Adobe Learning Summit

The Future of Learning is Here

RJ Jacquez Senior Product Evangelist, eLearning

San Jose, CA November 10, 2008

Arun Anantharaman Vice President, Acrobat Connect Pro

November 10, 2008

7,000 EMPLOYEES

Adobe Adobe Creative Suite® Photoshop® Adobe AIR™

Acquisition Flash Player 10 Acrobat Connect Pro Flash ® & Adobe Presenter (Formerly Breeze )

Dreamweaver® Acrobat 9

Acrobat Captivate Connect Pro 7 First Adobe Adobe PostScript® Acrobat®, Printer & Adobe PDF, and Imagesetter Adobe Reader®

Creative Suite 4

Director®

2 EMPLOYEES

1982 1985 1986 1987 1990 1995 1999 2000 2002 2004 2005 2008

. 62% of eLearning Guild members have Adobe Captivate on their desktops

. 90% have one or more Adobe product on their desktop

. 76% of Guild members use more than one Rapid e-Learning Development tool

. When evaluating an authoring tool, one of the most important features is that the tool outputs to Flash SWF files

2008 GUILD RESEARCH 360° REPORT ON AUTHORING AND DEVELOPMENT TOOLS

Create Deliver Manage

Adobe Presenter Acrobat Connect Pro Acrobat Connect Pro • Virtual Classrooms Adobe Captivate • Self-paced Courses LMS Integrations

Platform

Flash® Reader® HTML Adobe AIR™

Michele Turner Vice President, Platform

San Jose, CA November 10, 2008

. 99% reach on the desktop

. Over 500M devices

. Update 82% of desktops on the Web in 6 months

. Over 85% of Alexa 100

. Over 80% of video on the web

. Video streaming through CDN partners has grown over 650% in last 9 months

Scene7

Creative Suite 3 AIR Flash Media Rights LiveCycle Management Server 1 Acrobat Connect Data Services Photoshop.com, Captivate, Robohelp Flash Lite Adobe Media Player, Acrobat.com Flash Communications Server, Flex Flash Professional Flash Media Server

Future: “Thermo”, Flash1 Flash2 Flash3 Flash4 Flash5 Flash6 Flash7 Flash8 Flash9 Flash10 Open Screen Project, Services and more apps

Windows,Macintosh Linux Vector Graphics Windows CE, Pocket PC, BREW, Symbian … Animation 100,000,000 desktops ActionScript PixelBender 92% of desktops SWF Searchability Flash moves from animation to applications Encrypted streaming Video Support H.264, HE-AAC audio, HD Video Macromedia defines RIA 3D Frameworks

VP6 codec Flash Player 9 reaches YouTube 90% in under a year ActionScript 3

“At Schematic, we're trying to make web experiences as powerful and engaging as they can be. The 3D effects now available in Adobe Flash Player 10 beta will enable us to bring truly cinematic interfaces to the Web, helping us create experiences that are just as compelling as those in TV and film.“

. Matthew Rechs, CTO, Schematic

"Our design team continually challenges us with innovative designs that in the past we couldn't always duplicate in our websites. Now, Adobe Flash Player 10 beta lets us push our creative vision to the final product. The new text enginein Flash Player 10 beta, with support for device font attributes such as anti-alias and styles, will make our content-heavy websites substantially better looking and easier to manage in multi-lingual situations.“

. Freddie Laker, CEO and founder, iChameleon Group (now Sapient)

“In a few projects we have going with Fortune 500 companies, we're starting to play with the new 3D animation capabilities of the new Adobe Flash Player 10 beta and we're all really excited about how more immersive we can make RIAs with minimal extra effort.”

. Anthony Franco, President, effectiveUI ®

. Platform for desktop RIAs

. Combines the reach of the web with the power of the desktop

. Built on industry standards

. Break free of browser limitations

. Over 25 million installed apps

. AOL Music . DIRECTV Supercast

. NY TIMES ShifD . eBay Desktop

. Atlantic Records . FedEx Tracker

. Sony Flo-Q** . Fox News Live

. BBC Olympics** . Mercedes Desktop

. Anthropologie . Neopets PetPetPet

. Biz Objects Widgets . NASDAQ Market Reply

. BMW/Mini . Nectar Loyalty Tracker

eBay Web Site eBay AIR Application

Flash HTML Cross-OS Application Flex HTML ActionScript HTML Flash Integrated JavaScript Rendering XML XML Audio Integrated DOMs PDF CSS PDF Video & Scripting

File System Network Application Drag and Local Notifications AIR APIs Access Detection Update Drop Database

Mac, Windows, Linux

. Collaboration . Consistency . Compatibility

. Organized to develop Flash Player and AIR consistently across devices and desktops

. Removed license restrictions on use of the SWF and FLV/F4V specifications

. Removing licensing fees

. Publishing device porting layer APIs and the AMF* and Flash Cast protocols

. Working with partners to make Flash Player and AIR updateable OTA

. Working with partners to open distribution to web designers/developers

* Previously announced ®