800.275.2840 MORE NEWS» insideradio.com

THE MOST TRUSTED NEWS IN RADIO

TUESDAY, JANUARY 20, 2015

Translating HD Radio side channels into new revenue streams. Rarely a week goes by without a handful of new HD Radio-fed FM translators signing on. And with good reason. Broadcasters have found a range of uses for them, like filling format holes, rounding out a cluster, introducing niche brands and flanking competitors. For a modest investment a new revenue stream can be created at a time when full-market signals are scarce. “There’s real money there,” says Saga Communications CEO Ed Christian, who got to the translator party early. “One of our HD metro stations billed about a half million dollars last year, revenue that we would not have without it.” Of Saga’s 40 translators, more than a dozen simulcast HD Radio side channel programming. That’s brought new CHRs to Des Moines and Springfield, MA, and adult alternative to Asheville, NC and Ithaca, NY. Saga’s “Hits 94.3” W232BW in Springfield, MA made an impact by targeting students at Hampshire County’s five major colleges. “That’s been a door buster,” Saga EVP of operations Warren Lada says. “We’ve had tremendous response in the market.” Saga refers to them as HD metro stations because they target a market’s core region and work best in metros with compact geographies. “They’re not panaceas, they’re not grand-slam homeruns but they’re good solid doubles or triples in our markets,” Lada says. How the translator explosion is netting a new crop of clients. It’s rare to see an HD Radio-FM translator combo topping a ratings ranker — but not unprecedented. Cox Media Group’s urban “Power 106.1” W291CI launched in Jacksonville in January 2013. By February it was tied for No. 1 in 18-34. While it has since tailed off and is currently tied for seventh, it’s attracted a new group of listeners and advertisers to the Cox cluster. “It completes our portfolio by adding the African American audience,” says Bill Hendrich, market manager for Cox Media Group’s Jacksonville cluster. “We’re able to talk to businesses and compete on business that we couldn’t before.” Likewise, Saga has cultivated a new pool of advertisers in Asheville with adult alternative “98.1 The River” W251AO. “Clients on ‘The River’ are pretty much exclusive to that station,” Saga EVP of operations Warren Lada says. While Saga sells spots on its HD metro stations in combo with other stations, Lada says the company doesn’t use them as a sales incentive or as value added for other stations. CBS Radio-Baltimore market manager Bob Philips calls the sales approach for “New Country 106.1” W291BA a “concept sale.” Advertisers buy the country upstart not so much for its ratings but to get a larger share of voice. The station offers two-minute ad units, sponsorships, promotions, events, and other creative executions. The young-targeting, hit-driven country format fits the coverage area of W291BA, which penetrates country’s hot zips. Philips’ goal is modest: he’d like to get 1.5 to 2.0 shares out of the station. Strategically, it’s helping bring younger listeners to the CBS cluster, which is home to AC, hot AC and sports stations. Conveying a clear ‘metro station’ signal to marketers. Coverage areas for HD-fed FM translators vary from market to market. In a best case scenario, a 250-watt translator broadcasting at 900 feet will provide about as much coverage as a Class A stick. Their smaller signal contours and longer call signs have made marketing HD-translator combos sometimes challenging for operators, something compounded by competitors that are quick to point out their shortcomings to advertisers. Translator operators say one way to diffuse client concerns is to take them for a drive. “We had to educate the buying market,”

[email protected] | 800.275.2840 PG 1 NEWS insideradio.com TUESDAY, JANUARY 20, 2015 says Bill Hendrich, market manager of radio for Cox Media Group-Jacksonville. “It finally came down to, ‘Just get in your car and hit the seek button’.” Another obstacle was the stations weren’t showing up in the buying systems used by agencies and rep firms for national buys. That required some additional education and re-coding of the translators in buying platforms. Translators breathe new life into HD Radio. The FM translator explosion has, in some cases, increased programming diversity by bringing new formats to market. It’s unlikely anyone would use a full signal FM to bring comedy to Denver or adult alternative to Ithaca, NY. But as home to Cornell University and Ithaca College, in the heart of a thriving wine-producing region, “96.7 The Vine” W244CZ made sense for Saga. IHeartMedia has aggressively launched HD-fed translators to spread its modern rock “Alt” brand to Sacramento, Tampa, Minneapolis, Nashville and other markets. CBS Radio uses the trusty combo to keep the heritage alternative WHFS brand alive in Baltimore and to give the market a second country station. “It gives you a way to fill a niche, create a new format or delve into some music that typically isn’t mass appeal enough for a full FM signal,” CBS Radio-Baltimore market manager Bob Philips says. He and others see it as a way to jump-start HD Radio. “It gives you a gauge of what response you’re going to get from certain niche formats, as the HD radios become more prevalent in cars,” he says. “It will create new opportunities and lead to some new successes, formatically, in radio.” Saga CEO Ed Christian agrees. “Because digital radio is still in a growth mode with a limited number of receivers in the market, the metro stations are another way for people to become exposed to the remarkable qualities of HD Radio.” Cox Media Group VP/market manager Bill Hendrich says FM translators are also helping radio innovate. “I hope we get credit from the regulators,” he says. “It’s allowing formats to hit the market that might not have otherwise.” Scripps CEO says company won’t become a radio consolidator. The new E.W. Scripps Company will be a radio-TV operator after its merger with Journal Communications is complete and the newspapers are spun off into their own unit. Scripps CEO Rich Boehne says he’s happy to the company is back into radio for the first time since the 1990s, but he doesn’t see it growing far beyond the stations Journal already owns. “I wouldn’t expect us to be some big radio consolidator in the future, but at least for now this is a good group, very locally focused, and we’re going to hang onto it,” Boehne said yesterday. He told the Noble Financial Group conference in Port St. Luice, FL that he likes how Journal has been managing the radio business, acknowledging it is profitable and brings good cash flow margins to the table. Journal has focused on owning radio clusters in cities where it also owns television stations and Boehne expects that to be Scripps’ game plan as well. “It’s a strategy to go deeper in markets you like — which we agree with,” he said. Based on current estimates, radio will contribute 4% of the new Scripps profits. The combined company will own 34 television stations and Boehne said they’re also in no hurry to grow that number either. “We’re acquirers out of offense, not defense,” he told the crowd of investors. The FCC has already approved the two companies’ merger although Journal and Scripps shareholders still need to give their blessing. The sale is expected to close by mid-year. Coleman analysis shows little lifecycle difference for online and broadcast hits. For decades radio researchers have worked to figure out the secrets of a hit record’s lifecycle. New research shows that programmers are pretty close to the answer, at least on the timeline. When listeners are put in control on services like Spotify, Coleman Insights says how listeners use the products is remarkably similar to what broadcasters are putting on the airwaves. There are slight variations, but Coleman says it turns out the life cycle of a hit record is pretty standard. A song grows in the first eight weeks, and typically hits a peak at between nine and 20 weeks old. After that, songs begin to slide down the charts. Coleman bases the findings on a six month analysis of Billboard chart data for both airplay and on-demand services. “On-demand’s curve leads radio’s curve, but the difference is measured in days, not weeks,” Coleman concludes. There are exceptions on the list of 45 songs it examined. Maroon 5’s “Maps” was made a hit on the back of more quickly ramping broadcast radio airplay, while Meghan Trainer’s “All About That Bass” caught fire more quickly on streaming services. And then there are those songs that just linger on-air and on-demand, such as One Republic’s “Counting Stars” and Katy Perry’s “Dark Horse.” Both showed more chart staying power than the typical hit record.

[email protected] | 800.275.2840 PG 2 NEWS insideradio.com TUESDAY, JANUARY 20, 2015

Hackers shut down Michigan station. For the second time in three months a small market radio station has been silenced by a hacker. The latest incident occurred outside Kalamazoo, MI where adult standards WAKV, Otsego, MI (980) had its computers held hostage with the hackers demanding cash. The so-called ransomware software attacked WAKV on January 9 leaving owner Jim Higgs unable to access any of the audio files on the station’s hard drive. He tells the Kalamazoo Gazette that they were demanding $500 to release the files on his computer. WAKV — which is operated out of Higgs’ home — was off the air for more than a day while engineers worked to get around the hackers. All the station’s music files, jingles and commercials were wiped clean, as well as some business files. Higgs says it’s a good reminder to back-up a computer and avoid suspicious looking websites. In October a similar incident silenced a Louisiana station. Cybercrime costs businesses $445 billion worldwide each year, according to a study released last year by the Center for Strategic and International Studies and McAfee.

‘The Mission’ is Salem’s next group brand. Over the past three years Salem Communications has been unifying its conservative talk programming under a single brand. To date, 20 stations call themselves “The Answer.” The company has now begun doing the same thing with its Christian teaching and talk stations, which will fly under “The Mission” banner. The first two stations rebranded yesterday: “AM 570 The Mission” WMCA, New York and “AM 980 The Mission” KKMS, Minneapolis. Salem tells listeners the time had come to give its Christian teaching stations a “strong brand and identifying logo” which links the programming with the company and its core values. “If you are going to say your name 100 times a day it should mean something and tell listeners who and what you are,” Salem SVP of spoken word formats Phil Boyce tells Inside Radio. He says WMCA will also use the sub-slogan “help us change the world” to call attention to the fact that listeners are digging into their pockets to do things like feed homeless kids and send bibles to Africa. Analyst: Pandora sale less likely in 2015. Rumors that Pandora might be sold, so far just speculation, may have served to scare off any suitor. That’s according to Albert Fried & Company analyst Rich Tullo, who says the rumors drove up Pandora’s stock price which “could have dissuaded an authentic buyer.” In a report to clients, Tullo blames that for a decline in Pandora’s stock price, which is down 20% since November 19 compared to a 2% decline for the S&P 500. “The sell-off destroyed $3 billion in shareholder value in the process,” Tullo noted. He also thinks a sale of the streaming music service is less likely. “We are confident in the belief an acquirer is not forthcoming, given the ample due diligence risk associated with unknowable long-term costs over the next six months, compounded by flattish usage growth,” he told clients. TDGA: Average pay rises in the traffic department. The average pay for a traffic department staffer increased 4.7% during the past year. That’s according to the Traffic Directors Guild of America. Its annual survey of media back offices shows the average person working in the radio traffic department earned $42,313 in 2014. People who worked at noncommercial stations earned slightly more, the TDGA survey shows. A majority of radio traffic department employees (55%) said their paycheck didn’t grow last year, but it was the smallest number in three years. And in a positive sign for the radio workplace, the TDGA data also shows more people reported getting a raise last year than who said that in 2013 or 2012. TDGA chief Larry Keene says the report is the result of a three-month data collection project that culled information from 2,582 participants across radio, television, and cable TV. The full report, including salary data for three dozen off-air positions, is at TDGA.org. O’Rielly says FCC decision-making still keeps the public in the dark. What will the FCC propose at its next meeting? Don’t ask a commissioner, because they won’t be able to answer the question. And that, says commissioner Michael O’Rielly, is a situation in dire need of change. He’s been pushing for the FCC to release a more “complete picture” of what is cuing when the agency schedules a vote on a proposed rulemaking or order. As things stand today, O’Rielly says there is routine “confusion over what exactly is at stake” because of the FCC’s information blackout. Making matters worse, he says, is he and other commissioners can’t release details to broadcasters and other industry players to help prep them for what may be coming. “We can’t even correct inaccurate impressions that stakeholders may have received, and we are barred from discussing what changes we are seeking,” he writes in a blog post. Four months after he proposed making its inner-workings more transparent, FCC leadership has yet to budge, O’Rielly says, despite positive feedback to the

[email protected] | 800.275.2840 PG 3 NEWS insideradio.com TUESDAY, JANUARY 20, 2015 suggestion. According to O’Rielly, the objections include the possibility that specific comments submitted on a proposal could force staffers to stop and rework a draft, causing a logistical nightmare at the short-staffed agency. He says some other commissioners are also worried that a more transparent process will make it easier for outsiders to figure out which commissioner is proposing a change. names two EVPs. Westwood One has promoted two sales executives to regional executive vice presidents. Atlanta-based SVP of sales Jim Daunais has been promoted to EVP of the Southeast region. He’s been with Westwood One since 2004. Meanwhile Dallas-based Tim Walker is named EVP of the Southwest region. It is Walker’s second tour with Westwood One. He was an account executive in the Dallas office from 2000-2002. Both men will report directly to Westwood One president Steve Shaw. The announcement comes on the heels of news that New York market manager Kim Bryant will head to Los Angeles as EVP of West Coast sales for Westwood One. “We are on an accelerated path to building an exceptional and preeminent sales organization,” Shaw said in the announcement. ESPN programmer jumps to Premiere. Scott Shapiro, a former top programmer at ESPN Radio, is making the jump to where he’ll become VP of sports programming. As part of the newly-created position, Shapiro will oversee Fox content. “Scott’s experience producing some of the most successful, multi-platform sports programming speaks for itself,” according to Premiere SVP of sports programming Don Martin, who says his hiring demonstrates the network’s commitment to sports. Shapiro exited ESPN Radio last November after spending six years as director of programming for its national broadcasts such as “Mike & Mike” and “The Herd.” Shapiro will make the move from Bristol, CT to Premiere’s Los Angeles headquarters. In a statement, Shapiro says he sees “tremendous growth potential” for sports programming at Premiere. “The sky is the limit in terms of the talent, infrastructure, and resources available,” he says. Veteran TV executive Wilkin joins Patrick Communications. Television executive Diana Wilkin has joined Patrick Communications as the media brokerage and investment banking firm’s newest partner. Wilkin most recently has been managing partner at Twelve 24 Media, a consulting firm that works with investment banks and media companies. She earlier was president of affiliate relations for CBS-TV. During her two decades in television Wilkin also managed stations for Clear Channel Television and led affiliate relations for Fox-TV. “We are thrilled to have Diana join our firm,” managing partner Larry Patrick says in an announcement. “She brings great experience, tremendous relationships throughout the industry and a keen understanding of both owners and the television station market.” Wilkin will be based in West Palm Beach. Inside Radio News Ticker...Disney bosses’ salary soars...Disney CEO Bob Iger’s salary increased by more than a third last year. The company reports Iger earned $46.5 million in 2015, up more than $12 million over the prior year. While Iger’s base salary held steady at $2.5 million, his stock and cash bonuses nearly doubled to $22.8 million. The Walt Disney Company is the parent of ESPN Radio and Radio Disney, which is in the process of selling its portfolio of AM stations. In a regulatory filing, Disney says it paid $615,000 on private security services for Iger last year. Iger, 63, has committed to remaining Disney’s CEO through June 2018...Madison FM lights up pot program...The pro-pot talk show is getting its first over-the- air radio affiliate, but it’s not in Colorado where recreational marijuana use has been legalized. Instead its iHeartMedia’s progressive talker “The Mic 92.1” WXXM, Madison, WI which will be the first broadcast outlet for “The National Marijuana News” show. Ops manager Tim Scott says the show is a “natural fit in our lineup.” The show soft-launched last June online and it recorded 190,000 audio streams during the month of December. “This topic has become part of the national conversation, and we are proud to be on the forefront in journalism,” Scott says...Crystal Award deadline approaches...The Crystal Radio Awards each year honor stations for outstanding community service throughout the year. Fifty finalists and 10 winners are chosen by judges with broadcast and community service backgrounds. The deadline for the 2015 competition is quickly approaching: entries are due January 31. Finalists will be announced next month, with the winners revealed at the NAB Radio Show in April...People Moves...Bonneville classic rock “The Sound” KWSD, Los Angeles solidifies the lineup of its new morning show. Plus there’s a bigger role for Entercom’s Greenville-Spartanburg, SC operations manager Mark Hendrix. And longtime Boston Bruins radio color analyst Bob Wilson has died. Read the latest People Moves HERE.

[email protected] | 800.275.2840 PG 4 insideradio.com TUESDAY, JANUARY 20, 2015

[email protected] | 800.275.2840 PG 5 CLASSIFIEDS insideradio.com TUESDAY, JANUARY 20, 2015 HOT 97 - NEW YORK GSM - CHICAGO HOT 97 is looking for our next Mid-Day On Air and online The most respected and imitated superstar! HOT 97 cultivates stars and creates icons! Are you Classic Rock station in the compelling, intriguing, and to the point with ALL your brilliant cross country has a rare opening for platform content daily? Do you truly understand PPM and live for great a General Sales Manager. teases? If you have never met a competitor Candidates should have at least you didn’t want to hammer, and hammer 4 years of experience in leading hard... LET’S GO! veteran team of quality sales executives. This position requires Send your #1 market worthy killer package, a depth of knowledge in new including your top tier hip hop artist business development and relationships to. Please send a link to your new digital sales applications. package only, no MP3 files or CD’s. Make your To apply, visit: case to us; we make stars, not steal them! www.wdrv.com/jobops.php

For the full job description visit: CLICK HERE, and look for job 003283

All resumes should be sent to: [email protected] Emmis Communications- NY is an Equal Opportunity Employer. WDRV-FM is an Equal Opportunity Employer. DIGITAL SOLUTIONS SALES - ANY U.S. LOCATION Triton Digital’s Publisher Development Team is responsible for RADIO PROS building Triton’s audio publisher network through the direct-sale and FOUND HERE! licensing of Triton’s AMP Platform and Triton’s Audio Platform. Success in this digital solutions role will require proven talent in sales, a knowledge INSIDE RADIO & passion for digital media, as well as the ability to manage through a REACHES RADIO’S TOP complex sales process. Strong communication & presentation skills are PROFESSIONALS. essential as well as an entrepreneurial desire to help PLACE YOUR prospective and current clients grow their business JOB OPENING HERE! with Triton solutions. E.O.E. EMAIL: [email protected] FOR A If the description above depicts you, QUICK QUOTE. send resume to: [email protected] tritondigital.com/about-us/careers ACCOUNT EXECUTIVE KRNB AFTERNOON DRIVE PERSONALITY Are you a multi-dimensional, superstar media personality? Do you “live” and “breathe” the “Smooth R&B” 25-54 lifestyle? Can you captivate listeners on-air, on social media and in-person? Have Beasley Broadcast Las Vegas you mastered PPM and appointment listening? Do you seek every seeks dynamic AE. Do you opportunity to engage listeners where they live, work and play? If so, have the ability to develop Service Broadcasting may have a rare career opportunity for you. relationships and create customized marketing solutions Our new KRNB Afternoon Drive Personality must know how to for clients? Do you have a connect emotionally with listeners to positively impact ratings and strong work ethic, a positive relationships. This is a position for an “entertainer,” not a jock. attitude and references to back it up? Do you have a passion for Send your mp3, resume, references and developing new business? social media links to SBG HR Manager Debbie Henry at [email protected] If so, send your resume to: [email protected] No phone calls please. E.O.E. Equal Opportunity Employer.

INSIDE RADIO, Copyright 2015. www.insideradio.com. All rights reserved. No part of this publication MORE OPPORTUNITIES may be copied, reproduced, or retransmitted in any form. This publication cannot be distributed @ INSIDERADIO.COM >> beyond the physical address of the named subscriber. Address: P.O. Box 567925, Atlanta, GA 31156. Subscribe to INSIDE RADIO monthly subscription $39.95 recurring payment. For information, visit www.insideradio.com. To advertise, call 1-800-248-4242 x711. Email: [email protected].

[email protected] | 800.275.2840 PG 6