Los Angeles County Metropolitan Transportation Authority Concessions Program Concept for Metro Owned Facilities Date: June 28, 2013 Prepared by: Contact: Kurt Little, Managing Director Jones Lang LaSalle Americas, Inc. 515 S Flower Street, Suite 1300 Los Angeles, CA 90071 Phone: 312.228.2632 Email:
[email protected] © 2012 Jones Lang LaSalle IP, Inc. All rights reserved. The business activities of Jones Lang LaSalle, Incorporated are conducted directly and through its subsidiaries. All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof. Table of Contents I. Executive Summary II: Introduction III: Internal Agency Review IV: External Agency Review V: Industry Best Practices Review VI: Internal Facility Review, Market Analysis and Aggregate Revenues VII: SWOT Analysis, Program Concept, Implementation and Cost Management Plan VIII: Recommendations Appendix A: Benchmark Report Appendix B: Station Family List Appendix C: Station Market Analysis Appendix D: Aggregate Revenue Analysis © 2012 Jones Lang LaSalle IP, Inc. All rights reserved. The business activities of Jones Lang LaSalle, Incorporated are conducted directly and through its subsidiaries. Los Angeles Metro – Concessions Program Concept Section I - 1 Executive Summary Purpose In July 2012, the Los Angeles County Metropolitan Transportation Authority (Metro) retained the Jones Lang LaSalle Team to analyze the potential costs, revenues and structure of an expanded concessions program, and to make recommendations to Metro based on the findings. Existing Concessions Program Metro currently has a limited number of concessions at four stations as well as its division facilities. In 2012, Metro’s concession programs generated approximately $281,000 in revenues, excluding advertising revenues and concessions at Union Station.