Hon Paul Papalia CSC MLA, Minister for Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multiculturallnterests
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Hon Paul Papalia CSC MLA, Minister for Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multiculturallnterests Official Visit to China and Singapore Sunday, 27 August 20175 to Thursday, 31 August 2017 Delegation: Hon Paul Papalia CSC MLA - Minister for Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multiculturallnterests MrTim Fraser- Chief of Staff to Minister Papalia Ms Aleisha Banner- Senior Media Adviser to Minister Papalia (Please note Ms Banner participated in the Singapore leg of the trip only) Louise Scott - Executive Director Strategy, Brand and Marketing Tourism WA, Department of Jobs, Tourism, Science and Innovation. Claire Werkmeister Director Aviation Development and Policy Tourism WA, Department of Jobs, Tourism, Science and Innovation. Please note that Minister Papalia's party were given support in China by Tourism WA officers International Marketing Director, North Asia and Country Manager China. Purpose of Visit - The primary purpose of the visit to China was for Minister to attend the Tourism Ministers' meeting (TMM) scheduled in Beijing on Monday, 28 August 217 as part of the China Australia Year of Tourism. Additional meetings and activities were scheduled in China to build Western Australia's relationships with key partners and demonstrate the State's keenness to grow its market share in the area of tourism and in bound Chinese visitation. The Minister's visit to Singapore was to reinforce the State's long-term commitment to Singapore and position the State's tourism and event offering with media and trade, taking the opportunity to address the Singapore media during a general Press Conference and whilst hosting a VIP luncheon, in conjunction with the Australian High Commissioner to Singapore, for senior editors from major Singaporean trade publications. The Minister was able to represent Western Australia as Minister for Tourism at the Federal and State TMM and meet with senior officials related to tourism from within the Chinese Government. By visiting China and Singapore on this trip the Minister was able to meet with key partners of Western Australia in both countries, recognise the importance of the relationships to the State and thank partners for their commitment to Western Australia. Page 1 of 3 Sunday, 27 August 2017 Departure from Perth Western Australia and arrival in Beijing, China CHINA Monday, 28 August 2017 Australian Tourism Ministers Meeting - Hosted by Federal Government The Tourism Ministers Meeting provided a forum for discussion on the following: • Tourism Australia's activity in China including strategies and initiatives. • Co-operative opportunities with States and Territories. • Issues and areas of Federal State Tourism Policy that' required greater cooperation, focus and clarity. Chinese officials from the China Tourism Board were invited to the final session of the meeting. Meeting with the Australian Ambassador to China This meeting was attended by the TMM members, Embassy officials and Chinese experts to provide an in-depth briefing on the China market (tourism and others). The meeting was designed for Ministers to discuss and raise questions in a closed door format and proved to be productive. Tourism Australia Event with Chinese Key Distribution Partners The Minister attended a Tourism Australia networking event with Key China Distribution partners. Tuesday, 29 August 2017 Depart Beijing and arrive Guangzhou Meeting with China Southern Airlines - Mr Zhang Un - Group Executive Minister met with Group Executive to discuss the Coop Marketing Agreement being developed by Tourism WA with China Southern Airlines to secure a 5th Perth flight and ongoing partnership. Tourism Roundtable with WA's Key Distribution Partners Discussions included key travel trends, factors influencing Chinese visitation to WA and where new and improved opportunities may lie. Issues such as the need for more direct flights and better domestic I regional air connections were raised by the agents as priority issues. Also the need for improved understanding by local operators regarding Chinese visitor needs and expectations. In particular, the growth in FIT travel and the change in the requirements of such tourists. Page 2 of 3 Dinner with WA's Key Distribution Partners and Trade Media Representatives A dinner followed the Round Table discussions and the Key Distribution Partners were joined by Trade Media representatives and the Australian Consul General. Wednesday, 30 August 2017 Depart Guangzhou and arrive in Singapore. Margaret River 50th Anniversary Dinner The Minister attended and spoke at the Dinner, which was also attended by members of the Western Australian Wine Industry, Singaporean tourism stakeholders and trade media. Thursday, 31 August 2017 Meeting with WA Trade and Investment Office -Regional Director The meeting discussed Singapore Tourism opportunities, the need to ensure collaboration between Tourism WA and the regional trade office and opportunities in the defence sector. Press Forum and VIP Lunch- Australian High Commission Residence Minister led a joint press conference with the Australian High Commissioner to Singapore, followed by a co-hosted VIP lunch for select key media representatives and stakeholders. See attached list of attendees. The key messages of the Minister's speech focused on the value of the Singapore Tourist to the WA economy and how Perth has become a more affordable destination of choice for Singaporean consumers with more things to see. The Minister also used the event to announce and promote the Perth Racing Master series in late November 2017 as a weekend destination for Singaporean horse racing enthusiasts. Please see attached media exposure reports from the Singaporean press for the month of September which give a total media exposure value of over $100,000. Meeting with SilkAir and Singapore Airlines - CEO SilkAir and, Senior Vice President, Sales & Marketing Singapore Airlines The purpose of this meeting was to meet with senior executives from Singapore Airlines, a critical aviation partner for WA operating four flights per day as well as being the parent company for subsidiary SilkAir, and low cost carrier, Scoot who operates daily flights to Perth. Page 3 of 3 WESTERN AUSTRALIA cohn&wolfe EXPERIENCE" EXTRAoRDINARY Publication: The Business Times Country: Singapore Article title: Western Australia puts out welcome mat for S'pore, Malaysia, China Date: 1 September 2017 PR Value: S$ 17,556 'TOP STORIE~ Western Australia puts out welcome mat for S'pore, 'Malaysia" China Hotel prtces are down, Says tourlsm minister as Aussle Chin} ::md Australia'" ehl eu.ul. state rolls out ad campaign to reverse vls~Dr slump wh.re,J:t::(lpl. Weft most likely 10 mile the dcdJlon 10 tr,m~: I "t short notice. IyJUd1lhTIn ~r.At or AS':a2.7o .. nJchl ror it hold NrPapallJ. w:a In 0,11\1. urhtr In ludlthtOsph..com.l& room In 20U. TodAy, I1 lIu dropp«J. the 1'I~u. promotJII, W,\ ~;a laurtn t:lUdHhTIIIOr IgASJ69Ao. CfuUrWfon btfo~ \bllln" Slnpport Slnpporw ' ''lVc h,n~ 1.,11.11 ofhl,h qltlTlly IIQ ror Iht nnt lime In his apacll}' IS PtRlHulholkhydt.1lln&llantu..,,~ I~J ilnd Ihr~dore l'It1cu hit. Now. 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WESTERN AUSTRALIA cohn&woJfe ExPERIENcE' I;XrRAoRDINARY Publication: TTG Asia (On line) Country: Singapore Article title: Perth woos Singaporeans with sports events, redevelopment projects Date: 4 September 2017 PR Value: S$ 18,000 " ZOl7 ArticlesAn:hive Perth woos Singaporeans with sports events, redevelopment projects ll1e Governm ent of Western Australia lWA) is stepping up efforts 10 promole the capital city Perth and its surroun ds, having identifie d! Singapore as a key marnet for1he sta.te's tourism.