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We lead the way in portable lighting because We pioneered the flashlight 1925 Boy Scout light 1937 1911 Pre-focused 1958 1898 Watchman’s 1930 flashlight Nickel cadmium Handheld flashlight flashlight Swivel head rechargeable and D-size battery flashlight battery system 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 1907 1956 1910 9-volt Miner’s 1941 1954 Tungsten 1917 battery light Military light Safety light filament Military bulb light Which came first? The battery or the flashlight? Putting these flashlights to work in the hands of New York City policemen The foundation of portable power – the resulted in high visibility and nearly battery – found its earliest and most popular instantaneous success for his product. use powering a device invented shortly after the battery – the handheld flashlight. It began Over the years, emerging bulb and in 1898 when Conrad Hubert, a Russian battery technology helped Eveready immigrant, lit up New York City with the Battery Company, Inc. move forward in introduction of the newly patented handheld flashlight development flashlight. Soon afterward, Hubert began – introducing the Earlier manufacturing flashlights, batteries and light tungsten bulb, advancements in bulbs under the name “Ever Ready” – and now improving switches design saw the more than 110 years later, Energizer is still the and developing development of innovative leader in portable lighting technology. spotlights to project new features in light forward. switches, lens Hubert’s first portable flashlights were Changes in case shapes, bulb handmade using a dry cell battery, bulb and construction, lenses refinements and case materials. rough brass reflector inside a paper tube. and endcaps all kept 2 Contents ® Energizer Technology 4-7 Energizer® Industrial 22-23 We lead the way in portable lighting because ® ANSI FL1 Standard 8-9 Energizer® Night Strike 24-25 ® Energizer® Hands-Free 10-11 Energizer® Ultimate 26-27 ® ® Energizer® Hard Case Tactical 12-15 Energizer® Solar™ 28-29 We pioneered ® Energizer® Intrinsically Safe 16-17 Energizer® Outdoor 30-38 ® ® the flashlight Energizer® Hard Case Professional 18-21 Energizer® Batteries 39 1970 Waterproof flashlight 2005 2009 Energizer® ® 1989 2003 Energizer 1967 Zero-added Trailfinder Night Strike® Energizer® ® Rechargeable mercury 2® Series lights flashlights e Lithium® flashlight product AAA battery 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 1992 1984 2006 2011 1968 ® Energizer ® ® ® Halogen 2® Energizer Hard Case Energizer Romeo Fluorescent e Lithium® flashlight Professional® and Hard Case® Tactical® lantern AA battery Hard Case® Tactical® lights light Eveready at the forefront of the portable performance and increasing functionality of lights lighting industry as well, and proved for the many and varied demands of today’s users. overwhelmingly useful for outdoorsmen, engineers, construction workers, In April 2000, to reflect our commitment to policemen, military personnel, and miners. portable power and expansion of our product lines, Eveready Battery Company, Inc. began using the In 1982 flashlight and battery technology premium brand name, Energizer, as the company took a substantial step forward with the name. Since then we have continued our tradition opening of our Westlake, of innovative lighting technology with longer lasting Today’s feature- Ohio, research and power, more user-driven comfort and multi- rich lights development center, one of functional features, LED technology, and stronger incorporate the industry’s largest. Since yet lighter casing construction. advanced optics, that time we have been versatile acrylic dedicated to developing That’s the reason we’ve been in the business of lenses, LEDs, brighter lights, extending portable lighting for over 110 years. and a variety of run times, engineering durable case rugged housings, It’s not just our business – it’s our passion. materials. advancing battery 3 We lead the way in portable lighting because We listen and develop solutions 4 We lead the way in portable lighting because We listen and develop solutions We Listen We Develop Solutions At Energizer, innovation begins and ends with the We leverage a collaborative process to share user. If lighter, tougher material for case construction end-user insights and develop cutting-edge is required, or if achieving the greatest balance solutions. Using a highly experienced team between power consumption and light output is the of scientists, engineers and cross-functional objective, Energizer® lighting products are built with specialists, Energizer blends design and the needs of the user as our first priority. technology to bring unique consumer solutions to life. Our state-of-the-art laboratories and We start by getting to know the user – from Soldiers research facilities help our experts drive to industrial professionals to outdoorsmen and technology vital to creating innovative lighting campers. We even shadow them in the field to products – LEDs, Optics, Circuitry, Materials uncover their unspoken, unmet needs. What we and Power Sources. With a unique blend of discover provides critical insights about usage, consumer insight and technical expertise, environment, durability, portability, ergonomics and Energizer consistently delivers solutions that storage requirements. After gathering user feedback enhance the end-user experience. and data, we use this information to build the lights they need. 5 We lead the way in portable lighting because We build quality from the inside out Circuitry Light Output Energizer uses microprocessors to State-of-the-art light-emitting diodes (LEDs) optimize the performance of our lighting provide intense light, rugged durability and products within 80% to 90% efficiency. resistance to vibration and shock. Their energy efficiency and multicolor options make them the #1 choice for critical lighting situations in military, professional and outdoor situations. Optics Energizer utilizes the finest optics available today in lensing and reflectors – durable, lightweight, acrylic material, convex/concave design, precision micro lens patterns and high-efficiency reflectors with precise faceting. 6 Power Sources Construction Energizer® Ultimate Lithium batteries, the Energizer uses high-quality magnesium alloys, world’s longest lasting AA and AAA batteries aircraft-grade aluminum and advanced polymers in high tech devices, are the ideal power (ABS plastic, polycarbonate and epoxy glass) that source for maximizing runtimes in high allow our lights to carry a smaller footprint while performance flashlights. being highly resistant to damage from impact. Cooling fins are built into the magnesium alloy casings to efficiently disperse heat. 7 We lead the way in portable lighting because We measure performance Energizer worked with other flashlight manufacturers to develop standards for basic flashlight performance that include quantifiable measures regarding use of metrics, definitions, specified testing procedures and universally identifiable icons for each. The result – American National Standards Institute (ANSI) FL1 Standard – is designed to help the consumer by addressing six performance measurements to improve consistency and clarity for flashlight consumers. Establishing these standard measurements eliminates confusion and clearly communicates the features of flashlights so that consumers can make informed decisions about which product best suits their needs. Every Energizer® product line follows these standards to ensure that every lighting product we build is of the highest quality. 8 More lumens = HOW BRIGHT? brighter light 85 More lumens = HOW BRIGHT? brighter light We lead the way in portable lighting because Beam distance More lumens = in meters 85 HOW FAR? More lumHenOs = W BRIGHT? brighter light HOW BRIGHT? FL11 0Standard0m brighter ligh tperformance measurements85 85 for product-to-product comparisonBeam distance in meters More lumens = We HOW FAR? brighter light Maximum HOW BRIGHT? 100m Beam distance HOW INTENSE? light intensity, HOW FAR? in m8ete5 rs inBe caamn ddelisatance HOW FAR? Light Output in meters Peak 1Beam00m Intensity 25,001000cmd measure TheMor lighte lum projectedens = IntensityMaximu mof the projected Beam distance HOW BRIGHT? frombrighte Ha flashlightrO lighWt willIN be TENSE? lightlight that inten doessity ,not vary with How long the light HOW FAR? inM caaxnimudelma in meters 85 expressedwill run on in o unitsne of distancelight 1inten00 andmsi texpressedy, in HOW LONG? MaximuHmO W INTENSE? lumens.charge or set of 25,000cd Munitsino rcae of nlud mcandela.elena s = HOW INTENSE? balighttte intenrieHs sOity,W BRIGHT? brighter light performance 15h in candela 25,000cd 85 Beam distance 25,000cd How long the lightMaximu m HOW FAR? in meters HOW LONG? will run on one Runtime From weather- HOW INTENSBeamE Distance? light intensity, 100m cHowharge lo orng s theet o lightf HOW DRY? resistant to HOW LONG? will run on onein candela DurationHow long the the light light will DistanceBbaeamtter iedis thetan lightce fully submersible 15h c25har,00ge0 orcd set of HOW LONG? operatewill run continuouslyon one HO W FAR? projectsinba mtteeterie rontos a surface. charge or set of 15h until projected light is 100m baMatteximuriesm From weather- 15h dim.light intensity, How long the light HOW INTENSE? HOWH DORWY? LONG? resistant to will run on one in candela fFromully su wbmeatheersiblr- e HOW DRY? resistant to charge or set of 251,00m0cd From weather- Mfullaxy1imu 5suhbmm ersiblbaetteries HOW
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    battery-powered devices. In time, the company Show in Basel, character as the AA battery and re-branded its products, introducing Energizer Switzerland, putting it through many challenges batteries and flashlights. Energizer directly and strongly delivers the The Eveready Battery Company/Energizer announced an message that Energizer batteries are introduced the first 9-volt battery (1956); the innovative range of maximum energy, for all purposes and first batteries for use in transistor radios and of Multi-Drain silver oxide long lasting. rechargeable nickel-cadmium batteries (1958); watch batteries that will bring significant the first standard alkaline battery (1959); the benefits to the watch and jewelry BRAND VALUES first silver oxide button cell for use in miniature trade by simplifying what is currently a Energizer has a unique place within the hearing aids and watches (1960); and developed complex business. market as the only battery manufacturer lithium battery technology (1963). Until now, retailers and which can supply the complete solution, In 1959, Energizer revolutionised the battery manufacturers have had to manage no matter what the need. Its goal is to industry, introducing alkaline battery technology, a an extensive range of match consumer wants and needs with giant step toward longer battery life in portable, over 40 different silver the most meaningful, reliable, long-lasting battery-powered devices. Energizer continued its oxide watch battery product offerings. As a result, Energizer offers the industry leadership in the following years through types due to the need to broadest product line-up in the industry. innovative improvements to its alkaline battery. provide separate types specially In 1984, Ralston Purina, Co., headquartered manufactured for High Drain and Low Drain www.energizer.com in St.
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