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Personalized Media Datasheet

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Personalized Media Datasheet Adobe Experience Manager: Personalized media Datasheet Adobe® Experience Manager: Personalized media Providing customizable online media experiences Imagine a visual configuration solution that can display in real time all the variations of a kitchen based on a customer’s selection of wall colors, floor textures, tile colors, and cabinet and countertop finishes, using a single photo of the scene. Or a portal that allows regional branches of a financial institution to customize marketing materials and brochures for print while maintaining corporate brand guidelines. These two examples illustrate how you can use the Adobe Experience Manager personalized media (formerly Scene7) capabilities to customize experiences on your website and mobile applications. Benefits summary • One-to-one personalization— Offer personalized products, such as custom designed, monogrammed apparel or gifts, stationery, business cards, and localized marketing materials, on demand. • Simplified sales process—Enable customers to visualize custom product variations, configured from their selections of options, and preview them before they buy. • Competitive advantage—Show more differentiated offerings than the competition, in visually rich, compelling, easy-to-navigate, site experiences. “Our goal is to provide the best interactive experience, in which visitors can learn what makes our brands unique and interact with the appliances in ways that are relevant to their needs.” Christopher Parr, Consumer Marketing & Interactive Manager of Sub-Zero, Inc., and Wolf Appliance, Inc. The trend towards individual expression is resulting in increased demand for customized apparel, electronics, home furnishings, greeting cards and stationery, and even travel and hospitality services. Giving customers the ability to custom configure or personalize products online creates competitive differentiation. However, it can be expensive to produce the variety of images needed to show the full breadth of options. It’s also critical to be able to produce a realistic image of the finished product in real time to allow customers to preview their choices before they buy. Experience Manager personalized media capabilities, including visual configurators and web to print, allow marketers to leverage a single product asset template to create unlimited variations personalized for an individual customer or client. The personalized media capabilities dramatically reduces the time and cost to deliver unique and complex online visual experiences. Visual configurators Allowing customers to customize end products can strengthen brand loyalty and create competitive differentiation. Yet products with a variety of customization options can be challenging to sell. Helping customers select from different options and visualize the results in real time can simplify this process. Using a single product photo or scene, Experience Manager personalized media capabilities can display infinite variations from personal choices. This lowers sampling, photography, and production costs, improves the product design process, and reduces time to market. Visual configuration capabilities have been proven to increase conversion and shorten the sales cycle. NikeiD uses visual configurator capabilities for custom shoe design. Visual configurator features include: • Photo-realistic results with accurate shadowing, lighting, reflections, and sharpening. • Real-time texture rendering of any digital material, surface, or finish onto a prepared Experience Manager authored vignette. • Layering or contouring of images, graphics, logos, or text dynamically onto an Experience Manager authored vignette. • Accurate color renderings with color management support for ICC profiles. • Dynamically served vignettes prepared using Experience Manager image authoring. • Performance optimization with local caching. Web-to-print Businesses operating many outlets and branches often find it challenging to execute printed marketing and sales materials that simultaneously embrace local relevance, central brand integrity, rapid design and change processes, and cost efficiency. Enterprises who want to personalize marketing materials such as brochures often lack a customer-centric mechanism to allow easy, real-time customization and visualization of the content. Merchants selling customized print and apparel products online need to ensure that customers can easily visualize their personalized results prior to ordering. As a software-as-a-service content composition engine, web-to-print powers solutions to create custom print projects, allowing merchants to design and publish web-based templates created with Adobe Creative Cloud™ software. Users can then customize the templates with individual content, preview the results, and then publish them as print-ready PDF, SWF, or image files. Personalized greeting card with user-selected photo, text, and graphics. With web-to-print, global enterprises can produce branded yet highly customized marketing collateral that speaks directly to their local audiences—cost-effectively and efficiently. Corporate marketing can consistently maintain content and brand integrity by controlling the brand-approved templates, and distributed users can easily personalize variable elements to increase content relevance and value. Key web-to-print features include: • Designer controlled layouts and templates created with popular desktop applications, including Adobe Illustrator® and Adobe InDesign® software. • Definition of variable design elements in Adobe Creative Suite® applications or dynamic media publishing system (formerly Scene7). • Web applications to create custom, Flex based web applications to allow distributed end users define customized content, such as branded corporate stationery, catalogs, business cards, promotional materials, banners, posters, logos, greeting cards, and other personalized print output. One-to-one templates One to one marketing messages help engage audiences on a personal level, increasing conversion and return visits. Personalized media one-to-one template capabilities enable businesses to deliver personal campaign assets to each individual customer. Key one-to-one template features include the ability to: • Dynamically deliver unique experiences tailored to individual consumers leveraging one master asset. • Create source content in Adobe Photoshop or Flash technology. • Define, test, and preview content variations and create dynamic media URLs. • Dynamically modify layer content and properties in your page with dynamic media URL commands. For more information www.adobe.com/go/aem Use Experience Manager personalized media capabilities to create competitive advantage by offering one-to-one personalization, and simplify the selling process by allowing customers to visually configure highly customizable products or solutions before they buy. Adobe, the Adobe logo, Creative Cloud, Creative Suite, Illustrator, Indesign, and Scene7 are either registered trademarks or trademarks of Adobe Systems Adobe Systems Incorporated Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. 345 Park Avenue San Jose, CA 95110-2704 © 2013 Adobe Systems Incorporated. All rights reserved. Printed in the USA. USA www.adobe.com 2/13.
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