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The Eli Broad Graduate School of Management Phd Program In The Eli Broad Graduate School of Management PhD Program in Marketing Doctoral Student Handbook (effective 8/2018) TABLE OF CONTENTS: PROGRAM OVERVIEW AND PHILOSOPHY .................................................................................................................................................. 3 ADMISSION ................................................................................................................................................................................................. 3 PROGRAM GUIDANCE COMMITTEE ........................................................................................................................................................... 5 PRE‐PROGRAM REQUIREMENTS................................................................................................................................................................. 6 PROGRAM REQUIREMENTS FOR MARKETING MAJORS ............................................................................................................................. 6 FACULTY EXPECTATIONS FOR DOCTORAL STUDENTS.............................................................................................................................. 10 STATUS ...................................................................................................................................................................................................... 11 DISSERTATION ........................................................................................................................................................................................... 12 TIMING AND DEGREE REQUIREMENTS SUMMARY .................................................................................................................................. 14 CONTACT INFORMATION.......................................................................................................................................................................... 16 POLICY ON ACADEMIC INTEGRITY ............................................................................................................................................................ 16 CONFLICT RESOLUTION............................................................................................................................................................................. 17 WORK‐RELATED POLICIES ......................................................................................................................................................................... 17 HUMAN SUBJECTS APPROVALS ................................................................................................................................................................ 18 UNIVERSITY RESOURCES ........................................................................................................................................................................... 19 LIST OF APPENDICES .................................................................................................................................................................................. 2064 I. PROGRAM OVERVIEW AND PHILOSOPHY Marketing is concerned with the description and prediction of a firm’s revenue producing decision outcomes that relate to its customers, competitors, distributors, and regulators. Marketing is an interdisciplinary field that draws upon theory and methodology from a wide variety of sources, including psychology, sociology, statistics, and economics. Recent developments in Marketing include new methods and theories to better understand buyer perceptions and preferences, the competitive allocation of marketing resources, analysis of large data bases, and conceptual and practical models for marketing strategy. The Broad College's Marketing Department has had a long tradition in the development of new thinking and practical successful implementation of new techniques in the practice of marketing management and marketing strategy. This ranges from macro efforts in broad organizational design both in domestic and global markets for both established and innovative products, as well as micro-strategy for the management of salesforce effectiveness and service recovery. Members of the Department who teach in the doctoral program are active in cutting-edge research, while remaining in active contact with realms of practice. Each of the doctoral seminars offered by the Department reflects a combination of technical expertise and field-level experience. The Doctoral Program in Marketing is a scholarly research based program. It prepares students for academic careers in research, teaching, and service at institutions of higher learning. The Program’s goal is to provide students with an educational foundation that will enable them to contribute to the marketing discipline through the development, integration, and dissemination of knowledge. Research leading to superior knowledge is the engine of value creation that makes a university valuable to society (academic, student, and business constituencies). Thus, generation of new knowledge through scientific research, and its dissemination are major thrusts of leading universities. II. ADMISSION The requirements for admission conform to those of The Eli Broad Graduate School of Management. These are detailed in the Academic Programs Catalog, under the section Doctor of Philosophy Degree in Business Administration (see https://reg.msu.edu/AcademicPrograms). Prospective candidates are encouraged to read that section thoroughly. The Graduate Management Admission Test (GMAT) is required for admission. The Test of English as a Foreign Language (TOEFL) exam is required for all international students for whom English is a second language. The average GMAT scores for students entering in the last few years have been in the upper 600s and 700s, and the average graduate grade point was 3.75 out of 4.0. Applications with a TOEFL score below 105 (internet test) will not be considered. 3 Application to our program requires: 1. A completed on-line application for admission to graduate studies at MSU with fees paid. The application form can be obtained on-line from http://grad.msu.edu/apply/ 2. College transcripts showing grades received while pursuing all prior undergraduate degrees as well as graduate degrees. 3. Three letters of recommendation must be submitted in support of your application for Ph.D. study. No particular form is required. The purpose of the recommendations is to yield an assessment of your scholarly potential from those who can attest to your readiness and aptitude for doctoral studies and significant scholarship. Normally, these are your former supervisors, instructors or research colleagues. 4. Standardized Test Scores: The Graduate Management Admissions Test (GMAT) is preferred, but Graduate Record Exam (GRE) scores will also be considered. International applicants only: the Test of English as a Foreign Language (TOEFL). English language requirements for the program are the same as those for the University. Applicants without full native fluency in English must fulfill proficiency requirements as defined by the University (https://grad.msu.edu/english- language-competency). The program does not allow provisional admission; applicants must demonstrate proficiency prior to admission. 5. In addition to the application form for graduate study admission, a letter is required indicating your reasons for entering a doctoral program and your objectives upon completing the program. This letter should be sufficiently detailed to provide the admission committee with an understanding of your qualifications, your primary interest area within marketing field, why you believe the program and faculty at Michigan State University fit your interests and commitment to an academic career. Please provide as much detail as you can on your research interests and evidence of research capability, as well as your understanding of the demands of doctoral studies. This statement should be no longer than two pages (double spaced) A committee of 4-5 faculty members forms the admissions committee that screens applications. In addition to standardized test scores and prior academic work, we also examine the fit between our program and the applicant’s interests based on the applicant's goal statement, letters of recommendation, and previous work and/or academic experience. We review applications in the Spring semester for admission to the program in the Fall. We normally admit about one to four students per year in order to preserve an appropriately low faculty-student ratio. Admissions standards and procedures conform to the equal opportunity and affirmative action policies of MSU. Financial Assistance: Financial assistance for students in The Eli Broad Graduate School of Management is normally available to all admitted applicants, including international students. This is primarily in the form of half-time graduate assistantships. Graduate assistants typically work 20 hours per week in teaching and/or on research. These assignments are made on the basis of the instructional needs of the department and requirements of current research projects. 4 Any student who receives an assistantship receives tuition support for a normal doctoral load (9 credits for each of fall and spring semesters and 5 credits in the summer), individual health insurance, in-state status, and a bi-weekly stipend. In addition, teaching and/or research are usually supported in the summer.
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