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Design Communication Arts 66 Design Communication Arts Enroll at uclaextension.edu or call (310) 825-9971 Typography X 479.4A Art 4 units Core Design Concepts This hands-on course covers the fundamentals of For information on course content, prerequisites, type, its characteristics, vocabulary, and nomenclature DESIGN or advisement, email [email protected], visit as well as creative uses of type and how it is inte- uclaextension.edu/dca, or call (310) 206-1422. grated in successful design. Prerequisite: X 479.6A Design Fundamentals and X 481.997 InDesign. Enroll- For online course technical requirements see ment limited. Internet access required to retrieve COMMUNICATION page 4. course materials. & The 7 Core Design Concepts courses are designed for Reg# 245383CA those pursuing the Design Communication Arts Certificate. Through Mar 1: $595 / After: $655 These courses also are open to non-certificate students. Westwood: 408 1010 Westwood Center ARTS Tue 7-10pm, Apr 1-Jun 17, 12 mtgs In addition to these 7 courses, students pursuing the No refund after Apr 8. Design Communication Arts Certificate also must Janine Vigus, for credits see page 66. 66 Core Design Concepts complete the Print and Graphic Communication Design Toolkit plus 6 electives. m 67 Print & Graphic Communication Design Typography Required Courses: X 479.4A Art 4 units 68 Web & Interaction Design X 479.6A Design Fundamentals (4 units) Prerequisite: X 479.6A Design Fundamentals and X 482.1D Color Methodologies (4 units) X 481.997 InDesign. Enrollment limited. For more 69 Photography X 479.4A Typography (4 units) information see page 66. 69 Advanced Design Electives X 479.2D Icons, Logos, and Logotype Design Reg# 245461CA (4 units) Through Mar 1: $595 / After: $655 70 Weekend & Short Courses X 479.6E Design II: Collateral Communication Apr 1-Jun 17 (4 units) Deane Swick, MFA, graphic designer and artist X 479.3D Design History and Context (4 units) X 479.68 Design III: Advanced Design Practice Branding: Icons, Logos, and (4 units) Identity Systems X 479.2D Art 4 units Design Fundamentals Learn to develop memorable identities using symbols, X 479.6A Art 4 units logos, and comprehensive environments to define and Fee does not include cost of art supplies. reinforce personality, tone, and voice with the goal of It’s Your Show A hands-on introduction to the creative process and core creating meaningful, dynamic relationships with the elements of graphic design for a variety of outputs customer. For technical requirements see page 4. A Call for Entries for Our Next Exhibit of Student Work including print and electronic media. Topics include Prerequisite: X 479.6A Design Fundamentals and research, typography, imagery, and concept development. X 479.4A Typography; proficiency with Photoshop, Projects are progressive and critiqued. Enrollment limited. Illustrator, and InDesign. Enrollment limited. Internet Internet access required to retrieve course materials. access required to retrieve course materials. Reg# 245389CA Reg# 245380CA Through Mar 2: $595 / After: $655 Through Feb 28: $595 / After: $655 Westwood: 408 1010 Westwood Center Westwood: 408 1010 Westwood Center Wed 7-10pm, Apr 2-Jun 18, 12 mtgs Mon 7-10pm, Mar 31-Jun 16 No refund after Apr 9. Westwood: 407 1010 Westwood Center Jag/Jeff Aguila, art director specializing in print ✷✷Sat 10am-1pm, Jun 7, 12 mtgs campaigns who has worked with some of the largest (no mtg 5/26) entertainment design firms, including BLT & Associates No refund after Apr 7. and Art Machine, a Trailer Park Co., as well as 20th Pash, Vice President of Brand and Creative Manage- Century Fox, Lions Gate Films, Universal, Paramount, ment, ABC. Pash has designed the official logo for Miles Sony Pictures, Warner Brothers, ESPN, Xbox, and Sony Davis, brand extensions for Playboy, products for John PlayStation. Jag received The Hollywood Reporter Varvatos, retail product strategy for Motown Records, Key Art Award for Home Entertainment—Special and advertising for Perrier. His book, Inspirability, fea- Recognition Print for his work on the DVD packaging tures interviews with 40 prominent graphic designers. for Saw: Uncut Edition. Reg# 245410CA Design II: Collateral Through Mar 3: $595 / After: $655 Communication m Westwood: 407 1010 Westwood Center X 479.6E Art 4 units Thu 7-10pm, Apr 3-Jun 19, 12 mtgs This course introduces students to strategies in design No refund after Apr 10. communication and covers utility of systems, programs, Henry Mateo, freelance design consultant in several campaigns, and design families. Visual presentation and design disciplines, including graphics, industrial, and concept development are emphasized. For technical It’s not too early to start thinking We encourage you to submit work interiors. Mr. Mateo has worked with such design firms requirements see page 4. Prerequisite: X 479.6A about original art and design work you have produced in a studio arts, as RKS, Splane Design Associates, Melvin Best Design Fundamentals, X 481.99Z InDesign, and to submit for the Visual Arts photography, or design communica- & Associates, DesignworksUSA, Rimco, and Beynon & X 479.4A Typography. Enrollment limited. & Company, and with such clients as Chevys restaurants, Program juried student exhibit, tion arts course during the past year. Reg# 245422CA EBSCO Publishing, Westfield Shopping Centers, Honda “It’s Your Show,” opening May 30. Through Mar 1: $595 / After: $655 Corporation, SEGA, Harmon Kardon, BMW, Brookstone, Apr 1-Jun 17 PriceWaterhouseCoopers, and Adventist Hospitals. Shirin Raban, Owner, Wingz Design, with experience Recipient, UCLA Extension Distinguished Instructor in package design and branding for such brands as Award, 2010. Mattel Toys and Korbel Champagne; recipient of UCLA For eligibility information, specs, and submission form, m Extension Department of the Art’s Outstanding Instructor visit visual.uclaextension.edu. Design Fundamentals Award, 2010 X 479.6A Art 4 units Fee does not include cost of art supplies. Enrollment limited. For more information see page 66. & Reg# 245459CA Through Mar 3: $595 / After: $655 Apr 3-Jun 19 What Our Students Say Janine Vigus, independent design professional in the nonprofit sector who has designed identities, catalogs, “ The instructors have really made my experience in the DCA reports, event calendars, exhibitions, exhibition graphics, and ephemera for such clients as Chinese American program an excellent two years.” Museum, Fowler Museum at UCLA, Getty Conservation Institute, Huntington Library Press, LACMA, Library —Benny Gee Foundation of Los Angeles, Small Arms Survey, and Vincent Price Art Museum Enroll at uclaextension.edu or call (310) 825-9971 Design Communication Arts 67 Design History and Context Photoshop I (Laptop) X 479.3D Art 4 units X 481.11 Art 4 units Gain a broad understanding of design and its dynamic Held in a regular classroom with student-provided past to discover inspiration for the present. Survey the laptops. Design Communication Arts history of visual communication, design’s sociopolitical Learn to create, manipulate, and combine digital and cultural contexts, and the artistic and technological images. Develop a working knowledge of Photoshop’s characteristics of various movements. Students create features; use the program in 2D print, interactive, and Certificate portfolio pieces inspired by the designers and move- web applications; and learn importing and exporting ments studied. Prerequisite: X 479.6A Design Funda- features. Enrollment limited. In-class personal laptop Earn a Certificate in Our Customizable Program mentals, X 481.99Z InDesign, and X 479.4A Typogra- access required. Internet access required to retrieve phy. Enrollment limited. Internet access required to course materials. for Career-Minded Graphic Designers retrieve course materials. & Reg# 245783CA Reg# 245390CA Through Mar 1: $679 / After: $745 This 16-course certificate is Through Mar 2: $595 / After: $655 Westwood: 413 1010 Westwood Center ideal for those who want to pur- Westwood: 407 1010 Westwood Center Tue 7-10pm, Apr 1-Jun 17, 12 mtgs Wed 7-10pm, Apr 2-Jun 18, 12 mtgs No refund after Apr 8. sue a career in graphic design. No refund after Apr 9. Hakon Engvig, BA in design with 2 advanced design DCA courses are open to all Alvalyn Lundgren, Founder, Alvalyn Creative, a design certificates from UCLA Extension. A native-born Norwegian, students; certificate candidacy firm primarily focused on identity, branding, print, and Engvig’s domestic and international clients include web design that has developed award-winning publica- UCLA Medical Center, Macy Gray, Lifehouse, the is not required. tions for the City of Los Angeles; contributing designer, Together Project (India), and OTE Historical Restoration Create Magazine Committee (Norway). DCA Curriculum 11 Required Courses Photoshop I X 481.11 Art 4 units Core Design Concepts Print & Graphic Learn to create, manipulate, and combine digital images. Develop a working knowledge of Photoshop’s Design Fundamentals Communication features; use the program in 2D print, interactive, and web applications; and learn importing and exporting Color Methodologies Design features. Enrollment limited. Held in a Mac lab. Visitors Typography not permitted. Internet access required to retrieve For information on course content, prerequisites, course materials. or advisement, email [email protected], visit Branding: Icons, Logos, and uclaextension.edu/dca, or call (310) 206-1422. Reg# 245388CA Identity Systems Through Mar 2: $905 / After: $995 For online course technical requirements see Westwood: B04 1010 Westwood Center Design II: Collateral Communication Wed 6:30-10pm, Apr 2-Jun 4, 10 mtgs page 4. Design History and Context No refund after Apr 9. Design by recent DCA graduate Benny Gee. Todd Smith, for credits see page 67. Design III: Advanced Design Practice Required Toolkit Software Requirements Photoshop I m Page 66. The Print and Graphic Communication Design Toolkit is X 481.11 Art 4 units Students must have access to required for students pursuing the Design Communica- Enrollment limited. For more information see Print and Graphic the current version of the Adobe tion Arts Certificate. These courses also are open to page 67. & non-certificate students.
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