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October 2008 MEET, EAT& SLEEP Why some conference menus are turkeys + How the Sage Gateshead won plaudits and business + Case studies: MSC Cruises, IPE International, Ungerboeck Systems International + EIBTM preview Distinctive locations. Rich rewards. BOOK+EARN BONUS JANUARY – JUNE 2009 Earn 2,500 bonus Starpoints for every event until 30 June, 2009. Now you can earn 2,500 bonus Starpoints® for every 25 room nights you book by 31 December, 2008, at Starwood properties throughout Europe, Africa and the Middle East for events from 1 January until 30 June, 2009. In addition to your bonus Starpoints, you’ll earn one Starpoint for every three US dollars spent on eligible meeting revenue. Visit the Special Offers section and terms & conditions on starwoodmeetings.com or ring +353 21 4539100 for more information. Sheraton Park Tower, London | UK Not a Starwood Preferred Planner? Sign up today and start accumulating thousands of Starpoints for each event that you book, redeemable for Free Night Awards without blackout dates and a host of other redemption options. STARWOOD Preferred Planner SPG, Starpoints, Preferred Guest, Sheraton, Four Points, W, Aloft, The Luxury Collection, Le Méridien, Element, Westin, St. Regis and their respective logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affi liates. © 2008 Starwood Hotels & Resorts Worldwide, Inc. All rights reserved. SHWSPP.08039 EAME 8/08 contents MANAGING EDITOR: MARTIN LEWIS 31 PUBLISHER: STEPHEN LEWIS EDITOR: JOHN KEENAN DEPUTY Meet, eat EDITOR: KATHERINE SIMMONS
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