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Google Shopping Feed for Magento 2 User's Guide

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Google Shopping Feed for Magento 2 User's Guide 475 River Bend Rd, Ste 200C Naperville IL 60540 USA Phone: (855) 624 3686 Email: [email protected] Support: http://help.rocketweb.com Google Shopping Feed for Magento 2 User's Guide 1. Rocket Shopping Feeds for Magento 2 . 2 1.1 Getting Started . 2 1.2 Set up Google Shopping . 3 1.2.1 Shipping and Tax . 8 1.2.2 Run Adwords campaigns . 9 1.2.3 Enable automatic items update . 11 1.2.4 Set up Google Inventory . 12 1.2.5 Google Promotions . 13 RSF M2 User's Guide Support: http://help.rocketweb.com Rocket Shopping Feeds for Magento 2 This guide covers features of the Rocket Shopping Feeds for Magento 2 extension. If you're running magento 1.x, please follow the guide for that version . Search this documentation Getting Started Installation and upgrades Set up Google Shopping Shipping and Tax Run Adwords campaigns Enable automatic items update How to use this guide Set up Google Inventory Google Promotions If you're just starting out with this product, you should follow the steps at Getting Started; otherwise, if you are looking for details on a specific configuration, use the left side navigation on this page to Feeds management find the appropriate information. Adding a feed Generating the feed Optimizing feed output Solution lookup General Configuration Columns Map Use the "search this documentation" for keywords that are relevant Categories Map to your issue. Product Filters Custom Options Get Support Configurable Products If the solution you are looking for cannot be found here, Grouped Products please submit a request using our Service Desk. Bundle Products Shipping Run Schedule Uploads Testing and Troubleshooting Cloning a feed setup How-to articles Detaching feed generation from magento cron File lists Troubleshooting Google Shopping Feed Installation and upgrades Run Adwords campaigns Testing and Troubleshooting Set up Google Shopping Optimizing feed output Getting Started Getting your products submitted to marketplace is a two step process and could take several iterations to get it right. The amount of effort you need to put in, depends on the quality of your catalog data and the amount of errors you'll be getting when your feeds are been reviewed. 1. Install extension 2. Setup the feeds Follow the Installation & Set up feeds following the upgrades steps. guide corresponding to the marketplace of your choice: Google Shopping Google Inventory updates © 2018 Rocket Web Inc. RSF M2 User's Guide Support: http://help.rocketweb.com Feeds management Adding a feed Generating the feed Optimizing feed output Testing and Troubleshooting Cloning a feed setup Set up Google Shopping Prepare your Merchant Account Configure the feed Connect the feed to Google Google will review your products, this process takes around 24 hrs to be completed, and results will be displayed under the Diagnostics tab in your Merchant Center. Prepare your Merchant Account If you don't already have an account, set up one: https://support.googl e.com/merchants/answer/188493 Once store is claimed and validated, we recommend the following: 1. Settings > SFTP and FTP - create an FTP account within the Merchant Center, generate a password and keep it safe as we will need it later. (see Fig 2.1) 2. Settings > Account linking - create link to your Google Ads account. 3. Tax - set the tax rules similar to your magento tax zones. Fig 2.1 SFTP and FTP settings Configure the feed © 2018 Rocket Web Inc. RSF M2 User's Guide Support: http://help.rocketweb.com 1. Follow the steps on adding a feed section and use Google Shopping Feed under Feed Type. 2. Set the target Store View. If you have different store views for each target country, you may want to create a feed for each of those stores. When you change the store view, Feed Currency should be set on the default displayed currency for that store. (see Fig 2.2) Fig 2.2 Store view 3. Review Columns Map tab. Basic columns are preconfigured to match most catalogs. If the default value does not match your catalog, then you should change it to one that suits your catalog setup. If your store sells Apparels, you'll have to add in the apparel required columns: color, size, gender and age_group. Since apparels are mostly configurable products, use the Variant Attribute directive to map size and color columns onto configurable attributes. If your apparels are simple products with custom options instead of configurable products, you should use Custom Options in the mappings instead of Variant Attribute. Custom Options directive allow you to choose which options hold that particular column information. (see Fig 2.3) Fig 2.3 Columns Map US stores should not include tax in the product prices, so turn them off under the price and sale_price columns (see Fig 2.4) More options on how to set your feed columns, can be seen at Col umns Map page. Save Page ! Fig 2.4 Product prices 4. Categorize products under Categories Map tab. First choose the right Feed Localization, which corresponds to target country and language of your store. Use the autocomplete boxes for each of your categories to find a matching google taxonomy. For Taxonomy field you should always pick something from the autocomplete list, otherwise google will not validate them. Here you have a chance to exclude products from certain categories, by unchecking the box from the right side of the © 2018 Rocket Web Inc. 4. RSF M2 User's Guide Support: http://help.rocketweb.com category. (see Fig 2.5) Google will not accept products without a valid taxonomy, and if you have products that are not assigned to a category, you could use the Include products w/o category to exclude them. Save Page ! Fig 2.5 Categories Map 5. Select Shipping rates. Depending on the complexity of your store's shipping definition, you can provide the rates to google in multiple ways. This configuration allows you to map your shipping rates in basic shipping methods like: flat_rate, table_rates, free_shipping. (see Fig 2.6) More complex shipping methods like carrier rates or rates by individual product can be set by following the Shipping and Tax gu ide. After selecting the Shipping Methods, make sure you also select the target country under Countries select. Fig 2.6 Shipping rates 6. Set Run Schedule and Uploads Under Run Schedule tab, use the Add Schedule button and pick an hour when feed should regenerate daily. Batch mode should only be used for large catalogs and servers with low php memory. Under Uploads tab, use the Add Account button and fill in the FTP account details created in preparation of your Merchant Center. (s ee Fig 2.7) Save Page ! © 2018 Rocket Web Inc. 6. RSF M2 User's Guide Support: http://help.rocketweb.com Fig 2.7 Manage Uploads Connect the feed to Google 1. Connect the feed with Merchant Center Navigate to Products > Feeds under merchant center and add a new feed (+ button) under Primary feeds, then follow the steps to register it: Type = Products Country of sale - your store sale country. Should correspond to the Feed Localization and Feed Currency set earlier at step 2. from feed configuration in magento. Language - your store language. Destination = Shopping Fig 2.8 Connect feed - Basic Information Name = can be anything that would make it easy to identify it in merchnat center. Recommended is to match the one in magento to know which is connected to witch. (see FIg. 2.9) Input method = Upload Note: Instead of Upload you could go with Schedule fetch, and set the feed URL at next step, to the one generated in magento, but it's more convenient to use FTP uploads. Do this only if FTP uploads fail when generating the feed. Fig 2.9 Connect feed - Name and input method © 2018 Rocket Web Inc. 1. RSF M2 User's Guide Support: http://help.rocketweb.com File name = feed_<id>.txt (see Fig 2.10) Replace the <id> with the feed ID in magento, as it can be seen in the feed management screen. Fig 2.10 Connect feed - Setup 2. Generate the feed Click Run Now button in the feed feed management screen. This will schedule the feed generation in the cron queue, and feed will be processed with the next cron run, usually it starts within a minute, so you'll have to refresh the page to see if has started. When feed is completed it will also upload to your Merchant Center per Uploads definition. Feed will process daily as defined in the Run Schedule, so at this step if you need to, also adjust the Run Schedule. Check our guide on Generating the feed for more details. Fig 2.11 Generate Feed 3. Analyze results Once the feed has completed, go into the Merchant Center and select the feed you just registered. Check the number of item processed and see if there are any errors with processing. If there are errors, follow our Testing and © 2018 Rocket Web Inc. 3. RSF M2 User's Guide Support: http://help.rocketweb.com Troubleshooting section to help solve them. After all errors are cleared, register the feed live by redoing the step 1. only this time Mode = Live, and use the same feed_<id>.txt fi le as used for the test one. More on Google Shopping Shipping and Tax Run Adwords campaigns Enable automatic items update Set up Google Inventory Google Promotions Shipping and Tax Tax setup Both shipping and tax requirements depend on the feed's target country, please read Su Shipping setup bmitting tax & shipping google docs to understand what the requirements are for your feed.
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