Policy on Use of of the Wordmark and Insignia of Mcgill University

Policy on use of the Wordmark and Insignia of McGill University

20002000 These guidelines are designed to rather than as a collection of help the University maintain a individual parts. consistent, easily recognizable McGill’s wordmark and visual identity. Visual identity is insignia are registered trade- one of our most valuable assets. marks owned by McGill The repeated, correct use of University and are protected McGill’s coat of arms, shield, by copyright. Failure to use and signature confirms this visu- trademarks correctly may result al identity and also conveys the in loss of exclusivity in use of idea of the University as a whole the mark. The Coat of Arms The McGill coat of arms (that In heraldic terms, the coat of is, the shield along with the arms is described as follows: scroll beneath) is derived from “Argent three Martlets Gules, an armorial device assumed dur- on a chief dancette of the sec- ing his lifetime by the founder ond, an open book proper gar- of the University, James McGill. nished or bearing the legend In The University's patent of arms Domino Confido in letters Sable was granted by England's between two crowns of the first. Garter-King-at-Arms in 1922 Motto: Grandescunt Aucta and registered in 1956 with Labore.” Lord Lyon King of Arms in The coat of arms consists of Edinburgh and in 1992 with the two parts, the shield and the Public Register of Arms, Flags scroll. and Badges of Canada.

The Shield The three red martlets on a sil- Domino Confido (“I trust in the ver ground are taken from the Lord”), which was the motto arms of the McGill family. The used by James McGill. Silver heraldic martlet is a mythical crowns on either side of the bird without legs and thus is book refer to Montreal’s royal always shown in flight. The name and are composed of fleur open book at the top of the de lis as a reminder of the city’s shield is the heraldic symbol of French origin. Montreal’s three an institution of learning. The mountains are represented by book bears the words In three peaks above the martlets.

The Scroll The scroll, with its Latin motto, motto, Grandescunt Aucta provides a strong visual base for Labore (“By work all things the standard format of the coat increase and grow”), completes of arms. The University’s the McGill coat of arms.

The Coat of Arms versus the Shield The scroll containing the words arms is sufficiently large that Grandescunt Aucta Labore is not the words of the motto are legi- an integral part of the coat of ble. Neither the coat of arms arms, hence its use is optional. nor the shield may be modified, In general, the scroll should be embellished, or framed. used only when the coat of arms stands alone and only when the size of the coat of

3 The Wordmark The wordmark is “McGill” substituted. It is not possible to printed in a custom- designed reproduce the wordmark with font which takes its origin from standard printing fonts. Garamond. Samples of the If the word “McGill” appears wordmark are readily available alone, that is, if it is not part of from the Instructional a text, it must be printed as the Communications Centre (ICC) wordmark. and other typefaces may not be

The Signature McGill’s signature consists of University it is required that two elements: the full signature be used. For • the shield internal use, in some instances • the wordmark. the shield may be preferred to For printed documents intended the signature. for dissemination outside the

Dimensions and clear space The shield and wordmark shall A minimum margin of clear be reproduced in the relative space must be left around the dimensions shown here. The shield and/or the wordmark that signature shall be surrounded is equal to one-half the width of by the recommended minimum the shield or equal to the width clear space to separate it from of the gap in the top of the other text and graphic ele- letter M. ments. The minimum shield width is .25".

Incorporation of unit names in the Signature The names of faculties, depart- ments, and other units of the University may be used with the University signature in the manner shown in the examples. These additional elements must be set in the typeface Univers bold. ICC will prepare the appropriate texts upon request.

4 Inviolability of the Signature, Coat of Arms, or Shield The University coat of arms, Secretary-General. The colours shield, and signature must on the shield may not be always appear as indicated in inverted; the martlets must these guidelines and cannot be always be in colour on a blank modified in any way without background and not vice versa. written permission from the

The shield can appear in reverse when it is being printed on a red, black or grey background. A special reverse version is required.

Colour McGill’s official colour is red. colour is desired because it is For printed work, the official the only colour being printed, McGill colour is Pantone that colour must be approved Matching System (PMS) 485 by the Secretary-General. red (or CMYK: 100% magenta, 90% yellow), and this colour Reproducing the has a high level of association full-colour version with the University. The coat A full colour depiction of the of arms, the shield, and the coat of arms would contain the signature can be printed only following colours: PMS 485 in PMS 485 red, black, grey, (the red martlets), PMS 871U white or alternatively in the (the gold book), and PMS full-colour version. If another 877U (the silver crowns).

5 Approved versions of the Signature There are two approved versions of the signature. These should preferably appear in red, but could alternatively appear in black, grey, or white, if necessary.

Version 1 Version 1 in red is the preferred version and should be used whenever possible. This version appears on the University’s official letterhead and business cards.

Version 2 Version 2 is to be used only for publications destined for distant places where it is believed that the word “University” is necessary for recognition.

Other symbols of the Using the Signature, University Coat of Arms, or Shield in publications Over time, a number of symbols, It is important that the full logos, or marks have been used University signature (the shield to identify McGill University. plus the wordmark) appear on The coat of arms, shield, and the front cover of brochures, fly- signature illustrated above are ers, folders, newsletters, and the only versions sanctioned for other printed materials produced current use. Consult the by the University for dissemina- Secretary-General for permis- tion outside the University. sion to use any other graphic In instances where a document identity. Final approval rests is for internal use only, or is with the Board of Governors. clearly associated with McGill, the coat of arms or shield alone may provide sufficient identifi- cation.

6 Vehicles Vehicles purchased by the University for University work must be red or white.

The McGill signature is to appear on the door of a car.

If the name of a department is to appear as well, it must be let- tered in the Univers bold font as indicated.

The preferred version of the McGill signature on a truck includes a design element as shown.

If the name of a department is to appear as well, it must be let- tered in the Univers bold font as indicated.

Alternatively, the signature (with or without the department name) can appear on the side of a truck without the design element as shown.

7 University stationery The official McGill letterhead is allow for additional information typeset in Univers and is in the total letterhead. Graphic The use of the signature on designed on a grid that allows identifiers or logos of University- McGill’s stationery has a for three columns. A line of affiliated units are to be placed tremendous cumulative impact type under the signature indi- at the top right or bottom left of on our audiences. cates the name of the University the page. All official stationery unit. Thereunder, the first is designed at ICC. column normally indicates the postal address. The second includes telephone and fax num- bers and e-mail addresses. There is a third column which could

Letterhead

Instructional Communications Centre de communications Centre pédagogiques

McGill University Université McGill Tel: (514) 398-7200 688 Sherbrooke Street West 688 rue Sherbrooke ouest Fax:(514) 398-7339 Suite 1600 bureau 1600 www.mcgill.ca/icc Montreal, Quebec, Canada Montréal (Québec) Canada H3A 2M7 H3A 2M7

Envelopes

Instructional Communications Centre Centre de communications pédagogiques McGill University Université McGill 680 Sherbrooke Street West 680 rue Sherbrooke ouest Suite 1600 bureau 1600 Montreal, Quebec, Canada H3A 2M7 Montréal (Québec) Canada H3A 2M7

8 Letterhead showing affiliation

Pulp and Paper Research Centre

McGill University Tel: (514) 398-6180 3420 University Street Fax:(514) 398-8254 Montreal, Quebec H3A 2A7

Pulp and Paper Research Institute of Canada (PAPRICAN)

Business cards

Victoria Lees, Ph.D. Victoria Lees, Ph.D. Secrétaire général Secretary-General Université McGill McGill University Pavillon James de l’administration James Administration Building 845 rue Sherbrooke ouest 845 Sherbrooke Street West Montréal (Québec) Canada H3A 2T5 Montreal, Quebec, Canada H3A 2T5 Tél: (514) 398-3948 Tel: (514) 398-3948 Fax: (514) 398-4758 Fax: (514) 398-4758 [email protected] [email protected]

9 The following are recommended for facsimile cover sheets and memoheaders. Templates for these designs may be obtained at ICC.

Facsimile cover sheets Fax

Tel: (514) 398-7200 Instructional Communications Centre de communications Fax:(514) 398-7339 Centre pédagogiques

680 Sherbrooke Street West 680 rue Sherbrooke ouest Suite 1600 bureau 1600 Montreal, Quebec, Canada Montréal (Québec) Canada H3A 2M7 H3A 2M7

TO FAX NUMBER: ( ) DATE:

NAME:

COMPANY/INSTITUTION:

FROM:

JOHN ROSTON MARIA TARIELLO GARRY GRAHAM PEGGY GREENE

NUMBER OF PAGES INCLUDING THIS ONE:

COMMENTS:

Memorandum

Faculty of Medicine

680 Sherbrooke Street West, Suite 1600, Montreal, Quebec, Canada H3A 2M7 Telephone: (514) 398-7200 Fax:(514) 398-7339

Date:

To:

cc:

From:

10 Electronic Materials Authority to use generally accepted boundaries Official University Web docu- McGill Wordmark of good taste. The format of ments should reflect, as closely and Insignia such publicity or advertising as practicable, these guidelines Faculty and staff of McGill must not detract from the for the coat of arms, shield, and University may use the McGill University’s reputation through signature. It is understood, wordmark and insignia (the the use of suggestive or however, that the University’s shield, coat of arms, and signa- exploitative drawings or photo- standard red, PMS 485, may ture) whenever required in the graphs, exaggerated headlines, appear in different tones exercise of their duties. All or teasers or repetitive ads. depending on the viewer’s such use must be in accordance Particular care must be exer- browser. with the standards set out here. cised when the McGill word- ICC maintains a directory As the wordmark and insignia mark or insignia are used in of University insignia on are trademarks protected by connection with third party the central Web server: copyright, their use by third projects or programs. Unless http://www.mcgill.ca/icc/logo parties is not permitted, except specifically permitted by the where appropriate authorization University, no publicity may Developing new logos has been obtained from the convey the impression that the Only in very exceptional cir- Secretary-General or where the University endorses, approves cumstances will permission be University has entered into a of, uses, or is involved with a granted for creation and use license agreement permitting service, activity, program, or of a logo differe nt from the such use. Faculty and staff shall product of a third party. University insignia. Over time, refrain from encouraging use of Unless specifically permitted the use of alternative logos at the trademarks by third parties by the University, trademarks the University will be phased out. unless specific approval has owned by the University shall been obtained. For the purpose not be used in conjunction with Custom-designed of this policy, the expression trademarks or names of third stationery “third party” refers to any per- parties, unless the role or Units that have permission son, group, association, or com- involvement of the University from the Secretary-General to pany other than those employed is clearly described. Any use of design and use a logo other than by the University or those act- University trademarks in con- the McGill coat of arms, shield, ing as its agents. junction with names or trade- and signature must also seek marks of third parties shall be permission if they wish to Use of Wordmark and pre-approved in writing by the develop custom-designed letter- Insignia in publicity and Secretary-General. head, envelopes, and business advertising cards. If permission for custom- Publicity and advertising using Questions? designed stationery is granted, it the McGill wordmark and If you have questions about may be stipulated that the insignia must be consistent with use of the McGill coat of University shield or signature the reputation of the University arms, shield, or signature, also appear. as an institution having high please contact: A visual rendering of each academic and ethical standards. University Secretariat custom-designed piece of such The content of such publicity James Administration Building stationery must be presented to or advertising must always be McGill University the Secretary-General prior to correct, factual, and clear 845 Sherbrooke Street West the preparation of finished art- regarding the role of the Montreal, Quebec H3A 2T5 work. Approval rests with the University in the project or pro- Phone: (514) 398-3948 Secretary-General. gram advertised or publicized. Fax: (514) 398-4758 Content must be within the

11 Approved by the Executive Committee of the Board of Governors - June 12, 2000 - Minute 5