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Kajaani- Oulujärvi) / 4 Visit Vuokatti (Kajaani- Oulujärvi) / 4. maksatuskausi 1.1.-30.4.2018 Ohjausryhmä 1 4 . 6 . 2 0 1 9 Toimenpiteet B2B / TO matkat MIKSI: Hankkeen tavoitteiden saavuttamiseksi hankkeen toiminnassa on ensiarvoisen tärkeää se, että Vuokatti (Kajaani-Oulujärvi) –alue pääsee kansainvälisten matkanjärjestäjien tietoisuuteen, tuotetarjontaan ja myyntiin. Vaikka FIT-matkailu lisääntyykin maailmalla, on matkanjärjestäjien tuotantoon pääsy ehdoton edellytys sille, että hankkeella on mahdollisuus saavuttaa sille asetettuja tavoitteita. Matkanjärjestäjät eivät ota mitään myyntiin ennen kuin ovat nähneet ja kokeneet omakohtaisesti tuotteen ja kohteen. Lisäksi matkanjärjestäjävierailut ovat oleellinen osa alueen brändityötä 15.-16.1. Matka2018 Pretour (VF, Finnair, Paljakka) 21.-23.1. Die Reisefamilie / Eva Wederz 5.-8.2. Yritysryhmähankkeen FAMtrip 15.-18.2. Yritysryhmähankkeen FAMtrip 22.-23.2. Yboom International Oy LTD 23.-26.2. Saksa FAMtrip (Nordic Marketing GmbH) 7.-9.3. Sports from China Trade famtrip / Visit Finland 26.-29.3. IeTravelGrp 8.-11.4. VISIT FINLAND VENÄJÄ & IVY WORKSHOP, Vuokatti Pre- ja post tourit, ohjelmaa vieraille 18.-22.4. Leirikoulu FAMtrip Kiinasta + workshop / Visit Finland Visit Finland workshop / Russia & Ukraine, 8. – 11.4.2018 Visit Finland workshop / Russia & Ukraine, 8. – 11.4.2018, Vuokatinvaaralla Kiina leirikouluworkshop, Superpark 19.4.2018 Piirakkapaja, Tenetin yläaste 19.4.2018 Kiina leirikoulu workshop, 20.4.2018 Tuote myyntiin matkojen tuloksena Nordic Holidays (D, Talvi 2018-19) Jetour (HK, kiertomatka syksy 2018, leirikoulutuote) CTRIP (CN, kiertomatka, kesä 2018 Shanghai Yetravel Ltd Co. (CN talvi 2018) Ukr-Fin tour / Delfa Tour (UA, uusi vuosi 2018-19) Aktivreisen Teltow (D, kesä 2018) Fjorkind Reisen (D, talvi 2018-2019) Voigt Travel (NL, kesä 2018) Edetään yhteistyössä kuluttajakampanjointiin esim. Voigt Travel, CTRIP, Westminster Travel, Pac Group, Nordic Holidays GmbH… Toimenpiteet / media visits MIKSI: Mediamatkat ovat erittäin kustannustehokas keino markkinoida kohdetta kuluttajille. Mediamatkojen tuloksena syntyvät artikkelit, blogit, videot jne. ovat parasta ”objektiivista” ja uskottavaa mainosta kohteelle. Kohteen brändin rakennuksessa tämä on kuluttajan kannalta myös uskottavaa viestintää ja huomattavasti tehokkaampaa kuin ostettu mainostila. Myös mediamatkojen toteuttaminen on edellytys sille, että hanke pystyy saavuttamaan sille asetetut tulokset. 22.-28.1. Ski.fi Bloggarimatka (+Koli) 22.-24.1. HIGHSNOW Global Ski & Snowboard Experiences 29.1.-1.2. China Media Visit: Winter Theme 5.-7.3. Sports from China - Media Trip / Visit Finland 8.-12.3. Venäjä/Ukraina bloggari 23.-26.3. Mediamatka Saksa / Nordic Marketing 2.-4.4. VIP China Ski Winners Esimerkkejä tuloksista / mediamatka Kiina mediamatka (tammi-helmikuu) koko raportti Blue Wings –lehti 05-06/2018 Myyntitapahtumat, 01-04/2018 17.-19.1.2018 Meet Finland, Matka 2018, Helsinki 14.-15.2.2018 BENCHMARKING ROVANIEMI 21.-25.2.2018 NORDIS SKANDINAVIEN WELT, REISE + CAMPING, Essen 7.-9.3.2018 ITB BERLIN, Berlin (Vuokatinmaa, Vuokatti Safaris, Karolineburg, Vuokatin Aateli mukana) 12.-16.3.2018 SALES VISITS; Amsterdam 13.-25.3.2018 SALES EVENT, SuperPark Hong Kong / CHINA ROADSHOW, Beijing, Shanghai, Guangzhou, Hong Kong (Vuokatti Travel, Vuokatin Aateli mukana) 8.-11.4.2018 VISIT FINLAND VENÄJÄ & IVY WORKSHOP, Vuokatti (17 alueen yritystä mukana) 18.-22.4.2018 Leirikoulu FAMtrip Kiinasta + workshop, Vuokatti (4 alueen yritystä mukana) 19.4.2018 Visit Finland workshop, Kiova Superpark PR-tapahtuma, 15.3.2018 Superpark PR-tapahtuma, 15.3.2018 Tuote, all year round winter, hiihtoputki Tuote, joulupukkituote Tarve kehittää / Vuokatti Safaris aloitteellinen Tarjonta joulun ja uuden vuoden sesongin aikaan / joulutori? Vuokatti mobiilipeli Kilpailutettiin Hilmassa maaliskuussa 2018 SimLabIT pelintuottajaksi Kännykkään ladattava applikaatio / peli, jossa kierretään eri pisteillä (n. 15 kpl) Vuokatissa Yksi valmis reitti, joka soveltuu esim. leirikoululaisille (5-7 km reitti, noin puolet pisteistä) Vapaavalintaiset pisteen (mahdollisuus luoda oma reitti tai bongata eri pisteitä) Työ käynnistynyt ja tavoitteena se, että peli valmis 30.9.2018 Kesä 2018 / Syksy 2018 TO vierailut: - Japanin matkanjärjestäjät (06/2018) - Aurora Investment OY (07/2018) > leirikoulut, kiinalaisten koulujen rehtoriryhmä - Sports from China projekti, urheilumatkanjärjestäjät (09/2018) - Ukrainalaisten chartertoimijoiden agentit (08-09/2018) - Vianova (08/2018) > mahd. charter kaudelle 2019-20 - Finnair / Visit Finland > Hongkongin matkanjärjestäjät (10/2018) Media vierailut: - Westminster Travel KOL –vierailu HK (06/2018) - Yitsports.com CN (06/2018) - Kainuun tapahtumat (RUS + NL, 07/2018) - Bloggarit D (08/2018) - Sports from China projekti, mediavierailu (08/2018) Kesä 2018 / Syksy 2018 Myyntitapahtumat: 13. – 15.8. Visit Finland workshop, Moskova & Pietari 3.-9.9. MOI MOI WORKSHOP, Japani, Taiwan 13.9. MEET FINLAND & SANTA WORKSHOP, Kööpenhamina 24.-25.9. Lakeland workshop, Moskova & Pietari 25.9. VISIT FINLAND WORKSHOP, Amsterdam 27.9. VISIT FINLAND WORKSHOP, Antwerpen 25.-27.9. SALES CALLS, SPORTS CHINA, Peking 9.10. VISIT FINLAND WORKSHOP, Köln 11.10. VISIT FINLAND WORKSHOP, Zürich 17.-19.10. ITB ASIA, Singapore 5.-7.12. HEBEI EVENT IN SKI RESORT Kainuu Brysselin joulutorilla / Kainuun Etu koordinoi 21.8. 2018 Visit Finland Akatemia, Kiinalaiset asiakkaat Tilastot www.visiittori.fi / Sotkamo Tilastot www.visiittori.fi / Kajaani Kiitos! .
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