Glendon — Curriculum Committee New Course Proposal
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GLENDON — CURRICULUM COMMITTEE NEW COURSE PROPOSAL Date of submission: (dd/mm/yy) 30/10/17 Department or Program: (e.g. History) Economics Course number: (e.g. GL/HIST 2XXX 6.00) GL/ECON 4400 3.00 Course title: (The official name of the course as it will appear in the TOPICS IN ECONOMIC ORGANIZATION AND STRATEGY Undergraduate Calendar & on the Repository) Short course title: (Appears on any document where space is limited - e.g. transcripts TOPICS IN ECONOMIC ORGANIZATION AND STRATEGY and lecture schedules — max 40 characters) Language of instruction: English Academic term: (e.g. FALL 2012) Calendar description (40 words): The course description should be carefully written to convey what the course is about. For editorial consistency, and in consideration of the various uses of the Calendars, verbs should be in the present tense (i.e., "This course analyzes the nature and extent of...," rather than "This course will analyze...") This course presents to students a set of business case studies for analysis and reflection. The cases deal with managerial decision-making in situations that lead to either positive or negative outcomes for an organization. Cross-listings: GL/ AP/ES/FA/HH/SC/ Prerequisites: GL/ECON2100 6.00 & GL/ECON2200 6.00 AP/ES/FA/HH/SC/ Corequisites: GL/ Integrated course: GS/ Course Credit Exclusions: GL/ AP/ES/FA/HH/SC/ Is this course required for the major/minor in the program, and/or in other programs? YES x NO The course fits into the following specific category regarding program requirements (e.g. for major/minor): YES x NO Course specific category: Brief course outline: Indicate how the course design supports students in achieving the learning objectives; the evaluation scheme; and, if course is integrated, indicate additional requirements for graduate students. The course in economic organization and strategy is designed to assist students in understanding three themes: - the strategic organization of firms, - strategies firms employ to build and secure supply, and - strategies used to build and expand demand. The objective for students will be on building oral presentation and written skills. A case study for analysis is scheduled for each week. Students will do group presentations and as a final assignment, write a case study. Is this a General Education course? (If yes, please attach rationale): YES x NO Department/Program approval for the course: Department/Program Name Signature Date Economics Vincent Hildebrand Signature received 30/10/17 Department/Program approval for Cross-listings/Course Credit Exclusions: Faculty & Department/Program Name Signature Date Attached with submission: x Department Overview (Compulsory) x Library Statement (Compulsory) Department Overview: TOPICS IN ECONOMIC ORGANIZATION AND STRATEGY will present to students a diverse set of business case studies. Students will be asked to draw lessons from the cases and, more particularly, to identify the kinds of organizational decision-making which leads to either positive or negative outcomes for the organization. Case studies are widely used in business education as a powerful inductive learning method. This course blends conceptual material from economics with “real life business examples” to further develop students’ research, writing and oral presentation skills in an experiential way. This course, thus, strengthens our curriculum in Business Economics in a manner consistent with the experiential education strategy of the University. It also responds to recommendations from the 2013 CPR to enhance opportunities offered to our students to improve their (business) writing skills. 1 TOPICS IN ECONOMIC ORGANIZATION AND STRATEGY GOAL : The aim of this course in economic organization and strategy is to provide students in their senior year with a course which will help to analyse and synthesize analytical concepts in economics and business. The course material will include three units: - The first is on the organization of a firm for its future by way of macroeconomic scanning tools such as strategic analysis and planning; accurate measurement of financial and non-financial performance; Political, Economic, Social, and Technological awareness (PEST analysis); and Professor Michael Porter’s 5-factor competitive analysis model. This unit will answer the question, “How do successful firms organize their planning?” -The second unit will answer the question, “How do successful firms organize and secure their supply?” If a firm cannot provide quality supply to customers where and when consumers want it, it will not succeed in the markets. Thus, Wal-Mart and Amazon flourish while Bombardier and Target falter. -The third unit will answer the question, “How do successful firms build Demand?” Firms which have been most successful in building demand have carefully developed new kinds of relationships with their customers. These are frequently based on the use of social media and personalized messages. The course content will blend conceptual material from economics with case studies designed to teach key economic concepts in an experiential way. TEXTS: A text entitled “Course Materials for Topics in Economic Organization and Strategy” will be made available to students which will include materials of an academic nature on the topics given below in “Detailed Course Outline”, as well as ten case studies. EVALUATION: Evaluation will be based on the academic concepts explained and discussed in the course as well as on the case study content. A group Presentation on a case will be worth 20%, the mid-term will be worth 40%, and the remaining 40% will be graded on a case study which the student will write. This case study paper will be due during Week 11. The case study topic written by the student will be agreed to by a student and the Professor. Some ideas for such topics are “The State of the Canadian Automobile Industry,” “The Dispute between Boeing and Bombardier,” “Factors which explain the Closure of Sears Stores,” “Infrastructure Issues and Funding in Canada,” “Controversies over Canada’s Energy Resources Pipelines," “Why is Apple the leading Technology Company?” and “The Benefits and Costs of the Shared Economy.” Other topics suggested by a student will be considered. Students will be expected to do reading from the text before each class, answer questions on the cases, and form groups to do an analysis of one of the case studies. 2 DETAILED COURSE OUTLINE: Unit 1: EFFECTIVE ORGANIZATION OF A FIRM Week 1 Introduction to the course. Slides and discussion of the case study method of learning using Chapter 1, Cawfield, Scott. “A Guide for Students to the Case Study Method of Learning,” published by Nelson Education, August, 2017 Week 2. Strategic Planning Successes in Organizations. Strategic planning exercises are a guide for action in many progressive firms. We will discuss: What is strategic planning? What are the methods which are employed in successful strategic planning exercises such as at WestJet? What are some of the pitfalls relating to overly-centralized planning? We will discuss an interesting case on a very innovative Canadian firm called “Successful Strategic Planning at WestJet Airlines in Canada.” Week 3. Strategic Planning Failures in Organizations Some firms have lost demand for their product (eg for consumer cell phones) by not providing any resources to strategic planning exercises, especially macroeconomic scanning of the competition’s actions. How can the competition be measured by firms? We will discuss the reasons for neglect of competition by firms, its results, and discuss a case called “A Failure to do Strategic Planning at RIM/Blackberry.” Unit 2: MICROECONOMIC STRATEGIES TO BUILD AND SECURE SUPPLY Week 4 Effective Supply Chain Management Some firms, such as Wal-Mart and Amazon, have mastered techniques to ensure complete continuity of supply to their customers. Thus, consumers regard such firms as totally reliable, and their sales expand. How do they do this? How important is supply to firms? We will discuss what is required of firms to organize efficient supply chain management, and illustrate concepts through discussion of a case called “The Very Ordinary Superstar: Efficient and Effective Supply Chain Management at Wal-Mart.” Week 5 Ineffective Supply Chain Management Some firms have created billions of dollars in losses by errors in supply chain management. We will discuss the reasons some firms have failed in this area, and a case study called “How to lose $2 Billion: Supply Chain Failures at Target Canada.” Week 6 Mid-term exam (40%) on the first 5 lessons. Week 7 Supply Issues at Toyota Motors Some firms have lost a major portion of their market share through poor relationships with stakeholders such as suppliers. Such is the case with Toyota Motors, once the “quality management” champion, but recently plagued with supply issues through which consumers lost confidence in the firm’s philosophy of “quality first”. We will discuss the need for effective relationships with stakeholders, and a case study entitled “Building a Reliable Supply Chain: Supply Issues at Toyota Motors.” Week 8 The Causes and Results of Supply Chain Issues The Tim Hortons organization has been rocked by disputes and failures by management to do proper planning in recent years. These mistakes led directly to the Canadian company being sold to Burger King in 2014 and reorganized under “Restaurant Brand International” (owned by 3G Capital and Warren Buffet) with its partner being Burger King. In 2017, the Canadian franchisees have