City University of New York (CUNY) CUNY Academic Works Publications and Research Kingsborough Community College 2013 Power Girls Before Girl Power: 1980s Toy-Based Girl Cartoons Katia Perea CUNY Kingsborough Community College How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/kb_pubs/53 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact:
[email protected] The Power Girls Before Girl Power: 1980s Toy -Based Girl Cartoons – Katia Perea | Refra ... Page 1 of 17 Get me outta here! Refractory a Journal of Entertainment Media (ISSN:1447-4905) CONTACT SUBMISSIONS EDITORIAL BOARD ABOUT HOME PAST ISSUES THE POWER GIRLS BEFORE GIRL POWER: 1980S TOY-BASED GIRL Like 8 CARTOONS – KATIA PEREA FEBRUARY 5, 2014 BY ANGELAN Search … 6 Abstract: The socio/cultural history and partnership of toy advertisement and children’s television is PAGES rich and well documented (Schneider 1989, Kunkel 1988, Seiter 1993). In this article I discuss the influence of policy in girl’s cartoon programming as well as the relationship between About commercialization and financial motivation in creating a girl cartoon media product. I then discuss Contact the formulaic, gender normative parameters this new genre set in place to identify girl cartoons as well as girl media consumption and how within those parameters girl cartoon characters were able to Editorial Board represent an empowered girl popular culture product a decade before the nomenclature Girl Power. Home This research considers the socio-historical framework of programming in the 1980s toy-based Past Issues cartoon era to assess how cartoons playfully promote a counter-hegemonic force on television’s socially compulsive gender coding.