direction. we must not lie at anchor on this one. 2055 Mission St. SE Salem, OR 97302

CELEBRATING

20TH ANNIVERSARY

Special Prices All Month Anniversary Party March 20th

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The House of Seven Gables New in West Meadows South Salem 16.71 acres, 9,000 sq ft French Country Estate, ar- Expansive not expensive are the adjectives for this specious home. chitecturally designed, professionally decorated over $500,000 of Open kitchen with large island, pantry, concrete counter, den or stonework on exterior and entry way, indoor 60 foot pool, sauna, offi ce with built in desk, beautiful wood fl oors, master suite with Jacuzzi, leaded glass windows, murals, 3 car garage, guest/nanny large walk in shower, jeted tub and WIC. 4 bedroom 3.5 bath quarters, large barn, outdoor gardens and fi replace and so much home. 5th possible bedroom or play/theater room. Large patio and more. Call for details 503-508-4962. Elaine Gesik. $1,795,000 very accommodating paved RV area. Call Roger Elliott 503-569- 1st Premier Properties 5003 or www.eteamremax.com. RE/MAX Equity Group, Inc.

Just Completed in Abiqua Heights Views of the lake and mountains from this custom home newly built. Two stories and a partial basement make this ideal for everyone. Formal living and dining, kitchen with nook and family room. Granite, bamboo fl oors, tray ceiling in master suite. Full deck make this the entertainer’s dream. Call Roger Elliott 503-569-5003 or www.eteamremax.com. RE/MAX Equity Group, Inc.

2473 Crestmont Circle S., Salem South Salem 15.83 acres $1,075,000 5,100 sq ft architecturally designed and completely renovated 2007. 4 Breathtaking views! Rich architecture in this luxurious Phillip bedrooms, 4 bathrooms, 4 car garage, apartment above garage, pole barn Settecase designed home. On .50 acre with spectacular views. and much more. Call for details. Elaine Gesik 503-508-4962 $1.4 million 1st Premier Properties Magnifi cent estate 5 minutes to downtown. (578811) Connie Bresee 503.932.5175 & Darylann Kaufman 503.931.9367 Coldwell Banker Mountain West

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Custom Home with Expansive Views. 559 35th Avenue NW New Construction luxury home with acreage. Minutes Gourmet kitchen with double ovens, 5 burner gas range, large eat- from Corvallis. 4 bdrm, 3.5 bath with formal dining and bonus in-bar and amazing views. Elevator makes every chore a breeze and rm. Granite gourmet kitchen, upgraded details through out. no need to climb stairs. Master on the main features access to wrap around deck, WIC, tile shower & jetted tub. Indoor WORKSHOP. $840,000 Contact Sharon 503 551-3328. More photos at 20x32 RV Garage. Observation deck above RV too! Call Roger www.SharonWalsh.net RE/MAX equity group, inc. Elliott 503-569-5003 or see online at www.theelliottteam.net. RE/MAX equity group, inc.

8337 Tillicum Ct S., Salem $1,500,000 Million $ views! Stately 4333 sq. ft. brick home in Chinook Estates. Gourmet kitchen, huge master on main, media room, pool, 3+ cars, 6.19 acres, warm & inviting. (597675) Robyn Morley 503.551.9640 Coldwell Banker Mountain West

Rustic Home by John Hammer. 5984 Pikes Pass St SE. One of a kind built with superior quality and attention to detail. The warmth and character of this Macleay Area! Custom 1 level home on 1.5 acre. Formal home greets you the moment you go through the door. The home includes Liv Rm, Fam Rm w/fi replace, beautiful hutch in Dining Rm. formal living & dining, country feel kitchen with island, eating nook, family HUGE SHOP - 2 bay/2 deep. Mature landscape w/30 Blue- room, den/offi ce, theatre/game room and master suite. $569,900 Call Roger berry bushes & room to plant more. Chris Aldrich 503-371- Elliott 503 569-5003 or see it online at 5104 or [email protected] www.theelliottteam.net RE/MAX equity group, inc. RE/MAX equity group, inc. Page 24 Salem Business Journal March 2009