Fall 2020 | V.110

WE MAY NOT BE IN THE SAME BOAT BUT WE’RE ALL IN THE SAME STORM

Delivering Excellence Seasonals Rethinking Retail New Products Programs EVIL GENIUS BEER COMPANY | FALL SELECTIONS | TIPS FOR CLEAN TAP LINES Letter toTHE TRADE In my entire career, I have never seen anything quite like this. In This The COVID-19 pandemic has disrupted business and homelife ISSUE in ways that could never have been predicted. Since the mid- March lockdown and the subsequent attempts to return to Delivering the some semblance of normal, we have all faced challenges that were unimaginable six or seven months ago. The one silver Taste of Excellence ���������������1 lining for companies like Origlio Beverage and off-premise retailers is the increased demand for local and national trusted Cover Story �������������������������2 beer brands (Sadly, there has not been a silver lining for full- service restaurants and bars. It is for this reason that this edition’s cover story is Feature �������������������������������4 dedicated to that channel). But what good is increased demand if you can’t get the product on the floor? And so, I feel as though an apology is in order. Brewer Highlight �����������������6 We strive to be a best-in-class supplier to each of you, but lately our Big Top Beverage ����������������8 performance has not been up to par. Some of the hurdles my company has had to face are beyond our control, while others are not. Some suppliers have Bistro on Bridge ������������������9 not been able to ship us enough product because of government-mandated brewery closures. And when the breweries are operational, they don’t have Bookshelf ������������������������� 10 enough raw materials to work with. Unfortunately, I’m told that the shortage of raw materials will get worse before it gets better. Out-of-stock situations are Beer Rediscovered ������������ 11 very difficult for you and it is very frustrating for us to have to cut orders to the tune of about 12,000 to 15,000 units a day. Hop Art ��������������������������� 11 Quite frankly, what is most disturbing to me is that we have not been able to meet the full demand for products that we do have in stock. Maintaining an adequate New Products ������������������ 12 workforce has been challenging. COVID leave policies and the $600 CARES Act stipend supplied by the government are contributing factors. Unusually powerful New Packages ����������������� 14 summer storms and a necessary two-day closure to deep clean our facility due to a COVID-19 related incident, all happened in a short span of time which added to Seasonal Selections ���������� 17 any delivery problems we were already contending with. In Demand ����������������������� 26 We are actively addressing the things we can control. As it is configured now, our warehouse is too small and inefficient to make timely, accurate deliveries. Programs ������������������������� 28 To improve our performance, we are building a 40,000-square-foot backstock facility which will allow us to restructure our main warehouse and lengthen our Rethinking Retail �������������� 33 pick aisles. This will accomplish the following:

• Reduce congestion, allowing pickers to work more quickly. Web ordering is now available to • Accommodate equipment which provides for simultaneous, 2-pallet picking. all Origlio Beverage customers. To place your beer order online, • Provide space for automated layer pickers that will result in increased head to weborders.origlio.com capacity for top-moving SKUs not sold in full pallet configurations. To receive weekly emails These initiatives will not be realized overnight, but we are working hard to get of upcoming releases from the shovel into the ground and plan for a more structured and successful Origlio Beverage, please send 2021. I will keep you informed of the developments. your email address and the Thank you for your patience as we forge ahead with these exciting and name of your account to necessary improvements. Most of all, thank you for your business during these [email protected] trying times. Be well. Be safe. Sincerely,

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Dominic Origlio Heady Times is published five times a year, courtesy President of Origlio Beverage. DeliveringTHE TASTE OF EXCELLENCE Origlio People Get The Job Done Doug Williams Chief Content Architect How long have you been with Origlio Beverage? Seven years. What positions have you held within the company? I started at Origlio as an Account Specialist before I was promoted to Corporate Communications as a Communications Associate. My current position is Chief Content Architect. What does your current job entail? My job is to create content for Origlio’s publications (Heady Times & Draught Lines online), as well as our social media platforms. I’m always writing and researching for several long-form articles, while also consistently updating our Twitter, Facebook and Instagram accounts. If you had your own talk show, who What do you like most about your job? I love to write! And I love beer, would your first three guests be, past so what could be better than reading and writing about beer every day? or present? What does it take to be a top-notch Chief Content Architect at My first three guests would probably be Origlio Beverage? You have to be on top of deadlines and stay well Frank Ocean, Joe Papp and my cat, Space informed about industry news. It also helps to be adaptable and able to Ghost – I’m not sure they’d all get along, turn out new content at a moment’s notice. but it would make for an interesting show! What do you like to do when you’re not working? I’m a playwright, so If you could be anywhere, drinking any when not at Origlio, I’m usually working on a play or going to the theatre beer, where would you be and what beer to see one. would be in your hand? I’d be on Block What emoji do you use most often? I use the fire emoji a lot. Island with a Sierra Nevada Hazy Little Thing.

Austin Kinney Order Picker How long have you been with Origlio Beverage? Two years. What positions have you held within the company? Before I became an order picker, I loaded trucks. What does your current job entail? I ensure that all of the beer in the warehouse is fully stocked and ready to be picked and delivered to our customers. What do you like most about your job? I really enjoy the great group of guys I work with. What does it take to be a top-notch order picker at Origlio If you could be anywhere, drinking any Beverage? You need to pay close attention to detail to ensure accuracy, beer, where would you be and what have strong leadership skills and be able to work well with your team to beer would be in your hand? I’d be cliff get the job done. jumping at Peace Rock in Pottstown with What do you like to do when you’re not working? I enjoy reading, a Twisted Tea Light in hand (following the playing sports and having a few beers with friends. jump, of course).

www.origlio.com HeadyTimes v.110 1 CoverSTORY Persevering During A Pandemic Doing what it takes to keep the doors open ven if you’ve never watched a single episode of the CBS television show Survivor, most likely you’re familiar with the Econcept. A group of very fit, competitive people faced with a barrage of difficult tests battle it out to be the last person standing on a deserted island. Naturally, the sole survivor wins. Minus the desert island, does this sound like your work life right now? Just a few weeks ago, it seemed like we were making progress toward vanquishing the virus. The states and cities grappling with the highest incidents of hospitalizations and deaths, California & New York City, had successfully flattened the curve. Stringent shelter-in-place “red” restrictions were eased. But it was way too soon to declare victory. Infection rates soon began climbing in other parts of the country and it wasn’t long before “green” cities turned red. To lessen the spread of the virus, many states issued strict guidelines limiting how alcoholic beverages could be sold on premise (Please see sidebar for a brief rundown of PA guidelines). The requirements of social Not to be forgotten are the local brands, distancing, the added costs of personal protective equipment (PPE) and which are as valuable as ever for craft cleaning (on top of capacity restrictions) make it nearly impossible for full- drinkers. Most importantly, local brands service bars & restaurants to keep the doors open, let alone turn a profit. appeal to younger legal age drinkers (ages The COVID-19 pandemic has been challenging for everyone. But for 21 to 34 years) who are the consumers most those whose livelihoods depend upon customers gathering in hyper- likely to venture into bars and restaurants. social settings – bars, restaurants, hotels, clubs and catering venues – Get Reacquainted with Your Sales Rep adapting to the needs of safety-conscious customers and ever-changing government restrictions is daunting to say the least. But there are ways Now is the perfect time to meet with to mitigate financial damage and be a survivor. your Origlio Sales Representative, who is equipped with insightful information about Simplify, Simplify, Simplify the consumer and your situation. Your sales Trying to please everyone is a costly business strategy (Be honest now, rep can do so much more than place an how many IPAs do you carry?). Even before the pandemic, customers order. Lean on your rep for their expert overwhelmed by too many choices tended to spend less. And now knowledge of industry trends and top- the pandemic consumer is even less likely to try new things. “During selling beers. And they can also make sure the shutdown, 69% of consumers reported buying brands they know you don’t miss out on available programs and trust,” says Tim Stammen, On-Premise Sales Manager for Origlio designed to maximize profits. Beverage. “In these uncertain times, consumers aren’t shopping. They Coming Back Strong and Safe are buying brands they know, which will deliver a reliable, comforting and quality experience. Right now, it’s wise to do away with slow moving As consumers slowly start to return to products. Stick to a select, limited assortment of the fastest-selling on-premise accounts, above all else, they’re known brands in your market. It’s easier on the consumer and your staff, looking to feel safe. It’s imperative to follow who in many cases are preparing orders to-go.” state and national guidelines and implement all social distancing measures to ensure your What’s selling right now? Obviously, hard seltzers like White Claw and consumers know that you are making their Truly are safe bets. But when placing your beer order, think great brands safety a priority (Guidelines can be found and category leaders. “Mature brands have experienced a rebirth,” online at governor.pa.gov/covid-19/restaurant- says consultant Bump Williams. “Tried-and-true classics in all category industry-guidance). Also, a strong digital and segments are growing in a way we haven’t seen in years. National crafts social media presence will communicate like Sierra Nevada, Sam Adams, Lagunitas and Blue Moon – buoyed by your commitment to safety. Adding photos the introduction of Light Sky, are responsible for much of the increased and language detailing what consumers can beer sales. In fact, during the pandemic, these category leaders expect upon visiting your business is very accounted for 56% of that growth during the shutdown.” reassuring. And if you offer delivery and to-go In the Philadelphia metro market, other trusted brands experiencing growth services, you should know that nearly 60% of are super premiums such as Yuengling FLIGHT (+16.7%). Mexican imports, consumers say they use websites and social such as Corona, Modelo and Dos Equis are up (+11.2%) despite the out- media to “pre-shop” meal & alcohol bundles of-stock situation caused by government-mandated brewery closings. before placing orders.

2 HeadyTimes v.110 www.origlio.com CoverSTORY We May Not Be in the Same Boat, Current Alcohol Guidelines for PA Bars and Restaurants But We’re All in the Same Storm • Sales of alcohol for on-premise consumption are only As we went to press with this fall edition permissible as part of a larger transaction that includes a of Heady Times, it became obvious that meal purchase. the only constant in our lives right now is • A customer who wishes to consume alcohol on premise uncertainty. That is why we chose such must also purchase a meal; a group of customers that wish an unusual graphic for the front cover. to consume alcohol on premise may do so as long as a While we normally focus on a brand or meal is part of the purchase made by the group. prominent family of products, going the • Additional drinks may be purchased while the customer “business as usual” route just didn’t feel is consuming the meal, but no further drinks may be right when we are painfully aware of the purchased after the meal is finished. challenges the pandemic presents to our • Bar service of food and/or alcohol is prohibited. valued customers, especially those in the on-premise. Please know that we are aware For restaurants and bars, social distancing, mask-wearing of the unprecedented challenges you are and other mitigation measures must be employed to protect facing, and we stand ready to chip away at workers and patrons. In addition, occupancy is limited to 25 those challenges as best we can. percent of the fire-code maximum occupancy for indoor dining or 25 people for a specific indoor event or gathering in a On a lighter, hopeful note, the National restaurant. The maximum occupancy limit includes staff. Restaurant Association reports that the Events and gatherings must adhere to the gathering limitations number one activity people miss is going outlined by the state, including: out to eat with friends and family. We look forward to a time when customers can • Indoor events and gatherings of more than 25 persons are gather at their favorite spots without fear of prohibited. infection, but until then please know that • Outdoor events and gatherings of more than 250 persons you can count on us to support you as best are prohibited. we can during our battle against COVID-19. For full list of restrictions, please visit: governor.pa.gov/covid-19/restaurant-industry-guidance “In the midst of chaos, there is opportunity.” — Chinese General Sun Tzu

Supplier Support Suppliers like Boston Beer and Yuengling were quick on the jump when it came to creating programs to support the on-premise during the pandemic. Yuengling partnered with the Philadelphia Phillies and All-Star Aaron Nola to launch Cheers PA, a new initiative to raise funds 90% of consumers during the pandemic want trusted brands for Pennsylvania bar and restaurant workers impacted by COVID-19. These top craft brands drive 90% of revenue and appeal Boston Beer’s Restaurant Strong to 85% of consumers: program supports 20 states across the US (including PA) and has provided Sierra Nevada Pale Ale Sierra Nevada over $4 million in donations to bars Lagunitas IPA Torpedo Extra IPA and restaurants to date. And the Sierra Nevada Hazy Little Thing Lagunitas Restaurant Employee Relief Fund, A Little Sumpin’ Sumpin’ of which Boston Beer is a founding Sam Adams Seasonal Sam Adams Variety Pack partner, has donated over $20 million Sam Adams Boston Lager to help during the shutdown.

www.origlio.com HeadyTimes v.110 3 Feature Non-Alcoholic Could Be the Next Big Bang in Beer A niche category that was once the very definition of “tastes terrible” is growing thanks to creative brewers and curious, health-conscious consumers

ALFWAY THROUGH 2020, THE LATEST IRI DATA SHOWS THAT beer sales are looking as healthy as ever in the off-premise, with Hnearly all top, nationally trusted brands growing. But, while most beer pundits focus on the amount of traditional beer, wine and spirits sold, another segment has been quietly gaining ground: non-alcoholic beer. NA beer is projected to grow an impressive 32.5% in 2020, after an incredible surge of over 70% growth in 2019. What was once a small, niche category has since exploded, with gains credited to brewers creating new NA beers with more taste. “You can have the amazing taste experience of an IPA, but it doesn’t have the alcohol in it,” Total Wine’s Jonathan Bennet told Bloomberg Businessweek.

Admittedly, the NA market is relatively small, currently sitting at a 2% share of the overall beer market. But hard seltzers were in a similar position just three years ago, and we’ve all seen how explosive When Heineken 0.0 was released during the summer of 2019, that category has been. It’s no wonder consumers were astonished at how much it tasted like, well, like a beer! that Bennet of Total Wine has reportedly Larry Olmsted of Forbes remarked, “When I tried Heineken 0.0 alongside doubled the shelf space allocated to the famous original beer in a blind tasting, I could not tell them apart, NA beers. which meant it tasted great.” And tried-and-true NA brands are getting Heineken was inspired to create its 0.0 for beer lovers who wanted to consumer attention due to the renewed take their favorite drink anywhere: enjoy it in the car, on a walk through interest in the category. Anyone new to the the neighborhood or even with breakfast. non-alc world might be surprised to learn that St. Pauli Girl NA has a gold medal to Of course, consumer interest in healthier beverage options stoked its name, awarded by the American Tasting brewers’ creativity, which resulted in a rise in great NA beer options. Institute. And Kaliber, an alcohol-free pale Non-alc beers like Coors Edge and Lagunitas’ Hoppy Refresher (which is lager from Guinness, which has been in a zero-alcohol, zero-carb, zero-calorie beverage chock-full of hops and the market since 1986, has a dedicated a pinch of brewer’s yeast) are becoming the choice of mainstream beer following of health-conscious beer lovers. drinkers looking for a healthy yet flavorful beer option. NA beers are even a “healthier alternative to sodas, which are full of either processed sugar As for Heineken 0.0, since its rollout or chemical sweeteners,” says Olmsted. stateside and abroad (the NA beer market

4 HeadyTimes v.110 www.origlio.com Feature Fast Facts About Non-Alcoholic Growth

After growing over 70% in 2019, the non- alcoholic segment is projected to grow another 32.5% in 2020.

Like hard seltzer three years ago, non-alc is at 2% share of market.

Consumers consider non-alcoholic in Europe is enormous, perhaps offering a products a healthier alternative to soda. peek at what’s to come in America), sales have surpassed expectations. There’s a long-standing stigma that non- alcoholic beer is terrible. But great taste Recent success for non-alcs has been alone gives consumers a reason to give attributed to more health-conscious these beers a try. Naturally, smart retailers see the NA beer segment for what it is: consumers as well as brewers using a potentially explosive category in a beer new techniques to brew NA beers with landscape that is evolving by the day. more taste.

www.origlio.com HeadyTimes v.110 5 BrewerHIGHLIGHT Evil Genius Beer Company INCE 2008, TREVOR HAYWARD AND LUKE BOWEN HAVE BEEN It was wild! Everyone was all hands on deck brewing very serious beers with very silly names. Evil Genius Beer and really crushed it. We needed to make SCo., the brainchild of college buds Bowen and Hayward, has grown sure that our retailers had product to sell, from a small operation to one of Philadelphia’s most beloved breweries. and that our customers didn’t have to stop If you’ve stopped by their Fishtown brewpub, you’ve felt the infectious drinking Evil Genius. laid-back vibe. Whether you enjoyed a beer or two in their beer garden HT: You’ve also been doing quite a lot or crushed some Sega games in the retro video game corner, it’s a place of work for the community and frontline where the enjoyment of great beer is enhanced by pure genius. workers during the past few months. Evil Genius might seem like just a fun, casual brewery – with beers Can you tell us a bit about your “giving referencing all your favorite comedies – but look a little closer and you’ll back” initiative? see it’s also a wildly successful business dedicated to brewing excellence LB: We’ve hosted a ton of fundraisers over and innovation. No wonder the brewery has seen volume and distribution the last few years with our Evil Does Good growth in the high double digits year after year. program. While the shutdown put us at a Heady Times sat down with Bowen in late June to find out how his bit of a halt at first, we’re looking forward to creativity is helping his brewery adjust to a new normal. giving back to the community again. Here are two things we’ve done recently: Heady Times (HT): First off, can you tell us about your initial reaction to the quarantine? One weekend in March we gave away free beer to frontline healthcare workers, all Luke Bowen (LB): Well, the first week felt like being trounced by a huge essential employees and anyone who had wave! Up was down, night was day. It was such a crazy time. been furloughed. It was very successful. We HT: What changed in that first week in terms of production and had a ton of people come to the brewery. planning? In June, in honor of Pride Month, we released LB: Our first priority was making sure we could keep our team safe and a beer at the Lab called #LoveisLove. healthy. And then we had to immediately figure out how to convert 100% Proceeds went to two non-profit organizations of our production to package beer. which support the LGBTQ+ community.

Luke Bowen (left) and Trevor Hayward of Evil Genius Beer Co. 6 HeadyTimes v.110 www.origlio.com BrewerHIGHLIGHT HT: What is your game plan to reopen Evil Genius Starter Pack operations and your taproom? What challenges have you guys had to overcome? If you’re new to Evil Genius, start out with LB: Well, we are open for outdoor seating in their core lineup, which has transformed our beer garden seven days a week. We have them from a tiny contract brewery to one of a 3,500 square-foot space, so we can have the most popular breweries in Pennsylvania guests over to hang out while ensuring that everyone is socializing at a safe distance. and beyond. As far as opening the indoor part of our taproom, we’re going to wait until we get some guidance from the city. But we’re optimistic that we can have people back inside the brewery soon! Purple Monkey Dishwasher HT: Looking back at your initial plans for Chocolate Peanut Butter this year, what has changed? Are there Porter products that are being pushed off to next year? More of a focus on package? In this beer, chocolate and LB: Yes, we are pushing some products off peanut butter combine with until next year. But not everything! We’re still roasted malts and mellow hops releasing your favorite EG summer, fall and to create a delicious treat. winter seasonals, with a couple of big new collaborations on the horizon (shhhhhhhh). HT: On to the fun stuff, what new beers can Evil Genius fans expect to see later in 2020? Stacy’s Mom Citra IPA LB: This summer we released Flyin’ Stacy’s Mom is dry-hopped Hawaiian, our fruit punch pale ale and Cool Story Bro, our blood orange pale ale. And exclusively with Citra hops. Soft we have everyone’s favorite, Trick or Treat, on the palate with extremely coming out in the fall! low bitterness, this is a great HT: Now with a few months in the example of a new-school rearview, how has your seltzer launch American IPA. been? What are your future plans for seltzer/non-beer releases? LB: It has been great! The feedback from the market is really positive, and people like having a craft and local option! We do have #Adulting Guava IPA some plans for beer and non-beer releases in 2021 – stay tuned! #Adulting is a guava-infused IPA. Big, bold hop notes of tropical HT: While many craft breweries’ growth has been hovering around flat the past fruit, watermelon and lemon are several years, Evil Genius has posted perfectly balanced by a slightly explosive numbers – how’d that happen? sweet malt backbone and juicy, LB: We have awesome retailers and refreshing guava. customers who support what Evil Genius is all about. We want beer to be fun, and that message seems to resonate with people. After all, the best thing about beer is the community it builds, and our innovative beers are our way to connect with people we’ve never met. www.origlio.com HeadyTimes v.110 7 Off-PremiseSPOTLIGHT Big Top Beverage You Want It? They Got It. HE AISLES OF BIG TOP BEVERAGE IN ROSLYN, PA LOOK LIKE A candy shop, with brightly colored cases and six-packs jumping off T the shelves; from the newest craft to that hard-to-find import, Big Top has it all. Heady Times spoke to manager Joe Breslin in June about balancing shelf space and adjusting to COVID-19. Heady Times (HT): How did you first get involved with the beer industry, and how long have you been with Big Top? Joe Breslin (JB): I started in the beer industry in Dallas with Whole Foods in 2010. We moved [to PA] in 2011, and I ran the Devon Pub until 2016, when I went to work for Stoudt’s and then Shangy’s. I’ve Big Top Beverage manager Joe Breslin (left) with assistant manager been at Big Top since June of 2018. Kimberly Szczepaniak (center) and owner Tricia Carter (right) I’m also a homebrewer; one of my friends and I started brewing IPAs and stuff like that, but it was never quite as good as retail beer, until we started brewing mixed fermentation sours. Those I’m happy to share with people (as opposed to the IPA that sits in my fridge because I can buy Union Jack instead!). (HT): You offer a wide variety of beers, seltzers and FMBs. How do you strike a balance between newer, trendy products and old favorites? (JB): That’s tough. We just try to keep up with market trends and feedback from customers. Obviously, we’ve seen what’s happening with the seltzer segment, so they’ve certainly earned a place in our world. It’s hard to find that balance because we’re known as a store that sells pretty much everything that’s accessible. To make space for new products, we people in the store at any given time. We’re keep most of our bulk beer in back stock so we can continue to have trying to have them limit their time in the craft six-packs up front and still introduce new items into the mix. We’re store while still getting what they need. not afraid to use a little more labor to keep the floor full. We’re continuing to offer the curbside I think my grocery experience has been helpful, because it’s allowed me pickup for people who don’t feel to see where the market is going and help position us a little bit better. comfortable coming in. I think that’s something you need to do to make (HT): What do you think keeps customers coming back to Big Top? customers and employees feel safe. (JB): Like I said, I think we’re known as a store that offers most of (HT): What service that Origlio offers is what’s available in this market. I think that’s partially a self-fulfilling most helpful to your business? prophecy because we have the customer base that buys those products, like Belgian quads and traditional German beer, so that allows us to keep (JB): Probably web ordering, it makes order them in stock. entry a lot easier. You can check all QDs to make sure you’re taking advantage of All of us have access to the same beer, but I think what differentiates us all the deal levels. And if there’s an error, I the most is customer service and our staff’s level of knowledge. know it was my fault, so I can’t be pissed (HT): Have you had to make any changes at your store in response [laughs]. to COVID-19? Our sales rep, Joe Leahy, is a tremendous (JB): We did switch to curbside-only pickup for about a month and a half. asset, and I would be remiss if I didn’t We opened up to customers last week and we’re limiting the number of mention him as well.

BigTopBev.com • 1555 Easton Road, Roslyn • 215-659-5445

8 HeadyTimes v.110 www.origlio.com On-PremiseSPOTLIGHT Bistro on Bridge Serving Up a Sense of Normalcy ISTRO ON BRIDGE HAS BEEN A MAINSTAY OF THE BUZZING Phoenixville restaurant scene since 2009, when Zach Hoffmann B and his brother first opened their doors. COVID-19 has brought some dark times for the popular restaurant, but with the return of in-person dining to some parts of PA, there’s finally a light at the end of the tunnel. In June, Heady Times spoke with Hoffmann about his experience guiding Bistro on Bridge through the pandemic. Heady Times (HT): Bistro on Bridge has many loyal customers of all Bistro on Bridge co-owner Zach Hoffmann ages. How do you appeal to such a wide audience? November and in a few weeks were able to Zach Hoffmann (ZH): I always like to stay on the cutting edge of what’s turn the outdoor area there into a Spanish- new and cool and customers seem to like that. Our menu is diverse and style restaurant. We took some items from appeals to people of all ages. I’m fortunate to be able to travel to different our current menu [at Bistro on Bridge] and places and try different foods – it’s something I really have a passion for. developed a second restaurant out of it. The diversity is reflected in our menu. (HT): Have you reopened for in-person (HT): You have a strong social media presence. Did that develop dining? Do you have a specific organically or was it something you set out to do? reopening plan? (ZH): We’ve always had a Facebook presence, but over the years (ZH): We are now open for indoor and we’ve realized the real value of social media. We now have a full-time outdoor dining for dinner. But before the employee doing graphic design, social media and marketing, which is green phase started, we put tables in front rare for independent restaurants. It’s really paid off in spades. When of our building and our outdoor beer garden everything shut down, we wanted to provide a sense of normalcy to our was open on the second floor. customers. Through our social media, we were able to do so and have We’ve had conversations about other things, people feel connected to Bistro. but I think now that we’re in the green, we (HT): How has COVID-19 effected Bistro on Bridge and how have you just need to breathe and enjoy getting back overcome the challenges? to some kind of normal. (ZH): We’ve worked so hard over the years to build a reputable business. (HT): What safety measures are you To have something completely out of your control take that away was taking and have customers been disheartening. If our bank hadn’t come through and helped us secure PPP respectful of the new rules? loans and guide us through the process, who knows where we would be. (ZH): We’ve followed every safety measure We also offer online ordering with beer and mixed drinks to-go, which that’s been asked of us and then some, helped get us through the dark times. And Phoenixville shuts down the from sanitizing the eating spaces to requiring streets Thursday through Sunday for places to expand their dining, which every customer and employee to wear a has also helped. Sales are coming back slowly. mask. We have signs posted everywhere to make people understand that we take this (HT): Have you had to adjust your beer or food menus in response seriously. You meet some resistance, but for to the pandemic? the most part, everyone has been respectful (ZH): As far as beer goes, we were always so focused on “the latest.” and worn masks. We’re moving away from that, at least temporarily, and going with the (HT): How has Origlio helped classics and favorites. If things shut down again, we can’t get caught with your business? thousands of dollars of special, limited inventory. (ZH): For the 11 years we’ve been open, We’ve consolidated our menu, keeping fan favorites. Being able to scale we’ve had a great relationship with Origlio, down has made our kitchen much more efficient and the overall customer from the street reps like Phil [Rello] to the experience has been better. sales managers like our current, John Santucci But even in the middle of the pandemic, we were able to open a and former, Ethan [Peiffer]. Origlio has always new restaurant, called Bistro Dos. We purchased the property back in been there to help when we need it.

BistroOnBridge.com • 212 Bridge Street, Phoenixville • 610-935-7141

www.origlio.com HeadyTimes v.110 9 Bookshelf In Praise of Beer By Charles W. Bamforth At around 140 pages, In Praise of But the really simple answer? should a hefeweizen be served in? Beer by British biochemist Dr. Charles Bamforth knows beer better than “A clean one,” is Bamforth’s cheeky W. Bamforth is one of the slimmer almost anyone. And after over 40 reply, but certainly without a slice tomes about beer available. At that years in the industry, he has a few of lemon. length, you might expect a pocket thoughts on the subject. But ultimately, Bamforth is the live- guide that covers only the very basics In 10 short chapters, Bamforth and-let-live type, uninterested in the of malt-based beverages. Instead, breaks beer down to the bare bones typical zealotry of the beer snob. As you’ll find a concise analysis of every and builds it back up again, with a chemist, he may argue against angle of the industry, from the history an investigation of the chemical nitrogenating most beers, and as a of brewing to packaging and selling, process of brewing all the way to the traditionalist, he may reject the entire from food pairings to our perceptions myth of the beer belly, with plenty of class of hazy IPAs (crazy, we know), of beer as a culture. delightful anecdotes along the way but as he repeatedly points out, it’s But just who is Charles Bamforth, (Bamforth was once called upon to only his opinion. After investigating and why should you read his book pair beer with bugs, which you can the subject for nearly half a century, when you’ve already read so many read all about in the Dining chapter). Bamforth’s ultimate conclusion is other beer books? Good question. simple: “There are no hard-and- And despite what his academic fast rules about what is or is not a The simple answer is that Dr. background might suggest, this is good beer.” Bamforth has devoted his life to not a chemistry textbook. In Praise of understanding beer. Just a few of Beer is full of moments of levity and his bona fides: he holds a PhD insightful comments (one might even in biochemistry and has worked say gossip) from Bamforth’s career in the beer industry since 1978, that make the technical details holding senior positions with Brewing approachable and entertaining for Research International and Bass any beer fan. Brewers in the UK. He taught at UC It’s not all fun and games, though. Davis for nearly two decades as the Throughout the book, Bamforth Anheuser-Busch-endowed Professor almost gleefully broaches the most of Malting and Brewing Sciences and controversial topics in beer. Do bigger was appointed Distinguished Professor breweries produce lower quality beer? Emeritus in 2018. He has published Bamforth says, “of course not,” citing more than 300 papers and written the high quality of beer produced or edited over 20 books about beer, by such breweries as Yuengling and and since 2019 has been the Senior Boston Beer. What type of glass Quality Advisor to Sierra Nevada.

10 HeadyTimes v.110 www.origlio.com BeerREDISCOVERED HopART Stone Enjoy By Series Chico Fermentation Project’s For nearly 25 years, Strainge Beast Hard Kombucha Stone has been a Sierra Nevada and founder Ken Grossman caused a bit brewing pioneer, of a stir earlier this year when they announced churning out classic, a newly formed offshoot called Chico award-winning beers Fermentation Project. Their first innovation? at their brewery in Strainge Beast Hard Kombucha. “Ken has long California. In 2012, been interested in kombucha,” says Sierra’s Robin Stone focused all their Gregory. “So, we knew we had to do it right.” innovative might on the style that remains For the uninitiated, kombucha is a fermented, lightly America’s favorite: IPA. effervescent, sweet, organic tea that has come into fashion The brewery’s Enjoy because of its health benefits. Kombucha is rich in probiotics By series, a quarterly that are great for your digestive system and can even improve release, continues to your immune system. Once considered a niche product, be a major event for Grossman and his new team at Chico Fermentation Project IPA fans. If you haven’t figured it was time for this beverage to go mainstream. enjoyed one in awhile, Strainge Beast will launch this fall in three distinct flavors, you really should Jeremy Moynier, Senior Manager of the Stone Brewing each clocking in at 7% ABV: Ginger, Lemon & Hibiscus; rediscover what makes Innovation Program Passion Fruit, Hops & Blood Orange and Blueberry, Acai this beer so special. & Sweet Basil. Because these flavors are wildly different Stone’s Enjoy By series gives beer lovers a from anything we’ve seen from Sierra Nevada before, it chance to experience an iconic California was important to Gregory and the rest of Sierra’s team double IPA (the base recipe and its blend of 11 to make sure Strainge Beast was its own distinct brand – hops remains the same) in new and different from the name, to the label’s artwork. ways: unfiltered, ultra-hoppy, fruit forward… But this job wasn’t easy. “Developing these hard you get the idea. With a focus on freshness, kombuchas proved to be so complex that it earned itself a the beers are meant to be consumed within nickname in the brewhouse: The Beast,” smiles Gregory. 37 days. That’s why the Enjoy By date is in “When it came to naming it, we knew which way to go.” its name. Usually the dates are holidays – New Year’s Day, 4th of July, Halloween – making them perfect As for the label artwork, they knew it had to be unique. for celebrating. “We knew we wanted to feature the ingredients and lean hard into the Strainge Beast personality,” says Gregory. Over the years, the popularity of the Enjoy By releases “Thus, The Beasts were born.” has skyrocketed. As Jeremy Moynier, Senior Manager of Stone’s Innovation Program, explains, “We never could Those “Beasts” turned out to be grinning plant-like have imagined the level of success this beer has achieved monsters, somewhere between the iconic puppet from – initially we were only able to distribute it to a few states Little Shop of Horrors and the more modern sci-fi foe from and now each new release is a nationwide event. It’s not Stranger Things. “We wanted to create a simple canvas easy to orchestrate – we brew the entire release all at that would let The Beast do the talking. It’s an invitation once, package it all at once and ship it everywhere at the for drinkers to get ‘strainge’ with us.” same time. It’s a massive effort across many departments For each new flavor of Strainge Beast, Gregory and the – but we’ve gotten pretty good at it.” artistic team came up with a distinct beast to represent The Enjoy By series stands as proof of Stone’s the clean and bright flavors of the kombucha. So, reach commitment to freshness and love of hops. “Our for the Ginger, Lemon & Hibiscus and you’ll see a lemon- dedication to great-tasting, fresh beer isn’t limited to headed beast that evokes the ginger heat and tartness of the Enjoy By series,” Moynier says. “By experiencing just lemon, as well as the floral hibiscus flavors. Pop the can, how amazing a West Coast IPA can be at the peak of its pour it into a glass and you’ll find the kombucha’s brilliant freshness, our fans can truly understand why we go to the pink color. It’s a drinking experience unlike any other. lengths we do to ensure fresh beer.” “We needed to approach this beverage with the same integrity Next up in the series lineup is Enjoy By 10.31.20, a and genuine curiosity that’s at the heart of our brewery.” “frighteningly fresh” double IPA, just in time for Halloween. And the labels evoke just that. They also show how much This double IPA’s packaging shows the spooky spirit of the fun this team had in dreaming up these beverages. “After holiday, but Stone assures “the only thing that would truly all,” says Gregory, “we’re building a beast – a strainge one be terrifying is missing out on this incredibly tasty creation.” – so we had to be creative in the way we expressed that!” www.origlio.com HeadyTimes v.110 11 NewPRODUCTS Coors Seltzer Chico Fermentation Project Born in the Colorado Rockies, Coors Strainge Beast Kombucha has always had a heart for rivers. From the Frenzy of Fermentation, A Beast is Born But with 77% of America’s largest rivers drying up, they knew it was The folks in Chico, CA set out on a journey to find the time to take a stand. In partnership best ingredients, capture the wildest cultures and with Change the Course, Coors has explore the tastiest yeasts. They adventured every released a seltzer with a mission – orchard, every field and left no SCOBY (Symbiotic to restore the rivers one can at a time. Shoppers can Culture of Bacteria and Yeast) unturned until they held support the cause by buying a 12-pack and enjoying the perfect harvest. Then, they formed it, crafted it 4 refreshing flavors, each only 90 calories: Black and shaped this odd yeast into a hungry beast. As it Cherry, Grapefruit, Lemon Lime and Mango. For every grew, they fed it bits of certified organic ingredients. purchase, Coors will work with Change the Course to Thrashing with bold flavors, the beast broke free. Will restore 500 gallons of fresh water back to the rivers. you feed your curiosity, before curiosity feeds on you? ABV: 4.5% Packages: Black Cherry: 16 and 24 oz. cans; Mango: 24 oz. cans; 2/12 Variety Pack including Strainge Beast Kombucha Black Cherry, Grapefruit, Lemon Lime and Mango: 12 oz. Ginger, Lemon & Hibiscus cans Availability: Year‑round, beginning in September The aroma’s ginger zip ushers in layered flavors of tart citrus, floral blossoms and Truly Strawberry Lemonade hints of mixed berry. Sparkling bright Truly Strawberry Lemonade is a delicious mix and dry on the finish, this of refreshing hard seltzer, sweet lemonade Beast loves to lure you back. and juicy strawberries. Perfectly balanced ABV: 7% Packages: 12 and with the sweetness of real lemonade and 16 oz. cans and draught refreshment of seltzer to deliver a crisp, clean Availability: Year‑round, finish. ABV: 5% Package: 24 oz. cans only beginning in August Availability: Year‑round, beginning in September Strainge Beast Woodchuck Hard Cider Kombucha Passion Fruit, 100 Variety Pack Hops & Blood Orange Woodchuck’s Hard Cider 100 12-pack can variety Tropical, peach and apricot notes jump contains four hard cider flavors: Black Cherry, Cranberry from the aroma in this Beast, Lime, Watermelon and Citrus, enhanced by a fruity hop each with only 100 calories and 2g blend. Bright citrus anchors sugar. They are gluten-free with no each sip, while hints artificial ingredients at a sessionable of floral tea sing a sly 4.2% ABV. Availability: Year‑round, harmony. ABV: 7% beginning in August Packages: 12 and 16 oz. cans and draught Availability: Year‑round, Sierra Nevada Dankful IPA beginning in August It takes a village to raise an industry, and craft beer Strainge Beast Kombucha owes its success to the service world: the people and Blueberry, Acai & Sweet Basil places that bring folks together for food, drink and friendship. Sierra Nevada’s gratitude flows through This juicy enigma combines lush Dankful, a West Coast IPA berries with a flash of just-smacked generously hopped for a resinous basil leaves. Its sweet, tart depth and kick and notes of pine and tropical elusive herbs keep things refreshing, fruit. You’ve had Sierra’s back for balanced and full of intrigue. ABV: 7% 40 years; they have yours, too. Packages: 12 and 16 oz. cans and ABV: 7.4% Package: 12 oz. cans draught Availability: Year‑round, beginning only Availability: Year‑round, in August beginning in August

12 HeadyTimes v.110 www.origlio.com NewPRODUCTS Saranac Weekend Warrior Great Lakes Hazecraft IPA Saranac’s new 2/12-pack can variety 3, 2, 1… we have haze! This cloudy is here for all your thirst-quenching cosmos of Azacca, Lemondrop and needs. Weekend Warrior will appeal Simcoe hops awaits exploration. Blast into to active life craft consumers and orbit through a hazy galaxy of otherworldly it includes the fastest growing craft tropical fruit aromas in Great Lakes’ new styles: Juicy Ale, a 4.8% juicy and hazy IPA. ABV: 6.7% Package: 12 oz. unfiltered ale that combines the cans only Availability: Year‑round, best Citra and Mosaic hops around, beginning in August showcasing flavors of mango, guava and pineapple, with a soft mouthfeel; Session IPA, a 4.7% crisp and refreshing session IPA brewed with fruity Jack’s Hard Cider and citrusy Cascade, Centennial & Columbus hops and 15-Pack Variety L’il Hazy Ale, a 4.5% hazy, juicy and unfiltered beer brewed with Citra, Mosaic and Centennial hops, which Jack’s Hard Cider provide notes of tropical fruit, citrus and subtle pine. is now available in Availability: Now, year‑round a mixed 15-pack! The variety includes: Jack’s Original Little Grove by Allagash Hard Cider, Pear, Peach, Dry You’ll find refreshment wherever there’s a Little Grove. Hopped and Rosé. Availability: Now, Peach and Kombucha year‑round This sparkling session ale is fermented with peaches and blended with Kopparberg Premium Light kombucha for the perfect balance of light, tart and bright flavor. Cider with Raspberry ABV: 3.6% Package: 12 oz. cans only A light apple cider with hints of Availability: Year‑round, beginning elderberry and raspberry, this in September new expansion to the Kopparberg portfolio has only 90 calories Blackcurrant and is made with real juice This sparkling session ale is brewed and natural flavors. ABV: 4% with blackcurrants for the perfect Package: 11.2 oz. cans only balance of light, tart and bright flavor. Availability: Now, year‑round ABV: 3.8% Package: 12 oz. cans only Availability: Year‑round, beginning 2SP Up, Up, & Away in September Now Available Year‑round 2SP took their flagship IPA, Up & Out, and doubled the recipe! Brewed with Mosaic, Cascade and Simcoe hops, with a bit of wheat Allagash North Sky and oats, this New Like a clear night lit by stars, this silky, England double IPA has Belgian-inspired stout balances light big notes of peach, plum notes of fruit and sweetness with roasty and citrus. Previously an malt. Inspired by late evenings spent occasional release, Up, Up, around a crackling campfire, North & Away is now available Sky is brewed to merge lightness and year‑round. ABV: 8.7% darkness into a super-sippable stout. Packages: 16 oz. cans ABV: 7.5% Package: 16 oz. cans only and limited draught Availability: Year‑round, beginning Availability: Now, in September year‑round

www.origlio.com HeadyTimes v.110 13 NewPACKAGES A New Look for Coors Light Smirnoff Seltzer As a beer with cold at its Red, White & Berry core, Coors Light’s updated Thank You Pack packaging invites drinkers Smirnoff Seltzer Red, White & into the world of mountain Berry 2/12-pack can revamp will cold refreshment with an showcase Smirnoff’s Thank You energetic feel. New cans campaign, while still highlighting and bottles, launching zero sugar, 90 calories and 1g carbs. Smirnoff is August 1, will call out the donating $1 for every Thank You Pack sold, up to beer’s ice-cold qualities, $400,000, to their Smirnoff for America fund, which noting that it’s “Cold as helps charitable organizations across America support the Rockies” and “cold filtered, lagered and packaged.” communities, organizations and individuals who work The new, modern design will build on the success of tirelessly to build a better society in America. Learn the brand’s “Made to Chill” campaign, with brighter more at Smirnoff.com/ForAmerica. Availability: August packaging that stands out at retail and communicates Coors Light’s optimistic, inviting personality. Availability: August Smirnoff Seltzer Core 12-Pack Variety Renovation New Packaging for The Smirnoff Seltzer 12-pack Heineken “Minis” variety has a new look and includes new flavors! The Smirnoff logo is Update your style, not your taste with more prominent for awareness, these “mini” package options from while the signature provides Heineken. The new package designs product quality signoff. Zero for Heineken 7 oz. bottles and 8.5 oz. Sugar is prominently displayed cans are sure to jump off the shelves. for reassurance, while the fruit Heineken “minis” allow for that crisp, imagery provides flavor cues. Included in the new hard cold sip… down to the very last drop. seltzer mix are: Lemon Lime, Berry Lemonade, Black Availability: Now, year‑round Cherry and Orange. Availability: Year‑round, beginning in September

Allagash White 12 oz. 6-pack Bottles For the first time in a long while, Allagash White will be available in 6-packs of 12 oz. bottles. This award-winning wheat beer features Guinness Gives Back Cans a refreshing balance of citrus and spice. Coriander and Curaçao The original Guinness Draught you all orange peel round out the flavor of know and love will be available in new this hazy Belgian-style ale. 6-packs limited-edition 14.9 oz. 8-pack cans will replace 4-packs, beginning this fall. ABV: 5.2% this fall to showcase that Guinness Availability: Year‑round, beginning in September Stands with America. Guinness is also contributing $1 for every pack made, up to $750,000, towards local and national New Look For Great Lakes charitable organizations across America to help in recovery efforts and to support Commodore Perry IPA those who have long supported them. This fall will see new label artwork for Commodore You can find more information about their Perry! This British-style IPA is named after the man commitment to philanthropy at GuinnessGivesBack.com. who defeated His Majesty’s Royal Navy in the War of Utilize the can-matching POS to drive awareness in your 1812 – huh? Consider this a bold, hoppy (and mildly account to further increase the support to the charitable ironic) plunder of war. Victoriously hopped, with an organizations. Availability: September arsenal of caramel malt flavors befitting the “Hero of Lake Erie.” Availability: Year‑round, beginning in October 14 HeadyTimes v.110 www.origlio.com NewPACKAGES Truly Hard Seltzer Twelve 5 Brown Bomber Rebrand Packaging Redesign Twelve 5 is making a major brand As the hard seltzer category continues to evolve change. Brown Bomber is being and new drinkers enter the segment, Boston Beer rebranded to Rebel Hard Coffee, with is revamping all Truly packaging to be even more new packaging and can graphics, approachable, appetizing and gender-neutral. but the liquid will remain the same. These hard coffees are ideal for a What’s changing? morning “kick”, an afternoon push or Not too much… an after-dinner treat. • The brand name, black logo and fruit will still be the Rebel Hard Coffee Mocha Latte focal points. They’ve been modified to be even more distinctive and eye-catching. Ideal for any experience, Hard Mocha Latte is the perfect mix of smooth and creamy. • Fruit flavor is extremely important to hard seltzer Dangerously delicious with a blend of drinkers, so the flavor callout is more prominent Colombian coffee, chocolatey cocoa and the fruit was enhanced to drive even more and alcohol, this hard coffee takes taste appeal. you to the fringes of extraordinary. • The Truly logo is bolder and the addition of a black ABV: 5% Package: 11 oz. cans only bracket creates a more defined lock-up. In addition to Availability: Year‑round, beginning packaging, you’ll see the bracket show up on point of in August sale and brand communications. Rebel Hard Coffee Vanilla Latte Hard Vanilla Latte Hard Coffee has a stimulating aroma of coffee and vanilla with a rich, creamy blend of Colombian coffee, Madagascar vanilla and alcohol – perfect for any occasion. ABV: 5% Package: 11 oz. cans only Availability: Year‑round, beginning in August New Dogfish Head 60 Minute Packaging Ballast Point is Back and Better Consumers believe ‘off-centered’ beer defies tradition, Than Ever with a Package Refresh offers unique flavors & high-quality ingredients and that Born in San Diego in 1996, Ballast Point an ‘off-centered’ brand is innovative, was founded simply on the love of making modern and light-hearted. So, Dogfish great beer. Through every chapter, that Head thought it was time to crank up fact remains constant. What has changed the off-centeredness on their flagship since ’96? Quality has changed – it’s better. brand. They refreshed the packaging Innovation has changed – there’s more. to align more with their brand ethos Variety has changed – they’re creating more and further stand out on the shelf. now than ever. It hasn’t always been perfect, but Ballast Point is stronger today as a What do consumers think of the result of staying the course. On March 2nd, new packaging? Ballast Point became an independent craft High-quality: 87% of consumers said they brewery again as a part of the Kings and believe this product will be high-quality based on Convicts Brewing Co. family. Through all of its packaging alone. the change, they’ve continued to focus on More off-centered: 84% of consumers believe making great beer. The same great people, the packaging embodies DFH’s ‘off-centered making the same great beer, endured a couple of trying beer for off-centered people’ ethos. years. Every day they pour their hearts and souls into the beer they brew and the family they’ve created. More shoppable: Level of ‘findability’ and Ballast Point is back, but in fact, they never left. Keep ‘ease of locating’ on the shelf significantly an eye out for their new packaging and can graphics this increased with the refresh. September, with more exciting things to follow.

www.origlio.com HeadyTimes v.110 15 NewPACKAGES Lagunitas TGI Friday’s 23.5 oz. A Little Sumpin’ Sumpin’ Cans Canned Cocktails Crafted To Go A Little Sumpin’ Sumpin’ is now available in Expertly crafted & ready-to-enjoy, TGI Friday’s three cans! 12 oz. 6-pack cans are available now, with classic RTD cocktails will soon be available in 19.2 oz. cans to follow this fall. The 19.2 oz. 23.5 oz. cans! Shatterproof, lightweight and quick- package is the #1 single-serve size in craft to-chill, they are perfect for on-the-go lifestyles, and is adding 4x more money to the segment outdoor activities, events, relaxing at home and so than any other. Lagunitas 19.2 oz. business much more. These canned cocktails are available is #1 among all craft brand families in large in three flavors: format stores and #2 in C-stores. Little Sumpin’ Sumpin’ is a top 10 IPA brand nationally and a Long Island Iced Tea top 5 brand in the highest-selling ABV range for IPAs. A perfect balance of classic cola “tea” Way smooth and silky with a nice wheaty-esque-ish- and refreshing lemon, this surprisingly ness, Little Sumpin’ Sumpin’ is a truly unique style smooth sipper is a timeless classic featuring a strong hop finish on – an easy-drinking cocktail that’s a silky body. Great for IPA fans equal parts boozy and fun. ABV: 10% but so smooth that hefeweizen Availability: Year‑round, beginning fans dig it too. ABV: 7.5% in September Availability: Year‑round, beginning in August Blackberry Lagunitas Hazy Wonder Long Island Iced Tea 12 oz. 12-Pack Cans Blackberry Long Island Iced Tea has the flavor of the iconic cocktail with the Currently available in 6-pack addition of fresh muddled blackberries cans, Hazy Wonder will also be and blackberry juice. ABV: 10% available in 12 oz. 12-pack cans Availability: Year‑round, beginning beginning this fall! Hazy IPAs are in September a proven style with consumers and still offer significant growth Margarita potential. Hazy Wonder offers a big opportunity for all accounts. With tart lime, a hint of salt Its 6% ABV is aligned with consumer preferences and and smooth tequila flavors, the 12-pack fills a gap on the shelf with fewer than TGI Friday’s Margarita 15 breweries in the US offering a hazy 12-pack. Hazy brings the fiesta to Wonder is a fascinating ferment full of fabulous Sabro, you. Strong, refreshing Citra, Cashmere & Comet hops for a smooth, tropical and subtly sweet, fruitiness. A slightly bitter, densely hazy phenomenon this authentic cocktail that’s wondrously light in mouthfeel, keeping you is truly the best. ABV: 10% satiated yet still coming back for more. ABV: 6% Availability: Year‑round, Availability: Year‑round, beginning in late August beginning in September

Itz Spritz Brand Refresh Unibroue Blanche De Chambly Same great product, new premium packaging. Itz Spritz 16 oz. Cans has rebranded to a cocktail spritzer and included visual icons on the packaging to better explain the Available year‑round in draught, Blanche de brand’s points of differentiation Chambly will be available for a limited time in in the category. The new 16 oz. cans. An authentic, refermented white packaging pops on the shelf, ale and twice winner of the title of “World’s as it predominately features Itz Best Belgian-style Witbier”, North America’s first Spritz’s signature, sophisticated Belgian-style white ale is pale golden in color navy blue. Availability: Now, with refreshing flavors of citrus reminiscent of year‑round orange and lemon. ABV: 5% Package: 16 oz. cans only Availability: Now!

16 HeadyTimes v.110 www.origlio.com NewPACKAGES SeasonalSELECTIONS Früh Kölsch 16.9 oz. Cans When Demand Exceeds Supply Now available in 6/4 pack 16.9 oz. cans, this Many of our craft seasonal and specialty releases are extremely drinkable and refreshing beer has available in limited or extremely limited quantities. an unsurpassed balance of malt and soft, Breweries only produce a certain amount of their delicate hops. All-natural, top-fermented and specialty beers and Origlio does all they can to get as pale gold in color with a lasting head, Früh much product as possible. In addition, this publication Kölsch has a hoppy, dry finish from the use is compiled months prior to the decision made by the of Hallertau and Tettnag hops. ABV: 4.8% brewery to allocate their products to the wholesaler. Availability: Now, year‑round Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated. Kopparberg Premium Cider with Strawberry & Lime 11.2 oz. cans If you are interested in something you see in this publication and it is out of stock when you place your With 50% less calories than leading hard ciders and order, please contact your Origlio Sales Representative made with natural flavors and real juice, Kopparberg to discuss a similar option. Strawberry & Lime Cider combines fresh strawberry Origlio also sends out an email blast weekly to inform flavor with the subtle taste of lime customers of seasonal offerings that are widely available for maximum fruit refreshment to you, immediately. and a revitalizing taste. 11.2 oz. cans are replacing 12 oz. bottles. If you are interested in receiving the weekly email blast, ABV: 4% Availability: Now, please send your email address to [email protected]. year‑round

Blue Moon Harvest Pumpkin Wheat Nationally recognized as a seasonal favorite and the New Packaging for first pumpkin beer of its kind, Shiner Brewery Tour Harvest Pumpkin Wheat returns with the autumn flavors we’ve Shiner’s seasonal variety pack is the only way to tour all grown to love. Crafted with the brewery, other than touring the brewery. Now real pumpkin and harvest spices with a new look, this mix pack includes: Bock, a rich such as cinnamon, nutmeg, American-style dark lager with roasted barley malt and cloves and allspice, this wheat German specialty hops; Light Blonde, just 99 calories, ale delivers a taste any autumn but still full of Shiner-quality flavor; Ruby Redbird, enthusiast will enjoy. ABV: 5.7% Package: 12 oz. a hint of ginger and a kick of tart Texas Ruby Red bottles only Availability: August grapefruit make this brew ripe for the drinking; Weisse ’N’ Easy, all the flavor of a wheat beer at only 95 calories; Wicked Juicy IPA, hop-filled and full-bodied, Narragansett Fest Märzen Lager this juicy IPA balances a slight bitterness with citrus- forward flavors and Cerveza, a Mexican-style lager Based on the Bavarian-style beer that brewed with earthy, sweet agave. Availability: August Narragansett produced in the ’60s and ’70s, this elegant Oktoberfest-style Märzen is brewed with the highest quality German malts and hops. Weyermann’s Munich malt creates a rich, bready and toasty base, while Tettnang hops add a crisp, but subtle and dry, spiced finish. King Gambrinus would be proud! ABV: 5.5% Package: 16 oz. cans only Availability: August

www.origlio.com HeadyTimes v.110 17 SeasonalSELECTIONS Samuel Adams OctoberFest Twisted Tea Passion Fruit First brewed in 1989, Samuel Adams OctoberFest is Twisted Tea’s newest flavor has the great taste the brewery’s take on the traditional Märzen style. of iced tea with a twist of passion fruit. ABV: 5% A blend of hearty malts creates a deep, smooth Package: 12 oz. bottles only Availability: Now! flavor with notes of caramel, fit for any celebratory occasion. ABV: 5.3% Packages: 12 oz. bottles Smirnoff Seltzer and draught Availability: August Seasonal Variety Pack Samuel Adams Jack-O Along with a new look, the Smirnoff Jack-O’s cinnamon and nutmeg aromas are as Seltzer Seasonal Variety 2/12-Pack fresh as a warm pumpkin pie. This new pumpkin includes new hard seltzer flavors: ale features real pumpkin with an ideal balance Peach, Lime, Blackberry and of seasonal spices for a crisp, refreshing finish. Raspberry. Availability: September ABV: 4.4% Packages: 12 oz. bottles and draught Availability: August Yuengling Oktoberfest Yuengling Oktoberfest is an homage Samuel Adams to the brewery’s German heritage and Sweater Weather Variety Pack a true representation of the style. The Sweater Weather Fall Variety This medium-bodied beer serves up Pack has a beer to complement the a slightly sweet, toasted character, change of seasons, from the first with a blend of Tettnang and Hallertau cold front to the rare heat wave, it hops and mild herbal bitterness that includes: Sam Adams OctoberFest, pairs perfectly with traditional German Jack-O, Sam ’76 and Boston cuisine. Yuengling Oktoberfest sales Lager. Availability: August keep growing, making it the #3 seasonal brand sold, outselling many popular craft brands! ABV: 5.4% Package: 12 oz. bottles only Availability: Now! Dogfish Head Punkin Ale DFH Punkin Ale is a full-bodied brown ale with Yuengling smooth hints of pumpkin and brown sugar. Hershey’s Chocolate Porter Brewed with real pumpkin meat, brown sugar and America loves beer and America loves chocolate, spices, Punkin Ale made its debut in 1995 and so Yuengling and Hershey joined forces again this Dogfish Head has been brewing it every year since! year to bring the best of both worlds to their fans ABV: 7% Packages: 12 oz. bottles and draught with limited-edition Yuengling Hershey’s Chocolate Availability: August Porter. This collaboration gives consumers the Dogfish Head 120 Minute IPA opportunity to savor and indulge in Yuengling’s nearly 200-year-old dark brewed Porter and America’s most Dogfish Head Craft Brewery’s iconic 120 Minute beloved chocolate brand. This deliciously smooth porter IPA is back with a bold, new bottle carrier. To has hints of roasted malts with a rich chocolate finish. better complement the audacious aromas and Last year’s draught launch was wildly successful with PR flavors found in 120 Minute IPA, DFH revamped and social media buzz driving explosive demand, delivering the carrier, making it bolder and more eye- over 1 billion impressions! The initial launch showed sales catching with a jet-black background and metallic that doubled expectations in just a short time! ABV: 4.7% gold graphics. At the center of the design is Packages: 12 oz. bottles and draught Availability: October something every beer lover will quickly recognize, a hop cone. The ingredient responsible for bringing 120 Mike’s Hard Tangerine Lemonade Minute IPA to life, this hand-drawn hop cone exudes golden rays of light, assuring folks that their search is over – they Mike’s Hard Tangerine is a perfect blend found it, the Holy Grail for Hopheads. Unfiltered and of lemon and fresh tangerine flavor with a abundantly hoppy, 120 Minute IPA is continuously hopped touch of clementine and mandarin. There’s with a copious amount of high-alpha American hops an ideal balance of tartness and sweetness throughout the boil and whirlpool, and then dry-hopped with in every sip, with a nice, clean finish that another pallet of hops. ABV: 15-20% Packages: 12 oz. makes it incredibly refreshing and extremely bottles and draught Availability: Limited quantities in August drinkable. ABV: 5% Package: 12 oz. bottles only Availability: August 18 HeadyTimes v.110 www.origlio.com SeasonalSELECTIONS Sierra Nevada Oktoberfest Harpoon Flannel Friday This Festbier is a refreshing ode to Citra, Simcoe and Cascade beer’s biggest party. Toasty malts and combine with subtle notes of German hops yield notes of fresh caramel and roast in this seasonal bread and floral, fruity character for amber ale. The sun is bright, a balanced, crisp lager that makes but the air is crisp – it’s time any moment festive. ABV: 6% to add another layer and crack Packages: 12 oz. bottles and draught a beer. Fall is here! ABV: 5.7% Availability: August Package: 12 oz. cans only Availability: August Sierra Nevada Narwhal Harpoon Fantasy League Narwhal Imperial Stout is inspired by the mysterious creature that thrives This limited 2/12 can mix of four in the deepest fathoms of the frigid recreational session beers is Arctic Ocean. Featuring incredible perfect whether you’re warming depth of malt flavor, rich with notes of up, cooling down or cheering espresso, baker’s cocoa, roasted grain from the bleachers. The variety and a light hint of smoke, Narwhal is pack includes: Rec. League hazy a massive, malt-forward monster. Aggressive pale ale; Farm League hoppy but refined with a very smooth body and decadent farmhouse ale; Bush League finish, Narwhal will age in the bottle for years to come. hoppy American pilsner and Night ABV: 10.2% Packages: 12 oz. bottles and draught League session black IPA. Availability: Now! Availability: August Harpoon Tailgater Shiner Oktoberfest Whether you’re lighting up a grill or cooling down after a Just like the world’s largest beer festival, the Shiner foliage-filled hike, this mix pack brewery has Bavarian roots and a long tradition of has everything you need for fall honoring tradition. Which is why Shiner including: Harpoon’s flagship IPA; made this GABF gold medal-winning the easy-drinking Rec. League; Märzen-style ale with German-grown fall favorite Flannel Friday and Hallertau Tradition. If that doesn’t make the classic Octoberfest. Availability: August you Polka dance for joy, we don’t know what will. ABV: 5.7% Package: 12 oz. Harpoon Dunkin’ Pumpkin bottles only Availability: Now! Inspired by everyone’s favorite fall latte, this ale is brewed with pumpkin, fall spices and a splash of coffee. This seasonal UFO Pumpkin treat is another tribute to all the days that There are a lot of reasons people love fall, but Dunkin’ has helped Harpoon fire up the UFO Pumpkin is pretty high on the list! The brew kettle. ABV: 5.2% Package: 12 oz. right touch of pumpkin and fall spices make bottles only Availability: Limited this a favorite beer to reach for as the season quantities in September turns. ABV: 5.9% Package: 12 oz. cans only Availability: August Harpoon Dunkin’ Dozen UFO Leaf Peepin’! This special seasonal 2/12 Fall’s the perfect time for getting can mix of four Dunkin’- outside. And the Leef Peepin’! mix inspired beers includes: pack is the perfect complement to a Dunkin’ Pumpkin, Dunkin’ hike, a mountain climb or a nature Coffee Porter, Dunkin’ stroll to see the leaves change. The Boston Kreme Stout and Dunkin’ Jelly Donut IPA… Leaf Peepin’! 2/12-pack can variety all brewed with real Dunkin’ coffee or real Dunkin’ includes: UFO White, UFO Light Force, UFO Boarding donuts! Availability: September Pass IPA and UFO Pumpkin. Availability: August www.origlio.com HeadyTimes v.110 19 SeasonalSELECTIONS Firestone Walker Cape May Oktoberfest Luponic Distortion No. 17 Rich and complex, this amber-colored Firestone Walker’s acclaimed Luponic lager is smooth and clean due to a cool, Distortion IPA series makes a statement with fifty-degree fermentation, mellowing as its newest release featuring explosive flavors it lagers. Well balanced with a hint of of blueberry, lime and pomelo, exclusively hop presence, Oktoberfest is focused derived from 100% natural hops. From on the grain bill of Vienna, Munich, one release to the next, Luponic Distortion Caramunich, Pilsen and Melanoidin malts. continues to deliver the ultimate fruit-flavored ABV: 5.8% Package: 12 oz. cans only hop experience. ABV: 5.9% Package: 12 oz. Availability: August cans only Availability: September Cape May Mop Water Firestone Walker CMBC’s Chief Mop Man mandated a Chocolate Cherry Stout beer brewed with cinnamon, nutmeg, ginger, allspice and a s-load of real vanilla. Introducing Chocolate Cherry Combining these spices with the flavors of Stout, an all-new seasonal German malts creates a brown ale perfect beer brewed with natural for cool autumn evenings and bitter cherries and pure cocoa winter nights. ABV: 7.3% Package: 12 oz. cans only nibs. The cherries are added Availability: September during fermentation, and the cocoa nibs follow, layering in Cape May an irresistible flavor pairing that melds perfectly with the beer’s dark roasted malt Captain May IPA complexity. ABV: 5.5% Package: 12 oz. cans only Captain May lends his name to the cape Availability: September this brewery calls home, and in his honor, they brewed this IPA. With a soft body, Firestone Walker Double Jack firm yet gentle bitterness and a beautiful Famed as one of the West aroma of melons and over-ripened Coast’s trailblazing Imperial mangoes, Captain May IPA is orange- IPAs, Double Jack is back hued and opaque. It might look like a glass of juice, by popular demand. This but it’s a brew that the good Captain himself would be seasonal edition features a proud to drink. ABV: 6.4% Package: 16 oz. cans only few new twists and tweaks Availability: September to the original Double Jack recipe. The result is Woodchuck a massively hopped yet supremely balanced beer that doubles down on a dearly departed Firestone Pumpkin Hard Cider Walker classic. ABV: 9.5% Package: 12 oz. cans only A natural pumpkin profile and spiced Availability: September. notes play perfectly against the red culinary apple varieties blended in this Firestone Walker cider. ABV: 5.4% Package: 12 oz. cans Crafted Thru Hops only Availability: August Mixed 12-Pack From Firestone Walker’s Propagator R&D brewhouse in Venice, California comes Comet – the next release in the new single- hop Propagator Series, available exclusively in the latest Crafted Thru Hops Mixed Pack. This variety pack includes: Comet along with Mind Haze, Union Jack and Double Jack. Availability: September

20 HeadyTimes v.110 www.origlio.com SeasonalSELECTIONS Stone Ruined Again Triple IPA Stone Xocoveza In 2002, Stone introduced Stone Ruination Stone’s much-loved Mexican hot chocolate- IPA (and its imposing 100+ IBUs) as the inspired stout returns with a new look. While first year‑round West Coast double IPA on the label may have undergone a refresh, the planet. In commemoration of its 10th the recipe is just as divine as always, anniversary came a new beer that would be utilizing coffee, chocolate, vanilla, cinnamon, known as Stone RuinTen Triple IPA. Now, nutmeg and pasilla peppers for a complex & Stone is bringing it back in all its over- decadent stout. ABV: 8.1% Package: 12 oz. the-top, cranked-to-11, maximum hoppy cans only Availability: October splendor, using every brewing technique in the arsenal (and some they’ve picked up since the last release) to BrewDog squeeze every last bit of magic out of a truly staggering Pulp Patriot Blackcurrant amount of hops. It’s been 18 years of beautifully bitter evolution, and this stage dive into a mosh pit Milkshake IPA of hops is bigger and bitter-er than ever. ABV: 10.8% This blackcurrant milkshake masterpiece is Package: 12 oz. cans only Availability: August ripe with juicy flavors rounded out with milk sugar and accentuated with a hop aroma. Stone/Modern Times ABV: 9.5% Package: 12 oz. cans only Wizards & Gargoyles Availability: September Hazy Coffee IPA BrewDog Kaiser Co-Op Two San Diego fan favorites have teamed up to combine their powers of alchemy Embodied in a shimmery golden shade, – or rather, brewing skills – to create an notes of red fruits and elderberry are insanely delicious hazy IPA infused with the balanced by malt touches and a dry mystical powers and rich flavor of Modern finish in this German-style Dortmunder. Times Coffee. ABV: 7% Package: 16 oz. cans only ABV: 5.8% Package: 12 oz. cans only Availability: August Availability: September Stone BrewDog Features + Benefits (F+B) IPA Nitro Choco Libre Stone’s Pilot Series continues with Stone The infusion of Mexican spiced hot Features + Benefits IPA. This game-changer chocolate with an Imperial stout creates of a concoction is bursting with citrusy & this unique nitro Mexican coffee stout. tropical hop character, refreshing on the ABV: 8.2% Package: 16 oz. cans only palate and – a first for Stone – comes Availability: September out at an impressively modest 95 calories and 2.9g carbs. Plus, it’s gluten-reduced Heavy Seas just like its heftier cousin Stone Delicious The Great’er Pumpkin IPA, so even more folks can enjoy both the features and the benefits. ABV: 4% Package: 12 oz. cans only Available for the first time in 6-pack bottles Availability: September instead of 4-packs, The Great’er Pumpkin pours a rich, deep and burnished orange color. Heady Stone Enjoy By 10.31.20 IPA aromas of bourbon, cinnamon, ginger, allspice and clove linger seductively over the thick Stone’s celebrated Enjoy By IPA series white head of this tremendous brew. It’s love continues with a frighteningly fresh batch at first sip as the full malt body, dominated by to be enjoyed before Halloween. Expect British crystal malt, brown sugar and pumpkin, the same intensely dank and tropical hop slowly washes over your tongue. Bourbon barrel flavor from over 10 different varieties. aging rounds out the flavors with notes of oak, vanilla ABV: 9.4% Package: 12 oz. cans only and bourbon. The Great’er Pumpkin pairs well with Availability: September crisp autumn weather, crunchy fallen leaves and the knowledge that your kids will soon be asleep so you can raid their Halloween candy. ABV: 10% Package: 12 oz. bottles only Availability: August

www.origlio.com HeadyTimes v.110 21 SeasonalSELECTIONS Sly Fox Oktoberfest Saranac 1888 Octoberfest Ein prosit! This seasonal gem is best enjoyed This true Oktoberfest beer is while you and your closest friends sing brewed with German hops – enthusiastically. Or anywhere, really. It’s all Perle and Saphir. This recipe has about the gemütlichkeit, baby! ABV: 6.1% been with the Matt family for Packages: 12 oz. cans and limited draught four generations. When FX Matt Availability: Now! founded the company, he made it a point to only allow English Sly Fox to be spoken at the brewery. Haze of Future Passed In his honor, Saranac forgoes the traditional “Oktoberfest” Water and malt, hops and yeast become one as spelling. ABV: 5.4% Package: 12 oz. bottles only the first light dawns on the brewery. A new day Availability: August brings new, delicious beer. Liquid hits kegs as afternoon strikes, and happy hour is on its way. Saranac Pumpkin Ale Evening arrives, and it’s time to get away with a juicy, hazy IPA that boasts a mouthfeel as soft This pumpkin ale is made with as satin and juicy hop notes to carry you through to the real pumpkin from a sustainable next dawning morn. ABV: 6% Package: 16 oz. cans farm. Along with 3000 pounds only Availability: September of pumpkin, Saranac also uses cinnamon, allspice, cloves and ginger to spice and flavor this Evil Genius Trick or Treat beauty. It doesn’t get more authentic than that. ABV: 5.3% Trick or Treat is a full-bodied pumpkin porter brewed Package: 12 oz. bottles only with chocolate and spices. This is not your typical Availability: August pumpkin beer by any means. To create this beer, a rich, robust porter is brewed and spiced with cinnamon, Saranac German Roots clove and nutmeg. Then, Evil Genius ups the Octoberfest Mix Pack ante to make it unique by adding chocolate post fermentation. Trick or Treat is a spicy, rich and This year’s German Roots 2/12 decadent seasonal delight with all variety includes: Saranac 1888 the comfort and warmth Octoberfest, an authentic needed to survive German-style lager passed the chilly and ever- down through generations; new lengthening autumn Hoptoberfest IPA, a German- nights. ABV: 7.8% inspired IPA brewed with a Package: 12 oz. blend of U.S. and Bavarian bottles only hops, lending flavors of citrus, Availability: August pine and spice, finishing with a balanced maltiness; new Festival Pils, an easy- drinking and clean-tasting pilsner – the perfect beer for Evil Genius Turtle Power a fall celebration and Black Forest, a German-style Turtle Power is an American pale ale brewed Schwarzbier. Availability: August with grapefruit. 2-row and crystal malts provide a subtle, toasty backbone allowing the Citra 2SP Delcofest hops to really shine through. Then everything is complemented and rounded out by the Delcofest is a clean and addition of grapefruit, making it a truly crisp Märzen with a full unique pale ale with an Evil Genius twist. range of roasty, toasty and ABV: 6% Package: 12 oz. bottles only caramel flavors. ABV: 6.5% Availability: September Packages: 16 oz. cans and limited draught Availability: September

22 HeadyTimes v.110 www.origlio.com SeasonalSELECTIONS Great Lakes Oktoberfest Paulaner Oktoberfest Bier Great Lakes’ take on this classic German style is This golden Oktoberfest lager is a celebration of maltiness – packed with rustic, Germany’s #1 Oktoberfest bier. autumnal flavors to put a little more oomph It is also the only bier served in into your oom-pah-pah. It’s über smooth, Paulaner Oktoberfest tents today with vibrant malt flavors and a festive flourish and the favorite bier at the Munich of Noble hops (lederhosen not included). Oktoberfest. Brewed once a year, ABV: 6.5% Package: 12 oz. bottles only and only available while supplies last, Availability: Now! Oktoberfest Bier is the pinnacle of German brewing: deep golden color, Great Lakes Nosferatu full-bodied and wonderfully mellow, Imperial Red Ale with a balanced harmonious taste and the pleasant fragrance of hops. At 6% ABV, it is stronger and bolder Don’t be afraid of things that go hop in the than the usual lager. ABV: 6% Package: 11.2 oz. night! Rich, roasted malt flavors haunt the bottles only Availability: August shadows of this Imperial red ale’s bitter teeth. Nosferatu is ruby red in color with a Paulaner Oktoberfest Märzen toasty malt body lurking beneath a stunning hop bite. ABV: 8% Package: 12 oz. bottles This amber bier style was only Availability: Very limited quantities in developed more than 200 years September ago to celebrate the original Munich Oktoberfest. The Great Lakes Märzen name originates from “March bier” because it was Ohio City Oatmeal Stout historically brewed in March, to Dark and roasty yet light and smooth as a fresh be available for its peak flavor coat of snow, this oatmeal stout will kick your by the Oktoberfest celebration. cabin fever and inspire you to toss another log This full-bodied bier, with its on the fire. ABV: 5.4% Package: 12 oz. bottles rich malt flavor and dark toffee notes, has an underlying only Availability: Very limited quantities fruitiness and masterful hop balance. ABV: 5.8% in October Packages/Availability: Draught available year‑round, 11.2 oz. bottles in August

Hacker-Pschorr Oktoberfest Märzen Hacker-Pschorr Original Oktoberfest Sixpoint Mind Control makes any celebration authentic! Original Oktoberfest has a nose Mind Control features one hop of blackcurrant and earth, with a from every region Sixpoint works malt driven flavor expertly balanced with directly from around the by Hallertau hops. ABV: 5.8% world to make an IPA with true Package: 11.2 oz. bottles only global inspiration and terroir. Availability: August Nelson Sauvin creates notes of Sauvignon Blanc from New Zealand, complemented by the Hallertau Blanc from Germany. Galaxy from Australia brings super potent passion fruit, peach and mango. Pacific Northwest hops – Azacca, Strata and Idaho 7 add a hit of stone fruit, dank pine, tropical papaya, tangerine and pineapple. It all comes together in a literal melting pot with a pillowy, soft, lush mouthfeel. ABV: 8.8% Package: 12 oz. cans only Availability: October www.origlio.com HeadyTimes v.110 23 SeasonalSELECTIONS Rebel Hard Coffee Elysian Night Owl Pumpkin Spice Latte This pumpkin ale is brewed with pumpkin, The perfect mix of warm and spicy, Hard roasted and raw pumpkin seeds and Pumpkin Spice Latte is a delicious blend of spiced in conditioning with nutmeg, Colombian coffee, chocolatey cocoa, real clove, cinnamon, ginger and allspice. pumpkin spices and alcohol. It’s ideal for that ABV: 6.7% Package: 12 oz. bottles only crisp fall morning “kick”, Saturday or Sunday Availability: August football tailgate, cool afternoons or as an after- dinner treat. ABV: 5% Package: 11 oz. cans only Availability: August

Hank’s Shipyard Pumpkinhead Caramel Apple Cream Soda A seasonal favorite, Shipyard Pumpkinhead Hank’s latest limited-edition gourmet soda is a crisp and refreshing wheat ale with was developed over two years to combine delightful aromatics and subtle spiced flavor. a just-right, juicy, tart apple bite with the Pumpkinhead is delicious on its own, but it smooth body of toffee and hints of golden can be served with a shot of spiced rum butter rum. It brings back memories or in a pint glass rimmed with sugar and of trips to the farmer’s market, where cinnamon for a fun fall twist. ABV: 4.5% you could smell that buttery, Packages: 12 oz. bottles and limited caramel aroma in the air, even draught Availability: August before you saw the glistening apples on-a-stick. Tart, sweet Shipyard and creamy all at once, Smashed Pumpkin it’s a surprisingly tasty soda like you’ve never This big-bodied beer has a light coppery- tried before. Like all of orange color and pleasing aroma of Hank’s flavors, it’s crazy-good as an pumpkin and nutmeg. Pale ale, wheat ice-cream float. ABV: Non-alcoholic and light Munich malts combine with the Package: 12 oz. bottles only natural tannin in pumpkin and the delicate Availability: September spiciness of Willamette and Hallertau hops to balance the sweetness of the fruit. To best enjoy all the flavors, drink this ale at Hank’s Pumpkin Spice Soda 55° F. ABV: 9% Package: 16 oz. cans Like Hank’s flagship Root Beer, Pumpkin only Availability: August Spice Soda is hand-crafted for just the right balance, a perfect blend of deep pumpkin richness with hints of nutmeg, cinnamon and allspice. Not only is it delicious, Unibroue Megadeath Saison 13 it also captures the essence of the Unibroue’s second collaboration with Dave Mustaine holiday season from the first sip. You’ll & Megadeath, Saison 13 is pale amber in color with immediately think Hank’s has managed red-orange hues and brewed with 13 carefully selected to bottle a slice of the very best pumpkin ingredients. This distinctive beer offers the perfect pie you’ve ever tasted. ABV: Non- combination of alcoholic Package: 12 oz. bottles only malt, fruit and Availability: September spices punctuated by the taste of fresh hops. ABV: 6.1% Package: 16 oz. cans only Availability: August

24 HeadyTimes v.110 www.origlio.com SeasonalSELECTIONS Dock Street Peak Autumn IPA Docktoberfest Autumn IPA combines a This golden colored, New England-style IPA with medium-bodied lager has a session IPA. The hazy, a fresh bread aroma and juicy body adds touches of flavor that leads to a crisp, peach and tangerine, with thirst-quenching finish. A bright floral notes flying off perfect beer for Oktoberfest the nose. The blend of Citra, celebrations! ABV: 6.2% El Dorado and Azacca hops Package: 16 oz. cans only makes Autumn IPA the perfect Availability: September companion as the leaves start to turn. ABV: 4.8% Package: 12 oz. cans only Availability: August Dock Street King Juice DIPA Dock Street’s making it reign with this hazy, sticky, double dry-hopped, silky smooth and Weyerbacher perfectly balanced DIPA. Brewed with oats Imperial Pumpkin Ale & wheat and chock-full of Mosaic, Citra and Centennial, this beer has strong flavors Lots of pumpkin was added to this beer, and aromas of dried apricots, nectarine along with cinnamon, nutmeg and a touch of and stone fruit. There are lots of big, juicy cardamom and clove, for a spicy, full-bodied DIPAs, but there can only be one King flavor. ABV: 8% Package: 12 oz. bottles only Juice. ABV: 8.5% Package: 16 oz. cans Availability: Now! only Availability: Mid-August Dock Street Man Full of Trouble 21st Amendment A first-place winner at the PA Farm Show Awards and Tasty Juicy bronze medal winner at the 2017 GABF, Man Full of Tasty Juicy has lots of hop flavor Trouble is a liquid nod to the only pre-revolutionary and aroma with light bitterness. tavern still standing in The City of Brotherly Love. “Man Very refreshing, with a bright Full of Trouble” was one of colonial Philadelphia’s first hop character and notes of fresh watering holes. This London-style porter was brewed orange peel, lemon and pine, with “Old-World” in mind. Black and chocolate malts Tasty Juicy advances the concept create its deep mahogany appearance and creamy of what a pale ale can be. espresso-like flavor. A blend of English East Kent ABV: 5% Package: 12 oz. cans Goldings and Fuggles hops lends a delicate earthy only Availability: Now, in limited presence. ABV: 5.2% Package: 16 oz. cans only quantities Availability: September 21st Amendment Hell or High Mango This light and refreshing straw- colored beer is fruity and sweet, brewed with real mangos and brimming with tropical and floral notes. You’ll feel transported to an oasis amongst the orange and red leaves of fall. ABV: 4.9% Package: 12 oz. cans only Availability: September

www.origlio.com HeadyTimes v.110 25 InDEMAND St. Pauli Girl Named after the ancient St. Paul’s Monastery where the original St. Pauli Brewery was founded in the 17th century, St. Pauli Girl is a full-bodied, classic German-style lager with a hoppy aroma, deep golden color, smooth taste and clean finish. 2-row spring barley from the south of England, a special yeast strain, ice-age glacier water from the Rotenburger Rinne and hops from the famous Hallertau Hop Gardens in southern Germany are Oktoberfest in Germany may be cancelled this the ingredients that give St. Pauli year, but that doesn’t mean consumers won’t Girl Lager its unsurpassed quality be looking for their favorite German beers to and taste. And for consumers cheers (prost) with come fall. These authentic looking for a non-alcoholic and established German brews are enjoyed all German brew to enjoy this fall, year long by many, but when the leaves begin look no further than St. Pauli NA to change and the temps slightly drop, heaping – same great lager taste without plates of sausage, the clinking of beer steins and the alcohol. frothy German brews become top of mind.

Spaten Franziskaner Premium Lager Weissbier In 1894, Spaten became the first This classic Bavarian wheat beer is brewery in Munich to produce top-fermented with natural yeast this brand of light lager. Golden turbidity. Cloudy, copper-golden in color with a well-balanced in color, Franziskaner Weissbier hop-flavor, Spaten Premium is slightly fruity with a touch of Lager is bottom-fermented citrus and banana mixed with with a full, rounded body and a a hint of clove and coriander. supremely well-balanced flavor Its crisp, distinctive taste is of hops and malty sweetness. extremely refreshing.

26 HeadyTimes v.110 www.origlio.com InDEMAND Paulaner Hacker-Pschorr Hefe-Weizen Munich Gold The popularity of Paulaner beer At the end of the 19th century, extends far beyond the city limits of Munich took great pleasure in Munich. The brewery’s great-tasting the city’s first specialty lager. beers, highly skilled brewmasters To this day, Munich Gold is and love for Bavarian tradition still brewed according to the have made Paulaner a hit around legendary recipe using pure the world. Available in over 70 spring water, Hacker-Pschorr’s countries, Paulaner is as much a centuries-old exclusive yeast part of Munich life today as it was strain, Hallertau hops and in 1634. Paulaner Hefe-Weizen, 2-row Bavarian summer barley. the #1 wheat beer in Germany This brilliant golden-colored and one of the world’s favorites, lager has a big, clean, hoppy has been called a masterpiece nose with a delightfully malty by beer experts. In developing aroma and a rich, all-natural this beer, Paulaner brewmasters flavor with a light hoppy finish. have perfected a unique “yeast suspension” technique resulting in a uniform, slightly cloudy appearance, consistent quality and perfect taste.

Früh Dinkelacker Kölsch CD-Pils The “Kölsch of Cologne” This bottom-fermented pilsner, is brewed today according brewed according to a century-old to the original recipe recipe, is made with selected created by Peter Josef Früh fine hops. Pale in color with a in 1904 – from the best crisp, clean taste, it is light, ingredients and according frothy and delicately tart – a to the German purity law. refreshing, classic pilsner for Früh Kölsch is an extremely the true connoisseurs. drinkable beer with an unsurpassed balance of malt and soft, delicate hops. Pale gold in color with a lasting head, the beer has a hoppy, dry finish from the use of Hallertau and Tettnag hops.

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Keystone Light Blue Moon: The Official Craft Beer Sponsor of Rewards a Year the Kentucky Derby of Free Rent to a Lucky Winner While the Kentucky Derby may have been changed to September 5th, one thing hasn’t changed. Blue Moon is still the official craft beer sponsor of the Derby. Keystone Light is bringing back This year, Blue Moon is partnering with Woodford Reserve to create two special the insanely popular Free Rent cocktails inspired by the Derby – the Grandstand and the Blue Moon Julep. Off- sweeps this year. Last year premise POS featuring the two Derby-inspired cocktails will encourage consumers garnered +216MM impressions to pick up everything they need to make it a Once-in-a-Blue-Moon Derby. with 47 online placements on platforms like Thrillist, Elite Daily, Keystone Light’s Hunt is On USA Today and Delish, and even bigger numbers are expected Keystone Light knows its fans love this time around. The national a good hunt, so the hunt for the sweepstakes will run from August rare cans returns for another year. through September and will Packaging and retailer POS will tell give drinkers a chance to win shoppers that they can find one of rent money for a year. Shoppers several rare cans in order to drive will have the opportunity to win continued, repeated purchase so the $12,000 cash prize or a they can win big. Keystone Light will secondary prize bundle when be providing seasonally relevant, they enter via Snapcode. refreshed versions of POS to keep it new and innovative.

Leave No Stone Unturned In a bold campaign that extends far beyond advertisements, Stone is turning production on its head, deliberately applying labels upside down to reinforce its message that in pursuit of craft beer perfection, the brewery will ‘Leave No Stone Unturned.’ This program aims to reinvigorate interest in Stone IPA while encouraging fans to ‘turn’ some new Stones and explore the brewery’s wider offerings. Inverted bottles and cans have already begun distributing in the market, and outer packaging will remain right-side-up, with the following message: “WE MADE A HUGE MISTAKE. Actually, we’ve made thousands of them. You see, every independent craft beer. So no, these upside-down labels Stone is the result of trial and error and error and error aren’t a mistake. They’re the visual manifestation of our until all that’s left is the best damn beer we can brew. We most deeply held belief. Because in the pursuit of craft beer sweat the small stuff, constantly pushing the boundaries of perfection, we LEAVE NO STONE UNTURNED.”

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Modelo Football: The Corona Make Your Picks. Gameday Hotline Beat a Pro. Win Big. Is Back! As the Official Beer of Fans with the Tony Romo and the Corona Gameday Día de los Muertos: Fighting Spirit, Modelo is making big Hotline are returning to help A Celebration to plays this football season with a new consumers Find Their Gameday Remember with ambassador – Hall of Fame running Beach in 2020! Through an all- back Jerome Bettis, and a new new promotion, running mid-August Corona partnership with Draft Kings. Modelo through October, consumers will have In 2020, Corona is embracing is inviting consumers to show their the chance to host their own fantasy Día de los Muertos the only Fighting Spirit by making their fantasy football draft party and take home way it knows how – with picks and going head-to-head against the Corona Lime trophy for their a celebration! As a nod to Jerome during a weekly contest fantasy league champ. Consumers the traditional origin of the series. If consumers’ picks outperform will also be able to enter-to-win daily holiday, the cerveza will yet Jerome’s, they can win a cash prize instant-win prizes. This program is again encourage friends and up to $5,000 and the consumer with supported with all new TV spots family to celebrate life. This the most cumulative points at the featuring Tony Romo, heavy media year, throughout the month of end of the series will win a cash prize weight in TV and digital all season October, Corona will offer all plus a trip to Vegas! In addition to long and an on- and off-premise new, impactful tools and POS in these exciting partnerships, Modelo POS bundles featuring the new Lime English and Spanish to make the will increase media during the NFL Football Corona Trophy. Get ready festivities come to life at retail. regular season and offer new digital to celebrate another action-packed and social highlighting Bettis’ Fighting season with Corona. Spirit story and bilingual POS.

Vive La Celebración with Modelo on Día de los Muertos This October, Modelo will honor Día de los Muertos by inviting consumers to celebrate those with the Fighting Spirit. POS for the holiday features marigolds, sugar skulls, candles, papel picado and a skeleton band. The visuals will come to life in retail with an all- new augmented reality experience! Consumers simply open their smartphone camera and scan the QR code to bring the artwork to life. Modelo’s authentic Día de los Muertos creative will live across a 360-degree campaign including all new elements and merchandise, Spanish language and general market TV and a social media campaign.

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Heineken: The Official Sponsor of Major League Soccer Pint it Forward with Major League Soccer is back, with the Guinness aptly named MLS is Back Tournament, This August through September, which kicked off July 8th and will be consumers can share the gift of running until the final on August 11th. Game Time. Guinness with friends via a digital After the league suspended play on rebate program. Consumers can get March 12th, the regular season has Guinness Time. – or share – a $7 rebate when they resumed in a tournament format Leverage the new Guinness Football order a Guinness, Smithwick’s or Harp at the ESPN Wide World of Sports tools to drive sales across viewing and any menu item. This value-added Complex at the Walt Disney World occasions sparked by professional program will welcome consumers and Resort, just outside Orlando. As the and college football. To gear up their friends back to the pub, while official sponsor of MLS, Heineken is for football season, Guinness is driving pint and food sales! offering consumers a chance to win offering consumers a chance to win weekly prizes. Fans can enter via text a home-gating party package or a Smirnoff Football POS or visit Heineken.com/US/MLS for Fanatics E-Gift card via a text-to- more details. win promotion. & Text-to-Win Sweeps Guinness Notre Dame New POS and tools incorporate AnticIPAte Summer’s Smirnoff Ice and Smirnoff Seltzers And, as if that isn’t enough, Guinness into your football beer displays for Perfect Pairing with is now an official beer of Notre Dame bigger sales all season! Smirnoff’s Lagunitas alumni and fans! Guinness and Notre coinciding text-to-win sweeps offers Dame are both undeniably Irish, Lagunitas’ consumers a chance to win the steeped in tradition and huge sports AnticIPAte ultimate fan gameday gear. fans. Hall-of-famer Joe Montana Summer’s Perfect will be the face of the partnership Pairing program, across TV, media and POS. There running through will be incremental media and TV September 8th, through December to win more offers customers sports occasions and breakthrough a $4.00 rebate on- and off-premise programming to off one 12-pack capture attention. or two 6-packs of Lagunitas! Consumers can text BEER to 55755 to receive the offer, purchase the beer, snap a photo of their receipt and earn money back (or opt to donate) via Paypal.

30 HeadyTimes v.110 www.origlio.com Programs Tailgate with Yuengling’s COVID-19 Support Yuengling First Responders, Healthcare Professionals America will soon be An initial donation supported the Gary Sinise Foundation and its back to celebrating with dedicated campaign called the Emergency COVID-19 Combat friends, cheering for their Service. The grants provided through this campaign assist first favorite teams and responders, especially those within volunteer organizations that having a beer while have limited resources, in purchasing personal protective equipment watching the game. (PPE) and essential gear needed when answering COVID-19 Now more than ever, service calls. Through the Gary Sinise Foundation’s Emergency COVID-19 Combat Yuengling is the perfect Service, financial assistance is also available to healthcare professionals, service choice as consumers members, veterans, first responders and their families who have been impacted report sticking to by the coronavirus. Yuengling will match donations made to Emergency COVID-19 “tried-and-true” brands Combat Service, dollar for dollar, up to $45,000. Double your impact today by during this transitional making a donation at donate.garysinisefoundation.org/Yuengling. time. Yuengling invites PA Bar & Waitstaff beer drinkers looking to celebrate tradition As part of their COVID-19 relief efforts, Yuengling to grab a Lager from also places importance on helping communities and America’s Oldest individuals within its home state of Pennsylvania. In Brewery and get ready partnership with the Pennsylvania Restaurant & Lodging for kick off! Association (PRLA), Yuengling is a Founding Donor of the newly established Hospitality Assistance Response Yuengling is back of Pennsylvania (HARP) fund which provides immediate with tailgate recipes emergency funding to frontline employees of Pennsylvania’s restaurants from celebrity chef, and hotels, such as servers, waitstaff and bartenders, who are experiencing Kelsey Barnard Clark significant hardships due to the abrupt closure of their on-premise businesses. and Sheryl Yuengling. Consumers can visit Beer Donations To Hospitals cookwithyuengling.com Employees from America’s Oldest Brewery for awesome recipes volunteered at the Lehigh Valley Health Network made with Yuengling and St. Luke’s in Orwigsburg in April and May to beer and their chance show their thanks to hospital employees and their to win free groceries heroic efforts in caring for COVID-19 patients. To for a year! show appreciation for healthcare workers in their home state of Pennsylvania, Yuengling donated a Distributor Digital 6-pack of the brewery’s newest beer, FLIGHT by Offer: Consumers Yuengling – the Next Generation of Light Beer, to can earn up to each hospital employee 21 years of age and older. $4.00 back when they tailgate or watch the game from home with Debbie, Wendy and Sheryl Yuengling helped hand Yuengling! Purchase one participating out the free beer. This was Yuengling’s way of Yuengling 24-pack, two 12-packs showing support and appreciation for healthcare or four 6-packs and get $4.00 workers during the COVID-19 pandemic. “We back. Purchase one 12-pack or two wanted to give back to the community that has helped get us through the th 6-packs and get $2.00 back! Spanish Flu, prohibition, the world wars,” said Debbie Yuengling, a 6 generation Yuengling. And, consumers watching the game at their favorite bar can look for Hospital employees just had to pull up and show ID for age verification to SNAPCODES to unlock cool Yuengling receive their six-pack of the brewery’s newest flavor. Yuengling sends a big Game Day Lenses! thank you to Origlio for assisting this special delivery!

In addition to being a founding donor of the Hospitality Assistance Response of Pennsylvania (HARP) fund, an additional $15,000 was raised for HARP through a virtual fundraiser that ran May 19th – June 19th. It included donations from brand ambassador Aaron Nola and the Yuengling Brewery who together rallied Pennsylvania legends and athletes like Bryce Harper, Carson Wentz, Zach Ertz and Larry Bowa, as well as Dick Yuengling.

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This Oktoberfest, Follow the Liter with Level Up with a Paulaner New Gaming System This Oktoberfest, Paulaner wants to from Mike’s HARDER Uncap a World bring the party home to the fans. Lemonade of Flavor with During the Oktoberfest season (August Cayman Jack 15th to October 15th) consumers will Mike’s HARDER is giving consumers follow Paulaner on Instagram and guess a chance to “level up” with a next- From September 1st through where the Liter is for a chance to win gen gaming console via a text-to- December 31st, Cayman Jack is an at-home Oktoberfest prize pack! win promotion. offering consumers a chance to win a dinner party with a private chef! By simply scanning a QR Live Your Wave with White Claw code on Cayman Jack POS, one lucky winner and three friends From September through mid-November, White Claw is will discover premium prepared offering a chance to Live Your Wave. Via a text-to-win cocktails and unique culinary program, consumers can win a trip to the Surfer Awards inspiration in their own home. in Hawaii!

Verdi Watermelon Sparkletini Offers Consumers Sophisticated Refreshment Perfect for those warm weather days that linger well into September, Verdi Watermelon Sparkletini is delightfully sparkling with a light, thirst-quenching watermelon taste. At only 5% ABV, Watermelon Sparkletini delivers true-to-fruit watermelon flavor, with a subtly sweet kick. Great on its own, or as an ingredient in a refreshingly fruity Watermelon Sparkletini Mojito.

Check out George Latella’s latest Retail Edge blog post “Segmentation & Target Marketing” at origlio.com/blog/segmentation-target-marketing. George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing, which is the largest major at Saint Joseph’s University, recently celebrated its 58th anniversary. George is also a partner in Beacon Marketing Group which provides marketing planning, research and e-commerce/direct marketing communications for food and beverage companies. George can be reached at [email protected] or 610-660-2254. 32 HeadyTimes v.110 www.origlio.com RethinkingRETAIL Tips for Clean Tap Lines FTER MONTHS OF CLOSURES AND RESTRICTIONS, MOST COUNTIES in PA are allowing some form of in-person business at bars and Arestaurants. As establishments emerge from the shutdown and draught service resumes, tap line maintenance is more important than ever. If you clean your own lines, you may already have operational procedures in place. However, your employees may be under more pressure than usual during these times, or may be performing tasks for the first time, so it’s never a bad idea to go over your cleaning regimen with staff, or even add to your precautionary measures. As you develop or revisit your draught maintenance policy, here are some tips from the Brewers Association for ensuring employee and customer safety as well as peak efficiency in your draught system. For more details, you can download a free PDF of their Draught Beer Quality Manual from their website, brewersassociation.org. GENERAL SAFETY LINE CLEANING INVENTORY Line cleaning chemicals are powerful After an extended shutdown, it’s Do a thorough analysis of your beer and can cause serious injury if highly recommended to clean inventory and familiarize yourself handled incorrectly or ingested. Know lines using a 3% caustic solution. with the freshness dates of each what chemicals you or your vendor Following the caustic cleaning, brewery’s beer you carry. Ensure are using and have the associated lines should be thoroughly rinsed that beer has been stored cold and safety data sheets. Review them with water. Once this step has properly rotated. regularly and have them quickly been completed, lines should be Have each beer sampled and accessible in case of an emergency. cleaned using an acid solution. Acid complete a sensory evaluation to should be diluted according to the Anyone who is performing line ensure optimal appearance, aroma, manufacturer’s directions. Once acid cleaning should be trained on the flavor and carbonation. If there cleaning is complete, again, lines process, correct use of appropriate are quality problems with the beer, must be thoroughly rinsed with water. PPE and proper measures to take to contact Origlio and/or the brewery for Use pH strips to verify that chemicals ensure safety for all. the best solution. have been completely flushed. Clearly communicate to all coworkers Each faucet should be disassembled that line cleaning is occurring and and detailed. Replace any faucet put up signage on tap handles to washers that appear to be damaged notify all not to use affected taps, or missing. and never leave a line cleaning job unattended. Once the cleaning Visually inspect couplers for process begins, stay onsite and cleanliness and ensure that all visible until complete. gaskets are present and intact. Replace if needed. Clean all drip Ensure complete rinsing of all trays, bar mats and glass rinsers. chemical residue by checking that the pH is neutral, which can be done with affordable pH test strips. The pH of caustic cleaner should be 10–13.5; the pH of acid cleaner should be 2–4. When a system is completely rinsed, the pH of the rinse water should be equal to that of the local tap water, around 7.

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3000 Meeting House Road Philadelphia, PA 19154

Coors Light Is Trick-Or-Treating to Benefit St. Jude As a partner with St. Jude since 1992, Coors Light is excited to once again go trick-or-treating Coors Light: All Tailgate. for a cause this Halloween. The World’s Most Refreshing Beer is bringing a refreshing take on No Traffic. All Hallows Eve – every sale generates a donation The beer that’s Made to Chill is inviting drinkers to St. Jude. They’ll drive awareness through to get ready for “home-gating.” Since the stadium jack-o’-lantern decals, POS and aluminum cups. experience will be drastically different this year, Delight in spooky wonder as the pumpkin’s Coors Light will be showcasing the ease and nose turns blue when it’s cold. Since St. Jude excitement of tailgating outside at home, with a Children’s Hospital researches and treats the full suite of retail tools and a chance to win an toughest childhood cancers and pediatric all-in-one tailgating foldout chair, with a cooler diseases, Coors Light is proud to help out in any and detachable shade umbrella. way they can.