Brand Portfolio

Copy Link

BRAND PORTFOLIO BROWN SPIRITS LIQUEURS WINES McGuinness (Amaretto Jacob’s Creek Canadian Midleton Barry Crockett Dell’Amorosa, Peach Midleton Dair Ghaelach George Wyndham J.P. Wiser’s Deluxe Schnapps, Peppermint Midleton Very Rare Stoneleigh J.P. Wiser’s Double Still Rye Schnapps, Blue Curacao, Green Spot Brancott Estate J.P. Wiser’s Hopped Crème de Banane, Crème de Green Spot Leoville Barton Buried Hope J.P. Wiser’s Red Letter Cacao White, Crème de Cacao Yellow Spot 12 Campo Viejo J.P. Wiser’s Rye Brown, Orange & Brandy, Deadbolt (Export only – US) Cognac and Brandy Cherry Brandy, Crème de Etchart J.P. Wiser’s Spiced Vanilla Menthe Green, Crème de Martell VS Graffigna J.P. Wiser’s Spiced Torched Menthe White, Apricot Brandy, Martell VSOP Kenwood Toffee (Limited Edition) Cherry Whisky, Melon, Martell XO Reál Sangria J.P. Wiser’s Triple Barrel Triple Sec, Apple Whisky, Martell Cordon Bleu Cupcake (Export only – Australia) Simple Syrup) Barclays Big House J.P. Wiser’s Last Barrels (Crème de Menthe Maciera Meaghers Concannon J.P. Wiser’s Legacy White, Crème de Menthe Franzia J.P. Wiser’s 18 Years Old WHITE SPIRITS Green, Apricot Brandy, Crème Mogen David Wiser’s Small Batch de Cacao White, Crème de Chloe Wiser’s Special Blend Vodka Cacao Brown, Cherry Brandy, Gray Fox Lot No. 40 Triple Sec) Benziger Absolut Pike Creek Kahlúa Gooderham & Worts Absolut Mix Champagne and Absolut Elyx Kahlúa Chili Chocolate Royal Reserve (holiday flavour) Sparkling Wine Hiram Walker Special Old Absolut Electrik Limited Edition Kahlúa Peppermint Mocha G.H. Mumm Cabot Trail Maple (holiday flavour) Absolut Flavours (Apeach, Perrier-Jouët Coureur des Bois Maple Kahlúa Pumpkin Spice Mumm Napa Canadian Shield Berri Açaí, Cherrys, Citron, Gräpe, Mandrin, Mango, (fall flavour) Malibu Coconut Aperitif Blended Scotch Raspberri, Vanilia) (Mango, Polar Ice Malibu Flavours Dubonnet Ballantine’s (Finest, 12, 17, Tropical Banana) Polar Ice 90 Degrees North Lillet 21, 30) Ramazzotti Amaro Chivas Regal (12, 18, 25) Rum Ramazzotti Black Sambuca Royal Salute (21) Ramazzotti Sambuca Barrelhound Lamb’s Classic Lamb’s Navy Ricard Pastis Pernod Single Malt Lamb’s Palm Breeze Lamb’s Spiced Pernod Absinthe Aberlour (10, 12, 16, 18, SOHO A’bunadh) Havana Club 3 Year Old Havana Club 7 Year Old Becherovka The Glenlivet (Founder’s (Chocolate Sea Salted Havana Club Añejo Reserva Criollo Reserve, 12, 15, 18, 21, XXV, Caramel, Bourbon Dark Havana Club Blanco Nàdurra First Fill, Nàdurra Chocolate) Chic Choc Spiced Oloroso) Cabot Trail Maple Cream Longmorn (16, 23) Gin Coureur des Bois Maple Cream Longmorn Distiller’s Choice Strathisla (12) Beefeater Ready to Drink Beefeater 24 Scapa Glansa Kahlúa Mudslide Scapa Skiren Plymouth Ungava Kahlúa White Russian Irish Tequila Jameson Jameson Black Barrel Olmeca Altos Plata Jameson Caskmates Olmeca Altos Reposado Jameson Crested Olmeca Blanco Jameson Whiskey Makers Olmeca Extra Aged Series (The Cooper’s Croze, Olmeca Gold The Blender’s Dog, Avion Anejo The Distiller’s Safe) Avion Reposado Powers Gold Label Avion Silver Powers Signature Redbreast (12, 12 Cask Strength, 15, 21) Please enjoy our products responsibly..

Recommended publications

20% OFF New Amsterdam 80 Proof 750Ml

VODKA BULLEIT BOURBON & RYE 99 750ML ..........................................31 KETEL ONE 80 PROOF & CITROEN 99 1.75LT .......................................... KNOB CREEK 99 38 750ML .......................................... ABSOLUT 80 PROOF & CITRON 99 27 1.75LT ......................................... MAKER’S MARK 99 27 750ML .......................................... STOLICHNAYA 80 PROOF & FLAVORS 99 26 1.75LT ..........................................29 LARCENY 92PROOF 99 750ML .......................................... SKYY 80 PROOF 99 23 1.75LT ..........................................18 WOODFORd’S RESERVE 99 750ML .......................................... Tito’S 80 PROOF 99 31 1.75LT ..........................................27 1792 SMALL BATCH 99 SVEDKA 80 PROOF & FLAVORS 99 750ML ..........................................26 1.75LT ..........................................18 REDEMPTION HIGH RYE, BOURBON, RYE 99 SMIRNOFF 80 PROOF 99 750ML ..........................................24 1.75LT ..........................................18 JEFFERSon’S BOURBON 99 THREE OLIVES 80 PROOF 750ML ..........................................29 ALL SOUTH AMERICAN & & FLAVORS 99 WHISKEY 1.75LT ..........................................18 SOUTH AFRICAN WINES! CROWN ROYAL 99 20% OFF NEW AMSTERDAM 80 PROOF 750ML ..........................................29 750ML ONLY, SALE ITEMS (RED TAG), & FLAVORS 99 SEAGRam’S V O 99 BIN WINES & SparKLING WINES EXCLUDED 1.75LT ..........................................17 1.75LT ..........................................22
Staff Picks for Thanksgiving Boundary Breaks Bubbly

Staff Picks for Thanksgiving Boundary Breaks Bubbly Dry Riesling $ 22 Teutonic Rose of Pinot Noir Laurel's Vineyard $ 15 Duxoup Gamay Noir Nancy's Vineyard $ 16 Couly-Dutheil Chinon Cuvee Automnale $ 22 Alto Limay Pinot Noir Patagonia $ 20 Bouchard Savigny-Les-Beaune Les Lavieres 2014 $ 52 Kuentz-Bas Alsace Blanc $ 17 Cangrande Prosecco Extra Dry 1.5L $ 26 Under $13 Reds Anciano Tempranillo 5 yr Riserva $ 11 Arraez Bala Peridida Alicante Bouschet $ 13 Colosi Nero d'Avola $ 13 Domaine Laroque Cabernet Franc $ 11 Dow's Vale de Bomfim Duoro $ 12 Enfant Terrible Cotes-du-Rhone $ 12 Evolucio Blaufrankish $ 12 Les Volets Pinot Noir $ 12 Monte Volpe Primo Rosso $ 11 Myburgh Bros. Cinsault $ 13 Terre del Tartufo Barbera $ 10 The Seeker Malbec $ 13 Tres Palacios Cabernet Sauvignon Reserva $ 12 Under $13 Whites Arca Nova Vinho Verde Rose $ 10 Casa Ferreirnha Planalto Branco Seco $ 13 Dry Creek Chenin Blanc $ 13 Fina Grillo DOC Sicilia "Kebrilla" $ 13 Isle Saint-Pierre Rose $ 11 Le Charmel Sauvignon Blanc $ 12 Marotti Campi Verdicchio "Albiano" $ 12 Mayu Pedro Ximenez $ 13 Pelvas Brut Rose of Grenache $ 12 Rio Madre Rioja Rose $ 12 S'Eleme Vermentino di Gallura DOCG $ 13 Venosa Basillicata Bianco Vignali $ 10 Weingut Castelfeder Kerner 'Lahn' $ 13 Wine Accessories Flight Logo Hat $ 20 Flight T-Shirt- Black Gettin Fizzy With It $ 25 Flight T-Shirt- Black Back That Glass Up $ 25 Flight T-Shirt- Gray Gettin Fizzy With it $ 25 Flight T-Shirt- Gray Back That Glass Up $ 25 Flight Tank Top- Gray Gettin Fizzy With It $ 22 Flight Tank Top- Gray Back That
Pernod Ricard Takes Minority Stake in U.S. Based Sovereign Brands, Innovative Creators of Luc Belaire, Bumbu and Other Brands

Press Release – 1st September 2021 Pernod Ricard takes minority stake in U.S. based Sovereign Brands, innovative creators of Luc Belaire, Bumbu and other brands Pernod Ricard is delighted to announce the signing of a minority stake investment in Sovereign Brands and its portfolio of fast-growing super premium wine and spirits brands. Sovereign Brands is a family company founded by brothers Brett and Brian Berish, who are among the industry’s most innovative and creative builders of beverage brands, with a proven history of brand creation. Since 2000, Sovereign Brands has built a unique portfolio of forward-thinking brands in their respective categories across the world and especially in the world’s leading market, the USA. Sovereign’s most emblematic successes include Luc Belaire, a French sparkling wine, and Bumbu, a range of rum products from the Caribbean. Brazilian gin McQueen and the Violet Fog and Villon, an exquisite French liqueur, are also part of Sovereign’s diverse portfolio. The two groups will continue to operate independently as the agreement does not provide for changes in Sovereign’s day-to-day operations, management, or distributor network. This investment is a first step of a long term partnership aimed at creating business opportunities between Sovereign Brands and Pernod Ricard in the future, such as exploring potential common industrial and commercial projects. “Sovereign Brands has demonstrated exceptional innovation and marketing skills. We are thrilled to partner with Brett and Brian Berish, two of the most innovative entrepreneurs of our industry” says Alexandre Ricard, CEO of Pernod Ricard. Brett Berish, CEO of Sovereign Brands, stated : “Pernod Ricard is at the forefront of our industry for a reason: they are simply the best.
Brand Listing for the State of Texas

BRAND LISTING FOR THE STATE OF TEXAS © 2016 Southern Glazer’s Wine & Spirits SOUTHERNGLAZERS.COM Bourbon/Whiskey A.H. Hirsch Carpenders Hibiki Michter’s South House Alberta Rye Moonshine Hirsch Nikka Stillhouse American Born Champion Imperial Blend Old Crow Sunnybrook Moonshine Corner Creek Ironroot Republic Old Fitzgerald Sweet Carolina Angel’s Envy Dant Bourbon Moonshine Old Grand Dad Ten High Bakers Bourbon Defiant Jacob’s Ghost Old Grand Dad Bond Tom Moore Balcones Devil’s Cut by Jim James Henderson Old Parr TW Samuels Basil Haydens Beam James Oliver Old Potrero TX Whiskey Bellows Bourbon Dickel Jefferson’s Old Taylor Very Old Barton Bellows Club E.H. Taylor Jim Beam Olde Bourbon West Cork Bernheim Elijah Craig JR Ewing Ole Smoky Moonshine Westland American Blood Oath Bourbon Evan Williams JTS Brown Parker’s Heritage Westward Straight Blue Lacy Everclear Kavalan Paul Jones WhistlePig Bone Bourbon Ezra Brooks Kentucky Beau Phillips Hot Stuff Whyte & Mackay Bonnie Rose Fighting Cock Kentucky Choice Pikesville Witherspoons Bookers Fitch’s Goat Kentucky Deluxe Private Cellar Woodstock Booze Box Four Roses Kentucky Tavern Rebel Reserve Woody Creek Rye Bourbon Deluxe Georgia Moon Kessler Rebel Yell Yamazaki Bowman Hakushu Knob Creek Red River Bourbon Bulleit Bourbon Hatfield & McCoy Larceny Red Stag by Jim Beam Burnside Bourbon Heaven Hill Bourbon Lock Stock & Barrel Redemption Rye Cabin Fever Henderson Maker’s Mark Ridgemont 1792 Cabin Still Henry McKenna Mattingly & Moore Royal Bourbon Calvert Extra Herman Marshall Mellow Seagram’s 7
Exclusive, Rare, & Limited Release American Whiskey

EXCLUSIVE, RARE, & LIMITED RELEASE JEFFERSON’S EFFERSON S ESERVE LD UM ASK INISH BLOOD OATH BOURBON, PACT NO. 4 J ’ R O R C F ESSE AMES MERICAN UTLAW BRUICHLADDICH BLACK ART 5.1 J J A O IM EAM ELMER T. LEE SINGLE BARREL 2018 J B NOB REEK OURBON GEORGE T. STAGG KENTUCKY STRAIGHT BOURBON 2018 K C B AKER S ARK GLENFIDDICH WINTER STORM 21 YEAR M ’ M LD ORESTER TATESMAN OURBON MICHTER’S 10 YEAR KENTUCKY STRAIGHT RYE 2018 O F S B MOKY UARTZ OURBON OCTOMORE 8.3 S Q V5 B MUGGLERS OTCH TRAIGHT OURBON OCTOMORE 9.1 S ’ N S B IGGLY RIDGE MALL ARREL OURBON OLD FORESTER BIRTHDAY BOURBON 2018 W B S B B OODFORD ESERVE OURBON OLD RIP VAN WINKLE 10 YEAR BOURBON - 2018 W R B OODFORD ESERVE ASTER S OLLECTION HERRY OOD W.L. WELLER C.Y.P.B. – 2018 W R M ’ C C W MOKED ARLEY WILLIAM LARUE WELLER KENTUCKY STRAIGHT BOURBON-2018 S B YELLOWSTONE SELECT BOURBON AMERICAN WHISKEY TENNESSEE BEAT 3 RESERVE WHISKEY JACK DANIEL’S OLD NO. 7 MICHTER’S AMERICAN WHISKEY JACK DANIEL’S GENTLEMAN JACK SEGRAMS 7 CROWN SMUGGLERS’ NOTCH LITIGATION WHEAT WHISKEY STRANAHAN’S COLORADO WHISKEY RYE WESTLAND SHERRY WOOD AMERICAN SINGLE MALT ANGEL’S ENVY RYE BASIL HAYDEN’S RYE WHITE WHISKEY BULLEIT RYE MONADNOCK MOONSHINE FLAG HILL STRAIGHT RYE SMOKY QUARTZ GRANITE LIGHTNING HIGH WEST RENDEZVOUS RYE HUDSON MANHATTAN RYE BOURBON JACK DANIELS SINGLE BARREL RYE JAMES E. PEPPER 1776 STRAIGHT RYE 1792 SMALL BATCH BOURBON LOCK STOCK & BARREL STRAIGHT RYE WHISKY AMADOR WHISKEY CO.
Vermont 802Spirits Current Complete Price List September 2021 1 of 24

Vermont 802Spirits Current Complete Price List September 2021 VT REG NH VT Sale Price Code Brand Size Price Price Price Save Proof Status per OZ Brandy Brandy Domestic 056308 Allen's Coffee Brandy 1.75L 19.99 15.99 17.99 2.00 70 High Volume 0.30 056306 Allen's Coffee Brandy 750ML 9.99 7.99 60 High Volume 0.39 056310 Allen's Cold Brew Coffee Brandy 750ML 14.99 60 New 0.59 052374 Coronet VSQ Brandy 375ML 4.99 80 High Volume 0.39 052584 E & J Superior Res. VSOP 1.75L 25.99 23.99 80 High Volume 0.44 052581 E & J Superior Res. VSOP 375ML 5.99 5.49 80 High Volume 0.47 052582 E & J Superior Res. VSOP 750ML 14.99 12.99 12.99 2.00 80 High Volume 0.51 052598 E & J VS Brandy 1.75L 24.99 21.99 22.99 2.00 80 High Volume 0.39 052596 E & J VS Brandy 750ML 12.99 11.99 80 High Volume 0.51 052563 E & J XO Brandy 750ML 16.99 15.99 80 High Volume 0.67 073864 E&J Spiced Brandy 750ML 9.99 60 New 0.39 053536 Laird's Applejack 750ML 17.99 15.99 80 High Volume 0.71 054916 Leroux Jezynowka Blackberry Brandy 750ML 11.99 8.99 70 Medium Volume 0.47 900488 Mad Apple Brandy 750ML 46.99 84 Medium Volume 1.85 054438 Mr. Boston Apricot Brandy 1.75L 17.99 13.99 70 High Volume 0.30 054436 Mr.
COCKTAILS MUMM GRAND CORDON MAGNUM Reims, FR

SPARKLING PINK TAP BEERS BRANCOTT BRUT CUVÉE Marlborough, NZ .................. 16 CAMPO VEIJO La Rioja, SP ..................................... 13/65 GLS 1LTR 1.8LTR RUFFINO PROSECCO Northern Italy ....................... 10/50 CÔTES DU RHÔNE SAMORENS Rhone, FR .........14.5/72 ASAHI DRY ...........................................11.5 .... 30 ...... 46 DEUTZ PRESTIGE Marlborough, NZ ......................... 13/75 CHURCH ROAD GWEN Hawke’s Bay, NZ .......................75 PERONI ..................................................11.5 DEUTZ ROSÉ Marlborough, NZ ................................. 13/75 WILD GRACE Central Otago, NZ ....................................75 ESTRELLA DAMM .................................10 ........28 ......45 MUMM GRAND CORDON Reims, FR ....................... 15/90 CARLSBERG ..........................................10 ........25 ......44 MUMM ROSÉ Reims, FR ........................................ 25/160 THE WRECK LAGER.............................9 .........20 ...... 40 MDC CHAMPAGNE Reims, FR ..................................... 120 RED MOA ORIGINAL LAGER .......................11.5 .... 30........ 46 PERRIER-JOUËT GRAND BRUT Epernay, FR .............140 COCKTAILS MUMM GRAND CORDON MAGNUM Reims, FR .........250 MOA STATION IPA ...............................11.5 .... 30 ...... 46 PINOT NOIR MOA SOUTHERN ALPS WHITE IPA ...11.5 .... 30 ...... 46 SPICED PINEAPPLE MARGARITA ................................ 16 MARGRAIN RIVERS EDGE Martinborough, NZ ......... 14/68 MOA DRY HOPPED PILSNER .............11.5 ...
Piedmont Dining Room

Piedmont Dining Room W I N E L I S T GLASS BOTTLE D R Y S P A R K L I N G W I N E S & C H A M P A G N E Chandon, Brut, California 64 LaMarca, Prosecco, Italy 10 32 Piper-Heidsieck, Brut Champagne, France 111 Domaine Ste. Michele, Brut, Washington State 32 S W E E T W H I T E & B L U S H W I N E S Stella Rosa, Moscato, Italy 9 36 Day Owl, Rosé, California 8 34 Chateau Ste. Michelle, Riesling, California 9 36 The Seeker, Riesling, Germany 42 Piedmont Dining Room W I N E L I S T GLASS BOTTLE D R Y L I G H T I N T E N S I T Y W H I T E S W I N E S HandCraft, Pinot Grigio, California 8.25 32 La Crema, Pinot Gris, California 51 Maso Canali, Pinot Grigio, Italy 45 Stellina Di Notte, Pinot Grigio, Italy 10.25 38 Rodney Strong, Charlotte’s Home, Sauvignon Blanc, California 10.25 38 Esk Valley, Sauvignon Blanc, New Zealand 12.25 45 Brancott Estate, Sauvignon Blanc, New Zealand 56 D R Y M E D I U M I N T E N S I T Y W H I T E W I N E S Callaway Vineyard, Chardonnay, California 7.25 30 Ferrari-Carano, Chardonnay, California 68 Kendall-Jackson, Vintner's Reserve, Chardonnay, California 12.25 45 Sonoma-Cutrer, Chardonnay, California 15.25 54 Sterling Vineyards, Chardonnay, California 38 Piedmont Dining Room W I N E L I S T GLASS BOTTLE D R Y L I G H T I N T E N S I T Y R E D W I N E S A by Acacia, Pinot Noir, California 11.25 44 Erath, Pinot Noir, Oregon 15.25 54 La Crema, Pinot Noir, California 62 Mirassou Winery, Pinot Noir, California 35 D R Y M E D I U M I N T E N S I T Y R E D W I N E S Callaway Vineyard, Merlot, California 7.25 30 Chateau St.
Cocktails Wine Drinks

WINE DRINKS WHITES GLASS / BOTTLE COCKTAILS HOUSE WHITE 6 CASAL GARCIA VINHO VERDE, POR 6 / 24 HOUSE SANGRIA CASAL GARCIA VINHO VERDE ROSE, POR 6 / 24 Val’s classic red wine sangria recipe from M.A.N. CHARDONNAY, S. AF 7 / 25 the Crocodile Café ........................................................ 6 BENVOLIO PINOT GRIGIO, IT 7 / 25 CHATEAU D’EAU CINSAULT ROSE, FR 8 / 29 CYNAR COLLINS JULES TAYLOR SAUVIGNON BLANC, NZ 9 / 33 Lemon & lime juice, citrus soda ..................................... 7 WINIFRED PALMER BUBBLES Jasmine green tea infused gin, house lemonade ................... 7 GLASS / BOTTLE SMOKEY PEACH SOUR VEGA MEDIEN BRUT CAVA 6 / 24 Dewars “White Label” scotch, peach puree, sour ......... ........ 8 BORGO ALATO PROSECCO 8 / 32 MILLENNIUM FALCON Evan Williams bourbon, Cynar, lime, REDS Angostura bitters, ginger beer ......................................... 8 GLASS / BOTTLE PEAR COLLINS HOUSE RED 6 Gin, fresh pear puree, rosemary-clove simple syrup, DOMAINE DES PASQUIERS COTES DU RHONE, FR 7 / 25 lemon, club soda .......................................................... 8 TORTOISE CREEK CABERNET SAUVIGNON, CA 8 / 29 SINCERITE PINOT NOIR, FR 8 / 29 PAPER PLANE SANTA JULIA MALBEC RES, ARG 9 / 33 Evan Williams whiskey, Aperol, Luxardo Amaro, lemon ........ 8 FLOATING ROCK, 3 ROCKS RED, WA 9 / 33 HULLABALOO RED ZINFANDEL, CA 10 / 37 SOPHISTICATED MILLENNIAL Campari, Prosecco, orange juice ...................................... 9 PIMMS WINTER PUNCH Pimms No. 1, lemon, lime, & orange juice, simple, pale ale ..... 9 HILDEGARDE Uncle Val’s Botanical Gin, Lillet Blanc, orange bitters with a twist ................................................................. 10 MANHATTAN FROM U.N.C.L.E. Raisin infused Bulleit Rye, Carpano Antica, brandied cherry .. 12 MANHATTAN TO PRAGUE THANK YOU FOR BEING A FRIEND! Bulleit Bourbon, Cinzano Sweet, Becherovka ................
Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-Building Capabilities

Press release – 17th March 2021 Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-building capabilities Pernod Ricard announces a collaboration with Lafayette Imports, a new company founded by Biggar & Leith partners Elwyn Gladstone and Mark Teasdale. The new venture will bring unique brand- building capabilities to certain super-premium brands in the Group’s portfolio. Lafayette Imports will take on Pernod Ricard’s Plymouth Gin, Powers Irish Whiskey and a range of craft Irish Whiskey brands including Knappogue Castle Single Malts and Clontarf. These brands will be combined with Biggar & Leith’s spirits portfolio of Spytail Rum, Hotel Starlino Vermouth, Stambecco Amaro, The Gladstone Axe Malt Scotch, Shanky’s Whip and The Butterfly Cannon Tequila to create a dynamic portfolio of noteworthy imports in fast growing and dynamic categories. Alexandre Ricard, Chairman and CEO of Pernod Ricard, said: “Plymouth, Powers, Knappogue Castle and Clontarf have strong potential in growing categories. As we strive to constantly strengthen our brand-building, this dedicated and fit for purpose approach allows these brands to have renewed development and to meet new consumers. The Gin Hub and Irish Distillers global brand companies will work closely with Lafayette Imports to support this innovative approach.” For Lafayette Imports, Mark Teasdale commented: “The Spirits market is driven by innovation and premium high-quality brands with provenance and heritage. We are excited to be bringing our expertise, track-record and know-how to an entirely new company which will house a noteworthy portfolio of brands in exciting categories with huge growth potential.” About Pernod Ricard Pernod Ricard is the world’s No 2 in wines and spirits with consolidated sales of €8,448 million in FY20.
Download Press Release

Press release – 29 July 2021 Pernod Ricard launches its innovative new Responsible Party campaign: “Drink More…Water” Pernod Ricard is today launching an innovative new international digital campaign through its Responsible Party initiative, aimed at tackling the issue of binge drinking. Its message is simple and universal: “Drink More… Water” As our social lives gradually return to normal after 18 months of minimal human contact due to the pandemic, the Responsible Party program, which has been engaged in the prevention of alcohol misuse by young adults since 2009, remains fully committed to combatting binge drinking. The reopening of bars, clubs and restaurants after so long could lead to excessive drinking and harmful use of alcohol amongst young people. That is why Responsible Party decided to intensify its efforts, launching a bold digital campaign designed by award-winning digital agency Buzzman. The “Drink More… Water” campaign is based on the Responsible Party Program’s main drivers: to persuade young adults that there is no fun in excessive drinking and to empower them to make the right choices for themselves, thanks to a peer-to-peer approach. Water has always been one of the core elements of the program as it is one of the ways of reducing harmful drinking. The campaign aims to connect with the genZ audience by adopting their own mindset and a simple, impactful and universal message – asking them to “Drink More Water”. By not shying away from showing the unpleasant, embarrassing and harmful consequences of alcohol abuse, the campaign features snapshots of what can happen when people binge drink while encouraging them to “Drink More”, which appears contradictory.
Sortimento Var-Sommar 2017

o sortimento var-sommar 2017 .. VaLKOMMEN TILL PERNOD RICARD SWEDEN Kära kunder och läsare, ni håller i nya utgåvan av vår sortimentskatalog. Vi ser fram emot en fullspäckad och intensiv vår- och sommarsäsong, med mycket aktiviteter, många nyheter och spännande evenemang. I maj välkomnar vi ABSOLUT MIXT, två smaker, i portföljen. Ett mycket efterlängtat och uppfriskande tillskott. Kategorin RTD, Ready to Drink, är helt ny för oss och vi hoppas att ni kommer att uppskatta dessa produkter. Absolut Lime – en ny smak i Absolutfamiljen – blir en prefekt ingrediens i vårens och sommarens drinkar. Lanseras i april. Ni har säkert redan sprungit på två av våra senaste tillskott: Monkey 47 – en unik gin från Schwarzwald och australiensiska Jacob´s Creek Double Barrel Shiraz. I april kommer ytterligare en australiensare: Jacob´s Creek Unvined Sparkling – ett komplement till de tre andra alkoholfria viner som redan finns i vårt sortiment. Från Nya Zeeland kommer Stoneleigh Wild Valley Sauvignon Blanc, ett mycket fräscht vår- och sommarvin. För att nämna några nykomlingar. Tack vare våra kunniga och passionerade medarbetare och vår unika och breda portfölj är vi marknadsledande och med stolthet gör vi våra varu- märken kända över hela Sverige. Visionen är att skapa tillväxt för oss och våra samarbetspartners. Inte bara genom våra goda drycker utan även genom nytänkande, kreativitet, entreprenörskap och, inte minst, vårt CSR engagemang och arbete. Vi vill att våra drycker ska avnjutas med god eftersmak. Fabrice Audan VD Pernod Ricard Northern Europe VD Pernod Ricard Sweden 3 04 NYHETER 53 SPRIT 54 SUPER PREMIUM 08 VIN 57 VODKA 06 FINE WINES 60 TEQUILA 08 ARGENTINA 62 GIN 10 AUSTRALIEN 65 ROM 20 CHILE 66 WHISKEY IRLAND 24 FRANKRIKE 69 WHISKY SKOTTLAND 30 ITALIEN 73 BOURBON USA 37 NYA ZEELAND 40 PORTUGAL 73 CALVADOS 42 SPANIEN 74 COGNAC PERNOD RICARD SWEDEN 46 TYSKLAND 75 EAU-DE-VIE/.