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The Journey Towards Digital Switchover

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The Journey Towards Digital Switchover THE JOURNEY TOWARDS DIGITAL SWITCHOVER 21 November 2019 THE BENEFITS OF MYFREEVIEW DIGITAL TV (1/4) Digital TV brings a host of benefits to the stakeholders Siaran TV Digital Participation in the myFreeview offers More choice content and Rakyat of contents creative various benefits industries Sharper and Increase clearer images quality of life at a higher resolution Access to interactive Electronic TV services Programming Guide (EPG) More jobs creation and business opportunities 2 5 THE BENEFITS OF MYFREEVIEW DIGITAL TV (2/4) Transformation and TV growth of the FTA Broadcasters broadcasting industry Obsolete analogue No investment into Infrastructure TV equipment and transmission sharing spare parts network Opportunity to Launch more TV generate more source Lower access fees channels of income New applications Nationwide audience Enhanced creativity services offer reach in digital technology 3 6 THE BENEFITS OF MYFREEVIEW DIGITAL TV (3/4) Stimulate economy Installation service provision activities in electronics Manufacturers industry for after sales service / Retailers Increase retail and online sales More than 1000 Integrated Digital TV (iDTV) models Increase sales for UHF aerials and decoders 4 7 THE BENEFITS OF MYFREEVIEW DIGITAL TV (4/4) Increased Government to spectrum facilitate the efficiency Kerajaan transition Offer more content New and more choices to the jobs creation Rakyat The Government has Digital developed regulatory Dividend framework which is Narrowing beneficial to all key digital divide Launch new stakeholders services between urbanised and remote areas Stimulate manufacture and logistic industries 5 *Penutupan siaran analog atau Analogue Switch Off 8 ISSUES AND CHALLENGES • Huge capital investment to deploy Digital TV infrastructure • Competitive broadcasting landscape with the advent of pay TV and internet TV services TV • No business case BROADCASTERS • Licensing regime • Cost of Set Top Box /iDTV • Will there be Government subsidy? • Appealing content Rakyat • The need to migrate • Implementation model? • Whether free decoders or subsidy on Set Top Box should be provided • Broadcast industry landscape • Spectrum plans/re-farming Government • Appeasing the Rakyat ANALOGUE TV USES HUGE AMOUNT OF SPECTRUM Band I - 47MHz to 68MHz (Channels No 2-4) Band II - 85 MHz to 108MHz (Sound Broadcast) Band III 174 181 188 195 202 209 216 223 230 (VHF) CH5 CH6 CH7 CH8 CH9 CH10 CH11 CH12 470 478 486 494 502 510 518 526 534 542 550 Band IV CH21 CH22 CH23 CH24 CH25 CH26 CH27 CH28 CH29 CH30 (UHF) 550 558 566 574 582 CH31 CH32 CH33 CH34 582 590 598 606 614 622 630 638 646 654 662 CH35 CH36 CH37 CH38 CH39 CH40 CH41 CH42 CH43 CH44 Band V 662 670 678 686 694 702 710 718 726 734 742 (UHF) CH45 CH46 CH47 CH48 CH49 CH50 CH51 CH52 CH53 CH54 742 750 758 766 774 782 790 798 CH55 CH56 CH57 CH58 CH59 CH60 CH61 7 7 DEVELOPMENT OF FRAMEWORK AND POLICY • Digital TV standard and STB specification were adopted Engagement with industry players on: • MCMC issued Consultant > Implementation tender to select the appointed to RTM DTT trial model DTT Infrastructure deliver the commenced > Digital TV Provider Master Plan for in Klang Valley Standard National 3000 > Set Top Box • MCMC conducted Broadcasting users were specification 2 phases of Digitalisation involved evaluation 2002 2005 2006 2007 2008 2010 2012/13 2014 • Puncak Semangat Sdn Cabinet agreed • RTM DTT trial The Cabinet agreed: Bhd (PSSB) was appointed on RTM’s DTT ended > DTT shall be as the Common Integrated trial in Klang • MCMC implemented Infrastructure Provider Valley and ASO published by private (CIIP) to be spectrum sector implemented plan (SRSP > KKMM shall • PSSB transferred its by 2015 521) issue RFP to attain rights and obligations to the best proposal MYTV Broadcasting Sdn Bhd (MYTV) MCMC ESTABLISHES DTT LICENSING FRAMEWORK ASP-A DTT ecosystem CASP-A CASP-B ASP-B Multiplexer CASP - Content PSTN/Internet/Cellular 1 Applications Services Provider 2 3 ASP - Applications NSP Services Provider n NSP - Network Services User Provider terminals User NFP – Network terminals Facilities Provider NFP DTT Licensing environment under the CMA 1998 Multi content and applications service providers supported by a single national common integrated DTT platform provider. This common integrated provider will be licensed by SKMM under the NSP and NFP Individual license 9 COMMON INTEGRATED INFRASTRUCTURE PROVIDER (CIIP) A CIIP is a wholesale provider of transmission bandwidth for TV distribution or carriage Common Integrated Infrastructure Provider Pemberi User owned PemberiContent/ AplikasiPemberi Network Network AplikasiApplications Set Top Service Facility danProvidersAplikasi Boxes dan Provider Provider Aplikasi dan or Aplikasi Provides Aplikasi Integrated access “Provides network Provides to Digital TV applications “Multiplexer” of and to transmitters Receiver content aggregate throughout the to users content country” “ Interactive return channel provided through PSTN or cellular or broadband SPECTRUM PLAN TO OPTIMISE SPECTRUM USAGE (Analogue)(Digital) Band I 47 54 61 68 MHz (VHF) CH2 CH3 CH4 Band III 174 181 188 195 202 209 216 223 230 MHz (VHF) CH5 CH6 CH7 CH8 CH9 CH10 CH11 CH12 470 478 486 494 502 510 518 526 534 542 550 MHz Band IV CH21 CH22 CH23 CH24 CH25 CH26 CH27 CH28 CH29 CH30 (UHF) 550 558 566 574 582 CH31 CH32 CH33 CH34 582 590 598 606 614 622 630 638 646 654 662 MHz CH35 CH36 CH37 CH38 CH39 CH40 CH41 CH42 CH43 CH44 Band V 662 670 678 686 694 702 710 718 726 734 742 MHz (UHF) CH45 CH46 CH47 CH48 CH49 CH50 CH51 CH52 CH53 CH54 742 750 758 766 774 782 790 798 MHz CH55 CH56 CH57 CH58 CH59 CH60 CH61 DIGITAL TV IS AVAILABLE TO 98% POPULATION COVERAGE TODAY TODAY ▪ MYTV has completed the roll out of 44 Digital Terrestrial Television (“DTT”) transmitters nationwide complemented by the Direct-to-Home (“DTH”) broadcasting service to offer up to 98% populated coverage by 31 March 2019 DTT DTH 9 FREE DECODER PROVISION TO THE B40 GROUP MYTV has delivered 1.7 million decoders out of 2 million allocation, to B40 group nationwide STATUS PEMASANGAN DEKODER YANG PERUNTUKAN DEKODER YANG PERUNTUKAN DALAM DAERAH BERJAYA SELESAI DEKODER DTT DIKEMBALIKAN DEKODER DTH USAHA DISERAHKAN DIPASANG PEMASANGAN KELANTAN 181,557 142,987 24,421 14,149 11,200 2,949 PAHANG 98,261 56,257 11,485 30,519 26,221 4,298 TERENGGANU 92,290 81,966 10,324 0 0 0 JOHOR 195,329 157,539 37,790 0 0 0 NEGERI SEMBILAN 70,462 25,111 8,825 36,526 29,259 7,267 MELAKA 55,504 43,334 12,170 0 0 0 KEDAH 178,787 116,265 15,246 47,276 42,561 4,715 PERAK 207,637 157,621 39,601 10,415 9,331 1,084 PERLIS 25,465 3,182 696 21,587 15,239 6,348 PULAU PINANG 103,595 73,566 19,978 10,051 8,729 1,322 SELANGOR 220,689 153,554 59,277 7,858 7,067 791 SABAH 228,767 67,666 49,928 111,173 82,086 29,087 SARAWAK 260,586 132,871 72,883 54,832 42,505 12,327 W.P.KUALA 75,995 52,469 23,526 0 0 0 LUMPUR W.P. LABUAN 4,395 0 0 4,395 2,608 1,787 W.P. PUTRAJAYA 681 345 336 0 0 0 JUMLAH 2,000,000 1,264,733 386,486 348,781 276,806 71,975 10 EDUCATION AND AWARNESS CAMPAIGNS (1/2) Phase 1 ‘On-line’ and ‘on-air’ campaigns on Call for Action: Digital TV May 2019 multimedia platforms is here! 1) ASO TVC - 30-sec PSA and Paid 2) News Special Report TVC 3) TV Crawler 4) Host Mention PSA (free) by 1) Infographics Video Broadcasters 2) Jihan Muse Video Digital Media Online Channel, Print Radio Social Media & TV Talk shows (Newspaper) Commercial Community Sharing via (Interview) Mobile Apps Print and On-line 14 11 EDUCATION AND AWARNESS CAMPAIGNS (2/2) Call for Action! Phase 2 Additional ‘On-ground’ engagement Switchover to Digital TV or you will Jun 2019 and Multimedia Platforms lose your TV viewing MESEJ DENGAN TARIKH ASO Analogue Switch Off dates were relayed to the public Awareness Poster Educational Flyer (1 sided A2) (2 sided A4) 12 ON-GROUND CAMPAIGN BY MYTV Distribution of posters and flyers nationwide Promotion of myFreeview and ASO through various activities/events Grand Bazar Ramadan Rumah Terbuka Parlimen Majlis Raya JPAM Raya Bukit Jalil Langkawi Langkawi 18 May - 31 May 29 June 3 July Karnival Jom Heboh Kembara Digital Malaysia Pameran Caring Bridge Pusat Maklumat Rakyat (PMR) Johor Bahru Ipoh Melaka 26 - 27 July 27 - 28 July 3 - 4 August Kembara Jalur Gemilang (Sabah) 20 – 28 August Deployment of Roving Truck ▪ Flyers distribution ▪ Pensonic E-vouchers give away ▪ Return to Sender (RTS) Claimant Form ▪ Complaint Form 16 ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (1/5) 7 Aug 2019, Dewan Gerakan Johor Engagement with State Governments and Agencies NO KICK OFF DATE VENUE STATE 1 25/7/2019 Grand Darul Makmur Hotel Pahang 2 2/8/2019 MCMC Old Building Central 3 7/8/2019 Dewan Gerakan Johor 4 8/8/2019 Grand Margherita Hotel, Kuching Sarawak 8 Aug 2019, Grand Margherita Hotel, Kuching, Sarawak 5 9/8/2019 Hilton Hotel, Kota Kinabalu Sabah 6 13/8/2019 TBC Kelantan 7 15/8/2019 TBC Terengganu 8 15/8/2019 Seri Negeri, Ayer Keroh Melaka 9 15/08/2019 Auditorium RTM Ipoh Perak 10 20/08/2019 SUK Pulau Pinang 9 Aug 2019, Hilton Hotel Kota Kinabalu, Sabah 11 21/08/2019 Auditorium RTM Alor Setar Kedah 12 22/08/2019 Dewan Warisan Perlis ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (2/5) Promotion On Social Media And Webpage ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (3/5) Promotion On Social Media And Webpage ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (4/5) Pusat Internet And Pusat Maklumat Rakyat ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (5/5) Engagement With Local Communities MESSAGES ON SET TOP BOX AVAILABILITY ▪ Available
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