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Table of Contents

The November edition of [ Tour+] introduces a variety of interesting places from the museum to exchange various cultures of the world to the sweet red bean porridge shop to bask in the heat in a cold weather.

1 Multiculture Museum 1

2 Wisdom of Earth - A Homage to 2

3 Sonyeo Bangatgan - Starting Point of 3

4 Yangjaecheon (Stream) Cafe Street 4

5 PAS DE DEUX 5

6 Korea Postage Stamp Museum 6

7 Second Best in Seoul 7

8 Market _ Marriage Supplies 8

2015 Seoul Certification Program for High Quality Tour Special 1 9 Package Multiculture Museum 1

Location Multiculture Museum Address 13-27, Bulgwang-dong, Eunpyeong-gu, Seoul Telephone 82-2-323-6848 Closed on Sundays, Chuseok Day and Homepage www.multiculturemuseum.com Closed Lunar New Year's Day Monday~Friday 13:00~18:00 Operates entirely on reservation / Opening reserve at least a month in advance Hours Saturday, Holiday 10:00~18:00 Reservation Overview Experience 10:00~12:00 Reserve by telephone Monday~Friday Program 13:00~15:00 Children Adult Division (24-months-old or Student (20-years-old or Payment Payable with cash, credit card elder) elder) Method (including foreign credit card) Fees Admission 5,000 won 6,000 7,000 won won English, German, Turkish Experience Varies depending on program Language Support Japanese, Chinese Group Inquire by group (reservation required) Multiculture Museum satisfying all five senses through the view and experience of various cultures and lifestyles around the world ‣‣ Place to experience traditional costumes, currencies, instruments, and landmarks around the world altogether ‣‣ Offers various special exhibitions that can raise curiosities about various nations, languages, and races ‣‣ Offers programs to experience and understand cultural diversity of the world Introduction Program Name Description Capacity Traditional Dance of Learn African traditional dance and jambo song from an African the World teacher 30 World Culture Learn and experience various cultures around the world 30 Traditional Food of the World Make and enjoy traditional dishes of the world 30

Traditional Costume Experience traditional costumes of the world 30 of the World

Whole View of Museum Egypt Section Venice Section Photos

Traditional Dance Studio Traditional Food Experience Traditional Costume Experience ‣‣ Take Exit ① of Dokbawi Station of Subway Line 6 - turn left and walk straight about 30m - Directions find museum ‣‣ Suyang Parking Lot (across the museum) Parking Info. _ parking coupons provided for visitors experiencing programs / no parking space for large buses Product ‣‣ 1-Day Package for FIT for multinational tourists to enjoy Tips ‣‣ Packages on ‘School Trip’ theme for foreign students visiting Korea Nearby ‣‣ Yeonsinnae Rodeo Street / (Mountain) Dulle-gil (Trail) / Eunpyeong History Hanok Attraction Museum /

- 1 - Wisdom of Earth - A Homage to Korean Architecture 2

Location Leeum, Samsung Museum of Art

Address 60-16, -ro 55-gil, Yongsan-gu, Telephone 82-2-2014-6901 Seoul Homepage www.leeum.org Exhibition November 19, 2015 Period ~ February 6, 2016 Mondays, January 1, Lunar New Year's Opening Tuesday 10:30~18:00 Closed Overview Day and Chuseok Holidays Hours ~Sunday (Ticket office closed at 17:30) Division Individual Group Individual Issued on site Day Pass Reservation Telephone, Homepage (Permanent 12,000 won 8,000 won Group *20 or more visitors, reservation +Special) required Fees Permanent 10,000 won 7,000 won Payment Payable with cash, credit card Exhibition Method (including foreign credit card) Language Special 5,000 won 4,000 won Korean, English, Chinese Exhibition Support One and only exhibition to experience the beauty of Korean traditional architecture ‣‣ An exhibition to take a look at the wisdom of millennium, aesthetics, and spirit reflected in Korean traditional architecture ‣‣ An exhibition presented with integrated media including ancient art, video, model, and digital media along with the photos of 10 typical traditional buildings including Royal Ancestral Shrine, Haeinsa (Temple), (Palace), Dosan Seowon (Confucian School) Introduction ‣‣ 3 Themes: Land of Silence and Majesty / Management of Sites and Construction of Order / Spaces of Life and Social Activity ⁍ Part 1: Major Buddhist temples harboring religious view and spiritual world of Korean people such as Bulguksa (Temple) and the Royal Ancestral Shrine ⁍ Part 2: Typical palaces and fortress walls of the Dynasty such as (palace), Changdeokgung (palace), etc. ⁍ Part 3: View of the living space combining nature, architecture, and people through private houses

Haeinsa (Teample, Photo: Changdeokgung (Palace, Photo: Dosan Seowon (Confucian School, Myeong-deok Ju) Byeong-woo Bae) Photo: Do-gyun Kim) Photos

Jong-woo Park, 1142.5××340.6cm, Korea National University of Whole View of LEEUM 2015, 3-Channel Video, 5min Cultural Heritage, Giheungseong Co., Ltd.

‣‣ Take Exit ① of Hangangjin Station on Subway Line 6 - walk straight about 100m - turn right at Directions the first alley on the right and walk for 5 minutes on the hill - find museum

Parking Info. ‣‣ Parking space available (operating hours: 10:30~18:00) * Use of public transportation recommended

‣‣ Representative private museum of Korea with the collection of national treasure level ancient arts Product and international art collection, packages connected with permanent exhibition Tips ‣‣ Packages on tradition theme in connection with Gyeongbokgung (palace) and Changdeokgung (palace) Nearby ‣‣ Itaewon / Gyeongridan-gil / Itaewon Antique Furniture Street / Blue Square / (Mountain) / Attraction National Theater of Korea

- 2 - Sonyeo Bangatgan, the First Story - Starting Point of Seoul Forest 3

Location Sonyeo Bangatgan - Starting Point of Seoul Forest

Address 9-16, Wangsimni-ro 5-gil, Seongdong-gu, Seoul Telephone 82-2-6268-0778

Homepage www.facebook.com/sobanglife Closed Closed on Chuseok holidays, lunar new year's holidays, and New Year's day Lunch 11:00~15:00 Wild Greens and Rice 6,000 won Overview Opening Dinner 17:00~21:00 Spicy Port Set 8,000 won Hours Rustic Soybean Paste Stew Weekend 11:00~21:00 6,000 won Menu Set Pickled Vegetable and Barbecued Beef Rice 8,000 won Reservation Telephone, on-site Pickled Pollack Ror Bibimbap 8,000 won Payment Payable with cash, credit card Language English Method (including foreign credit card) Support There is a "sonyeo (little girl)" inside the heart of any one who prepares good dishes. Korean restaurant offering meals prepared with clean, fresh and reliable ingredients at a reasonable price, Sonyeo Bangatgan ‣‣ All dishes are cooked with clean ingredients grown by grandmother and the light recipes learned from mother ‣‣ Only prepares 2 menus each day in order to keep the freshness of the materials directly brought from Cheongsong (Gyeongsangbuk-do) Introduction ⁍ Monday, Tuesday: Wild Greens and Rice / Spicy Port Set ⁍ Wednesday: Wild Greens and Rice / Rustic Soybean Paste Stew Set ⁍ Thursday: Wild Greens and Rice / Pickled Vegetable and Barbecued Beef Rice ⁍ Friday, Saturday, Sunday: Wild Greens and Rice / Pickled Pollack Ror Bibimbap ‣‣ Visitors can purchase fermented sauces (hot pepper paste, soybean paste, etc.), fermented syrups (apple syrup, schizandra syrup, etc.), and various dried edible herbs. ‣‣ Operating 4 stores: Starting Point of Seoul Forest, D-Cube City Store at Hyundai Department Store, Common Ground in Konkuk University, Seoul Square

Photos Outside View Inside View ① Inside View ②

Rustic Soybean Paste Stew Set Spicy Pork Set Pickled Pollack Roe Bibimbap ‣‣ Take Exit ⑧ of Ttukseom Station on Subway Line 2 - walk straight about 100m - cross the pedestrian crossing on the left and turn left around Kookmin Bank building - walk straight about 150m in the alley - find Sonyeo Bangatgan on the right. Directions ‣‣ Take Exit ④ of Seoul Forest Station on Subway Bundang Line – cross pedestrian crossing and walk straight - take back alley of Seonsu-dong 1-ga 2-dong Community Center and walk straight about 50m - find Sonyeo Bangatgan Parking Info. ‣‣ 2 cars in front of the store ‣‣ Recommend to tourists with great interest in Korean food and clean ingredients Product ‣‣ Famous restaurant tour packages offering chances to enjoy various Korean dishes using the Tips location; Seongsu-dong Rib Restaurant Alley Nearby ‣‣ Seoul Forest / Ttukseom Flood Reservoir Sports Park / Konkuk Univ. Rodeo Street / Waterworks Attraction Museum

- 3 - Yangjaecheon (Stream) Cafe Street 4

Location Yangjaecheon (Stream) Cafe Street

Overview Address 1 km from Yangjaecheon 21-gil ~ Nonhyeon-ro 28-gil, Seocho-gu

Opening Open all year round 9:00~24:00 (Varies depending on shop) Closed Hours (depending on the shop)

Yanigjaecheon (Stream) Cafe Street - Street for Healing, Covered with Green Nature in the Heart of City ‣‣ The area was named ‘Yangjaecheon (Stream) Cafe Street’ after cafes opened one after another along Yangjaecheon (Stream) in no time ⁍ Yangjaecheon is the stream that connects Seocho-gu and Gangnam-gu, and the trail is organized neatly for citizens to take a walk or ride bicycle along the stream Introduction ‣‣ Visitors can enjoy a cup of coffee inside the cafe with the scent of the nature from Yangjaecheon (Stream) and Yangjae Citizen's Forest that can be seen over the window ‣‣ Most cafes have terrace to give good view and increase accessibility ‣‣ Cafes are not located in the busy area of the city and give uncomplicated and comfortable feeling

View of Cafe Street & Yangjaecheon Cafe and Restaurant Yangjaecheon (Stream) (Stream) Photos

Cafe and Pub Whole View of Yangjaecheon Night View of Yangjaecheon (Stream) (Stream) Cafe Street Cafe Street

‣‣ Take Exit ② of Yangjae Citizen's Forest Station on Subway Sinbundang Line - walk straight Directions about 600m

‣‣ Yangjae Citizen's Forest Station Public Parking Lot (Opening Hours : 9:00~21:00 / Rates: 500 won for Parking Info. first 10 minutes, 500 won for additional 10 minutes)

‣‣ Recommend to FIT who wish to enjoy a tour of Seoul in an eccentric way in connection with Product exhibitions at Seoul Arts Center, Yangjae Citizen's Forest, and Yangjaecheon (Stream) Tips ‣‣ Packages on 'Passion and Composure of Gangnam' theme in connection with the busyness around Gangnam Station and the colorful park in Yangjae-dong

Nearby ‣‣ Yangjae Citizen's Forest / Seoul Arts Center / Umyeonsan (Mountain) Eco Park / Maljukgeori Park Attraction / Yangjaecheon (Stream) / Dogok Park

- 4 - Pas de deux 5

Location Pas de deux 36, Apgujeong-ro 46-gil, Gangnam-gu, Address Seoul Telephone 82-2-545-3971 Chuseok Day, Lunar New Year's Homepage www.chocolatier.co.kr Closed Day, National Holidays Overview Reservation Reserve at least 2 days in advance Opening 10:00~20:00 Hours Payment Payable with cash, credit card Individual 50,000 won~200,000 won Fees Method (including foreign credit card) Group Decide after consultation Japanese, English, Chinese Support Pas de deux - Sweet studio known for chocolate experience through a number of entertainers ‣‣ Pas de deux is a handmade chocolate cafe and studio, and visitors can taste Korean style chocolates made with a variety of materials and special chocolate beverages and visitors can have a special experience with the one-day calss ⁍ One-Day Class Program Name Introduction Fees

15-Piece Chocolate Set Make chocolate with Korean agricultural products such as 50,000 Introduction green tea and ginseng and pack in a box won Chocolate with Your Own Write a message on the chocolate plate and decorate in 100,000 Message various ways won Chocolate Art & Trappe Make chocolate box and place chocolate inside and pack 200,000 won ‣‣ Operated by Korea's first chocolatier, also offers Chocolatier License Course ‣‣ Introduced through a number of television programs including KBS's Celebrity Life Theater - 'Yujin', MBC's We Got Married - 'Wooyeong & Seyeong', and many others

Entrance Studio ① Studio ② Photos

Chocolates Sold Chocolate Work Introduced in Television Program - ‘We Got Married’ ‣ ⑤ Bundang Line Directions ‣ Take Exit of Apgujeongrodeo Station on Subway - turn right on the first alley - walk straight about 300m - located on the left

Parking Info. ‣‣ Park inside the building - Valet parking / No parking space for large busses

‣‣ Package for Japanese and Chinese tourists as the place is known through Korean Wave stars Product having chocolate making experience Tips ‣‣ Package on "Korean Wave" theme in connection with Korean Wave related tourist spots such as Kstar ROAD, Gangnam Tourist Information Center, etc. Nearby ‣‣ Kstar ROAD / Brand Name Shops of Cheongdam-dong / Apgujeong Rodeo Street / Shinsa-dong Attraction Tree-lined Road / Gangnam Tourist Information Center / Galleria Luxury Hall

- 5 - Korea Postage Stamp Museum 6

Location Korea Postage Stamp Museum

B2, Post Tower, 70, Sogong-ro, Jung-gu, Address Telephone 82-2-6450-5600 Seoul Mondays, Chuseok holidays, lunar Homepage www.kstamp.go.kr/kstampworld Closed new year's holidays, and New Overview Year's day, national holidays Visit 9:00~18:00 Reservation Reserve by telephone Opening Hours Stamp Purchase 9:00~17:30 Admission Free Payment Payable with cash, credit card Method (including foreign credit card) Fees Stamp 4,000 won ~ 10,000 won Language English Postcard 400 won ~ 2,000 won Support

Korea Postage Stamp Museum - Meet the Greater World inside Little Square ‣‣ Visitors can view the exhibits based on the story or the theme reflected in the stamps such as history of stamps, culture, and experiential facilities ‣‣ Visitors can also send postcards to tell family and friends about interesting stories about the trip using the non-stop service that covers from purchase of stamp and postcard to dispatch service Introduction ‣‣ Visitors can see a variety of stamps newly issued every month at the largest stamp dealer in Korea and at the museum shop ‣‣ Make Your Own, World's One and Only Stamp: Exciting experience for families, friends, and lovers ‣‣ Delightful Anticipation, Slow Post Box: Give yourself precious memory 6 months or 1 year in the future

Stamp History Hall Spcial Stamps Celebrity Stamps Photos

Make Your Own Stamps Museum Shop Write a Letter / Postcard ‣‣ Take Exit ⑥ of Euljiro 1-ga Station on Subway Line 2 - walk straight about 350m - B1, Central Post Office Directions ‣‣ Take Exit ⑤ of Myeongdong Station on Subway Line 4 - walk straight about 200m and turn left - walk straight about 100m - B1, Central Post Office

‣‣ Underground parking lot of Central Post Office (The building does not have many parking spaces, Parking Info. public transportation is recommended) ‣‣ Packages on museums in downtown Seoul such as Currency Museum, Shinhan Museum, and Product Seoul Museum of History Tips ‣‣ Packages for tourists interested in collecting stamps and related items ‣‣ Currency Museum / Shinhan Museum / Seoul Museum of History / Streets of Myeong-dong / Nearby Deoksugung (Palace) / Lotte Department Store / Shinsegae Department Store / Namdaemun Attraction Market

- 6 - Second Best in Seoul 7

Location Second Best in Seoul

Address 122-1, Samcheong-ro, Jongno-gu, Seoul Telephone 82-2-734-5302 Overview Closed on Mondays, Chuseok Day and Closed Opening Hours 11:00~21:00 Lunar New Year's Day Payment Payable with cash, credit card (including Fees 5,000 won~10,000 won Method Fees foreign credit card)

Gourmet cafe in Samcheong-dong to bask in the heat from head to toe in severe winter, Second Best in Seoul ‣‣ A gourmet cafe that opened on April 19, 1976 and has continued the taste and legacy for generations ‣‣ Best Menu: Sweet red bean porridge, sipjeong daebotang (traditional tonic tea), nokgak daebotang Introduction (traditional tonic tea), ginger jujube tea, etc. ⁍ Sipjeon Daebotang: Typical traditional tonic tea prepared based on the prescription for promoting health in all aspects ⁍ Sweet Red Bean Porridge: Traditional dish made by grinding and simmering red beans, served with toppings like chestnuts and maidenhair tree fruits. Great taste to captivate the tastes of everyone ‣‣ The cafe shows the entire process of simmering red beans, making red bean paste, boiling water, and making glutinous rice cakes to customers so that they can enjoy the food with trust

Outside View Sign Inside View ① Photos

Inside View ② Inside View ③ Sweet Red Bean Porridge ‣‣ Take Exit ⑤ of on Subway Line 3 - walk straight about 1km along the cafe alley of Samcheong-dong - the building next to Korea Banking Institute Directions ‣‣ Take Exit ① of Anguk Station on Subway Line 3 - take the first alley on the right - walk straight toward Jeongdok Public Library about 400m - walk straight along the cafe alley of Samcheong-dong about 700m - the building next to Korea Banking Institute

‣‣ On-road paid parking lot in front of Samcheong Park (Opening Hours: 9:00~21:00 / Fees: 500 won for Parking Info. the first 10 minutes, 500 won for additional 10 minutes) ‣‣ Packages connecting Bukchon Hanok Village, Hanok Stay, and traditional experience Product ‣‣ Recommended to various tourists wishing to take time to enjoy Samcheong-dong as many cafes Tips in Samcheong-dong Cafe Alley have roof top spaces where customers can go and look down at Samcheong-dong Nearby ‣‣ Samcheong-dong Cafe Alley / Asian Art Museum / Bukchon Observatory / Bukchon Hanok Village Attraction / Gyeongbokgung (Palace) / National Palace Museum of Korea / Insa-dong

- 7 - _ Marriage Supplies 8

Location Namdaemun Market _ Marriage Supplies

21, Namdaemun Sijang 4-gil, Address Jung-gu, Seoul Homepage namdaemunmarket.co.kr Shops Weekday Saturday Overview Closed Sundays Daedo Shopping Tower Payable with cash, credit card Opening (including foreign credit card) Part of 1F~3F Payment Hours 8:30~18:30 Method Jungang Shopping Onnuri Gift Certificate Center Part of 1F~3F Namdaemun Market - Place to find reasonable price and 'marriage supplies and interior items' made of various materials and designs ‣‣ Visitors can purchase dishes, kitchen utensils, blankets, and interior items in various shops at a reasonable price, and the place boasts of 973 shops (as of June 2013) Division Part of 1F 2F 3F Daedo Shopping Tower Interior Items, Craftwork Offers various dishes manufactured at home Marriage Supplies Blanket, Curtain, Hanbok Jungang Shopping and abroad at reasonable Introduction (Korean Clothes), price Center Craftwork ⁍ 1F, 2F: Carries various marriage supplies and interior items including blankets and curtains made of natural materials (acrylic, etc.) ⁍ 3F: Carries the best quality kitchen utensils in Korea made of stainless steel, crystal, and plastic alongside Korean traditional ceramic dishes ‣‣ There are a number of small and large shops carrying marriage supplies all around Namdaemun Market in addition to the typical shopping centers such as Daedo Shopping Tower and Jungang Shopping Center

Street View from Exit 5 of Hoehyeon Dish Shop Marriage Supplies Alley Photos Station

Blanket Shop Curtain Shop Hanbok Shop

‣‣ ⑤ 4 Directions Marriage Supplies: Take Exit of Hoehyeon Station on Subway Line - Shop between Namdaemun Market Gate 2 ~ Gate 5

‣‣ Parking Info. Namdaemun Freight FOrwarder Association Public Parking Lot (Rates: 500 won per 5 minutes up to 30 minutes, 650 won per 5 minutes after 30 minutes)

Product ‣‣ Packages on shopping theme connecting Lotte Outlet at and Myeong-dong Tips ‣‣ Packages on tradition of Seoul theme connecting Sungryemun (Gate) and Deoksugung (Palace)

Nearby ‣‣ Sungryemun (Gate) / Shinsegae Department Store (Main Store) / Deoksugung (Palace) / Seoul Attraction Plaza / Bukchang-dong Food Alley / Streets of Myeong-dong / Lotte Outlet at Seoul Station

- 8 - Special 1 2015 Seoul Certification Program for High Quality Tour Package

Development of quality escorted group tourism products with goal of increasing tourist satisfaction (Certification and support for PR marketing at home and abroad, etc.)

Project 2015 Seoul Certification Program for High Quality Tour Package Period April~December 2015

Seoul Tourism Organization Name Phone E-mail Supervisor Kim Eun-Mi, Chief +82-2-3788-0864 [email protected] Japan Huh Ryn +82-2-3788-8126 [email protected] Contact Lim Ji-Su +82-2-3788-8154 [email protected] Greater China Shin Ji-Eun +82-2-3788-0835 [email protected] Southeast Asia, North America, and Europe Ku Ji-Hye +82-2-3788-0879 [email protected]

‣‣ Objective ⁍ Boost the development of quality tourism products in order to offer diverse cultural experiences and other benefits ⁍ Increase tourist satisfaction by promoting the use of Seoul City-certified High Quality Tour Package tourism products Certification Mark Project ‣‣ Procedure Overview Application submitted Certification Evaluation Promotion Support (on a rolling basis) ‣‣ ‣‣ Submit applications through Certification of high-quality tour Promotion and management partner agencies in Korea package given after evaluation support provided

‣‣ How to apply ⁍ Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization through Korean inbound partners ‣‣ Benefits Project Certified quality tour products ⦁ Certification issuance and authorization to use the certification label Promotion support (Valid for two years) ⦁ Provision of up-to-date Seoul City tourist information ⦁ Incentive Total tourists of 300 or more: 6,000,000 won ⦁ Total tourists of 500 or more: 10,000,000 won *July~November ⦁ Total tourists of 1,000 or more: 20,000,000 won Amount (in KRW)

✦ Incentive payment will be provided to tourists recruited from July to November in order to revitalize the tourism industry due to MERS (Middle East Respiratory Syndrome).

‣‣ Basic requirements for application Classification Requirements ⦁ Tourist hotels or higher-level hotels in Seoul (stays of at least two nights) ⦁ Includes Hanok (traditional Korean-style house) stay, temple stay, Goodstay, Hi Seoul Project Accommodation Youth Hostels, Korea Stay ✦ Peak season (April~October): One night at a tourist hotel in the Gyeonggi/Incheon area allowed Contents ✦ Winter tourism products (November~December): One night at a tourist hotel in the Gyeonggi or Gangwon area allowed ⦁ Minimum of KRW 20,000 per person for two to three meals per tour product and at least two days in Seoul Meal ⁍ Minimum of KRW 6,000/person for one meal ✦ Lunch or dinner ✦ Restaurants in Seoul and Gyeonggi areas ✦ Breakfast excluded from evaluation (breakfast at a tourist hotel recognized once only) ⦁ Minimum of KRW 15,000 per person for admission to two or three tourist spots or fees for hands-on experience events at two or three tourist spots Attraction ⁍ Minimum of KRW 5,000 per person for admission to one tourist spot ⁍ `The minimum admission fee requirement is not applied to the paid tourist spots included in Seoul Tour+ published in 2014 and 2015 or the Seoul City Festival. ⦁ Certified tour guides fluent in the chosen language Guide ⁍ Not applicable to tourism products related to the Southeast Asian region (including Thailand, Vietnam, Malaysia, and Indonesia) ⦁ Schedule At least two whole days devoted to Seoul Tour ⁍ Minimum of six hours, from 8 a.m. to 8 p.m., each day

- 9 - Seoul Tour+

Date of publication: November 2015 Publisher: Seoul Tourism Organization, Tourism Marketing Team Editors:

▶ Tourism Marketing Team, Kim Eun-Mi, Chief

T. +82-2-3788-0864 / E. [email protected]

▶ Tourism Marketing Team, Huh Lyn

T. +82-2-3788-8126 / E. [email protected]

▶ Tourism Marketing Team, Ku Ji-Hye

T. +82-2-3788-0879 / E. [email protected]

▶ Tourism Marketing Team, Lim Ji-Su

T. +82-2-3788-8154 / E. [email protected]

▶ Tourism Marketing Team, Shin Ji-Eun

T. +82-2-3788-0835 / E. [email protected]

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