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Adolf Adi Dassler | Adidas Football

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Adolf Adi Dassler | Adidas Football Adolf Adi Dassler • Born 3rd November 1900 – 6th September 1978. • Trained as a cobbler he created sporting shoes in his mother’s laundrette after returning from WW1. • His father, after noticing both his and his brother craft, supported him in creating his own company, he went on to create it and in 1924 his older brother Ruldolf joined him to create ‘Gebruder Dassler Schuhfabrik’ (Dassler Brothers Shoe Factory). • He marketed his products very well, equipping many athletes in the 1928 Olympics in Amsterdam. • Later on in life in the 1936 Berlin he gave Olympic legend Jessie Owens shoes for him to wear in which he won 4 gold medals Adolf Adi Dassler, 1954 [http://www.verminososporfutebol.com.br/dica- With the rise of politics at the time Adolf Hitler cultural/vej-registros-raros-do-futebol- became into power and both Adolf and Rudolf mundial/attachment/fui%C2%AC%C2%82ball-adolf- became part of the Nazi Party. While Rudolf dassler-dreht-stollen-am-schuh-ein/] was more of an extremist in belief of the party and got drafted and then later on captured, Adolf stayed home and produced boots. The war showed the differences both brothers and their families and while Rudolf was captured by American troops for a murder which was informed by his own brother Adolf. This later on parted the brother later on as in 1948 Rudolf went across town to found the brand Puma and Adolf stayed and renamed his company Adidas, a play on words from his nickname Adolf Adi Dassler. In1973 Adolf’s son Horst Dassler founded a swimwear brand called Arena. After Adolf’s death in1978, his Horst and his wife took over Adidas until 1987 where he past away. Adidas was then made into a private limited company in 1989 but remained in the Dassler name until 1995 where its shares were sold to expand it into what it is today. Adidas • German company which is known mainly to produce sportswear. • Founded in 1924 and officially registered in 1949 by Adolf Dassler. • HQ is based in Herzogenaurach, Germany. • Total Worth: 5.5 Billion (EURO). • Adolf Dassler’s older brother, Gebruder Dassler founded and developed the brand Puma. In the early days there was a rivalry between the two brothers. • Their clothing ranges from sportswear for the whole body and for a variety of sports: Running, Biking, Tennis, Football, Rugby, Cricket, Basketball, Lacrosse, Skateboarding, Gymnastics, Boxing, Boating, Hockey, Badminton, Baseball, American Football, Jiu Jitsu, Biking, BMX, Free-Running and more. Logo Evolution #1 The Three Stripes: No actual logo however, every product would be known to be by Adidas since it would have three stripes on it. #2 The Trefoil: The three stripes are still incorporated within the image. This logo was made to show the expansion of the company yet still staying to its true roots. #3 The Three Bars: Somewhat resemblance to a mountain however, they company wanted to portray and more powerful and striking logo on their equipment. The logo itself is very empowering due to its simplicity and the fact that it is very recognisable. Adidas can always alter it in certain ways but anyone will know what company it is from. [https://www.logaster.com/blog/adidas-logo/] They have now expanded to a variety of products both heavily related to sport as that’s what the company originally started off however, as time has gone on they have gone into fashion as well by using the material they use for their sport clothing. Adidas are heavily affiliated with the sport of football on a international basis. They have are the creators of team shirts for champion sides such as Bayern Munich (GER), Real Madrid (ESP), Chelsea (ENG), AC Milan (ITY) as well as countries of the highest calibre like Argentina, Germany, Japan, Russia, Mexico, Sweden, Spain, and Denmark. Adidas has now developed into such a broad and empowering brand that they create almost every item needed for every sport. Taking football for example they have their own kits, footballs, boots, gloves, goal posts, water bottles, sweat bands, captain’s armband, socks, skins and sports-bag. In terms of basketball they have done the same where literally every factor that goes into playing the actual sport can be done through the entire product they have created. Having their own basketballs, basketball shoes, vests, shorts, baskets as well as nets, ball bags and more. Real Madrid FC Goalkeeper Argentina Home Kit Chelsea FC Home Kit Sweden Home Kit Kit These are just selected screenshots of the variety of equipment and clothing Adidas have for the sport of football. Not only are they heavily related to selected teams for which they have made kits for but they have also taken into account their own personal style of work. By producing all this just for one sport is shows how heavily afflicted the brand is with Football and sport in general. All of this is official gear of the actual teams, which makes it more valuable and wanted. Adidas also have gone a step further for selected sports by sponsored certain athletes. For football Adidas has sponsored a whole first eleven and substitutes of the highest calibre. Players that include the talented Lionel Messi, Gareth Bale, Bastian Sweinsteiger, Xavi Hernandez, Manuel Neuer and more. All of these world-class players are associated with the brand and Adidas make sure that their gear and products are associated with these all star players. Lionel Messi a talented footballer and arguably one of the best footballers in the world have his own collection of football boots with Adidas. The image on the right is one of his latest releases with the brand. Adidas sponsor a lot of athletes from a whole range of sports. Football is the biggest sport from who they sponsor more than 3000+ footballers from all around the world. Only the greats and really recognised however, they sponsor the other so that in every game throughout the whole world someone is wearing their boots or kit. [List of some football players Adidas sponsor.] Adidas’s “All In or Nothing” This campaign is to promote their football boots and accessories during the 2014 FIFA World Cup in Brazil. These ads included the most talented players that the brand sponsors to showcase their kit and products in relation to football. Said players such as Lionel Messi (Middle), Mezut Ozil (Left) and Dani Alves (Right). In this picture is shown main sponsor Lionel Messi in a acrobatic way. Here is shown French footballer Karim Benzema showcasing a training t-shirt. Here is German footballer Mezut Ozil again showcasing a training t-shirt. The campaign not only shows the best of the Adidas footballers but also competed with Nike’s advertising ways in a alternate way. It also shows a lot of positive multi-culture, which is a good way of branding during http://www.tapestry.co.uk/tapestry- the World Cup. creative/adidas-hunt-hunted/ Out all of the football relating products Adidas have to offer their best seller in the year is the 14/15 kit of Spanish club Real Madrid. The club is known globally for its history of great achievements within the sport of football and have a contract with Adidas from 2012 to 2020 worth $49 Million. Real Madrid shirt sales, approximately; 1.58million per year. .
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