Design Communication Arts

Enroll at uclaextension.edu or call (800) 825-9971 Design Communication Arts 71 DESIGN Design Communication Arts Certificate COMMUNICATION Earn a Certificate in Our Customizable Program for Career-Minded Graphic Designers ARTS This 16-course certificate is ideal for those who want to pur- 71 Core Design Concepts sue a career in graphic design. DCA courses are open to all 72 Print & Graphic Communication Design students; certificate candidacy 74 Web & Interaction Design is not required. 74 Photography 74 Advanced Design Electives DCA Curriculum 75 Weekend & Short Courses 11 Required Courses Core Design Concepts Design Fundamentals Color Methodologies

Reg# 266173CA Typography Core Design Concepts Fee: $720 Westwood: 408 1010 Westwood Center Branding: Icons, Logos, and For information on course content, prerequisites, Identity Systems or advisement, email [email protected], visit Thu 7-10pm, Jun 23-Sep 8, 12 mtgs uclaextension.edu/dca, or call (310) 206-1422. No refund after Jun 30. Jag/Jeff Aguila, art director specializing in print Design II: Collateral Communication For online course technical requirements see campaigns who has worked with some of the largest Design History and Context entertainment design firms, including BLT & Associates page 4. and Art Machine, a Trailer Park Co., as well as 20th Design III: Advanced Design Practice The seven Core Design Concepts courses are designed Century Fox; Lionsgate Films; Universal; Paramount; for those pursuing the Design Communication Arts Cer- Sony Pictures; Warner Brothers; ESPN; Xbox; and Sony Page 71. UX design by recent DCA grad Ayse Muskara. tificate. These courses are also open to non-certificate PlayStation. Jag received The Hollywood Reporter Key students. Art Award for Home Entertainment—Special Recogni- Print and Graphic tion Print for his work on the DVD packaging for Saw: Software Requirements In addition to these seven courses, students pursuing Communication Tool Kit the Design Communication Arts Certificate must com- Uncut Edition. Students must have access to plete the Print and Graphic Communication Design Tool Drawing for Communication the current version of Adobe m Kit plus six electives. Design Fundamentals Creative Suite. Certificate students X 479.6A Art 4 units Photoshop I Required Courses: Fee does not include cost of art supplies. receive a substantial discount on X 479.6A Design Fundamentals (4 units) Enrollment limited. For more information see Illustrator I software at the UCLA Student X 482.1D Color Methodologies (4 units) page 71. & Store. Lab hours are not available. X 479.4A Typography (4 units) InDesign Reg# 266184CA X 479.2D Icons, Logos, and Logotype Design Fee: $780 (4 units) Pages 72-73. Candidacy Benefits Jun 22-Sep 7 X 479.6E Design II: Collateral Communication Michelle Constantine, BFA, Art Center College of Students who enroll in the 16-course (4 units) 5 Electives Design; artist who works primarily in fabric, printmak- X 479.3D Design History and Context (4 units) certificate pay a $250 candidacy fee ing, and collage with the integration of digital tools. Ms. X 479.68 Design III: Advanced Design Practice Students choose 5 electives from and receive the following: Constantine has shown in galleries throughout Califor- (4 units) courses in web, interaction design, nia, New York, and London. She is the recipient of the print, and photography, as well as • Priority on wait list for full courses UCLA Extension Outstanding Instructor Award, 2015. Design Fundamentals advanced design electives in studio • Admittance to AIGA student X 479.6A Art 4 units arts and specialty areas of design. group events Fee does not include cost of art supplies. Typography X 479.4A Art 4 units This is a hands-on introduction to the creative process Mentorships also earn elective • UCLA Bruincard for just $10 This hands-on course covers the fundamentals of and core elements of graphic design, for a variety of credit. We recommend students (good for campus discounts type, its characteristics, vocabulary, and nomenclature outputs, including print and electronic media. Topics choose electives that build port as well as creative uses of type and how it is inte- and more) include research, typography, imagery, and concept grated in successful design. Prerequisite: X 479.6A folios, as well as software skills. development. Projects are progressive and critiqued. Design Fundamentals and X 481.997 InDesign. Enroll- Enrollment limited. Internet access required to retrieve Portfolio Review ment limited. Internet access required to retrieve course materials. Course of Study course materials. After completing coursework, Reg# 266132CA Students have the option of taking Reg# 266168CA students must pass a final Fee: $720 Fee: $720 courses entirely online, in the portfolio review. Westwood: 407 1010 Westwood Center Westwood: 408 1010 Westwood Center classroom, or both for added Mon 6:30-10pm, Jun 20-Aug 29, 10 mtgs Wed 7-10pm, Jun 22-Sep 7, 12 mtgs (no mtg 7/4) flexibility. Consult our Course Advisement No refund after Jun 29. No refund after Jun 27. Planning Guide on page 72. Masaki Koike, creative/principal, Phyx Design; two-time To schedule time with an advisor Harsh Patel, L.A.-based graphic designer and creative Grammy nominee for package design; 2008 Grammy call (310) 206-1422 or email director who has worked for a diverse range of collabo- Award winner for limited edition/special packaging; rators, including MTV, Adidas, and MOCA [email protected]. design consultant; freelancer; former art director. kkk

Facebook: Website: facebook.com/UCLAxVisual visual.uclaextension.edu Twitter: @UCLAxVisual 72 Design Communication Arts Enroll at uclaextension.edu or call (800) 825-9971

Use this guide to navigate the DCA Certificate, but note that it can be Course Planning Guide for altered for your convenience. There are 64 total required units. Many courses are offered every quarter; others are scheduled on a rotating basis. DCA Certificate Students Move through the program at your own pace; it is not mandatory to take 3 courses each quarter.

1st Quarter 2nd Quarter 3rd Quarter Design Fundamentals (4 units) Typography (4 units) Illustrator I (4 units) Photoshop I (4 units) Color Methodologies (4 units) Branding: Icons, Logos, and Identity Systems (4 units) Drawing for Communication (4 units) InDesign (4 units) Elective Recommended: Think Like a Designer

4th Quarter 5th Quarter 6th Quarter Design II: Collateral Communication (4 units) Design III: Advanced Design Practice Elective Design History and Context (4 units) Elective Final Portfolio Review Elective Elective Recommended: Portfolio Polish

Design II: Collateral Communication Branding: Icons, Logos, Reg# 266143CA X 479.6E Art 4 units and Identity Systems m Print & Graphic Fee: $1,075 This course introduces students to strategies in design X 479.2D Art 4 units Westwood: B04 1010 Westwood Center communication and covers utility of systems, programs, Learn to develop memorable identities using symbols, Communication ✷✷Tue 2-5:30pm, Jul 5-Sep 6, 10 mtgs campaigns, and design families. Visual presentation and logos, and comprehensive environments to define and No refund after Jul 12. concept development are emphasized. Prerequisite: reinforce personality, tone, and voice with the goal of Design Hakon Engvig, BA in design with two advanced design X 479.6A Design Fundamentals, X 481.99Z InDesign, creating meaningful, dynamic relationships with the For information on course content, prerequisites, certificates from UCLA Extension. A native-born Norwe- and X 479.4A Typography. Enrollment limited. customer. For technical requirements see page 4. or advisement, email [email protected], visit gian, Engvig’s domestic and international clients include Reg# 266166CA Prerequisite: X 479.6A Design Fundamentals and uclaextension.edu/dca, or call (310) 206-1422. UCLA Medical Center, Macy Gray, Lifehouse, the Fee: $720 X 479.4A Typography; proficiency with Photoshop, Together Project (India), and OTE Historical Restoration Westwood: 407 1010 Westwood Center Illustrator, and InDesign. Enrollment limited. & For online course technical requirements see Committee (Norway). Wed 7-10pm, Jun 22-Sep 7, 12 mtgs page 4. Reg# 266183CA m No refund after Jun 29. Fee: $780 Photoshop I Henry Mateo, freelance design consultant in several Jun 21-Sep 6 X 481.11 Art 4 units design disciplines, including graphics, industrial, and Shirin Raban, MA, USC Center for Visual Anthropology; Required Tool Kit Enrollment limited. For more information see page 72. & interiors. He has worked with such design firms as RKS, brand identity designer, and ethnographic filmmaker. The Print and Graphic Communication Design Tool Kit Reg# 266181CA Splane Design Associates, Melvin Best & Associates, Created integrated lifestyle brands for clients such as is required for students pursuing the Design Commu- Fee: $780 DesignworksUSA, Rimco, and Beynon & Company. His Mattel; Korbel Champagne; Lake Sonoma Winery; nication Arts Certificate. These courses also are open Jun 21-Sep 6 clients have included Chevys restaurants; EBSCO Sadaf Mediterranean Food; Okami Asian Foods; Seren- to non-certificate students. Publishing; Westfield Shopping Centers; Honda Corpo- geti Tea Company; and The Daily Shake. She directed Kenneth Wischmeyer, MA in Instructional Technolo- ration; SEGA; Harmon Kardon; BMW; Brookstone; and edited the promotional film, The Making of a Teach- Required Courses: gies, San Francisco State University; Adobe Certified PricewaterhouseCoopers; and Adventist Hospitals. ing Artist, for UCLA Art and Architecture. Recipient, X 479.2A Drawing for Communication (4 units) Expert. Recipient, UCLA Extension Distinguished Instructor UCLA Extension Outstanding Instructor Award, 2010. X 481.11 Photoshop I (4 units) Award, 2010. X 481.47 Illustrator I (4 units) Photoshop I (Laptop) Color Methodologies X 481.99Z InDesign (4 units) X 481.11 Art 4 units Design History and Context m X 482.10 Art 4 units Held in a regular classroom with student-provided X 479.3D Art 4 units Fee does not include the cost of art supplies. Drawing for Communication m laptops. Gain a broad understanding of design and its dynamic This course covers theories and practical applications to X 479.2A Art 4 units Enrollment limited. In-class personal laptop access past to discover inspiration for the present. Survey the understand the makeup of color and how best to use it. Fee does not include the cost of art supplies. required. Internet access required to retrieve course history of visual communication, design’s sociopolitical Areas covered include general color theory and psychol- Develop drawing skills for successful communication in materials. For more information see page 72. and cultural contexts, and the artistic and technologi- ogy; effective color creation, perception, and manage- design. Topics include thumbnails, quick sketches, Reg# 266145CA cal characteristics of various movements. Students ment; color language; digital issues; and additive and drawing from reference, drawing from memory, render- Fee: $780 create portfolio pieces inspired by the designers and subtractive systems and color output. Enrollment limited. ing techniques, and media options. For technical Westwood: 413 1010 Westwood Center movements studied. For technical requirements see Internet access required to retrieve course materials. requirements see page 16. Enrollment limited. Tue 6:30-10pm, Jul 5-Sep 6, 10 mtgs page 4. Prerequisite: X 479.6A Design Fundamentals, Reg# 266175CA Reg# 266180CA No refund after Jul 12. X 481.992 InDesign, and X 479.4A Typography. Fee: $720 Fee: $780 Hakon Engvig, BA in design with two advanced design Enrollment limited. & Westwood: 415 1010 Westwood Center Jun 21-Sep 6 certificates from UCLA Extension. A native-born Norwe- Reg# 266187CA Thu 7-10pm, Jun 23-Sep 8, 12 mtgs Todd Smith, MFA, fine artist and concept illustrator gian, Engvig’s domestic and international clients include Fee: $780 No refund after Jun 30. working in film and television whose specialties include UCLA Medical Center, Macy Gray, Lifehouse, the Jun 21-Sep 6 Stephanie Sabo, BA, Ashland University; MFA, (Writing drawing, painting, environment design, and matte paint- Together Project (India), and OTE Historical Restoration Shirin Raban, MA, USC Center for Visual Anthropology; and Art), California Institute of the Arts. Ms. Sabo’s ing. His client list includes Sears; Hewlett Packard; Milk; Committee (Norway). brand identity designer, and ethnographic filmmaker. diverse background in the arts, design, theory, and Boost Mobile; and various Hollywood directors and Created integrated lifestyle brands for clients such as social critique has led her to over a decade of teaching production designers. InDesign Mattel; Korbel Champagne; Lake Sonoma Winery; experience in several disciplines, including fashion and X 481.99Z Design Media Arts 4 units Sadaf Mediterranean Food; Okami Asian Foods; Seren- graphic design. She continues her own practice as a Photoshop I Design and prepare projects for printing through the geti Tea Company; and The Daily Shake. She directed contemporary artist and writer and presents her X 481.11 Art 4 units understanding of: color management, tools, palettes, and edited the promotional film, The Making of a Teach- research at academic conferences. Learn to create, manipulate, and combine digital menus, text, graphics, and the efficiencies of creating ing Artist, for UCLA Art and Architecture. Recipient, images. Develop a working knowledge of Photoshop’s templates, style sheets, and master pages. Learn one- UCLA Extension Outstanding Instructor Award, 2010. features; use the program in 2D print, interactive, and to multi-color output, image preparation, type and file web applications; and learn importing and exporting formats, digital prepress workflow, printing options, features. Enrollment limited. Held in a Mac lab. Visitors paper, binding, comping and finishing, interacting with not permitted. Internet access required to retrieve vendors, quoting jobs, proofing systems, and press course materials. checks. Prerequisite: Familiarity with Photoshop. Enroll- ment limited. Held in a Mac lab. Visitors not permitted. kkk Internet access required to retrieve course materials. kkk Enroll at uclaextension.edu or call (800) 825-9971 Design Communication Arts 73 Apply Art Courses to Need Help with Your Final Your Design Studies Portfolio Review? Photography, studio arts, and history Students enrolled in the 16-course DCA Program must undergo a final courses can apply toward DCA portfolio review before receiving their certificate. certificates with approval. Check out visual.uclaextension.edu for examples of DCA graduate This quarter’s courses include: portfolios and more information about the review. Printmaking and Design Enroll in the one-day course Portfolio Polish (page 75) which is free for Photography I certificate students with promo code V0101. Photoshop for Photographers Consider a Mentorship (page 75) during which you work on your portfolio with an instructor. Schedule a practice review by calling (310) 206-1422. For a complete listing of arts courses, see page 15. To learn more about apply- ing Arts courses to DCA certificates,

call (310) 206-1422. Design by recent DCA grad Madeline Kleinman.

Reg# 266169CA Illustrator I Fee: $1,075 X 481.47 Art 4 units Westwood: B04 1010 Westwood Center Discover how this vector-based drawing program Thu 6:30-10pm, Jun 23-Sep 8, 10 mtgs integrates into the suite of design tools. Features pre- (no mtg 7/28 & 8/4) sented include templates, drawing paths, auto-tracing, No refund after Jun 30. blending features, gradient meshes, wrapping type, Michelle Constantine, BFA, Art Center College of exporting, shape and pen tools, and more. Enrollment Design; artist who works primarily in fabric, printmak- limited. Held in a Mac lab. Visitors not permitted. Inter- ing, and collage with the integration of digital tools. Ms. net access required to retrieve course materials. Constantine has shown in galleries throughout Califor- Reg# 266144CA nia, New York, and London. She is the recipient of the Fee: $1,075 UCLA Extension Outstanding Instructor Award, 2015. Westwood: B04 1010 Westwood Center Annual “It’s Your Show” opening reception. Tue 7-10pm, Jun 21-Sep 6, 12 mtgs InDesign m No refund after Jun 28. X 481.99Z Design Media Arts 4 units Patrick Hruby, BFA in Illustration from Art Center Col- Prerequisite: Familiarity with Photoshop. Enrollment lege of Design; illustrator and designer. Mr. Hruby’s limited. For more information see page 72. clients include The New York Times, The Guardian, Announcing! Reg# 266190CA WIRED, Target, Sprint, The United Nations, and Taschen. Fee: $780 Jun 23-Sep 8 Illustrator I m Dainise Meissner, BA, Art History, Indiana University; X 481.47 Art 4 units The Coding Boot Camp Design Communication Arts Certificate and Advanced Enrollment limited. For more information see page 73. Print and Graphic Communication Certificate from UCLA Reg# 266192CA Extension. Ms. Meissner currently does freelance work Fee: $780 at UCLA Extension creating map illustrations, brochures, catalogs, and Jun 23-Sep 8 photoshoots. She specializies in creating custom mixed Eric Rosner, illustrating in New York City for more than Become a Web Developer in 24 Weeks media collages designed around personal photos and 20 years with a unique style that recaptures a classic their history. period of Manhattan and Los Angeles, and presents it Class starts June 20 at UCLA Extension for a new participating audience Drawing for Communication X 479.2A Art 4 units Don’t miss out on UCLA Extension’s new 6-month Coding Boot Camp. Fee does not include the cost of art supplies. This program is for working professionals interested in web development Develop drawing skills for successful communication in or who are actively seeking a career change or advancement. design. Topics include thumbnails, quick sketches, drawing from reference, drawing from memory, rendering Coding Boot Camp will cover: techniques, and media options. Enrollment limited. Reg# 266148CA • Skills to be a full stack developer, Fee: $720 including proficiency in frontend Westwood: 407 1010 Westwood Center and backend development Tue 7-10pm, Jun 21-Sep 6, 12 mtgs • HTML, CSS, JavaScript, jQuery No refund after Jun 28. Henry Mateo, freelance design consultant in several and Node.js, as well as PHP design disciplines, including graphics, industrial, and frameworks like Laravel interiors. He has worked with such design firms as RKS, Course Icons • Hands-on learning opportunities Splane Design Associates, Melvin Best & Associates, with employers DesignworksUSA, Rimco, and Beynon & Company. His Provide • clients have included Chevys restaurants; EBSCO Career coaching, recruitment Publishing; Westfield Shopping Centers; Honda Corpo- support, and an active network of ration; SEGA; Harmon Kardon; BMW; Brookstone; Information hiring partners PricewaterhouseCoopers; and Adventist Hospitals. Recipient, UCLA Extension Distinguished Instructor At-a-Glance Award, 2010. For More Information m Online course [email protected] | (310) 955-4093 & Textbook required uclaextension.edu/codingbootcamp M Meets during daytime hours In collaboration with TES. 74 Design Communication Arts Enroll at uclaextension.edu or call (800) 825-9971 It then delves quickly into wireframing. Later, discussion Web Design II: JavaScript and jQuery Prerequisite: X 481.99AF User Experience I: Survey or includes design for interactive prototypes, working with X 481.99VV Art 4 units strong wireframing ability in addition to a minimum of Web & Interaction teams, and design methodologies. Students are This course moves deeper into the world of modern web one year in a professional user experience design posi- required to use OmniGraffle, while additional software, design by introducing dynamically driven web pages. tion. Internet access required to retrieve course Design including Sketch, Axure, Visio, and Balsamiq, are dis- From animating galleries to dynamic navigational sys- materials. & For information on course content, prerequisites, cussed, but not required. Creating mockups without tems, students gain an understanding of both JavaScript Reg# 266302CA or advisement, email [email protected], visit these applications is also discussed, including the use and jQuery to create a more dynamic user experience. Fee: $745 uclaextension.edu/dca, or call (310) 206-1422. of CSS and HTML 5 to create prototypes. For technical Emphasis is on creating aesthetically pleasing websites Westwood: 415 1010 Westwood Center requirements see page 4. Students must own a Mac that uphold modern user experience standards. Lan- Tue 7-10pm, Jun 21-Sep 6, 12 mtgs computer and have Omnigraffle software. guage specifics, degrading gracefully, and form man- No refund after Jun 28. Suggested Tool Kit Reg# 266308CA agement are also examined. The course continues to Thomas Dillmann, MBA, Pepperdine University; user explore HTML, CSS, asset management, design consid- The Web and Interaction Design Tool Kit is one of the Fee: $745 experience architect with 15 years’ experience; former erations, remote hosting, and live publishing (FTP) as suggested options available to students pursuing the Jun 21-Sep 6 head of experience planning and lead information introduced in Web Design I: HTML and CSS. Prerequi- Design Communication Arts Certificate. This tool kit Jeffrey Wright, more than 10 years of experience in architect at MRM Worldwide, UnitedFuture, and Thresh- site: X 481.24B Web Design I: HTML and CSS. Enroll- offers a sequence of courses designed to provide a web design, user experience design, experience design, old Interactive; clients include Harbor Freight Tools; ment limited. Held in a Mac lab. Visitors not permitted. foundation in web and interaction design. These courses and immersive design. Mr. Wright has held positions as SDCVB; HollandAmerica; Alpine; state of Washington; Internet access required to retrieve course materials. are also open to non-certificate students. Chief Executive Officer, Director of User Experience, SAP; Autodesk; Microsoft; GM; Red Lion; Sony; MPAA; Lead UX/IxD, and Web Manager at several digital agen- Reg# 266161CA Fox; NBC; ABC; and Playboy. Other projects include Elective Courses: cies and other ventures, such as Ignyous Corp, Fabric Fee: $1,075 early start ventures focused in on-demand video over X 481.24B Web Design I: HTML and CSS (4 units) Interactive, SapientNitro, Disney Interactive Media Westwood: B04 1010 Westwood Center IP for Hilton, LodgeNet, RespondTV, and FasTV. X 481.99AF User Experience Design (4 units) Group, and The Do LaB. Wed 6:30-10pm, Jun 22-Aug 24, 10 mtgs No refund after Jun 29. User Experience I: Survey User Experience II: Iteration m Mitchell Gohman, MS in Education; director of design, X 481.99AF Art 4 units X 479.8K Art 4 units The Sandbox Canvas. Photography Today’s designers must envision compelling ways to Building on User Experience I, this course draws on real facilitate rich interactive experiences. This course world use-cases to introduce a full range of user inter- Web Design II: For this quarter’s photography courses see introduces the latest tools, techniques, and technologies face presentation challenges. Instruction covers the JavaScript and jQuery m the Arts section, pages 17-18. used by leading agencies to develop world-class user total spectrum of interface design standards, including X 481.99VV Art 4 units experiences. Topics include conducting user research; e-commerce websites, service design, and physically Prerequisite: X 481.24B Web Design I: HTML and CSS. developing user personas and scenarios; information based environments. Projects incorporate the full Enrollment limited. For more information see architecture; system and user interface design; proto- Suggested Tool Kit spectrum of screen resolutions and device types. They page 74. & type creation; and usability testing and analysis. Stu- may include designing interfaces to scale and degrade, The Photography Tool Kit is one of the suggested options Reg# 266178CA dents develop and present a single comprehensive as well as considerations as to cost of implementation. available to students pursuing the Design Communication Fee: $780 project for their portfolio that includes usability research The course prepares students to recognize user experi- Arts Certificate. This tool kit offers a sequence of courses Jun 21-Sep 6 and design mockup. Prerequisite: Familiarity with a ence design problems and to iterate solution proposals. designed to provide a foundation in photography. These Michael Newman, BFA from the School of Visual software that can be used to create wireframes, such For technical requirements see page 4. Prerequisite: courses also are open to non-certificate students. as InDesign, Illustrator, Powerpoint, OmniGraffle, or Arts. Creative director and interactive developer X 481.99AF User Experience I: Survey, or strong wire- Elective Courses: Axure. Enrollment limited. Internet access required to specializing in new media, content development, and framing ability in addition to a minimum of one year in X 438.9 Photography I (4 units) retrieve course materials. creative solutions. a professional user experience design position. X 440.22 Lighting I (4 units) Reg# 266301CA Reg# 266309CA X 439.90 Photography II (4 units) Fee: $745 Fee: $745 Advanced Topics X 440.221 Lighting II (3 units) Westwood: 415 1010 Westwood Center Jun 22-Sep 7 Mon 6:30-10pm, Jun 20-Aug 29, 10 mtgs Jeffrey Wright, for credits see page 74 For information on the Advanced Web and (no mtg 7/4) Interaction Design Certificate see page 75. No refund after Jun 27. Web Design I: HTML and CSS Advanced Design Jod Kaftan, currently group design director at Fjord, a X 481.24B Art 4 units Web Design IV: service design and innovation agency. Mr. Kaftan’s This introduction to the world of modern web design Real World Applications m Electives career as an information architect, content strategist, exposes students to industry standards and best prac- X 481.5C Art 4 units and senior UX designer has spanned across several tices for using HTML and CSS. Students create aes- This workshop-based, portfolio-level course fortifies For information on course content, prerequisites, agencies, including Razorfish and Possible, and a wide thetically pleasing websites aligned with current design knowledge gained in Web I, II, and III, and prepares you or advisement, email [email protected], visit variety of clients, such as Microsoft, Target, and HBO. considerations that emphasize user experience (e.g., for the workplace, testing your mastery and ability to uclaextension.edu/dca, or call (310) 206-1422. He is a regular contributor to leading UX publications audience, style, composition, size constraints, web apply that knowledge to unique site needs based on such as Boxes and Arrows and UX Booth. design process). Topics include asset management, industry demand. Assignments are real world and Printmaking and Design Reg# 266304CA image optimization, web hosting, site planning, and the applied. You will build a microsite from MVP (minimal X 435.1 Art 2.1 units Fee: $745 various tools web designers use to produce effective viable product) to refined versions; test and iterate All materials are included in course fee, and will be Westwood: 413 1010 Westwood Center websites that meet industry demands. Prerequisite: responsive site solutions from a client and stakeholder provided during first meeting. Thu 7-10pm, Jun 23-Sep 8, 12 mtgs Proficiency with Photoshop. Enrollment limited. Held in perspective. Attention is placed on mobile and respon- This course provides an introduction to printmaking No refund after Jun 30. a Mac lab. Visitors not permitted. Internet access sive elements. The course includes stakeholder guest technique and basic design. Students will explore the Instructor to be announced required to retrieve course materials. lectures and potential studio visits. For technical world of printmaking through monotypes, transfers, Reg# 266129CA requirements see page 4. Prerequisite: X 481.24B Web linocut, and silkscreen, creating unique prints and one User Experience I: Survey m Fee: $1,075 Design I: HTML and CSS and X 481.99W Web Design edition of prints. The course will also touch on the his- X 481.99AF Art 4 units Westwood: B04 1010 Westwood Center II: JavaScript and jQuery. tory of printmaking and artists who use these techniques. Enrollment limited. Prerequisite: Familiarity with a software that can be Mon 6:30-10pm, Jun 20-Aug 29, 10 mtgs Reg# 266194CA used to create wireframes, such as InDesign, Illustrator, (no mtg 7/4) Fee: $1,075 Reg# 266425CA Powerpoint, OmniGraffle, or Axure. Enrollment limited. No refund after Jun 27. Jun 23-Sep 8 Fee: $525 For more information see page 74. Mitchell Gohman, MS in Education; director of design, Richard Barkinskiy, co-founder and lead developer at Westwood: 321 1010 Westwood Center Reg# 266307CA The Sandbox Canvas. Elimint. Formerly worked for Cedars-Sinai Medical ✷✷Thu 3-6pm, Jun 23-Jul 21 Fee: $745 Center as digital application specialist. Mr. Barkinskiy ✷✷Sat 10am-3pm, Jul 16, 6 mtgs Jun 21-Sep 6 Web Design I: HTML and CSS m specializes in WordPress website development with No refund after Jun 22. Chris Cirak, consummate design thinker, technologist, X 481.24B Art 4 units HTML5, CSS3, JavaScript, jQuery, PHP, and MySQL. He Michelle Constantine, BFA, Art Center College of and entrepreneur; for 18 years Mr. Cirak has spear- Prerequisite: Proficiency with Photoshop. Enrollment holds a BA in Journalism from CSU Northridge, and an Design; artist who works primarily in fabric, printmak- headed the movement toward rapid prototyping and limited. For more information see page 74. & Advanced Web and Interaction Design Certificate from ing, and collage with the integration of digital tools. Ms. Constantine has shown in galleries throughout Califor- user-centric web and mobile application development Reg# 266179CA UCLA Extension. nia, New York, and London. She is the recipient of the for companies including Google, Nike, Adobe, Mer- Fee: $780 cedes, Starbucks, Xbox, Sony, Lexus, and Herbalife. Jun 21-Sep 6 User Experience II: Iteration UCLA Extension Outstanding Instructor Award, 2015. Michael Newman, BFA from the School of Visual X 479.8K Art 4 units User Experience: Arts. Creative director and interactive developer Building on User Experience I, this course draws on DSLR Video and Motion Tool Kit and Development m specializing in new media, content development, and real-world use cases to introduce a full range of user X 440.38 Art 4 units X 481.99FG Art 4 units creative solutions. interface presentation challenges. Instruction covers the This class helps photographers strengthen their visual Creating delightful, meaningful, and easy-to-use digital total spectrum of interface design standards, including storytelling by adding a time-based element to their experiences requires the ability to generate multiple e-commerce websites, service design, and physically work. Both technical and creative issues in DSLR film- ideas rapidly, iterate quickly, and frequently test the based environments. Projects incorporate the full making are addressed. Technical instruction covers results. This class teaches the tools of the trade, with spectrum of screen resolutions and device types, and camera settings, lighting, audio, post-production, and the goal of making them intuitive, while allowing you to may include designing interfaces to scale and degrade, editing. Creatively, students complete projects that focus on what matters most: designing for the user. and considerations as to cost of implementation. The include creating a story, developing themes, interview Classwork begins with the basics of information archi- course prepares students to recognize user experience style videos, stop motion and mini-documentary. Class tecture, including site maps, user flows, and navigation. design problems and iterate solution proposals. time is divided between classroom lectures, shooting sessions, and lab time. Prerequisite: Basic camera and Enroll at uclaextension.edu or call (800) 825-9971 Design Communication Arts 75 digital literacy. Familiarity with an editing software such Design Thinking I as Premier, Final Cut Pro, iMovie, Avid Movie Maker. X 481.55 Art 4 units Students must provide their own DSLR cameras. Inter- Design thinking is one of the most effective ways to net access required to retrieve course materials. strengthen your insights, thinking skills, and ability to Earn an Advanced Certificate Reg# 266214CA innovate as a designer. Informed by Stanford’s d.school, Fee: $699 this multi-disciplinary process strengthens familiar skills Advanced Print & Advanced Web & Westwood: 413 1010 Westwood Center that are often undervalued. You learn to launch suc- Graphic Communication Interaction Design Wed 7-10pm, Jun 22-Sep 7, 12 mtgs cessful and innovative design solutions across the No refund after Jun 29. spectrum of media, including web, print and packaging. This certificate focuses on This certificate emphasizes Van Ditthavong, award-winning photographer and Class topics include prototyping and testing; rapid itera- advanced conceptual thinking, immersive and engaging user filmmaker tion; radical collaboration; empathetic observation; type, image, and unexpected experience, site optimization, and interviewing for empathy; persona mapping; assuming applications. design solutions. Design Project Management m a beginner’s mindset; introduction of complex prob- X 479.5D Art 4 units lems; and testing and observation. Weekly assignments The 24-unit curriculum has The 24-unit curriculum has For designers, production artists, multimedia produc- encourage you to learn by doing, and take you through 4 required courses and 2 electives. 3 required courses and 3 electives. ers, and art directors, this course explores the funda- a series of hands-on exercises. The goal of design mentals of design project management from a thinking is not simply to innovate, but also to create Required Courses Required Courses designer’s viewpoint. Learn a systematic approach to innovators. By the end of the class, you will see solu- the management of design and multimedia projects, tions that would otherwise be invisible, which become X 479.4D Publication Design X 481.99VV Web Design II: what we call “innovation.” Internet access required to JavaScript and jQuery including needs and situation analysis, objectives X 479.6D Advertising Design development, team organization, strategy formulation, retrieve course materials. X 481.99AF User Experience I: Survey scheduling, budget monitoring, and evaluation. Stu- Reg# 266303CA X 479.4B Advanced Typography dents learn a variety of tools to help them successfully Fee: $745 X 481.5C Web Design IV: handle both the technical and human aspects of Downtown Los Angeles: X 482.14 Mentorship Real World Applications design project management. For technical require- 103 UCLA Extension DTLA, 261 S. Figueroa St. ments see page 4. Enrollment limited. & Wed 7-10pm, Jun 22-Sep 7, 12 mtgs These advanced certificates require permission to enroll by portfolio review. Reg# 266182CA No refund after Jun 29. Fee: $780 Chris Becker, MFA, Art Center College of Design. For an application, visit visual.uclaextension.edu. Jun 21-Sep 6 Interaction and UX designer versed in prototyping, Kenneth Wischmeyer, MA in Instructional Technologies, design research, user testing, and successfully taking San Francisco State University; Adobe Certified Expert. ideas from the drawing board to the real world. Graphic Design Career Launch Pad Mentorship X 479.3AB Art 4 units X 482.14 Art 4 units Advanced Typography m Students start with an honest assessment of their Work one-on-one with an instructor who guides your Handmade strengths and weaknesses and end up with a polished development of a meaningful project geared toward a X 418.12 Art 4 units X 479.4B Art 4 units strategy for the steps they need to take to enter the portfolio piece, design competition, freelance assign- Estimated materials cost is $100. Explore the stylistic and expressive potential of typog- graphic design profession. Via lectures, guest speakers, ment, or other advanced goal. Students choose their Step away from the computer and dive into the basic raphy as a critical element of graphic design solutions and studio visits, students receive an overview of the own mentors, who are usually DCA instructors. techniques of book binding in this hands-on course. in this hands-on course. Students learn about word/ field. Topics include salaries, disciplines, various work Together, the student and instructor arrange to meet Create a unique, hand-stitched and bound portfolio to image juxtaposition, eclectic stylization, and contempo- environments, day in the life; how to job search, port- at a museum, studio, cafe, or other site of design showcase your work. Design and build a personalized rary design trends. Substantive projects explore the folio and resume building, basic identity items and interest for six hours over the course of the quarter. business card holder. Explore bookbinding projects with compositional and semantic aspects of typography for interviewing. Weekly assignments and presentations are Prerequisite: Students must be enrolled in a DCA uncommon objects like cassette tapes, floppy disks, portfolio application. Prerequisite: X 479.4A Typography designed to challenge creativity and advance prepared- certificate. Students may complete this mentorship chalkboards—wherever your imagination takes you! or consent of instructor. Proficiency in InDesign or ness for the real world. Prerequisite: All Core Design online or in-person. Mentors must sign the application Learn creativity, design, and craftsmanship skills that Illustrator. Enrollment limited. & Concepts courses or equivalent. Enrollment limited. form before enrollment can be processed. For an will serve you throughout your design career. Enroll- Reg# 266188CA Internet access required to retrieve course materials. application email [email protected] or call (310) ment limited. Internet access required to retrieve Fee: $780 206-1422. Restricted course; web enrollments auto- course materials. Jun 21-Sep 6 Reg# 266679CA Fee: $655 matically generate a “Permission to Enroll” request. Reg# 266135CA Anya Farquhar, BFA, Art Center College of Design; Westwood: 320 1010 Westwood Center Visitors not permitted. Fee: $720 former creative director, TOMS. Ms. Farquhar is expe- Mon 6:30-10pm, Jun 20-Aug 29, 10 mtgs Reg# 266177CA Westwood: 408 1010 Westwood Center rienced in building brands from initial vision to final (no mtg 7/4) Fee: $655 Mon 7-10pm, Jun 20-Sep 19, 12 mtgs creative product, with a specialization in storytelling and No refund after Jun 27. (no mtg 7/4 & 9/5) social impact. Pash, vice president of Brand and Creative Manage- No refund after Jun 27. ment, ABC. Pash has designed the official logo for Miles Erin Zamrzla, MFA in graphic design, bookbinder, Surface Design for Davis, brand extensions for Playboy, products for John designer, and artist who has created hundreds of books Consumer Products Varvatos, retail product strategy for Motown Records, Weekend & using a variety of bindings and materials. Ms. Zamrzla’s X 479.9D Art 4 units and advertising for Perrier. His book, Inspirability, fea- work has been featured in ReadyMade magazine and Short Courses Fee does not include the cost of art supplies. tures interviews with 40 prominent graphic designers. on Coudal.com, Design*Sponge.com, BoingBoing.net, In this course, students examine style guides and the For information on course content, prerequisites, Craftzine.com, Makezine.com, and NOTCOT.org. Her role they play in consumer products, then create an Advertising Design or advisement, email [email protected], visit first instructional book on Japanese book binding, At original style guide for a complete product line of their uclaextension.edu/dca, or call (310) 206-1422. Home with Handmade Books, was published by Shamb- choice; possibilities include stationary products, home X 479.6D Art 4 units All advertising across all media is the combined hala Press in 2011. wares, and fabrics. Learn how to design for a variety of Portfolio Polish surfaces, including china, glassware, textiles, wall whole of specialized functions: writing, design, direc- tion, and resource management. Strong brands are 850.17 Art 0.3 CEU Mixed Media and Collage for coverings, carpets, and paper. An overview of the Students enrolled in a DCA certificate may enroll for graphic designer’s relationship with the product pro- simple, understandable expressions that must con- Designers and Artists nect with consumers in an increasingly transparent, free; call (310) 206-1422. X 479.79H Art 4 units ducer, distributor, large retail outlets, and consumer Find out what employers and graduate programs look prepares students for the real-world process from digitally connected world. In this course, students Estimated supplies cost is $100. work in an agency-inspired environment to develop for in a design portfolio. Analyze examples to learn what Discover creative approaches to problem solving while conception to implementation. Prerequisite: Familiarity works and what doesn’t. Instruction provides guidelines with Photoshop, Illustrator, and InDesign. Enrollment concepts and strategies to deliver information, prod- developing your own visual language using photocopies, ucts, and brands that engage the consumer, with a for selecting, organizing, and branding your work to drawing, found art, photography, matte and gel medi- limited. Internet access required to retrieve course better position yourself to achieve your goals. Includes materials. focus on creating sustainable, ethical, persuasive ums, and gesso. Transfer techniques and digital output practices. Learn how traditional and social media guests from the design industry. Enrollment limited. also are covered. Students complete three portfolio Reg# 266171CA integrations can deliver tangible experiences targeted Students are encouraged to bring their portfolio-in- pieces that are critiqued on clarity of communication Fee: $720 to key groups. Prerequisite: Core Design Concepts or progress to share with the class, but it is not required. and aesthetics. Enrollment limited. Internet access Westwood: 407 1010 Westwood Center equivalent. Enrollment limited. Internet access Reg# 266176CA required to retrieve course materials. Thu 7-10pm, Jun 23-Sep 8, 12 mtgs required to retrieve course materials. Fee: $160 Reg# 266164CA No refund after Jun 30. Westwood: 407 1010 Westwood Center John Beach, creative director, John Beach Design, Reg# 266152CA Fee: $720 Fee: $720 ✷✷Sat 1-4pm, Aug 6, 1 mtg Westwood: 310 1010 Westwood Center whose clients include The Walt Disney Company, No refund after Aug 5. Starbucks, and The Hillstone Restaurant Group Westwood: 408 1010 Westwood Center ✷✷Wed 1-4pm, Jun 22-Sep 7, 12 mtgs Tue 7-10pm, Jun 21-Sep 6, 12 mtgs Allison Bloss, designer and art director involved in the No refund after Jun 29. No refund after Jun 28. development of integrated brand systems and publica- Todd Smith, MFA, fine artist and concept illustrator Patrick Fredrickson, senior designer, Selbert tion design projects. At KBDA in Los Angeles, Ms. Bloss working in film and television whose specialties include Perkins Design played a key role in projects for the Hammer Museum, drawing, painting, environment design, and matte paint- Lily McNeal, Natural History Museum of Los Angeles ing. His client list includes Sears; Hewlett Packard; Milk; m Online course County, and the Prostate Cancer Foundation. She has Boost Mobile; and various Hollywood directors and received recognition from REBRAND 100, Society of production designers. & Text required Publication Designers, AR100, and Graphis. M Course held during daytime hours