Design Communication Arts

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Design Communication Arts Enroll at uclaextension.edu or call (800) 825-9971 Design Communication Arts 71 DESIGN Design Communication Arts Certificate COMMUNICATION Earn a Certificate in Our Customizable Program for Career-Minded Graphic Designers ARTS This 16-course certificate is ideal for those who want to pur- 71 Core Design Concepts sue a career in graphic design. DCA courses are open to all 72 Print & Graphic Communication Design students; certificate candidacy 74 Web & Interaction Design is not required. 74 Photography 74 Advanced Design Electives DCA Curriculum 75 Weekend & Short Courses 11 Required Courses Core Design Concepts Design Fundamentals Color Methodologies Reg# 266173CA Typography Core Design Concepts Fee: $720 Westwood: 408 1010 Westwood Center Branding: Icons, Logos, and For information on course content, prerequisites, Identity Systems or advisement, email [email protected], visit Thu 7-10pm, Jun 23-Sep 8, 12 mtgs uclaextension.edu/dca, or call (310) 206-1422. No refund after Jun 30. Jag/Jeff Aguila, art director specializing in print Design II: Collateral Communication For online course technical requirements see campaigns who has worked with some of the largest Design History and Context entertainment design firms, including BLT & Associates page 4. and Art Machine, a Trailer Park Co., as well as 20th Design III: Advanced Design Practice The seven Core Design Concepts courses are designed Century Fox; Lionsgate Films; Universal; Paramount; for those pursuing the Design Communication Arts Cer- Sony Pictures; Warner Brothers; ESPN; Xbox; and Sony Page 71. UX design by recent DCA grad Ayse Muskara. tificate. These courses are also open to non-certificate PlayStation. Jag received The Hollywood Reporter Key students. Art Award for Home Entertainment—Special Recogni- Print and Graphic tion Print for his work on the DVD packaging for Saw: Software Requirements In addition to these seven courses, students pursuing Communication Tool Kit the Design Communication Arts Certificate must com- Uncut Edition. Students must have access to plete the Print and Graphic Communication Design Tool Drawing for Communication the current version of Adobe m Kit plus six electives. Design Fundamentals Creative Suite. Certificate students X 479.6A Art 4 units Photoshop I Required Courses: Fee does not include cost of art supplies. receive a substantial discount on X 479.6A Design Fundamentals (4 units) Enrollment limited. For more information see Illustrator I software at the UCLA Student X 482.1D Color Methodologies (4 units) page 71. & Store. Lab hours are not available. X 479.4A Typography (4 units) InDesign Reg# 266184CA X 479.2D Icons, Logos, and Logotype Design Fee: $780 (4 units) Pages 72-73. Candidacy Benefits Jun 22-Sep 7 X 479.6E Design II: Collateral Communication Michelle Constantine, BFA, Art Center College of Students who enroll in the 16-course (4 units) 5 Electives Design; artist who works primarily in fabric, printmak- X 479.3D Design History and Context (4 units) certificate pay a $250 candidacy fee ing, and collage with the integration of digital tools. Ms. X 479.68 Design III: Advanced Design Practice Students choose 5 electives from and receive the following: Constantine has shown in galleries throughout Califor- (4 units) courses in web, interaction design, nia, New York, and London. She is the recipient of the print, and photography, as well as • Priority on wait list for full courses UCLA Extension Outstanding Instructor Award, 2015. Design Fundamentals advanced design electives in studio • Admittance to AIGA student X 479.6A Art 4 units arts and specialty areas of design. group events Fee does not include cost of art supplies. Typography X 479.4A Art 4 units This is a hands-on introduction to the creative process Mentor ships also earn elective • UCLA Bruincard for just $10 This hands-on course covers the fundamentals of and core elements of graphic design, for a variety of credit. We recommend students (good for campus discounts type, its characteristics, vocabulary, and nomenclature outputs, including print and electronic media. Topics choose electives that build port- as well as creative uses of type and how it is inte- and more) include research, typography, imagery, and concept grated in successful design. Prerequisite: X 479.6A folios, as well as software skills. development. Projects are progressive and critiqued. Design Fundamentals and X 481.997 InDesign. Enroll- Enrollment limited. Internet access required to retrieve Portfolio Review ment limited. Internet access required to retrieve course materials. Course of Study course materials. After completing coursework, Reg# 266132CA Students have the option of taking Reg# 266168CA students must pass a final Fee: $720 Fee: $720 courses entirely online, in the portfolio review. Westwood: 407 1010 Westwood Center Westwood: 408 1010 Westwood Center classroom, or both for added Mon 6:30-10pm, Jun 20-Aug 29, 10 mtgs Wed 7-10pm, Jun 22-Sep 7, 12 mtgs (no mtg 7/4) flexibility. Consult our Course Advisement No refund after Jun 29. No refund after Jun 27. Planning Guide on page 72. Masaki Koike, creative/principal, Phyx Design; two-time To schedule time with an advisor Harsh Patel, L.A.-based graphic designer and creative Grammy nominee for package design; 2008 Grammy call (310) 206-1422 or email director who has worked for a diverse range of collabo- Award winner for limited edition/special packaging; rators, including MTV, Adidas, and MOCA [email protected]. design consultant; freelancer; former art director. kkk Facebook: Website: facebook.com/UCLAxVisual visual.uclaextension.edu Twitter: @UCLAxVisual 72 Design Communication Arts Enroll at uclaextension.edu or call (800) 825-9971 Use this guide to navigate the DCA Certificate, but note that it can be Course Planning Guide for altered for your convenience. There are 64 total required units. Many courses are offered every quarter; others are scheduled on a rotating basis. DCA Certificate Students Move through the program at your own pace; it is not mandatory to take 3 courses each quarter. 1st Quarter 2nd Quarter 3rd Quarter Design Fundamentals (4 units) Typography (4 units) Illustrator I (4 units) Photoshop I (4 units) Color Methodologies (4 units) Branding: Icons, Logos, and Identity Systems (4 units) Drawing for Communication (4 units) InDesign (4 units) Elective Recommended: Think Like a Designer 4th Quarter 5th Quarter 6th Quarter Design II: Collateral Communication (4 units) Design III: Advanced Design Practice Elective Design History and Context (4 units) Elective Final Portfolio Review Elective Elective Recommended: Portfolio Polish Design II: Collateral Communication Branding: Icons, Logos, Reg# 266143CA X 479.6E Art 4 units and Identity Systems m Print & Graphic Fee: $1,075 This course introduces students to strategies in design X 479.2D Art 4 units Westwood: B04 1010 Westwood Center communication and covers utility of systems, programs, Learn to develop memorable identities using symbols, Communication ✷✷Tue 2-5:30pm, Jul 5-Sep 6, 10 mtgs campaigns, and design families. Visual presentation and logos, and comprehensive environments to define and No refund after Jul 12. concept development are emphasized. Prerequisite: reinforce personality, tone, and voice with the goal of Design Hakon Engvig, BA in design with two advanced design X 479.6A Design Fundamentals, X 481.99Z InDesign, creating meaningful, dynamic relationships with the For information on course content, prerequisites, certificates from UCLA Extension. A native-born Norwe- and X 479.4A Typography. Enrollment limited. customer. For technical requirements see page 4. or advisement, email [email protected], visit gian, Engvig’s domestic and international clients include Reg# 266166CA Prerequisite: X 479.6A Design Fundamentals and uclaextension.edu/dca, or call (310) 206-1422. UCLA Medical Center, Macy Gray, Lifehouse, the Fee: $720 X 479.4A Typography; proficiency with Photoshop, Together Project (India), and OTE Historical Restoration Westwood: 407 1010 Westwood Center Illustrator, and InDesign. Enrollment limited. & For online course technical requirements see Committee (Norway). Wed 7-10pm, Jun 22-Sep 7, 12 mtgs page 4. Reg# 266183CA m No refund after Jun 29. Fee: $780 Photoshop I Henry Mateo, freelance design consultant in several Jun 21-Sep 6 X 481.11 Art 4 units design disciplines, including graphics, industrial, and Shirin Raban, MA, USC Center for Visual Anthropology; Required Tool Kit Enrollment limited. For more information see page 72. & interiors. He has worked with such design firms as RKS, brand identity designer, and ethnographic filmmaker. The Print and Graphic Communication Design Tool Kit Reg# 266181CA Splane Design Associates, Melvin Best & Associates, Created integrated lifestyle brands for clients such as is required for students pursuing the Design Commu- Fee: $780 DesignworksUSA, Rimco, and Beynon & Company. His Mattel; Korbel Champagne; Lake Sonoma Winery; nication Arts Certificate. These courses also are open Jun 21-Sep 6 clients have included Chevys restaurants; EBSCO Sadaf Mediterranean Food; Okami Asian Foods; Seren- to non-certificate students. Publishing; Westfield Shopping Centers; Honda Corpo- geti Tea Company; and The Daily Shake. She directed Kenneth Wischmeyer, MA in Instructional Technolo- ration; SEGA; Harmon Kardon; BMW; Brookstone; and edited the promotional film, The Making of a Teach- Required Courses: gies, San Francisco State University; Adobe Certified PricewaterhouseCoopers; and Adventist Hospitals. ing
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