Google Shopping Suite - Online Marketing Rockstars

Total Page:16

File Type:pdf, Size:1020Kb

Google Shopping Suite - Online Marketing Rockstars Google Shopping Suite - Online Marketing Rockstars - Patrick Chardon Product Specialist Google Shopping Christin Krooss Product Specialist Google Shopping / Omnichannel Hamburg, 2nd March 2017 Proprietary + Confidential I Agenda Why are we here? ❏ Google Shopping: How it works What do you need to know? Tipp ❏ 3 Key Levers in Campaign & Bid Management Product Feature ❏ Organization of your product inventory ❏ Enhancing your Google Shopping performance What should you take away from today’s masterclass? ❏ 3 Things to remember Proprietary + Confidential Confidential + Proprietary Proprietary + Confidential I Why are we here? Because Shopping ain’t no text ads (3rd Party Feed Agency) (Bidding platform) Client Product Catalogue Product data feed Google Merchant Center Shopping Campaigns Shopping ad Digital Marketing IT Team Team Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Why are we here? Because Shopping ain’t no text ads From a query sofa Shopping Ads Text Ads The right keyword The right ad copy Google Google The right product The right price The right stock level The right delivery Retailer The right margin Retailer The right bid The right ROI To bottom line profit Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I It’s key to understand the major elements of Shopping Feed Campaign/ Management Bid Management Shopping Shopping KPIs Enhancement Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Which metrics do you want to drive through Google Shopping? Feed Campaign/ Management Bid Management Shopping Shopping KPIs Enhancement Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Start with understanding your Shopping KPIs Google Shopping is not only about performance... Increase By increasing profit sales What are you By increasing In-store sales Increase market share for a trying to efficiency specific category or new growth achieve on product range Google Shopping? Feed: Include broad terms in Branding / By increasing titles/descriptions to drive visibility? visibility on broad/generic Awareness queries check best practice By increasing Campaign: Higher bids on ad Generate consideration? groups with Impression insights Share less than 75% Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Product Category Proprietary + Confidential I All retailers are different Key KPI (ie. ROAS, Margin) High There is no one-size-fits-all approach when it comes to feeds and shopping campaigns. Med The slides that follow are designed to give you tips and ideas on how to Low evaluate and improve your performance on Shopping / PLAs and should be considered within the context of your Zero business objectives. E.E. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Set the base for your Shopping campaigns Feed Campaign/ Management Bid Management Shopping Shopping KPIs Enhancement Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Make sure all your products are live in your feed Avoid suspensions and prioritise your approach in resolving issues Feed Campaign Avoid suspensions Ensure all products are live Optimise content Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Google Merchant Center: “Where your feed lives” Overview of existing product data feeds Diagnostics / Feed List Products List Specify your Shipping 1. details Configuration Assortment Report Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Avoid the most common feed issues Feed issue Possible solution ❏ If your product data changes regularly, you may Feed is only sent once per day upload your full feed up to 4 times per day (susceptible to old data) ❏ If your price/availability changes more frequently, consider using Online Inventory Feeds Automatic Item Updates are not ❏ Automatically updates an item’s price and activated availability information based on the schema.org (no safety net) microdata data found on the retailer’s website Out of stock items are removed ❏ in stock: InStock, Limited Availability, Online Only from the feed altogether ❏ out of stock: Discontinued, InStoreOnly, OutOfStock, SoldOut (loss of performance history) ❏ preorder: PreOrder, PreSale Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Optimise your product titles Recommendations 1. Scan your titles by either downloading the feed from GMC (‘feeds’ tab) or by scrolling through products in GMC (‘products’ tab). 2. Make titles unique by adding relevant variant attributes such as size and colour - up to 150 characters will be indexed by Google for search relevance. 3. View your ads from the consumer’s perspective - if something isn’t obvious from the image (e.g. gender or age group) then suggest this information is placed near the front of the title. 4. Move strong* brands to the front of titles. * use AdWords keyword planner to identify which brands are ‘strong’ brands based on search volume. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Note: Impact will vary depending on the situation, retailer, vertical etc. Proprietary + Confidential I Optimise your product types Benefit twice by optimising the ‘product type’ attribute: Recommendations 1. Provides Google with critical information to match 1. Check the ‘product type’ products with user searches. categorisation of a few products in each category by either 2. Provides client/agency with a detailed hierarchy which downloading the feed from GMC can be used to segment Shopping campaigns and Ad (‘feeds’ tab) or by checking Groups. individual products in GMC (‘products’ tab). 2. If the categorisation is limited, ask your IT or content marketing team if they are able to add more levels/detail. Suggest using website hierarchy if that is possible. Trainers > Adidas Trainers > Adidas > Mens > Originals > Dragon Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Note: Impact will vary depending on the situation, retailer, vertical etc. Proprietary + Confidential I Eliminate low resolution images Recommendations 1. Check the resolution on a handful of your products (products tab in GMC). 2. If they are less than 800x800 pixels ask your content marketing team to submit higher res images Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Note: When using this approach your web browser will most likely reduce the size of the image to fit it into the screen. Click on the image to increase it to full size. Proprietary + Confidential I Use feed rules to modify your feed attributes Feed rules allow you to configure simple data transformation rules directly in the Merchant Center. These rules are applied directly after a feed upload and before Diagnostics evaluation. 1 2 Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Example: Correcting false condition attribute 1 Implementation steps 1. Set up a new rule and select “condition” 2. Attribute mapping: choose the option “For condition use this column in my feed “product state”. 3. Value mapping: ensure “like new” (unrecognized Attribute Mapping value) is mapped to an accepted value: “used”) 2 4. Once this rule is active “product state” will be mapped to “condition” and the error message will disappear 3 Value Mapping Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Drive performance through campaign & bid management Feed Campaign/ Management Bid Management Shopping Shopping KPIs Enhancement Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I 3 levers to consider when reviewing Shopping campaigns Entirety Accuracy Assessment Do you surface your Do you surface the Do you value your entire product right products for the product portfolio portfolio? right queries? correctly? Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I 3 levers to consider when reviewing Shopping campaigns Entirety Accuracy Assessment Products of merchant Products# SKUs Submitted / % Products# SKUs Submitted Products Approved # SKUs ❏ Benchmark Metrics Ready# SKUs to serve ❏ Campaign Structure # SKUs PLA Website Top 50 Products w/ impr. ❏ RLSA Blocked#SKUs Top 10 Products Prod.Ready w/ clicks to # SKUs #SKUsServe # SKUs Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential Entirety Do you surface your entire product portfolio? Proprietary + Confidential Proprietary + Confidential I Check how many of your products actually get clicks Feed Campaign Targeting products Campaign structure Bid strategy Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential I Check how many of your products actually get clicks 1 Create filter: 0 clicks and product status = “Ready to serve” 3 Remove filter 1 2 4 Number of Number of ready-to-serve ready-to-serve items items 955/7699 = 12.4% Source: Lorem ipsum dolor sit amet, consectetur adipiscing
Recommended publications
  • Google Shopping Feed for Magento 2 User's Guide
    475 River Bend Rd, Ste 200C Naperville IL 60540 USA Phone: (855) 624 3686 Email: [email protected] Support: http://help.rocketweb.com Google Shopping Feed for Magento 2 User's Guide 1. Rocket Shopping Feeds for Magento 2 . 2 1.1 Getting Started . 2 1.2 Set up Google Shopping . 3 1.2.1 Shipping and Tax . 8 1.2.2 Run Adwords campaigns . 9 1.2.3 Enable automatic items update . 11 1.2.4 Set up Google Inventory . 12 1.2.5 Google Promotions . 13 RSF M2 User's Guide Support: http://help.rocketweb.com Rocket Shopping Feeds for Magento 2 This guide covers features of the Rocket Shopping Feeds for Magento 2 extension. If you're running magento 1.x, please follow the guide for that version . Search this documentation Getting Started Installation and upgrades Set up Google Shopping Shipping and Tax Run Adwords campaigns Enable automatic items update How to use this guide Set up Google Inventory Google Promotions If you're just starting out with this product, you should follow the steps at Getting Started; otherwise, if you are looking for details on a specific configuration, use the left side navigation on this page to Feeds management find the appropriate information. Adding a feed Generating the feed Optimizing feed output Solution lookup General Configuration Columns Map Use the "search this documentation" for keywords that are relevant Categories Map to your issue. Product Filters Custom Options Get Support Configurable Products If the solution you are looking for cannot be found here, Grouped Products please submit a request using our Service Desk.
    [Show full text]
  • In the Common Pleas Court Delaware County, Ohio Civil Division
    IN THE COMMON PLEAS COURT DELAWARE COUNTY, OHIO CIVIL DIVISION STATE OF OHIO ex rel. DAVE YOST, OHIO ATTORNEY GENERAL, Case No. 21 CV H________________ 30 East Broad St. Columbus, OH 43215 Plaintiff, JUDGE ___________________ v. GOOGLE LLC 1600 Amphitheatre Parkway COMPLAINT FOR Mountain View, CA 94043 DECLARATORY JUDGMENT AND INJUNCTIVE RELIEF Also Serve: Google LLC c/o Corporation Service Co. 50 W. Broad St., Ste. 1330 Columbus OH 43215 Defendant. Plaintiff, the State of Ohio, by and through its Attorney General, Dave Yost, (hereinafter “Ohio” or “the State”), upon personal knowledge as to its own acts and beliefs, and upon information and belief as to all matters based upon the investigation by counsel, brings this action seeking declaratory and injunctive relief against Google LLC (“Google” or “Defendant”), alleges as follows: I. INTRODUCTION The vast majority of Ohioans use the internet. And nearly all of those who do use Google Search. Google is so ubiquitous that its name has become a verb. A person does not have to sign a contract, buy a specific device, or pay a fee to use Good Search. Google provides its CLERK OF COURTS - DELAWARE COUNTY, OH - COMMON PLEAS COURT 21 CV H 06 0274 - SCHUCK, JAMES P. FILED: 06/08/2021 09:05 AM search services indiscriminately to the public. To use Google Search, all you have to do is type, click and wait. Primarily, users seek “organic search results”, which, per Google’s website, “[a] free listing in Google Search that appears because it's relevant to someone’s search terms.” In lieu of charging a fee, Google collects user data, which it monetizes in various ways—primarily via selling targeted advertisements.
    [Show full text]
  • Google Has Been Muscling Into New Web Markets and Greatly Expanding Its Dominance of Other Businesses Since Adopting in 2007 A
    TRAFFIC REPORT: HOW GOOGLE IS SQUEEZING OUT COMPETITORS AND MUSCLING INTO NEW MARKETS A Study by INSIDE GOOGLE JUNE 2, 2010 1 Executive Summary Google has been muscling into new web markets and greatly expanding its dominance of other web commerce sectors since 2007, when the web search giant adopted a controversial new business practice aimed at steering Internet searchers to its own services. Google's dramatic gains are revealed by an analysis of internet traffic data for more than 100 popular websites. Once upon a time, these sites primarily benefited from Google. Now, they must also compete with it. In the most comprehensive study of its kind to date, INSIDE GOOGLE obtained three years of traffic data from the respected web metrics firm Experian Hitwise, allowing an analysis of Google's business practices and performance that is unprecedented in scope. The data shows that Google has established a Microsoft-like monopoly in some key areas of the web. In video, Google has nearly doubled its market share to almost 80%. That is the legal definition of a monopoly, according to the federal courts, which have held that a firm achieves "monopoly power" when it gains between 70% and 80% of a market.1 The report examines whether Google has erected "barriers to entry" in markets such as video by manipulating its search results so that users are directed primarily or exclusively toward Google's own services, such as YouTube. Google’s dominance in video and its huge gains in other markets such as local search and comparison shopping correlates with these increasing efforts by Google to promote its own services within search results.
    [Show full text]
  • I Received a Google Shopping Invoice
    I Received A Google Shopping Invoice Is Harrison Palaearctic when Ephrayim hang-glides luminously? Full Jarvis outthought piquantly or tracks unqualifiedly when Neddy is sultry. Is Reube always amoebaean and ickiest when overprice some mridangs very unitedly and unbrokenly? We tailor our range of products to the needs of our Danish customers, there were some aspects of the experience that left me scratching my head. Get expert social media advice delivered straight to your inbox. What I also like is that you can easily select which categories you would like to include in the feed. Triggers when a new response is submitted. Make sure the sign up box is front and center. Your email was successfully registered. Soon, check out our lists of the perfect games, y esta concretamente es de las esenciales. The support is always there to help you, you need to choose an option. Works fantastically well and is completely automated when set up correctly. Once a day, optimising shopping feed attributes for organic shopping results was one of the key activities for retailers giving SEO the ability to clearly measure ROI. Ad Auction and Ad Rank system favors websites that help users most with a high Quality Score over lower ones. Magento admin side without faffing around trying to modify files to get the data in there is amazing; you can literally just pick and choose whatever you want in the xml file. Merchants are charged a commission fee for all orders. Long time user of Wyominds Simple Google Shopping Feed. However, if all you want to do is have a simple feed without lots of specific parameters, listening or watching online.
    [Show full text]
  • GOOGLE ADS Trueview
    GOOGLEGOOGLE ADSADS TrueViewTrueView All you need to know to use the power of Google video ads on Youtube All you need to know to use the power of Google video ads on Youtube WHAT IS TRUEVIEW? TrueView video ads are a new format of reaching and targeting audiences directly on YouTube with video based content Common objectives that TrueView fits: Product/Brand consideration: Display ads for Google Shopping, mobile apps, products, services or general buying consideration Brand awareness and reach: Great for businesses looking to increase the audience size that they reach for building brand awareness COMMON TRUEVIEW AD TYPES TO PICK FROM In-stream ads are shown just before, or during another video from a YouTuber who monetizes their content These are best used for either brand awareness or direct selling Discovery ads let you show your video ads in YouTube search results, the homepage or on the watch page on currently viewed videos All of these ad formats are great for building brand awareness or driving sale 2 AUDIENCE TARGETING AND CONTENT PLACEMENT Audience targeting with TrueView is dynamic, just like the search and display networks You can target by: In-market groups Affinity groups Demographics (age, household income, parental status, gender) Where do your ads get shown? It depends on: Topics: General topics you want to showcase your ads on Keywords: Specific keywords you want to target in the search results Placements: Locations you pick, including search results, homepage and more 3 LAUNCHING A TRUEVIEW CAMPAIGN - BASICS
    [Show full text]
  • G Suite for Education Notice to Parents and Guardians
    Quileute Tribal School 2019-2020 G Suite for Education Notice to Parents and Guardians At Quileute Tribal School, we use G Suite for Education, and we are seeking your permission to provide and manage a G Suite for Education account for your child. G Suite for Education is a set of education productivity tools from Google including Gmail, Calendar, Docs, Classroom, and more used by tens of millions of students and teachers around the world. At Quileute Tribal School District, students will use their G Suite accounts to complete assignments, communicate with their teachers, sign into Chromebooks, and learn 21st century digital citizenship skills. The notice below provides answers to common questions about what Google can and can’t do with your child’s personal information, including: What personal information does Google collect? How does Google use this information? Will Google disclose my child’s personal information? Does Google use student personal information for users in K-12 schools to target advertising? Can my child share information with others using the G Suite for Education account? Please read it carefully, let us know of any questions, and then sign below to indicate that you’ve read the notice and give your consent. If you don’t provide your consent, we will not create a G Suite for Education account for your child. Students who cannot use Google services may need to use other software to complete assignments or collaborate with peers. I give permission for Quileute Tribal School to create/maintain a G Suite for Education account for my child and for Google to collect, use, and disclose information about my child only for the purposes described in the notice below.
    [Show full text]
  • The Power of Google: Serving Consumers Or Threatening Competition? Hearing Committee on the Judiciary United States Senate
    S. HRG. 112–168 THE POWER OF GOOGLE: SERVING CONSUMERS OR THREATENING COMPETITION? HEARING BEFORE THE SUBCOMMITTEE ON ANTITRUST, COMPETITION POLICY AND CONSUMER RIGHTS OF THE COMMITTEE ON THE JUDICIARY UNITED STATES SENATE ONE HUNDRED TWELFTH CONGRESS FIRST SESSION SEPTEMBER 21, 2011 Serial No. J–112–43 Printed for the use of the Committee on the Judiciary ( U.S. GOVERNMENT PRINTING OFFICE 71–471 PDF WASHINGTON : 2011 For sale by the Superintendent of Documents, U.S. Government Printing Office Internet: bookstore.gpo.gov Phone: toll free (866) 512–1800; DC area (202) 512–1800 Fax: (202) 512–2104 Mail: Stop IDCC, Washington, DC 20402–0001 VerDate Nov 24 2008 11:11 Dec 21, 2011 Jkt 071471 PO 00000 Frm 00001 Fmt 5011 Sfmt 5011 S:\GPO\HEARINGS\71471.TXT SJUD1 PsN: CMORC COMMITTEE ON THE JUDICIARY PATRICK J. LEAHY, Vermont, Chairman HERB KOHL, Wisconsin CHUCK GRASSLEY, Iowa DIANNE FEINSTEIN, California ORRIN G. HATCH, Utah CHUCK SCHUMER, New York JON KYL, Arizona DICK DURBIN, Illinois JEFF SESSIONS, Alabama SHELDON WHITEHOUSE, Rhode Island LINDSEY GRAHAM, South Carolina AMY KLOBUCHAR, Minnesota JOHN CORNYN, Texas AL FRANKEN, Minnesota MICHAEL S. LEE, Utah CHRISTOPHER A. COONS, Delaware TOM COBURN, Oklahoma RICHARD BLUMENTHAL, Connecticut BRUCE A. COHEN, Chief Counsel and Staff Director KOLAN DAVIS, Republican Chief Counsel and Staff Director SUBCOMMITTEE ON ANTITRUST, COMPETITION POLICY AND CONSUMER RIGHTS HERB KOHL, Wisconsin, Chairman CHUCK SCHUMER, New York MICHAEL S. LEE, Utah AMY KLOBUCHAR, Minnesota CHUCK GRASSLEY, Iowa AL FRANKEN, Minnesota JOHN CORNYN, Texas RICHARD BLUMENTHAL, Connecticut CAROLINE HOLLAND, Democratic Chief Counsel/Staff Director DAVID BARLOW, Republican General Counsel (II) VerDate Nov 24 2008 11:11 Dec 21, 2011 Jkt 071471 PO 00000 Frm 00002 Fmt 5904 Sfmt 5904 S:\GPO\HEARINGS\71471.TXT SJUD1 PsN: CMORC C O N T E N T S STATEMENTS OF COMMITTEE MEMBERS Page Feinstein, Hon.
    [Show full text]
  • Google Ads Video (Youtube) Ads Certification Notes
    Google Ads Video (YouTube) Ads Certification Notes • Probably best to read through this first: https://support.google.com/google- ads/answer/2375464?hl=en&ref_topic=3119118 • In 2015, 18- to 49-year-olds spent 74 percent more time watching YouTube than the year before. • YouTube has over a billion users - almost one-third of all people on the Internet - and every day people watch hundreds of millions of hours on YouTube and view billions of videos. • By 2025, half of U.S. viewers under 32 will not subscribe to a pay TV service. • Six of 10 people in the U.S. prefer online video platforms to live TV. • Google views YouTube as a place for creators and fans to connect. • Google has six products that reach more than one billion users. • YouTube can reach users that are otherwise hard to reach via TV. • YouTube offers: reach, targeting, impact, ability to measure results. • TV watch time is declining while online video is growing on every device. • YouTube placements can be bought through: o auction - self-serve • TrueView, Bumper ads o reservation buying - media buying basically • Google Preferred, Mastheads ads, video ads, and bumper ads o programmatic buying - uses platform • Google Preferred, TrueView ads, and bumper ads • What is Google Preferred? Brands can use Google preferred to advertise on the most popular YouTube channels across various categories. • How much money you have and how advanced you are pretty much determines HOW you will target your ads on YouTube • What is Display & Video 360? A programmatic platform offered by Google. You can use it to target video advertising.
    [Show full text]
  • A Proposal for Unbiased Google Search
    Michigan Law Review Volume 111 Issue 5 2013 Stop Being Evil: A Proposal for Unbiased Google Search Joshua G. Hazan University of Michigan Law School Follow this and additional works at: https://repository.law.umich.edu/mlr Part of the Antitrust and Trade Regulation Commons, Business Organizations Law Commons, and the Internet Law Commons Recommended Citation Joshua G. Hazan, Stop Being Evil: A Proposal for Unbiased Google Search, 111 MICH. L. REV. 789 (2013). Available at: https://repository.law.umich.edu/mlr/vol111/iss5/5 This Note is brought to you for free and open access by the Michigan Law Review at University of Michigan Law School Scholarship Repository. It has been accepted for inclusion in Michigan Law Review by an authorized editor of University of Michigan Law School Scholarship Repository. For more information, please contact [email protected]. NOTE STOP BEING EVIL: A PROPOSAL FOR UNBIASED GOOGLE SEARCH Joshua G. Hazan* Since its inception in the late 1990s, Google has done as much as anyone to create an "open internet." Thanks to Google's unparalleled search al- gorithms, anyone's ideas can be heard, and all kinds of information are easier than ever to find. As Google has extended its ambition beyond its core function, however it has conducted itself in a manner that now threatens the openness and diversity of the same internet ecosystem that it once championed. By promoting its own content and vertical search ser- vices above all others, Google places a significant obstacle in the path of its competitors. This handicap will only be magnified as search engines become increasingly important and the internet continues to expand.
    [Show full text]
  • Google Redline Steel.Pdf
    CASE STUDY RETAIL The challenge The results Smart Shopping Redline Steel has exploded in size in the last three years, creating Smart Shopping campaigns, with a focus on keyword searches, have home decor made from attractive, modern materials. But with the allowed Redline to scale fearlessly. During the peak holiday season, campaigns bring scattered competitive market for their unique, often bespoke products Redline saw their CPA drop by 60 percent, which allowed them to splintered across several small peer-to-peer marketplaces, Redline increase their ad spend by a factor of 11. YouTube outperformed market together at scale needed to shift customer awareness of their brand into overdrive Redline’s expectations as well, reducing CPA to 35 percent below while staying below a strict target cost per acquisition (CPA) figure. historical levels to help fuel future expansion. All told, MuteSix and for Redline Steel. If successful, Redline hoped to scale up massively for the holidays. Google Ads delivered an astonishing 18x increase in Redline’s revenue. The approach “My business saw quick, tremendous To unify their splintered market, Redline captured shopping intent at the source with Google Smart Shopping campaigns. They identified growth using MuteSix best practices Redline Steel shoppers searching for keywords like “metal wall art,” and served and new Google products like Smart Tanner, Alabama • www.redlinesteel.com them ads for matching products across Google Shopping, YouTube, and the Google Display Network, while automatically optimizing to Shopping and YouTube TrueView for their target CPA and return on ad spend (RoAS). On YouTube, Redline ran product-specific video ads with unique product pages action campaigns.” just one click away.
    [Show full text]
  • Telling Timeline of Google Guardian's Government Influence
    10/25/2017 Scott Cleland, Precursor LLC Telling Timeline of Google Guardian’s Government Influence Note: Bolded entire sections spotlight likely improper Google government influence. Top Takeaways 1. Neutralization of Google’s Federal Law Enforcement Risks in Antitrust, IP, & Privacy 2. Extension of Google’s Monopoly to Android & the Mobile Ecosystem 3. Elimination of Much Direct Competition to Google 4. Winner-take-all is consumer-down-fall 2008 1. DOJ blocks Google-Yahoo Ad Agreement with threat of monopolization case against Google: November 5, 2008, the W. Bush DOJ threatened a Sherman Section 1 & 2 antitrust case against Google to block the proposed Google-Yahoo ad agreement. Importantly, the DOJ “concluded that Google and Yahoo would have become collaborators rather than competitors… materially reducing important competitive rivalry between the two companies.” [Bold added.] “The Department's investigation revealed that Internet search advertising and Internet search syndication are each relevant antitrust markets and that Google is by far the largest provider of such services, with shares of more than 70 percent in both markets. Yahoo! is by far Google's most significant competitor in both markets, with combined market shares of 90 percent and 95 percent in the search advertising and search syndication markets, respectively.” 2009 2. FTC urged Google CEO Schmidt to resign from Apple’s Board as anticompetitive: August 3, 2009, the FTC forced Google’s CEO Eric Schmidt off Apple’s board as an anti-competitive opportunity for collusion because “because Google and Apple increasingly compete with each other” (i.e. via iPhone and Android smartphone competition). 2010 3.
    [Show full text]
  • A Practical Approach to Their Economic and Social Impacts
    Organisation for Economic Co-operation and Development DSTI/CDEP(2018)5 For Official Use English - Or. English 30 April 2018 DIRECTORATE FOR SCIENCE, TECHNOLOGY AND INNOVATION COMMITTEE ON DIGITAL ECONOMY POLICY ONLINE PLATFORMS: A PRACTICAL APPROACH TO THEIR ECONOMIC AND SOCIAL IMPACTS 16-18 May 2018 Delegates will find attached a draft in progress of the CDEP report on Online Platforms: A Practical Approach to Their Economic and Social Impacts. The report prepared with input from the CCP, MADE, and SPDE Secretariats, builds on the outline presented in November 2017 and the comments received on it. Delegates are invited to comment on this draft and to provide further directions to the Secretariat under Item 7 of the Draft Agenda of the CDEP meeting on 15-16 May 2018. Action Requested: The Committee is invited to discuss the draft and provide further input to finalise the report for the November meeting with a view to declassification. This document is a contribution to IOR 1.1.1.2.3 Assessing the benefits and issues arising from online platforms, of the 2017-2018 Programme of Work of the CDEP. It will also be a contribution to the Going Digital project under Pillar 2. Jeremy West, tel +33 1 45 24 17 51, [email protected] Anne Carblanc, tel +33 1 45 24 93 34, [email protected] Sarah Ferguson, tel +33 1 45 24 18 74, [email protected] JT03430998 This document, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area.
    [Show full text]