The Law of Marketing SECOND EDITION Lynda J. Oswald Professor of Business Law and Michael R. and Mary Kay Hallman Fellow Stephen M. Ross School of Business at the University of Michigan Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States The Law of Marketing, 2e © 2011, 2002 South-Western, Cengage Learning Lynda J. Oswald ALL RIGHTS RESERVED. No part of this work covered by the copyright Vice President of Editorial, Business: hereon may be reproduced or used in any form or by any means— Jack W. Calhoun graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, Editor-in-Chief: Rob Dewey or in any other manner—except as may be permitted by the license Acquisitions Editor: Vicky True terms herein. Developmental Editor: Krista Kellman Marketing Manager: Jennifer Garamy For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 Marketing Coordinator: Heather McAuliffe For permission to use material from this text or product, Associate Marketing Communications submit all requests online at www.cengage.com/permissions Manager: Suzanne Istvan Further permissions questions can be emailed to Editorial Assistant: Nicole Parsons
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