Dr CHITPONG AYASANOND

2/134 Soi Mahardlek Luan 1 Ratchadamri Road Lumpini Pathumwan BKK 10330 Tel. 081-7513005 [email protected]

Educational Background

1977 Saint Gabriel’s College 1982 B.A. Public Administration 2005 M.M. Master of Management General Management College of Management 2015 D.M. Doctoral of Management in Communication Management Graduate School, Suan Dusit Rajabhat University 2019 Ph.D.in Logistics and Supply Chain Management,

Working Experiences

2016 Director of Master of Business Administration, College of Logistics and Supply Chain Suan Sunandha Rajabhat University, Nakhonpathom Education Center 2015 Head of Air Cargo Logistics management, College of Logistics and Supply Chain Suan Sunandha Rajabhat University, Nakhonpathom Education Center 2012 Deputy Manager Basic Training Department Thai Airways International Public Company Limited 2011 Chief, Advanced Planning &Training Group Thai Airways International Public Company Limited 2004 Inflight Manager and Instructor Thai Airways International Public Company Limited 1995 Air Purser Instructor Thai Airways International Public Company Limited 1993 Air Purser Thai Airways International Public Company Limited 1984 Cabin Attendant Thai Airways International Public Company Limited 1982 Sale Administration BBC Brown-Boveri Company Limited

Training Courses Attended

2019 Train the Trainer “FlexSim Simulation” College of Logistics and Supply Chain Suan Sunandha Rajabhat University 2018 Diagnosis of Establishments Production and Management EnhancementProject Agro-industrial Business (SHINDAN) 2018 Training Program on Patent or Intellectual Property, College of Logistics and Supply Chain Suan Sunandha Rajabhat University 2017 Increasing the Number of Knowledge Management on Moving Equipment within the Warehouse (Forklift) Logistics Operations Learning Center, College of Logistics and Supply Chain Suan Sunandha Rajabhat University 2016 Training program for skill tester, Warehouse Operator Level 1, Ministry of

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Labour 2014 “The Challenge of Service Innovation” Thai Airways International Public Company Limited 2013 “THAI Spirit in Action” Thai Airways International Public Company Limited 2012 “Modern Logistics & Supply Chain Management” Thai Airways International Public Company Limited 2012 “THAI Safety Management System” Thai Airways International Public Company Limited 2012 “Budget Preparation Procedures” Thai Airways International Public Company Limited 2012 “TG to be Ready for AEC” Thai Airways International Public Company Limited 2011 “Transformational Leader” Thai Airways International Public Company Limited 2011 “Personal Growth and Work Enrichment” Thai Airways International Public Company Limited 2009 “Evaluation Techniques” Suratthani Rajabhat University 2009 “Super Brand Manager” by Associate Professor Seri Wongmonta The Good Communication House of Integrative Marketing Knowledge And Skills 2009 “E Branding the Way to Success” 3rd Marketing Conference by College of Management Mahidol University 2009 “Innovative Strategic Marketing” by Associate Professor Seri Wongmonta The Good Communication House of Integrative Marketing Knowledge And Skills 2007 “The Sports event Management Manchester City Council” Manchester United Kingdom 2006 “Leading by Heart” by Prof. Dr. Philip Hallinger College of Management Mahidol University with Thai Airways International Public Company Limited 2006 “TG Ambassador” Thai Airways International Public Company Limited 2005 “Customer Service Seminar” Thai Airways International Public Company Limited 2004 “Inflight Manager Course” Thai Airways International Public Company Limited 2002 “Instructor Development Program” Thai Airways International Public Company Limited 2001 “Wine Knowledge Development” Thai Airways International Public Company Limited 2001 “Executive Development by Walk Rally” Thai Airways International Public Company Limited 1998 “Computer for Executive” Thai Airways International Public Company Limited 1995 “Team Approach for High Productivities” Thai Airways International Public Company Limited 1995 “Instructor Course” with Thai Airways International Public Company Limited 1993 “Air Purser Course” Thai Airways International Public Company Limited

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Teaching in Thai Airways International Public Company Limited (1995-2015)

Fundamental Service Training Aircraft Knowledge and Familiarization Beverage and Meal Knowledge Meal Handling and Inflight Services Table Etiquettes Progressive Service Training Aircraft Transition Courses Royal Silk Class Service Royal First Class Service Inflight Service Refresher Program Air Purser Course Inflight Manager Course

Teaching in Undergraduate Programs (2005-Present) “Strategic Marketing” B.A. Business Administration, Krirk University “Political Crisis Management” B.A. Integrated Political Communication Faculty of Communication Arts, Krirk University “Principles and Theories in Communication Arts” B.A. Integrated Political Communication Faculty of Communication Arts, Krirk University “The Integrated Local Political Strategic Communication” B.A. Integrated Political Communication Faculty of Communication Arts, Krirk University “Strategic Management” Business Administration, Stamford International University Hua Hin Campus “Principles of Airline Marketing” Business Administration, Airline Business Management, Stamford International University “Airline Marketing” Airline Business Program Faculty of Management Science Suan Dusit Rajabhat University Hua Hin Campus “English for Airline Business” Business Administration, Airline Business Management, Stamford International University Hua Hin Campus “Airline Business Culture” Bachelor of Arts (Tourism and Hospitality) Suan Dusit Rajabhat University Hua Hin Campus “Political Marketing” B.A. Integrated Political Communication Faculty of Communication Arts Krirk University “English for Communication” B.A. Faculty of Humanities and Social Sciences Suan Dusit Rajabhat University “Airline Marketing” Bachelor of Arts Program in Airline Business “Quality Control in Aviation Business” Airline Business Program Faculty of Management Science Suan Dusit Rajabhat University Hua Hin Campus “Aviation Industry 1” Airline Business Program Faculty of Management Science Suan Dusit Rajabhat University Hua Hin Campus

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“Inflight Service Management” Airline Business Hospitality and Tourism Management Programs International School of Tourism Suratthani Rajabhat University Teaching in Postgraduate Programs (2007-Present)

“The Secret of Logistics and Supply Chain Management Success” Thammasat Mini MBA “Entrepreneurship 4.0 Digital era” Kaset Mini MBA "Corporate Image and Public Relations in Crisis" Master of Communication Arts Sriprathum University "Air Transport and Multimodal Transportation" Master's Degree Sripatum University “Tourism Branding” M.A. Communication Administration Faculty of Communication Arts Krirk University “Seminar in Business Communication” M.A. Communication Administration Faculty of Communication Arts Krirk University “Tourism Business Branding” Tourism Management Program Master of Business Administration (Hospitality Management) Suan Dusit Rajabhat University “Strategic Airline Business Management” Airline Business Management Program Master of Business Administration (Hospitality Management) Suan Dusit Rajabhat University “Seminar in Mass Communication Management” Master of Arts Program in Mass Communication Administration Faculty of Journalism and Mass Communication Thammasat University

Teaching in PHD Programs (2014-Present)

“Strategic Marketing Management” DBA Program Rajamangala University of Technology Phra Nakhon

Guest Lecturer (2005-Present) 2019 Technology and Solution for Logistics and SCM in Industry 4.0Era Logistics and Supply Chain Risk Management Conference 2019 2019 “Leadership 4.0" Borneo Tech () Ltd. 2019 “Service Minded" Borneo Tech (Thailand) Ltd. 2018 Corporate Image, Reputation and Identity Corporate Image & Communication Strategy Conference 2018 2018 Technology and Solution for Logistics and SCM in Industry 4.0Era Logistics and Supply Chain Risk Management Conference 2018 2017 “Leadership 4.0" Borneo Tech (Thailand) Ltd. 2017 “Impressive Personality” A.P. HONDA Co.ltd. 2016 “Leadership of Managers " Borneo Tech (Thailand) Ltd. 2015 “Impressive Personality” SCG Paper Siam Cement Group 2015 “Strategic Marketing Management” SCG Paper Abridge Business Concept

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(ABC) 38-47 Siam Cement Group 2014 “Impressive Personality/Table Manners/Cross Culture” TOT Thailand 2014 “Impressive Personality” A.P. HONDA Co.ltd. 2014 “Uplifting Service” Stamford International University Hua Hin Campus 2014 “Service Marketing” Easy Money Co.ltd. 2014 “Grooming Your Personality” Easy Money Co.ltd 2014 “Strategic Marketing Management” SCG Paper Abridge Business Concept (ABC) 34-37 Siam Cement Group 2013 “Business Communication/Presentation” Federation of Accounting Professions under the Royal Patronage of His Majesty the King 2013 “Consumer Behavior” BBA International Program Stamford International University 2013 “Strategic Marketing Management” SCG Paper Abridge Business Concept (ABC) 31-33 Siam Cement Group 2013 “The Corporate Culture and Marketing Concept” Mahidol University Salaya Nakhon Pathom 2012 “Service Personality” Pattana Medical Center Clinic 2012 “The development of the Personality and the Professional Speaking Community” Consultants of Technology Co.,Ltd. 2012 “Fundamental Marketing” SCG COTTO Siam Cement Group 2012 “Strategic Marketing Management” SCG Paper Abridge Business Concept (ABC) 27- 30 Siam Cement Group 2011 “The Art of Communication and Personality Development” Thai Summit Eastern Seaboard Auto Part Industry Co., Ltd. 2011 “Strategic Marketing Management” SCG Paper Abridge Business Concept (ABC) 25- 26 Siam Cement Group 2010 “Service Excellence” Tipco Asphalt Public Company Limited 2010 “The development of the Personality and the Professional Speaking Community” Consultants of Technology Co.,Ltd. 2010 “Strategic Marketing Management” SCG Paper Abridge Business Concept (ABC) 21- 24 Siam Cement Group 2009 “Business Plan” The Professional Competency in Business Development Program CAT Telecom Public Company Limited 2009 “Service Personality” Vejthani Hospital 2009 “The Art of Service by Phone” Thai Tap Water Supply Public Company Limited 2009 “Prepare to go Aboard” International Cooperation Division, Department of Skill Development, Ministry of Labour 2009 “Personality Development for Salesman” Betagro Company Limited 2009 “Strategic Marketing Management” SCG Paper Abridge Business Concept (ABC) 17- 20 Siam Cement Group 2009 “Building the Good Public Relationship” Intelligence Development

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Center, Special Branch Thung Songhong Laksi 2008 “Personality Development Program” Faculty of Humanities and Social Sciences Suan Dusit Rajabhat University 2008 “The Imply of Agenda Setting Theory in Mass Communication” Faculty of Journalism and Mass Communication Thammasat University 2008 “The Innovative in Service Industry by Thai Wisdom” MBA Hospitality Management Suan Dusit Rajabhat University 2008 “Sale and Service Technique” The Deves Insurance Public Company Limited 2008 “The Airline Business Management” Train the Trainer Program Faculty of Management Science Suan Dusit Rajabhat University 2007 “Personality and Human Relationship in Service Duty” Team Building Seminar Park Village Company Limited Saraburi 2006 “Prepare to go Aboard” Siam Cement Group 2006 “Inflight Service Management” at Civil Aviation Training Center 2005 “The Art of Service” Mahidol University Library and Information Center Salaya Nakhon Pathom 2005 “Build to Great” The SUPPORT Arts and Crafts International Centre of Thailand

Article

1. “Supply Chain Management” Industrial Technology Review, SE-ED Book. 2. “The Influence of Organizational Communication” (Thai Airways International Public Company Limited), The Fifth Asian Conference on Business & Public Policy, acbpp 2014. 3. “The Impact of Service Recovery that affects Supply Chain Performance and Firm’s Performance: Freight and Mail Management of Thai Airways International Public Company Limited”, The ICBE 2015 conference in Saint Petersburg, Federation of Russia during 25 – 27 June, 2015. 4. “Using a Lean Management to Explore the Service Touch Point and Outpatient Satisfaction: The Case of Yanhee International Hospital, Thailand” The International Conference on “Social Sciences Humanities and Education” Milan, Italy November 6 - 11, 2016. 5. “Desirable Characteristics of Low-Cost Carriers Flight Attendants: The Case of Lion Air” 6th International Conference on Innovative Trends in Social Sciences, Business and Management Studies (ITSBM-MARCH-2017) March 09-10, 2017, Tokyo, Japan. 6. “Forming Tourism Logistics Service Quality of the State Railway of Thailand: A Case Study of the Special Train Tour Death Railway Route”, 14th International Conference on Evolving Trends in Academic and Practical Research (ETAPR), Hotel Novotel Taipei Taoyuan International Airport, Taiwan on November 04-05, 2017. 7. “Development Approach to reduce Delays and Accuracy of Shipping, Type Healthcare ABC Company Limited Case Study, Journal of Logistics and Supply Chain College Special edition, January 2018.

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8. “The Application of 7R in Logistics for Food Transportation Service Provider, Journal of Logistics and Supply Chain College Special edition, January 2018. 9. “The Applications of 7R in Logistics for Enhancing Service Quality of Outsourcing Motorbike Delivery Service in Bangkok Metropolitan Areas”, 18th International Conference on Innovative Trends in Social Sciences, Business and Management Studies (ITSBM-MARCH-2018) March 22-23, 2018, Tokyo, Japan. 10. “The Study of Problem Severity Resulted in Supply Chain of Rail Transportation A Case Study of Logistics Platform within Phahonyothin District”, Journal of Logistics and Supply Chain College, Vol. 4 No. 1 January - June 2018. 11. “The Supply Chain Management of Pomleo Production Processes and Tourism Sustainability in Nakhon Chaisri, Nakhon Pathom Province, Thailand”, African Journal of Hospitality, Tourism and Leisure, Volume 7 (5) - (2018) ISSN: 2223-814X Copyright: © 2018 AJHTL /Author/s- Open Access- Online @ http//: www.ajhtl.com 12. “Application of the Information System Program to Enhance Service Excellence Competency of Securing at Air Transport: Case Study of ABC Company Limited”, the 26th International Conference on Innovations through Research Developments in Social Sciences, Humanities and Management Studies (IRDSSH), Shanghai, China on November 24-25, 2018. 13. “Logistics Service Provider Management Among Thailand Food Export Entrepreneurs” Journal of Logistics and Supply Chain College, Vol. 4 No. 2 July - December 2018, pp.118-128. 14. “The Study of Nakornchaiburin, Surin Province, Thailand Travelling Routes” 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), Tokyo, Japan. June 22-23, 2019. pp. 12-17. 15. “Rail Transport Management to Increase Service Efficiency; In Bangkok - Chiang Mai Route.” 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM),Tokyo, Japan. June 22-23, 2019. pp. 18-23. 16. “Efficiency of Product Demand Forecasting In Nava Nakorn Industrial; Case ABC (Thailand) Company.” 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), Tokyo, Japan. June 22-23, 2019. pp.24-27. 17. “Tourism Logistics Management; of The Phenomenon of Naga Fireballs in Phon Phisai District, Nong Khai Province. 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), Tokyo, Japan. June 22-23, 2019. pp. 28-32. 18. “Factors Affecting to Safety Behavior of Passenger Transport Driver: A Case Study of Transport Company Limited, Bangkok – Udon Thani Route. 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), Tokyo, Japan. June 22-23, 2019. pp.33- 37. 19. “Tourism Logistics Management for Floating Market; The Case of Lam Phaya Temple, Lam Phaya Subdistrict, Bang Len District, Nakhon Pathom, Thailand. 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM), Tokyo, Japan. June 22- 23, 2019. pp.38-42.

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20. “Communication for Development of Instructional Model to Enhance System Thinking Process for Undergraduate Students. 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM),Tokyo, Japan. June 22-23, 2019. pp.59-64.

Personal Reference

Associate Professor Seri Wongmonta, President of The Good Communication Limited Partnership, Bangkok, Thailand. Tel. 02-185-8691, 085-154-6666

Associate Professor Subin Yurarach, Ph.D. Director, Research Facilitation and Development Center, Sripatum University. Tel. 085-0752007

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