Policy on use of the Wordmark and Insignia of McGill University 22000000 These guidelines are designed to rather than as a collection of help the University maintain a individual parts. consistent, easily recognizable McGill’s wordmark and visual identity. Visual identity is insignia are registered trade- one of our most valuable assets. marks owned by McGill The repeated, correct use of University and are protected McGill’s coat of arms, shield, by copyright. Failure to use and signature confirms this visu- trademarks correctly may result al identity and also conveys the in loss of exclusivity in use of idea of the University as a whole the mark. The Coat of Arms The McGill coat of arms (that In heraldic terms, the coat of is, the shield along with the arms is described as follows: scroll beneath) is derived from “Argent three Martlets Gules, an armorial device assumed dur- on a chief dancette of the sec- ing his lifetime by the founder ond, an open book proper gar- of the University, James McGill. nished or bearing the legend In The University's patent of arms Domino Confido in letters Sable was granted by England's between two crowns of the first. Garter-King-at-Arms in 1922 Motto: Grandescunt Aucta and registered in 1956 with Labore.” Lord Lyon King of Arms in The coat of arms consists of Edinburgh and in 1992 with the two parts, the shield and the Public Register of Arms, Flags scroll. and Badges of Canada. The Shield The three red martlets on a sil- Domino Confido (“I trust in the ver ground are taken from the Lord”), which was the motto arms of the McGill family. The used by James McGill. Silver heraldic martlet is a mythical crowns on either side of the bird without legs and thus is book refer to Montreal’s royal always shown in flight. The name and are composed of fleur open book at the top of the de lis as a reminder of the city’s shield is the heraldic symbol of French origin. Montreal’s three an institution of learning. The mountains are represented by book bears the words In three peaks above the martlets. The Scroll The scroll, with its Latin motto, motto, Grandescunt Aucta provides a strong visual base for Labore (“By work all things the standard format of the coat increase and grow”), completes of arms. The University’s the McGill coat of arms. The Coat of Arms versus the Shield The scroll containing the words arms is sufficiently large that Grandescunt Aucta Labore is not the words of the motto are legi- an integral part of the coat of ble. Neither the coat of arms arms, hence its use is optional. nor the shield may be modified, In general, the scroll should be embellished, or framed. used only when the coat of arms stands alone and only when the size of the coat of 3 The Wordmark The wordmark is “McGill” substituted. It is not possible to printed in a custom- designed reproduce the wordmark with font which takes its origin from standard printing fonts. Garamond. Samples of the If the word “McGill” appears wordmark are readily available alone, that is, if it is not part of from the Instructional a text, it must be printed as the Communications Centre (ICC) wordmark. and other typefaces may not be The Signature McGill’s signature consists of University it is required that two elements: the full signature be used. For • the shield internal use, in some instances • the wordmark. the shield may be preferred to For printed documents intended the signature. for dissemination outside the Dimensions and clear space The shield and wordmark shall A minimum margin of clear be reproduced in the relative space must be left around the dimensions shown here. The shield and/or the wordmark that signature shall be surrounded is equal to one-half the width of by the recommended minimum the shield or equal to the width clear space to separate it from of the gap in the top of the other text and graphic ele- letter M. ments. The minimum shield width is .25". Incorporation of unit names in the Signature The names of faculties, depart- ments, and other units of the University may be used with the University signature in the manner shown in the examples. These additional elements must be set in the typeface Univers bold. ICC will prepare the appropriate texts upon request. 4 Inviolability of the Signature, Coat of Arms, or Shield The University coat of arms, Secretary-General. The colours shield, and signature must on the shield may not be always appear as indicated in inverted; the martlets must these guidelines and cannot be always be in colour on a blank modified in any way without background and not vice versa. written permission from the The shield can appear in reverse when it is being printed on a red, black or grey back- ground. A special reverse ver- sion is required. Colour McGill’s official colour is red. colour is desired because it is For printed work, the official the only colour being printed, McGill colour is Pantone that colour must be approved Matching System (PMS) 485 by the Secretary-General. red (or CMYK: 100% magenta, 90% yellow), and this colour Reproducing the has a high level of association full-colour version with the University. The coat A full colour depiction of the of arms, the shield, and the coat of arms would contain the signature can be printed only following colours: PMS 485 in PMS 485 red, black, grey, (the red martlets), PMS 871U white or alternatively in the (the gold book), and PMS full-colour version. If another 877U (the silver crowns). 5 Approved versions of the Signature There are two approved ver- sions of the signature. These should preferably appear in red, but could alternatively appear in black, grey, or white, if necessary. Version 1 Version 1 in red is the pre- ferred version and should be used whenever possible. This version appears on the University’s official letterhead and business cards. Version 2 Version 2 is to be used only for publications destined for distant places where it is believed that the word “University” is neces- sary for recognition. Other symbols of the Using the Signature, University Coat of Arms, or Shield in publications Over time, a number of symbols, It is important that the full logos, or marks have been used University signature (the shield to identify McGill University. plus the wordmark) appear on The coat of arms, shield, and the front cover of brochures, fly- signature illustrated above are ers, folders, newsletters, and the only versions sanctioned for other printed materials produced current use. Consult the by the University for dissemina- Secretary-General for permis- tion outside the University. sion to use any other graphic In instances where a document identity. Final approval rests is for internal use only, or is with the Board of Governors. clearly associated with McGill, the coat of arms or shield alone may provide sufficient identifi- cation. 6 Vehicles Vehicles purchased by the University for University work must be red or white. The McGill signature is to appear on the door of a car. If the name of a department is to appear as well, it must be let- tered in the Univers bold font as indicated. The preferred version of the McGill signature on a truck includes a design element as shown. If the name of a department is to appear as well, it must be let- tered in the Univers bold font as indicated. Alternatively, the signature (with or without the depart- ment name) can appear on the side of a truck without the design element as shown. 7 University stationery The official McGill letterhead is allow for additional information typeset in Univers and is in the total letterhead. Graphic The use of the signature on designed on a grid that allows identifiers or logos of University- McGill’s stationery has a for three columns. A line of affiliated units are to be placed tremendous cumulative impact type under the signature indi- at the top right or bottom left of on our audiences. cates the name of the University the page. All official stationery unit. Thereunder, the first is designed at ICC. column normally indicates the postal address. The second includes telephone and fax num- bers and e-mail addresses. There is a third column which could Letterhead Instructional Communications Centre de communications Centre pédagogiques McGill University Université McGill Tel: (514) 398-7200 688 Sherbrooke Street West 688 rue Sherbrooke ouest Fax:(514) 398-7339 Suite 1600 bureau 1600 www.mcgill.ca/icc Montreal, Quebec, Canada Montréal (Québec) Canada H3A 2M7 H3A 2M7 Envelopes Instructional Communications Centre Centre de communications pédagogiques McGill University Université McGill 680 Sherbrooke Street West 680 rue Sherbrooke ouest Suite 1600 bureau 1600 Montreal, Quebec, Canada H3A 2M7 Montréal (Québec) Canada H3A 2M7 8 Letterhead showing affiliation Pulp and Paper Research Centre McGill University Tel: (514) 398-6180 3420 University Street Fax:(514) 398-8254 Montreal, Quebec H3A 2A7 Pulp and Paper Research Institute of Canada (PAPRICAN) Business cards Victoria Lees, Ph.D. Victoria Lees, Ph.D. Secrétaire général Secretary-General Université McGill McGill University Pavillon James de l’administration James Administration Building 845 rue Sherbrooke ouest 845 Sherbrooke Street West Montréal (Québec) Canada H3A 2T5 Montreal, Quebec, Canada H3A 2T5 Tél: (514) 398-3948 Tel: (514) 398-3948 Fax: (514) 398-4758 Fax: (514) 398-4758 [email protected] [email protected] 9 The following are recommended for facsimile cover sheets and memoheaders.