Itinerario, Vol. 41, No. 2, 275–303. © 2017 Research Institute for History, Leiden University doi:10.1017/S0165115317000377 Traveling Entrepreneurs, Traveling Sounds: The Early Gramophone Business in India and China CHRISTINA LUBINSKI and ANDREAS STEEN* E-mail:
[email protected],
[email protected] During the first global economy, roughly from Western industrialization to World War I, the gramophone, much like other consumer goods, circulated relatively freely around the world. This paper compares the market in India and China asking how gramophone companies established themselves there and focuses on the interaction between Western businesspeople and local partners. The article first shows how agents started exploring strategies for “localizing” music and, second, how in both countries their interaction with local partners was first shaped by curiosity and commercial interest, and later by traditionalism and nationalism, the latter of which paradoxically both inhibited and enabled Western business. Based on diaries, corporate files, trade journals, and consular reports, the paper shows that the highly localized and politicized demand for music made access to local knowledge a crucial competitive advantage. Keywords: China, gramophone industry, India, international business, nationalism. From the 1880s until the outbreak of World War I, the gramophone, much like other consumer goods, circulated relatively freely around the world.1 In both India and China, Western gramophones entered the market in the late nineteenth century and quickly became popular with both Western residents and the local population. Companies based in the United States, Great Britain, Germany, France, and Switzerland engaged in fierce competition over market share in both countries, which were considered pro- mising but culturally foreign and challenging consumer markets.