ISSUE 5 Travel for theTaste Buds... Ali - founder of Paramount Enjoy the journey... You don’t need to travel to far-flung

destinations to be adventurous with food

these days. Visit one of the many food pop-

ups, street food markets, new and established

restaurants, bars and cafes and you’ll find

dishes with global twists to take your taste

buds to another world.

Tasty sustainable It’s an exciting and dynamic time to be in the A clean & green outlook food industry and I love it as much today as I Asian-style did when I set Paramount up in 1988.

Vegan dishes to inspire British classics & modern twists After over 30 years creating delicious and

innovative products I hope you’ll join me for

the next chapter of our food journey.

Ali Hannaford

Chairman, Paramount

Gluten-free

Vegetarian

Vegan

Contains MSC-Certified Sustainable Ingredients

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Five of the top ten fastest growing cuisines are from Asian countries. It’s not surprising to see given trends towards healthier lifestyles and Asian cuisine’s association with healthier eating*. Also seen as more adventurous and international, Asian outlets can offer a huge array of dishes from niche pockets of the globe to exciting traditional Spicy West Country Crab Cakes Japanese-European fusion mash-ups. - perfect for starters

Did you know? Our curries are vegan and gluten-free but also make an excellent base to serve with chicken, prawns and other proteins.

Vegetable Moilee - try adding beef or lamb

Our Vegan Penang pairs perfectly with prawns #toptip An Asian slaw is a simple side to get in with this hot Thai-Style and Prawn trend - add to existing dishes Fishcake - great with an Asian slaw and you’ll also tick the health trend too!

*MCA Insight 4 5 Did you know? The UK Street Food market* is valued at £1.2bn, driven by inventive and quality concepts. (MCA Insight). Street Food Style ...your way

Street food has gained huge momentum and popularity in recent years, it’s at the very core of food innovation. Born out of a deep love of food and often with a story to tell, it comes from some of the most passionate people in the industry. It’s the entire theatre of the experience that makes street food so popular - passionate people, perfected recipes, artisanal cooking methods and visually appealing dishes. With a few ‘street-style’ twists, this trend is easily transferable Sweet Chilli Falafel Bites onto bar and restaurant menus without having to lose brand identity.

Street style tips Make it memorable. Today’s 1. consumers are looking for content to share online - make your dish instagrammable!

Fish & Chip Shop Bites Be experimental. If your usual 2. thing is gammon steaks, try ‘dirtying’ them up and serve torn over chips with a fried egg and pineapple salsa.

Make it convenient. Try serving MSC Coated 3. smaller sizes and offering take-out options for lunch. You’ll have a fresh new menu and attract more customers looking for affordable, quick options.

Turmeric & Coconut Curry

6 7 Classic British dishes always go down a storm and have recently seen a resurgence among consumers looking for the comforts of home. That said, recently, traditional British classics have been given innovative modern twists. Take for example, the all-time favourite Sunday roast - now, a huge trend served rolled up in a Yorkshire pudding wrap! We’ve seen tea and biscuit cheesecakes, onion bhaji scotch eggs as well as our very own & Chip Shop Bites, Florentine Fish Cakes, Vegan Chip Shop Bites and Mash ‘n’ Gravy Bites!

Chip Shop Bites

Traditional British Classics & Modern Twists

Warming British Classics Traditional Fish Pie Butter Bean, Sweet & Spinach Stew Jumbo Cod Butter Bean, Sweet Potato Modern British Twists & Spinach Stew Cheese & Beer Cheese & Beer Croquettes Mash ‘n’ Gravy Bites Fish & Chip Shop Bites Florentine Fishcake Chip Shop Bites

Florentine fishcakes

Did you know? British cuisine has been named ‘a cuisine trend Mash ‘n’ Gravy Bites hotspot’ in MCA’s Food Fish & Chip Shop Bites & Menu Trends report!

8 9 Top tip Small plates are great for bar menus! Tap into this trend by offering mini MSC versions of your main courses. Coated Whitebait Bean, Swee utter t Pota B to & Sp ina ch S t ew Keeping it

There’s nothing quite like gatheringCasual friends and family around a table to share a delicious meal, particularly true with small plates and sharing platters. Today’s consumers have embraced the sociable sharing culture of tapas dishes and the trend continues to grow as more and more cuisines adopt the sharing ethos. Consumers want a more social, relaxed, down-to-earth way of eating and today’s casual-dining style is perfect for trying new and exciting dishes.

Cheese & Beer Croquettes #getsocial Create sharing platters with wow factor – your customers will be sure to share it online!

Did you know? Popular pinning site predicts family-style grazing tables as a growing trend this year.

10 11 #VeganFact Vegan dishes soar - growing by 237% on menus!* Did you know? Our uncoated vegan burgers can be remoulded to give you more versatility - try reshaping into small balls for a vegan meatball-style pasta topper.

Cleanwith vegan & Green vibes

Responsibility has been a key trend for 2018. Consumers are actively seeking a ‘clean and green’ approach to their eating style and are demanding healthier, more environmentally aware choices. Mainstream media has brought global environmental issues to the fore and choosing a plant-based lifestyle is seen as a way for consumers to make a direct positive impact. This is a key trend for bars and restaurants, as it only takes one person in a group to decide which restaurant to go to. If the choice isn’t up to scratch, businesses will lose out.

BBQ Lentil & Sweet Chilli Falafel Bites Mixed Seed Burger Red Pepper, Bean & Aubergine Chilli Luxury Veggie Burger

*MCA Insight 12 13 Chip Shop Bites Did you know? Our vegan main courses are all gluten- free and work as a great base to add extra proteins to for an added upsell.

Vegetable Moilee

A flexi stateOF MIND

Whether you’re vegan, flexitarian or simply trying to live a more environmentally- friendly lifestyle, there’s no denying that the last year has certainly been the year of the vegetable. We have a wide range of fantastic vegetarian and vegan products to suit your menus. From our multi award-winning Vegan Penang Curry to our new Sweet Chilli Falafel Bites - with gluten-free credentials and versatile cooking options. See our product listing for the full range.

Mac ‘n’ Cheese Croquettes

A flexi fact Our vegan and vegetarian products are globally certified by the Vegetarian Society Mash ‘n’ Gravy Bites Aromatic Garden Burger

14 15 Did you know... The Marine Stewardship Council’s (MSC) mission is ‘to end overfishing to ensure future generations can enjoy the wild seafood we love by choosing certified with the blue fish label.’

Dress them up, Caring Consumption make them sing,,,

Sustainability is a hot topic and consumers are very much in favour of caring consumption. This trend encompasses sustainably caught seafood, reducing meat consumption and tackling food waste. It’s about living cleaner, by making small personal changes to minimise an individual’s overall impact on Florentine Fishcake the environment. One way to live more sustainably is to eat fish that has been certified as sustainable by the Marine Stewardship Council (MSC). Consumers can look for the blue MSC logo on seafood products and menus. The logo tells Jumbo Cod Fish Finger them the seafood has come from fisheries that use sustainable fishing practices Sea Bass Fishcake and meets the MSC’s standard.

About us... We pride ourselves on being a responsible and caring company. We source Fish Fact Our newly-launched headed responsibly or locally where possible, and gutted whitebait is actively work to lower our carbon MSC Coated Whitebait MSC-certified sustainable! footprint, recycle 100% of our waste, redistribute surplus food and more.

16 17 The of NewSustainable World Whitebait

We believe that sustainable sourcing and responsible fishing has to be the main focus for companies in the seafood world. As such, we’ve launched two new fully sustainable products - MSC Coated Whitebait and MSC Uncoated Whitebait. These tasty little fish have been headed and gutted, giving wider market appeal for those who don’t like to eat whole fish.

Both products are Marine Stewardship Council (MSC) Certified and have full MSC chain of custody. The fish is traceable from boat to Whitebait plate and comes from a fishery that has been independently certified ated Co as sustainable to the MSC’s standard. C S M

Did you know? Whitebait makes a fantastic and very competitively priced starter or main course and can be used as a snacking item or on a sharing platter.

t i a b e it Sustainability that’s #instaworthy h W ed at nco C U MS

18 19 #GlutenFact We certify our gluten-free products globally – Coeliac UK Did you know? certifies our UK and European Our Traditional and Ultimate Fish Pie’s are now products and Coeliac Australia gluten-free - still with the same great taste! and New Zealand endorse our Australasian products.

GlutenIs the Freelife for me

By now everyone in the food industry has realised the importance of having a great gluten-free offering. After all, if the choice isn’t there, businesses risk losing the whole table. Our gluten-free range is so tasty, you can’t tell the difference. We know space back-of-house is limited so it’s about having excellent products for everyone, all of the time, rather than storing separate products for someone with coeliac disease.

Quinoa, Beet & Edamame Burger Jumbo Cod Fish Finger Smoked & Mozzarella Fishcake Did you know... Traditional Fish Pie We have plenty of products that can be oven baked or pan fried meaning there’s no need for a separate fryer.

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Innovation fact We develop to meet market demands balanced with user needs – such as ease of back-of-house preparation and speed of service from freezer to table. Innovation& NPD

Trend watching is key to our product development and is often where a new concept begins. Inspired by global and market trends, each of our recipes are carefully crafted in our kitchens by our highly skilled and innovative team of chefs. Using market insight, we firmly have our finger on the pulse of flavour, ingredient, cuisine and lifestyle trends.

Silver Taste of the West Award

- IMAGE TO COME

Katsu Curry Fishcake - The Caterer Product Excellence Award - Winner MSC Coated Whitebait - Silver Taste of the West Award

Mac ‘n’ Cheese Croquettes - The Asian Food Innovation Awards Finalist Luxury Veggie Burger - Gold FreeFrom Eating Out Award

Collaborative Development Our NPD chefs work in partnership with you to develop bespoke products, adapt recipes or work to your specification. Our creative team love nothing more than Did you know? Our team of NPD chefs were finalists cooking up something new. So, whether you’re looking for the BFFF People Awards 2019 for a vibrant vegan product or a simple yet innovative Innovation Team of the Year! seafood dish, get in touch with us today.

22 23 Vegan & Vegetarian Coated and Uncoated Burgers Croquettes, Bites and Melt in the Middle Bites Customisable Main Courses OurRANGE Gluten-Free Options Our passionate NPD team carefully create tantalising new products based on intelligent market insight and by taking inspiration from the current flavour, ingredient, cuisine and lifestyle food trends across the globe. We focus on vegan, vegetarian and seafood products - most with gluten-free credentials. Cheese & Beer Croquettes

Seafood Coated & Uncoated Whitebait Coated, Uncoated and Melt in the Middle Fishcakes Fish Fingers Croquettes & Bites Fish Pie’s Gluten-Free Options Mash ‘n’ Gravy Bites

Fish & Chip Shop Bites Butter Bean, Sweet Potato & Spinach Stew

Did you know? We certify our gluten-free products globally – Coeliac UK certifies our UK and European MSC Uncoated Whitebait products and Coeliac Australia and New Traditional Fish Pie Zealand endorse our Australasian products. Our vegan and vegetarian products are globally certified by the Vegetarian Society. Aromatic Garden Burger

24 25 Did you know We’ve been recycling 100% of our waste since September 2015 Corporate OurResponsibility

We pride ourselves on being a responsible and caring company and we continually look for ways to improve all our functions, processes and policies both internally and externally. This includes our sourcing, environmental policies, community relations and the health, safety and well-being of our staff.

VALUES Our Helping the environment Creativity Passion Respect Care Our environmental initiatives have improved our energy efficiency • Push boundaries • Never compromise • For the environment • Invest in our team significantly over the past ten years. We have invested in new equipment • Experiment with on taste • Our people and our • Strive for customer and one project enabled us to reduce food contact packaging by 98%, flavour • Source ingredients customers service excellence saving tonnes of waste plastic per year. Our food waste goes to anaerobic • Constantly innovate with integrity • Source responsibly • As a team, we can digestion to produce electricity and we work with local charities and • Passionate about quality achieve more community groups to redistribute edible surplus food.

Why choose us? Did you know Our Commitment We are a well-respected family business with an award-winning We are actively working to reduce our • To reduce year-on-year our impact on the environment product range. We develop collaboratively to grow long-term carbon footprint. 100% of our electricity (per tonne of product produced) partnerships, where above all, quality is paramount. now comes from renewable sources such as • To source responsibly or locally where possible biomass, photovoltaic and wind across all • To encourage ethical trading throughout our of our locations. supply chain Our NPD Team

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40* x 50g An indulgent treat of macaroni pasta in a Cheddar, Monterey Jack and Mozzarella cheese sauce with a hint of chipotle chilli, encased in a crisp breadcrumb coating.

52* x 38g A moreish mix of mozzarella and cream cheese, coated in gluten-free breadcrumbs flecked with poppy seeds and .

70* x 30g Shredded jackfruit with cauliflower and rosti potato generously flavoured with smoky BBQ sauce.

70* x 30g This is packed full of vibrant corn kernels bursting with lime, coriander, ginger & chilli.

70* x 30g A blend of peas and edamame beans with generous helpings of chia, pumpkin and sunflower seeds flavoured with mint and cracked black pepper.

60* x 33g Falafels made from an authentic Middle Eastern recipe filled with sweet chilli sauce.

42* x 48g The taste of the chip shop in one delicious bite! A vegan filled with potato and crushed peas encased in a gluten-free cyder vinegar .

15 x 400g The ultimate comfort food, now gluten-free! Gluten-free pasta coated in a creamy, cheesy sauce.

15 x 375g A smoky, aromatic and hearty tomato stew made with butter beans, chargrilled sweet potato and whole leaf spinach.

15 x 300g A fiery aromatic coconut sauce with cauliflower, green beans, mangetout , peppers and kaffir lime leaves.

15 x 300g A rich earthy chilli made with sweet dark chocolate, red peppers, black turtle beans, kidney beans and aubergine.

20 x 150g A lightly spiced mix of broad beans, peas and spinach, coated in gluten-free breadcrumbs flecked with rice flakes and parsley. (Replaces F0696 Aromatic Garden Burger)

24 x 88g An uncoated burger made with a mix of quinoa, beetroot, mushrooms and edamame, spiced with chillies, smoked paprika, ginger, garlic and soy finished with a citrus twist.

24 x 88g An uncoated blend of lentils, gluten-free oats, sunflower seeds and flaxseeds flavoured with smoky sweet BBQ and a kick of chipotle chilli.

20 x 115g A premium veggie burger made with a mix of butternut squash, potato, goat's cheese, beetroot, spinach leaf and spring onion, coated in gluten-free breadcrumbs, flecked with rice flakes and black pepper.

24 x 120g An uncoated burger made with butternut squash, chickpeas, adzuki beans, pulses and seeds, spiced with ginger, coriander, cumin, chilli and cinnamon.

24 x 100g An uncoated burger made from a mix of lentils, julienned carrot, onion and spring onions, delicately seasoned with garlic, cumin seeds, coriander and cayenne pepper.

*Products are packed to an average weight system. Unit numbers are approximate.

18 x 454g MSC-certified whitebait coated in a fine crispy gluten-free crumb - headed and gutted for those who don't like to eat whole fish. Contains MSC whitebait.

18 x 454g Whole whitebait lightly coated in a fine crispy crumb.

20 x 454g Simple whole whitebait.

10 x 200g A natural shell filled with , prawns, and MSC Alaska pollack in a creamy white wine and dill sauce, finished with hand piped luxury mash, topped with Cheddar cheese. Contains MSC Alaska pollack.

10 x 500g Skinless goujons cut from prime MSC cod fillets encased in a light, golden crispy batter. Contains MSC cod.

48* x 30g Bite-sized cakes of white and brown crabmeat blended with mayonnaise, and cayenne pepper, coated with crispy breadcrumbs flecked with coriander.

24* x 56g West Country brown crabmeat seasoned generously with cayenne pepper and a hint of lime juice, coated in crispy breadcrumbs flecked with coriander.

15 x 400g Salmon, MSC smoked haddock, prawns and MSC Alaska pollack in a creamy leek sauce, topped with our signature mash and finished with toasted gluten-free breadcrumbs. Contains MSC smoked haddock and MSC Alaska pollack.

10 x 530g MSC hake, salmon and MSC smoked haddock with juicy king prawns in a creamy leek sauce, topped with our signature mashed potato and a sprinkling of grated Cheddar cheese. Contains MSC smoked haddock and MSC hake.

20 x 120g A delicious jumbo fish finger made using prime MSC cod fillet, simply coated in crispy gluten-free breadcrumbs with a subtle hint of lemon. Contains MSC cod.

24 x 120g Melt-in-the-middle MSC haddock, salmon and asparagus fishcake, filled with a rich, creamy tarragon sauce, coated in gluten-free breadcrumbs flecked with flax seeds and parsley. Contains MSC haddock.

24 x 114g Melt-in-the-middle fishcake made with MSC smoked haddock, spinach and potatoes filled with a rich creamy Cheddar cheese sauce and coated with gluten-free breadcrumbs flecked with rice flakes. Contains MSC smoked haddock.

24 x 100g A delicious blend of MSC smoked haddock, creamy mozzarella, spring onions and potato, coated in crispy gluten-free breadcrumbs flecked with rice flakes. Contains MSC smoked haddock.

24 x 114g A delicious blend of MSC smoked haddock fillet, potato rosti and MSC haddock with chives in a light crispy gluten-free batter flecked with parsley. Contains MSC smoked haddock and MSC haddock.

24 x 114g Salmon and potato rosti, seasoned with dill and coated in a light crispy gluten-free batter flecked with parsley.

24 x 114g A blend of succulent MSC cod and prawns, potato rosti and subtle Thai spices, coated in a light crispy gluten-free batter with chilli flakes and parsley. Contains MSC cod.

20 x 100g An uncoated fishcake made from a blend of delicate sea bass, MSC cod, potato and chopped spring onions, seasoned with ginger and lime. Contains MSC cod.

*Products are packed to an average weight system. Unit numbers are approximate. e

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t n e v d a J od oin us on our fo Join us o n ou UK Rest of World [email protected] r

Paramount 21 Ltd Paramount 21 Ltd www.paramount21.co.uk Old Newton Road Oxford Street f Heathfield Newport @paramount21ltd o o Newton Abbot Victoria @paramount21ltd d Devon 3015 a TQ12 6RA Australia dv Tel: +44 1626 837650 Tel: +61 434 165 261 enture

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