66 Design Communication Arts Enroll at uclaextension.edu or call (310) 825-9971 Typography X 479.4A Art 4 units Core Design Concepts This hands-on course covers the fundamentals of For information on course content, prerequisites, type, its characteristics, vocabulary, and nomenclature DESIGN or advisement, email [email protected], visit as well as creative uses of type and how it is inte- uclaextension.edu/dca, or call (310) 206-1422. grated in successful design. Prerequisite: X 479.6A Design Fundamentals and X 481.997 InDesign. Enroll- For online course technical requirements see ment limited. Internet access required to retrieve COMMUNICATION page 4. course materials. & The 7 Core Design Concepts courses are designed for Reg# 245383CA those pursuing the Design Communication Arts Certificate. Through Mar 1: $595 / After: $655 These courses also are open to non-certificate students. Westwood: 408 1010 Westwood Center ARTS Tue 7-10pm, Apr 1-Jun 17, 12 mtgs In addition to these 7 courses, students pursuing the No refund after Apr 8. Design Communication Arts Certificate also must Janine Vigus, for credits see page 66. 66 Core Design Concepts complete the Print and Graphic Communication Design Toolkit plus 6 electives. m 67 Print & Graphic Communication Design Typography Required Courses: X 479.4A Art 4 units 68 Web & Interaction Design X 479.6A Design Fundamentals (4 units) Prerequisite: X 479.6A Design Fundamentals and X 482.1D Color Methodologies (4 units) X 481.997 InDesign. Enrollment limited. For more 69 Photography X 479.4A Typography (4 units) information see page 66. 69 Advanced Design Electives X 479.2D Icons, Logos, and Logotype Design Reg# 245461CA (4 units) Through Mar 1: $595 / After: $655 70 Weekend & Short Courses X 479.6E Design II: Collateral Communication Apr 1-Jun 17 (4 units) Deane Swick, MFA, graphic designer and artist X 479.3D Design History and Context (4 units) X 479.68 Design III: Advanced Design Practice Branding: Icons, Logos, and (4 units) Identity Systems X 479.2D Art 4 units Design Fundamentals Learn to develop memorable identities using symbols, X 479.6A Art 4 units logos, and comprehensive environments to define and Fee does not include cost of art supplies. reinforce personality, tone, and voice with the goal of It’s Your Show A hands-on introduction to the creative process and core creating meaningful, dynamic relationships with the elements of graphic design for a variety of outputs customer. For technical requirements see page 4. A Call for Entries for Our Next Exhibit of Student Work including print and electronic media. Topics include Prerequisite: X 479.6A Design Fundamentals and research, typography, imagery, and concept development. X 479.4A Typography; proficiency with Photoshop, Projects are progressive and critiqued. Enrollment limited. Illustrator, and InDesign. Enrollment limited. Internet Internet access required to retrieve course materials. access required to retrieve course materials. Reg# 245389CA Reg# 245380CA Through Mar 2: $595 / After: $655 Through Feb 28: $595 / After: $655 Westwood: 408 1010 Westwood Center Westwood: 408 1010 Westwood Center Wed 7-10pm, Apr 2-Jun 18, 12 mtgs Mon 7-10pm, Mar 31-Jun 16 No refund after Apr 9. Westwood: 407 1010 Westwood Center Jag/Jeff Aguila, art director specializing in print ✷✷Sat 10am-1pm, Jun 7, 12 mtgs campaigns who has worked with some of the largest (no mtg 5/26) entertainment design firms, including BLT & Associates No refund after Apr 7. and Art Machine, a Trailer Park Co., as well as 20th Pash, Vice President of Brand and Creative Manage- Century Fox, Lions Gate Films, Universal, Paramount, ment, ABC. Pash has designed the official logo for Miles Sony Pictures, Warner Brothers, ESPN, Xbox, and Sony Davis, brand extensions for Playboy, products for John PlayStation. Jag received The Hollywood Reporter Varvatos, retail product strategy for Motown Records, Key Art Award for Home Entertainment—Special and advertising for Perrier. His book, Inspirability, fea- Recognition Print for his work on the DVD packaging tures interviews with 40 prominent graphic designers. for Saw: Uncut Edition. Reg# 245410CA Design II: Collateral Through Mar 3: $595 / After: $655 Communication m Westwood: 407 1010 Westwood Center X 479.6E Art 4 units Thu 7-10pm, Apr 3-Jun 19, 12 mtgs This course introduces students to strategies in design No refund after Apr 10. communication and covers utility of systems, programs, Henry Mateo, freelance design consultant in several campaigns, and design families. Visual presentation and design disciplines, including graphics, industrial, and concept development are emphasized. For technical It’s not too early to start thinking We encourage you to submit work interiors. Mr. Mateo has worked with such design firms requirements see page 4. Prerequisite: X 479.6A about original art and design work you have produced in a studio arts, as RKS, Splane Design Associates, Melvin Best Design Fundamentals, X 481.99Z InDesign, and to submit for the Visual Arts photography, or design communica- & Associates, DesignworksUSA, Rimco, and Beynon & X 479.4A Typography. Enrollment limited. & ­Program juried student exhibit, tion arts course during the past year. Company, and with such clients as Chevys restaurants, Reg# 245422CA EBSCO Publishing, Westfield Shopping Centers, Honda “It’s Your Show,” opening May 30. Through Mar 1: $595 / After: $655 Corporation, SEGA, Harmon Kardon, BMW, Brookstone, Apr 1-Jun 17 PriceWaterhouseCoopers, and Adventist Hospitals. Shirin Raban, Owner, Wingz Design, with experience Recipient, UCLA Extension Distinguished Instructor in package design and branding for such brands as Award, 2010. Mattel Toys and Korbel Champagne; recipient of UCLA For eligibility information, specs, and submission form, m Extension Department of the Art’s Outstanding Instructor visit visual.uclaextension.edu. Design Fundamentals Award, 2010 X 479.6A Art 4 units Fee does not include cost of art supplies. Enrollment limited. For more information see page 66. & Reg# 245459CA Through Mar 3: $595 / After: $655 Apr 3-Jun 19 What Our Students Say Janine Vigus, independent design professional in the nonprofit sector who has designed identities, catalogs, “ The instructors have really made my experience in the DCA reports, event calendars, exhibitions, exhibition graphics, and ephemera for such clients as Chinese American program an excellent two years.” Museum, Fowler Museum at UCLA, Getty Conservation Institute, Huntington Library Press, LACMA, Library —Benny Gee Foundation of Los Angeles, Small Arms Survey, and Vincent Price Art Museum Enroll at uclaextension.edu or call (310) 825-9971 Design Communication Arts 67 Design History and Context Photoshop I (Laptop) X 479.3D Art 4 units X 481.11 Art 4 units Gain a broad understanding of design and its dynamic Held in a regular classroom with student-provided past to discover inspiration for the present. Survey the laptops. Design Communication Arts history of visual communication, design’s sociopolitical Learn to create, manipulate, and combine digital and cultural contexts, and the artistic and technological images. Develop a working knowledge of Photoshop’s characteristics of various movements. Students create features; use the program in 2D print, interactive, and Certificate portfolio pieces inspired by the designers and move- web applications; and learn importing and exporting ments studied. Prerequisite: X 479.6A Design Funda- features. Enrollment limited. In-class personal laptop Earn a Certificate in Our Customizable Program mentals, X 481.99Z InDesign, and X 479.4A Typogra- access required. Internet access required to retrieve phy. Enrollment limited. Internet access required to course materials. for Career-Minded Graphic Designers retrieve course materials. & Reg# 245783CA Reg# 245390CA Through Mar 1: $679 / After: $745 This 16-course certificate is Through Mar 2: $595 / After: $655 Westwood: 413 1010 Westwood Center ideal for those who want to pur- Westwood: 407 1010 Westwood Center Tue 7-10pm, Apr 1-Jun 17, 12 mtgs Wed 7-10pm, Apr 2-Jun 18, 12 mtgs No refund after Apr 8. sue a career in graphic design. No refund after Apr 9. Hakon Engvig, BA in design with 2 advanced design DCA courses are open to all Alvalyn Lundgren, Founder, Alvalyn Creative, a design certificates from UCLA Extension. A native-born Norwegian, ­students; certificate candidacy firm primarily focused on identity, branding, print, and Engvig’s domestic and international clients include web design that has developed award-winning publica- UCLA Medical Center, Macy Gray, Lifehouse, the is not required. tions for the City of Los Angeles; contributing designer, Together Project (India), and OTE Historical Restoration Create Magazine Committee (Norway). DCA Curriculum 11 Required Courses Photoshop I X 481.11 Art 4 units Core Design Concepts Print & Graphic Learn to create, manipulate, and combine digital images. Develop a working knowledge of Photoshop’s Design Fundamentals Communication features; use the program in 2D print, interactive, and web applications; and learn importing and exporting Color Methodologies Design features. Enrollment limited. Held in a Mac lab. Visitors Typography not permitted. Internet access required to retrieve For information on course content, prerequisites, course materials. or advisement, email [email protected], visit Branding: Icons, Logos, and uclaextension.edu/dca, or call (310) 206-1422. Reg# 245388CA Identity Systems Through Mar 2: $905 / After: $995 For online course technical requirements see Westwood: B04 1010 Westwood Center Design II: Collateral Communication Wed 6:30-10pm, Apr 2-Jun 4, 10 mtgs page 4. Design History and Context No refund after Apr 9. Design by recent DCA graduate Benny Gee. Todd Smith, for credits see page 67. Design III: Advanced Design Practice Required Toolkit Software Requirements Photoshop I m Page 66. The Print and Graphic Communication Design Toolkit is X 481.11 Art 4 units Students must have access to required for students pursuing the Design Communica- Enrollment limited. For more information see Print and Graphic the current version of the Adobe tion Arts Certificate. These courses also are open to page 67. & non-certificate students. Communication Toolkit Creative Suite. Certificate students Reg# 245420CA receive a substantial discount on Required Courses: Through Mar 1: $655 / After: $715 Drawing for Communication X 479.2A Drawing for Communication (4 units) Apr 1-Jun 17 software at the UCLA Student X 481.11 Photoshop I (4 units) Kenneth Wischmeyer, MA in Instructional Technologies, Photoshop I Store. Lab hours are not available. X 481.47 Illustrator I (4 units) San Francisco State University; Adobe Certified Expert X 481.99Z InDesign (4 units) Illustrator I Candidacy Benefits Illustrator I InDesign Drawing for Communication m X 481.47 Art 4 units Students who enroll in the 16-course X 479.2A Art 4 units Discover how this vector-based drawing program inte- Page 67. certificate pay a $250 candidacy fee Fee does not include the cost of art supplies. grates into the suite of design tools. Features presented and receive the following: Develop drawing skills for successful communication in include templates, drawing paths, auto-tracing, blending design. Topics include thumbnails, quick sketches, features, gradient meshes, wrapping type, exporting, 5 Electives • Up to 80% discounts on Adobe drawing from reference, drawing from memory, render- shape and pen tools, and more. Enrollment limited. Held Students choose 5 electives from software purchased at the UCLA ing techniques, and media options. For technical in a Mac lab. Visitors not permitted. Internet access courses in web, interaction design, Student Store requirements see page 4. Enrollment limited. required to retrieve course materials. & print, and photography, as well as • Admittance to AIGA student group Reg# 245460CA Reg# 245381CA Through Mar 2: $595 / After: $655 Through Mar 1: $905 / After: $995 advanced design electives in studio events Westwood: B04 1010 Westwood Center arts and specialty areas of design. Apr 2-Jun 18 • UCLA Bruincard for just $10. Tue 7-10pm, Apr 1-Jun 17, 12 mtgs Todd Smith, MFA, fine artist and concept illustrator Mentor­ships also earn elective­ Good for campus discounts and working in film and television whose specialties include No refund after Apr 8. credit. We recommend students­ , Adobe Certified Expert and Instructor; more drawing, painting, environment design, and matte paint- Chana Messer choose electives that build port­ ing. Mr. Smith’s client list includes Sears, Hewlett owner, Mac in Art; artist whose work can be viewed at Packard, Milk, Boost Mobile, and various Hollywood Art Pic gallery of North Hollywood folios as well as software skills. Portfolio Review directors and production designers. Illustrator I m Course of Study After completing coursework, X 481.47 Art 4 units students must pass a final Students have the option of taking Enrollment limited. For more information see page 67. portfolio review. Reg# 245457CA courses entirely online, in the Through Mar 3: $655 / After: $715 classroom, or both for added Advisement Course Icons Apr 3-Jun 19 ­flexibility. Consult our Course Kenneth Murayama, Senior Production Artist, Blizzard Planning Guide on page 68. To schedule time with an advisor Provide Entertainment call (310) 206-1422 or email Information [email protected]. At-a-Glance m Online course. Facebook: Blog: facebook.com/uclaextensionvisualarts visual.uclaextension.edu & Textbook required M Twitter: Program Info: Meets during daytime hours. @DCAAdvisor uclaextension.edu/dca 68 Design Communication Arts Enroll at uclaextension.edu or call (310) 825-9971

Use this guide to navigate the DCA Certificate, but note that it can be Course Planning Guide for altered for your convenience. There are 64 total required units. Many courses are offered every quarter; others are scheduled on a rotating basis. DCA Certificate Students Move through the program at your own pace; it is not mandatory to take 3 courses each quarter.

1st Quarter 2nd Quarter 3rd Quarter Design Fundamentals (4 units) Typography (4 units) Illustrator I (4 units) Photoshop I (4 units) Color Methodologies (4 units) Branding: Icons, Logos, and Identity Systems (4 units) Drawing for Communication (4 units) InDesign (4 units) Elective Recommended: Think Like a Designer

4th Quarter 5th Quarter 6th Quarter Design II: Collateral Communication (4 units) Design III: Advanced Design Practice Elective Design History and Context (4 units) Elective Final Portfolio Review Elective Elective Recommended: Portfolio Polish

InDesign User Experience I User Experience I m X 481.99Z Art 4 units Web & Interaction X 481.99AF Art 4 units X 481.99AF Art 4 units Design and prepare projects for printing through the Today, designers must create compelling and innova- Prerequisite: Familiarity with a software that can be understanding of color management; tools, palettes, Design tive user-centered products and services. This course used to create wireframes, such as InDesign, Illustrator, menus, text, and graphics; and the efficiencies of For information on course content, prerequisites, is an overview of the latest user experience practices Powerpoint, OmniGraffle or Axure. Enrollment limited. creating templates, style sheets, and master pages. or advisement, email [email protected], visit and introduces the basics of product strategy, user For more information see page 68. Learn one- to multi-color output, image preparation, uclaextension.edu/dca, or call (310) 206-1422. research, information architecture, interaction design, Reg# Z8188CA type and file formats, digital prepress workflow, print- and usability testing. This includes topics such as Through Mar 1: $655 / After: $715 ing options, paper, binding, comping and finishing, mental models, taxonomies, personas, site maps, and Apr 1-Jun 17 interacting with vendors, quoting jobs, proofing sys- Suggested Toolkit wireframes. Throughout the course, students will Chris Cirak, a consummate design thinker, technolo- tems, and press checks. Prerequisite: Familiarity with develop a single comprehensive project for their port- gist, and entrepreneur; For 18 years, he has spear- Photoshop. Enrollment limited. Held in a Mac lab. The Web and Interaction Design Toolkit is one of the folio that will demonstrate both their creative and suggested options available to students pursuing the headed the movement towards rapid prototyping and ­Visitors not permitted. Internet access required to problem-solving capabilities. Prerequisite: Familiarity user-centric web and mobile application development retrieve course materials. & Design Communication Arts Certificate. This toolkit offers with a software that can be used to create wireframes, a sequence of courses designed to provide a foundation for companies including Google, Nike, Adobe, Mercedes, Reg# 245408CA such as InDesign, Illustrator, Powerpoint, OmniGraffle Starbucks, Xbox, Sony, Lexus, and Herbalife. Chris is in web and interaction design. These courses also are or Axure. Enrollment limited. Internet access required Through Mar 3: $905 / After: $995 open to non-certificate students. also active in the LA and SV startup communities, having Westwood: B04 1010 Westwood Center to retrieve course materials. & launched half a dozen companies. He is a graduate of Thu 6:30-10pm, Apr 3-Jun 19, 10 mtgs Elective Courses: Reg# Z8207CA Loyola Marymount University. (no mtg 4/24 & 5/1) X 481.24B Web Design I: HTML and CSS (4 units) Through Mar 1: $655 / After: $715 No refund after Apr 10. X 481.99AF User Experience Design (4 units) Westwood: 415 1010 Westwood Center Michelle Constantine, BFA, Art Center College Tue 7-10pm, Apr 1-Jun 17, 12 mtgs Advanced Topics of Design; artist who works primarily in fabric, print- Web Design I: HTML and CSS No refund after Apr 8. making, and collage with the integration of digital tools. X 481.24B Art 4 units Thomas Dillmann, MBA, Pepperdine University; user For information on the Advanced Web and Ms. Constantine has shown in galleries throughout This introduction to the world of modern web design experience architect with 15 years experience; former Interaction Design Certificate see page 70. California, New York, and London. exposes students to industry standards and best prac- head of experience planning and lead information tices for using HTML and CSS. Students create aes- architect at MRM Worldwide, UnitedFuture, and Thresh- Web Design II: JavaScript and jQuery thetically pleasing websites aligned with current design old Interactive; clients include Harbor Freight Tools, X 481.99VV Art 4 units Advanced Topics considerations that emphasize user experience (e.g., SDCVB, HollandAmerica, Alpine, state of Washington, This course moves deeper into the world of modern web audience, style, composition, size constraints, web SAP, Autodesk, Microsoft, GM, Red Lion, Sony, MPAA, design by introducing dynamically driven web pages. For information on the Advanced Print and design process). Topics include asset management, Fox, NBC, ABC, and Playboy; other projects include From animating galleries to dynamic navigational sys- Graphic Communication Certificate see page 70. image optimization, web hosting, site planning, and the early start ventures focused in on-demand video over tems, students gain an understanding of both JavaScript various tools web designers use to produce effective IP for Hilton, LodgeNet, RespondTV, and FasTV and jQuery to create a more dynamic user experience. m Illustrator II websites that meet industry demands. Prerequisite: Reg# Z8208CA Emphasis is on creating aesthetically pleasing websites X 479.47AA Art 4 units Proficiency with Photoshop. Enrollment limited. Held in Through Mar 2: $655 / After: $715 that uphold modern user experience standards. Lan- Develop advanced techniques and practical workflows. a Mac lab. Visitors not permitted. Internet access Westwood: 415 1010 Westwood Center guage specifics, degrading gracefully, and form man- Learn path building, altering and fine-tuning, type required to retrieve course materials. Wed 7-10pm, Apr 2-Jun 18, 12 mtgs agement are also examined. The course continues to issues, text effects, creating fonts, linked text, color Reg# 245376CA No refund after Apr 9. explore HTML, CSS, asset management, design consid- usage and application, gradient mesh, path patterns Through Mar 7: $905 / After: $995 Mark Sloan, former director of user experience at erations, remote hosting, and live publishing (FTP) as and brushes, 3D packaging comps, and prepress Westwood: B04 1010 Westwood Center multiple agencies in Los Angeles that focused on pro- introduced in Web Design I: HTML and CSS. Prerequi- issues. Projects are built around print identities, visual ✷✷Mon 2:30-6pm, Apr 7-Jun 16, 10 mtgs ducing quality methodologies adapted to each client’s site: X 481.24B Web Design I: HTML and CSS. Enroll- effects, and other high-level applications. For technical (no mtg 5/26) needs. Mr. Sloan has worked for Sapient, Schematic, ment limited. Held in a Mac lab. Visitors not permitted. requirements see page 4. Prerequisite: X 481.47 No refund after Apr 14. and Level Studios, as well as a variety of industries Internet access required to retrieve course materials. Illustrator I. Enrollment limited. Mitchell Gohman, MS in Education, Director of Design, across multiple platforms, including web, TV, and mobile Reg# 245377CA Reg# 245456CA The Sandbox Canvas phones. His previous clients include Vizio, Disney, Through Mar 7: $905 / After: $995 Through Mar 3: $655 / After: $715 Harpo, Microsoft, Johnson & Johnson, and Target. Westwood: B04 1010 Westwood Center Apr 3-Jun 19 Web Design I: HTML and CSS m Mon 6:30-10pm, Apr 7-Jun 16, 10 mtgs Kenneth Murayama, Senior Production Artist, Blizzard X 481.24B Art 4 units (no mtg 5/26) Entertainment Prerequisite: Proficiency with Photoshop. Enrollment No refund after Apr 14. limited. For more information see page 68. & Mitchell Gohman, MS in Education, Director of Design, The Sandbox Canvas Reg# 245423CA Through Mar 1: $655 / After: $715 Apr 1-Jun 17 Dragos Bogdan, BS, Rutgers University in Information Technology; freelance computer consultant and web developer for various educational institutions and small businesses Enroll at uclaextension.edu or call (310) 825-9971 Design Communication Arts 69

Reg# 246235CA Through Mar 2: $595 / After: $655 Photography Westwood: 413 1010 Westwood Center Apply Art Courses to Wed 7-10pm, Apr 2-Jun 18, 12 mtgs For this quarter’s photography courses see No refund after Apr 9. the Arts section, page 14. Neal Weisenberg, Art Director, Disney Channel, Your Design Studies ­guiding the on-air visual identity for television’s ­number-1 children’s network. Part of team responsible Photography, studio arts & art history­ courses can apply toward DCA Suggested Toolkit for redesign of the iconic Disney Channel logo and certificates with approval. The Photography Toolkit is one of the suggested options network’s branding. Member, PromaxBDA and Emmys available to students pursuing the Design Communication Title Design Committee. This quarter’s courses include: Arts Certificate. This toolkit offers a sequence of courses designed to provide a foundation in photography. These Art and Electronics Shoot and Critique courses also are open to non-certificate students. X 479.2K Art 4 units Estimated cost for materials is $50; to be discussed Visualizing the Urban Landscape Elective Courses: at first class. X 438.9 Photography I (4 units) The Maker and DIY movements using simple electron- Photographic Portraiture X 440.22 Lighting I (4 units) ics are seeing exploding adoption by artists and X 439.90 Photography II (4 units) designers. A quick look at sites like kickstarter dem- Pages 14-15. X 440.221 Lighting II (3 units) onstrate the breadth of products and inventions— everything from robotics to new product launches and art pieces that sense and react to the environment. Arduinos, programming, soldering, and electronics are 6th Avenue by Walker Evans Advanced Design all simpler than they look and within your grasp. In this course, you’ll be guided through the selection and For a complete listing of arts courses see page 12. To learn more about Electives construction of your own project, with tutorials and applying Arts courses to DCA certificates call (310) 206-1422. For information on course content, prerequisites, lectures tailored to the specific interests of the class. or advisement, email [email protected], visit You’ll leave class with a working project that incorpo- uclaextension.edu/dca, or call (310) 206-1422. rates bits, electrons, and art. No programming or electronics experience required. In-class personal a minimum of one year in a professional user experi- Web Design II: Design Sustainability laptop access strongly encouraged. Internet access JavaScript and jQuery m ence design position. Internet access required to required to retrieve course materials. & retrieve course materials. X 479.10A Art 4 units X 481.99VV Art 4 units Integrating and understanding sustainability in design Reg# 245382CA Prerequisite: X 481.24B Web Design I: HTML and CSS. Reg# Z8209CA considers the creation, consumption, re-use, and Through Mar 1: $595 / After: $655 Enrollment limited. For more information see Through Mar 2: $655 / After: $715 planned obsolesce of the products, spaces, and materi- Westwood: 407 1010 Westwood Center page 69. & Westwood: 418 1010 Westwood Center als we use on a daily basis. This course explores built Tue 7-10pm, Apr 1-Jun 17, 12 mtgs Reg# 245425CA Wed 7-10pm, Apr 2-Jun 18, 12 mtgs environments, products, print, digital, and packaging No refund after Apr 8. Through Mar 1: $655 / After: $715 No refund after Apr 9. materials from a sustainability perspective. The design Pete Hawkes, currently with Oblong in Los Angeles, Apr 1-Jun 17 Jaime Russell Levy, user experience pioneer with 20+ process is used as a hands-on way for students to Mr. Hawkes has over 10 years of interactive design and Dragos Bogdan, BS, Rutgers University in Information years creating innovative browsing and non-linear explore innovation and inherent opportunities within any motion experience working with a wide range of clients, Technology; freelance computer consultant and storytelling experiences for products and services dis- project. Prerequisite: Basic familiarity with comping, including Ogilvy Interactive, KFC, Liz Claiborne, JWT, web developer for various educational institutions and tributed on multiple platforms, including high-profile, design, and production. Elective course in Global Sus- and Syfy Channel. small businesses large-scale web projects. Ms. Russell Levy runs JLR tainability Certificate. Enrollment limited. Internet access Interactive, an L.A.-based UX strategy and design required to retrieve course materials. & Your Idea as Innovative Solution HTML5 practice that helps lean startups transform business X 479.3C Art 4 units concepts into sustainable and scalable products. Reg# 245379CA X 481.5C Art 4 units Through Mar 1: $595 / After: $655 Innovative ideas are in demand, but getting buy-in is a HTML5 is the next evolution in cutting-edge web devel- challenge. Created for designers, entrepreneurs, and NEW COURSE Westwood: 211 Extension Lindbrook Center opment. In addition to providing a more semantic Tue 7-10pm, Apr 1-Jun 17, 12 mtgs employees brimming with ideas, this course covers how approach to content, HTML5 offers a wide range of User Experience III No refund after Apr 8. to generate, develop, and communicate ideas in an functionality in the browser—previously available only X 489.65 Art 4 units Nurit Katz, MBA, MPP, Chief Sustainability Officer, efficient and effective way. Instruction explores common through plug-ins. In this course, students learn to imple- In this course, students apply what they have learned in UCLA challenges and obstacles in the creative process and ment HTML5 features (including audio, video, and canvas User Experience I and II to real world case studies with Michael Neal, creative director, educator, and writer introduces methodologies, key tools, and techniques for animation) and geolocation techniques. The course also a civic focus. Moving from abstraction to real life, stu- who explores the intersections of science, fiction and creating and articulating innovative solutions. Partici- includes CSS3, HTML5-specific JavaScript, and strate- dents focus on problem solving a real world project, design. Mr. Neal has worked with Ogilvy, Pentagram, pants leave with the tools to pursue ideas more confi- gies for creating responsive layouts for cross-platform incorporating the philosophies of designing for advocacy AIGA, Public Radio International, MoMA, The Cooper- dently, including steps on how to transform ideas into and multi-device experiences, such as tablets and mobile and “big ideas”. Class will include articulating challenges Hewitt National Design Museum, and the Canadian something clear, meaningful, and attainable. Elective devices. Prerequisite: X 481.24B Web Design I: HTML and goals, the art of information gathering, prototyping, Centre for Architecture. He currently leads the creative course in Certificate in Global Sustainability Concentra- and CSS and X 481.99W Web Design II: JavaScript and field work, and studio time. Projects will be presented in team at S. Groner Associates in developing branding, tion in Design. Enrollment limited. Internet access jQuery. Held in a Mac lab. Visitors not permitted. common outputs such as web and mobile, similar to outreach, and strategy for environmental education. required to retrieve course materials. Reg# 245645CA what would be produced in a professional design firm. Reg# 245416CA Through Mar 3: $905 / After: $995 Prerequisite: X 481.99AF User Experience I and Graphic Design for Broadcasting Through Mar 3: $595 / After: $655 Westwood: B04 1010 Westwood Center X 479.8K User Experience II, or equivalent experience. X 481.4AA Art 4 units Westwood: 415 1010 Westwood Center ✷✷Thu 3-6pm, Apr 3-Jun 19, 12 mtgs Internet access required to retrieve course materials. Graphic Design provides a broadcast content provider Thu 7-10pm, Apr 3-Jun 19, 12 mtgs No refund after Apr 10. Reg# 245647CA with an identity that helps the viewer connect with its No refund after Apr 10. Eric Parren, Interdisciplinary artist whose work lives at Through Feb 28: $655 / After: $715 programming and brand. In this course, we will look at C. Scott Hindell, Principal, Hindell Consulting the intersection of art, science, and technology and Westwood: 107A Extension Lindbrook Center the role of the graphic designer as a vital member of the investigates transdisciplinary topics such as augmented Mon 7-10pm, Mar 31-Jun 23, 12 mtgs creative team responsible for the on-air look. Areas of reality, biotechnology, and artificial intelligence while (no mtg 5/26) focus will include logo design, typography, set design, being strongly rooted in the histories of experimental No refund after Apr 7. promo packaging, animation, and production techniques. film, composition, and live performance. The works are Alan Robles, Experience Designer, Gensler. Over 20 We will explore the function of graphic design as a col- often deeply sensory experiences dealing with modes years exploring the relationship between users and their laborative endeavor. Guest speakers may include key of perception, synesthesia, and the physics of light and environments, Alan’s been creating communication television creatives such as animators, creative directors, sound. Eric is a member of the art collective Macular strategies and way-finding systems for clients and promotion producers, and art directors. You will hone and the founder and co-host of La Force Sauvage projects of every scale around the world. As digital your design skills by creating professional-quality port- Course Icons Radio. MFA, UCLA Design | Media Arts. media has become a more significant part of engage- folio pieces. Prerequisite: X 479.6A Design Fundamen- ment in the built environment, he’s focused his work on tals, X 479.4B Typography, and experience with Illustra- Provide User Experience II exploring the interplay between content and context. tor and Photoshop. Enrollment limited. Internet access X 479.8K Art 4 units Creating stories in places with special attention to the required to retrieve course materials. & Information This course helps user experience students get to a value those stories help communicate within the kkk higher skill level by focusing on thinking strategically. ­transaction environment. Students will learn how to validate user research, At-a-Glance conduct design experiments, define the product’s m scope, and improve usability. Other topics include Online course. designing for conversion, value innovation, and metrics & Textbook required that matter. Students develop a prototype for a digital product or service that demonstrates their strategic- M Meets during daytime hours. thinking capabilities. Prerequisite: X 481.99AF User Experience I, or strong wireframing ability in addition to 70 Design Communication Arts Enroll at uclaextension.edu or call (310) 825-9971 Mixed Media and Collage for Designers and Artists m X 479.79H Art 4 units Weekend & Need Help with Your Final Does not include art supplies estimated at $100. Short Courses Discover creative approaches to problem solving while developing your own visual language using photocopies, For information on course content, prerequisites, Portfolio Review? drawing, found art, photography, matte and gel mediums, or advisement, email [email protected], visit and gesso. Transfer techniques and digital output also are uclaextension.edu/dca, or call (310) 206-1422. Students enrolled in the 16-course DCA Program must undergo a final covered. Students complete 3 portfolio pieces that are portfolio review before receiving their certificate. critiqued on clarity of communication and aesthetics. For Think Like a Designer technical requirements see page 4. Enrollment limited. 850.19 Art 0.3 CEU Check out blogs.uclaextension.edu/visualarts for examples of DCA graduate Reg# 245458CA Students enrolled in a DCA certificate may enroll for free; call (310) 206-1422. portfolios and more information about the review. Through Mar 2: $595 / After: $655 Apr 2-Jun 18 A small seminar created for those considering a career Enroll in Portfolio Polish with Allison Bloss (page 70) which is free for Michelle Constantine, BFA, Art Center College of in graphic design, this introduction to the profession includes an overview of areas of application, school certificate students. Design; artist who works primarily in fabric, printmaking, and collage with the integration of digital tools. Ms. choices, necessary skills, portfolio development, and Consider a Mentorship (page 70) during which you work on your portfolio Constantine has shown in galleries throughout California, salary ranges. Especially useful for students who have New York, and London. recently enrolled in a Design Communication Arts with an instructor. certificate, the workshop also is relevant for designers For a pre-review call (310) 206-1422 to make an appointment with your Publication Design new to the geographical area, those exploring a change in design specialty, or students nearing graduation. DCA advisor. X 479.4D Art 4 units Investigate the techniques and best practices of maga- Emphasis is on approaching design from a thoughtful zine design, annual reports, and branded collateral. conceptual perspective grounded in research, and how Principles covered include page design, typography, art that approach differs from design as decoration. direction, and reproduction methods. Prerequisite: Reg# 245419CA X 479.6A Design Fundmentals; X 479.4A Typography; Fee: $55 and experience with Photoshop, Illustrator, and Westwood: 413 1010 Westwood Center ­InDesign. Enrollment limited. Internet access required Mon 7-10pm, Mar 31, 1 mtg to retrieve course materials. No refund after Mar 28. Reg# 245413CA Scott Hutchinson, MFA, UCLA School of Arts and Through Mar 3: $595 / After: $655 Architecture; designer and photographer specializing in Earn an Advanced Certificate Westwood: 408 1010 Westwood Center corporate identity, branding, and advertising Thu 7-10pm, Apr 3-Jun 19, 12 mtgs Advanced Print & Advanced Web & No refund after Apr 10. Portfolio Polish 850.17 Art 0.3 CEU Graphic Communication Interaction Design John Beach, Creative Director, John Beach Design, whose clients include The Walt Disney Company, Students enrolled in a DCA certificate may enroll for This certificate focuses on This certificate emphasizes immer- Starbucks, and The Hillstone Restaurant Group free; call (310) 206-1422. advanced conceptual thinking, sive and engaging user experience, Find out what employers and graduate programs look for in a design portfolio. Analyze examples to learn what type, image, and unexpected site optimization, and design solu- Mentorship X 482.14 Art 4 units works and what doesn’t. Instruction provides guidelines applications. tions through critical thinking and Work 1-on-1 with an instructor who guides your develop- for selecting, organizing, and branding your work to technical application. better position yourself to achieve your goals. Includes The 24-unit curriculum has ment of a meaningful project geared toward a portfolio piece, design competition, freelance assignment, or other guests from the design industry. Enrollment limited. 4 required courses and 2 electives. The 24-unit curriculum has advanced goal. Students choose their own mentors, who Students are encouraged to bring their portfolio-in- progress to share with the class, but it is not required. Required Courses 3 required courses and 3 electives. are usually DCA instructors. Together, the student and instructor arrange to meet at a museum, studio, cafe, or Reg# 245601CA X.479.4D Publication Design Required Courses other site of design interest for 6 hours over the course of Through Apr 3: $129 / After: $139 X 481.99VV Web Design II: the quarter. Prerequisite: Students must be enrolled in a Westwood: 407 1010 Westwood Center X 479.6D Advertising Design ✷✷Sat 1-4pm, May 3, 1 mtg JavaScript and jQuery DCA certificate. Students may complete this mentorship X 479.4B Advanced Typography online or in-person. Mentors must sign the application form Allison Bloss, designer and art director involved in the X 481.99AF User Experience I before enrollment can be processed. For an application development of integrated brand systems and publica- X 482.14 Mentorship email [email protected] or call (310) 206-1422. tion design projects. At KBDA in Los Angeles, Ms. Bloss X 481.5C HTML5 Restricted course; web enrollments automatically generate played a key role on projects for the Hammer Museum, a “Permission to Enroll” request. Visitors not permitted. Lily McNeal, Natural History Museum of Los Angeles These advanced certificates require permission to enroll by portfolio­ review. Reg# 245503CA County, and the Prostate Cancer Foundation. She has For an application visit uclaextension.edu/dca. Fee: $595 received recognition from REBRAND 100, Society of Publication Designers, AR100, and Graphis. You Wanted ’em, So We Got ’em! uclaextension.edu/gear

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