ENABLING MULTI-ACCESS SERVICES WITH THE ALWAYS BEST CONNECTED CONCEPT Magnus Gunnarsson Director of Product Management • Ericsson
ALWAYS BEST CONNECTED • OCTOBER 2003 • 1 ERICSSON CDMA Wireless Communications Evolution
PAN MULTIPLE INFRARED DEVICES SEPARATE BLUETOOTH DEVICES
2G 3G ALWAYS WAN CDMA CDMA2000 BEST ADAPTIVE GSM WDCMA CONNECTED SERVICES TDMA EDGE (ABC) SEPARATE NETWORKS 802.11 MULTIPLE WLAN NETWORKS LAN
ALWAYS BEST CONNECTED • OCTOBER 2003 • 2 ERICSSON CDMA ABC End-User Vision
• To turn on your preferred communication device wherever you are and access services optimized for your device, network connection and personal preferences
WLAN, LAN
GPRS/UMTS SERVICE CDMA2000 PAN TRANSPARENCY SATELLITE BLUETOOTH
DSL, CABLE TV
ALWAYS BEST CONNECTED • OCTOBER 2003 • 3 ERICSSON CDMA ABC Network Enablers and Building Blocks
CONTENT ADAPTATION
PROFILE HANDLING SERVICE NETWORK MOBILITY MANAGEMENT DOMAIN ABC TERMINAL AAA SUPPORT / SECURITY
ACCESS ACCESS SOLUTION NETWORK DOMAIN
ACCESS DISCOVERY
ALWAYS BEST CONNECTED • OCTOBER 2003 • 4 ERICSSON CDMA CDMA2000 Multi-Access Solution
NETWORK WLAN MANAGEMENT AAA/CSS HOT SPOT SERVICE NETWORK NODES
IP NETWORK INTERNET PDSN, HA
BLUETOOTH AND WLAN SERVING NODE BSC
RBS CORPORATE VPN APPLICATION SERVERS SERVERS
ALWAYS BEST CONNECTED • OCTOBER 2003 • 5 ERICSSON CDMA ABC From Deployment to Vision VISION
CONTENT ADAPTATION
NETWORK/ SERVICE PROFILE HANDLING ENABLERS MOBILITY MANAGEMENT
AAA/CSS SUPPORT / SECURITY PDSN, HA AND WLAN AAA SERVING NODE NEW FEATURES ACCESS SELECTION
ACCESS DISCOVERY
ALWAYS BEST CONNECTED • OCTOBER 2003 • 6 ERICSSON CDMA End-To-End Perspective
• Network requirements to scale new and complementary services • Devices and clients supported end-to-end • Brand name recognition – risks versus opportunities • Maintenance of infrastructure and applications – central versus local approach • PROJECT MANAGEMENT • Target market segments and service • RF DESIGN • IMPLEMENTATION ENGINEERING differentiation • ENGINEERING DOCUMENTATION • INSTALLATION • ACCEPTANCE TESTING • CUSTOMIZED SERVICES
ALWAYS BEST CONNECTED • OCTOBER 2003 • 7 ERICSSON CDMA ABC at University of California San Diego (UCSD)
• ABC service test-bed deployed at UCSD campus • Several projects using/researching the ABC concept
• ABC activities pursued or planned at present • WLAN • ABC ROUTER – ABC PANs and ABC MANETs (Mobile Ad-hoc NETworks) – Combined Mobile IP and session layer mobility – Capacity aggregation over multiple networks – Adaptive video codecs over multiple interfaces – Adaptive content • CDMA2000 1X • CDMA2000 1xEV-DO – Campus shuttle with ABC router
http://www.calit2.net/
ALWAYS BEST CONNECTED • OCTOBER 2003 • 8 ERICSSON CDMA Vehicle-Centric ABC Perspective
LOCAL-AREA HOT SPOT WIDE-AREA 3G COVERAGE HIGH DATA USAGE MODERATE DATA USAGE • Automotive diagnostics • Automotive alerts • Location-relevant info/services • Location-relevant ads • Retail music/video NEW TERMINAL • Maps/directions
ALWAYS BEST CONNECTED • OCTOBER 2003 • 9 ERICSSON CDMA Example of a WLAN Application for the Consumer Public
• Collaborative games on campus at DVD quality • Video streaming at DVD quality in conference facility • Location-relevant access and services
ALWAYS BEST CONNECTED • OCTOBER 2003 • 10 ERICSSON CDMA Wireless Operators and Enterprise Accounts: Example
• Capturing a group of high-end subscribers for voice and data • Targeted services for an increasingly mobile workforce • Leveraging existing subscriber database and network infrastructure • Reduce churn of existing high end – most profitable – subscribers • Optimize capacity in wireless wide-area network WLAN IS BEST SUITED TO NEW PORTABLE BROADBAND DATA SERVICES
ALWAYS BEST CONNECTED • OCTOBER 2003 • 11 ERICSSON CDMA Voice, Data and Entertainment Services for the Home
• Multimedia network infrastructure available • Transport through cable and DSL available • WLAN and Bluetooth increasing penetration in homes
IS THE HOME JUST ANOTHER HOT SPOT?
ALWAYS BEST CONNECTED • OCTOBER 2003 • 12 ERICSSON CDMA Global Public WLAN Subscription Revenues
• North America about 50% of market – Ovum’s analysis relatively conservative
2500
2000 REST OF WORLD
1500 ASIA-PACIFIC
MILLION $ 1000 WESTERN EUROPE
500 NORTH AMERICA
0 2003 2004 2005 2006 2007 2008 Source – Ovum, Public Wireless LAN: The Business Opportunity, Dec 2002
ALWAYS BEST CONNECTED • OCTOBER 2003 • 13 ERICSSON CDMA Standards Status: WLAN Interworking with 3G Networks
• 3GPP2 – Stage one in final review – 3 interworking proposals in stage two (Ericsson, Huawei, Lucent) – Following evolution in 3GPP • 3GPP – Stage two in final review – Six interworking scenarios described • Common billing and customer care • Service continuity • 3GPP system-based access control • Seamless services and charging • Access to 3GPP system CS services • Access to 3GPP system PS services
ALWAYS BEST CONNECTED • OCTOBER 2003 • 14 ERICSSON CDMA ABC activity
• Multi-access solution sold to accounts representing CDMA2000, GSM and WCDMA networks across the globe • Several ABC projects contracted/completed with customers from the wireless operator segment as well as the car industry
ALWAYS BEST CONNECTED • OCTOBER 2003 • 15 ERICSSON CDMA ABC Summary
• Complementary services are rolling out • First multi-access infrastructure being shipped • ABC networks and services evaluated by a range of companies • Wireless operator has great opportunity to leverage subscriber relationships • WLAN is one complementary service to differentiate service offering
ALWAYS BEST CONNECTED • OCTOBER 2003 • 16 ERICSSON CDMA ABC Summary (CONTINUED)
• New actors likely to enter arena for communication services • As complementary networks expand, maintenance becomes critical • Brand recognition is best protected through network quality control • Ad-hoc, semi-proprietary and network solutions are likely to drive the evolution of ABC • Traditional standards bodies are being used to secure harmonized interworking
ALWAYS BEST CONNECTED • OCTOBER 2003 • 17 ERICSSON CDMA