Clemson University TigerPrints All Theses Theses 5-2021 Gendered Image Repair: An Analysis of Gender's Interaction with Image Repair Strategies Madison L. Wilson Clemson University,
[email protected] Follow this and additional works at: https://tigerprints.clemson.edu/all_theses Recommended Citation Wilson, Madison L., "Gendered Image Repair: An Analysis of Gender's Interaction with Image Repair Strategies" (2021). All Theses. 3502. https://tigerprints.clemson.edu/all_theses/3502 This Thesis is brought to you for free and open access by the Theses at TigerPrints. It has been accepted for inclusion in All Theses by an authorized administrator of TigerPrints. For more information, please contact
[email protected]. GENDERED IMAGE REPAIR: AN ANALYSIS OF GENDER’S INTERACTION WITH IMAGE REPAIR STRATEGIES A Thesis Presented to the Graduate School of Clemson University In Partial Fulfillment of the Requirements for the Degree Master of Arts Communication, Technology, and Society by Madison Wilson May 2021 Accepted by: Dr. Erin M. Ash, Committee Chair Dr. Andrew S. Pyle Dr. Joseph P. Mazer ABSTRACT This research was designed to examine how transgressor gender and image repair strategies interact to influence favorable perceptions of a transgressor after an image- related crisis. Drawing on the image repair theory, gender performance and double bind, and expectancy violations theory, four hypotheses were proposed. It was predicted that using an image repair strategy would be viewed more favorably (based on levels of acceptability, likability, perceived responsibility, likelihood of repeated offense, and deserved punishment) than not using an image repair strategy. It was also predicted that transgressing men would be viewed with more favorably than transgressing women.