VOL. 19 NO. 4 JULY | AUGUST 2014 OMEN W The

F O E R C N EX LE PINNACLE CEL THE OFFICIAL NEWSLETTER OF WOMEN FOR EXCELLENCE www.womenforexcellence.org “Women For Excellence, Inc. is a not-for-profit professional Message From the President women’s organization dedicated to providing resources for women Elaine Weinberg to continue to achieve economic prosperity, promoting leadership My Greatest Pleasure And yes, I am still working; but from this and professionalism, fostering summer friendly location. The difference networking opportunities and is that my home is open to fresh air all the being of service to our community.” Yeah, it’s summer! Yes, time with a great breeze most of the time. WOMEN FOR I know I live in Florida EXCELLENCE 2014 where there is almost I even have fresh air for sleeping, which constant sunshine, and is the best! The effect is that I feel much Elaine Weinberg lighter and more open and more free. President it’s green all the time. But I also work in Dr. Billie Eizenberg an office that is usually freezing 5 days a Vice-President week - and I live in a home where 99% of For example, during yesterday’s 8:00 a.m. yoga class on the beach, there wasn’t a Barbara Manus, DS the time the windows are closed and I’m Vice-President breathing air conditioned air. I mostly cloud in the sky, and the air was sweet Membership/Bulletin Editor feel like my Florida life is lived in a and fragrant. It was truly nature at it’s Jenny Shane hermetically sealed tuna fish can. best! The beach is different in the early Recording Secretary morning when it’s fresh and natural and Joyce Wyman But in summer my life changes...I feel not crowded with people. It is truly my Corresponding Secretary like I can breathe again. My weekends greatest pleasure. Katherine Van Brocklin become more about what weekends are Treasurer supposed to be. I’m outdoors more and My instructor talked about “keeping it DIRECTORS loving every minute of it. simple” and maybe that’s why I feel better Dawn Burke in the summer. The simple truth is that Media Specialist You may or may not know that I am very life feels simpler. Although I can’t quite figure it out, being outside with fresh air Laurie Dubow lucky to be spending my summer at the Special Events Jersey Shore, with some Big Apple & and less structured clothing is a big part of what it’s about for me. Stephanie Pereira upstate NY state country time thrown in. Programs continued on page 2 Jackie Qualters Special Events Dr. Tonia Turner Save The Date! Scholarship Fund/ Endowment Luncheon Meetings • Mark your Calendar Cindy Winters Programs rd Happy Independence Day! Program: Fun with Networking Monique Force July 3 This is the member’s meeting! Member-At-Large Chadia Ghanem Member-At-Large Penny Morey, Founder and Managing Director of Immediate Past President August 7th RemarkAble HR Solutions Susan J. Brotman TOPIC: Managing a Diverse Workforce – Generational Differences Past Presidents Stephanie Pereira Deborah Bacarella, Author, Facilitator, Speaker Katherine Van Brocklin Sept. 4th Elaine Russell TOPIC: 7F Words for Living a Balanced Life Tammy B. Saltzman Founder Please mark your calendars for the FIRST Thursday of every month. Rep. Maria Sachs

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Keeping it simple has never been my forte. A friend of mine often says, Anything worth doing is worth overdoing.” I think I’ve sort of lived my life that way. I don’t know any other way, but I want to learn how to live all year round like it’s summer. For me, this is Milestone Events quite the challenge. Not wanting to miss a happy, well- What’s your greatest pleasure and what does summer mean to wishing occasion or the opportunity you? Whatever your pleasure, I wish you more of it on a daily basis, to express our condolences, we need and I wish you all a very playful, simpler, fun summer as well! your input. If you know of a life cycle event we should print, please contact Barbara Manus at 997-4073, or preferably by e-mail: [email protected] Congratulations To: Lisa Jensen on her new position at Stonegate Bank.

Susan Brotman on the birth of her 8 new grandchildren (Labradoodles)

Condolences To: Donna Whalen and family on the loss of her beloved niece on May 1st. Get Well: Bring A Guest To The Next Meeting! Dr. Tonia Turner-Lillie All Guests Will Pay The Member Rate At Their First Guest Lunch In Order Enjoy The Privileges Of We Membership.

For each new member that you bring to WE, Member To Member you will receive one drawing ticket. All tickets will be entered into the grand prize drawing at To JOYCE WYMAN - the December holiday party- a weekend hotel stay for 2!!! Take that special someone for a a special thank you to Tri-County weekend of relaxation on WE! Restoration for all of their help in my residential flooding event. For more details go to www.womenforexcellence.org/2014/03/24/ Their help and professionalism membership-drive/ was much appreciated. Gratefully, Jenny Shane.

2 Do You Know How To Store Your Foods?? Barbara Converse Dining By Design

Definitely Don’t Refrigerate -- Bananas outside the fridge, and it’s true they won’t There are some foods that are actively “I’m Chiquita banana and I’ve come to last quite as long, but refrigeration causes made worse by refrigeration. These are say, bananas have to ripen in a certain baked goods to go stale faster. Keep your the items you should absolutely keep way.” So went the original Chiquita cannolis on the countertop where they away from cold. commercial from the 1940s. Now, belong. we’re not saying you should go and buy Potatoes bananas, but their refrigeration Hot Sauce Refrigeration causes the starch in advice is solid. Not all hot sauces are created equal, potatoes to turn to sugar, and while this but if it’s a vinegar-based hot sauce like might sound like a good thing, it gives Allow bananas to ripen at room Tabasco, you can almost always safely them the wrong flavor. The skins will temperature, and use your store it in the pantry for months on end. also darken prematurely while cooking, refrigerator when you want to slow Cold weakens the flavor and changes the making them look less appetizing. the ripening process. Just be aware viscosity of the sauce, affecting the pour. that refrigeration also happens to turn Onions banana peels brown (though the interior Spices Here’s a weird one. You don’t have to is still unspoiled). Frozen bananas also Once again the humid environment of a refrigerate onions, but you do need to make a great ice cream replacement refrigerator is detrimental to the flavor keep them physically separated from the for dieters. of spices, and since most can be safely potatoes. Spuds emit moisture and gases stored for years without refrigeration, that will make your onions rot. Your best Melon there’s no benefit to cold storage at all. bet is to keep onions in the mesh bag Fresh melon—uncut, we should they came in—they like air circulation. specify—is best stored on the kitchen Honey counter where it can properly ripen Ugh. My family refrigerates honey and Garlic and sweeten. Only after you cut up your I’ll never understand why. Honey is one Again, air circulation is key. Garlic cantaloupe (or whatever) into bite-sized of the world’s earliest preservatives. It bulbs will keep for two months without bits should the flesh be refrigerated (but has a practically indefinite shelf life, refrigeration, and if you keep them out never frozen). and we’ve heard tales of archaeologists of the damp air of the fridge you’ll avoid uncovering ancient Egyptian tombs with making all your other nearby produce Stone Fruits edible honey inside. smell like garlic. Some even say that Peaches, apricots, nectarines, plums, refrigeration will make garlic sprout cherries, and so on should be ripened Don’t refrigerate honey. It’ll crystallize, prematurely. at room temperature, stem-end down. and you’ll have to squeeze that stupid Only after the fruits start softening teddy bear even harder to get it out. Avocado slightly to the touch and begin to smell Is there anything more delicious and sweet should they be moved to the re- Peanut Butter healthy than a ripe avocado? Avocado frigerator. Shelf life is three to five All-natural peanut butter does have to won’t ripen in cold conditions, so unless days after that. be refrigerated, because the peanut oil you need them to keep for awhile, can rise, separate from the mash, and go you should let yours live outside the Bread rancid. Commercially processed peanut refrigerator until they’re ready to eat. Try to eat your bread before it gets to butter, on the other hand (like JIF and There’s a popular legend suggesting the the point where you need to chill it to Skippy), can be stored for months with- presence of the pit prevents browning, stave off mold, because if you end up out issue—even if the jar’s been opened so if you only use half of an avocado, be refrigerating, the loaf will get tough already. But really, who can’t eat a jar of sure to reserve the side with the pit. and less tasty. For this reason, a lot of peanut butter in a month? It’s delicious, people freeze bread. Freezing preserves and good for you, too. Tomatoes the texture, but then you have to deal Cold breaks down the cell walls in with defrosting it. And who’s got the the Oils tomato flesh and causes them to time to microwave a slice of bread when Nut oils (like hazelnut oil, mmm...) must become mushy and mealy. For better they’re rushing to catch a train in the be refrigerated, but for other types of results, store them at room temperature morning? oil you’re in the clear. Oils will become and keep them out of direct sunlight, cloudy and harden when refrigerated, which can ripen them early and CAKES AND PATRIES and while this doesn’t do lasting damage, unevenly. It’s the same story with cookies and you’ll need to wait for the oil to warm pastry. You can store them covered before it tastes right or flows properly again.

3 What Exactly Is Branding? Dawn Burke Dawn of Designs

I get questions like this frequently. only can we begin to see the brand, we puzzles is rather complete. “What is branding?” and “What’s the can convey the brand essence. difference between branding and a Here’s a list of puzzle pieces that make logo?” The answer I give about logos is When brand building is done well, up a brand: that the logo is a part of the brand – a people can become quite fond of the Vision Meaning symbolic representation. Branding brand experience – trusting and believ- Authenticity Differentiation itself is a lofty concept. ing in the brand promise. For a new Coherence Flexibility product or company, building a brand Sustainability Commitment Here’s the Wikipedia definition of is akin to establishing a reputation. It Value brand: The name, term, design, symbol, can help nourish a successful business or any other feature that identifies one campaign or deplete its momentum If you think that only large companies seller’s product distinct from those of when branding efforts are faulty or can build great , you’re mistaken. other sellers. The term is a reference to inconsistent. Anyone can build a successful brand if branding, which was adopted they’re committed to the act of putting to differentiate one person’s Disney and Starbucks are perfect the puzzle pieces together. It’s not from another’s by means of a distinctive examples of great brands that deliver complicated. It just takes focus, symbol burned into the animal’s skin on the promise. Disney is one of determination, and an occasional with a hot . many entertainment companies and glimpse at the front of the box. Starbucks is one of many coffee brands. Branding is much like a puzzle. When Yet, when we consider either of these If you would like to schedule a enough pieces fit together, we start two entities, it’s easy to forget their complimentary branding session, to see the whole picture. The logo is a competitors. With these brands, we please contact Dawn at corner piece of the puzzle – one of the know exactly what they stand for, what [email protected] or pieces to use as a foundation. When we they promise and how they deliver on 561.347.9098 combine the logo with other pieces, not the promise. Each of their respective

3 Questions To Ask About Your Drive To Lead . . . . Nancy Proffitt Proffitt Management Solutions

Ask yourself: The late Harvard Business School innovate and make sense of the world • As a leader, how well do you know Professor Paul R. Lalurence proposes a and our place in it. what drives you? theory of human behavior bease on • Do you truly understand what “renewed Darwinism” and four key drives: Leadership must effectively balance these motivates your people? four basic human drives. While other • How well do you balance the four 1. TO ACQUIRE what we need for species survive by feeding, mating, basic needs of all human beings? survival, conception and our off fighting and fleeing, humans survive spring’s survival. This drive far by feeding, mating, fighting fleeing, Driven to Lead: What Makes surpasses our drives to acquire befriending and figuring out. People Tick? food, water, warmth, and a mate. We are driven to attain things that interest We cannot afford to be “mystified” by Leadership is about relationships us, give us a sense of identity and meet your own and others’ behaviors. Gaining with others. You cannot lead without our loved ones’ needs. an understanding of what drives people understanding the innate drives that 2. TO DEFEND ourselves and our off is a tremendous leadership advantage are essential to human development spring from threats. We’ll protect our – a valuable lens through which to view and survival. family and groups to which we belong, people’s behaviors. our ideas and beliefs, our sense of Humans have endured as a species price and hope, and our self-image. This article explores the theory that people because we learned to work in groups 3. TO BOND and form long-term, are driven to satisfy their basic needs to and rely on problem-solving skills, mutually caring and trusting acquire, defend, to bond and to comprehend. rather than brute force, inborn physical relationships with others. Good leaders recognize all four drives and capacities and instincts. 4. TO COMPREHEND, to learn, create, apply them to balance business decisions.

4 5 SPOTLIGHT On a Member Susan Holzschuh Web Design & Computer Skills Enhancement

Susan Holzschuh grew up in the western suburbs of that develops when people work together and come up with Chicago. As a young girl she loved doing acrobatics and was something beyond what one individual could accomplish very flexible. She also loved music and began singing in the on their own. first of many choruses in the 6th grade. san’s aspiration is to use her life to make the world a better Susan discovered in college that she loved learning about place in some way. As a result the people that inspire her are computers and how to program them. This led to a job people that genuinely care about others and make a working at Bell Laboratories in Lyle Illinois where she wrote difference in their own unique way. software for international telephone systems that were being developed for Saudi Arabia and South Korea. While In addition to her professional career Susan belongs to working there she socialized with a group of young several community organizations. She has been a part of professionals that included her future husband Tom. the Association of American University Women for several She and her husband moved to the Dallas area to pursue years and is a past president of the Boca Raton branch. additional career opportunities with a company called Digi- More recently she has joined the Boca Raton Chapter of tal Switch and that is where their first of two sons was born. the United Nations Women and is on their membership Eventually their careers brought them to Boca Raton Florida committee. She is also on the board of the Boca Raton where Susan completed her graduate degree in Computer Woman’s Club as a Co-Director of Membership. Her love of Science at Florida Atlantic University. Susan loves the singing has kept her involved in choruses and she currently challenge of staying current in the computer field and sings with the Delray Beach Chorale. continues to learn new material that she then passes along to others through the classes that she teaches at Palm Beach Susan strongly believes that if you pursue the things that State College. Besides teaching computer skills to others she you truly love that success will follow. In addition she runs her own business that provides services to local busi- believes that it is important to stay healthy and has learned nesses. Some of the ways she does this is helping people how to do organic gardening and cook vegetarian meals for with their website development, tutoring in computer skills herself, her friends and her family. She believes that when and working with others on their computer based projects. women support one another anything is possible. usan loves working with others and gets enjoyment from For more information please go to Susan’s website at seeing them learn new skills and accomplish their goals. www.holzschuhwebdesign.com. She loves the energy that comes from the creative process

[email protected]

6 Thank You For Your “Life is what is happening Raffle Donations: while you are busy making other plans.” Carole Ferguson Honey Bunch Florist John Lennon

Chadia Ghanem Auto Tech and Body

Galia Karli Galia Skin Care

Stephanie Pereira Pereira & Associates

Jenny Shane Family Focused Mediation

Sheryl Wides Promo Girl

Carole Wilson Wilson Graphology

Cindy Winter Iberia Bank

Joyce Wyman Tri-County Restoration & Wyman Builders

Maggiano’s Little Italy

Birthdays

JULY AUGUST

th 11 Erika Milhauser 4th Sheryl Wides 18th Susan Breitbart 8th Lisa L. Daniels 20th Donna Whalen 9th Susan Fox 22nd Dr. Esther Elisha 18th Dana Pasternack 24th Lily Majure 18th Cindy Winter 24th Lisa J. Jensen 20th Chadia Ghanem

st 27th Barbara Converse 21 Monique Force Simplify your space,

th 29th Galia Karli 27 Katherine Van Maximize your time, Brocklin 29th Jenny Shane Organize your mind

7 Vice President Financial Advisor 1801 Military Trail, Suite 300 Boca Raton, FL 33431 561-620-5115

Don’t let your past dictate who you are – But who you become.

Our Monthly Raffles For Charity

Luncheons All funds are ear-marked for our Women for Excellence Scholarship Fund, to benefit residents of Women For Excellence meetings are held Aid to Victims of Domestic . Their education enables on the FIRST Thursday of the month at the resident to become a productive member of the MAGGIANO’S LITTLE ITALY business/professional community, and allows her to on St. Andrews Blvd. Boca Raton support her children. Time: 11:15-1:00 Your support is vital. Each member is asked to Members and first time guests are $27 donate at least one (1) raffle prize minimum for a timely RSVP. Returning guests are $40 (value $25.00) Membership is $95 This is WE’s way to give back to the So. Florida community

RESERVATION POLICY

CHELSEA JARRELL Ladies — We are required to give the restaurant a Banquet Sales Manager “head Count” for each luncheon and required to pay for the number of persons we provide them. 20190 St. Andrews Blvd. • Boca Raton, FL 33433 Your reservation is non refundable. If you RSVP and are a NO SHOW, you will be billed for the luncheon. ph 561.322.1017 • fax 561.361.7188

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