Illinois Wesleyan University Digital Commons @ IWU

BA/BFA Senior Honors Book Gallery

2010

Matthew Tannenbaum Design Portfolio

Matthew L. Tannenbaum, '10 Illinois Wesleyan University

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Part of the Art and Design Commons, and the Art Practice Commons

Recommended Citation Tannenbaum, '10, Matthew L., "Matthew Tannenbaum Design Portfolio" (2010). BA/BFA Senior Honors Book Gallery. 10. https://digitalcommons.iwu.edu/arthonors_book_gallery/10

This Book is protected by copyright and/or related rights. It has been brought to you by Digital Commons @ IWU with permission from the rights-holder(s). You are free to use this material in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/ or on the work itself. This material has been accepted for inclusion by School of Art faculty at Illinois Wesleyan University. For more information, please contact [email protected]. ©Copyright is owned by the author of this document. MATTHEW TANNENBAUM [email protected] | 708.268.0639

design portfolio

708.268.0639 | [email protected] 4715 Commonwealth Avenue | Western Springs, IL | 60558 MATTHEW TANNENBAUM [email protected] | 708.268.0639

EDUCATION

Illinois Wesleyan University | Bloomington, IL | May 2010 Bachelor of Arts, Music | Studio Art minor

University of Sydney | Sydney, Australia | February - June 2009

RELEVANT EXPERIENCE

Graphic Designer | IWU School of Music | Bloomington, IL | August 2007 - Present • Conceptualized and designed IWU Collegiate Choir logo, apparel, concert programs and posters • Designed posters and programs for IWU School of Music faculty recitals • Designed programs for the IWU School of Music Student Recital Series

Graphic Designer | IL-ACDA | Bloomington, IL | August 2007 - March 2009 • Designed The Conductor’s Podium, tri-ennial publication of Chapter of the American Choral Director’s Association

Freelance Designer | Lifestyle Interiors | Western Springs, IL | June 2008 • Designed party invitations and packaging for the 2008 Memorial Day party

WORK EXPERIENCE

Account Manager/Visual Merchandiser | Trimex/David Jones | Sydney, Australia | February - June 2009 • Managed the Trimex fragrance portfolio inside David Jones • Enhanced and finalized fragrance displays • Responsible for monetary management and retail sales and client relations • Clients included Thierry Mugler, Bond No. 9, Prada, Versace, Hermes, Salvatore Ferregamo, Acqua di Parma, Nina Ricci, Azzaro, DSquared, Annick Goutal, John Varvatos, Moschino, Matthew Williamson, Roberto Cavalli and Chopard

Assistant to Director of Choral Activities | IWU School of Music | Bloomington, IL | August 2007 - Present • Managed the Collegiate Choir domestic and international tours • Designed posters, programs and promotional materials for IWU School of Music • Liason for prospective University students • General office duties

Sales Associate | TJX | Countryside, IL | May - August 2008 • Enhanced and finalized furniture displays • Retail sales and customer service

Assistant to Owner | Lifestyle Interiors | Western Springs, IL | October 2003 - Present • Responsible for organizing and maintaining warehouse and sample room • General office duties

SKILLS

• InDesign • Dreamweaver • Drawing • Illustrator • Printmaking • Microsoft Word • Photoshop • Photography • Powerpoint

AWARDS & ACTIVITIES

• Talent-based Music Scholarship, Illinois Wesleyan University, 2006-2010 • Delta Omicron Award for Oustanding Musicianship, 2009 • Delta Omicron, Professional Music Fraternity • Colleigate Choir • University Choir • American Marketing Association • IWU School of Music Publicity Committee

Resume MATTHEW TANNENBAUM [email protected] | 708.268.0639

BLACK BUSINESS ALLIANCE

History. Pride. Vision.

From left to right:

Logo design for the Black Business Alliance of Bloomington, Illinois

Logo design for the West Bloomington Revitalization Plan of Bloomington, Illinois

Logo design for the Diamond Mountain Vineyards MATTHEW TANNENBAUM [email protected] | 708.268.0639

FRUTERIA FRUTERIA

FRUTERIA

917 forest square | quechee, vermont | 802.295.1970 FRUTERIA

From left to right:

Logo design for the all-fruit restaurant concept, Fruteria

Fruteria business card

Fruteria kitchen uniform MATTHEW TANNENBAUM [email protected] | 708.268.0639

Promotional poster Diamond Mountain Vineyards

Size: 6’ x 4’ MATTHEW TANNENBAUM [email protected] | 708.268.0639

MY WIFE AND I recently spent a weekend by the highest standards of living in , Haiti one of Mississippi River, taking in the Mark Twain sites in the lowest. Both countries need music, and in both In this issue: Hannibal and exploring some of the area towns. Driv- countries I have had the joy of seeing young people ing into Quincy we were intrigued by a high, ornate reach the top of the rickety stairs and ring the bells ReTreat 2009 Information, p. 2 steeple on the far side of town, drove towards it, and mightily. “Swimming Upstream Part II,” p. 4 discovered the beautiful, 130-year old Salem Evangeli- “We Are ALL Experts,” p. 9 cal United Church of Christ. We looked for an open We may work in a low-income district, a high-income “Exhausted? Plant Some Seeds,” p. 11 door, found one, and peeked into the sanctuary. church, or a mixture of privilege and limited opportu- The Back Page, p. 13 nity. Our task is essentially the same: to open up souls We saw a man vacuuming the carpet and were hesitant and hearts to a world of beauty and discovery, some- to go in. But when he saw us he stopped and greeted where beyond the reach of popular culture and routine us with a big smile as if we were long-lost friends. He existence. May we all be like the Quincy custodian, urged us to look around, apologized that the organist issuing irresistible invitations to enter the magical was practicing, and went to unlock the bell tower for world of music. us, from where he insisted we would find an unparal- leled view of the town. He was obviously proud of this church. John Jost Bradley University We climbed the rickety steps, staircase after staircase, President, IL-ACDA Illinois ACDA Executive Board to the top of the tower where there were hidden three huge bells whose ropes were labeled Peter, James, and President Bertha. He had invited us to ring the bells, and after John Jost we were assured that the town would not think there Bradley University was a fire or a tornado approaching, we tugged on the [email protected] ropes with glee. Past President Eric Johnson is was the day before Easter Sunday, and ringing Northern Illinois University those bells and hearing the majestic organ in that emp- [email protected] ty church was our celebration. I would have expected the custodian to tell us it was the day before Easter, President-Elect the church had just been cleaned, and, I am sorry, but Brett Goad if you want to see this church, come back tomorrow. Hinsdale South HS But no, he wanted us to share fully in the feast. He was [email protected] a poor security guard, but a gracious and glorious St. Peter of the Pearly Gates. Treasurer Tim Fredstrom is Quincy custodian is my new role model, both Illinois State University spiritually and professionally. I want to invite my sing- [email protected] ers into a world of joy and give them the pleasure of Secretary making memorable sounds. Even with my auditioned Bob Boyd choirs, my job is not to keep people out but to encour- age them to acquire the skills to get in. Every piece of [email protected] music we sing is a new adventure. Climbing the stairs to our goals can be treacherous and a bit scary, but the Podium Editor sound of those bells at the end is worth the struggle. Scott Ferguson Illinois Wesleyan University As I write this I have just returned from ten weeks of [email protected] teaching music at two folk schools in Denmark as part of a semester sabbatical, and I will soon be off to Haiti Podium Advertising Editor The Conductor’s Podium in July where I have taught at a music camp for Haitian Chris Cayari youth for the past 35 years. Denmark has one of the [email protected] Triennial publication of the Illinois Chapter of the American Choral Directors Assocation MATTHEW TANNENBAUM [email protected] | 708.268.0639

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THE MOST ELEGANT PROPOSED

IT SEEMS, THAT ARCHITECTURE IN SPROUTS EVERY POSSIBLE SHAPE AND FORM KNOWN TO MAN – PLUS REACHES TO THE LOFTY HEIGHTS IN NEW AND PROPOSED HIGH-RISES, BUT THIS ONE IS PROBABLY THE STRANGEST OF THEM ALL.

THE ing as natural temperature regula- WAVE tors. e silk-screened glass skin TOWER will assist with controlling the heat from the sun. e tower will contain A-Cero (Joaquin Torres Architects) a water purification plant. It will firm in Madrid, Spain, has designed desalinate and purify the surround- and proposed a high-rise tower for ing sea water and then be filtered and the . e proj- allocated for drinking water, land- ect has been already mentioned in scape maintenance and sewage. e specialized press, but we think the building is also said to boast “state of design is particular and sexy enough the art sustainable technologies” to to captivate anyone who is slightly minimize energy consumption and interested in architecture. e first maximize water efficiency. for the Dubai Waterfront, FULL MOON HOTEL, BAKU EUROSCRAPER, PARIS , DUBAI HALF MOON HOTEL, BAKU the latest and biggest of the urban “It stands like a stylized stem with THE WAVE TOWER, DUBAI developments on the UAE coast, has a light torsion, creating the elegant been named e Wave Tower. movement that characterizes the Ehentes iliquamque cons ca auderit- Ehentes iliquamque cons ca auderit- Ehentes iliquamque cons ca auderit- Ehentes iliquamque cons ca auderit- form of the shape of the building. Ehentes iliquamque cons ca auderit- Dena, nocrit, nori prarbitus is, nonstis, Dena, nocrit, nori prarbitus is, nonstis, Dena, nocrit, nori prarbitus is, nonstis, Dena, nocrit, nori prarbitus is, nonstis, Dena, nocrit, nori prarbitus is, nonstis, novervi termis cont opterces, no. novervi termis cont opterces, no. novervi termis cont opterces, no. novervi termis cont opterces, no. Designed for the waterfront in e base has the form of a pointed novervi termis cont opterces, no. Busum lariUs, none criu se consu Busum lariUs, none criu se consu Busum lariUs, none criu se consu Busum lariUs, none criu se consu , this “Wave arch with smooth bends, imitating Busum lariUs, none criu se consu Tower” will be located right on the the waves in the Gulf Sea. e struc- water. A large undulating plane cre- ture is solved with “V” form unions ates a bridge to the base of the tower, between the different parts in the then folds upwards to create one of plan view, its center space is occupied the twisting silk-screened glass sides central core by the installations and of the structure. e “seascraper” elevators. Interior sky gardens are is designed to be a green building. present in all the common zones, Interior gardens or “sky gardens” distributed on different floors, im- will be located in common zones, proving the air quality and working improving the air quality and work- as natural temperature regulators.”

FORTY-NINE FIFTY

2-page magazine spread The Most Elegant Proposed MATTHEW TANNENBAUM [email protected] | 708.268.0639

BRU

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STAY UP LATE. STRANGE THINGSASK STUPID HAPPEN QUESTIONS. WHEN YOU’VE GROWTH GONE ISTOO FUELED BY DESIREYOU AND HAVE INNOCENCE. TO BE WILLING ASSESSBE TO CAREFUL GROW.THE ANSWER, GROWTH TO TAKE IS RISKS. DIFFERENTTHE TIME WRONG IS FROM GENETIC. ANSWER SOMETHING TODAY ISBRUCE THE THATIS RIGHT MAU THE HAPPENS BRUCECHILD ANSWER OF MAU TO YESTERDAYIN BRUCE YOU.SEARCH YOU MAU OF ANDPRODUCE BRUCEA THEDIFFERENT PARENT MAU IT. YOU BRUCE OFLIVE TO MAU IT. THE BRUCE PRE MAU BRUCE MA BE CAREFUL TO TAKE RISKS. TIME IS GENETIC. TODAY IS THE CHILD OF YESTERDAY ANDASK THE DIFFERENT QUESTIONS. BEGIN ANYWHERE. JOHNMORROW. CAGE THETELLS WORK US THAT YOU PRODUCENOT KNOWING TODAY WHERE WILL TOCREATE BEGIN YOUR IS A COMMON FUTURE. ALLOW EVENTS TO CHANGE YOU. PARENT OF TOMORROW. THELONG, WORK WORKED YOU PRODUCE TOO HARD, TODAY NOTAND WILL YOU’RETHE CREATE QUESTION. SEPARATED YOUR IMAGINE FUTURE. FROMFORM LEARNING THE OF REST PARALYSIS. THROUGHOUT HIS REQUISITESADVICE: YOUR- LIFEBEGIN FOR AT ANYWHERE. THEGROWTH: RATE OFTHE SLOW AN OPENNESS INFANTDOWN. DESYNCHRONIZE TO EXPERIENCEQUESTION. FROM EVENTS COLLECT STANDARD AND WRONG BRUCETHE TIME WILLINGNESS MAUANSWERS FRAMES BRUCE AND ASTO MAU PARTSURBE CHANGEBRUCE OF THE MAU PROCESS. -

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FAR, BEEN UP TOO RUCE MAU BRUCE MAU BRUCE MAU BRUCE MAU OF THE WORLD. Artist poster BRUCE MAU IS RECOGNIZED FOR HIS MASTERY OF THE CRAFT OF GRAPHIC DESIGN AND FOR HIS EXPANSIVE, STRATEGIC SENSE OF DESIGN’S ROLE IN SHAPING CIVILIZATIONS. HE STUDIED AT THE ONTAR- IO COLLEGE OF ART & DESIGN IN TORONTO, BUT LEFT PRIOR TO GRADUATION IN ORDER TO JOIN THE FIFTY FINGERS DESIGN GROUP IN 1980. HE STAYED THERE FOR TWO YEARS, BEFORE CROSSING THE U OCEAN FOR A BRIEF SOJOURN AT PENTAGRAM IN THE UK. RETURNING TO TORONTO A YEAR LATER, HE BECAME PART OF THE FOUNDING TRIUMVIRATE OF PUBLIC GOOD DESIGN AND COMMUNICATIONS. AU BRUCE MAU BRUCE MAU BRUCE MAU BRUCE MAU Bruce Mau, graphic designer SOON AFTER, THE OPPORTUNITYDON’T ENTER TO AWARDS DESIGN COMPETITIONS. ZONE 1|2 PRESENTED JUST DON’T. IT’S ITSELF NOT GOOD AND FOR HE YOU.LEFT TO ESTABLISH HIS OWN STUDIO, BRUCE MAU DESIGN, INC. BRUCE REMAINED THE DESIGN DIRECTOR OF ZONE BOOKS UNTIL 2004, TO WHICH HE HAS ADDED DUTIES AS CO-EDITOR OF SWERVE EDITIONS, A ZONE IMPRINT. FROM 1991 TO 1993, HE ALSO SERVED AS CREATIVE DIRECTOR OF I.D. MAGAZINE. FROM 1996 TO 1999 BRUCE MAU WAS THE ASSOCIATE CULLINAN PROFESSOR AT SCHOOL OF ARCHITECTURE IN HOUSTON. HE HAS ALSO BEEN A THESIS ADVISOR AT THE ’S FACULTY OF ARCHITECTURE, LANDSCAPE & DESIGN; ARTIST IN RESIDENCE AT CALIFORNIA INSTITUTE OF THE ARTS; AND A VISITING SCHOLAR AT THE GETTY RESEARCH INSTITUTE IN LOS ANGELES. HE HAS LECTURED WIDELY ACROSS NORTH AMERICA AND EUROPE, AND CURRENTLY SERVES ON THE INTERNATIONAL ADVISORY COMMITTEE OF THE WEXNER CENTER IN COLUMBUS, OHIO. IN ADDITION, BRUCE IS AN HONORARY FELLOW OF THE COLLEGE OF ART AND DESIGN AND A MEMBER OF THE ROYAL CANADIAN ACADEMY OF ART. HE WAS AWARDED THE CHRYSLER AWARD FOR DESIGN INNOVA- Size: 17” x 45” TION IN 1998, AND THE TORONTO ARTS AWARD FOR ARCHITECTURE AND DESIGN IN 1999. IN 2001 HE RECEIVED AN HONORARY DOCTOR OFWE FOLDLETTERS THEIR WORLD FROM ONTO THE OUR EMILY OWN. NEITHER CARR PARTY INSTITUTE WILL EVER OF ART + DESIGN. - THINK WITH YOUR MIND. FORGET TECHNOLOGY. CREATIVITY IS NOT DEVICE-DEPENDENT. D BY THEM. CAPTURE ACCIDENTS

DON’T CLEAN YOUR DESK. YOU MIGHT FIND SOMETHING IN THE MORNING THAT YOU CAN’T SEE TO NIGHT.

-

STAND ON SOMEONE’S SHOULDERS. YOU CAN TRAVEL FARTHER CARRIED ON THE ACCOMPLISHMENTS OF THOSE WHO T BRINGS WITH HIM OR HER A WORLD MORE STRANGE AND COMPLEX THAN ANY BEFORE YOU -

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READ ONLY LEFT-HAND PAGES. MARSHALL MCLUHAN DID THIS. BY DECREASING THE AMOUNT OF INFORMATION, WE LEAVE ROOM FOR WHAT HE CALLED OUR “NOO DLE.”

LISTEN CAREFULLY. EVERY COLLABORATOR WHO ENTERS OUR ORBI MATTHEW TANNENBAUM [email protected] | 708.268.0639

IMROMANTICAND AS A CHILD I ALWAYS FARED WITHAKALEIDOSCOPE PALEASAMIMEBUT AROMATICTHANKYOU POORLYONTHECOLOR OF CONTRADICTIONS I AM MUCHMORETALKATIVE CALVINKLEINLOOKING BLINDNESSTESTSWEHAD NOT EASY TO CATEGORIZE SASSIERTHANILOOK FORSOMEONEWITHWHOM TOTAKEEVERYYEAR THESHEDDNOISE IAMLOOKINGFOR TOSHARETHEDAYSGOOD A N D E V E R Y Y E A R T H E CANCELINGHEADPHONES SOMEONEWHOISURBANE BADBUSYLAZYWINTRY SCHOOLNURSEHADTO ANDBOARDSOFCANADA ANDSMARTASAWHIP COLDANDBEASTLYHOT GENTLY BREAK THE NEWS MAKEFORANICE AREADERANDATALKER SOMEONEOPENMINDED T O M E T H A T I W O U L D N E V E R AFTERNOON YOUMUSTAPPRECIATE WITHASOCIALCONSCIENCE HAVEACAREERSPOTTING ITWOULDBESUPERCOOL GOODFOODANDWINE WHOFINDSME NUMBERSHIDDENIN IFYOUWEREABIGBALLOF ORMYSKILLSWILLBE BREATHTAKINGLY LIKECOLORED CONTRADICTIONS WASTEDONYOU GORGEOUSORBEST2OF3 CLUSTERSOFCIRCLES LIKEMYSELF

BoyseeksGirl Hilarity Ensued BoySale for Minx withMoxie

Cupcake Posters

Inspired by personal advertisements from The Chicago Reader MATTHEW TANNENBAUM [email protected] | 708.268.0639

GREETINGSGENTLEMEN LOOKINGT0JUSTHANGOUT IAMNEAT A QUIRKY BEAUTY SEEKING IAMANACTIVE NOTHINGSERIOUS NOTAPLACEFOR MEN WHO KNOW HOW TO INTELLIGENTFUNWOMAN GOODMEANINFUL EVERYTHINGAND HANDLEAWOMAN IAMATEACHERMOTHER DISCUSSIONSONLIFE EVERYTHINGINITSPLACE PHYSICALLY- MAMBODANCERLOYAL SOCIETYORJUSTBEING NEATBUTNEATONEAT EMOTIONALLY FRIENDTRAVELER NOTJUSTHEREBUT KEENSOMEMIGHTEVEN INTELLECTUALLY SPEAKEROFOTHER PLACESYONDERTHAT SAYAWESOME IHAVEAPREFERENCE LANGUAGES YOUORIHAVEVISITED IFITRIEDTODESCRIBE FORLETTINGMYHAIR NONCONFORMIST LOOKINGFOREASYGOING THEPERSONIDLIKETO DOWNANDINDIVIDUALS BRIDGEBETWEEN CAREFREEDOWNTOEARTH MEETTHISWOULDBEA WHOCHALLENGEME CULTURESHOPELESS LADYPREFERABLY LONGSTRANGE CANYOUTOSSA ROMANTICANDLOVER MYAGERANGE PARAGRAPH WICKEDLYGOOD FRISBEESURPRISEME

WeJazzJune MidnightRides Under theLimit Gir withVelocity

Cupcake Posters

Inspired by personal advertisements from The Chicago Reader MATTHEW TANNENBAUM [email protected] | 708.268.0639

l’Alpha et l’Omegà

30” x 17”

Digital Print MATTHEW TANNENBAUM [email protected] | 708.268.0639

The Fall

22” x 30”

Monoprint MATTHEW TANNENBAUM [email protected] | 708.268.0639

Petrushka

22” x 30”

Monoprint