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Lauryn Mascarenas Accomplished Marketing Professional Seeking a S T R a T E G I C C a R E E R Opportunity to Elevate Brand Awarenes S a N D C L I E N T Experience

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Lauryn Mascarenas Accomplished Marketing Professional Seeking a S T R a T E G I C C a R E E R Opportunity to Elevate Brand Awarenes S a N D C L I E N T Experience LAURYN MASCARENAS ACCOMPLISHED MARKETING PROFESSIONAL SEEKING A S T R A T E G I C C A R E E R OPPORTUNITY TO ELEVATE BRAND AWARENES S A N D C L I E N T EXPERIENCE . 951-440-3645 WORK EXPERIENCE AMERICAN HEART ASSOCIATION [email protected] Event Manager | January 2018 – Present Manage a minimum of twelve signature campaign events under an integrated strategic L inkedin.com/in/ brand strategy to deliver results that contribute to developing solutions for key laurynmascarenas relationships and increasing the brand equity. Responsible for campaign strategic execution, including event logistics, creative management, budget management, EDUCATION and executive volunteer management. Psychology & Social Behavior, B.A. • Developed and implemented new campaign processes to establish efficiencies University of California, Irvine through innovative solutions leveraging the campaign marketing strategy and 2010 - 2013 sponsor impact goals to support a $4,000,000 division achievement. SKILLS Business Development Coordinator | December 2016 – January 2018 • Interpersonal Skills: Manage daily office operations while supporting the Executive Director with the Board of o Customer Service Director Management. Additionally, responsible for coordinating outreach for new o Written and Oral Communication business development opportunities for the Orange County Heart & Stroke Walk. o Problem -Solving • Developed a formal network amongst Business Development Coordinators in the o Team Management Western States Affiliate to provide talent development and overall professional • Strong proficiency in Microsoft Office, development. Mac Suite and Adobe products. • Implemented event management processes for large-scale event productions. • Specialized Event Programs: Meeting Matrix, Social Tables, Certain, Check- THE WALT DISNEY COMPANY In Easy, Luminate, & Greater Giving. Event Specialist/ Event Coordinator | June 2014 – April 2017 Coordinate the development, logistics, management, and delivery of assigned event Notable Events services and overall event guest management for major resort initiatives while • 10th Annual Academy Governors collaborating and acting as a conduit for information with the overall event team, event Awards, 2018 partners, subject-matter specialists, and vendors. Orange County Heart & Stroke Ball, • • Developed and implemented new employee roles based on analysis of our 2018 customer voice and market research analytics to add a new level of service for • Orange County Heart & Stroke Walk, event guests for marketing events such as the Disneyland 60th Diamond 2018 Celebration Launch of over 1500 entities. • Go Red for Women Luncheon, 2018 Created a comprehensive training program to onboard new employees to • • Disney Consumer Products Annual effectively navigate a large organization. Summit, 2018 • Managed back-of-house operations for The D23 EXPO with over 65,000 th • 90 Academy Awards Governors Ball, participants, including high-level executives and celebrity talent. 2018 SEQUOIA PRODUCTIONS • 69th EMMYS Governors Ball, 2017 • 89th Academy Awards Governors Ball, Freelance Event Coordinator | February 2015 – Present 2017 Collaborate with event production team to plan and execute high-profile special events in the entertainment industry. • Disney’s D23 The Expo, 2017 • 88TH Academy Awards Governors Ball, • Managed the overall Production Office for notable events including the Academy 2016 Awards Governors Ball and Governors Awards Dinners. • Managed Event Staff for the 67th EMMYS Primetime Governors Ball. • G’ Day USA Gala, 2016, 2017 • The Big Bang Theory 100th Episode JACK MORTON WORLDWIDE Wrap Party, 2016 Marketing Intern | October 2013 – December 2013 • Seasons of the Force Media Launch, Responsible for assisting with planning and execution of high profile Chevrolet marketing 2015 programs for professional sport teams and street teams, including managing the weekly th • 67 EMMYS Primetime Governors Ball, recap process for all employees to show performance metrics. 2015 • Pitched and implemented new incentive programs for the Chevrolet Ambassador • Disney’s D23 The Expo, 2015 Program to increase overall employee productivity during the 2013 KIIS Jingle • Special Olympics City Welcome • Special Olympics Opening Reception, Ball Chevrolet Activation. 2015 • Designed and implemented an employee personal development program for Jack • Disneyland 60th Diamond Celebration Morton team members of the Thousand Oaks office. Launch, 2015 • 87TH Academy Awards Governors Ball, PROFESSIONAL DEVELOPMENT 2015 JUNIOR LEAGUE OF ORANGE COUNTY CALIFORNIA, INC. Member of the 116 year old Association of Junior Leagues, International an organization of women • BizBash LA Official After Party AWARDS committed to promoting voluntarism, developing the potential of women, and improving the community through the effective action and leadership of trained volunteers. Promising Provisional, Junior League of • Held positions of increasing responsibility and leadership in governance, Orange County, 2015 membership development, and community programs. .
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