ROBERT JONES WORKSHOP 2005 General Knowledge
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ROBERT JONES WORKSHOP 2005 Robert Jones’ website: www.beautemadesimple.com 1-800-8BEAUTE General Knowledge 1. RJ has worked with Sheryl Crow, Dixie Chicks, Leanne Rimes, MK NSD’s, MK Top Directors, and Corporate Staff. 2. MK Cosmetics is the first cosmetic brand company to apply make-up artist approaches to its entire existing product line. Our closest competitor, Estee Lauder, is seeing the market trend toward artist-driven lines. such as Bobbi Brown, and M.A.C. They purchased such lines as Bobbi Brown and MAC rather than applying the philosophy to their existing products. Estee Lauder also owns Stila, Aveda, Prescriptives, Clinique, and Jane. 3. First and most importantly every woman needs to remember she is beautiful. 4. Purpose of wearing makeup is to use it to artfully sculpt and accentuate your best features. 5. You sell skin care by selling the benefits, what the products will do for your customer and how it will meet their needs. You sell color cosmetics by tempting and sampling. 6. Beautiful makeup is all about the colors you use, the tools you use and where you place the actual color cosmetics---never about how much you put on. 7. The concept that “less is more” definitely holds true for makeup. Color Cosmetics are to enhance the features God gave you not change them. 8. Whatever the season or the events, beautiful makeup will boost your self-confidence, which in turn will make you, feel good about yourself, which will translate into true beauty inside and out. 9. Simple and natural means your makeup palette should be suited to your complexion and should change with each season to compliment the change in your skin’s natural tone. 10. Makeup is an emotion buy, but there is a technical side. It takes 18 – 24 months to develop a product. 11. AHA was replaced by Peptides (3 molecules joined together). More gentle on skin. 12. Forget everything you ever heard about cool vs. warm skin tone. 85% of all women are warm-tones, but 100% of women can wear warm shades. Cool shades look harsh and add age to the face. We all have yellow undertone. 13. Color Cosmetics does not have to match your clothing. You can wear warm shades of makeup with cool clothing. As you can wear cool color cosmetics with warm clothing. 14. The only true cool tones women are those who cannot tan and have the blackest of black hair. These are the only women who need pink undertone foundation shade. Ivory 105 & Black hair. To find a customer’s true undertone, look at the inside of her arm. 1 Face Conditions • Facial Masking – when a person has a lighter area in the center of the face and darker areas at edges due to a higher build up of dermis in the outer perimeter of the face. Primarily found in bronze and ebony skin tones. • Two 2 shades of foundation will be required. • Dark areas will need a golden orange undertone to lighten (xx7) • Lighter areas will need warm brown undertone to deepen (xx8) Dark under eye circles • Apply concealer just to the area of demarcation and blend up. • If severely dark, use yellow concealer • Do this before foundation / stipple foundation and powder so you don’t rub off your work. • For bronze, use concealer blend with 507 or 607. Hypo-pigmentation/ pregnancy masking/ port-wine areas/melasma • Age spots or brown spots can be caused by too much sun or by a shift in hormones during pregnancy. • This can happen to women with any skin tone. • Apply concealer only to the areas that are discolored. • Stipple on foundation over concealer • Ivory/Beige tones should use yellow concealer • Bronze skin tones should use a golden-orange concealer Covering Acne • Match concealer to foundation. Dap on blemish only. • Red Zit = use a Q-tip and Visine to take the red out • If she has lots of acne, send her to the Dr. so she does not scar. • The darker the skin, the easier to scar (scar lasts 2 years+) Scar • A scar is a raised area of skin tat has no pores, which makes it difficult to conceal because pores are what makeup clings to on the skin. • First, apply moisturizer to area, then loose powder, and then apply concealer with a brush. The concealer and the powder mix together to form a drier texture that will stick better to the scar. Broken Capillaries and Veins • Must use a tiny brush and apply carefully only to tiny line. Stipple to blend Bumps and valleys • Make foundation as matte as possible. No shine! Large Pores • Use Timewise Products • The majority of people with large pores have combination and oily skin • Oil Mattifer and Beauty Blotters are their favorite products Under eye puffiness: • Highlight shadowy dark area • Stipple on foundation • Apply another coat of concealer Rosacea: • Use yellow concealer or Ivory 200 to counteract the red. Do not over blend. 2 Lip Outliner • Keeps lip color from bleeding and feathering. • Best time to apply is after foundation and powder, before lipstick. • It DOES NOT go on the lip. It goes outside the natural lip line. • An added benefit of this product – that will not be touted by MK simply because the company has not put it through a focus group – is that you can apply the lip outliner beneath your eyes to prevent watering to fill the creases. It is perfectly safe for such use, it just hasn’t been focus-group tested so the company will not claim it in print. Eye Primer • Contains no AHA. • Apply Primer, Concealer and Powder on Eye lid to provide a smooth canvas. • NEVER apply Full Coverage Timewise Foundation, CTP or Cream DR to Eye Lid. • Medium Coverage Foundation can be used on eye lid. Concealer • Tube concealer generally has a creamier texture that’s lighter and less likely to collect in the fine lines, therefore making it great for mature skin. It provides terrific coverage and is useful because it can be further thinned by mixing it with foundation. It’s perfect to use under the eyes because it’s one the easiest on the market to blend. • Our formula has pigments that counteract skin discolorations. • Only use concealer on areas of discolored skin. • For severe brown, purple, or red spots use yellow concealer. Dual Coverage Powder Foundation • TWDC – Dual means it can be used as a foundation or pressed powder. It may be applied dry or with a damp clean sponge. Use a damp sponge for a more matte finish. TWDC is low in oil and does not clog the pores. • Use sponge application for more coverage, the brush for less coverage. • TWDC Powder Foundation may change to a darker color once it mixes with the skin’s oils. You may need to go a shade lighter if this happens. Cream To Powder Foundations • Cream to Powder Foundations were designed for the oily skin. • You do not need to powder after using TWDC. • IF you do NEED to use powder you should be using TW Medium Coverage Foundation 3 Timewise Medium and Full Coverage Foundation • The shades are numbered and can be used globally. Makeup artists think in numbers. • Each digit means something. The undertone numbers (last digit) are as follows: • 0 – Yellow – Burns then tans • 2 – Olive (Tans easily) • 4 – Pink (neutral and has both yellow & pink) Never tans, only burns • 5 – More pink • 7 – Golden orange • 8 – Warm brown • The 1st 2 numbers are the lightness and darkness color intensities. The higher the number, the darker the shade. Always start with a 0 undertone and work from there. • The ultramarine pigments in MK products create a fresher, younger, and brighter look. Not an ashy whitening effect. • The transfer resistant formula takes 30-seconds to 2 minutes to dry so that the undertone disappears into the skin. It is transfer resistant, not transfer proof. • Timewise Full-coverage is for normal to dry skin. Full is moisturizing • Timewise Medium-coverage is for combination or oily skin. It contains oil absorbers. Oil absorbers dilute coverage. People with oily skin may desire to apply a second layer. If applying a 2nd coat for more coverage, make sure the 1st coat has dried. • A damp sponge gives the best application and is more ideal if you have large pores. • MK has an ideal sponge because of its foam rubber content. You must wash your sponge with soap and water after EVERY application of foundation. Replace your sponge once a week or use a new fresh one for each application. • If finger application is preferred, make sure you wash your hands of any other products before you apply your foundation. The ingredients from another product can change the composition of the foundation, and thus, its effect. Stripe-testing: • Stripe test yourself and your customers EVERY 6 MONTHS. You may not be the same shade each season, or even each year. • Ivory-Beige skin: stripe test from jaw to neck. Match the neck, not the face. If there is red in the neck you may need to use a foundation with a pink undertone. • Bronze-Ebony: stripe test cheek to jaw. 4 Face Shapes, • Everything about your face is unique, including its shape. So why would you want to put on your makeup the same way as everyone else? • Your goal in highlighting and contouring is to create an Oval. Highlight inside the oval, and contour outside the oval. • Remember that the proper hairstyle can go a long way in balancing any face shape. Oval • An Oval-shaped face is considered by most to be the perfect facial shape because of its beautiful symmetry.