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V1s1onscookware Corning Glass Works , Corning , NY, USA. [Sell sheets dated 12/86 and 1/87] v1s1onsCOOKWARE "YOUR CHOICE" OPEN-STOCK PROMOTION & 4-QUART COVERED ROASTER INTRODUCTION MARKET DYNAMICS RETAIL OPPORTUNITIES • VISIONS - 22% Market Share .* • Continue to merchandise against competition in • America 's #1 selling rangetop cookwar e.* Rangetop Cookware Department s. • Up 16 points versus last year. * • Promote and capture a larger dollar share of the VISIONS business. • VISIONS Sets - #1 in Dollar Share (28%). * • Functional Open-Stock Assortment. • Up 19 points versus last yea r. * • "Your Choice" Price Points . • VISIONS Saucepans- #1 in Doll ar Share (29%). * • VISIONS - Only leading ran getop cookware • Up 15 points versus last year. * with microwave versatility. • VISIONS - Fastest Turning Rangetop Brand .* • 5.8 times annually. * NATIONAL ADVERTISING • #1 Advertiser in Rangetop Category! NEW PRODUCT • Over $8.5MM in National Television and Print • Introducing ovenware versatility to the VISIONS Support. cookware line. • 4-Quart Covered Roaster. TRADE OFFER· • Large, easy to grip handles. • 5-15 % Special Off Invoice Allowance ** • High domed cover for roasting. • Co-op Advertising Allowance (CAAP) ** • Attra ctive fluted design will enhance table **Contact your Corning Sales Represent ative for serving. detail s. *Ind ependent National Audit CORNING NOTES: () ~ h . e Juliette K. and Leonard s r( 1 Rakow Research Library · V-12 ~~ ~~ ~~ ~~ V-20-N V-5-N V-21 NEW V11SlonsCOOKWARE ·~1s1ans COOKWARE · 1s1cnsCOOKWARE · Sales UPC Item Units/ Lbs./ Case Number No. Description Case Case Cube 71160- ~ ' ~"--.:::..::- /,< V-5-N-RSP 5-Quart Covered Saucepot - SPECIA L 2 16 1.46 01873 ~ V-12-RSP ~ 9 11 (21/i-Quart) Chicken Fryer With Cover - 2 10 1.17 01883 t:=r SPECIAL V-20-N-RSP 1 Yi-Quart Doubl e Boiler With Cover - SPECIAL 2 14 1.03 01889 ~--- 4-Quart Covered Roaster - SPECIAL 2 17 1.18 01850 NEW V-21-RSP \~~~- CH-83-R Consumer Handout - Available FREE - Contact Your Corning Sales Representative. CK-131 P.O.P. Easel Card With Handout Hold er - Ava ilable FREE - Contact Your Corning Sales Representative. CD-100 Wire Display Rack - Available FREE - See Your Corning Sales Repres entative. CORNING GLASS WORKS CONSUMER PRODUCTS DIVISION CORNING, NEW YORK 14831. ..... ~,~~..., t\ .... ··~~· ..J Line art ,s availab le from VISIONS an d •-4• a re Registered CORNING your Corning Sales Representative. Tr ade m arks of Co rnin g Class Works, CCP-1'11 12/86M A Corning, New York 14831 That little blue flower. And a who le lot more . Printed in U .S. A. INTRODUCING VISIONS 0 V-168 5-PIECE STARTER SET MARKET DYNAMICS RETAIL OPPORTUNITIES • VISIONS - 22 % Market Share. * • Merchandise as a VISIONS Starter Set. • America's #1 selling rangetop cookware. * • Offering microwave versatility. • Up 16 points versus last year. * • Profitable Incremental Volume . • VISIONS Sets - #1 in Dollar Share (28 %) . * • Promote in a competitive price range . • Up 19 points versus last year. * • Positioned to Strengthen VISIONS Set Strategy . • VISIONS Saucepans - #1 in Dollar Share (29% ). * • Up 15 points versus last year. * NEW PRODUCT • VISIONS - Fastest Turning Rangetop Brand! • 5-Piece Starter Set • 5.8 times annually .* • 1-Pint Covered Saucepan • 1-Quart Covered Saucepan with Pour Spout • 7" Skillet NATIONAL ADVERTISING • #1 Advertiser in Rangetop Category! • Over $8.5MM in National Television and Print TRADE OFFER: Support. • 10 % Special Off Invoice Allowance ** • Co-op Advertising Allowance (CAAP) ** **Contact yo ur Corni ng Sales Representative for details. *Independ ent National Audit CORNING NOTES: ISICMS® COOKWARE COOKWARE ~ISIOMS® ~ISIOMS® COOKWARE COOKWARE Sales UPC Item Units / Lbs./ Case Number No . Description Ca se Case Cube 71160- NEW V-168-RSP @= VISIONS 5-Piece Starter Set complete with 1-Pint 2 13 .97 018 52 Covered Saucepan , 1-Q uart Covered Saucepan ~ - With Pour Spout and 7'' Skillet - SPECIA L CH-83-R Consumer Handout - Availab le FREE - See Your Corning Sales Representative. CK-131 P.O.P . Easel Card With Handout Holder - Available FREE - See Your Corning Sales Represen tative. CD-100 Wire Display Rack - Ava ilable FREE - See Your Corning Sales Representative. CORNING GLASS WORKS CONSUMER PRODUCTS DIVISION :· CORNING , NEW YORK 14831 . ......~\~~·· . ··~;,1::::-·J Line art is avai lab le from VISIONS and 0 >&• a re Registe red CORNING your Corning Sales Representative . Trademark s of C orn ing Glass Works, CCP -192 12/86MA Co rnin g, New York 14831 That little blue flower And a whole lot more. Printed in U.S.A. CORNING VISIONS® V-6-BP Rangetop Cookware Bulk Pack Promotion MARKET DYNAMICS PRODUCT INFORMATION • VISIONS - America 's #1 selling rangetop Catalog Number : V-6-BP-RSP cookware . Description: 7" Skillet Bulk Pack • 22% Market Share! * Quantity: (8) 7" Skillets • Skillets account for over 50% of all rangetop cookware unit sales! Case Weight: 13 pounds • The only leading rangetop cookware with Case Cube: 1.27 microwave versatility! Case Dimensions: 16" x 11" x 12.5" UPC Code: 71160-01884 RETAIL OPPORTUNITIES • Generate trial and impulse purchases . • Bulk Pack Merchandising TRADE OFFER: • Fastest turning rangetop brand . • 10% Special Off Invoice Allowance ** • 5.8 Times Annually* • Spec ial Baking Season Shipping • Designed for off-shelf displays! Window * * • Co-op Advert ising Allowance (CAAP)** NATIONAL ADVERTISING ** Contact your Corning Sales Representative for details • #1 Advertiser in Rangetop Category. • Over $8.5MM in national television and print support .. *Independent National Aud it VISIONS is a Registe red Trademark of Corning Glass Works , Corning , New York 14831 CORNING CCP- 193 12/ 86 FLP Printed in U.S.A. MARKETDYNAMICS RETAILOPPORTUN TIES • VISIONS - 22 % Market Share. * • Merchandising flexibility with tray pack • America 's #1 selling rangetop cookware. * promotion. • Up 16 points versus last year. * • Promotional profile to gain incremental sales volume. • VISIONS Sets - #1 in Dollar Share (28 %).* • Priced competitively to capitalize on "FREE" • Up 19 points versus last year. * consumer offer. • VISIONS Saucepans- #1 in Dollar Share (29% ). * • VISIONS - Only leadin g Rangetop Cookware • Up 15 points versus last year. * with microwave versatility. • VISIONS - Fastest Turning Rangetop Brand! • 5.8 times annually. * TRADEOFFER. • Special Merchandisin g-Tray Pack ** NATIONALADVERTISING • Co-op Advertising Allowance (CAAP) ** • #1 Advertiser in Rangetop Category! **Contact your Corni ng Sales Representat ive for details. • Over $8.5MM in National Television and Print Support . *Indep end ent National Audit CORNING I NOTES: VISIOnCOOKWARE COOKWARE COOKWARE V!ISIOMS®u COOKWARE COOKWARE Sales UPC Number Item Units/ Lbs./ Case 71160- No. Description Case Case Cube V-581 -P ~ 5-Q u,ct Coveced Saucepot wHh FREE 1-P;nt 1 Set 11 .94 01880 ~ Covered Saucepan - SPECIAL CH-83 -R Consumer Handout - Available FREE - Contact Your Corning Sales Repres entati ve. CK-131 P.O.P. Easel Card With Handout Hold er - Availab le FREE - Contact Your Cornin g Sales Represe ntati ve. C0-100 Wire Display Rack - Availab le FREE - Contact Your Corning Sales Representative. CORNING GLASS WORKS CONSUMER PRODUCTS DIVISION CORNING, NEW YORK 14831. :·. •...~~~,~~~-·-­ .... ... Line art is available from CORNING your Corning Sales Representa tive . VISIONS and •>h• are Registered CCP -194 12/86M A Trademarks of Corning Glass Works, Printed in U.S.A . Corning , New York 14831 That little blue Aower.Anda whole lot more. CORNINGW-.... FrenchH1zite COOKWARE 5-PIECE SET II\1RODUCTION CORNING WARE HERITAGE RETAIL OPPORTVNITl'~S • America's #1 selling brand of ovenware/ • List the newest CORNING WARE FRENCH cookware for over 25 years! WHITE Starter Set which offers round shapes in • CORNING WARE continues as the leader with functional sizes. over 66% dollar share of casserole market. * • Price point is targeted to generate high volume • Sets represent 35% of total casserole sales .* sales at profitable margins. • FRENCH WHITE now commands a 23% market • Build displays to take advantage of gift-giving share and is growing. * events. CONSUMER APPEAL NEWP ODUCT • Ideal for microwave and conventional ovens. • 5-Piece Round Cookware Starter Set Cooks , serves and stores. Perfect for all occasions. • 1 Yi-Quart Covered Round Casserole • Versatile new set handles a variety of cooking • 10" Pie Plate (Quiche) functions such as casseroles, open baking, • 2 - 16-o z. Round Casseroles individual portions and soup . • FRENCH WHITE cookware 's unique look appeals to an incremental consumer base. • New packaging boldly displays the CORNING WARE brand name to position FRENCH TRADE OFFER: WHITE as a CORNING WARE line. • 10 % New Distribution Allowance ** • Co-op Advertising Allowance (CAA P) ** **Conta ct your Corn ing Sales Repr esentativ e for details. *Independ ent National Audit CORNING /a NOTES: F-350 COANINGWARe" F-35 0 FrenchJf'hite ® CORNINGWARe® COOKWARE FrenchWhite COOKWARE ® COANINGWARe" CORNINGWARe® FrenchJf'hite ® FrenchWhite COOKWARE ® COOKWAR E Sales UPC Item Units/ Lbs./ Case Number No. Description Case Case Cub e 71160- NEW F-350 CORNING WARE ® FRENCH WHITE ® Set 2 14 1.13 02298 comp lete with 1 Yi-Quart Covered Round Casserole, 10" Pie Plate (Quiche) and 2 - 16-oz. Round Casseroles CD-41 Universal Set Organizer - Available FREE - Contact Your Corning Sales Representative. CD-90 Universal Stand-Up Display - Available FREE - Contact Your Coming Sales Representative. CORNING GLASS WORKS CONS UMER PRODUCTS DIVISION CORNING , NEW YORK 14831 . ... ~,~iJ" .. ·.. ·~~--J Line art is av ail a ble from CORNI N G WARE , FRENCH WHITE a nd ..,,.,,. CORNING your Co rn in g Sa les Re pr ese ntative . ar e Registered Tr a demark s of Co rnin g CC P-195 12 / 86MA Gla ss W o rk s, C o rnin g, New Yo rk 148 3 1 That little blue flower And a whole lot more. Pr inted in U.S .A . ICoRNING WA!! "I A-321 SET PROMOTION Cornflower Emblem SPICE O' LIFE® Design (-8) Pastel Bouquet (-93 ) A-321-93 Shadow Iris (-333) CORNINGWARE HERITAGE RETAILOPPORTUNITIES • America's #1 selling brand of ovenware / • Capitalize on the casserole set market with a cookware for over 25 years! functional set promotion.
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