BACHELOR OF BUSINESS ADMINISTRATION PROGRAM IN GLOBAL ENTREPRENEURSHIP

(International Program) New Program 2020

KING MONGKUT’S INSTITUTE OF TECHNOLOGY LADKRABANG KMITL BUSINESS SCHOOL A S T U D E N T R E Q U I R E M E N T T O T H E F A C U L T Y O F C O M M U N I C A T I O N

S I. INTRODUCTION 1

T Introduction Statement of the Problem 3 4 N Need for the Study Subproblems 9 E Definitions 9 T II. RELATED LITERATURE N Theoretical Paradigm 12 12 Conceptual Framework 14 O C

III. METHODS

18 F Research Design Participants 19 22

O Protection of Human Subjects

Recruitment 24 Measures 25 E Procedure and Analytic Plan 25 L

B IV. RESULTS

Descriptive Statistics 25 A Factor Analysis 27

T Selection of Factors 30 Rotation of Factors 35

W E S T M O N T H I G H U N D E R G R A D U A T E T H E S I S 2 0 1 9 Section 1 General Information

Program Title

Thai: หลักสูตรบรหิ ารธุรกิจบัณฑิต สาขาวิชาการเปนผู้ประกอบการระดับโลก (หลักสูตรนานาชาติ) English: Bachelor of Business Administration Program in Global Entrepreneurship (International Program)

Degree Offered:

Full Title: Thai บรหิ ารธุรกิจบัณฑิต (การเปนผู้ประกอบการระดับโลก) English Bachelor of Business Administration (Global Entrepreneurship)

Abbreviated Title: Thai บธ.บ. (การเปนผู้ประกอบการระดับโลก) English B.B.A. (Global Entrepreneurship)

Major Subject (if any) None

Required Credits At least 123 credits

Curriculum Structure 1. Structure: Bachelor’s degree, Four-Year Program 2. Course Type: Undergraduate Academic 3. Languages: English / foreign languages 4. Admission: Thai and foreign students with a good level of the English/foreign languages proficiency. Classes can be arranged on Monday – Friday and Saturday - Sunday 5. Cooperation Shandong Yingcai University, China, Jiaxing University, China, China-Thai Education, Overseas Turtle Education Group, Thai Watsadu Co., Ltd. Software Co., Ltd, EBSCO 6. The Degree to Graduates Bachelor of Business Administration degree in Global Entrepreneurship (International Program) from King Mongkut’s Institute of Technology Ladkrabang. One degree of one major. Curriculum Status and Curriculum Approval This is a new curriculum starting in the First Semester of the Academic Year 2020. The Academic Committee approved the curriculum in the x/2019 meeting on 22/10/2019. The Academic Council approved the curriculum in the 11/2019 meeting on 19/11/2019. The University Council approved the curriculum in the (x/2020) meeting on xx/xx/2020.

Readiness curriculum expanding with high quality standards The curriculum is ready to expand with high quality standards, which was related to Thai Qualifications Framework for Higher Education (TQF) 2009.

Potential Career for Graduates After graduating with the bachelor’s degree of Business Administration in Global Entrepreneurship (International program), the students could work in a variety of occupations as follows: • an entrepreneur or a business owner, • a business and investment analyst, • a business consultant • a business developer • a project manager, or • an employee in private sector for both international organizations and local companies in any business area.

Names, Surnames, ID Number, Positions, and Qualification of the Instructors Responsible for the Program (Executive Program Committee)

1. Asst.Prof.Dr. Chatchai Chatpunyakul (Asst.Prof. in Business Administration) - B.A. (Business English), Assumption University, 2001 - M.Sc. (Sport Management), Sheffield Hallam University, UK, 2004 - M.B.A. (Finance), , 2010 - Ph.D. (Business Administration), Assumption University, 2016

2. Dr. Sarist Gulthawatvichai - B.Eng. (Industrial Engineering), Kasetsart University, 2007 - M.Sc. (International Financial Markets), University of Southampton, UK, 2010 - Ph.D. (Management), University of Southampton, UK, 2015

3. Mr. Hamid Agahi - AAS (Electronic Engineering Technology) Arlington Texas, USA, 1988 - B.A. (Healthcare Administration), Ashford University, USA, 2014 - M.A. (Organizational Management) Ashford University, USA, 2015 4. Mr. Navidreza Ahadi - B.B.A. (Marketing), International College, 2011 - M.B.A. (Finance and Banking), , 2015

5. Mr. Bilal Khalid - B.B.A. (General Management), Iqra University, Karachi, Pakistan, 2010 - M.B.A. (General Management), Stamford International University, , 2017

INSTRUCTORS

1. Assoc. Prof. Dr. Wirat Krasachat (Asst.Prof. in Agricultural Business Management) (Assoc.Prof. in Economic) - B.Sc. (Agricultural Economics), , 1983 - M.Sc. (Agricultural Economics), Kasetsart University, 1988 - Ph.D. (Agricultural and Resource Economics/Econometric), University of New England, Australia, 1996

2. Assoc. Prof. Dr. Kulkanya Napompech (Asst.Prof. in Agricultural Business Management) (Assoc.Prof. in Agricultural Technology) - B.Acc. (Accountancy), , 1985 - M.B.A. (Management) Central Missouri State University,1987 - D.B.A (Finance), Louisiana Tech University, 1993

3. Assoc.Prof. Dr. Woranat Sangmanee (Asst.Prof. in Business Administration) (Assoc.Prof. in Business Administration) - B.Acc. (Accountancy), Bangkok University, 1982 - M.B.A. (General Business) Tarleton State University, USA, 1985 - Ph.D. (Business Education) University of Missouri, Columbia, USA, 1993

4. Assoc. Prof. Dr. Thepparat Pimolsathean (Asst.Prof. in Management) - B.A. (Economics), University of California, Santa Barbara, USA, 1996 - LL.M. (International Trade Law), University of Newcastle Upon Tyne, UK, 2001 - Ph.D. (International Trade Law), University of Newcastle Upon Tyne, UK, 2011

5. Assoc. Prof. Katanyu Hiransomboon (Asst.Prof. in Business Administration) (Assoc.Prof. in Business Administration) - B.B.A. (General Management), Chulalongkorn University, 1985 - M.B.A. (International Management) University of Dallas, USA, 1987 6. Asst. Prof. Dr. Sudaporn Sawmong (Asst.Prof. in Business Administration) - B.Ed. (Measurement), Srinakharinwirot University, 1984 - M.Ed. (Measurement), Chulalongkorn University, 1990 - D.B.A. (Marketing) The International University, Missouri, USA, 2004 - Ph.D. (International Business Studies) London South Bank University, UK, 2006

7. Asst. Prof. Dr. Nuttawut Rojniruttikul (Asst.Prof. in Business Administration) - B.Eng. (Chemical Engineering) (second-class honors), King Mongkut’s University of Technology Thonburi, 1996 - M.Econ. (Business and Managerial Economics)(International Program), Chulalongkorn University, 2003 - D.P.A (Human Resource Management), National Institute of Development Administration, 2010

8. Asst. Prof. Dr.Sorasak Tangthong (Asst.Prof. in Business Administration) - B.Pol.Sc. (Public Administration), , 1987 - M.B.A. (Marketing), Krirk University, 1997 - M.A. (International Affairs) International Program, Ramkhamhaeng University, 2004 - M.P.E. (Politics and Government for executive), , 2006 - D.B.A. (Human Resources Management) Golden State University, USA, 2011 - Ph.D. (Industrial Business Administration), King Mongkut’s Institute of Technology Ladkrabang, 2014

9. Asst. Prof. Dr. Wornchanok Chaiyasoonthorn (Asst.Prof. in Management) - B.Sc. (Computer Science), King Mongkut’s Institute of Technology Ladkrabang, 2001 - M.Sc. (Computer Science), King Mongkut’s Institute of Technology Ladkrabang, 2003 - Ph.D. (Human Resource Development), , 2013

10. Asst. Prof. Dr. Montajula Suvattanadilok (Asst.Prof. in Business Administration) - B.Pol.Sc. (Government), Ramkhamhaeng University, 1989 - M.B.A. (International Business), University of New Heaven, USA, 1996 - Ph.D. (Business Administration)(International Program), Ramkhamhaeng University, 2010 11. Asst. Prof. Dr. Singha Chaweesuk (Asst.Prof. in Business Administration) - B.B.A. (Marketing), Thammasat University, 1995 - B.Sc. (Computer Science), Ramkhamhaeng University, 2004 - M.B.A. (Business Administration), Cleveland State University, USA - MSc. (Management), The University of Akron, USA, 1998 - Ph.D. (Management and Information System), Victoria University, Australia, 1999

12. Asst. Prof. Dr. Sutti Sooampon (Asst.Prof. in Business Administration) - B.Eng. (Metallurgical Engineering), Chulalongkorn University, 2000 - M.B.A. (Business Administration), Assumption University, 2005 -Ph.D. – Ph.D. (Management), Asian Institute of Technology, 2014

13. Asst. Prof. Dr. Opal Suwunnamek (Asst.Prof. in Economics) - B.Econ. (International Economics), Chulalongkorn University, 2010 - M.Sc. (Environmental Science), University of Tsukuba, Japan, 1995 - Ph.D. (Agricultural Science), University of Tsukuba, Japan, 1998

14. Asst. Prof. Dr. Chalita Srinuan (Asst.Prof. in Business Administration) - B.Econ. (Economics), , 2002 - M.Sc. (Finance) (English Program), Chulalongkorn University, 2005 - Ph.D. (Technology Management and Economics), Chalmers University of Technology, Sweden, 2012

15. Asst. Prof. Dr. Chaichana Teerasukittima (Asst.Prof. in Business Administration) - B.Sc. (Chemistry), , 1987 -M.B.A. (International Business), Southern Cross University, Australia 1990 -D.B.A. (Marketing), Southern Cross University, Australia, 2007

16. Asst. Prof. Dr. Thamrong Mekhora (Asst.Prof. in Economics) - B.Sc. (Agricultural Economics), Kasetsart University, 1977 - M.Sc. (Agriculture), the University of Western Australia, Australia, 1995 - Ph.D. (Agricultural Economics), The University of Western Australia, Australia, 2002

17. Asst. Prof. Dr. Krit Jarinto (Asst.Prof. in Business Administration) - B.Ed. (International Relations), Kasetsart University, 1995 - M.B.A. (Management), Oklahoma City University, USA, 2002 - D.B.A. (Business Administration), Burapha University, 2010 18. Dr. Suwaj Dansomboon - B.Eng. (Industrial Engineering), Changmai University, Thailand, 1991 - M.Sc. (Logistic & Supply Chan Mgt), The University of Bolton, United Kingdom - M.Eng. (Industrial Engineering), Chulalongkorn University, Thailand, 1998 - Ph.D. (Industrial Business Administration), King Mongkut,s Institute of Technology Ladkrabang Thailand, 2017

19. Dr. Chananan Samahito - B.B.A. (Finance), Dhurakij Pundit University, 2002 - M.Ed. (Human Resource Study), Colorado State University, USA, 2011 - Ph.D. (Sports Science), Kasetsart University, 2017

20. Dr. Tanes Tachasaen - B.Sc. (Agricultural Economics), Kasetsart University, 1981 - M.Econ. (Economics), Krirk University, 1988 - M.B.A. (Financial Management), Dhurakij Pundit University, 1993 - Ph.D. (Economics: International trade), Newcastle University, Australia

21. Mr. Mariano Carrera - B.S. (Geology; Geography Minor), University of the West Indies, Jamaica, 1995 - M.B.A. (Business Administration), University of Strathclyde, UK, 2009

Teaching Venue This program is blended-learning base in which Face-to-Face teaching at the KMITL Business School, King Mongkut’s Institute of Technology Ladkrabang, Bangkok for 50% of classes and Online learning via online learning platforms such as Microsoft Teams, Google Classroom, Meet and Hangouts, Zoom, and KBS Online for another 50% of classes. Section 2: Specific Information of the Curriculum

2.3 Expected Learning Outcomes of Graduates The program has the following outcomes which adhere to student learning outcomes for the global entrepreneurship program. Upon successfully completion of the program in overall, the student will be able: 1st year 2.3.1 To have cognitive and soft skills and be able to apply the skills to their education, career, and society ethically. 2.3.2 To summarize points and choose the appropriate media for presentation as well as to give presentation professionally. 2.3.3 To be effective and efficient in communicating and writing in English and in using technology for information management. 2.3.4 To equip themselves with business knowledge and skills and develop entrepreneurial mindset. 2nd year 2.3.5 To have integrative skills, thus will be able to use business administration in global entrepreneurship knowledge and digital literacy adequately in their digital business world. 2.3.6 To think analytically and logically for effective business solutions that help solve problems and create value for business organizations. 2.3.7 To explain management concepts to accomplish tasks within a changing business environment. 2.3.8 To describe knowledge of main business functions and organizational management. 3rd year 2.3.9 To identify and apply statistics and mathematics for decision making in business appropriately. 2.3.10 To identify business opportunities/problems for new venture or product development. 2.3.11 To select and demonstrate appropriate business models to address business related issues and opportunities. 2.3.12 To understand law and regulations relevant to global business. 2.3.13 To discuss and use cost analysis for decision making. 2.3.14 To explain and develop innovative business plans. 2.3.15 To describe and execute the creation of new venture/business. 2.3.16 To explain sound and implementable entrepreneurial financial and investment plans based on logical financial analysis. 2.3.17 To explain sound and implementable personal financial and investment plans based on logical financial analysis. 2.3.18 To identify and implement the skills for pitching and sales presentations. 2.3.19 To describe and apply digital technology for E-Commerce and E-CRM. 2.3.20 To describe and apply digital technology for sales and marketing activities. 4th year 2.3.21 To understand and apply innovative solutions and strategies for leaders to solve business problems in a disruptive world. 2.3.22 To recognize and implement work collaboration in a team with effective interpersonal skills. 2.3.23 To understand and apply theoretical and practical entrepreneurial knowledge when performing performance analyses. 2.3.24 To explain and use entrepreneurial knowledge and skills to solve family business and transgeneration. 2.3.25 To be informed and understand the concepts of sustainability in business contexts. 3.14 CURRICULUM AND LECTURERS 3.14.1 CURRICULUM STRUCTURE Curriculum Structure for a 4 years program requires not less than 123 credits comprising the following elements: A. GENERAL EDUCATION COURSES 30 Credits 1.1 SCIENCE AND MATHEMATICS SUBJECTS 3 Credits 1.2 SOCIAL SUBJECTS 3 Credits 1.3 HUMANITY SUBJECTS 3 Credits 1.4 LANGUAGE SUBJECTS 21 Credits B. PROFESSIONAL COURSES 87 Credits 2.1 CORE BUSINESS COURSES 33 Credits 2.2 REQUIRED MAJOR COURSES 45 Credits 2.2.1 Module 1: Venture searching & planning for global entrepreneurs 15 Credits 2.2.2 Module 2: Venture Marshaling for global entrepreneurs 15 Credits 2.2.3 Module 3: Venture implementing for global entrepreneurs 15 Credits 2.3 ELECTIVE BUSINESS COURSES 6 Credits 2.4 ALTERNATIVE EDUCATION 3 Credits C. FREE ELECTIVE COURSES 6 Credits

A. GENERAL EDUCATION COURSES 1.1 SCIENCE AND MATHEMATICS SUBJECTS 3 Credits CREDIT (LECTURE-LAB-SELF STUDY) 14046906 COMPUTER IN DAILY LIFE 3(3-0-6)

1.2 SOCIAL SUBJECTS 3 Credits 14046925 THAI SOCIETY AND CULTURE 3(3-0-6)

1.3 HUMANITY SUBJECTS 3 Credits 14046947 KNOWLEDGE MANAGEMENT 3(3-0-6)

1.4 LANGUAGE SUBJECTS 21 Credits

14046961 ENGLISH FOR ACADEMIC PURPOSE 3(3-0-6) 14046962 DEVELOPMENT OF READING AND WRITING 3(3-0-6)

SKILLS IN ENGLISH 14046963 ENGLISH FOR MANAGEMENT 3(3-0-6) 14046964 ENGLISH FOR BUSINESS 3(3-0-6) 14046967 ENGLISH FOR COMMUNICATION 3(3-0-6) 14046968 ENGLISH FOR PROFESSIONAL PRESENTATION 3(3-0-6) 14046971 ENGLISH FOR MARKETING 3(3-0-6)

B. PROFESSIONAL COURSES: 2.1 CORE BUSINESS COURSES 33 Credits 14046101 PRINCIPLES OF ECONOMICS 3(3-0-6) 14046102 CROSS CULTURAL MANAGEMENT 3(3-0-6) 14046103 INTERNATIONAL HUMAN CAPITAL MANAGEMENT 3(3-0-6) 14046104 PRINCIPLES OF ACCOUNTING 3(3-0-6) 14046105 INTERNATIONAL MARKETING MANAGEMENT 3(3-0-6) 14046106 GLOBAL CITIZENSHIP IN THE 21ST CENTURY 3(3-0-6) 14046107 BUSINESS FINANCE 3(3-0-6) 14046108 MANAGEMENT INFORMATION SYSTEM 3(3-0-6) 14046109 INTERNATIONAL ORGANIZATIONAL MANAGEMENT AND BEHAVIOR 3(3-0-6) 14046110 OPERATIONS MANAGEMENT 3(3-0-6) 14046111 INTERNATIONAL BUSINESS MANAGEMENT 3(3-0-6) 2.2 REQUIRED MAJOR COURSES 45 Credits IN GLOBAL ENTREPRENEURSHIP 2.2.1 Module 1: Venture searching & planning for global entrepreneurs 15 Credits 14046201 BUSINESS IDEATION AND PRODUCT DEVELOPMENT FOR ENTREPRENEURS 3(3-0-6) 14046202 GLOBAL BUSINESS LAW AND INTELLECTUAL PROPERTY FOR ENTREPRENEURS 3(3-0-6) 14046203 COST ANALYSIS AND DECISION MAKING FOR ENTREPRENEURS 3(3-0-6) 14046204 BUSINESS PLAN AND FEASIBILITY STUDY FOR ENTREPRENEURS 3(3-0-6) 14046205 NEW VENTURE CREATION 3(3-0-6)

2.2.2 Module 2: Venture Marshaling for global entrepreneurs 15 Credits 14046206 ENTREPRENEURIAL FINANCE 3(3-0-6) 14046207 PERSONAL FINANCE FOR ENTREPRENEURS 3(3-0-6) 14046208 PITCHING, SALES, AND PRESENTATION SKILLS FOR ENTREPRENEURS 3(3-0-6) 14046209 E-COMMERCE AND E-CRM FOR ENTREPRENEURS 3(3- 0-6) 14046210 DIGITAL MARKETING AND SOCIAL MEDIA FOR ENTREPRENEURS 3(3-0-6)

2.2.3 Module 3: Venture implementing for global entrepreneurs 15 Credits 14046211 ENTREPRENEURIAL LEADERSHIP AND STRATEGY 3(3-0- 6) 14046212 CREATIVE TEAMWORK, COLLABORATION, AND NETWORKING FOR 3(3-0-6) ENTREPRENEURS 14046213 PERFORMANCE MEASUREMENT FOR ENTREPRENEURIAL FIRMS 3(3-0-6) 14046214 FAMILY BUSINESS AND TRANSGENERATION 3(3-0-6) 14046215 SUSTAINABILITY FOR SOCIAL ENTREPRENEURS 3(3-0-6) 2.3 ELECTIVE BUSINESS COURSES 6 Credits 14046301 CHANGE MANAGEMENT AND ADAPTABILITY 3(3-0-6) 14046302 HIGH-TECH ENTREPRENEURSHIP AND INNOVATION 3(3-0-6) 14046303 ARTIFICIAL INTELLIGENCE FOR BUSINESS STRATEGY 3(3-0-6) 14046304 CYBERSECURITY FOR ENTREPRENEURS 3(3-0-6) 14046305 INTERNET OF THINGS FOR BUSINESS OPPORTUNITIES 3(3-0-6) 14046306 E-FINANCE AND PORTFOLIO MANAGEMENT 3(3-0-6) 14046307 INTRODUCTION TO BUSINESS ANALYTICS 3(3-0-6) 14046308 BUSINESS RESEARCH FOR ENTREPRENEURS 3(3-0-6) 14046309 ASEAN AND EMERGING MARKETS STUDY FOR ENTREPRENEURS 3(3-0-6)

2.4 ALTERNATIVE EDUCATION 3 Credits Alternative subject is divided into 2 alternatives; students are able to choose 1 alternative for their own needs consisting of 3 credits;

2.4.1 WORK-INTEGRATED LEARNING 14046401 WORK-INTEGRATED LEARNING 3(0-45-0) For the Work-Integrated Learning, students choose either to do it in Thailand or abroad. OR 2.4.2 INDEPENDENT STUDY 14046402 INDEPENDENT STUDY 3(0-45-0)

C. FREE ELECTIVE COURSES 6 Credits For students choosing courses offered at the King Mongkut’s Institute of Technology Ladkrabang, Bangkok. 15 STUDY PLAN 1st YEAR 1st SEMESTER CODE SUBJECT CREDIT (LECTURE-LAB-SELF STUDY) 14046963 General Education 1: ENGLISH FOR MANAGEMENT 3(3-0- 6) 14046968 General Education 2: ENGLISH FOR PROFESSIONAL PRESENTATION 3(3-0-6) 14046971 General Education 3: ENGLISH FOR MARKETING 3(3-0-6) 14046101 Core Business Course 1: PRINCIPLES OF ECONOMICS 3(3- 0-6) 14046102 Core Business Course 2: CROSS CULTURAL MANAGEMENT 3(3-0-6) 14046103 Core Business Course 3: INTERNATIONAL HUMAN CAPITAL MANAGEMENT 3(3-0-6) TOTAL 18 1st YEAR 2nd SEMESTER CODE SUBJECT CREDIT (LECTURE-LAB-SELF STUDY) 14046961 General Education 4: ENGLISH FOR ACADEMIC PURPOSE 3(3-0-6) 14046962 General Education 5: DEVELOPMENT OF READING AND WRITING SKILLS IN ENGLISH 3(3-0-6) 14046964 General Education 6: ENGLISH FOR BUSINESS 3(3-0-6) 14046104 Core Business Course 4: PRINCIPLES OF ACCOUNTING 3(3-0-6) 14046105 Core Business Course 5: INTERNATIONAL MARKETING MANAGEMENT 3(3-0-6) 14046106 Core Business Course 6: GLOBAL CITIZENSHIP IN THE 21ST CENTURY 3(3-0-6) TOTAL 18 2nd YEAR 1st SEMESTER CODE SUBJECT CREDIT (LECTURE-LAB-SELF STUDY) 14046906 General Education 7: COMPUTER IN DAILY LIFE 3(3-0-6) 14046967 General Education 8: ENGLISH FOR COMMUNICATION 3(3-0-6) 14046925 General Education 9: THAI SOCIETY AND CULTURE 3(3- 0-6) 14046107 Core Business Course 7: BUSINESS FINANCE 3(3-0-6) 14046108 Core Business Course 8: MANAGEMENT INFORMATION SYSTEM 3(3-0-6) 14046109 Core Business Course 9: INTERNATIONAL ORGANIZATIONAL MANAGEMENT AND BEHAVIOR 3(3-0-6) TOTAL 18

2nd YEAR 2nd SEMESTER CODE SUBJECT CREDIT (LECTURE-LAB-SELF STUDY) 14046947 General Education 10: KNOWLEDGE MANAGEMENT 3(3- 0-6) 14046110 Core Business Course 10: OPERATIONS MANAGEMENT 3(3-0-6) 14046111 Core Business Course 11: INTERNATIONAL BUSINESS MANAGEMENT 3(3-0-6) 140463xx Elective Business Course 1 3(3-0-6) 140463xx Elective Business Course 2 3(3-0-6) xxxxxxxx Free Elective Course 1 3(3-3-6) TOTAL 18 3rd YEAR 1st SEMESTER Module 1: Venture searching & planning for global entrepreneurs CODE SUBJECT CREDIT (LECTURE-LAB-SELF STUDY) 14046201 Required Major Course 1: BUSINESS IDEATION AND PRODUCT DEVELOPMENT FOR ENTREPRENEURS 3(3-0-6) 14046202 Required Major Course 2: GLOBAL BUSINESS LAW AND INTELLECTUAL PROPERTY FOR ENTREPRENEURS 3(3-0-6) 14046203 Required Major Course 3: COST ANALYSIS AND DECISION MAKING FOR ENTREPRENEURS 3(3-0-6) 14046204 Required Major Course 4: BUSINESS PLAN AND FEASIBILITY STUDY FOR ENTREPRENEURS 3(3-0-6) 14046205 Required Major Course 5: NEW VENTURE CREATION 3(3- 0-6) xxxxxxxx Free Elective Course 2 3(3-0-6) TOTAL 18

3rd YEAR 2nd SEMESTER Module 2: Venture Marshaling for global entrepreneurs CODE SUBJECT CREDIT (LECTURE-LAB-SELF STUDY) 14046206 Required Major Course 6: ENTREPRENEURIAL FINANCE 3(3-0-6) 14046207 Required Major Course 7: PERSONAL FINANCE FOR ENTREPRENEURS 3(3-0-6) 14046208 Required Major Course 8: PITCHING, SALES, AND PRESENTATION SKILLS FOR ENTREPRENEURS 3(3-0-6) 14046209 Required Major Course 9: E-COMMERCE AND E-CRM FOR ENTREPRENEURS 3(3-0-6) 14046210 Required Major Course 10: DIGITAL MARKETING AND SOCIAL MEDIA FOR ENTREPRENEURS 3(3-0-6) TOTAL 15 4th YEAR 1st SEMESTER Module 3: Venture implementing for global entrepreneurs CODE SUBJECT CREDIT (LECTURE-LAB-SELF STUDY) 14046211 Required Major Course 11: ENTREPRENEURIAL LEADERSHIP AND STRATEGY 3(3-0-6) 14046212 Required Major Course 12: CREATIVE TEAMWORK, COLLABORATION, AND NETWORKING FOR ENTREPRENEURS 3(3- 0-6) 14046213 Required Major Course 13: PERFORMANCE MEASUREMENT FOR ENTREPRENEURIAL FIRMS 3(3-0-6) 14046214 Required Major Course 14: FAMILY BUSINESS AND TRANSGENERATION 3(3-0-6) 14046215 Required Major Course 15: SUSTAINABILITY FOR SOCIAL ENTREPRENEURS 3(3-0-6) TOTAL 15

4th YEAR 2nd SEMESTER CODE SUBJECT CREDIT (LECTURE-LAB-SELF STUDY) 1404640x ALTERNATIVE EDUCATION 3(0-45-0) TOTAL 3 CREDIT COURSES 123 CREDITS General Education: Course Description SCIENCE AND MATHEMATICS COURSE 3 Credits 14046906 COMPUTER IN DAILY LIFE 3(3-0-6) SOCIAL SCIENCE COURSE 3 Credits 14046925 THAI SOCIETY AND CULTURE 3(3-0-6) HUMANITY COURSE 3 Credits 14046947 KNOWLEDGE MANAGEMENT 3(3-0-6) LANGUAGE SUBJECTS 21 Credits 14046961 ENGLISH FOR ACADEMIC PURPOSE 3(3-0-6) 14046962 DEVELOPMENT OF READING AND WRITING 3(3-0-6) SKILLS IN ENGLISH 14046963 ENGLISH FOR MANAGEMENT 3(3-0-6) 14046964 ENGLISH FOR BUSINESS 3(3-0-6) 14046967 ENGLISH FOR COMMUNICATION 3(3-0-6) 14046968 ENGLISH FOR PROFESSIONAL PRESENTATION 3(3-0-6) 14046971 ENGLISH FOR MARKETING 3(3-0-6 Course Description SCIENCE AND MATHEMATICS COURSE 14046906 COMPUTER IN DAILY LIFE PREREQUISITE: NONE 3 (3-0-6) The importance of computer in daily life, computer history, components of computer system, data and information system, office information system, data communication, web technology, computer application in every daily life. SOCIAL SCIENCE COURSE 14046925 THAI SOCIETY AND CULTURE PREREQUISITE: NONE 3 (3-0-6) A study of Thai society framework, types of Thai society, patronage system and society class structure, marriage and kinship, local wisdom and Thai identity, value and habits and trend of Thai society and cultural change. HUMANITY SUBJECTS 14046947 KNOWLEDGE MANAGEMENT PREREQUISITE: NONE 3(3-0-6) Definition and importance of knowledge management, knowledge management processes tools for knowledge management, knowledge management models and application of knowledge management in various contexts. LANGUAGE SUBJECTS 14046961 ENGLISH FOR ACADEMIC PURPOSE PREREQUISITE: NONE 3 (3-0-6) Development of language and study skills in English for academic purposes with an emphasis on reading texts related to students’ field of subject including language use for expressing definition, comparison, purposes, function, process, cause and effect, etc. 14046962 DEVELOPMENT OF READING AND WRITING SKILLS IN ENGLISH PREREQUISITE: NONE 3 (3-0-6) A study of effective reading techniques in English relevant to reading for the main idea, newspaper reading, reading for translation, writing skills development in English focusing on accuracy in both language forms and grammar beneficial to career and academic purpose such as writing application letters, filling application forms, writing reports, etc. 14046963 ENGLISH FOR MANAGEMENT PREREQUISITE: NONE 3 (3-0-6) A study of language and practice of language structures, vocabulary and expression in management contexts extracted from authentic management material with an emphasis on reading comprehension, including the application of knowledge studied 14046964 ENGLISH FOR BUSINESS PREREQUISITE: NONE 3 (3-0-6) A study and practice in the use of English for business communication, with emphasis on reading texts from various kinds of business, on vocabulary and expression usage in business contexts, on writing business letters, memos, and on listening and speaking in various situation of business. 14046967 ENGLISH FOR COMMUNICATION PREREQUISITE: NONE 3 (3-0-6) Development of students’ ability to communicate in English with an emphasis on listening and speaking skills for different purpose and practice in group discussion and presentation as well as the development of a reading skill by using various reading techniques such as reading for headings, reading for main ideas and detail, reading for summarizing and writing reports. 14046968 ENGLISH FOR PROFESSIONAL PRESENTATION 3 (3-0-6) PREREQUISITE: NONE A study and practice of communication and presentation skills with an emphasis on practice of communication and training of all theoretically gained knowledge such as the ability to present self-confidently and professionally, the ability to manage verbal and nonverbal parts of the speech, including the ability to deal with stage-fright and work with the audience. 14046971 ENGLISH FOR MARKETING PREREQUISITE: NONE 3 (3-0-6) A study and practice of language structures, vocabulary and expressions in marketing contexts extracted from authentic marketing material with an emphasis on reading comprehension, including the application of knowledge studied. APPENDIX D Professional Courses: Course Description

CORE BUSINESS COURSES 14046101 PRINCIPLES OF ECONOMICS 3(3-0-6) PREREQUISITE: NONE A study of the meaning and general principles of economics: values, prices and resource allocation; fundamental theories in consumer and firm behavior, emphasizing on factors affecting product’s demand and supply, study of price determination and efficiency in resource allocation both in perfect competitive and imperfect competitive markets. 14046102 CROSS CULTURAL MANAGEMENT 3(3-0-6) PREREQUISITE: NONE A study of providing participants with intellectual and experiential forum for developing the interpersonal, intercultural communications and interaction skills necessary for international managers, communication skill crossing culturally and understanding diverse perspectives, international business practices and managing diversity in the context of understanding multicultural and international affairs. 14046103 INTERNATIONAL HUMAN CAPITAL MANAGEMENT 3(3-0- 6) PREREQUISITE: NONE A study of the meaning and essentials of global human capital management and human resource management, the analysis of human resource data, workforce planning, recruiting and selection, orientation, training and human resource development, compensation, team- building, benefit and safety, and industrial relation, trends in global Human Resource Management and issues of HRM in terms of gap of generation, Ethical Practices, equal employment opportunity, Employee Separation and Retention, and Managing Human Resources Globally. 14046104 PRINCIPLES OF ACCOUNTING 3(3-0-6) PREREQUISITE: NONE A study of concepts and meaning of accounting, financial statements, accounting equation, accounting transaction analysis, the recording of the accounting data, theory of double- entry bookkeeping, general and trail balance, closing and adjusting entries. 14046105 INTERNATIONAL MARKETING MANAGEMENT 3(3-0-6) PREREQUISITE: NONE A study of marketing management in global contexts for creating customer value and engagement, International marketing environment for defining marketing management, marketing mix for both products and service, marketing strategy, global market place collecting information and forecasting demand including conducting marketing research creating long-term relationship with customer, analyst consumer market for defining segmentation, selecting target market and implementing product service and brand, price, deliver value of product and communicate to target groups, social responsibilities and ethics. 14046106 GLOBAL CITIZENSHIP IN THE 21ST CENTURY 3(3-0-6) PREREQUISITE: NONE A survey of the building blocks of global societies, political systems and international relations, economic systems and international trade, the institutions of civil society, and philosophies, religions, and their diverse integration; recognizing cultural differences and understanding how to foster communication in the face of such cultural difference. 14046107 BUSINESS FINANCE 3(3-0-6) PREREQUISITE: NONE A study of goals and functions of financial management in business organizations, financial statements, financial statement analysis, cash flow statement, risk and return, time value of money, capital structure, cost of capital, capital budgeting, financing, working capital management, and current asset management. 14046108 MANAGEMENT INFORMATION SYSTEM 3(3-0-6) PREREQUISITE: NONE A study of roles and concepts of information technology for business management, information technology system in organizations, strategy planning for information technology, information technology system acquisitions, usage of computers and information systems for modern organizations, management information system in many functions of modern firms: sales and service management, manufacturing, inventory management, electronic commerce, suppliers and customers relationship network management, supporting for decision of organizations, knowledge management, management of data mining, information technology security, ethic and social topics. 14046109 INTERNATIONAL ORGANIZATIONAL MANAGEMENT AND BEHAVIOR 3(3-0-6) PREREQUISITE: NONE A study of organization, organizing, organization structure design, strategic leadership, organization size and life cycle, role and building organizational culture, characteristics and creating a learning organization, managing organization to fit changing environment, and background in the field of organizational behavior focusing on the research and applied on real world settings. 14046110 OPERATIONS MANAGEMENT 3(3-0-6) PREREQUISITE: NONE A study of operations management systematic design, direction, and control of processes involving inputs into services and products for internal and external customers, Supply chain management. 14046111 INTERNATIONAL BUSINESS MANAGEMENT 3(3-0-6) PREREQUISITE: NONE A study of the Global legal and ethical aspects of doing international business, the concept of international trade law and the process of legal reasoning, examination of the law of contract, agency, sales and business organizations. REQUIRED MAJOR COURSES: IN GLOBAL ENTREPRENEURSHIP Module 1: Venture searching & planning for global entrepreneurs 14046201 BUSINESS IDEATION AND PRODUCT DEVELOPMENT FOR ENTREPRENEURS 3(3-0-6) PREREQUISITE: NONE A study of tools and techniques to launch innovative products and services to market and informed by customer insights, design strategy, practical application and impact of the strategy. 14046202 GLOBAL BUSINESS LAW AND INTELLECTUAL PROPERTY FOR ENTREPRENEURS 3(3-0-6) PREREQUISITE: NONE A study of sources of business law with the basic legal principles and legal reasoning; emphasizing on how the law applied to businesses, legal analysis of contemporary environment, particularly international business environment includes law of contracts, property, business ownership, employment, debt collection, consumer protection and ethical implications of law, and intellectual property. 14046203 COST ANALYSIS AND DECISION MAKING FOR ENTREPRENUERS 3(3-0-6) PREREQUISITE: NONE A study of cost analysis and decision-making including accounting for planning and control, capital budgeting, product costing, and financial accounting. 14046204 BUSINESS PLAN AND FEASIBILITY STUDY FOR ENTREPRENEURS 3(3-0-6) PREREQUISITE: NONE A study of business plan writing and feasibility study processes, focusing on the meaning of the plan, analysis and evaluation; the tools and techniques available; the decision- making processes in association with the plan and study. 14046205 NEW VENTURE CREATION 3(3-0-6) PREREQUISITE: NONE A study of the theory of entrepreneurship and its application, covering entrepreneurial process, and new venture development. Module 2: Venture Marshaling for global entrepreneurs 14046206 ENTREPRENEURIAL FINANCE 3(3-0-6) PREREQUISITE: NONE A study of life cycle of entrepreneurial financial decisions, stages of identification opportunity, allocating resources, executing the business decisions, and harvesting success. 14046207 PERSONAL FINANCE FOR ENTREPRENEURS 3(3-0-6) PREREQUISITE: NONE A study of financial conditions of a financial condition of the owner and the connection, managing personal finance effectively, planning and building the wealth, and setting the personal financial goals. 14046208 PITCHING, SALES, AND PRESENTATION SKILLS FOR ENTREPRENEURS 3(3-0-6) PREREQUISITE: NONE A study of presentation skills including presentation styles, building confidence, soft selling, engaging and connecting with audience, constructing a memorable and effective presentation. 14046209 E-COMMERCE AND E-CRM FOR ENTREPRENEURS 3(3-0- 6) PREREQUISITE: NONE A study of electronic commerce comprising of basic structure of technologies and tools, web development, success factors, types, marketing and advertising, e-payment, security of web, IT law, trends, and e-customer relationship management. 14046210 DIGITAL MARKETING AND SOCIAL MEDIA FOR ENTREPRENEURS 3(3-0-6) PREREQUISITE: NONE A study of origin and fundamentals of digital and social media marketing, current, core practices of digital and social media marketing, tools currently used in digital and social media and strategy of integrate new communications platforms and technologies into existing marketing plans, search engine optimization (SEO), Social media optimization, affiliate and other relevant communication channels and success and unsuccessful case studies of digital and social media marketing practices. Module 3: Venture implementing for global entrepreneurs 14046211 ENTREPRENEURIAL LEADERSHIP AND STRATEGY 3(3-0- 6) PREREQUISITE: NONE A study of the components of strategic leadership including the foundations, creating an action plan to execute strategic initiatives, identifying and managing individual strengths to enhance leadership, setting a strategy for building leadership capacity, and the applications. 14046212 CREATIVE TEAMWORK, COLLABORATION, AND NETWORKING FOR ENTREPRENEURS 3(3-0-6) PREREQUISITE: NONE A study of how to work effectively with others including the meaning teamwork and collaboration, good communication, collaboration skills, fostering teamwork, teamwork environment, and creating network. 14046213 PERFORMANCE MEASUREMENT FOR ENTREPRENEURIAL FIRMS 3(3-0-6) PREREQUISITE: NONE A study of integration performance measurement and control techniques, strategy, and organization designs, comprising foundations for strategy implementation, quantitative tools for performance measurement and control, the use of techniques, and case studies. 14046214 FAMILY BUSINESS AND TRANSGENERATION 3(3-0-6) PREREQUISITE: NONE A study of the concept of family business, covering business strategy used in different stages of managing family business, fostering growth, planning for successful transgeneration, restructuring, and developing corporate governance. 14046215 SUSTAINABILITY FOR SOCIAL ENTREPENEURS 3(3-0-6) PREREQUISITE: NONE A study of how to make sustainability work in social business and entrepreneurs, identifying, measuring, managing the drivers of improved sustainability performance, creating systems and structures that improve the sustainable performance, and developing corporate governance. ELECTIVE BUSINESS COURSES: 14046301 CHANGE MANAGEMENT AND ADAPTABILITY 3(3-0-6) PREREQUISITE: NONE A study of organizational structure change, theory and practice of change management and adaptability, change management and adaptability skills, communication in the change management process, and supporting employees through the change. 14046302 HIGH-TECH ENTREPRENEURSHIP AND INNOVATION 3(3-0-6) PREREQUISITE: NONE A study of the theory of entrepreneurship to management of technological innovation and knowledge-based economy, the key discussion exploring business opportunities and designing a business plan of a new technology startup venture. 14046303 ARTIFICAIL INTELLIGENCE FOR BUSINESS STRATEGY 3(3-0-6) PREREQUISITE: NONE A study of exploring and transforming business through Artificial Intelligence (AI), the AI metamorphosis, AI and customer experience management, AI and operations management, AI and business support functions, AI and organizational and managerial implications. 14046304 CYBERSECURITY FOR ENTREPRENEURS 3(3-0-6) PREREQUISITE: NONE A study of cybersecurity providing holistic approach to securing business, consisting of cybersecurity awareness, the role of non-tech managers, cyber resilience, measuring cyber- safety level of the organization. 14046305 INTERNET OF THINGS FOR BUSINESS OPPORTUNITIES 3(3-0-6) PREREQUISITE: NONE A study of the fields of Internet of Things (IoT) regarding leadership opportunity, transforming business through IoT, the necessary technologies for business opportunities, skill elements, constraints of employing IoT, real-world case studies. 14046306 E-FINANCE AND PORTFOLIO MANAGEMENT 3(3-0-6) PREREQUISITE: NONE A study of the theory and practice of investment and portfolio management, the use of available information on financial markets, various software and online tools on making smart financial decision and portfolio management, the construction of an investment portfolio according to principles and portfolio performance. 14046307 INTRODUCTION TO BUSINESS ANALYTICS 3(3-0-6) PREREQUISITE: NONE A study of managerial perspective to business analytics, including descriptive analytics of data, predictive analytics, prescriptive analytics, Big Data, global trends, privacy, and managerial aspects. 14046308 BUSINESS RESEARCH FOR ENTREPRENUERS 3(3-0-6) PREREQUISITE: NONE A study of the importance of research, research process, methods, proposal, objectives and hypothesis, information gathering, data processing, analysis of data, report writing and using research for management and planning. 14046309 ASEAN AND EMERGING MARKETS STUDY FOR ENTREPRENEURS 3(3-0-6) PREREQUISITE: NONE A study of starting and building network in ASEAN and emerging markets, challenges, evaluating current conditions, present and future opportunities, and risks in the markets stated for international business activities. 14046401 WORK-INTEGRATED LEARNING 3(3-45-0) PREREQUISITE: NONE Educational activities that integrate academic learning with its application in the workplace/practice setting to develop the ability to integrate the learning through a combination of academic and work-related/practical activities. 14046402 INDEPENDENT STUDY 3(3-45-0) PREREQUISITE: NONE An educational activity undertaken by an individual student to pursue a topic of interest not included or not treated in sufficient depth in the program.