New Work: Mika Rottenberg July 9-Dctober 3, 2010

Mika Rottenberg was born in , raised in Tel Aviv, and now lives in New York. She makes feminist art decades after feminism was legibly defined. She makes seriously political art that is preposterously funny. She documents reality, but spins it into narrative fiction. Rottenberg's biography and work may at times feel like a jumble of contradictory ele· ments. but it is precisely through such unexpected combinations of binaries that she delivers pointed commentaries about the conditions of her world and ours. Each work is generated over a long period of time during which she selects characters. settings, and concepts; builds expansive sets in uncommon locations; directs and documents the move· mally echoed in the squishing of dough through a nearby kneading device. ments of her cast members; edits and creates a video; and constructs In Cheese (2008), Rottenberg once again focuses on bodily materials the sculptural environment in which the video will be installed. that overstep the bounds of social norms. Here she engages a cultural subset of women whose floor-length locks place them at the heart of a Rottenberg's earlier works, Tropical Breeze, Dough, and Cheese, point "cult of hair," extending their story by casting them as the central figures to the way bodies (specifically women's bodies) can be co-opted by the at a mythical farm where their hair oils are extracted to make a product labor market. She casts her projects with women whose crafted or innate inspired by a nineteenth-century hair tonic. physical characteristics are central to their occupation (for example. a body builder, a wrestler, or a woman who holds a world record for her With Squeeze (2010), which premieres at SFMOMA, Rottenberg enters incredibly long hair), then highlights and exaggerates those traits in the new territory, both literally and metaphorically. She shot documentary service of absurdist machinations. Tropical Breeze (2004) depicts a footage at a rubber plant in India and at a lettuce farm in Arizona. and female body builder serving as truck driver. It is a hot day and she is spliced it together with scenes of female workers in a paranormal factory sweating profusely, lifting her massive biceps to wipe her drenched brow (actually a mechanized set constructed in the artist's studio). Through the with a Kleenex. She affixes each video's unfolding story line. the sweat ·soaked tissue to a pulley otherwise incongruous products system that transports it to the from each of these sites are rear of the truck, where it is mashed Into one mass-produced retrieved by a contortionist who "art object": a lumpy and subtly uses her impossibly long leg to revolting cube made of rubber. gather this dampened refuse into decomposing lettuce. and blush. boxes labeled "Moist Tissues." Rottenberg's footage of the two In Dough (2005-6), the body and real-world labor sites imbues the product of its physical acts Squeeze with a rawness that is visually conflate. A large woman unlike the Day·Gio tinge of much sits in a compressed space. the of her earlier work. Rottenberg squashing of her rolls of fat for· collaborated with actual labor·

Felicia n-om Tropical Breeze. 2004. Chromogenic print. 19114 x 25 V4 in. (48.9 x 64.1 em) ers-rather than actors-at each location, and the footage documents their the lettuce farm and rubber plant who by lowering their arms into the earth daily activities. Yet she also directed them in instances-for example, asking have reached this impossible day spa-a through·the·rabbit·hole fantasy the featured workers to kneel on the ground in prayer·like poses, their whereby manual laborers are rewarded with luxurious pampering. This arms Inserted into holes dug into the earth, a gesture that will ultimately t1e bizarre scenario also demonstrates the extent to which the maintenance of together the discrete worlds presented in the video. a feminine ideal (soft, smooth, shapely hands) often requires that women rely on the labor of other women. India and Arizona meet up in , where, via the visual slippage of montage, the products of these two labor sites appear to pour into the fab· As the manicurists reach for the disembodied hands of their racially differ· ricated factory structure in a large Harlem warehouse. In this fantastical set· ent and geographically distant counterparts, an outlandish detail appears: ting, walls move in response to shifts in temperature, telekinesis (performed Behind the heads of these beauty technicians. the bare, rounded asses of by a female mystic), and actual physical labor. In the opening scenes a simple anonymous women protrude through holes in the wall. This visual is perhaps space heater causes the cheap drywall and laminate-edged surfaces of a the artist's most incisive parsing of the tradition of bodily fragmentation in factory break room to contract. At the center of this morphing space is a Western art history and visual culture. In these contexts, a woman's behind blond-haired white woman, the stylized epitome of a stereotypical American is a body part that is both fetishized and reviled, sexualized and anti-sexual. blue-collar factory worker, who chews a sandwich made of white bread. Poking through the wall of Rottenberg's factory, however. the shimmering She waits for the room to slowly close in on her, sitting impassively, her face rear ends are neither enticingly offered as sites of visual (or other) pleasure flushing a deep pink as it is squeezed between the walls. The video, however. nor positioned as vulgar sources of bodily discharge. Ignored entirely by the remains more absurd than traumatic. In an eerie twist, the woman's skin workers whose heads drift near them, they are simply soft objects-strange flakes into a glittering pink dust that in the next shot is transformed into nothings that render the scenario steadfastly improbable if not impos· packaged blush-the literal residue of her body at work. sible. Rottenberg has undermined traditional modes of gazing at bodies by obfuscating legible narrative-the absurdity of the situation challenges the In an even stranger room within Rottenberg's factory, six young Asian desirous gaze! women (actually workers from the salon across the street from the artist's studio) sit in a row. The space they occupy is set up as an outrageous mas· Certainly, Rottenberg's project follows in the vein of 's tradition sage station, their clients' hands extending from holes in the wall. Through of depicting fractured. fragmented, or unanchored body parts in the ere· fast ·paced cuts, Rottenberg reveals that the hands belong to the women at ation of impossible, metaphorical, or psychologically charged spaces or

Cheese, 2008 (stills). Multichannel vi ~eo installation, approximately 12 min .. dimensions variable Dou/6!. 200&-6 (stills). Single-channel video sculpt~n, 7 nln .. dimensions variable

of factory workers and the r products. S nee 1917, when Duchamp turned a unnal on 1ts head and entered 111n an open call art salon. the Impulse to question the value ass1gned to traditional artistiC matenals and to the masterful hand of the 1nd1v1dual art1st-as well as the way in wh1ch a gallery or museum context can ascnbe value to an art object-has forr'1ed the bed· rock of much modern art practice. Rottenberg sets these art world tropes against current labor and production conditions in our capitalist economy. Just as in Rottenberg's 1mag1ned art factory geographiC and cultural bound· aries are traversed with a smgle filmic splice, 1n our global economy similar images. Indeed, feminist scholars have Identified such practices in Western boundaries are erased via the sprawling, worldwide production network art as a longstanding mode of objectifying and hypersexualizing women's that produces most of the items available for our consumption. Americans bodies in particular.2 However, Rottenberg's (specifically female) bodies are use products and eat foods available in local stores. but these goods retain not offered up for desirous ogling. Rather, each IS far outside the normat1ve the indexical trace of a class of laborers who are at a far remove socially, standards of Idealized femininity, Instead lingering on the sidelines of beauty: racially, and geographically from the daily lives of consumers. a pool of decidedly "un deal" bod1ly excess or refuse (such as sweat. fat, and ha1r Oils) and a collection of llte~al and suggested o1•'ices figure promi· The surreal VIdeo footage n Squeeze addresses th1s very real fact by focus· nently in Rottenberg's nonsensical worlds. Through the use of such elements mg on the cond1t1on of a part cular subset of laborers: women. Wh e th1s has Ronenberg cap1tal1zes on a strategy developed by fem1n1st artists of the ted to the readmg of Rottenberg's practice as an engagement With ferrumst 1970s, who upended traditional presentations of 1dea !Zed and sexually entic· art, 11 IS m many ways anact>ron st1c to call her a femm1st artist. The move· mg female bod es. Further. Rottenberg amp 1fles thiS upendmg by capitalizing ment does not ex1st as clearly as 11 once d1d, and 11 is now easier to speak on a tradittOna y mascu11ne mode of production: bu dmg. Her rough-hewn of fem1msms. plural, than of fern msm as a smgular concept: the divergent sets are overt constructions, each work rem ndmg us that this physically contmgents have become too vast to sweep together. More importantly, slight woman artist has manhandled dnlls, hammers, and enormous sections many women and men of Rottenberg's generation argue that, while they of lumber. of course support the movement's political goals, the need for specifically feminist art is past, add1ng that 1n effect the relegation of women arllsts to a As she updates traditions of rem1n1st art pracllce. Rottenberg uses her fac· separate category resolidifies rather than erases notions of gender differ· tory world to reexamine the nature and value of art objects themselves. Her ence. While many of the processes and Ideas central to feminist art (such as female laborers are, after all, making art: and certamly, In Western culture, conceptual explorations of gender mequality and the historical subjection of artists and artworks are traditionally positioned as the hierarchical opposite women by an objectifying gaze) are key to understanding Rottenberg's work, she hke\Ylse taps other arusuc strategies. 1nclud ng the use of overt satire to Isolate and depict stereotypes as a means of exposmg them.

Above all, Rottenberg gwes a twenty·flrst-certury sp1r to ideas about what tt means to be a woman, a woman worker, or a woman artist. And she rem1nds us that in certam Instances physical labor 1s prescnbed or expected on the bas1s of race and class. Indian women are rubber plant workers, Mex1can women are trucked m to farm lettuce, Asian women labor in beauty salons, a workmg·class wh1te woman performs repetitive tasks in Wcwk In tho Exhibit Ion a factory, and an African American woman is cast as a mystical other. Squeeze Rottenberg emphasizes that while the political agenda of the seventies may 2010 be antiquated, gender politics-across a spectrum of races and cultures­ Smgje channel video 1001 1at1on, 20m n. dimenSions vdr able Courtesy Mary Boone Gal ery N1co1e Kl gsbrun G tlery remains central to life and art, and 1s v1tal to our critical assessment of both. Signtflcantly, however. she moves beyond gender, acknowledging that 1t is but one classifier that determines our place 1n the mechanisms of global econorr1cs. Ultn"lately Rotterberg g1ves us the wor'd, rendered through a funhouse m1rror: Nothmg 1s truly as 1t appears. yet the reflection con tams everyth ng you need to make sense of what you see.

AhsonGass Assistant Curator, Pamtmg and Scu pture

Notes

2. For a oroowe ascu on or uch pro u e Linda Nochllll The Boay r Pieces The Fragment as aMetaphorofMoa rnlly(NewYork Thame andHudson 995).

All images from Tropical Breeze. ~ugh, and Cheese courtesy of Nicole Klagsbrun Galery, New York. All Images n-om Squeeze courtesy of Mary Boone Gallery/Nicole Klagsbrun Gallery, New York.

Reverse: Squeeze. 2010 (stills).

The New Work series Is organized by the San Francisco Musi!I.ITl of Modem Art and is generously supported by Collectors Forum. !he rounding patron of the series. Major fi.nclilg is also provicJed by Martha and Bruce Atwater, the Mimi and Peter Haas Fund, Ali and Jom Waleeka, and Robin Wright and ian Reeves.

Printed on recycled paper. San Francisco www.sfmoma.org