Quality and Efficiency Pursued
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2 | Friday, July 17, 2020 HONG KONG EDITION | CHINA DAILY PAGE TWO XIAOKANG@GRASSROOTS Left and right: Coffee production in Fushan, Hainan province, has brought prosperity to farmers. Center: Villagers in Shicha, Hainan, have benefited from growing dendrobium to produce a traditional Chinese herbal medicine. PHOTOS BY YE XIAOLIN / CHINA DAILY Island: Quality and efficiency pursued From page 1 After seeing the benefits of coffee production, Wang decided to use more vacant land to expand the plantation. He encouraged other farmers to join the industry to boost their earnings. In addition, he said one-day trips to Fushan are being planned for visitors to aid develop- ment of the township. Fu Cefu, a farmer in Fushan, was skeptical about making a profit from the plantation, until two years ago when he started working with Xu. Previously, the 46-year-old with a family of five earned a living from growing bananas. “Life was hard, as the banana plan- tation relied too much on the weath- er. If there were frequent typhoons, I had almost no harvest,” he said. This meant it was difficult for him to afford the tuition fees of his three children — one in high school and two in primary school. However, Fu now earns a steady income of 20,000 yuan a year from the 0.2 hectare of land used to culti- vate coffee plants. “Xu gives me the coffee seeds to grow, and his company is responsible for roasting and sales. I don’t need to worry about there being no market for my coffee, and this has given me a great sense of security,” he said. A stable income, in addition to earnings from growing bananas, has lifted Fu’s family out of poverty. “The most important thing is that I feel secure for life,” he added. The plantation has helped 27 other impoverished people in the township improve their lives. Another 1,000 local residents have sought jobs in the A technician checks dendrobium plants in Shicha village, which is located at the foot of a volcano. The local soil is ideal for growing the plants. GUO CHENG / XINHUA industry. Xu said he has never worried about the market for Fushan coffee, dendrobium plants, the village and Fushan stepped up efforts to who studied agricultural economic higher than the global rate. “as our product has a different flavor people’s lives changed,” Hong said. improve the quality and efficiency of management at college. This encouraging figure and and is especially strong”. Just over 53 hectares of land is cultivation. Xu, the Fushan Coffee Industry development of Hainan Free Trade Ji Changxun, a barista working I hope to use my used in Shicha to grow the plants, For example, instead of artificial Co manager, like Wu, is confident Port spurred Xu to promote coffee for Xu’s company, said, “Our carbon knowledge to which have resulted in more than watering, farmers in Shicha use an about the future for such cultiva- cultivation. He said he will learn roasting gives the coffee its special 200 villagers finding jobs and intelligent remote control system to tion, especially after a series of more advanced coffee roasting flavor,” adding that the drink helps boost prosperity prompted other agricultural culti- irrigate dendrobium plants. preferential policies were techniques and buy better equip- attract tourists. in my hometown vation, he added. Wu Qingwei, a technician from announced to develop Hainan ment to improve production and In 2015, Zhou Xian, a 38-year-old the village, showed how the system Free Trade Port. quality. Scenic spot and enjoy a better mother of three, quit her job as a works. By opening an app on his “I feel that I’m closer to realizing Wang, the government official, Meanwhile, some 50 kilometers standard of living saleswoman in Haikou, capital of phone, he can monitor the tempera- my dream of taking the coffee brand said: “We’re planning one-day from Fushan, Shicha village has Hainan, and returned to the village ture at the plantation to see if the global, as I believe these policies will trips to Fushan based around the found prosperity by cultivating a with my fellow — her hometown — to become a plants need watering. attract more foreign investment to coffee industry, with the aim of plant that thrives on volcanic villagers.” security guard at the conservation “This system not only saves Hainan and further promote the attracting tourists to enjoy the rocks. center. water, it has made the villagers consumption of Chinese coffee,” Xu drink and to pick tropical fruit on Located at the foot of a volcano, Wu Qingwei, technician In Haikou, she earned 1,800 yuan realize they do not need to water said. weekends. ” the village has developed dendrobi- from Shicha village a month working in a shop, but she the plants on hot days,” the college Hong, from Shicha village, um, a traditional Chinese herbal said that commuting by bus, which graduate, 28, said, adding that use Attractive prospect applauded these developments, medicine. It has also promoted tour- took her more than two hours a day, of such technology will contribute According to a report by CoffeeBI, adding that they will enable villag- ism by transforming the conserva- was exhausting. greatly to agricultural develop- an independent consulting compa- ers to earn more in the pursuit of tion center for the product into a 24,000 Now, Zhou walks to the center ment. ny specializing in the industry, in xiaokang — a moderately prosper- scenic spot. As a result, annual per yuan every day and earns as much as Until 2016, Wu worked in the 2018, China was one of the largest ous society in all respects as soon as capita income in Shicha rose from annual per capita income 2,650 yuan per month. “Life has tourist resort of Sanya, Hainan, but growth markets for coffee shops. possible. 3,600 yuan in 2013 to 24,000 yuan in Shicha village last year, become easier. I can save on com- after sensing that there was a mar- Such expansion is an attractive “In developing the dendrobium last year, according to Hong Yiqian, up from 3,600 yuan in muting time to be with my family,” ket for cultivating special products, prospect for large international industry, we want more people to head of the village committee. 2013 she said. he returned to Shicha. chains, the report added. come to our village with their fami- “I was annoyed with the state of “I hope to use my knowledge to It also cited market analysts as lies to spend a day learning about our land and by a water shortage, Smart cultivation boost prosperity in my hometown saying that coffee consumption in how the product is produced, as well but after learning in 2015 that such After finding the best products to and enjoy a better standard of living China is growing by about 20 per- as witnessing the changes made in conditions were good for growing help the areas develop, Shicha and with my fellow villagers,” said Wu, cent annually, more than 2 percent recent years,” he added. dy of 750 yuan ($107) to impover- Chicken breeder helps put taste of success on the menu ished households for the first year. Thanks to such support, Pan’s By CAO YIN in Hainan an expert in this field. ers whose lives have been his family, he should learn from earnings rose from 98,000 yuan in Lin, who has bred the birds for changed. Several years ago, his Lin, manager of the Hainan 2016 to 157,000 yuan last year. Many travelers visit Hainan more than 20 years, said although family only earned a small income Chuanwei Wenchang Chicken With Lin’s support, another 100 province not only for its beautiful they are fleshy, they have a thin skin from growing crops, so his son and Industry Co, how to raise the households in Wenchang have scenery and pleasant climate, but because they are raised in a tropical daughter-in-law went to Guang- chickens. been lifted out of poverty. After also to taste the food, especially environment and fed nutritious dong province to make more mon- “I never thought this would be the seeing families earning signifi- Hainan is known for its Wen- Wenchang chicken. food, including seeds and worms ey. However, lacking technical turning point of my life,” Pan said. cantly more, he started to share his chang chicken. The dish, which takes its name from rubber trees. skills, the couple still found it hard The company, which provides management knowledge with vil- YE XIAOLIN / CHINA DAILY from Wenchang city, its birthplace, After breeding the birds on his to support the seven-member fam- chicken coops and feed, also offers lagers, teaching them to apply is usually served at parties and other own, Lin began helping poor fami- ily. free technical advice to the villagers. intelligent breeding systems. important events. lies in Wenchang in 2016, lifting In 2015, the Gongpo township Some of them initially lacked “I’m planning to use my success in economy in other ways, in the hope The secret to its success is ensur- them out of poverty and expanding government, which is responsible confidence, as they had no experi- breeding chickens to help poor peo- that more tourists will come to taste ing that the chickens are bred prop- chicken farming. for Pan’s village, suggested that to ence of breeding chickens, so Lin’s ple elsewhere in the province. I also our delicious Wenchang chicken,” erly, and Lin Peng, 49, is considered Pan Xiansan is among the villag- reduce the economic burden on company offered a monthly subsi- want to contribute to the island’s Lin added..