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Visit Vuokatti (Kajaani – Oulujärvi) / 5. Maksatuskausi Toimenpiteet 05-08/2018 Visit Vuokatti (Kajaani – Oulujärvi) / 5. maksatuskausi Toimenpiteet 05-08/2018 Ohjausryhmä 1 0 . 1 0 . 2 0 1 8 Tuotteen kehittäminen / hiihtoputki All year round –tuotteen parantamiseksi Hiihtotunnelissa tehtiin tuunaustyöt > Tunnelin seinät? Vuokatti app Kesän aikana valittu yhteistyökumppani SimLabIT teki ohjelmointityötä VALMIS REITTI: 1) Vuokatin Urheiluopisto > video 2) Vuokatin Seikkailupuisto > tietokilpailu. 3) Vuokatin vesiurheilukeskus > video 4) Lumilautatunneli > faktoja, kertomus 5) Ampuhiihtostadion / lumikasa, josta rakennetaan ensilumen latu tietokilpailu, 6) Vuokatinhovin ranta > tarina järvestä, luonnosta, mäntymetsästä jne. 7) Hiihtotunneli > video MUUT PELIN KOHTEET: 8) Vuokatinvaara / Näköalatorni, josta näkymä 500 MK:n maisemiin > info luonnosta, maisemasta, Eino Leinon runo 9) Kalliokirjoitukset / uhripaikka / Sissiluola > kertomus kalliokirjoituksista, uhripaikasta 10) Karhunpesä > video karhuista. 11) Vuokatinlampi (laiturin nokka) > tarina Hiidestä, 12) Superpark > video 13) Katinkulta > tietokilpailu, 14) Sotkamo, pesäpallostadion > pesäpalloaiheinen video 15) Havukka-ahon ajattelijan patsas, Sotkamo, Hirvensaari > tarina Veikko Huovisesta Testaus syksyn aikana Markkinointimateriaali • Uutta kuvamateriaalia Vuokatin kuvapankkiin ukrainalaisilta toimittajilta • Uusi filmi https://yadi.sk/i/8oAF94czWeuOIg (tulee myös Vuokatin youtube –kanavaan) • Vuokatin B2B –manuaalit päivitettiin ja täydennettiin kesällä 2018 (englanti, saksa, kiina) • Saksankielinen B2B tuotesivusto Nord Marketingin kanssa https://www.nordicmarketing.de/vuokatti- finnland Kiina valmennus 21.8.2018 Kouluttajana Visit Finland Akatemian kouluttaja Kirsi Mantua-Kommonen AuroraXplorerista. Kainuusta paikalla oli 40 toimijaa. Vuokattilaisia oli mukana 21 toimijaa. Vierailut / myyntitapahtumat Vierailut: 01-04/2018: 11.5. Bontour agenttimatka 28.-30.5. Holidays GmbH 6.-8.6. Japani Mega fam /Finnair, Visit Finland 14.-16.6. Westminster Travel Ltd. 25.-27.6. Yitisports, China 13.-16.7. Media visit / Kainuu 19.-21.7. Aurora Invest Finland Oy 31.7.-3.8. Thomas Marx / Vianova Reisen 4.-5.8. Philipp Jordi / Glur Reisen 12.-14.8. Mustard Seed 16.-20.8. Bloggarit Saksasta, 2 hlöä 21.-23.8. Sports from China, media 27.-28.8. Holiday Club Famtrip Myyntitapahtumat 05-08/2018: 14.5. Toolbox Summer Fun Finland Workshop, Helsinki 4.-7.6. SALES TOUR SAKSA, Baijeri (BSH Vuokatti, Vuokatti Safaris mukana) 13. – 15.8. Visit Finland workshop, Moscow, Saint Petersburg B2B > B2C: Saksa Hanke on aloittanut yhteismarkkinointitoimenpiteet kohdemarkkinoiden matkanjärjestäjien kanssa kuluttajasegmentissä Vianova: neuvottelut talvicharterista 2019-20 alkaen Nordic Holidays > kävi Vuokatissa 01/2018; tuoteneuvottelut 02-05/2018, markkinointi 06/2018 > Tavoitteet: Nordic Holidays Mediajulkisuutta Bloggarimatkan tuloksia: https://tarjasblog.de/Finnland/tine-tarja-on-tour-skifahren-im-august/ https://finnweh.de/tine-tarja-on-tour-wie-schmeckt-eigentlich-ameisenpipi/ https://tarjasblog.de/Finnland/tine-tarja-auf-tour/ Facebook –kampanja Saksassa 09/18> B2B > B2C, Hollanti Yhteiskampanjointi Visit Finlandin ja Voigt Travelin kanssa Kampanja alkoi myöhässä eikä yhteisesti sovittua budjettia (60 000 €) saatu käytettyä loppuun > siirretään uuteen kesäkampanjaan Mediajulkisuutta https://verkeersbureaus.info/harmkestraveltips/2018/08/07/118612-op-outdoor-avontuur-in-de-bossen- van-finland/ B2B > B2C: Kiina, CTRIP Vuokatti mukana CTRIPin online kampanjassa yhdessä Visit Finlandin ja Itäisen Lakeland alueen kanssa FIT self drive packages > Vuokatti mukana kahdessa kiertoreitissä 1) 芬兰赫尔辛基+库奥皮奥+约恩苏10日8晚自由行·vuokatti湖区 【可选自驾】穿梭千湖之国 尽揽澄澈 碧蓝（Finland Helsinki + Kuopio + Joensuu + Vuokatti 10 days and 8 night Self-driving） http://taocan.ctrip.com/freetravel/p1020057298s1.html#xcjs 2) 芬兰赫尔辛基+卡亚尼+罗瓦涅米10日8晚自由行·Vuokatti湖区+圣诞老人村 触摸纯净 寻找初心 含湖 区特色住宿+火车票（Finland Helsinki+ Kajaani + Rovaniemi +Vuokatti 10 days and 8 nights） http://taocan.ctrip.com/freetravel/p1020042176s1.html#xcjs CTRIP > Fit self drive packages B2B > B2C Westminster Travel HK Vuokatti mukana Visit Finlandin Suomi-kampanjassa yhdessä Itäisen Lakeland alueen (+Helsinki) hongkongilaisen Westminster Travelin kanssa KOL vierailu heinäkuussa, kampajointi 07/2018 alkaen https://www.facebook.com/westminstertravel/videos/2253499551334437/ https://www.facebook.com/westminstertravel/videos/2251940584823667/ https://www.facebook.com/westminstertravel/videos/2244855612198831/ https://www.facebook.com/westminstertravel/videos/2231306833553709/ https://www.facebook.com/westminstertravel/videos/2223426797675046/ Core Channels for promoting our video clips: 1. Facebook Ad (WTL, Bees.Travel and KOL) 2. Print Media Editorial and Write-up by KOL 3. Google Display Network 4. Solo eDM / eDM top banner to WTL and all subsidiaries database 5. Web Banner in various format (WTL, Bees.Travel) Westminster Travel, Vuokatti B2B > B2C Mustard Seed KOL vierailu + kampanjointi yhteistyössä Kemin + Ruka/Kuusamon kanssa https://mp.weixin.qq.com/s/awLPp9TE2kXAq_C1NH4dzQ https://mp.weixin.qq.com/s/rpAA5FgS5rJf1hneC5SrWQ Materiaalia valmistuu koko ajan lisää. Kiina / muuta Lisää tammikuun HIGHSNOW Global Ski & Snowboard Experiencer –reissulta: https://mp.weixin.qq.com/s/4KRBQ7Iolyj3ZZ-lUN44cg KOL Mr Yang Yi Vuokatissa 08/2018 https://mp.weixin.qq.com/s/U7eEiKhUwTFQn1wx-r0syw Vuokatti Travelin toteuttama ensimmäinen leirikouluryhmä Vuokatissa (+Rovaniemi, Kajaani, Helsinki) 08/2018 Superpark, Hongkong > Vuokatti flyer jakelu 1.10 > Ukraina > charterlennot Kiova – Kajaani 29.12. – 3.1. ja 3.1. – 8.1 Delfa Tour, Ukr-Fin Tour, Artex, Pac Group • Yhteismarkkinointitoimenpiteet syksyllä 2018 (UITM-messut, Bomond kosmetiikkaketjun yhteismarkkinointi, matkantoimistoseminaarit (Kiova, Odessa, Harkov, Dnepr), lehtiartikkelit • Maaliskuussa 2018 Vuokatissa vierailleiden ukrainalaisten toimittajien artikkelit ulos syksyllä 2018 Charterit, 186 paikkainen MAU:n kone PS7919/ 29.12.2018 6 B737 (42Y/42Y) KBP11:00 – KAJ 13:40/14:40 – KBP17:20 PS7920 PS7919/ 03.01.2018 4 B737 (42Y/42Y) KBP11:00 – KAJ 13:40/14:40 – KBP17:20 PS7920 PS7919/ 08.01.2018 2 B737 (42Y/42Y) KBP11:00 – KAJ 13:40/14:40 – KBP17:20 PS7920 UITM-messut Kiova 3. – 5.10.2018 B2C > B2B markkinointi, Venäjä Talvikampanja Venäjällä yhteistyössä 15.9. – 15.12.2018. Liikenne ohjataan www.vuokatti.fi/ru -sivulle Kokonaisbudjetti 40 000 euroa, josta VF maksaa 5000 euroa (+työpanos); samanaikaisesti VF:llä oma kampanja menossa, mikä tuo synergiaedun (+mediaostoissa hyödynnetään VF:n paljousalennukset) B2C > B2B markkinointi, Venäjä B2C > Pac Group, Moskova Suorat charterit Moskovasta: 30.12-06.01 ja 02.01-08.01; lisäksi kiintiö Finnairin lennoilta Jekaterinburgista kumpaankin ohjelmaan + junapaketit Yhteismarkkinointitoimenpiteet (ensisijaisesti b2b) - Matkatoimistoseminaari Moskova 18.9. - Profi.travel –mainostus - Suora-asiakashankintatilaisuudet - Facebook https://offer.pac.ru/pacland-winter/ LISÄKSI 23.-25.9. Venäjän valtakunnallisen TV-kanavan ”Rossija” ohjelma ПО СЕКРЕТЕ ВСЕМУ СВЕТУ kuvausryhmä Vuokatissa > ohjelma efiiriin loka/marraskuussa, millä saadaan hyvää julkisuutta Vuokatille Syksy 09 – 12/2018, myyntitapahtumat 3.-9.9.2018 MOI MOI WORKSHOP, Japani, Taiwan 13.9.2018 MEET FINLAND & SANTA WORKSHOP, Kööpenhamina 20.9.2018 FINNAIR / VISIT FINLAND TRAVEL SEMINAR, Minsk 24.-25.9.2018 LAKELAND WORKSHOP, Moscow, Saint Petersburg 25.9.2018 VISIT FINLAND WORKSHOP, Amsterdam 27.9.2018 VISIT FINLAND WORKSHOP, Antwerpen 25.-27.9.2018 SALES CALLS, SPORTS CHINA, Peking (Megan Mok) 3.-5.10.2018 UITM 2018, Ukraina 9.10.2018 VISIT FINLAND WORKSHOP, Köln 11.10.2018 VISIT FINLAND WORKSHOP, Zürich 15.-19.10.2018 VISIT FINLAND EDUCATIONAL TRAVEL SEMINAR in Chengdu& sales calls in Beijing / VISIT TO CCEC in Shenzhen (Megan Mok, Randy Yau) 17.-19.10.2018 ITB ASIA, Singapore 30.11.2018 EDUCATIONAL TRAVEL WORKSHOP, Hki 5.-7.12.2018 HEBEI EVENT IN SKI RESORT, China Syksy 09-12/2018 vierailut 7.-10.9. China Sport Trade Fam 23.-25.9. TV Rossija - "Po Sekretu Vsemu Svetu" 26.-28.11. Visit Finland Educational travel workshop + pre tours / Japani 29.11-1.12 Conti Plus myyntiagentit 12/2018 Finland Sports Ambassador Partnerships 2019 in China with a famous Chinese celebrity, Mr Wang Kai. Mr. Wang Kai is a winter sports enthusiast, and if he is OK to accept the recognition something like “Ambassador of Finland Winter Sports Tourism” we can negotiate with him to participate our 2019 China-Finland Winter Sports Theme Year opening ceremony and other events during 2019. 10 päivän kuvausmatka Vuokatti + Ruka Koko projektin budjetti noin 100 000 euroa, Vuokatti vastaa kuvausryhmän maakustannuksista Syksy 09-12/2018, muuta www.vuokatti.fi –kieliversiot Vuokatin printtimateriaalin uusinta kieliversiolla Kiitos! Arto Asikainen [email protected] .
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