TAMPA StationMeeting March 2021 March

COVID

MARCH 2021 STATION MEETING TAMPA FINANCIALS

MARCH 2021 STATION MEETING TAMPA 2021 Budget Schedule

May 20th Budget Kick Off June 15-17th Department Managers & Directors budget meetings with Rick June 18th All budget documents due to Cindy June 19th – July 7th 1st draft budget prepared by Cindy July 8th Rick & Cindy review frst draft of budget July 14th Staff reviews draft of budget July 20th Rick & Cindy review budget again July 22nd Draft of budget goes out to Finance Committee

MARCH 2021 STATION MEETING TAMPA 2021 Budget Schedule

July 28th Finance & Audit Committee Budget Meeting 6:00 p.m. August 2nd Budget presentation to Volunteer Committee August 16th Board frst reading of 2022 Budget September 8th or 9th All station Meeting September 20th Board second reading and adoption of 2022 Budget

MARCH 2021 STATION MEETING TAMPA FINANCIALS

•Current Loss Projected at $50,000

•Car donations continue to be strong over budget by $2,724.

•We are waiting to hear what WMNF’s portion of the latest CPB emergency support funds due to the pandemic.

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT PLEDGE DRIVES

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT PLEDGE DRIVES

The October drive fell short by $44,720.77

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT PLEDGE DRIVES

The October drive fell short by $44,720.77

But we did not panic…

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT PLEDGE DRIVES

We had Post Drip of $13,783.70 in additional donations made in November, and the End of the Year goal exceeding expectations, we made up $35,943.65 toward that shortfall.

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT PLEDGE DRIVES

The January drive did very well, exceeding the goal by $1,439.88.

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT PLEDGE DRIVES

In February, an additional $6,639.46 Post Drip donations

We were ahead of our revenue line by $5,435,02 at that point.

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT PLEDGE DRIVES

The March Drive Thursday/ Friday drive was mixed. Thursday was very off and

Friday fnished strong.

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT PLEDGE DRIVES

We missed the two-day goal by $8,334.74, leaving us with a defcit now of $2,899.74

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT October Monday, Tuesday 10/05,06 80,000.00

October Wednesday, Thursday 10/14,15 62,000.00

October Friday, Saturday 10/23, 24 68,000.00

Nov / Dec No Drive

January Sunday, Monday 1/10,11 53,000.00

January Tuesday, Wednesday 1/19,20 73,000.00

Feb No Drive

March Thursday, Friday 3/11,12 66,000.00

March Saturday, Sunday 3/20, 21 48,000.00

Apr No Drive

May Monday, Tuesday 5/10,11 80,000.00

May Wednesday, Thursday 5/19, 20 62,000.00

June No Drive

July Friday, Saturday 7/9,10 68,000.00

July Monday, Tuesday 7/26, 27 80,000.00

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT October Monday, Tuesday 10/05,06 80,000.00

October Wednesday, Thursday 10/14,15 62,000.00

October Friday, Saturday 10/23, 24 68,000.00

Nov / Dec No Drive

January Sunday, Monday 1/10,11 53,000.00

January Tuesday, Wednesday 1/19,20 73,000.00

Feb No Drive

March Thursday, Friday 3/11,12 66,000.00

March Saturday, Sunday 3/20, 21 48,000.00

Apr No Drive

May Monday, Tuesday 5/10,11 80,000.00

May Wednesday, Thursday 5/19, 20 62,000.00

June No Drive

July Friday, Saturday 7/9,10 68,000.00

July Monday, Tuesday 7/26, 27 80,000.00

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT October Monday, Tuesday 10/05,06 80,000.00

October Wednesday, Thursday 10/14,15 62,000.00

October Friday, Saturday 10/23, 24 68,000.00

Nov / Dec No Drive

January Sunday, Monday 1/10,11 53,000.00

January Tuesday, Wednesday 1/19,20 73,000.00

Feb No Drive

March Thursday, Friday 3/11,12 66,000.00

March Saturday, Sunday 3/20, 21 48,000.00

Apr No Drive

May Monday, Tuesday 5/10,11 80,000.00

May Wednesday, Thursday 5/19, 20 62,000.00

June No Drive

July Friday, Saturday 7/9,10 68,000.00

July Monday, Tuesday 7/26, 27 80,000.00

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT October Monday, Tuesday 10/05,06 80,000.00

October Wednesday, Thursday 10/14,15 62,000.00

October Friday, Saturday 10/23, 24 68,000.00

Nov / Dec No Drive

January Sunday, Monday 1/10,11 53,000.00

January Tuesday, Wednesday 1/19,20 73,000.00

Feb No Drive

March Thursday, Friday 3/11,12 66,000.00

March Saturday, Sunday 3/20, 21 48,000.00

Apr No Drive

May Monday, Tuesday 5/10,11 80,000.00

May Wednesday, Thursday 5/19, 20 62,000.00

June No Drive

July Friday, Saturday 7/9,10 68,000.00

July Monday, Tuesday 7/26, 27 80,000.00

MARCH 2021 STATION MEETING TAMPA DEVELOPMENT

MARCH 2021 STATION MEETING TAMPA PROGRAMMING

MARCH 2021 STATION MEETING TAMPA PROGRAMMING MISSION CALENDAR

JAN FEB MAR APR

HOMELESSNESS & BLACK HISTORY WOMEN’S MONTH ENVIRONMENTAL HUNGER

MAY JUN JUL AUG

ANTI-WAR / MENTAL HEALTH PRIDE MONTH LATIN HERITAGE HUMAN RIGHTS

SEP OCT NOV DEC

ECONOMIC JUSTICE & INDIGENOUS PEOPLE DISABILTIES DIVERSITY CELEBRATION LABOR

MARCH 2021 STATION MEETING TAMPA Ranker

TAMPA-ST. PETERSBURG-CLEARWATER (Metro Survey Area) HOL20 Ranking PROGRAMMINGStation Rankings Based on: User Selected

Persons 6+ Persons 6+ Persons 6+ M-Su 6a-12m M-F 6a-10a M-F 10a-3p Station Average Average Weekly Weekly Station Average Average Weekly Weekly Station Average Average Weekly Weekly Persons Share Cume TSL Persons Share Cume TSL Persons Share Cume TSL * Persons (Hr: * Persons (Hr: * Persons (Hr: Min) Min) Min) 1 WDUV-FM 14,500 9.0 672,300 2:30 1 WHPT-FM 15,800 8.9 107,400 3:00 1 WDUV-FM 23,300 9.8 367,800 1:30 2 WMTX-FM 13,100 8.2 601,300 2:45 2 WDUV-FM 12,700 7.1 194,100 1:15 2 WMTX-FM 18,200 7.7 277,900 1:45 3 WXGL-FM 9,000 5.6 448,800 2:15 3 WMTX-FM 11,800 6.6 174,900 1:30 3 WXGL-FM 15,100 6.4 231,800 1:30 4 WRBQ-FM 8,700 5.4 417,000 2:45 4 WFUS-FM 8,300 4.7 113,400 1:15 4 WRBQ-FM 13,800 5.8 210,400 1:45 5 WFUS-FM 8,000 5.0 366,000 2:45 5 WXGL-FM 8,200 4.6 124,700 1:00 5 *WCIE/WJIS 12,100 5.1 166,300 2:00 6 *WCIE/WJIS 7,900 4.9 290,700 3:45 6 *WCIE/WJIS 7,900 4.4 119,100 1:30 6t WCIE-FM 11,800 5.0 161,700 2:00 7 WCIE-FM 7,800 4.9 284,000 3:45 7 WCIE-FM 7,800 4.4 118,500 1:30 6t WHPT-FM 11,800 5.0 99,100 3:00 8 WLLD-FM 6,900 4.3 305,200 2:45 8t WLLD-FM 7,700 4.3 91,700 1:30 8 WFUS-FM 11,600 4.9 193,500 1:30 9 WHPT-FM 6,600 4.1 179,300 4:30 8t WRBQ-FM 7,700 4.3 106,200 1:30 9 WFLA-AM 10,700 4.5 87,100 3:00 10 WQYK-FM 6,200 3.9 278,600 2:30 8t WUSF-FM 7,700 4.3 100,800 1:45 10 WXTB-FM 9,900 4.2 150,500 1:30 11 WXTB-FM 5,900 3.7 358,400 2:00 11 WBTP-FM 7,600 4.3 86,500 1:45 11 WWRM-FM 8,700 3.7 187,600 1:00 12 WWRM-FM 5,800 3.6 478,400 1:30 12 WFLA-AM 7,200 4.0 73,300 2:00 12 WLLD-FM 7,900 3.3 138,400 1:30 13 WBTP-FM 5,500 3.4 257,800 2:30 13 WXTB-FM 6,200 3.5 91,500 1:15 13 WQYK-FM 7,600 3.2 144,300 1:15 14 WPOI-FM 5,400 3.4 427,700 1:30 14 WWRM-FM 6,000 3.4 121,600 1:00 14 WBTP-FM 7,300 3.1 136,400 1:15 15 WFLZ-FM 5,200 3.2 409,200 1:30 15 WPOI-FM 5,900 3.3 111,300 1:00 15 WPOI-FM 6,700 2.8 163,900 1:00 16 WFLA-AM 5,000 3.1 145,100 4:15 16 WPBB-FM 5,400 3.0 54,800 1:45 16 WUSF-FM 5,500 2.3 119,500 1:15 17 WUSF-FM 4,600 2.9 192,500 3:15 17 WQYK-FM 5,200 2.9 88,900 1:00 17 WPBB-FM 5,200 2.2 91,500 1:15 18 WPBB-FM 3,900 2.4 210,400 2:15 18 WFLZ-FM 4,000 2.2 91,900 0:45 18 WFLZ-FM 4,800 2.0 140,600 0:45 19 WYUU-FM 3,700 2.3 191,400 2:00 19 WYUU-FM 3,900 2.2 65,700 1:00 19 WDAE-AM 4,000 1.7 43,400 2:15 20 WSUN-FM 2,400 1.5 217,400 1:15 20 WDAE-AM 2,800 1.6 34,000 1:30 20 WYUU-FM 3,800 1.6 78,400 1:00

This report was created using the following information: TAMPA-ST. PETERSBURG-CLEARWATER; HOL20; Metro; Multiple Dayparts Used; P 6+; Station Combos Used: *WCIE/WJIS = WJIS-FM, WCIE-FM; See Detailed Sourcing Page for Complete Details. Copyright © 2021 The Nielsen Company. All rights reserved. MARCH 2021 PageSTATION 1 of 6 MEETINGRanker TAMPA 43t 43t 43t 43t 38t 38t 38t 38t 38t 33t 33t 33t 33t 33t 31t 31t 27t 27t 30 29 26 25 24 23 22 21 Copyright ©2021TheNielsenCompany.Allrightsreserved. *WCIE/WJIS =WJIS-FM,WCIE-FM;SeeDetailedSourcingPageforCompleteDetails. This reportwascreatedusingthefollowinginformation:TAMPA-ST.PETERSBURG-CLEARWATER; HOL20;Metro;MultipleDaypartsUsed;P6+;StationCombosUsed: PROGRAMMING Market Total WMNF-FM HD4 WMNF-FM HD3Stream WMGG-AM WBTP-FM HD2 WUSF-FM HD2 WJIS-FM WHNZ-AM WFLZ-FM HD2 WCIE-FM HD2 WXGL-FM Stream WSUN-FM Stream WMTX-FM HD2 WHFS-AM WCIE-FM HD3 WWRM-FM Stream WPOI-FM Stream WTMP-FM WUSF-FM HD2Stream WUSF-FM Stream WDUV-FM Stream WSMR-FM WTMP-AM WMNF-FM WRUB-FM WBVM-FM WDAE-AM Station M-Su 6a-12m Persons 6+ Persons Average 160,600 1,000 1,100 1,200 1,700 2,300 * 100 100 100 100 100 200 200 200 200 200 300 300 500 600 800 800 900 0 0 0 0 Average Share 100.0 TAMPA 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.3 0.4 0.5 0.5 0.6 0.6 0.7 0.7 1.1 1.4 2,513,300 Persons Weekly Cume 26,400 10,300 27,200 37,600 52,100 51,700 57,600 96,000 80,800 84,400 13,600 14,900 18,100 11,100 15,300 20,800 14,800 21,900 1,200 1,100 3,500 6,300 8,500 8,000 8,400 700 Weekly Min) TSL (Hr: 7:45 2:15 3:00 0:30 1:15 2:00 1:00 1:15 0:30 1:30 1:45 3:00 1:30 1:45 1:00 1:15 3:00 2:30 7:45 4:15 3:00 2:30 2:30 2:30 1:30 2:45 3:15 29t 29t 27t 27t 41t 41t 41t 41t 41t 41t 34t 34t 34t 34t 34t 34t 34t 31t 31t 31t 26 25 24 23 22 21 Market Total WUSF-FM HD2Stream WMNF-FM HD4 WMNF-FM HD3Stream WMGG-AM WCIE-FM HD3 WBTP-FM HD2 WWRM-FM Stream WUSF-FM HD2 WMTX-FM HD2 WJIS-FM WHNZ-AM WHFS-AM WFLZ-FM HD2 WXGL-FM Stream WTMP-FM WSUN-FM Stream WPOI-FM Stream WCIE-FM HD2 WSMR-FM WDUV-FM Stream WMNF-FM WTMP-AM WRUB-FM WBVM-FM WUSF-FM Stream WSUN-FM Station Persons 6+ M-F 6a-10a Persons Average 178,200 1,100 1,200 1,900 2,500 2,700 * 100 100 100 100 100 100 100 200 200 200 300 300 500 500 900 0 0 0 0 0 0 Average Share 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.3 0.3 0.5 0.6 0.7 1.1 1.4 1.5 1,382,100 Persons Weekly Cume 12,000 17,700 17,700 26,900 27,200 19,100 60,300 1,500 3,200 1,100 2,300 2,300 1,900 3,200 7,500 2,400 7,400 1,700 1,100 4,200 5,100 600 700 700 0 0 Weekly Min) TSL (Hr: 2:30 1:15 0:00 0:00 0:15 0:15 0:45 0:30 1:30 0:45 1:15 1:00 0:30 0:30 1:30 0:30 2:00 2:00 1:15 0:45 1:30 1:15 1:15 1:00 1:30 3:00 1:00 43t 43t 43t 43t 39t 39t 39t 39t 37t 37t 35t 35t 33t 33t 31t 31t 27t 27t 30 29 26 25 24 23 22 21 Market Total WSUN-FM Stream WMNF-FM HD4 WMGG-AM WBTP-FM HD2 WMNF-FM HD3Stream WFLZ-FM HD2 WCIE-FM HD3 WCIE-FM HD2 WUSF-FM HD2 WHNZ-AM WMTX-FM HD2 WJIS-FM WUSF-FM Stream WHFS-AM WXGL-FM Stream WWRM-FM Stream WPOI-FM Stream WRUB-FM WUSF-FM HD2Stream WTMP-FM WSMR-FM WMNF-FM WDUV-FM Stream WTMP-AM WBVM-FM WSUN-FM MARCHSTATION2021 MEETING Station Page 2of6 Persons 6+ M-F 10a-3p Persons Average 236,700 1,000 1,200 1,200 1,500 1,600 1,700 2,200 2,400 2,500 * 100 100 100 100 200 200 300 300 400 400 500 500 700 0 0 0 0 Average Share 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.3 0.4 0.5 0.5 0.6 0.7 0.7 0.9 1.0 1.1 1,825,700 Persons Weekly Cume 11,300 35,900 10,700 27,100 29,400 24,200 38,500 47,200 79,900 2,000 1,100 5,800 3,000 4,700 4,200 4,900 8,600 6,900 6,400 6,300 8,900 6,000 6,700 Ranker 300 800 300 Weekly Min) TSL (Hr: 3:15 0:30 0:15 0:30 0:15 3:00 0:15 0:30 1:00 1:15 1:00 1:00 0:45 1:00 1:45 2:00 0:45 2:15 0:30 4:15 2:45 1:30 1:30 2:00 1:30 1:15 0:45 Ranking PROGRAMMING 24t 24t 27 26 23 22 21 20 19 18 17 16 15 14 13 12 11 Copyright ©2021TheNielsenCompany.Allrightsreserved. *WCIE/WJIS =WJIS-FM,WCIE-FM;SeeDetailedSourcingPageforCompleteDetails. This reportwascreatedusingthefollowinginformation:TAMPA-ST.PETERSBURG-CLEARWATER; HOL20;Metro;MultipleDaypartsUsed;P6+;StationCombosUsed: 9t 9t 8 7 6 5 4 3 2 1 WDUV-FM Stream WUSF-FM HD2Stream WTMP-AM WSMR-FM WRUB-FM WBVM-FM WDAE-AM WSUN-FM WYUU-FM WPBB-FM WUSF-FM WHPT-FM WWRM-FM WBTP-FM WFLA-AM WPOI-FM WXTB-FM WLLD-FM WFLZ-FM WQYK-FM WFUS-FM WCIE-FM *WCIE/WJIS WRBQ-FM WXGL-FM WMTX-FM WDUV-FM TAMPA Station Persons 6+ M-F 3p-7p Persons Average 10,600 10,800 11,100 13,100 13,200 18,800 19,800 1,100 1,300 1,600 1,600 1,700 2,700 3,200 3,900 5,300 5,800 6,100 7,000 7,700 7,800 8,000 8,200 8,500 8,800 8,800 9,700 * Average Share 0.5 0.6 0.7 0.7 0.8 1.2 1.4 1.7 2.4 2.6 2.7 3.1 3.4 3.5 3.6 3.7 3.8 3.9 3.9 4.3 4.7 4.8 5.0 5.8 5.9 8.4 8.8 Persons Weekly 107,000 186,400 135,100 186,200 149,500 138,300 200,300 132,500 180,000 173,100 178,500 188,400 219,100 285,000 312,700 Cume 16,500 22,400 32,500 41,700 39,300 40,500 95,800 98,400 98,200 88,800 82,600 6,900 Weekly Min) TSL (Hr: 1:15 0:45 1:15 1:00 1:15 1:15 1:30 1:00 1:15 1:15 1:30 3:45 1:15 1:00 0:45 1:30 1:30 0:45 1:00 1:15 1:15 1:30 0:45 1:00 2:00 0:45 1:00 27t 24t 24t 22t 22t 18t 18t 26 21 20 17 16 15 14 13 9t 9t 5t 5t 9t 9t 8 7 4 3 2 1 WCIE-FM *WCIE/WJIS WQYK-FM WRBQ-FM WFUS-FM WFLZ-FM WXGL-FM WDUV-FM WLLD-FM WMTX-FM WSMR-FM WCIE-FM HD3 WMNF-FM WFLA-AM WRUB-FM WDUV-FM Stream WDAE-AM WSUN-FM WHPT-FM WBVM-FM WUSF-FM WPBB-FM WXTB-FM WYUU-FM WBTP-FM WWRM-FM WPOI-FM Station 41t 41t 41t 41t 41t 41t 39t 39t 37t 37t 33t 33t 33t 33t 30t 30t 32 29 28 Copyright ©2021TheNielsen Company.Allrights reserved. *WCIE/WJIS = WJIS-FM, WCIE-FM; SeeDetailed Sourcing Page forComplete Details. This report was created using the following information: TAMPA-ST. PETERSBURG-CLEARWATER; HOL20; Metro; Multiple Dayparts Used; P 6+; Station Combos Used: Market Total WSUN-FM Stream WMNF-FM HD4 WMNF-FM HD3Stream WMGG-AM WFLZ-FM HD2 WBTP-FM HD2 WUSF-FM HD2 WCIE-FM HD2 WHNZ-AM WCIE-FM HD3 WXGL-FM Stream WPOI-FM Stream WMTX-FM HD2 WJIS-FM WWRM-FM Stream WUSF-FM Stream WHFS-AM WTMP-FM WMNF-FM M-F 7p-12m Persons 6+ Persons Average 1,100 1,100 1,200 1,600 1,800 2,000 2,300 2,500 2,500 2,500 2,500 3,000 3,300 3,600 3,600 4,400 4,600 5,200 7,100 * Station 300 400 500 500 700 700 800 900 MARCHSTATION2021 MEETING Average Share 10.5 0.4 0.6 0.7 0.7 1.0 1.0 1.2 1.3 1.6 1.6 1.8 2.4 2.7 3.0 3.4 3.7 3.7 3.7 3.7 4.5 4.9 5.3 5.3 6.5 6.8 7.7 Persons Weekly 104,300 106,100 122,800 156,800 Cume 13,100 10,500 19,800 29,500 10,300 20,500 37,500 26,500 26,500 39,300 46,300 62,100 53,000 58,800 93,300 96,500 74,800 74,800 82,300 72,800 94,000 92,900 Persons 6+ 1,500 M-F 3p-7p Persons Average 224,200 1,000 * Weekly 100 100 200 200 300 300 300 300 400 600 600 700 Min) TSL (Hr: 0:45 2:15 1:15 0:30 0:30 2:00 1:00 0:30 1:00 1:00 0:45 0:45 0:30 1:00 0:45 0:30 0:30 1:00 1:00 1:00 1:15 1:00 0:45 1:00 0:45 1:15 1:15 0 0 0 0 0 0 Average Share 24t 24t 21t 21t 19t 19t 27 26 23 18 17 16 15 14 13 12 11 10 100.0 3t 3t 3t 9 8 7 6 2 1 WTMP-AM WUSF-FM Stream WSMR-FM WHPT-FM WBVM-FM WMNF-FM WDAE-AM WRUB-FM WFLA-AM WSUN-FM WPBB-FM WUSF-FM WYUU-FM WBTP-FM WXTB-FM WPOI-FM WWRM-FM WFLZ-FM WLLD-FM WQYK-FM WXGL-FM WFUS-FM WRBQ-FM WCIE-FM *WCIE/WJIS WMTX-FM WDUV-FM 0.2 0.3 0.3 0.3 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 1,841,000 Persons Weekly Cume Station 10,800 21,200 8,000 8,600 6,700 3,600 4,000 3,400 2,700 3,100 7,100 2,400 6,400 6,200 Page 3of6 600 0 0 0 0 Weekly Min) TSL Sa-Su 6a-12m (Hr: Persons 6+ 0:45 1:45 1:45 1:15 1:00 2:15 0:45 0:00 0:00 0:00 0:15 0:00 0:45 1:00 1:15 0:30 1:00 1:00 1:45 0:45 Persons Average 11,200 13,400 1,100 1,300 1,300 1,400 1,400 2,500 2,600 3,600 3,800 4,000 4,400 4,500 4,900 5,300 5,800 6,000 6,100 6,800 6,900 6,900 6,900 * 500 700 900 900 Ranking 30t 30t 30t 27t 27t 36t 36t 36t 36t 36t 36t 36t 36t 36t 36t 36t 30t 30t 30t Average Share Market Total WXGL-FM Stream WUSF-FM Stream WUSF-FM HD2 WMTX-FM HD2 WMNF-FM HD4 WMNF-FM HD3Stream WMGG-AM WJIS-FM WHNZ-AM WCIE-FM HD2 WBTP-FM HD2 WTMP-FM WTMP-AM WSUN-FM Stream WPOI-FM Stream WHFS-AM WFLZ-FM HD2 WWRM-FM Stream WUSF-FM HD2Stream 10.6 0.4 0.6 0.7 0.7 0.9 1.0 1.0 1.1 1.1 2.0 2.1 2.9 3.0 3.2 3.5 3.6 3.9 4.2 4.6 4.8 4.8 5.4 5.5 5.5 5.5 8.9 Persons Weekly 107,600 102,500 104,200 119,100 175,300 187,500 178,100 189,200 146,800 136,300 184,300 178,300 181,300 155,200 156,200 270,000 304,900 Cume Station 17,400 28,400 43,300 28,000 32,500 39,700 51,300 43,100 95,000 9,300 Ranker Weekly Min) TSL (Hr: 1:00 3:15 1:15 0:45 1:30 1:15 1:15 1:00 1:15 0:45 1:00 1:30 1:15 1:15 1:00 0:45 1:00 1:00 1:15 1:30 1:15 1:15 1:15 1:45 1:45 1:30 1:30 M-F 7p-12m Persons 6+ Persons Average 67,400 * 100 100 100 100 100 100 300 300 0 0 0 0 0 0 0 0 0 0 0 Average Share 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.4 0.4 1,086,200 Persons Weekly Cume 1,200 1,200 1,300 5,700 5,500 3,600 1,200 2,500 3,800 4,000 5,200 500 300 300 900 300

0 0 0

Weekly

Min) TSL (Hr: 1:30 0:30 1:30 0:15 0:00 0:45 0:00 0:30 0:00 0:30 1:00 1:00 0:30 0:30 1:30 1:45 0:45 0:30 1:00 1:45 41t 41t 41t 41t 41t 41t 36t 36t 36t 36t 36t 32t 32t 32t 32t 30t 30t 28t 28t Market Total WMNF-FM HD3Stream WMGG-AM WHFS-AM WFLZ-FM HD2 WCIE-FM HD2 WBTP-FM HD2 WUSF-FM HD2 WPOI-FM Stream WMNF-FM HD4 WJIS-FM WCIE-FM HD3 WXGL-FM Stream WMTX-FM HD2 WHNZ-AM WDUV-FM Stream WWRM-FM Stream WSUN-FM Stream WUSF-FM HD2Stream WTMP-FM Station Page 4of 6 Sa-Su 6a-12m Persons 6+ Persons Average 126,100 * 100 100 100 100 100 200 200 200 200 300 300 400 400 0 0 0 0 0 0 Average Share 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.3 1,753,800 Persons Weekly Cume 11,600 3,900 2,500 4,900 3,300 2,300 1,200 2,100 2,500 3,900 9,900 8,300 4,100 8,800 6,400 6,800 Ranker 600 0 0 Weekly Min) TSL (Hr: 2:30 0:00 0:15 0:30 0:30 0:30 0:00 0:45 2:00 1:45 0:45 0:15 0:45 1:00 0:45 1:45 1:30 2:15 2:00 1:15 24t 24t 27 26 23 22 21 20 19 18 17 16 15 14 13 12 11 Copyright ©2021TheNielsenCompany.Allrightsreserved. *WCIE/WJIS =WJIS-FM,WCIE-FM;SeeDetailedSourcingPageforCompleteDetails. This reportwascreatedusingthefollowinginformation:TAMPA-ST.PETERSBURG-CLEARWATER; HOL20;Metro;MultipleDaypartsUsed;P6+;StationCombosUsed: 9t 9t 8 7 6 5 4 3 2 1 WDUV-FM Stream WUSF-FM HD2Stream WTMP-AM WSMR-FM WRUB-FM WBVM-FM WDAE-AM WSUN-FM WYUU-FM WPBB-FM WUSF-FM WHPT-FM WWRM-FM WBTP-FM WFLA-AM WPOI-FM WXTB-FM WLLD-FM WFLZ-FM WQYK-FM WFUS-FM WCIE-FM *WCIE/WJIS WRBQ-FM WXGL-FM WMTX-FM WDUV-FM PROGRAMMING Station Persons 6+ M-F 3p-7p Persons Average 10,600 10,800 11,100 13,100 13,200 18,800 19,800 1,100 1,300 1,600 1,600 1,700 2,700 3,200 3,900 5,300 5,800 6,100 7,000 7,700 7,800 8,000 8,200 8,500 8,800 8,800 9,700 * Average Share 0.5 0.6 0.7 0.7 0.8 1.2 1.4 1.7 2.4 2.6 2.7 3.1 3.4 3.5 3.6 3.7 3.8 3.9 3.9 4.3 4.7 4.8 5.0 5.8 5.9 8.4 8.8 Persons Weekly 107,000 186,400 135,100 186,200 149,500 138,300 200,300 132,500 180,000 173,100 178,500 188,400 219,100 285,000 312,700 TAMPA Cume 16,500 22,400 32,500 41,700 39,300 40,500 95,800 98,400 98,200 88,800 82,600 6,900 Weekly Min) TSL (Hr: 1:15 0:45 1:15 1:00 1:15 1:15 1:30 1:00 1:15 1:15 1:30 3:45 1:15 1:00 0:45 1:30 1:30 0:45 1:00 1:15 1:15 1:30 0:45 1:00 2:00 0:45 1:00 27t 24t 24t 22t 22t 18t 18t 26 21 20 17 16 15 14 13 9t 9t 5t 5t 9t 9t 8 7 4 3 2 1 WCIE-FM *WCIE/WJIS WQYK-FM WRBQ-FM WFUS-FM WFLZ-FM WXGL-FM WDUV-FM WLLD-FM WMTX-FM WSMR-FM WCIE-FM HD3 WMNF-FM WFLA-AM WRUB-FM WDUV-FM Stream WDAE-AM WSUN-FM WHPT-FM WBVM-FM WUSF-FM WPBB-FM WXTB-FM WYUU-FM WBTP-FM WWRM-FM WPOI-FM Station M-F 7p-12m Persons 6+ Persons Average 1,100 1,100 1,200 1,600 1,800 2,000 2,300 2,500 2,500 2,500 2,500 3,000 3,300 3,600 3,600 4,400 4,600 5,200 7,100 * 300 400 500 500 700 700 800 900 Average Share 10.5 0.4 0.6 0.7 0.7 1.0 1.0 1.2 1.3 1.6 1.6 1.8 2.4 2.7 3.0 3.4 3.7 3.7 3.7 3.7 4.5 4.9 5.3 5.3 6.5 6.8 7.7 Persons Weekly 104,300 106,100 122,800 156,800 Cume 13,100 10,500 19,800 29,500 10,300 20,500 37,500 26,500 26,500 39,300 46,300 62,100 53,000 58,800 93,300 96,500 74,800 74,800 82,300 72,800 94,000 92,900 1,500 Weekly Min) TSL (Hr: 0:45 2:15 1:15 0:30 0:30 2:00 1:00 0:30 1:00 1:00 0:45 0:45 0:30 1:00 0:45 0:30 0:30 1:00 1:00 1:00 1:15 1:00 0:45 1:00 0:45 1:15 1:15 24t 24t 21t 21t 19t 19t 27 26 23 18 17 16 15 14 13 12 11 10 3t 3t 3t 9 8 7 6 2 1 WTMP-AM WUSF-FM Stream WSMR-FM WHPT-FM WBVM-FM WMNF-FM WDAE-AM WRUB-FM WFLA-AM WSUN-FM WPBB-FM WUSF-FM WYUU-FM WBTP-FM WXTB-FM WPOI-FM WWRM-FM WFLZ-FM WLLD-FM WQYK-FM WXGL-FM WFUS-FM WRBQ-FM WCIE-FM *WCIE/WJIS WMTX-FM WDUV-FM MARCHSTATION2021 MEETING Station Page 3of6 Sa-Su 6a-12m Persons 6+ Persons Average 11,200 13,400 1,100 1,300 1,300 1,400 1,400 2,500 2,600 3,600 3,800 4,000 4,400 4,500 4,900 5,300 5,800 6,000 6,100 6,800 6,900 6,900 6,900 * 500 700 900 900 Average Share 10.6 0.4 0.6 0.7 0.7 0.9 1.0 1.0 1.1 1.1 2.0 2.1 2.9 3.0 3.2 3.5 3.6 3.9 4.2 4.6 4.8 4.8 5.4 5.5 5.5 5.5 8.9 Persons Weekly 107,600 102,500 104,200 119,100 175,300 187,500 178,100 189,200 146,800 136,300 184,300 178,300 181,300 155,200 156,200 270,000 304,900 Cume 17,400 28,400 43,300 28,000 32,500 39,700 51,300 43,100 95,000 9,300 Ranker Weekly Min) TSL (Hr: 1:00 3:15 1:15 0:45 1:30 1:15 1:15 1:00 1:15 0:45 1:00 1:30 1:15 1:15 1:00 0:45 1:00 1:00 1:15 1:30 1:15 1:15 1:15 1:45 1:45 1:30 1:30 Ranking P Ethnic Comp( Gender Comp( A Da M P1 Information Estimates Pe WMNF-FM PROGRAMMING r ge CellComp( etro In-Tab P1 A e y r p s part Trend( a on A r e v v A d A s g g % P1A v

b v g 6 W W y g Dail +

W eekl eekl RRC P1 A

| A eekl

M v A 1AHPros806080908080110110100801001009090600 900 900 1,000 1,000 800 1,000 1,100 1,100 800 800 900 800 600 800 P1 AQHPersons v A A A y y y g

A QH Persons) onda g f A Cu Cu Cu v v v rom QH Persons) y QH Share) W aS a1m10101012151111121210120913111.0 1.1 1.3 0.9 1.2 1.0 1.2 1.2 1.1 1.1 1.5 1.2 1.0 1.0 1.0 Sa-Su 6a-12m A g g W g Dail QH Persons) Q esn ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 1,100 1,400 1,300 1,300 1,500 1,200 1,400 1,600 1,500 1,200 1,300 1,500 1,400 1,300 1,400 AQH Persons Cu v eekl W W M m m m eekl g Dail M M Q hr . 07 . 09 . 09 . 11 . 08 . 08 . 0.9 0.8 0.8 0.9 0.8 0.9 1.1 1.1 0.9 1.1 0.9 0.8 0.7 0.8 AQH Share

1AH5%4%5%6%6%6%7%6%7%6%6%7%6%6%55% 64% 69% 77% 67% 67% 71% 69% 73% 67% 62% 60% 57% 46% 57% % P1AQH D y F7-2 ...... 0.7 1.2 1.0 1.0 0.7 1.3 1.4 1.5 1.5 1.9 2.3 2.1 1.0 0.6 0.6 -F 7p-12m M m esn 2602,0 0502,0 0501,0 0702,0 9401,0 9301,0 8801,0 18,900 19,800 18,800 16,200 19,300 15,300 19,400 23,500 20,700 19,400 20,500 21,100 20,500 20,100 22,600 e Persons esn 9806,0 7205,0 0605,0 9207,0 0705,0 4905,0 7406,0 57,600 62,500 67,400 52,700 64,900 55,100 60,700 74,600 59,200 58,100 60,600 58,200 67,200 63,700 69,800 e Persons esn 0801,0 8602,0 8102,0 2902,0 4101,0 8401,0 1401,0 15,000 19,900 21,400 19,800 18,400 16,200 24,100 21,200 22,900 21,200 18,100 22,200 18,600 13,900 20,800 e Persons eekl eekl F1a3 ...... 0.7 0.5 0.9 0.7 0.7 0.4 0.8 0.4 1.0 0.7 0.7 0.5 0.8 0.9 1.1 1.3 1.1 1.0 0.9 0.8 0.9 0.9 0.7 0.6 0.7 0.7 0.7 0.6 0.8 0.6 -F 10a-3p -F 6a-10a a

ipnc9 3 0 %7 %8 0 %6 %7 %8 11% 8% 7% 7% 5% 6% 7% 10% 8% 8% 7% 6% 10% 13% 9% Hispanic - F3-p07060709090509090808100807080.4 0.8 0.7 0.8 1.0 0.8 0.8 0.9 0.9 0.5 0.9 0.9 0.7 0.6 0.7 -F 3p-7p aig23212219201920252018211722211.9 2.1 2.2 1.7 2.1 1.8 2.0 2.5 2.0 1.9 2.0 1.9 2.2 2.1 2.3 e Rating y y t S y a Fe In- In- Cu

© y y y 55 %3 %4 %6 %1%7 %1 %7 %17% 2% 4% 0% 5% 14% 8% 1% 3% 51% 1% 7% 11% 27% 47% 3% 2% 0% 0% 26% 7% 51% 2% 16% 0% 19% 1% 50% 9% 18% 0% 5% 0% 4% 53% 1% 18% 0% 3% 1% 7% 65% 20% 1% 1% 6% 1% 55% 11% 23% 1% 0% 45% 9% 1% 8% 29% 1% 45% 1% 5% 34% 0% 6% 0% 49% 0% 33% 7% 1% 4% 47% 0% 32% 0% 10% 1% 4% 43% 26% 0% 1% 20% 1% 4% 34% 43% 3% 7% 1% 38% 2% 3% 37% 1% 13% 37% 1% 38% 0% 5% 12% 0% 65-74 1% 55-64 0% 45-54 35-44 25-34 18-24 12-17 te 2 2 0 5 1 4 6 5 8 7 1 1 4 5 72% 85% 84% 91% 91% 87% 88% 85% 86% 84% 81% 85% 80% 82% 82% Other lc %6 0 %1%8 %5 %7 %3 %7 17% 7% 8% 3% 4% 7% 5% 5% 6% 8% 12% 9% 10% 6% 9% Black unda M m

-10 %0 %0 %0 %0 %0 %1 %0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 6-11

T T T T T N 5 %6 %5 %4 %5 %6 %4 %5 3% 5% 4% 4% 4% 6% 6% 5% 6% 4% 5% 5% 6% 6% 7% 75+ me l 5 6 1 5 7 7 8 1 8 7 6 7 8 8 61% 58% 58% 57% 66% 57% 58% 61% 58% 47% 47% 45% 61% 66% 65% ale l 5 4 9 5 3 3 2 9 2 3 5 3 2 3 39% 43% 42% 43% 35% 43% 42% 39% 42% 53% 53% 55% 39% 34% 35% ale L10 :711 :911 :711 :511 :212 :511 :51:03 1:15 1:15 1:25 1:23 1:22 1:18 1:15 1:18 1:07 1:11 1:19 1:14 1:07 1:06 SL L23 :024 :530 :031 :030 :524 :521 :52:30 2:45 2:15 3:15 2:45 2:45 3:00 3:00 3:15 2:30 3:00 3:15 2:45 2:30 2:30 SL L44 :553 :551 :563 :553 :563 :050 :54:30 5:45 5:00 6:30 6:30 6:15 5:30 7:15 6:30 4:45 5:15 5:15 5:30 5:15 4:45 SL b1261311341301431431461351371261271391381391,316 1,339 1,308 1,319 1,297 1,296 1,347 1,395 1,416 1,433 1,403 1,300 1,304 1,301 1,286 ab b1061141111101281211211211221141101161101181,143 1,178 1,140 1,176 1,150 1,154 1,202 1,231 1,251 1,281 1,258 1,120 1,141 1,114 1,096 ab i e l

TAMPA se y

HL9J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 6A n

A - ud 12M 0 2 8 8 0 6 9 8 0 9 8 8 2 2 26% 32% 32% 38% 28% 29% 40% 28% 39% 36% 30% 38% 28% 22% 30% io A A A A A A A 2 FB0 FEB20 N20 2 FB0 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 M M M M M M M A A A A A A A 2 R20 R20 R20 R20 R20 R20 R20 V A A A A A A A i R0PR20 PR20 PR20 PR20 PR20 PR20 PR20 t a l S M M M M M M M A A A A A A A i 2 JN0 U2 JUL20 JUN20 JUL20 Y20 JUN20 Y20 JUL20 JUN20 Y20 JUL20 JUN20 JUL20 Y20 JUN20 Y20 JUL20 JUN20 Y20 JUL20 JUN20 Y20 gn s MARCHSTATION2021 MEETING

R e po T A rt M P A A A A A A A A - G0 E2 OT0 O2 DEC20 NOV20 DEC20 OCT20 NOV20 SEP20 OCT20 UG20 SEP20 UG20 DEC20 NOV20 OCT20 SEP20 DEC20 UG20 NOV20 DEC20 OCT20 NOV20 SEP20 OCT20 UG20 SEP20 DEC20 UG20 NOV20 OCT20 SEP20 UG20 DEC20 NOV20 OCT20 SEP20 UG20 S T . PE T E R S BUR G -C L Ratings E A R W A T E R;

M e t ro ro 3Current Prior 13 M A A A A A A A onth VG VG VG VG VG VG VG HOL20 HOL20 HOL20 HOL20 HOL20 HOL20 HOL20 M onth 0.7 P Ethnic Comp( Gender Comp( A Da M P1 Information Estimates Pe WMNF-FM r ge CellComp( etro In-Tab P1 A e y r p s part Trend( a on A r e v v A d A s g g % P1A v

b v g 6 W W y g Dail +

W eekl eekl RRC P1 A

| A eekl

M v A 1AHPros806080908080110110100801001009090600 900 900 1,000 1,000 800 1,000 1,100 1,100 800 800 900 800 600 800 P1 AQHPersons v A A A y y y g

A QH Persons) onda g f A Cu Cu Cu v v v rom QH Persons) y QH Share) W aS a1m10101012151111121210120913111.0 1.1 1.3 0.9 1.2 1.0 1.2 1.2 1.1 1.1 1.5 1.2 1.0 1.0 1.0 Sa-Su 6a-12m A g g W g Dail QH Persons) Q esn ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 1,100 1,400 1,300 1,300 1,500 1,200 1,400 1,600 1,500 1,200 1,300 1,500 1,400 1,300 1,400 AQH Persons Cu v eekl W W M m m m eekl g Dail M M Q hr . 07 . 09 . 09 . 11 . 08 . 08 . 0.9 0.8 0.8 0.9 0.8 0.9 1.1 1.1 0.9 1.1 0.9 0.8 0.7 0.8 AQH Share

1AH5%4%5%6%6%6%7%6%7%6%6%7%6%6%55% 64% 69% 77% 67% 67% 71% 69% 73% 67% 62% 60% 57% 46% 57% % P1AQH D y F7-2 ...... 0.7 1.2 1.0 1.0 0.7 1.3 1.4 1.5 1.5 1.9 2.3 2.1 1.0 0.6 0.6 -F 7p-12m M m esn 2602,0 0502,0 0501,0 0702,0 9401,0 9301,0 8801,0 18,900 19,800 18,800 16,200 19,300 15,300 19,400 23,500 20,700 19,400 20,500 21,100 20,500 20,100 22,600 e Persons esn 9806,0 7205,0 0605,0 9207,0 0705,0 4905,0 7406,0 57,600 62,500 67,400 52,700 64,900 55,100 60,700 74,600 59,200 58,100 60,600 58,200 67,200 63,700 69,800 e Persons esn 0801,0 8602,0 8102,0 2902,0 4101,0 8401,0 1401,0 15,000 19,900 21,400 19,800 18,400 16,200 24,100 21,200 22,900 21,200 18,100 22,200 18,600 13,900 20,800 e Persons eekl eekl F1a3 ...... 0.7 0.5 0.9 0.7 0.7 0.4 0.8 0.4 1.0 0.7 0.7 0.5 0.8 0.9 1.1 1.3 1.1 1.0 0.9 0.8 0.9 0.9 0.7 0.6 0.7 0.7 0.7 0.6 0.8 0.6 -F 10a-3p -F 6a-10a a

ipnc9 3 0 %7 %8 0 %6 %7 %8 11% 8% 7% 7% 5% 6% 7% 10% 8% 8% 7% 6% 10% 13% 9% Hispanic - F3-p07060709090509090808100807080.4 0.8 0.7 0.8 1.0 0.8 0.8 0.9 0.9 0.5 0.9 0.9 0.7 0.6 0.7 -F 3p-7p aig23212219201920252018211722211.9 2.1 2.2 1.7 2.1 1.8 2.0 2.5 2.0 1.9 2.0 1.9 2.2 2.1 2.3 e Rating y y t S y a Fe In- In- Cu

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-10 %0 %0 %0 %0 %0 %1 %0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 6-11

T T T T T N 5 %6 %5 %4 %5 %6 %4 %5 3% 5% 4% 4% 4% 6% 6% 5% 6% 4% 5% 5% 6% 6% 7% 75+ me l 5 6 1 5 7 7 8 1 8 7 6 7 8 8 61% 58% 58% 57% 66% 57% 58% 61% 58% 47% 47% 45% 61% 66% 65% ale l 5 4 9 5 3 3 2 9 2 3 5 3 2 3 39% 43% 42% 43% 35% 43% 42% 39% 42% 53% 53% 55% 39% 34% 35% ale L10 :711 :911 :711 :511 :212 :511 :51:03 1:15 1:15 1:25 1:23 1:22 1:18 1:15 1:18 1:07 1:11 1:19 1:14 1:07 1:06 SL L23 :024 :530 :031 :030 :524 :521 :52:30 2:45 2:15 3:15 2:45 2:45 3:00 3:00 3:15 2:30 3:00 3:15 2:45 2:30 2:30 SL L44 :553 :551 :563 :553 :563 :050 :54:30 5:45 5:00 6:30 6:30 6:15 5:30 7:15 6:30 4:45 5:15 5:15 5:30 5:15 4:45 SL b1261311341301431431461351371261271391381391,316 1,339 1,308 1,319 1,297 1,296 1,347 1,395 1,416 1,433 1,403 1,300 1,304 1,301 1,286 ab b1061141111101281211211211221141101161101181,143 1,178 1,140 1,176 1,150 1,154 1,202 1,231 1,251 1,281 1,258 1,120 1,141 1,114 1,096 ab i e l se y

HL9J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 6A n

A - ud 12M 0 2 8 8 0 6 9 8 0 9 8 8 2 2 26% 32% 32% 38% 28% 29% 40% 28% 39% 36% 30% 38% 28% 22% 30% io A A A A A A A 2 FB0 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 M M M M M M M A A A A A A A 2 R20 R20 R20 R20 R20 R20 R20 V A A A A A A A i R0PR20 PR20 PR20 PR20 PR20 PR20 PR20 t a l S M M M M M M M A A A A A A A i 2 JN0 U2 JUL20 JUN20 JUL20 Y20 JUN20 Y20 JUL20 JUN20 Y20 JUL20 JUN20 JUL20 Y20 JUN20 Y20 JUL20 JUN20 Y20 JUL20 JUN20 Y20 gn s

R e po T A rt M P A A A A A A A A - G0 E2 OT0 O2 DEC20 NOV20 DEC20 OCT20 NOV20 SEP20 OCT20 UG20 SEP20 UG20 DEC20 NOV20 OCT20 SEP20 DEC20 UG20 NOV20 DEC20 OCT20 NOV20 SEP20 OCT20 UG20 SEP20 DEC20 UG20 NOV20 OCT20 SEP20 UG20 DEC20 NOV20 OCT20 SEP20 UG20 S T . PE T E R S BUR P Ethnic Comp( Gender Comp( A Da M P1 Information Estimates Pe WMNF-FM PROGRAMMING r ge CellComp( etro In-Tab P1 A e y r p s part Trend( G a on A r -C e v v A d A s g g % P1A v

L

b v g 6 W W E y g Dail +

W A eekl eekl RRC P1 A

| R A eekl

M v A W 1AHPros806080908080110110100801001009090600 900 900 1,000 1,000 800 1,000 1,100 1,100 800 800 900 800 600 800 P1 AQHPersons v A A A y y y g

A QH Persons) onda g f A Cu Cu Cu v v v rom QH Persons) A y QH Share) W aS a1m10101012151111121210120913111.0 1.1 1.3 0.9 1.2 1.0 1.2 1.2 1.1 1.1 1.5 1.2 1.0 1.0 1.0 Sa-Su 6a-12m A g g W g Dail QH Persons) Q esn ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 1,100 1,400 1,300 1,300 1,500 1,200 1,400 1,600 1,500 1,200 1,300 1,500 1,400 1,300 1,400 AQH Persons Cu T v eekl W W M m m m eekl E g Dail M M Q hr . 07 . 09 . 09 . 11 . 08 . 08 . 0.9 0.8 0.8 0.9 0.8 0.9 1.1 1.1 0.9 1.1 0.9 0.8 0.7 0.8 AQH Share

1AH5%4%5%6%6%6%7%6%7%6%6%7%6%6%55% 64% 69% 77% 67% 67% 71% 69% 73% 67% 62% 60% 57% 46% 57% % P1AQH D y F7-2 ...... 0.7 1.2 1.0 1.0 0.7 1.3 1.4 1.5 1.5 1.9 2.3 2.1 1.0 0.6 0.6 -F 7p-12m M m esn 2602,0 0502,0 0501,0 0702,0 9401,0 9301,0 8801,0 18,900 19,800 18,800 16,200 19,300 15,300 19,400 23,500 20,700 19,400 20,500 21,100 20,500 20,100 22,600 e Persons esn 9806,0 7205,0 0605,0 9207,0 0705,0 4905,0 7406,0 57,600 62,500 67,400 52,700 64,900 55,100 60,700 74,600 59,200 58,100 60,600 58,200 67,200 63,700 69,800 e Persons esn 0801,0 8602,0 8102,0 2902,0 4101,0 8401,0 1401,0 15,000 19,900 21,400 19,800 18,400 16,200 24,100 21,200 22,900 21,200 18,100 22,200 18,600 13,900 20,800 e Persons R; eekl eekl F1a3 ...... 0.7 0.5 0.9 0.7 0.7 0.4 0.8 0.4 1.0 0.7 0.7 0.5 0.8 0.9 1.1 1.3 1.1 1.0 0.9 0.8 0.9 0.9 0.7 0.6 0.7 0.7 0.7 0.6 0.8 0.6 -F 10a-3p -F 6a-10a a

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TAMPA se y

HL9J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 6A n ro 3Current Prior 13 M

A A A A A A A A onth - ud VG VG VG VG VG VG VG 12M 0 2 8 8 0 6 9 8 0 9 8 8 2 2 26% 32% 32% 38% 28% 29% 40% 28% 39% 36% 30% 38% 28% 22% 30% io HOL20 HOL20 HOL20 HOL20 HOL20 HOL20 HOL20 A A A A A A A M 2 FB0 FEB20 N20 2 FB0 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 onth 0.7 M M M M M M M A A A A A A A 2 R20 R20 R20 R20 R20 R20 R20 V A A A A A A A i R0PR20 PR20 PR20 PR20 PR20 PR20 PR20 t a l S M M M M M M M A A A A A A A i 2 JN0 U2 JUL20 JUN20 JUL20 Y20 JUN20 Y20 JUL20 JUN20 Y20 JUL20 JUN20 JUL20 Y20 JUN20 Y20 JUL20 JUN20 Y20 JUL20 JUN20 Y20 gn s MARCHSTATION2021 MEETING

R e po T A rt M P A A A A A A A A - G0 E2 OT0 O2 DEC20 NOV20 DEC20 OCT20 NOV20 SEP20 OCT20 UG20 SEP20 UG20 DEC20 NOV20 OCT20 SEP20 DEC20 UG20 NOV20 DEC20 OCT20 NOV20 SEP20 OCT20 UG20 SEP20 DEC20 UG20 NOV20 OCT20 SEP20 UG20 DEC20 NOV20 OCT20 SEP20 UG20 S T . PE T E R S BUR G -C L Ratings E A R W A T E R;

M e t ro ro 3Current Prior 13 M A A A A A A A onth VG VG VG VG VG VG VG HOL20 HOL20 HOL20 HOL20 HOL20 HOL20 HOL20 M onth 0.7 P Ethnic Comp( Gender Comp( A Da M P1 Information Estimates Pe WMNF-FM r ge CellComp( etro In-Tab P1 A e y r p s part Trend( a on A r e v v A d A s g g % P1A v

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A QH Persons) onda g f A Cu Cu Cu v v v rom QH Persons) y QH Share) W aS a1m10101012151111121210120913111.0 1.1 1.3 0.9 1.2 1.0 1.2 1.2 1.1 1.1 1.5 1.2 1.0 1.0 1.0 Sa-Su 6a-12m A g g W g Dail QH Persons) Q esn ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 ,0 1,100 1,400 1,300 1,300 1,500 1,200 1,400 1,600 1,500 1,200 1,300 1,500 1,400 1,300 1,400 AQH Persons Cu v eekl W W M m m m eekl g Dail M M Q hr . 07 . 09 . 09 . 11 . 08 . 08 . 0.9 0.8 0.8 0.9 0.8 0.9 1.1 1.1 0.9 1.1 0.9 0.8 0.7 0.8 AQH Share

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T T T T T N 5 %6 %5 %4 %5 %6 %4 %5 3% 5% 4% 4% 4% 6% 6% 5% 6% 4% 5% 5% 6% 6% 7% 75+ me l 5 6 1 5 7 7 8 1 8 7 6 7 8 8 61% 58% 58% 57% 66% 57% 58% 61% 58% 47% 47% 45% 61% 66% 65% ale l 5 4 9 5 3 3 2 9 2 3 5 3 2 3 39% 43% 42% 43% 35% 43% 42% 39% 42% 53% 53% 55% 39% 34% 35% ale L10 :711 :911 :711 :511 :212 :511 :51:03 1:15 1:15 1:25 1:23 1:22 1:18 1:15 1:18 1:07 1:11 1:19 1:14 1:07 1:06 SL L23 :024 :530 :031 :030 :524 :521 :52:30 2:45 2:15 3:15 2:45 2:45 3:00 3:00 3:15 2:30 3:00 3:15 2:45 2:30 2:30 SL L44 :553 :551 :563 :553 :563 :050 :54:30 5:45 5:00 6:30 6:30 6:15 5:30 7:15 6:30 4:45 5:15 5:15 5:30 5:15 4:45 SL b1261311341301431431461351371261271391381391,316 1,339 1,308 1,319 1,297 1,296 1,347 1,395 1,416 1,433 1,403 1,300 1,304 1,301 1,286 ab b1061141111101281211211211221141101161101181,143 1,178 1,140 1,176 1,150 1,154 1,202 1,231 1,251 1,281 1,258 1,120 1,141 1,114 1,096 ab i e l se y

HL9J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 6A n

A - ud 12M 0 2 8 8 0 6 9 8 0 9 8 8 2 2 26% 32% 32% 38% 28% 29% 40% 28% 39% 36% 30% 38% 28% 22% 30% io A A A A A A A 2 FB0 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 M M M M M M M A A A A A A A 2 R20 R20 R20 R20 R20 R20 R20 V A A A A A A A i R0PR20 PR20 PR20 PR20 PR20 PR20 PR20 t a l S M M M M M M M A A A A A A A i 2 JN0 U2 JUL20 JUN20 JUL20 Y20 JUN20 Y20 JUL20 JUN20 Y20 JUL20 JUN20 JUL20 Y20 JUN20 Y20 JUL20 JUN20 Y20 JUL20 JUN20 Y20 gn s

R e po T A rt M P A A A A A A A A - G0 E2 OT0 O2 DEC20 NOV20 DEC20 OCT20 NOV20 SEP20 OCT20 UG20 SEP20 UG20 DEC20 NOV20 OCT20 SEP20 DEC20 UG20 NOV20 DEC20 OCT20 NOV20 SEP20 OCT20 UG20 SEP20 DEC20 UG20 NOV20 OCT20 SEP20 UG20 DEC20 NOV20 OCT20 SEP20 UG20 S T . PE T E R S BUR P Ethnic Comp( Gender Comp( A Da M P1 Information Estimates Pe WMNF-FM PROGRAMMING r ge CellComp( etro In-Tab P1 A e G y r p s part Trend( a -C on A r e v v A L d A s g g % P1A v

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1AH5%4%5%6%6%6%7%6%7%6%6%7%6%6%55% 64% 69% 77% 67% 67% 71% 69% 73% 67% 62% 60% 57% 46% 57% % P1AQH D y F7-2 ...... 0.7 1.2 1.0 1.0 0.7 1.3 1.4 1.5 1.5 1.9 2.3 2.1 1.0 0.6 0.6 -F 7p-12m M m esn 2602,0 0502,0 0501,0 0702,0 9401,0 9301,0 8801,0 18,900 19,800 18,800 16,200 19,300 15,300 19,400 23,500 20,700 19,400 20,500 21,100 20,500 20,100 22,600 e Persons esn 9806,0 7205,0 0605,0 9207,0 0705,0 4905,0 7406,0 57,600 62,500 67,400 52,700 64,900 55,100 60,700 74,600 59,200 58,100 60,600 58,200 67,200 63,700 69,800 e Persons esn 0801,0 8602,0 8102,0 2902,0 4101,0 8401,0 1401,0 15,000 19,900 21,400 19,800 18,400 16,200 24,100 21,200 22,900 21,200 18,100 22,200 18,600 13,900 20,800 e Persons eekl eekl F1a3 ...... 0.7 0.5 0.9 0.7 0.7 0.4 0.8 0.4 1.0 0.7 0.7 0.5 0.8 0.9 1.1 1.3 1.1 1.0 0.9 0.8 0.9 0.9 0.7 0.6 0.7 0.7 0.7 0.6 0.8 0.6 -F 10a-3p -F 6a-10a a

ipnc9 3 0 %7 %8 0 %6 %7 %8 11% 8% 7% 7% 5% 6% 7% 10% 8% 8% 7% 6% 10% 13% 9% Hispanic - F3-p07060709090509090808100807080.4 0.8 0.7 0.8 1.0 0.8 0.8 0.9 0.9 0.5 0.9 0.9 0.7 0.6 0.7 -F 3p-7p aig23212219201920252018211722211.9 2.1 2.2 1.7 2.1 1.8 2.0 2.5 2.0 1.9 2.0 1.9 2.2 2.1 2.3 e Rating y y t M S y a Fe In- In- Cu

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T T T T T N 5 %6 %5 %4 %5 %6 %4 %5 3% 5% 4% 4% 4% 6% 6% 5% 6% 4% 5% 5% 6% 6% 7% 75+ ro me l 5 6 1 5 7 7 8 1 8 7 6 7 8 8 61% 58% 58% 57% 66% 57% 58% 61% 58% 47% 47% 45% 61% 66% 65% ale l 5 4 9 5 3 3 2 9 2 3 5 3 2 3 39% 43% 42% 43% 35% 43% 42% 39% 42% 53% 53% 55% 39% 34% 35% ale L10 :711 :911 :711 :511 :212 :511 :51:03 1:15 1:15 1:25 1:23 1:22 1:18 1:15 1:18 1:07 1:11 1:19 1:14 1:07 1:06 SL L23 :024 :530 :031 :030 :524 :521 :52:30 2:45 2:15 3:15 2:45 2:45 3:00 3:00 3:15 2:30 3:00 3:15 2:45 2:30 2:30 SL L44 :553 :551 :563 :553 :563 :050 :54:30 5:45 5:00 6:30 6:30 6:15 5:30 7:15 6:30 4:45 5:15 5:15 5:30 5:15 4:45 SL b1261311341301431431461351371261271391381391,316 1,339 1,308 1,319 1,297 1,296 1,347 1,395 1,416 1,433 1,403 1,300 1,304 1,301 1,286 ab b1061141111101281211211211221141101161101181,143 1,178 1,140 1,176 1,150 1,154 1,202 1,231 1,251 1,281 1,258 1,120 1,141 1,114 1,096 ab i e l

TAMPA se y ro 3Current Prior 13

M HL9J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 J HOL19 6A n A A A A A A A

onth A VG VG VG VG VG VG VG - ud 12M 0 2 8 8 0 6 9 8 0 9 8 8 2 2 26% 32% 32% 38% 28% 29% 40% 28% 39% 36% 30% 38% 28% 22% 30% io HOL20 HOL20 HOL20 HOL20 HOL20 HOL20 HOL20 M A A A A A A A onth 2 FB0 FEB20 N20 2 FB0 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 FEB20 N20 0.7 M M M M M M M A A A A A A A 2 R20 R20 R20 R20 R20 R20 R20 V A A A A A A A i R0PR20 PR20 PR20 PR20 PR20 PR20 PR20 t a l S M M M M M M M A A A A A A A i 2 JN0 U2 JUL20 JUN20 JUL20 Y20 JUN20 Y20 JUL20 JUN20 Y20 JUL20 JUN20 JUL20 Y20 JUN20 Y20 JUL20 JUN20 Y20 JUL20 JUN20 Y20 gn s MARCHSTATION2021 MEETING

R e po T A rt M P A A A A A A A A - G0 E2 OT0 O2 DEC20 NOV20 DEC20 OCT20 NOV20 SEP20 OCT20 UG20 SEP20 UG20 DEC20 NOV20 OCT20 SEP20 DEC20 UG20 NOV20 DEC20 OCT20 NOV20 SEP20 OCT20 UG20 SEP20 DEC20 UG20 NOV20 OCT20 SEP20 UG20 DEC20 NOV20 OCT20 SEP20 UG20 S T . PE T E R S BUR G -C L Ratings E A R W A T E R;

M e t ro ro 3Current Prior 13 M A A A A A A A onth VG VG VG VG VG VG VG HOL20 HOL20 HOL20 HOL20 HOL20 HOL20 HOL20 M onth 0.7 PROGRAMMING Pr P H T a 6+ AQH Persons in Hundreds (00) O e m 15 20 25 10 LID p 5 0 pa a r A - e S d Y t.

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12A-1A PROGRAMMING • Top Ten ListenedtoHoursLive-Streamed Online (Including Weekends) 10. 9. 8. 7. 6. 5. 4. 3. 2. 1. 11 am 12pm 9am 5pm 4pm 2pm 7am 1p 8am 6 pm 6pm m

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MARCHSTATION2021 MEETING Review /Renewal

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MARCHSTATION2021 MEETING

Review /Renewal

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