ANNUAL REVIEW Is to reduce youth re-offending through the delivery of a 7-step innovative programme focusing on those in prison, those at risk of going to prison and children caught up in knife crime.
You are all helping us to achieve this in so many ways. We have now completed 7 amazing years IF IT with extraordinary results, helping over 400 young men and up to 2000 children.
None of this would have happened without the invaluable support of our mentors, companies, funders, partners, trustees and the incredible Key4Life team. Thank you to each and every WASN’T one of you, your support is invaluable.
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Fo O Chairman under & CE
KEY4LIFE, I WOULD BE DEAD OR BACK IN A CELL. Key4Life participant OUR MISSION 02 03
trainee 07 scheme to MentorPlus Join alumni participants network and GRADUATION WHAT THE FACTS support future
AND FIGURES SAY 06 sustain the action plan and creative support and Employability workshops to workshops Key4Life is rigorous in its approach to tracking the impact of its work and how it effects the way the WORKSHOPS young men’s lives unfold once they have completed the programme. ON-GOING SUPPORT
To put the Key4Life statistics into context, it is worth noting the following: 1 YEAR DELIVERY 6 MONTHS DELIVERY PRISON REHABILITATION PROGRAMME > AT RISK’ PREVENTATIVE PROGRAMME >
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• 17 BILLION IS SPENT ON RE-OFFENDING IN THE UK EACH YEAR skills and EXPERIENCE EMPLOYMENT AND TRAINING rural residential Develop new life experiences on a experiences training and work • 75% OF OFFENDERS RE-OFFEND WITHIN 9 YEARS OF RELEASE FROM PRISON Focus on securing
• EMPLOYMENT REDUCES RE-OFFENDING BY A THIRD, BUT HALF OF UK MENTORING SUPPORT
COMPANIES WOULD NOT CONSIDER EMPLOYING AN EX-OFFENDER.
Taster WORK FAMILY TASTER 04 On release action plan and initiate 3-day Work 3-day Work Meet family EMPLOYABILITY
Having been on the Key4Life programme our 2019 research shows:
• OVER HALF (52%) ARE EMPLOYED BY THE END OF THE PROGRAMME WORK 03 employers • 79% IMPROVE THEIR SKILLS AND 89% WANT TO HOLD DOWN A JOB Taster Work interview with PREPARATION Prep for work and • 73% IMPROVE EMOTIONAL RESILIENCE
• 16% RE-OFFEND RATE (FROM A COMBINATION OF PRISON AND AT RISK PROGRAMMES) 02 MENTOR with mentor Develop post release action plan PRE-RELEASE EMOTIONAL RESILIENCE
OUR RESPONSE TO THESE CHALLENGES A 7 step model based on 30 years of experience, bringing together the most successful components to tackle complex issues. 01 UNLOCK and music Horses, sport THE KEY4LIFE PROGRAMME PROGRAMME KEY4LIFE THE UNDERPINNED BY 3 PILLARS
04 05 WHAT WE DID 132 young men and over 2000 children took part in the Key4Life programmes in 2019.
CORE ACTIVITIES • 3 PRISON PROGRAMMES IN HMP BRIXTON, HMP WORMWOOD SCRUBS AND HMP FELTHAM YOI • 4 AT RISK PROGRAMMES IN LONDON AND THE SOUTH WEST • PROGRAMME WITH HMP/YOI FELTHAM AND CHELSEA FC WORKING WITH CHILDREN BETWEEN THE AGES OF 14 TO 17 • FIRST PILOT ON THE WHITE CITY HOUSING ESTATE WITH CHILDREN AS YOUNG AS 10 CAUGHT UP IN KNIFE CRIME. THIS INCLUDED A RESIDENTIAL VISIT TO SOMERSET INVOLVING BOXING ENGLAND, QPR FOOTBALL CLUB, YOUNG ASPIRATIONAL SPEAKERS AND WORKING WITH HORSES AND MUSIC. • 86 MENTORS (VOLUNTEERS) TRAINED IN LONDON AND THE SOUTH WEST • 17 YOUNG K4L ALUMNI TRAINED AS KEY MENTORS (UP TO AN ‘A’ LEVEL EQUIVALENT IN COACHING) • 70 COMPANIES PROVIDED PLACEMENTS AND JOB OPPORTUNITIES • 112 WORKSHOPS WHICH INCLUDED: 57 BOXING, 45 EQUINE AND 10 FOOTBALL
SCHOOL ENGAGEMENT • 8 SCHOOL PROGRAMMES IN THE SOUTH WEST, ALONG WITH OUR KEY MENTORS (YOUNG MEN WHO HAVE COMPLETED THE KEY4LIFE PROGRAMME) WHO TALKED ABOUT THEIR PAST AND THE NEGATIVE EFFECT OF CRIME ON THEIR LIVES. • 7 WORKSHOPS AT COLLEGES IN LONDON COVERING LYRIC WRITING, EMOTIONAL RESILIENCE AND COMMUNICATION. • 2 PROGRAMMES FOR 800 CHILDREN BETWEEN THE AGES OF 10 AND 18 ATTENDING SCHOOLS IN NOTTINGHAM WHO WERE AT RISK, OR ALREADY INVOLVED IN KNIFE CRIME.
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WHAT IS A WORK TASTER? The 3-day work taster is part of the 7 step model and is probably the most important step to prepare young men for employment. Multiple work tasters were completed in London and the South West with a wide variety of companies from different sectors including Finance, TV and Media, the Construction Industry, IT, Hospitality and many others. Many of our young men were employed by the company following their work taster or having had that OUR experience were able to find employment in another industry. WORK TASTER STORIES Sean arrived on the Key4life At Risk programme in Bristol with a drug charge. He struggled with anger issues and had very low self-esteem and confidence. He engaged whole heartedly with the programme and is completely transformed. He attended several work tasters including with an estate agent and working with Cabot Circus. Sean is now a trainee manager with Bouygues, he says “I found the 7am start hard to get used to but I have loved the chance to learn about the different areas of construction. I want to use my brain and actually do something positive.” Nick Austen, Project Manager on the Bouygues Castle Point Development in Bristol says: “I’m so pleased with him, people stop and talk to him, he’s a popular MENTORSThis innovative and unique part of our programme is the cornerstone of the Key4Life model. Since the lad who just needed a second chance”. launch of Key4Life, over 300 mentors from all walks of life have given their time for free to help young men onto a positive path. This is often the first time that our men have had an active role model in their lives. Our mentors complete: Initial registration and assessment • Extensive training covering all key areas VERNEL Following a friend’s recommendation, Vernel • The matching process joined the At Risk programme in September 2019. • A 3-way mentor meeting with their young man and Key4life With a real passion to create change in his life, • On-going support meetings Vernel has been an incredible participant on the Here are just two insights: programme. He is intelligent and eager to learn more about how to become successful businessman. With an interest in film and TV and an idea that he wanted to pitch to a TV company which focussed “IT’S BEEN A RICHLY REWARDING PROCESS FOR ME, on changing the negative perceptions of ex-offenders, Vernel completed a 3 day work taster with a top CHALLENGING PREVIOUS WAYS OF THINKING AND CONNECTING TV production company Knicker Bocker Glory TV in December 2019. Having impressed Managing WITH PURPOSE, DESPITE VERY DIFFERENT WORLD VIEWS Director, Jonathan Stadlen he was offered a 1 month work placement which has now been AND BACKGROUNDS. IT’S BEEN AN UTTER PRIVILEGE TO extended to a one year work placement. CONTRIBUTE IN SOME SMALL WAY TO HELP JAY BECOME Says Jonathan Stadlen: “The highlight for us last year was working with Key4Life, getting an insight THE PERSON THAT HE WANTS TO BE. THE END OF THE into the gross inefficacy of the criminal justice system, seeing the work that your charity does in PROGRAMME WON’T BE THE END OF OUR RELATIONSHIP.” terms of rehabilitation, and above all meeting some of the young men who you work with. Vernel has Alistair Stuart Hunt - Hargreaves Lansdown been a constant source of inspiration to everyone who has met him in the company - his attitude is amazing, his thirst for knowledge unparalleled “I MET MY MENTOR EVERY WEEK AND HE WAS ALWAYS and he has taught us so much more than we have SO SUPPORTIVE.” taught him. We can’t thank you enough. Jay
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WHAT OUR NATIONAL PARTNERS DO? Companies play a central role in supporting Key4Life and the young men, whilst at the same time often developing the skills of their own staff too. The relationship can take on many forms as highlighted below:
KPMG is in its second year of a national partnership with Key4Life providing training for mentors and impact coaches. Its impact coaches have been invaluable delivering employability training in the prisons which the young men have found enormously beneficial in helping them into employment. ‘’THIS IS HANDS DOWN PROBABLY THE MOST ENGAGING TRAINING I’VE EXPERIENCED WITH KPMG!’’ St James has been a huge supporter and is one of our key corporate partners. The company has hosted two football KPMG employee fundraising events raising substantial sums to support our work and has also offered placements, along with permanent employment to one of our At Risk participants. ‘’THIS WAS AMAZING AND INSPIRING TO SAY THE LEAST!’’ KPMG employee ‘’THANK YOU SO MUCH! YOU’VE PROVIDED US WITH SO MUCH FOOD FOR THOUGHT. THANK YOU ALSO FOR EVERYTHING YOU’VE DONE FOR ALL THE YOUNG LIVES YOU’VE CHANGED As national partners of Key4life, these companies have given us extensive support, providing mentors, hosting our mentor FOR THE BETTER.’’ training workshops and support meetings as well as offering work placements and employment for many of our young men. KPMG employee We and our young men are indebted to them for their continued support.
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OUR HIGHLIGHTS GALA EVENING AT GRAY’S INN In May we celebrated seven years of incredible achievements, supporting young men break the cycle of crime and gain sustained employment, with a very special fundraising evening hosted by Alex Beresford, ITV. Multiple Grammy-winning musical genius Nile Rodgers & Chic, lit up the stage in a special performance, playing feel-good classics like ‘We are Family’ and ‘Le Freak’. The event not only raised over £100k – crucial funds for our work, but also provided a platform for the official launch of the YOUNITED Flag Campaign. YOUNITED FLAG CAMPAIGN The YOUNITED flag campaign is a movement and a call to action to businesses of all sizes in the UK to offer employment to young people with an offending background. Companies who employ offenders will receive the YOUNITED flag kitemark. David Gauke, former Secretary of State for Justice and Lord Chancellor, added his weight to the campaign saying: “It’s a pleasure to support Key4Life and the YOUNITED campaign. I’m a firm believer in the power of work to change people’s lives. Work can provide dignity and purpose as well as the money to pay bills and support family life. Many employers already recognise that they can benefit from the skills and work ethic of people leaving prison. Through the YOUNITED campaign, I am sure those businesses will be joined by many more.” SECOND FOOD CELL – JACK WINTER’S LEG UP LEGACY Tore Andre Flo, the former Chelsea striker, launched our second food cell, Jack Winter’s Leg Up Legacy, at HMP Brixton on 22 September 2019. The ex-prison van was bought and fitted out with money raised by Jack’s friends and family, in memory of Jack. Both food cells serve the most delicious burgers made from locally sourced Somerset ingredients. Perfect for all events and with five-star hygiene ratings, Key4life’s young men also get an opportunity to gain vital skills whilst working on the van.
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WHO HELPED US Thank you to everyone who made Key4Life’s work possible in 2019. HOW WE SPENT OUR
ANTON JURGENS YOUNG LONDONER’S FUND BFSS VRU SEED FUND MONEY IN 2019 BIG LOTTERY FUND HOARES BANK CITY BRIDGE TRUST KLEINWORT HAMBROS ESDF BRIT TRUST ESDF HOME OFFICE LOVINGTON FOUNDATION GWR MENDIP RENEWABLES HAMMERSMITH UNITED CHARITIES GARFIELD WESTON HCD MEMORIAL FUND HM PRISON & PROBATION HEATHROW COMMUNITY TRUST NATWEST HMP BRIXTON KPMG HOME OFFICE HAROLD AND DAPHNE TRUST IICF JOHN JAMES MAYOR’S OFFICE - GREATER LONDON JOHN LYONS DRAPERS CHARITABLE FUND LANDSEC PETER STEBBINGS MEMORIAL LEATHERSELLARS JJ WICKS LINKLATERS WILLMOTT DIXON LLOYDS BANK FISHMONGERS MERCERS CHARITIES TRUST MOPAC THE WHIRLWIND NISBETS PAUL HAMLYN HEDLEY RAYNE FOUNDATION 29TH MAY CHARITABLE TRUST SIR JOHN CASS FOUNDATION HARAMEAD TRUST SUMMER SPORTS FUND THORNTONS FUNDRAISING - 9% - £81,393 SWIRE JASON BLAIN CORE COSTS - 35% - £303,251 TOM’S TRUST JK FOUNDATION TROUBLED FAMILIES FUND LENNOX HANNAY PROGRAMME DELIVERY - 56% - £485,025 WHIRLWIND CHARITABLE TRUST NIGEL DAWSON WILLIAM WATES MARK AND MARNIE FRANKLIN WORMWOOD SCRUBS AND TO ALL OUR INDIVIDUAL DONORS TOTAL INCOME - £1,548,483 TOTAL EXPENDITURE - £869,669
We would also like to thank all the many contributors to the Jack Winter Leg Up Legacy from the small to large donations and to all those who ran, walked and climbed mountains. The biggest thank you from us Accounts produced and independently examined by Albert Goodman LLP. Key4Life’s 2019 accounts are and the Winter family. available on request and can also be found on the Charity Commission website.
14 15 “UNIVERSAL MUSIC HAS PLAYED A KEY ROLE IN UNLOCKING THE POTENTIAL OF KEY4LIFE’S YOUNG MEN THROUGH MUSIC AND EMPLOYABILITY WHICH HAS HELPED REDUCE THE RE-OFFENDING RATE TO 16% - IT HAS BEEN A WIN WIN FOR THE YOUNG MEN AND FOR OUR EMPLOYEES.” David Sharpe - Universal Music COO “MY EXPERIENCE WITH KEY4LIFE HAS GIVEN ME THE OPPORTUNITY TO MEET SUCH COURAGEOUS YOUNG MEN” Judi Hawkins - Bristol Theatre “WE ARE ELATED THAT OUR PARTNERSHIP WITH KEY4LIFE HAS BEEN RECOGNISED IN THE MOST IMPACTFUL CHARITY PARTNERSHIP CATEGORY. WE WILL CONTINUE FUNDRAISING AND PROVIDING YOU WITH INFORMATION ON AND OPPORTUNITIES IN CONSTRUCTION AND SUPPORTING YOU IN WHICHEVER WAY WE CAN.” Lucy Masterson - St James, Berkeley Group “KEY4LIFE HAS POINTED TO THE ELEPHANT IN THE ROOM THAT NO ONE WANTS TO TALK ABOUT. THERE ARE SO MANY PEOPLE WITH NO HOPE..KEY4LIFE SAYS…DON’T GIVE UP.” Nick Austen - Bouygues “MENTORING WITH KEY4LIFE HAS GIVEN ME FRIENDS, UNDERSTANDING AND BALANCE. THERE WILL BE ANOTHER 3 TOMORROW!” Jerry Male - Bristol Port
“MEETING MY MENTOR GAVE ME HOPE FOR CHANGE.” Mentee “AT SCHRODERS, INCLUSION IS PARAMOUNT TO THE LONG-TERM SUCCESS AND CULTURE OF OUR BUSINESS. WORKING WITH KEY4LIFE LIFE ENABLES US TO BREAK DOWN THE BARRIERS OF OUR INDUSTRY TO PEOPLE FROM ALL BACKGROUNDS AND HELPS US TO PLAY AN ACTIVE ROLE IN OUR WIDER SOCIETY.” Richard Keers - Schroders CFO “WE ARE DELIGHTED TO HAVE FORGED A STRONG RELATIONSHIP WITH KEY4LIFE. WE HAVE A PURPOSE BEYOND PROFIT TO CREATE A BETTER SOCIETY FOR ALL THROUGH THE BUILDINGS WE DELIVER AND THE LIFE CHANCES WE HELP IMPROVE ALONG THE WAY. OUR WORK WITH KEY4LIFE IS ALREADY EQUIPPING EX-OFFENDERS WITH THE SKILLS, BELIEF AND CONFIDENCE NECESSARY TO ENJOY A REWARDING CAREER IN CONSTRUCTION AND WE LOOK FORWARD TO THIS PARTNERSHIP CONTINUING TO FLOURISH.” Rick Willmott - Willmott Dixon CE
Twelve Hides www.key4life.org.uk Quarry Lane [email protected] Butleigh twitter@key4lifeuk Somerset BA6 8TE insta@key4lifeuk 01179 415858 Registered charity number - 115242 Trustees Paul Sternberg – Chairman of Trustees, Ravensbourne. Venetia Hoare - C. Hoare & Co. Sally Rustom – CCL. Christian Schroeder – WPP. David Sharpe - Universal Music UK. Simon Carmel – Universal Music