Adobe Learning Summit
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The Future of Learning is Here RJ Jacquez Senior Product Evangelist, eLearning San Jose, CA November 10, 2008 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. The Future of Learning is Here Arun Anantharaman Vice President, Acrobat Connect Pro November 10, 2008 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe revolutionizes how the world engages with ideas and information anytime, anywhere and through any medium ® 3 Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe’s Rich eLearning History 7,000 EMPLOYEES Adobe Adobe Creative Suite® Photoshop® Adobe AIR™ Acquisition Flash Player 10 Acrobat Connect Pro Flash ® & Adobe Presenter (Formerly Breeze ) Dreamweaver® Acrobat 9 Acrobat Captivate Connect Pro 7 First Adobe Adobe PostScript® Acrobat®, Printer & Adobe PDF, and Imagesetter Adobe Reader® Creative Suite 4 Director® 2 EMPLOYEES 1982 1985 1986 1987 1990 1995 1999 2000 2002 2004 2005 2008 ® 4 Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe’s Presence in eLearning . 62% of eLearning Guild members have Adobe Captivate on their desktops . 90% have one or more Adobe product on their desktop . 76% of Guild members use more than one Rapid e-Learning Development tool . When evaluating an authoring tool, one of the most important features is that the tool outputs to Flash SWF files 2008 GUILD RESEARCH 360° REPORT ON AUTHORING AND DEVELOPMENT TOOLS ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Create, Deliver and Manage Create Deliver Manage Adobe Presenter Acrobat Connect Pro Acrobat Connect Pro • Virtual Classrooms Adobe Captivate • Self-paced Courses LMS Integrations Platform Flash® Reader® HTML Adobe AIR™ ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. The Future of Learning is Here Michele Turner Vice President, Platform San Jose, CA November 10, 2008 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Flash is Everywhere . 99% reach on the desktop . Over 500M devices . Update 82% of desktops on the Web in 6 months . Over 85% of Alexa 100 . Over 80% of video on the web . Video streaming through CDN partners has grown over 650% in last 9 months ® 8 Copyright 2008 Adobe Systems Incorporated. All rights reserved. Ten Generations of Innovation with Flash Scene7 Creative Suite 3 AIR Flash Media Rights LiveCycle Management Server 1 Acrobat Connect Data Services Photoshop.com, Captivate, Robohelp Flash Lite Adobe Media Player, Acrobat.com Flash Communications Server, Flex Flash Professional Flash Media Server Future: “Thermo”, Flash1 Flash2 Flash3 Flash4 Flash5 Flash6 Flash7 Flash8 Flash9 Flash10 Open Screen Project, Services and more apps Windows,Macintosh Linux Vector Graphics Windows CE, Pocket PC, BREW, Symbian … Animation 100,000,000 desktops ActionScript PixelBender 92% of desktops SWF Searchability Flash moves from animation to applications Encrypted streaming Video Support H.264, HE-AAC audio, HD Video Macromedia defines RIA 3D Frameworks VP6 codec Flash Player 9 reaches YouTube 90% in under a year ActionScript 3 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Flash Player 10 What Customers Are Saying “At Schematic, we're trying to make web experiences as powerful and engaging as they can be. The 3D effects now available in Adobe Flash Player 10 beta will enable us to bring truly cinematic interfaces to the Web, helping us create experiences that are just as compelling as those in TV and film.“ . Matthew Rechs, CTO, Schematic "Our design team continually challenges us with innovative designs that in the past we couldn't always duplicate in our websites. Now, Adobe Flash Player 10 beta lets us push our creative vision to the final product. The new text enginein Flash Player 10 beta, with support for device font attributes such as anti-alias and styles, will make our content-heavy websites substantially better looking and easier to manage in multi-lingual situations.“ . Freddie Laker, CEO and founder, iChameleon Group (now Sapient) “In a few projects we have going with Fortune 500 companies, we're starting to play with the new 3D animation capabilities of the new Adobe Flash Player 10 beta and we're all really excited about how more immersive we can make RIAs with minimal extra effort.” . Anthony Franco, President, effectiveUI ® 11 Copyright 2008 Adobe Systems Incorporated. All rights reserved. What is AIR? ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. AIR Powers the Next Generation of Rich Internet Applications . Platform for desktop RIAs . Combines the reach of the web with the power of the desktop . Built on industry standards . Break free of browser limitations . Over 25 million installed apps ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. AIR is Gaining Widespread Adoption Worldwide . AOL Music . DIRECTV Supercast . NY TIMES ShifD . eBay Desktop . Atlantic Records . FedEx Tracker . Sony Flo-Q** . Fox News Live . BBC Olympics** . Mercedes Desktop . Anthropologie . Neopets PetPetPet . Biz Objects Widgets . NASDAQ Market Reply . BMW/Mini . Nectar Loyalty Tracker ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. When Desktop, When Browser? eBay Web Site eBay AIR Application ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. AIR Capabilities Flash HTML Cross-OS Application Flex HTML ActionScript HTML Flash Integrated JavaScript Rendering XML XML Audio Integrated DOMs PDF CSS PDF Video & Scripting File System Network Application Drag and Local Notifications AIR APIs Access Detection Update Drop Database Mac, Windows, Linux ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. The Road Ahead: Open Screen Project . Collaboration . Consistency . Compatibility ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe’s Support of “Open Screen Project” . Organized to develop Flash Player and AIR consistently across devices and desktops . Removed license restrictions on use of the SWF and FLV/F4V specifications . Removing licensing fees . Publishing device porting layer APIs and the AMF* and Flash Cast protocols . Working with partners to make Flash Player and AIR updateable OTA . Working with partners to open distribution to web designers/developers * Previously announced ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe and Industry Leaders Establish Open Screen Project ® 19 Copyright 2008 Adobe Systems Incorporated. All rights reserved. Demonstration ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. .