Geneva Motor Show 2019 Insight

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Geneva Motor Show 2019

Insight report

07 - 17th March 2019

London Seoul Porto Alegre Unit 9 Blue Lion Place No. 1103, Lions Building Av. Maurício Cardoso,1300, 237 Long Lane 50-6 Chungmuro 2-Ga 4º Andar Novo Hamburgo, RS London, SE1 4PU Seoul 100-861 93510-250, United Kingdom South Korea Brasil +44 (0)20 7357 0966 +82 (0)2 2266 0111 +55 51 9991 9910 Geneva Motor Show

The Geneva Motor Show is a platform for the world’s motor This focus this year was on the electrification of the big industry to show off its latest and greatest Hypercars, OEM’s model ranges, whilst having some fun at the same Supercars, concept cars and mainstream automobiles to time with dazzling concept cars. the public.

The cars on show range from the absurd, to the innovative, to the just plain crazy. Undoubtedly, the show is a great opportunity to get an overview of the world’s automotive market and what the industry is focussing on.

Geneva Motor Show 2019 Trend report ©Tangerine Ltd. page 2 Contents

Insight Insight Insight 01 02 03 Electrifying Platforms Future Vision Colour of Life

Insight Insight 04 05 Details Hyper Normal

Geneva Motor Show 2019 Trend report ©Tangerine Ltd. page 3 Insight 01

Electrifying Platforms All of the large OEMs showed EV variants for their mainstream models. Mercedes launched their EQC SUV, VW continue to push their GTE hybrids, and BMW premiered the 330e with Xtra-boost.

In our view, the OEMs are following the expected route of evolution rather than revolution, by adapting their existing vehicle platforms to accommodate EV drivetrains.

While this is a sensible route, it does not capitalise on the packaging benefits that EV can provide, which may mean that the benefits are not obvious enough to consumers to help them decide to make the switch.

^ Babette Wizorek - Additive Addicted

Geneva Motor Show 2019 Trend report ©Tangerine Ltd. page 4 Insight 01 Electrifying Platforms

Boosted Performance

Porsche utilise hybrid drivetrains to further enhance the performance of their Panamera Turbo model.

^ Porsche - Panamera Turbo S

Driven Form E-Mobility

Audi were showing off the e-tron, which is their BMW Group, Ford Motor Company, Volkswagen vision for the new A5 replacement. The form is Group and Daimler has founded the joint venture influenced by the EV powertrain rather than the IONITY. The companys’ objective is to lay down the traditional rear-drive stance. tracks to provide the most powerful fast-charging network in Europe. ^ Audi - e-tron In addition, many manufacturers were displaying their own charging stations.

< Daimler group

Geneva Motor Show 2019 Trend report ©Tangerine Ltd. page 5 Insight 01 Electrifying Platforms

Cash Cow Upgrade In addition to the cool looking e-tron, Audi were showing the Q4 e-tron. While SUV’s are ever popular they often have poor interior space with gratuitous styling.

^ Porsche - Panemera Turbo S

Concept to Reality

New Future Honda have developed the retro chic E-Concept into the E-Prototype, and from the look of the car it has not been a happy transition. Polestar are a new presence in the motor industry from parent brand Volvo . They were showing off the purely EV Polestar 2. Gone are the well-balanced proportions with great wheel arches. The new execution has a slightly ungainly proportion with caster wheels. This is a successful design which balances understated lines with characterful details such as

< Honda E-Prototype. < Honda’s original concept the “Thor” headlights.

^ > Polestar 2

Geneva Motor Show 2019 Trend report ©Tangerine Ltd. page 6 Insight 02

Future Vision Alongside the electrification of existing platforms, many manufacturers were displaying their vision for the future of mobility.

The future of mobility will bring massive disruption for the market as we know it. OEMs are desperately trying to find an ownable element for their future vehicles.

^ Floris Wubben - Pressed Tables

Geneva Motor Show 2019 Trend report ©Tangerine Ltd. page 7 Insight Nissan IMQ 02 Future Vision Nissan’s IMQ is a preview for the next generation of crossovers and is rumoured to be the replacement for the Qashqai.

< Nissan IMQ

40 year old Panda

To celebrate the 40th year of the Fiat Panda, Fiat’s Tech Tata concept car re-imagined what a practical, utilitarian but fun, car could be in EV form. Tata want to elevate the perception of the brand and their Micro-SUV concept starts that journey. Freedom is the core principle with customers able to < Tata H2X choose between different dashboards, displays and seat configurations to suit their taste.

^ Fiat - Panda 40th anniversary concept

Geneva Motor Show 2019 Trend report ©Tangerine Ltd. page 8 Insight 02 Future Vision

Accessible Awesome

The coolest concept in show has to go to Citroen’s mini-marvel, the AMI ONE. It is designed to be a low-cost car which can be driven without a license due to its low top speed.

< Citroen AMI ONE

Luxury Space

Renault’s autonomous future is all about premium E-Legend travel, with a private lounge space in which to luxuriate whilst you get whisked to your destination Peugeot displayed their E-Legend concept which is a autonomously. glorious re-interpretation of the Peugeot 504. < Renault - EZ Ultimo This is an autonomous vehicle with a steering wheel and dashboard that hideaway.

^ Peugeot E-Legend

Geneva Motor Show 2019 Trend report ©Tangerine Ltd. page 9 Insight 03

Colour of Life

Throughout the show it was clear that electrification was not the only green trend at the show.

From the lurid to the muted, green was the colour of choice by many manufacturers at the show.

^ Techart - Porsche 911 GT2 RS

Geneva Motor Show 2019 Trend report ©Tangerine Ltd. page 10 Insight 03 Colour of Life

Green is the new black

From deep emeralds and grass greens to vibrant lime greens. Green was the popular hue evident across the show.

VWs were shown in a matt finish lime green, Techarts featured a flat green, whereas many chose the more traditional deep metallic greens.

^ Clockwise left to right: Audi, Bentley, Vredestein Tesla, Alpina, Morgan, Techart, VW, Brabus and Morgan

Geneva Motor Show 2019 Trend report ©Tangerine Ltd. page 11 Insight 04

Details

The motor industry has always tried to disguise the practicalities of motoring; and none more so than the “rub strips”.

Instead of trying to hide the contact surfaces, designers have been making a feature of the bumpers by giving them complex ribbing and form. A nice design feature.

^ Fiat Panda Concept

Everyday Panda

The 40th anniversary Panda uses fine horizontal Citroen AMI ONE ribs on the front and the rear of the car would help prevent unsightly marks from low speed nudges. Similar in execution to the Fiat Panda but much less

< Fiat Panda Concept useful, as the ribbed areas are recessed and would not touch unless the other panels had deflected and moved a great deal.

Nissan IMQ ^ Citroen AMI ONE

In a similar approach, Nissan used ribbing to add another level of detailing to the IMQ concept. The concentric ribbing around the wheels looks great, but combined with all of the other features, it felt overcooked.

< Nissan IMQ

Light Detailing

BMW are elevating the interior lighting on their new X7

Hyper Normal

Forcing ludicrous numbers, out of ever more efficient engines and at stratospheric prices, has become the norm.

Hypercars used to sit as the halo for only the very few, upmarket car manufacturers. Originally started by the trinity of Ferrari, Mclaren and Porsche, now the number is ever increasing and the exclusivity of the club is being lost.

^ Enis Akiev - Plastic Stone Tiles

Mid-Engine Future

Aston Martin presented its new Vanquish and Valhalla. The Valhalla is conceived as the halo car, but to our eyes it is the new Vanquish that is simply stunning.

^ Aston Martin - Vanquish / Valhalla Bugatti Trio Koenisegg

Pride of place goes to Bugatti’s La The first 300mph car? Apparently so, if Koenisegg Voiture Noire, the £14.4m hypercar. are to be believed, with the introduction of their Stunning, but the silver tape on the new hyper-fast but not-so-pretty car. tyres didn’t match the price. The Chiron SS looked imposing and ^ Koenisegg - Jesko was an interesting conversion from the Gran Turismo computer game concept into reality.

< Bugatti

tangerine’s designer reporting from ADAM Report Editor Geneva Motor Show 2019: For more information contact:

Adam Loewy Laurie Bushe

Design Lead Marketing & Communications Manager

[email protected] [email protected] +44 (0)20 7357 0966 +44 (0)20 7357 0966