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Industry News IndustryNews Industry News Information to help you run your business INDUSTRY RESEARCH Tennis Industry Shows Growth in Face of Pandemic ASBA to Combine Tennis, Courts & Recreation Divisions The American Sports Builders Association has decided to combine its Tennis Division and its Courts & Recreation Division into one “Courts Division” starting in 2021. After much consideration by the ASBA Board of Directors and a special explor- atory task force, the Board voted to move forward with a single Courts Division that will represent the interest of builders, designers and suppliers of tennis courts, pickleball courts, indoor and outdoor basketball and volleyball courts and a cadre of emerging sport surfaces in which ASBA members are involved. Many of the programs and services that had been housed under the former Tennis and Courts & Recreation divisions will remain intact, such as the publications Racquet shipments and certifications. Tennis Courts: Construc- and participation have seen increases in Q3. tion & Maintenance Manual will stand as a separate publication; and the Certified Tennis Court Builder program will continue ecent data surrounding points, racquet shipments are up 37.7 as a distinct professional credential. racquet sales and par- percent in that same time period. Consumers visiting the ASBA website at ticipation indicate that In addition, the Physical Activity sportsbuilders.org will choose from one of the tennis industry has Council has reported that participation three landing pages, for Courts, Running shown strength amid the has increased to 10.08 percent of the Tracks or Sports Fields, all of which are coronavirus pandemic. United States population playing tennis named for the surfaces/venues on which R According to the TIA’s Quarterly USA in Q3 2020 v 6.75 percent in Q3 2019, an sports are played. Wholesale Equipment Census, racquet increase of 49.33 percent. This number “With the continued growth of sales in the entry-level category have falls in line with the increases in racquet pickleball and the recent surge in tennis seen significant growth in the third unit shipments. this past year due to its social distancing quarter of 2020 compared to the same “At the start of the pandemic, the attributes, business is very strong,” says period in 2019. This coincides with the USTA, along with its industry partners, current Tennis Division President Matt timing that much of the country began took significant steps to ensure the Strom of Leslie Coatings. “In most cases, to open for business following the initial viability of the tennis industry, making ASBA members are involved in both sports wave of COVID-19. impactful financial commitments and and will be helped by this combining of The increase is seen in both the youth providing resources to those being hit resources.” and adult demographics, with shipments incredibly hard by this crisis,” said USTA ASBA will be implementing the change for youth racquets showing an increase CEO and Executive Director Michael throughout 2021, with a combined of 40.9 percent and shipments of adult Dowse. “We are now seeing the outcome “Courts” track of programming at its racquets under $50 (entry-level) seeing of putting those measures into place, Technical Meeting scheduled for Orlando, SHUTTERSTOCK an increase of 43.3 percent. For all price with tennis surging." Fla., Dec. 3-6. www.tennisindustrymag.com www.tennisindustrymag.com February 2021 RACQUET SPORTS INDUSTRY 7 Billie Jean King Cup Moved to April Dates The ITF has announced that the Billie Jean King Cup by BNP Paribas Play-Off ties, initially scheduled for Feb. 5-6, will move to April 16-17, as the tennis calendar continues to be impacted by the coronavirus pandemic. Eight two- day, home-and-away Play-Off ties will now take place during the week of the COLLEGE TENNIS finals, which will be April 13-18. The home-and-away ties are an inte- USTA National Campus gral part of the Fed Cup competition— which was rebranded the Billie Jean Awarded NCAA DI, II & III King Cup in September 2020—and feature 16 national teams. They will Championships for 2023 compete for the chance to progress to the Billie Jean King Cup Qualifiers in 2022. The eight losing nations will he NCAA announced that the USTA National Campus in Orlando, Fla., compete in their respective regional will host the 2023 NCAA Division I, II, and III Men’s and Women’s Tennis Group I event in 2022. Championships as part of a hybrid bid proposed by the USTA to bring all The Play-Off ties will take place in T eight cities around the world, while NCAA tennis championships to a single site. This will mark the first time in the history of any NCAA sport that one venue will the 2021 Billie Jean King Cup Finals host all six (DI-III M/W) divisional championships in a given year. The bid process will be hosted in Budapest, Hungary. was completed in conjunction with the Greater Orlando Sports Commission; uni- Up to 140 of the top players from 28 versity partners of UCF, Rollins College and Oglethorpe University (Ga.); and com- nations will be in action across nine munity partners of the City of Orlando and Orange County. Initial plans for hosting countries during the April dates. the 2023 events include potential junior tournaments and coaching programming, connecting various components of the USTA’s competitive pathway. WTA Rebrands, Aligns Tournament Names with ATP Short Sets The Women’s Tennis Association has announced a new corporate identity, ICP Building Solutions Group’s Califor- All Racquet Sports and Adidas Padel rebrand and logo, along with new nam- nia Sports Surfaces division is the Official announced a partnership to endorse and ing conventions for its events to provide Preferred Court Supplier of the Inter- officially recognize PADEL-U by Adidas. more unity with the ATP Tour. As part of the launch, the WTA also revealed a new national Tennis Federation. CSS brands PADEL-U’s Padel Certification program “WTA For the Game” campaign aimed at include DecoTurf, Plexipave, Rebound becomes the first certification with creating a deeper fan connection. Ace and Premier Sports Coatings. official recognition and endorsement for The move marks the tour’s first logo re- padel coaches in the U.S. design in 10 years. The new logo includes The Junior Tennis Champions Center a rework of the letters W, T and A, and (JTCC) in College Park, Md., reports that Wightman Tennis Center in Weston, marks a return to a silhouette of a female its 285 student-athletes who have gone Mass., is working with management tennis player. on to attend college have received more consulting firm Beyond The Baselines to As part of the rebrand, the WTA also than $20 million in scholarships and help improve member communications worked with the ATP to create consis- financial aid. and member services. tency and alignment across professional tennis by forming a new nomenclature In December, Slinger Bag produced its The City of Surprise, Ariz., in partner- for events. Starting in 2021, both tours 20,000th ball-launching machine. ship with the Pacific West Conference, will share the same tournament tier and will host the 2026 NCAA Division II Men's naming system at events. WTA events The USPTA, the U.S. Padel Association, & Women's Tennis Championships. will be categorized as WTA 1000 (incor- porating the former Premier Mandatory USTA COURTESY 8 RACQUET SPORTS INDUSTRY February 2021 www.tennisindustrymag.com www.tennisindustrymag.com IndustryNews and Premier 5 tournaments); WTA 500 pro players with more opportunities to com- (formerly Premier 700); WTA 250 (Inter- pete, improve their game and support them- national); and WTA 125 (125K Series). selves with prize money. All events will be “Fans really respond to the unifi ed single-gender, singles only, entry based on approach, which tennis is uniquely able Universal Tennis Rating (UTR), and feature a to provide,” said WTA President Mickey 32-player group round robin followed by a Lawler. “Adopting this streamlined tour- World Cup-style playoff format. nament naming system is about making it easier for WTA fans, corporate partners Slinger Bag to Develop and the media to engage and follow Technology Platform and App our sport.” Slinger Bag says it’s developing a technology platform and mobile app to Sports Construction Veteran be powered by artifi cial intelligence (AI) Chris Rossi Joins Har-Tru sports technology, to be released in 2021. Sports construction industry veteran “Today’s announcement is a signifi cant Chris Rossi has joined Har-Tru LLC as milestone for Slinger Bag,” says CEO Mike the company’s Outside Sales Repre- Ballardie. “Technology has a signifi cant sentative. Rossi will help lead and de- role to play in the future of Slinger Bag, velop Har-Tru’s acrylic sports coatings whether that be directly through the line of products. hardware itself or the development of this age for performance data and unlocks “Chris has a tremendous amount of proprietary software and new app.” insights for athletes and coaches. In knowledge in acrylic coatings,” says Slinger Bag is partnering with addition, as part of this new technology Tracy Lynch, Har-Tru’s VP of sales and Gameface, an award-winning sports AI platform, Slinger Bag will partner with marketing. “Combine that with his gift company based out of Sydney, Australia. PlaySight Interactive, a leading sports of building meaningful relationships Gameface analyzes sports video foot- and tennis video technology company. with architects, contractors and engi- neers and this will only further help us support our mission,” which is “to cre- ate better places to play by focusing on our customers, and leveraging our knowledge and experience to most # effectively serve their needs.” in Crack Rossi brings over 30 years of manu- 1 Repair! facturing and sales experience, as well as nearly 20 years of tennis court and running track contracting and surfac- ing.
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