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Through Innovation from Day One and a Continued Commitment to Offer Superbrands USA Energizer Charger, powered by PROMOTION two Energizer® Ultimate Reigning as one of the Lithium batteries. most popular icons of all • Revolutionizing the way times, the Energizer smartphones are charged BunnyTM is unstoppable by introducing the and always determined. Energizer® Inductive The everlasting image of Charger, featuring Qi. the Energizer® brand, the • Distributing batteries in more Energizer BunnyTM graced than 160 countries. television screens in 1989 in his frst commercial appearance. Cool and PRODUCT pink, the incredibly From GPS and digital cameras popular bunny wore to smartphones, LEDs and fip-fops and oversized Through innovation from day one and a continued commitment to offer consumers the most hearing aids, portable power is sunglasses, while beating more important than ever; and the Energizer drum. Since dependable products, Energizer has established itself as an industry leader in battery technology, Energizer continues to meet the beginning of his with products that reshape portable power, as well as a bunny that keeps on going! that demand by offering a career, the Energizer complete portfolio of long- BunnyTM has appeared lasting batteries, lights and in more than 100 MARKET chargers. Energizer MAX® commercials. What Energizer Holdings, Inc., headquartered in alkaline batteries are fagship started as a simple St. Louis, Missouri, is one of the world's largest products of Energizer, designed and fun message has manufacturers and innovators of portable to deliver powerful developed into a lighting products and primary batteries, including performances that last. timeless campaign. the brand that keeps on going — Energizer®. Energizer MAX® is available in As people across the world live their lives more a wide range of cell sizes from unplugged, relying on portable battery power, AAAA to D, providing long life BRAND VALUES Energizer meets that need with a portfolio of for the devices people use Energizer has a strong innovative products, including Energizer®, every day, like toys, remote commitment to provide Eveready®, Rayovac® and VARTA®. Energizer is controls and fashlights. The consumers with the most also a leading designer and marketer of shift to digital photography and dependable and reliable automotive fragrance and appearance products consumers’ love of high-tech, products. Energizer’s focus from recognized brands such as A/C Pro®, Armor power-hungry devices inspired on consistent and long- All®, Bahama & Co.®, California Scents®, Driven®, Energizer to once again lasting battery power has Eagle One®, LEXOL®, Nu Finish®, Refresh Your revolutionize the portable made way for an Car!® and STP®. battery power segment with incredibly broad line of the introduction of the frst battery power products commercially available lithium leading markets across ACHIEVEMENTS AA batteries. In the early 2000s, the globe. Founded more than 120 years ago, Energizer the company introduced has long set the standard for innovation and Energizer® Advanced Lithium achievement. With the creation of alkaline batteries, the gateway to lithium batteries in 1959, Energizer established itself as power and technology, and well-suited for the RECENT DEVELOPMENTS an industry leader in battery technology, and active on-the-go gamer as well. Energizer® As Energizer developed its brand over the THINGS YOU DIDN’T KNOW ABOUT even today continues to offer innovations that Advanced Lithium provides MORE* POWER for years, its reliability and dependability have ENERGIZER reshape portable power. Some of the company’s the devices people rely on. This high-performance remained strong and true. The Energizer® most signifcant milestones include: battery fuels wireless gaming accessories up to 20 Ultimate Lithium™ AA Battery holds the m TM • Inventing the “hand torch,” or fashlight, in 1898. hours longer** and is one-third lighter than Guinness World Records title — for the The Energizer Bunny turned 30 in 2019. • Introducing the frst miniature batteries for ordinary alkaline batteries, meaning gamers can Longest-Lasting AA Battery. After rigorous m hearing aids. move quickly and easily when using a handheld testing against competitors from around the Energizer introduced the frst-ever • Introducing the frst commercially available AA remote. Energizer continues to expand its lighting world, Energizer Ultimate Lithium™ AA rechargeable fashlight. lithium battery. portfolio by developing more innovative solutions. batteries proved unsurpassed in performance • Untethering the cell phone from wall-based against a number of real-world usage situations * vs. Energizer®MAX ®. Results may vary by device. charging systems with the introduction of the A full product line can be found at including digital cameras, remote controls and ** vs. Energizer®MAX ®. AA only. Results vary by play and/or Energizer® Energi To Go® Instant Cell Phone www.energizer.com. portable lights, to earn this title. usage patterns. 1896 1898 1950s 1960s-1980s 1990s Early 2000s 2010 2018 A dry cell battery, Columbia, Known as the founder of the Eveready 1955: The frst miniature batteries 1960: The frst silver oxide system 1991: The frst zero mercury hearing aid 2001: Energizer® EZ Change®, a new Many new and improved battery and Energizer® sets the Guinness World manufactured by the National Carbon Battery Company, Conrad Hubert for hearing aids are introduced by miniature batteries for use in hearing battery is available in the market. dispenser for hearing aid batteries is lighting products are introduced by Records title for the Longest-Lasting Company, is sold in the U.S. Later, the invents the electric hand torch (i.e. Eveready®. aids and watches are produced by 1992: The frst AA lithium battery, on- introduced. Energizer, including the Energizer® AA Battery. National Carbon Company becomes fashlight). A D size battery for the frst 1956: The frst 9-volt battery, known Eveready®. battery tester and the high-energy NiMH 2003: The frst AAA lithium battery, Inductive Charger and Qi. ® ® the Eveready Battery Company, known handheld fashlight is introduced by for their use in smoke detectors, are 1989: Energizer becomes an industry rechargeable batteries are introduced by named Energizer e2 Lithium is ® More on the history of batteries today as Energizer. Eveready. produced by Eveready . leader in environmental initiatives to Energizer. introduced. and Energizer can be found at 1959: The frst cylindrical alkaline eliminate added mercury in batteries. www.energizer.com/about-batteries. batteries are produced for the market by The company introduces the frst AAAA Eveready®. alkaline battery to the market. superbrands.com energizer.com 34 35 Superbrands USA Energizer Charger, powered by PROMOTION two Energizer® Ultimate Reigning as one of the Lithium batteries. most popular icons of all • Revolutionizing the way times, the Energizer smartphones are charged BunnyTM is unstoppable by introducing the and always determined. Energizer® Inductive The everlasting image of Charger, featuring Qi. the Energizer® brand, the • Distributing batteries in more Energizer BunnyTM graced than 160 countries. television screens in 1989 in his frst commercial appearance. Cool and PRODUCT pink, the incredibly From GPS and digital cameras popular bunny wore to smartphones, LEDs and fip-fops and oversized Through innovation from day one and a continued commitment to offer consumers the most hearing aids, portable power is sunglasses, while beating more important than ever; and the Energizer drum. Since dependable products, Energizer has established itself as an industry leader in battery technology, Energizer continues to meet the beginning of his with products that reshape portable power, as well as a bunny that keeps on going! that demand by offering a career, the Energizer complete portfolio of long- BunnyTM has appeared lasting batteries, lights and in more than 100 MARKET chargers. Energizer MAX® commercials. What Energizer Holdings, Inc., headquartered in alkaline batteries are fagship started as a simple St. Louis, Missouri, is one of the world's largest products of Energizer, designed and fun message has manufacturers and innovators of portable to deliver powerful developed into a lighting products and primary batteries, including performances that last. timeless campaign. the brand that keeps on going — Energizer®. Energizer MAX® is available in As people across the world live their lives more a wide range of cell sizes from unplugged, relying on portable battery power, AAAA to D, providing long life BRAND VALUES Energizer meets that need with a portfolio of for the devices people use Energizer has a strong innovative products, including Energizer®, every day, like toys, remote commitment to provide Eveready®, Rayovac® and VARTA®. Energizer is controls and fashlights. The consumers with the most also a leading designer and marketer of shift to digital photography and dependable and reliable automotive fragrance and appearance products consumers’ love of high-tech, products. Energizer’s focus from recognized brands such as A/C Pro®, Armor power-hungry devices inspired on consistent and long- All®, Bahama & Co.®, California Scents®, Driven®, Energizer to once again lasting battery power has Eagle One®, LEXOL®, Nu Finish®, Refresh Your revolutionize the portable made way for an Car!® and STP®. battery power segment with incredibly broad line of the introduction of the frst battery power products commercially available lithium leading markets across ACHIEVEMENTS AA batteries. In
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