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Who Is Malvina Hofman? By: Vladimir Čeh

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Who Is Malvina Hofman? By: Vladimir Čeh Vladimir Čeh (1946) Владимир Чех (1946) Институт за историју оглашавања је основан 2012. године ради The lnstitute of Advertising History was founded in 2012 to research истраживања и афирмације историје и развоја оглашавања и and raise awareness of the history and development of advertising интегрисаних маркетинг комуникација, њиховог утицаја на културу and integrated marketing communications, of their impact оn the way живљења и њихове промоције. of life and of their promotion. Philologist. After 25 years at Radio Belgrade, Реализацијом пројеката и програма који обухватају проучавање Ву implementing projects and programmes that include the study Филолог. После 25 година рада у Радио he was partner, owner and/or creative director историјских процеса, догађаја, личности и појава, Институт of historical processes, events, personalities and concepts, the Београду био партнер, власник и/или in several advertising agencies. Long-term прикупља, чува, стручно обрађује и приказује јавности lnstitute collects, preserves, expertly treats and presents to the креативни директор у неколико огласних president of the Belgrade branch of the IAA комуникацијске алате и историјску грађу од значаја за развијања public communication tools and historical material important for агенција. Дугогодишњи председник (International Advertising Association), member свести о улози и месту интегрисаних маркетинг комуникација у developing awareness of the role and place of integrated marketing Београдског огранка IAA (International of the IAA world board, president of the Serbian култури живљења. communications in society and culture. Advertising Association), члан светског борда Propaganda Association (UEPS), president of IAA, председник Удружења пропагандиста the UEPS Court of honour. Остваривањем својих циљева Институт реализује, афирмише ln pursuit of its goals, the lnstitute realizes and promotes cooperation Србије (УЕПС), председник Суда части и промовише сарадњу са музејима, архивима, библиотекама, with museums, archives, libraries, professional associations, WHO IS УЕПС-а. One of the three founders and fi rst directors стручним удружењима, универзитетима, школама и другим universities, schools and other organizations in the country and of the Portorož Propaganda Festival (now the организацијама у земљи и иностранству. abroad. MALVINA Један од тројице оснивача и првих Golden Drum), creator of the fi rst formatted директора Порторошког пропагандног music 'Radio 101', creator of Roadstar car radio, Изложбе Exhibitions HOFMAN? фестивала (данас Golden Drum), креатор member of working groups of the Media Centre првог форматираног музичког „Радија and the Ministry of Trade for drafting the fi rst 1. ,,Од ловљеног до ловца – Тито на плакату”, у сарадњи са 1. “From Hunted to Hunter – Tito оn the Poster”, in cooperation with 101”, творац радија за радио у колима Advertising Act, holder of the 'Well Done!' award Музејом Југославије, у оквиру Vikend Media фестивала у Ровињу the Museum of Yugoslavia as part of the Media Weekend festival in Roadstar, члан радних група Медија центра for exceptional and lasting contribution to the (септембар 2012) Rovinj (September 2012) и Министарства трговине за израду првог development of economic propaganda on JRT Закона о оглашавању, власник признања (Yugoslav Radio and Television) and the UEPS Свака ти част за изузетан и трајан Lifetime Achievement Award. 2. У оквиру обележавања 100 година од почетка Великог рата 2. As part of the commemoration of the outbreak of the Great War допринос развоју економске пропаганде приређени су три изложбе у Музеју примењене уметности у three exhibitions were organised at the Museum of Applied Art in на програмима ЈРТ (Југословенске радио Београду (под покровитељством Министарства за културу и Belgrade (sponsored bу the Ministry of Culture and lnformation): телевизије) и Награде за животно дело Winner of many awards as an author, team информисање): member or creative director - from the annual УЕПС. awards of Radio Belgrade, the Association of 2.1. “War and the Poster: 1914—1918” Economic Propagandists of Yugoslavia (SEPJ), 2.1. ,,Рат и плакат: 1914—1918” (November 2014—February 2015) Добитник многих награда као аутор, члан the Belgrade Chamber of Commerce, to the (новембар 2014—фебруар 2015) тима или креативни директор – од годишњих awards of the Hollywood, New York, Portorož 2.2. “Woman, war and the Poster: 1914—1918” награда Радио Београда, Савеза удружења and Belgrade festivals. Author of professional 2.2. ,,Жена, рат и плакат: 1914—1918” (February—March 2016) економских пропагандиста Југославије papers at congresses in Yugoslavia and abroad, (фебруар—март 2016) (СЕПЈ), Привредне коморе Београда, from 'Sex on the Radio' to 'What are the trends 2.3. “Serbia, War and the Poster: 1914—1918” до награда Холивудског, Њујоршког, in branding?'. He has given lectures on media 2.3. ,,Србија, рат и плакат: 1914—1918” (May—June 2017) Порторошког и Београдског фестивала. communication and promotion at faculties in (мај—јуни 2017) Аутор стручних радова на скуповима у Belgrade, Novi Sad and Subotica, the Faculty Југославији и ван ње, од „Секса на радију” of Dramatic Arts in Belgrade, the School of 3. “Who was Malvina Ho mann?”, American section of the exhibition до „Какви су трендови када су у питању Journalism in Novi Sad and other schools at 3. ,,Ко је Малвина Хофман?”, гостовање америчко гдела изложбе Serbia, “War and the Poster”, visiting 7 towns in Serbia: Novi Sad, брендови”. Држао је предавања о медијској home and abroad. ,,Србија, рат и плакат” у 7 градова у Србији: Нови Сад, Суботица, Subotica, Sombor, Kragujevac, Nis, Vranje and Vrsac (March— комуникацији и промоцији на факултетима у Сомбор , Крагујевац, Ниш. Врање и Вршац (март—новембар November 2018) Београду, Новом Саду и Суботици, Факултету 2018) Founder of the Institute for the History of драмских уметности у Београду, Новинарској Advertising, author of the trilogy of exhibitions 4. “Together we аrе stronger” at the Serbian Parliament, школи у Новом Саду и другим школама у 'War and the Poster', 'Woman, War and the 4. ,,Заједно само јачи” у Скупштини Србије поводом сто година commemorating the centenary of the day the Serbian fl ag fl ew over земљи и иностранству. Poster' and 'Serbia, War and the Poster', од дана када се српска застава вијорила на Белој кући Uули— the White House (July—August 2018) the exhibitions 'Who is Malvina Ho man? ', август 2018) Оснивач „Института за историју 'Together We Win' and 'War and Humour', and a 5. “War and Humour: 1914—1918” at the Serbian National Library оглашавања”, аутор трилогије изложби „Рат book about war and the poster, about war and 5. ,,Рат и хумор: 1914—1918” у Народној библиотеци Србије (November—December 2018) и плакат”, „Жена, рат и плакат и „Србија, рат humour and about Malvina Ho man. For now. (новембар—децембар 2018) и плакат”, изложби „Ко је Малвина Хофман?”, 6. “War and Humour: 1914—1918” at the museums of Novi Sad, „Заједно ћемо победити“ и „Рат и хумор“, и 6. „Рат и хумор: 1914—1918” у музејима у Новом Саду, Кикинди и Kikinda and Zrenjanin (1919 tour interrupted by the pandemic) књига о рату и плакату, о рату и хумору и о Зрењанину. (1919. Турнеја прекинута због пандемије) Малвини Хофман. За сад. Vladimir Čeh (1946) Владимир Чех (1946) Институт за историју оглашавања је основан 2012. године ради The lnstitute of Advertising History was founded in 2012 to research истраживања и афирмације историје и развоја оглашавања и and raise awareness of the history and development of advertising интегрисаних маркетинг комуникација, њиховог утицаја на културу and integrated marketing communications, of their impact оn the way живљења и њихове промоције. of life and of their promotion. Philologist. After 25 years at Radio Belgrade, Реализацијом пројеката и програма који обухватају проучавање Ву implementing projects and programmes that include the study Филолог. После 25 година рада у Радио he was partner, owner and/or creative director историјских процеса, догађаја, личности и појава, Институт of historical processes, events, personalities and concepts, the Београду био партнер, власник и/или in several advertising agencies. Long-term прикупља, чува, стручно обрађује и приказује јавности lnstitute collects, preserves, expertly treats and presents to the креативни директор у неколико огласних president of the Belgrade branch of the IAA комуникацијске алате и историјску грађу од значаја за развијања public communication tools and historical material important for агенција. Дугогодишњи председник (International Advertising Association), member свести о улози и месту интегрисаних маркетинг комуникација у developing awareness of the role and place of integrated marketing Београдског огранка IAA (International of the IAA world board, president of the Serbian култури живљења. communications in society and culture. Advertising Association), члан светског борда Propaganda Association (UEPS), president of IAA, председник Удружења пропагандиста the UEPS Court of honour. Остваривањем својих циљева Институт реализује, афирмише ln pursuit of its goals, the lnstitute realizes and promotes cooperation Србије (УЕПС), председник Суда части и промовише сарадњу са музејима, архивима, библиотекама, with museums, archives, libraries, professional associations, WHO IS УЕПС-а. One of the three founders and fi rst directors стручним удружењима, универзитетима, школама и другим universities, schools and other organizations in the country and of the Portorož Propaganda Festival (now the организацијама у земљи и иностранству.
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