Hon Paul Papalia CSC MLA, Minister for Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multiculturallnterests

Official Visit to China and Singapore

Sunday, 27 August 20175 to Thursday, 31 August 2017

Delegation:

Hon Paul Papalia CSC MLA - Minister for Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multiculturallnterests MrTim Fraser- Chief of Staff to Minister Papalia Ms Aleisha Banner- Senior Media Adviser to Minister Papalia (Please note Ms Banner participated in the Singapore leg of the trip only) Louise Scott - Executive Director Strategy, Brand and Marketing Tourism WA, Department of Jobs, Tourism, Science and Innovation. Claire Werkmeister Director Aviation Development and Policy Tourism WA, Department of Jobs, Tourism, Science and Innovation.

Please note that Minister Papalia's party were given support in China by Tourism WA officers International Marketing Director, North Asia and Country Manager China.

Purpose of Visit - The primary purpose of the visit to China was for Minister to attend the Tourism Ministers' meeting (TMM) scheduled in Beijing on Monday, 28 August 217 as part of the China­ Australia Year of Tourism. Additional meetings and activities were scheduled in China to build 's relationships with key partners and demonstrate the State's keenness to grow its market share in the area of tourism and in bound Chinese visitation.

The Minister's visit to Singapore was to reinforce the State's long-term commitment to Singapore and position the State's tourism and event offering with media and trade, taking the opportunity to address the Singapore media during a general Press Conference and whilst hosting a VIP luncheon, in conjunction with the Australian High Commissioner to Singapore, for senior editors from major Singaporean trade publications.

The Minister was able to represent Western Australia as Minister for Tourism at the Federal and State TMM and meet with senior officials related to tourism from within the Chinese Government.

By visiting China and Singapore on this trip the Minister was able to meet with key partners of Western Australia in both countries, recognise the importance of the relationships to the State and thank partners for their commitment to Western Australia.

Page 1 of 3 Sunday, 27 August 2017 Departure from Western Australia and arrival in Beijing, China

CHINA

Monday, 28 August 2017 Australian Tourism Ministers Meeting - Hosted by Federal Government The Tourism Ministers Meeting provided a forum for discussion on the following:

• Tourism Australia's activity in China including strategies and initiatives. • Co-operative opportunities with States and Territories. • Issues and areas of Federal State Tourism Policy that' required greater cooperation, focus and clarity.

Chinese officials from the China Tourism Board were invited to the final session of the meeting.

Meeting with the Australian Ambassador to China

This meeting was attended by the TMM members, Embassy officials and Chinese experts to provide an in-depth briefing on the China market (tourism and others). The meeting was designed for Ministers to discuss and raise questions in a closed door format and proved to be productive.

Tourism Australia Event with Chinese Key Distribution Partners The Minister attended a Tourism Australia networking event with Key China Distribution partners.

Tuesday, 29 August 2017 Depart Beijing and arrive Guangzhou

Meeting with China Southern Airlines - Mr Zhang Un - Group Executive Minister met with Group Executive to discuss the Coop Marketing Agreement being developed by Tourism WA with China Southern Airlines to secure a 5th Perth flight and ongoing partnership.

Tourism Roundtable with WA's Key Distribution Partners Discussions included key travel trends, factors influencing Chinese visitation to WA and where new and improved opportunities may lie.

Issues such as the need for more direct flights and better domestic I regional air connections were raised by the agents as priority issues.

Also the need for improved understanding by local operators regarding Chinese visitor needs and expectations. In particular, the growth in FIT travel and the change in the requirements of such tourists. Page 2 of 3 Dinner with WA's Key Distribution Partners and Trade Media Representatives A dinner followed the Round Table discussions and the Key Distribution Partners were joined by Trade Media representatives and the Australian Consul General.

Wednesday, 30 August 2017 Depart Guangzhou and arrive in Singapore.

Margaret River 50th Anniversary Dinner The Minister attended and spoke at the Dinner, which was also attended by members of the Western Australian Wine Industry, Singaporean tourism stakeholders and trade media.

Thursday, 31 August 2017

Meeting with WA Trade and Investment Office -Regional Director

The meeting discussed Singapore Tourism opportunities, the need to ensure collaboration between Tourism WA and the regional trade office and opportunities in the defence sector.

Press Forum and VIP Lunch- Australian High Commission Residence Minister led a joint press conference with the Australian High Commissioner to Singapore, followed by a co-hosted VIP lunch for select key media representatives and stakeholders. See attached list of attendees.

The key messages of the Minister's speech focused on the value of the Singapore Tourist to the WA economy and how Perth has become a more affordable destination of choice for Singaporean consumers with more things to see.

The Minister also used the event to announce and promote the Perth Racing Master series in late November 2017 as a weekend destination for Singaporean horse racing enthusiasts.

Please see attached media exposure reports from the Singaporean press for the month of September which give a total media exposure value of over $100,000.

Meeting with SilkAir and Singapore Airlines - CEO SilkAir and, Senior Vice President, Sales & Marketing Singapore Airlines

The purpose of this meeting was to meet with senior executives from Singapore Airlines, a critical aviation partner for WA operating four flights per day as well as being the parent company for subsidiary SilkAir, and low cost carrier, Scoot who operates daily flights to Perth.

Page 3 of 3 WESTERN AUSTRALIA cohn&wolfe EXPERIENCE" EXTRAoRDINARY

Publication: The Business Times Country: Singapore Article title: Western Australia puts out welcome mat for S'pore, Malaysia, China Date: 1 September 2017 PR Value: S$ 17,556

'TOP STORIE~ Western Australia puts out welcome mat for S'pore, 'Malaysia" China

Hotel prtces are down, Says tourlsm minister as Aussle Chin} ::md Australia'" ehl eu.ul. state rolls out ad campaign to reverse vls~Dr slump wh.re,J:t::(lpl. Weft most likely 10 mile the dcdJlon 10 tr,m~: I "t short notice. IyJUd1lhTIn ~r.At or AS':a2.7o .. nJchl ror it hold NrPapallJ. w:a In 0,11\1. urhtr In ludlthtOsph..com.l& room In 20U. TodAy, I1 lIu dropp«J. the 1'I~u. promotJII, W,\ ~;a laurtn t:lUdHhTIIIOr IgASJ69Ao. . CfuUrWfon btfo~ \bllln" Slnpport Slnpporw ' ''lVc h,n~ 1.,11.11 ofhl,h qltlTlly IIQ­ ror Iht nnt lime In his apacll}' IS PtRlHulholkhydt.1lln&llantu..,,~ I~J ilnd Ihr~dore l'It1cu hit. Now. W}"\Tourbm ~lInlsler. ~m~mort affordable man bdorc W.\.b~'compu1sonlo,hcc;UICOU" and is no Jon1Cfo:puu;I\~SOlJd WCJi' Is m.l.uhd)' af(llrdlblf. and hlChu Durlnt: NI Jlrus eonrc:rtncc: ;;.ne! Itnt Awlralf1l (W.\)Tourlsm Mtn1sttr f1\Wlry:ht addtd. IWl.ch an Thun:d.y. hos lrd by ,\Us­ hulh.plila. • WArwl.ntw~ZrnlIUCXJ(SS2. 15 D':lI.lln Ill", Commissioner 10 Sln,~­ ThlsbduetDlI.downtumlnbu51· mllllonl toutilm umpillp110 con PU'~ BnK:t COS(ltr, Mt hPl1b r~f· nus tr,J."~ And more holW on the ,inC't lhe "Dlid ihdllls nollOO ex· nnnc~ SlnPPOIC'S Imvo,l.rA.-c 10 WA a mukc:L , • fNlbt, rU\lIU~ In I. dip In halt! 0('- puuh't-It IS;I; bid to rl\'~rst Il nep· as loulisru cupmcy roUts, M s.Uc:l.InJIlI1e, Uwu d\'e trend thi.t huJelt iI IJUilII~t u£ Ht SlId thn In the 12 monthllu reported tJlll holel O«1Jp-nry ~IH l'Ulh's holtl rooms emJlt)', Much. D\'U 100,000 Sln,apofuns In W,. r,lIto 1S.GpuCtnL • S4::,'U.1 prtlmolloru-inlun31lonal \1slled W~ '1 was tlll: fin;t Ilmr IM - "'T1n:tc Is downward prusure: on and lnlUSt1le - ....·ue rcUtd 0\I1. In · numbtn; dlmbld ,bove: 100,000: rnicu. "'-'kInC Il eaod ni-ws rar Iou · c1ulll0l ~en;luPJ , ... lIh 10\\~!il lhlswua 17puer.nI IIKTc:utlln lhe IJQn I",hl!' 12 monlhstndtd lJucb.a blue skits, bgchu. \\1nulu Ind TlItJna: a ulne Vf1lh a rtlts but not sa ,ood JW't,i rat than: airline t.ln1us from South-tu! hsb. pl't\1ous 12 months, nWdnl SI",,­ ~'tl1-on · )U1 Jrtm:ue or21 pUCtnl, ,,1Idll(e. "\I1Jllors. CUI ndm with \t!kI quo1dca on Rotlnut Wand In Ih_ hal.1 buttnw,")lrh~b lold tnp,tmenl \,1th a Chlnut:: lIne1 porunslhe Ihlrd h1ehuI numberof hegld. dolphlns. \1sh our pC'tmJwn \\1nc 11:­ Is ono of PI" 'ol~'J nportus at a prU$ canlttUKl; helll ilU1cyand I nmp-up of lhtJun /tn, IntenuLlon;al \1$!ton; htn, ·bdtlnd Ap.vtrrom thc:hotclJ,bmandrcs­ ,Ion, or lake. quoit... nlflt on suuesllons forvtslltlrs ;1,\ Ule Au,trallan IIIlh Commis- othu Oay In WA ;)({\'c!'dmJ)ents on It:a..b.YSJund DrlQin,· he. said. l~ur.anIJ" Hr 1'.".111 Nld lh.1t all RnUnUllsbnd; ore\,n chtdcwt our 10 Western AUstraLl skmtfs uUdtl\(e 'on Thunda}', onllnt trne! book!n,: slll!.'- ~Inppo)e tourln Jpcnaltlli W"AS IhllltJ Slnpport;;.ns tu\'t:: Indltlo events JUch u herse ndng. '»1111 rood YlsllutJn l'uth wen plytne:;)n ,n'. Iu larlci: 51l1,.1porc, MallYst., .00 the Ihlrd-hlc,hm at AS253 nlll ~lIy loved ",bout WA )1111 uhls - .nd "Ir.e: shows." WESTERN AUSTRALIA cohn&woJfe ExPERIENcE' I;XrRAoRDINARY

Publication: TTG Asia (On line) Country: Singapore Article title: Perth woos Singaporeans with sports events, redevelopment projects Date: 4 September 2017 PR Value: S$ 18,000

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ZOl7 ArticlesAn:hive Perth woos Singaporeans with sports events, redevelopment projects

ll1e Governm ent of Western Australia lWA) is stepping up efforts 10 promole the capital city Perth and its surroun ds, having identifie d! Singapore as a key marnet for1he sta.te's tourism.

Paul Papafia, minister forTourism ofWA, said that Ihe state welcomed 100,OaOvis itors from Sin gapore in 201 6, making th e ceuntrl the third-lalllest source market of touri sm fer the region.

Tourism of Wes te mA!lsira6aiskeentodrawmoreSir.Qaporean~1.sl.tors to Perth end Efjzabeth QU8.1' pictured WESTERN AUSTRALIA cohn&wo)fe EXPERIENCE: EXTRAoRDINARY

SeT-tfJ1~ es through tlte ,Margaref Rpl e.r and qtrokka-spQlling in Ro1tnest Island are top acti';lties tbat 1f/iWl' Sill.gaporeans to 'I'lA, said Papalia.

To furtlu;rdl1.'e up tourism numbelS fron Singapore, tlte state.govemment is de'Jelopin.g partnerships vrit/t SilkAir an:d! SiJllgapore Turf ClUb.

Forlhefolmer TQllrism of WA is looking at introducing direct flights between Singapore and! Broome.

Perth Racing, the government am O'.'!:fSeeing thoroughbred racing and! hospilalil>j, has established reciprocal men "berShip and imcrmation and resource exchange wlth Singapore Tud Club.

Horseracin.g festP,'illls, includin.g Ul e .:mnual TABtoucll Masters Series each year-end, Vlln be pronuoted a,s ,camilla1 atilattic

In alflliltioo fo racing, sports tourism is poised for ~ro\'Sth will the S&,OOQ-seat Perth StaiflUm due to open 'in March 21)18.

The t:it'j VIii! also ·see more than AS'l bilfion tUSS7eS million) in re de', e l opl\~e nt efforts for , a AS10B million foreshore developlnenHor Sca{borough Beach in early-2018 and ill ReV/marina allid walkin9 trails on Rottnest I sl,md.

In the nexli fuUf}'eiJ.rs, Perth Vlinse e a ftillher '16 new or redeveloped hotels, adding 2,,800 new rooms fa its in'lentow,

PapaJia added that room rates in Perth l1:a\'e been at a low dlle tCJ ·an over-supp1>j of qualify Rofels"': The average room rate has fallen from ASm.72 in 20·t2 to AS·169.3S, as of June 2017. Publication: TripZil/a (Online) Country: Singapore Article title: 8 Activities For Every Traveller in Western Australia Date: 11 September 2017 PR Value: S$ 18,000

8 Activities For Every Traveller in Western Australia From sportins events to new restaurants to beauti{ulllatural formations, here aresomeaUractions not to pass up on in the resion.

• TripZilla ~ Scp11lh,2017

Did you know Western Australia is the size orWestern Europe. and accounts fo r one-t hird of the Australian continent? Or that it has 20,OOOkm of mainland and island coastline, the world's oldest minerals and a host of natural wonders found nowhere else on Earth?

Mention Western Australia andmosl people think or Pe.th, but the area is also home to wine regions, picturesque coasts, romantic beach towns, historic outbacks, surreal landscape and unique wildlife.

Considering a road trip around the region, simply chilling for a couple of days in the city, or indulging in water sports. We understand every traveller has their own quirks and preferences, so here are eight activities in Western Australia that best suit your personality: 1. For the sports enthusiasts - watch football. rugby and horse racing in Perth Stadium

Whether you love watching football, rugby or horse racing, there are some exciting sports events lined up next year. For a start, the 60,OOO-seat Perth Stadium is set to open in March 2018. Scheduled events include Chelsea Football Club taking on local heroes Perth Glory in July or August 2018, the Bledisloe Cup in August 2019 where Australian Wallabies will play against New Zealand All Blacks team.

Perth's biggest annual horse racing festival, the TABtouch Masters Series, has also helped attract renowned international thoroughbreds to compete in the event. The festival offers three Group One races with at least $1 million each in prize money; the Railway Stakes, Winterbottom Stakes and Kingston Town CI

A lover of flne tasting gourmet? Foodieswill delight in knowing that fresh Western Australia produce can now be found at new bars, cafes, and restaurants In Perth. These include Shadow Bar and Dining Room, Odyssea, COAST, Ku De Ta, The Standard, lsle of Voyage and the Reveley. The recently renovated State Buildings precinct, with its high ceilings and grand halls, is home bars such as Petition Kitchen, long Chim and Wildnower. 3. For the luxury seekers - check out premium getaways in Broome and the North West

Loving the liner things in life? The Broome and North West Region is home to remote lUxury resorts. Chris Hemsworth, is one of many celebrities to enjoy truly getting away from it all at The Berkeley River lodge, which can only be reached by boat or seaplane. Also consider Kimberley Coastal Camp, which is accessible only by helicopter, and Farway Bay, so remote it cannot be found on a map.

Perth too, is known to have new and upcoming luxurious accommodation such as COMO al the Treasury, named Australia's best city hotel, and the six-star Crown Towers in Perth.

Even better news?With the mining boom in Western Australia, the average prices of rooms in Perth have fallen from $222_72 per night for a room in 2012, to $169.38 in June 2017. In the next four years, another 16 new or redeveloped hotels will come online, including the Ritz-Carlton's first Australian property in 10 years ,md The Westin in the CBD. 4. For the culture vultures - discover moreaboutAbor;gina' life in Fremantle and A'bany

Always wanted to immerse yourself In learning about new cultures? There are many new indigenous tours . in Perth thul helps travellers discover more aboutlocul Aboriginul lands and culture. You cun also take a day trip out of Perth to see <1 World Heritage listed prison und a bohemian lifestyle in the eclectic port city of Fremantle. You can als(}explore the customs and history of the people, the South West's first inhabitants, throug~ Aboriginal Centres and Tours across the regions. TIlis Is also where travellers can Md South West art by painters, sculptors, furniture makers, jewellery designers and hand-illown glass artists. Foradeeper personal connection with Australian history, head to the south coast city ~ Albany and the award-winning NationalANACCentre.

5. For the beach bums -laze on , surf at Prevelly

Enjoy the sun, sand, sea, with a dash of sea sports? Off the coast of Perth City is Rottnestlsland. With more than 62 beaches and 20 bays, Rottnest Island is a paradise for beach bUllls who want to suntan, swim in crystal clear waters, admire the coastline, or enjoy the sunset.

The South West is also known for its spectacular coastline, surfing spots, and swimming beaches. At Prevelly, for example, visitors can follow tile world's best surfers who flock to Surfers Point for the annual Drug Aware Margaret River Pro championship. For those who prefer tranquility, check out the top swimming spots at Dunsborough, Denmark, and Albany. For an underwater experience, explore the water through shipwreck diving, or stay dry at Busselton Jetty Underwater Observatory. 6. For the wine connoisseurs - go on tours at Margaret River or Swan Valley

Home to six wine regions including Margaret River, the South West serves some of Australia's best produce such as fresh marron, trout, venison, chocolates, cheese, cherries. boutique beers, and crisp ciders. In addition, wine lovers can tantalise their taste buds or take wine tours in Swan Valley or Perth Hill wine regions.

7. For the nature buffs - enjoy the Great Outdoors in Esperance and Broome

love getting lost in the wonders of nature? Consider Esperance, a picturesque town on the south coast of Western Australia, about 7.5 hours' drive from Perth, where you can feast your eyes on the bright pink lake Hillier on Middle Island, either from air or by cruise. The region is also blessed with squeaky·c1ean beaches, turquoise island, untouched Islands and colour filled wlldOower country.

Alternatively. consider checking out Broome. often referred to as the pearl of North West Australia. Nature lovers would be elated to chance upon the ·Staircase To The Moon" effect over Roebuck Bay on certain evenings between March and October. Also, check out Karijini National Park in the Pilbara region. where ancient rocks have been shaped into massive mountains and escarpments, breathtaking gorges, and tree­ lined watercourses.

8. For the animal lovers - get up close with them in Exmouth, Coral Coast and Broome

Adore gelting up close and personal with wildlife? Australia is not always home to dangerous animals, but also lovable ones. At Monkey Mia in Exmouth and Coral Coast, interact with curious bottlenose dolphins that have been swimming to shore to interact with humans for more than 40 years.

Animal lovers can also spot sea turtles and dugongs within the World Heritage-listed Shark Bay area.

Alternatively. ride a camel on Cable Beach in Broome In the late afternoon, while basking in the orange glow of a west Kimberley sunset. If you are looking for a holistic travelrmg experience, from delicious gourmet and cultural experiences to exotic scenery and wildlife, Western Australia makes an ideal getaway-not too far from Singapore and ensuring you do not burn a hole in your packet.

Information and imases extra d ed from content issued by Coho and Wolre, on behaJfofTourism Wes!ernA ustralio. WESTERN AUSTRALIA c'()hn &wolf(~ EXPERIENCE EXTRAoRDINARY

Publication: TODAY (Online) Country: SinQapore Article title: Cheaper stays in Western Australia as glut of hotels results in price cuts Date: 28 September 2017 PR Value: S$18.000

australia Cheaper stays in Western Australia as glut of hotels results in price cuts

Eli zabeth Quay is a new waterfront precinct in Perth that features bars ... [MORE] WESTERN AUSTRALIA cohn&wolft?: EXPERIENCE ~XTRAoRDlNARY

B'fCHERYL UN d : /)' l fr. ·~I=: ':ip . ;: om =_ '\ l5:..t!~ 1 :3·':fr)A.\.f. :':~ \{£'::R;:} ~jl"

SINGAPORE - There is no better time than now to visit Western Australia. For one, five-star hotel accommodation now costs about 25 per cent less, according to the Western Australian Tourism Minister Paul Papalia.

Recent figures from the government of Westem Australia revealed that the average prices of rooms in four- and five-star hotels have fallen to A$169 (S$180) per night, down fromA$222 In 2012.

Papalia attributes the fall in prices to the spike in supp!)' - more than 20 new or redeveloped hotels have opened in recent years, creating an estimated 1,800 rooms. In the next four years, 16 Illore hotels will open, adding 2,800 new rooms.

"During the construction and mining boom, there were a lot of business travellers coming in, 'which overwhelmed accollllliodation capacity. In response to that there "vas a mO\le to build capacity by the private sector.

'The building response has come to the l11ar~et (at) the same time there has been a downturn in demand. What we have now is a glut cif very high-quality hotels. The down';vard pressure on price Is not great for the hotel industJy. but wonderful if you're a traveller." Papalia said while on Cl recent trip to Singapore. WESTERN AUSTRALIA cohn&wolfe EXPERIENCE' !;XrRAoRDIW'.RY It helps too, that the Western Australian government is also on a push to boost tourism in Perth and the surrounding areas.

According to the Metropolitan Redevelopment Authority in Perth, the state government "committed A$440 million for the development of public infrastructure~ at , which opened last year:

The new waterfront precinct connects Perth's central business district to the areas around &.van River. The development has since seen a burgeoning gastronomic culture with a boom in bars, cafes alld restaurants. A few of the culinar,r tenants include Ku De Ta, award­ winning seafront cafe Odyssea and the acclaimed Shadow \Mne Bar and Dining Room.

Sports tourism is also getting a boost: The new 60,000- seat Perth Stadium, where Chelsea Football Clu.b will play a match in the third quarter of next year, is due to open next March.

In addition, the State Government has sponsored Perth's biggest annual horse racing festival, the Tabtollch Masters Series, which is happening this Novembe[

Singapore, Papalia noted, is a key market for Western Australia tourism. In 2016, the number of \~sitors from Singapore to the Australian state surpassed 100,000 for the first time. In the 12 months to March 2017, there was a 17 per cent yem-on-year increase.

~Perth remains the gateway to Australia from Sinl)apore. Now more than ever, there is so much to see and do in the regions," 11e said, add.ing that trips to Penguin Island and Margaret River are must-see attractions around Perth.

"And of course, all the things SiJlgaporeans have traditionally loved about Westem Australia still exist - the fresh air, blue skies, sunshine. fresh produce and access to beaches, wineries and native wildlife, all within an hour of the city centre, " added papalla. WESTERN AUSTRALIA cohn&wolfe EXPERIENcE ~XTRAoRDIW\RY

Publication: TODAY (Print) Country: Singapore Article title: Cheaper stays in Western Australia as glut of hotels results in price cuts Date: 28 September 2017 PR Value: S$20,070

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