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Download Port of Aalborg's Strategy Report Strategy Report 2020 v Contents Preface 5 Group structure 7 Mission 8 Vision 9 Gate to great 10 Focus on intelligent solutions 12 Networks & Collaboration 15 An intermodal inland port 16 A local and global growth generator 19 Jobs & Added value 20 CSR & Environment 23 Port of Aalborg A/S Langerak 19 PO box 8530 9220 Aalborg Øst +45 9930 1500 [email protected] www.portofaalborg.dk Traffic & Operations 24-hour service – hotline +45 9930 1520 VHF channel 16 [email protected] Strategy Report 2020 3 Preface The gateway to a new and better future Knowledge and innovation are keywords at Port of Furthermore, we have the unique advantages of of Aalborg works Aalborg. We are much more than a traditional port or our collaboration with the Municipality of Aalborg, logistics hub – we are the gateway to a new and better University College of Northern Denmark (UCN) future. We create growth, opportunities and new and Aalborg University, one of the best technical every day to make it workplaces for the benefit of both businesses and the universities in the world. This close collaboration has local community alike – and our vision is global. led, among other things, to an ambition to become attractive for both Denmark's green testing ground, which supports the Port of Aalborg has grown steadily in recent years, 17 Sustainable Development Goals and accelerates and it is our ambition to continue in this vein. As one the green transition pioneered by Denmark since the Danish and international of Denmark’s largest business parks, we offer an ideal 1970s. and flexible setting for business and industry, focusing businesses to settle in on symbiosis and resource-sharing and making For us, it’s all about pulling together; about creating proactive use of greening to generate new business collective development by adding value and about opportunities. helping the individual businesses make the transition Aalborg by creating a from good to great. Our aim is to help businesses If anyone understands the global challenges, we improve at what they are already good at. We are do; our specialist expertise enables us to provide the intelligent gateway to the market; the essential business park for the effective solutions to both new and familiar issues, solution in a globalised world, where production, incorporating innovation, production, transport, logistics, innovation and, not least, sustainability need future and helping logistics and, not least, sustainability. to be handled increasingly intelligently. businesses make the leap from good to great. Claus Holstein CEO, Port of Aalborg A/S 4 Strategy Report 2020 Strategy Report 2020 5 PORT OF A ALBORG gate to great Group structure The Port of Aalborg group is a public limited company, wholly owned by Aalborg Municipality. The group consists of the parent company, Port of Aalborg A/S, and independent subsidiaries, each with its own tasks and function. As a company, it is the group’s purpose to add value, strengthen relations with the private sector and ensure that port infrastructure is improved, updated, efficient and competitive – both now and in the future. 6 Strategy Report 2020 Strategy Report 2020 7 Mission Vision Port of Aalborg aims to Port of Aalborg will be a operate as an inland significant growth generator, port with a 360-degree helping create more jobs, catchment area and an increasing prosperity and intermodal logistics hub. helping make the good life This means shifting the possible for the people of focus from water-based Aalborg – both at work and solutions to development at home. of shore-based solutions. Based on this, Port of Port of Aalborg will also Aalborg aims to make it play a key part in the attractive for existing and development and new businesses to settle in recognition of Aalborg the surrounding business as Europe’s green capital park by ensuring optimal and Denmark’s leading development opportunities sustainable industrial for these businesses and, circular economy. by doing this, helping them make the transition from Port of Aalborg will be the good to great. gate to great. 8 Strategy Report 2020 Strategy Report 2020 9 gate to great means ... Having the decision-making power to create our own future We want to be able to create our own future by guaranteeing our own employment and ensuring our influence as a growth generator, irrespective of changing market circumstance. We want to We want to improve We want to unlock We want to ensure a be bigger our knowledge internal potential stable business We want to grow in order We want to improve We want to involve our We want to create trust and to ensure that we have our knowledge and employees and managers a sense of security. We will an influence on future strength through a strong and develop their therefore focus on stable development and add network of partnerships knowledge and skills, thus income, organic growth, value for the local and collaboration with ensuring ownership and good customer relations, community knowledge institutions, accountability. minimisation of risk and municipal authorities, etc. ensuring human resources. 10 Strategy Report 2020 Strategy Report 2020 11 Focus on intelligent solutions Work at Port of Aalborg is based on knowledge. We are a strategic partner and the driving force behind establishment of partnerships to ensure competitive and intelligent solutions for the business sector Port of Aalborg’s internal activities are based on The to environmentally sustainable and long-term Intelligent Port concept. The aim of The Intelligent Port transport solutions and facilities (including sea-borne is to ensure that Port of Aalborg holds its fate in its own facilities) in collaboration with the local community hands. We want to be able to create our own future in and business sector. We want to create flexible, this changing world, and we want to help create more innovative and sustainable platforms to support the jobs and business development, not only in the port development of businesses’ competitive position and area but also in the town of Aalborg and the whole of of the local community. We want to be a generator of North Jutland Region – through broad collaboration and new commercial activity and added value, both water- intelligent solutions across the entire logistics chain. based and shore-based. This means that we base our activities on knowledge, Business and Integrator in close collaboration with our customers, suppliers Port of Aalborg has two roles; as a business and as and partners. Together, we identify competitive, an integrator. On the one hand, Port of Aalborg is flexible and attractive logistics solutions, services and a traditional business, encompassing operations, products, aimed at developing and strengthening our optimisation, maintenance of infrastructure and customers and our partners’ businesses. commercial rentals. In this role, the port’s aim is to increase turnover, secure stable business and unlock Transformation of Port of Aalborg and develop the potential of our employees. On the In recent years, Port of Aalborg has evolved from other hand, Port of Aalborg acts as an integrator, a classic port into an inland port and multimodal promoting collaboration and development of logistics hub. Today, Port of Aalborg is a business businesses and the local community. Here, the aim is based on knowledge and development, aiming to to help create more jobs, boost growth and increase contribute to local and regional employment, growth prosperity. and prosperity – in many aspects, a national beacon. The vision is to be a significant growth generator The two roles are mutually dependent, since a healthy for businesses and the local community, giving business, in the throes of economic growth, is vital high priority to partnerships, networks and logistics for Port of Aalborg to be able to act as an integrator. solutions. We want to provide the service and At the same time, development and growth of the supply the services needed in a globalised world, surrounding businesses are prerequisites if Port of both now and in the future. We want to contribute Aalborg is to achieve its own growth ambitions. 12 Strategy Report 2020 Strategy Report 2020 13 Networks & Collaboration Port of Aalborg aims to create growth and innovation through strategic partnerships with knowledge institutions, municipal authorities, utilities companies and business enterprises and networks Knowledge Civil society With its mission to make it attractive for existing and solutions are quality-assured. Civil society helps define institutions new businesses to settle in the surrounding business the direction development should take, since it must park, Port of Aalborg focuses on generating strategic also be attractive for employees of the businesses partnerships and relations based on a quadro-helix to settle in Aalborg. For this reason, the interests, model. Taking this approach, the partners work preferences and values of the public are incorporated towards a common goal to generate innovation and into a variety of CSR initiatives, e.g. Cool East, Aalborg growth-enhancing activities in a knowledge society. Waterfront and Stigsborg Brygge. At the centre of the quadro-helix model is Port Company operation of Aalborg – a business that collaborates closely Port of Aalborg collaborates closely with the with and obtains knowledge from four partners to business community and public sector. The business implement The Intelligent Port. The four partners are: community has a great influence on the operation of knowledge institutions, civil society, the business Port of Aalborg as a business, since our current and PORT OF AALBORG community and the public sector. In the interaction potential customers, suppliers and partners are vital between these four partners, Port of Aalborg takes on for our existence. the role of integrator with the aim of creating synergy. Similarly, public authorities have a great influence on Knowledge and research on the community the way we run our business because they provide doorstep the basic conditions for our existence, e.g.
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