Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy (Business Administration) in the University of Michigan 2013
Like a Cold Glass of Water on a Hot Summer Day: Essays Exploring Differential Sensitivity to Nonconscious Cues in Consumer Contexts by James A. Mourey A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy (Business Administration) in the University of Michigan 2013 Doctoral Committee: Associate Professor Carolyn Yoon, Chair Professor Richard P. Bagozzi Professor Richard D. Gonzalez Associate Professor Jeffrey G. Sanchez-Burks © James A. Mourey 2013 DEDICATION This doctoral dissertation is dedicated to my dear family – Mom, Dad, Chad, Kim, Kelly, Coco, and Mocha. Without their encouragement, support, life lessons, and love I would have never had the opportunity to pursue this degree. This accomplishment is as much their achievement as it is mine. ii ACKNOWLEDGEMENTS First, to James and Sheryl Alvarez Mourey, the two people in this world responsible for me and for everything you are about to read. Without their hard work, sacrifice, and passion to provide their children with the opportunities they were never provided, I would not be writing this now. If I turn out to be half as amazing as they are, I will consider my life a success. To Chad, Kim, and Kelly, my dear siblings, without whom I would be a far less interesting person, a far less intelligent person, and whose support has helped keep me sane. And to Coco and Mocha, thanks for keeping me company during the long nights of reading, writing, and reading reviewer comments. You are a testament to why dogs are better than most people. To Dr. Ryan S.
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