COMMUNICATIONS MANAGER RECRUITMENT PACK
ABOUT CLOD ENSEMBLE
CLOD ENSEMBLE is one of the UK’s leading interdisciplinary theatre companies, known for creating visually stunning, aurally complex performances. For over two decades, director Suzy Willson and composer Paul Clark have developed a highly original performance language, creating provocative, finely crafted work, ambitious in scale and concept.
CLOD ENSEMBLE works at the intersection of different forms and disciplines – at the point where they meet, transform and challenge each other to become something new. We collaborate with dancers, actors, musicians, medics, architects and orchestras. Our work is presented in London, across the UK and internationally in theatres, dance houses, galleries and public spaces.
For over a decade, our award winning Performing Medicine programme has drawn on techniques and ideas from the arts to provide courses, workshops and events for over 12,000 healthcare professionals and medical students.
Clod Ensemble is an Arts Council, England National Portfolio Organisation. Clod Ensemble is a company limited by guarantee and a registered charity www.clodensemble.com www.performingmedicine.com
ABOUT COMMUNICATIONS MANAGER ROLE
Having recently undergone a transformative period of organisational and artistic development, enabled in part by a £1m investment from Wellcome Trust, we are seeking a proactive and imaginative Communications Manager to join us, to provide exceptional communications for the company. You will have a keen aesthetic sensibility, and be confident in building relationships and communicating with new and existing audiences. This is an exciting opportunity for a brilliant individual to join our growing organisation in a key role.
Photo Manuel Vason
ROLE DESCRIPTION
Job Title: Communications Manager Contract: 3 days per week, fixed term for 2 years Salary: £28,000 pro rata Pension: Clod Ensemble operates an auto-enrolment stakeholder pension scheme Other benefits: Childcare voucher and cycle to work scheme. Working hours: Office hours are usually 10am- 6pm Monday to Friday. Exact days agreed subject to discussion with post-holder. Flexible hours may be offered in certain circumstances. Some evening and weekend work will be expected; no overtime is paid, and we operate a TOIL system. Holiday: 25 days pa excl. public holidays Location: London Fields, Hackney Responsible to: Producer Responsible for: Management of freelancers and suppliers. Supported by Assistant Producer on marketing implementation and digital marketing tools
Purpose of post: To bring new audiences to our work nationally and internationally. To consolidate our existing loyal audience base across a range of sectors, including arts, science and medicine. Developing our brand recognition and increasing our audience attendance figures are key outputs of the role.
STRATEGIC • Develop and deliver the communications strategy for the organisation, driving box office sales, audience development and brand recognition. • Devise content strategy and tactical plans to increase reach and engagement among Clod Ensemble’s target audience groups. • Work with Clod Ensemble’s PR agencies to nurture, develop and maintain press and media coverage and contacts. • Represent the company at events and meetings and nurture good relationships with co-producers, partners and funders. • Working with both Performance and Performing Medicine teams to create high-quality content that reflects the breadth and depth of the programme • Proactively acts as a 'brand guardian' ensuring the appropriate use of the visual identity.
MARKETING AND PUBLICITY • Initiate and plan marketing campaigns, identifying key communications objectives, messaging and outcomes. • Work closely with PR and Marketing teams in partner organisations to ensure cohesive and impactful campaigns. • Directly run campaigns, including but not limited to oversight of graphic design, copywriting, photocalls, producing print, advertising and promotions, managing freelance contractors.
E-COMMUNICATIONS & WEBSITE • Oversee content development and messaging for Clod Ensemble and Performing Medicine websites • Oversee the creation and delivery of e-communications; and develop strategies for email acquisition, working to build the newsletter subscriber list
SOCIAL MEDIA • Oversee social media presence ensuring the story of whole organisation is shared • Support and advise staff on creating engaging content and to provide guidance on tone of voice
FINANCIAL • Set and manage marketing budgets, monitoring expenditure, and to work with the General Manager to ensure timely payment of invoices.
DATA & EVALUATION • With the General Manager, to be responsible for the collection audience and participant data across all programmes and feed into reporting for funders. • With the General Manager, ensure that the management and use of customer data complies with legal data- protection standards and best practice. • Monitor and evaluate campaign activity and report to company on results • Expand use of analytic tools to track progress of marketing strategy and campaigns to inform future planning.
GENERAL To share responsibility for: • Answering phones and respond to general enquiries and correspondence. • Keeping company calendar and schedules up to date. • Attending weekly company meetings • Taking shared responsibility for the cleaning and up-keep of the office.
Photo Hugo Glendinning
PERSONAL SPECIFICATION
Essential Desirable Experience & Knowledge Experience in a similar role, including a strong understanding of X Communications and Audience Development principles within the arts landscape. Proven track record of developing and implementing multi-channel X marketing strategies, including digital, social media, print and advertising A flair for composing and commissioning compelling content, particularly on X digital platforms. Demonstrable experience of maintaining a high-quality threshold in all X aspects of design implementation, ensuring brand consistency. Experience of dealing with the press and managing PR strategies, creating X media moments around key campaign milestones Demonstrable experience of managing relationships with partners, X stakeholders and suppliers. Digital-asset production skills, e.g. use of Flash, Photoshop, video-editing X software. Analytical approach to interpreting customer insight from a range of data X sources. Commitment to equality and diversity across communications, ensuring that X language and imagery used is accessible and not exclusionary Skills & Attributes A keen interest or specialist knowledge in at least one of the following; X theatre, live art, dance, visual arts Excellent project management skills, with an eye for detail and the ability to X prioritise workload and deliver to deadlines Ability to communicate effectively in person and in writing with a wide range X of people. Skills in networking, negotiating and problem solving. Works collaboratively and a hands-on attitude X The ability to use initiative, take responsibility, and to work independently X
ORGANISATIONAL CHART
Board of Trustees
Artistic Director & CEO Suzy Willson Artistic Director Paul Clark Research Manager
Producer General Manager Programme Manager & Lead Associate Artist (0.8) Communications Development Manager (0.6) Manager (0.6) Assistant Producer
Production & PR agency, designers Associate Artists Creative (freelance) (freelance) (freelance)
PERFORMANCE PERFORMING MEDICINE PROGRAMME PROGRAMME
HOW TO APPLY
Please prepare: - your CV (max 2 pages) - a personal statement detailing your suitability for the role in reference to the personal specification (max 600 words) - a completed Equal Opportunities monitoring form
Please send these to [email protected] The deadline for applications is 10am on Monday 12 February.
First-round interviews will be held in London on Thursday 22 February 2018 If required, Second-round interviews will be held on Monday 26 February 2018
If you would like to have a confidential conversation about the role, please contact Clod Ensemble’s Producer, Roxanne Peak-Payne on [email protected] or 0207 7749 0555.
Clod Ensemble is committed to being an Equal Opportunities Employer and actively encourages applications from individuals with a variety of backgrounds, experience and perspectives.
Photo Manuel Vason