Advances in Social Science, Education and Humanities Research, volume 239 8th UPI-UPSI International Conference (UPI-UPSI 2018) KOREAN DRAMA AS EDUCATIONAL TOOLS THAT DEVELOP MUTUAL UNDERSTANDING BETWEEN COUNTRIES Farah Nabila Hamdan; Norlis Ismail UTAR
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[email protected] Abstract -- This paper presents a Korean drama as the viewers. Mass media channel that usually give educational tools for public. When the word of impact to the viewers is television. education appears, most of people will related it with books. People often to overlook it but there are many Besides influencing people lifestyle, mass ways for education besides books. Meanwhile, drama media also can educate people through the useful have been categorized as entertainment medium. knowledge that been distribute to the viewers. Purpose of this study is to changes the perception of Samsudin (2008) stated, viewers can receive lot of drama as only for the entertainment but also can be information through television because that channel educational methods. With the existence of Cultural Proximity Theory in the drama, mutual “provide culture space which have similar elements understanding can be develop within the country and in ritual, symbols and background of culture that automatically it will become the educational tool for identifies identity of the society.” This statement public. The four elements in Cultural Proximity that proved that television is an important medium in educates public while they are watching drama are the formation of society’s value and socio-culture. language proximity, visual proximity, culture proximity and value proximity. Winter This research is conducted based on the Sonata play an important role in raising up the previous research done by Aminah (2012) which tourism industry and promoting wonderful places in stated that Korean wave in Malaysia leads viewers South Korea.