- The , '. T he Museum at Stockb,'idge Port olio Spring, 1999

g Exhi itions • Made in Massachusetts • Rockwell's Hollywood • Drew Struzan: Art of the Cinema Happenings ...

Former Israeli Prime Minister Shimon Peres and historian Doris Kearns Two honored guests, Goodwin came to the Berkshires to speak at the J. Leo Dowd and Catherine Mellon Dowd lecture series. exhibition openings, an inaugural invitation and an important gift were some of the exciting events that swirled about the this past season.

When the former prime minister made Doris Kearns Goodwin, well an early morning visit to the Norman known biographer and political Rockwell Museum, he was greeted by commentator, standing in the Four Director Laurie Norton Moffatt who Freedoms Gallery before Norman introduced him to board member Jamie Rockwell's 1943 painting Freedom Williamson and board president oj Speech Bobbie Crosby.

The Norman Rockwell Museum TIle Portfolio Interim Associate Director for External BOARD OF TRUSTEES Volume 16, Number 1, Spring 1999 Relations Irma Gonzalez and Director Bobbie Crosb, Prl"Sldc/It Crb Ral"nlOnd, Edi tor Perri Petricca Finl , ICf-Prcsidnll Bcatric~ SO\ dcI', Project Manager Laurie Norton Moffatt visited l.ee Williams Scwlld "iCC-PrfSidflll ~usan Cobb Merchant, Designer Lieutenant Governor Jane Swift in ritild Virc-PrC.lidcnl james W Ireland Trcas ulfl Tlte Portfo lio is published [our limes a year by her state house office, where Norman Rose lle Kline ( hartock e /c,1i The Norman Rockwell Museum at Stockbridge Inc .. and is sent free to all members. Rockwell's Four Freedoms are promi­ Ann fitzpatrick Brown Harvcy ( hel Krcmzman nently displayed. When not in William M. Bulger Robcrt r McDermOll Copyright © I qqq bl' The Nomlan Rorkwcll Daniel M. Cain Jo hn C (Hans) Morns Museum at Stockbridge. Boston, Lieutenant Governor Swift Ja n Cohn Thomas Palli \ 11 rights reserved resides with her family in Berkshire James A. Cun nlngham.]r. Brian j. QUinn Michelle Gillet! J .M.sah adore The Norman Rock\\c ll Museum is funded III County. NeH and Jane Golub M,lrk Se lkowttz part by the Mas;achuscm Cultural Council a Elaine S. Gunn Aso Taviuan slate agency tbat supports public programs in Dand L. KlausmeyCT jamie Williamson the art.>, humanitIes and sciences. TRUSTEES EMERITI Ula \Vilde Berle Jane p. f l1zpatrick Jo hn M. Deeley. Jr No rma G. Ogden Henry II. Wiliiams,Jr.

I.aurie Norton Mo[[all, Director IMAsSAC Hr;SETIS ' Cover: Art Critic, oil on ca nvas, Satllrday Evening Post, April 16,1955 cover. Copyrighl © 1955 by the Cunis Publishing Company All rights reserved.

2 At the opening of the exhibition Visual Solutions, well known illustrator Eric Carle and his wife Bobbie take a moment's rest. Eric Carle is one of the seven illustrators whose works are The Norman Rockwell Museum in the Also at the exhibition opening was was invited to participate in an exhibition. new museum board member Jan interactive display with other Cohn Cright)Professor of American Massachusetts cultural institutions Literature and American Studies at to celebrate the inauguration of Trinity College in Hartford, Governor A. Paul Cellucci and Connecticut. Jan is seen talking Lieutenant Governor Jane Swift. Rockwell with Katharina Rich Perlow and models were invited to attend the inaugural. Looking at the her husband Dr.William Perlow. displays are model Frank Dolson, his wife Violet (left) and Claire Williams. Frank posed for the Family Tree and Claire modeled [or the advertising series [or Massachusetts Mutual Life Insurance Co.

Another interesting and exciting exhibition opening was Jarvis Rockwell's Toys. Jarvis, Norman Rockwell's son, is seen here explaining his works to board member Roselle Kline Chartock.

Smiles are visible on board members Ann Fitzpatrick Brown and Lee Williams. Jarvis Rockwell's work obviously appeals to the child in all of us. Former board president Lila Berle also is all smiles as she talks withJarvis Rockwell.

Ted and Barbara Judd o[ Tallahassee, Florida were among the first to join the museum's Legacy Society. In their estate planning, the Judd's made provisions to leave their charcoal of Spencer Tracy to the Norman Rockwell Museum. We are pleased to announce that Ted and Barbara decided not to wait with their gift; they recently presented the museum with the portrait that NR created for the Playwrights' Company for the Broadway production of The Rugged Path by Robert E. Sherwood, starring Spencer Tracy. Seen here with theJudds are Linda Szekely Cleft) Curator of Norman Rockwell Collections and Director Laurie Norton Moffatt. 3 EXHIBITION: JUNE 11 - OCTOBER 31, 1999 •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Drew Struzan: Art of the Cinema

Stephanie Plunkett, Curator oj

With neither sound nor movement, a movie must somehow capture and communicate the spirit of the story it is meant to convey. Though they blossom briefly and are quickly gone, become powerful emblems for the films they represent. As with our most enduring films, the best examples remain with us.

Batteries Not Included, acryIic and prisma on gessoed board, 1987.

Harry and the Hendersons, acrylic and prisma on gessoed board, 1986. Hook, acrylic and prisma on gessoed board, 1991.

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The Flintstones, aClylic and prisma on gessoed board, 1994, II, acrylic and prisma on gessoed board, 1989, Drew Struzan's masterful renderings of the heroes of the silver screen chronicle over two decades of American movie-making. Drew: Art of the Cinema, on view at the Norman Rockwell Museum from June 11 through October 31, 1999, will feature sixty-six paint­ ings and preparatory works by today's most celebrated movie artist. Original advertising and poster art for such groundbreaking films as , E. T. the Extra-terrestrial, Back to the Future and the series will be included, as will vibrant imagery for such popular favorites as Hook, The Flintstones, and The Great Muppet Caper:

CELEBRATE TIlE CINEMA SUMMER AT TIlE NORMAN ROCKWELL MUSEUM Members Opening: Friday, June 11, 5:30-7:30 Drew: Art of the Cinema and Hooray for Rockwell's Hollywood Celebrating Cinema Gala: Saturday, June 12, 1999 Festival Day: June, 19, 1999 Aday of fun, family activities, tours and special musical performances Summer Film Series and more. .. E.T. the Extra-terrestrial, acrylic and prisma on See the program and events calendar for details gessoed board, 1990. 5 EXHIBITION: JUNE 11 - OCTOBER 31, 1999 •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Hooray for Rockwell's Hollywood

Linda Szekely, Curator of Norman Rockwell Collections

The show time for the exhibition Hooray for Rockwell's Hollywood begins June 11, 1999 and runs until October 31, 1999. This exciting new exhibition features material from the museum's art and archival collections including vintage movie posters, lobby cards and original portraits of the movie stars.

Since Norman Rockwell was best-known for his magazine covers, people are surprised to hear that he also illustrated movie posters. Like the sound bite of a television com­ GIMI. SHY GUN SIIY CR ~:AT (iVY mercial, the movie poster, with its flash of action and

emotion, grabs our attention by urgently conveying its ",~,Icftt ••,pr ... "" em CD • C m YOUNG message with intense colors, gripping perspective and its .. ,1/_"""'1' ,"",-. larger-than-life size. AI nq Ca!!, WllllAll D£MAII£ST • IlAII DURYEA • f~" Sully ~7~a,-. ""i)'" .r-.~e..,."""""""~SlUM1MO!U1 Sc..I'IIr., ...... ,...... , ...... , Rockwell created six movie posters during his busy career. lIMI/INfllIfN ' ...... PIdIrt· ..... ".., ...... The Magnificent Ambersons (1941), The Song of Bernadette (1943) , Along Came Jones (1945) , The Razors Edge (1946) , Magazine tear sheet for the movie Along Came Jones, 1937 Cindeljeller (1960) and the second version of Stagecoach wile, Slim Pickens' joviality, or Gary Cooper's mild man­ (1966) are pure Rockwell. Each of them highlights the ner, the marquee and lobby cards guaranteed movie fans Hollywood stars with all the realism and masterly portrai­ that all their expectations would be fulfilled once they ture that is Rockwell's hallmark. Though few in number paid the price of admission. Though its primary purpose compared to his work in other fields of illustration, the was to sell tickets at the box office, a movie poster sought posters were all successful marketing tools, and some have to represent accurately the content of the movie. This was become prized items among collectors. A Rockwell poster a simple accomplishment for an illustrator whose maga­ is easy to recognize since he did not choose to differ his zine covers were easily interpreted by hundreds of thou­ artistic style for this particular genre. To do so would sands of readers. have been at cross purposes with the movie studio's marketing plan to use a "star" illustrator to sell a movie. Movie posters were produced in varying sizes, each of which was designed to be used in a different way. In In his portraits of well-known actors, Rockwell infused his order to cater to different segments of the movie-going canvases with shades and nuances of the personality each audience, movies often had more than one poster style. actor sought to portray in his or her role. Whether it was One might focus on action while another on romance. Jennifer J ones' religious fervor, Mike Connors' gambler's 6 , ...... ••

The poster for Along Came Jones featured Rockwell art­ work in the main body of the poster, while in a small inset at the lower corner an RKOlInternational studio artist added a passionate Gary Cooper embracing Loretta Young. Rockwell never was known for depicting physical passion, while in the 1940s the movie studios were intent on tar­ geting the female audience with images of romance.

Individual theaters with their varying budgets could choose the promotion products that best suited them. These included lobby cards, posters or, in some cases playbill-type programs. The size of a poster was indicated by its number of sheets. The largest, a 24 sheet one, was a literal traffic stopper at about 9 by 24 feet.

In an unusually ambitious 20th Century Fox publicity campaign, advertising director Charles Schlaifer decided to use a 150-foot high display of Rockwell's illustration for The Song of Bernadette above a Broadway theater marquee. "It absolutely sold the picture," Schlaifer reflected. It was his opinion that Rockwell's Bernadette was one of the most effective pieces ever created for a motion picture. Three years later, 20th Century Fox again chose Rockwell. This time they wanted him to paint Tyrone Power and the cast of The Razor~ Edge, a movie based on the W Somerset Maugham novel. For this film, Fox launched the most extensive billboard campaign in the history of the company Five days before the movie's world premier, Motion Picture Daily reported, "For The Razor~ Edge, the company is initiating the use of a giant 48-sheet which will key the posting campaign in New York for the world premier at the Roxy on Nov. 19."

Movie artwork also could be used on postcards and lobby cards. Studio press books showed all of the marketing tools that were available to the individual movie theaters. Included were posters sizes, suggestions for publicity stunts, newspaper ads, and, at times, sample movie reviews. Today's ephemera collector can see all of the original publiCity offerings and discover the various kinds of material that were made available for a movie by accessing a movie's press book. Poster Jar The Song of Bernadette, 1943

7 Three Cheers for OUt Generous Supporters!

We are grateful for the wonderful Chemical Bank Frank DelRe support from our faithful Norman Cigna Mr. & Mrs. James Edgerton Rockwell Museum friends. Because Citibank, N.A. Mr. and Mrs. Ray Hagan of our generous donors, we are able Eli Lilly Mr. William Hargreaves to preserve and add to our collec­ First Interstate Bank of CA Captain and Mrs. Theodore Judd Fox River Philip and Muriel Linde tions, maintain facilities, expand Freeport- McMoRan Estate of Henry W Scovill exhibitions and programs and General Electric continue to add to our reference General Dynamics center. Many thanks to all of our IBM Wish List Gifts donors who support the museum's J C Penney Mr. Henry W D. Bain mission in so many ways. ].M. Foundation Ms. Ann Benson Johnson & Johnson Mr. Robert D. Blais The following generous corporations JP Morgan Mr. Richard-Scott S. Burow and individuals have supported Kemper Securities Mr. Andrew M. Cohen the museum through December Libbey-Owens Ford Co. Mr. & Mrs. Foster K. Cummings 31, 1998. In our next issue, we Lotus Development Corp. Ms. Brenda Fore shall highlight the extensive sup­ McGraw-Hill Foundation Mr. &: Mrs. Felda Hardymon port received from our loyal mem­ Mead Corporation Mr. Michael F Kerrigan bership. Although we have made Merrill Lynch Mr. Frank McNally Minerals Technologies every effort to keep accurate lists, Mr. & Mrs. Salvatore F Soma Monsanto Ms. Elissa Sommer errors may have occurred. If we Mutual Life Ins. Co. Mr. Jonathan Wallach have omitted or misspelled your Nellie Mae Ms. Grace E. Webber name, please telephone us at 413- New England Electric 298-4123 so that we may correct New York Times the error. NYNEX Gifts & Grants Pfizer Mr. &: Mrs. Thomas Aceto Matching Gifts Philip Morris Mr. Selwyn Atherton Pittway Corporation. Berks hi reBank We gratefully acknowlwedge all of Readers' Digest Mr. & Mrs. Peter Berle the businesses that participate in the Schweitzer-Mauduit International Mr. Robert D. Blais matching gift program. The following Joseph E. Seagram & So ns Mr. & Mrs. Clayton E. Burke companies have all helped to double SmithKline Beecham Mr. Michael Burke and sometimes triple donor's gifts to Textron Mr. George Cohen the Norman Rockwell Museum. Times Mirror Ms. Linda B. Colvin Cooper Family Partnership American Express Times Warner Crescent Preservation Company A T&T United Technologies Mr. &: Mrs. Foster K. Cummings BankAmerica Warner Lambert Mr. &: Mrs. James Cunningham BankBoston The Williams Companies Curtis Archives Bank of Toyko, Mitsubishi, Ltd. The Eric Carle Foundation Bankers Trust Company Gifts of Art First Massachusetts Bank Becton Dickinson & Co. Larry and Diane Barr Ms. Nancy Fitzpatrick BellAtlantic Adele Boyd & Mr. Lincoln Russell Black & Decker Mr. and Mrs. David Braman Mr. & Mrs. Raymond C. Forbes Chase Manhattan

8 Mr. Philip V Gallagher Mr. &. Mrs. C. Jeffrey Cook Nejaime's Wine Cellars GE Fund Mr. &. Mrs. J. Player Crosby NR Estate Licensing Co. Mr. &. Mrs. John H. Fitzpatrick Philip Sedgwick Deely &. Assoc. Mr. Lawrence Oberwager &. Phoebe W Haas Charitable Trust Mr. Daniel Dempsey Ms. Mary Mullen Mr. &. Mrs. Richard S. Hellawell Mr. &. Mrs. Jonas Dovydenas Mr. &. Mrs. Brian J. Quinn Mr. &. Mrs. Douglas F Ingram Mr &. Mrs. Richard Drees Ms. Cherry Rainone K*B Toys Mr. &. Mrs. James Eder Mr. &. Mrs. David M. Ranzer Ms. William R. Kerver Elser Insulation Mr. &. Mrs. Milton Rattner Mr. &. Mrs. David L. Klausmeyer Mr. &. Mrs. Carl Feinberg Ms. Arline W Rayner Mr. &. Mrs. Harvey Chet Krentzman Ms. Nancy Fitzpatrick &. Dr. &. Mrs. F Peter Rentz Robert Lehman Foundation Mr. Lincoln Russell Mr. &. Mrs.]. Jeffery Rold The Henry Luce Foundation Mr. &. Mrs. Steve Foose Dr. Leonard Rosenfeld The High Museum of Art Mr. &. Mrs. Raymond C. Forbes Mr. &. Mrs. Jean]. Rousseau Mass Cultural Council Dr. &. Mrs. John Galt Mr. &. Mrs. Bradley Sacks Mr. &. Mrs. Timothy R. McLevish Mr. &. Mrs. James W Giddens Mr. &. Mrs. Joseph M. Salvadore Mr. Frank W McNally Ms. Michelle Gillett Mr. &. Mrs. Don Sarin Ms. Virginia R. Neri Mr. M.G.H. Gilliam Mr. Scott Sawyer Mr. Ted O'Rourke Mr. Robert L. Grand Ms. Jeannine R. Schoeffer Mr. &. Mrs. Thomas Patti Mr. Robert K. Green Mr. &. Mrs. Charles T. Schulze Pittsfield Cultural Council Mr. &. Mrs. Clarence S. Gunn Ms. Jo Ann Seker &. Ms. Susan Staub Mr. &. Mrs. Brian]. Quinn Mr. &. Mrs. John H. Fitzpatrick Mr. &. Mrs. Mark SelkowilZ Mr. Peter C. Rainone Ms. Bobbie Hallig Seven Hills Inn The Red Lion Inn Ms. Jeananne Hauswald Harris Ms. Sharon Shepard Mr. &. Mrs. Peter Rockwell Mr. &. Mrs. Cyrus A. Henry, Jr. Mr. &. Mrs. Steven Spielberg Mr. &. Mrs. Thomas Rockwell Mr. &. Mrs. Peter Herbst Mr. Tod Tarrant Mr. &. Mrs. Mickey Sego Mr. &. Mrs. James Hindels Mr. &. Mrs. Aso Tavitian Mr. Oswald Stewart Dr. &. Mrs. Fred Hochberg Mr. &. Mrs. Robert M. Thomas, Jr. Mrs. Anson P Stokes, Jr. Ms. Dorothy S. Hotchkiss &. Ms. Margaret C. Turner Syncsort, Inc. Ms. Frances S. Toolin Mr. &. Mrs. Gregory van Kipnis Mr. &. Mrs. David E. Williams Mr. John Ingle Mr. Stephen Viscusi &. Mr. &. Mrs. Lee Williams Mr. &. Mrs. James W Ireland Mr. Casey McNamara Lt. Col. &. Mrs. H. H. Williams, Jr. Ms. Julia Rosalyn Isch Mr. Jonathan Wallach Mr. &. Mrs. Edwi.n A. Jaffe Wheeler &. Taylor, Inc Mr. &. Mrs. R. Courtney Jones Mr. &. Mrs. Reid White Art Acquisition Fund Mr. &. Mrs. Edward Kaminow Mr. &. Mrs. Lee Williams Mr. &. Mrs. Thomas Aceto Mr. &. Mrs. David L. Klausmeyer Mr. &. Mrs. Mark Williams Admiral Roofing Sales, Inc. Mr. &. Mrs. Harvey Chet Krentzman Lt. Col. &. Mrs. H. H. Williams, Jr. Ms. Christi Agostino-Erd Mrs. Lenore Ladenheim Ms. Carol A. Wilson Mr. Lawrence E. Alvord Mr. &. Mrs. Michael Mammonc Mr. &. Mrs. Bud Wyman Dr. &. Mrs. Jonathan Aronoff Mr. &. Mrs. Thomas McCance Dr. &. Mrs. Manuel F Yvars Mrs. Lila Berle Mr. &. Mrs. David McKcarnan Ms. Phyllis G. Bradbury Ms. Patricia A. McLaughlin Ms. Ann Fitzpatrick Brown Mr. Steve McTavish &. Gifts in Loving Memory Mr. John M. Busciglio Ms. Laura Underwood In loving memory of Katherine Alvord Mr. &. Mrs. Daniel Cain Mead Corporate Foundation by Mr. Lawrence E. Alvord Cain Brothers Foundation Mr. &. Mrs. William B. Millis In memory of Mr. &. Mrs. Sam Goldstein &. Ms. Stephanie Brady by Mr. &. Mrs. Lewis B. Campbell Craig &. Laurie Norton Moffatt Ms. Barbara Viniar Mr. &. Mrs. Paul]. Carlo Ms. Gayle Moskowitz Mr. &. Mrs. Myron Chefetz Ms. Adria Mueller

9 Exhibition: March 13 - June 20, 1999 ...... ' MADE IN MASSACHUSETTS The Art of Illustration in Massachusetts

Stephanie H. Plunkett, Curator of Illustration

The Norman Rockwell all of the forty-seven exhibitors to When illustrating Papa Gatto, an tell us something about themselves Italian fairy tale, Museum's first juried illustra­ and their work, and their responses created a sense of authenticity in the tion exhibition, Made in were insightful and enjoyable. It is work by gathering references on peri­ MassachusetB celebrates impossible to include here examples od costumes, interiors and settings. of all the works and the artists' com­ Each image was initially designed in the art of contemporary ments. Thus, the following is but a miniature, as a 2x4 inch thumbnail illustrators living and working glimpse into the minds and working process of some of the very talented in the state that Norman Massachusetts artists represented in RockweH called home for his the exhibition. last twenty-five years. Bob Marstall's research for An Last Fall, Atlantic Monthly art direc­ Extraordinary Life: The Story of a tor Judy Garlan and renowned Monarch Butterfly included every­ illustrators Etienne Delessert and thing from raising in his studio Robert Andrew Parker took on the dozens of monarchs from locally difficult task of reviewing the collected eggs to actual field work in sketch. When Ruth was satisfied almost 450 submissions that we the central highlands of Mexico. He with the overall layout of the book, received. This was an appreciated she photographed local models in and enthusiastic response to our rented, bought or borrowed costumes call for entries. The criteria for before final sketches were made. consideration were a creative approach to visual problem-solv­ The idea for Christin Couture's ing, conceptual clarity and the Tubeman came from watching hun­ graphic/technical strength of each dreds of tubers float down the work. After much deliberation and Deerfield River in Charlemont, MA difficult decisions, the final selec­ on summer weekends. Her paint- tions were made. ing, a mysterious depiction of a lone man at sea in a tube, inspired Flo 1 Although the images included in and Rich Newman of the rock band - Made in Massachusetts were created 1! ·'"c in response to a diverse range of commercial projects and assign­ ments, each artist's personal aesthet­ took hundreds of photographs and ic and expressive nature is clearly made many sketches of butterfly evident. How do illustrators habitats and scenes in Western approach visual problems and devel­ Massachusetts that eventually op an artistic vocabulary? I asked became the basis for his paintings.

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Tagyerit to write a song about it. because of the mood and subject of The image appears on the cover of his work, Gary layered his finely their upcoming CD. detailed drawings with water color washes until he achieved the As a child, Margot Apple wanted to desired effect. be a cowgirl. When she received Picking Peas, a self-promotional piece by Elizabeth Buttler was inspired by a nonsense rhyme about a chicken who sneezed. An anima­ tion artist for the past thirteen years, Elizabeth wanted to trace the progression of a sneeze from first tickle to final explosion. Her These and many other wonderful research included the study of high­ works give testament to the fact that speed photography that featured a the art of illustration is alive and well sneezing man. She then imagined in Massachusetts. The sixty-eight the assignment to illustrate Caseys what the man would look like if he works by forty-seven artists that are New Hat, a cowboy story, she was in were a chicken. on display in our Stockbridge Room "heaven" drawing beloved Western gallery commemorate the continuum scenes, horses, saddles and related and evolution of Rockwell's beloved paraphernalia. Although much of profession. These original paintings, her work was drawn from memory, drawings, collages and digital images she referenced Western Horseman have been published within the past magazine for specific details. three years on book covers and in children's books, in magazines and Gary Lippincott also drew upon newspapers, on posters, calendars youthful aspirations when creating and note cards, in advertisements the for The Skull of and on self-promotional mailers. Truth, a young adult novel by Bruce Although the names of many Coville. The magic props pictured contemporary illustrators go unrec­ in his images were readily available, ognized, the fact that their images since, as a young lad, the artist Michael McCurdy's illustrated are widely enjoyed and appreciated aspired to being a magician. Known Gettysburg Address was unusual underscores the significance of primarily as a fantasy illustrator, work for the artist from a produc­ illustration art in our daily lives. tion standpOint. The text of the address was set by hand in metal type and the title was hand-lettered MADE IN MASSACHUSETTS by friends in order to give the will be on view from piece a feeling appropriate to its time. Research was needed for the March 13 - June 20, 1999 accurate portrayal of uniforms and and is generously objects, but images were purposely kept spare to enhance their visual presented by impact. ~ First Massachusetts Bank A Banknorth Financial Resource

11 Acquires the

Laurie Norton MoHatt, Director

It gives me great pleasure to creative process announce that the Board of Trustees tha t preceded the has voted to acquire the Art Critic, a final painting. Saturday Evening Post cover of 16 These works were April 1955, that has been on long­ the subject of one term loan to the museum. In order of the museum's to secure this important painting, very popular exhi­ the Board of Trustees allocated funds bitions, From Idea from our Art Acquisition Fund to to Illustration, initiate the purchase. As in the past, which demonstrat­ we are inviting our members and ed Rockwell's friends to invest in building the meticulous tech­ museum's art collection by making a nique and rigorous special donation to the Art Critic. method of staging Several funding initiatives are under a painting. For way, including a fabulous Cinema these reasons, the Celebration on June 12 to raise Art Critic, oil on canvas, Saturday Evening Post, museum's curatori­ funds to finalize the purchase. April 16, 1955, cover al staff and I rec- posed as the student. Also, it is one ommended that the board select this You might wonder how the museum of a handful of Rockwell's paintings painting over numerous other possi­ chooses to purchase one Norman that makes historical reference to his ble acquisitions. Rockwell painting over another. The knowledge of and admiration for the Art Critic adds a number of interest­ artists who preceded him. Note the Norman Rockwell was such a gifted ing dimensions to our collection as painting to the right of the portrait artist that he made the creative in which the men seem to process look effortless, belying the The Art Critic adds a number be peering down at the actual struggle and hard work each disheveled art student. painting entailed. The preliminary of interesting dimensions to Rockwell originally began studies for Art Critic document the our collection as two of this painting within a decisions he faced as the painting painting as a Dutch land­ unfolded and the dramatic changes Rockwell's family members scape. In its final version, he made to create the final work. posed for the painting. it became a painting simi- The modifications that affected the lar to one of the many sev­ narrative of the painting involved two of Rockwell's family members enteenth century group portraits by characters, plot, setting, conflict and posed for the painting. His wife Frans Hals. Another important fact resolution. He carefully posed his Mary was one of the models for the is that the museum has in its col­ models, composed his pictures and portrait of the lady, and their oldest lection six preliminary drawings edited his own work at every step. son Jarvis, who was studying art, and sketches that document the Beginning with a thumbnail sketch,

12 he proceeded with preliminary drawings in charcoal and color studies in oil before he arrived at the finished piece.

As the studies for the Art Critic show, originally Rockwell conceived the woman in the Rubenesque-style painting to be a more dour, heavy­ Art Critic, oil on acetate board, /955, study for Post cova set woman. His wife Mary posed with a cap on her head, exhibiting vas as reference, Rockwell was able Sharing with our visitors all exaggerated facial gestures. The to refine his choices as the work these insights into Norman woman in the painting then began evolved. Also evident from the to take on a more stylish younger studies is the point at which he Rockwell's creative process and thinner figure. He drew her introduced the figure of the young was a most compelling reason art student to the painting. The pre­ liminary studies also reveal how to add the Art Critic to the Rockwell experimented with the museum's collection. We background of the painting. He added and then removed wallpaper; invite you to help us make the plain floor became a block pat­ this spectacular purchase tern and the molding of the wall paneling was changed. possible by sending your contribution in the attached The final work clearly demonstrates Rockwell's interest in the smallest postage-paid envelope. Every details. He added textured dabs of donation to the Art Critic color to the student's palette, which contributes greatly to the accuracy fund will be gratefully of the scene, even though this level acknowledged with print of of detail could not be observed Art Critic, charcoal and pen on board, when the final work was reproduced this very special painting. 1955, study for Post cover. as a Post cover. face in a more natural form. Refining the woman's image, he raised the eyebrows, opened the Save the f)ate eyes, changed the direction of her gaze and altered the twisted mouth June 12, 1999 and nose. The neckline of her dress was lowered and a pendant added to Celebrating Cinema her neck. Her face came to life as a gala event at the Rockwell drew her expression not Norman Rockwell Museum to raise funds just as surprised but saucy. for the purchase of the Art Critic.

These earlier versions of the woman Your invitation will be arriving soon. were done on clear acetate. By tack­ For further information please call: Art Critic, pencil on paper, 1955, ing these acetate images to his can- study for Post cover. 413-298-4123 13 Jarvis Rockwell's World

Cris Raymond, Portfolio Editor For twenty years, Jarvis Rockwell has been collecting small plastic toys and creating a whole new world of art with them.

These figures, popular in every scenarios that he encases in 10 by present and to come. When you see country, have become symbols of 12 inch Plexiglas boxes. The ques­ his creations through the artist's our times. To meetjarvis is to be tion most people ask is, "Is this art?" kaleidoscopic mind and then bring caught up in the incredible joy that Jarvis infuses his dioramas with your own experiences to them, you he expresses when discussing the creativity, wit and experiences past, know with certainty that this is art.

14 When asked the inevitable ques­ art is becoming well known Bluto and all the "punch and tion of what would his famous through articles in magazines and sock" business, and finds herself father think of these works, Jarvis newspapers including Art Forum, in quite another life. laughs. As Norman Rockwell The Artful Mind, The Boston Globe , loved toys, Jarvis believes that his and People magazine. His reaction Rockwell works on more than one father would have been fascinated to this is delightfully honest, box at a time. His tableaux do by his dioramas, and would have "Fame is a good thing," he laughs. not have titles, as he believes that loved the humor in them. Regard­ titles restrict them, and that the ing his two brothers, children's What exactly is the art ofjarvis viewers are expected to bring their book writer Tom and sculptor Rockwell? In each tableau, own thoughts and experiences to Peter, Jarvis said of the impact of Rockwell places several small the scenes. What, one might his works on them, "I hit my plastic figures in a setting, often think, could be more restrictive with miniature furni­ than encasing these dynamic fig­ His tableaux do not have ture, carpeting and ures in small, dust free , cannot­ titles, as he believes that palm trees. Palm be-touched areas? To this obvi­ trees caught Rockwell's ously uninformed thought, titles restrict them, and that attention when he Rockwell's immediate reply is, the viewers are expected to noticed their repeated "The boxes do not enclose the fig­ use in automobile ures! They are like in space cap­ bring their own thoughts and showrooms. He uses sules, ready to take off! " He also experiences to the scenes. the trees to delineate points out that toys are getting space. Rockwell larger and larger, and political brothers below words, and they keeps trying out ideas with no issues are getting wilder and almost died laughing." definite plan of where he is going wilder, and Jarvis Rockwell sees with the idea. He calls it kind of all these happenings as related, In the 1950s, Jarvis Rockwell stud­ a lonely journey, a process rather but where it is all leading, he will ied at the Art Students League in like daydreaming. Some of the not venture a guess. An "outside New York City with famous artist dioramas depict situations that artist?" Perhaps this outside artist George Grosz. When he speaks of come to a dead sop; they are not has the vision to see more of what his years as a painter, he says with going anywhere, and no further is going on inside than any lesser the most ingenuous smile, "Every action is expected or required. visionary can imagine. The exhi­ time I sat down to paint, I fell Many of his small figures have bition Jarvis Rockwell's Toys was asleep." Jarvis considers himself duplicate heads that are displayed on display at the Norman one of the "outside" artists. His in a miniature refrigerator. His Rockwell Museum from December works have been shown at the thought ]S that each character has 5, 1998 until March 7th, 1999. Casey Kaplan Gallery and the diverse personalities and these Museum of Contemporary Art in personalities need to be kept cool New York City, and in so that they don't go bad. Massachusetts at the Williams Rockwell delights in taking toys College Museum in Williamstown, out of their usual context and the Berkshire Museum in dropping them into different Pittsfield, and here at the Norman scenes. In one tableau, Olive Oyl Rockwell Museum. Lately, Jarvis' breaks loose from Popeye and

15 GALA FUND RAISER: JUNE 12

Excitement is building at the Prequel poster. Steven Spielberg, Vail, Colorado and a very special Norman Rockwell Museum about Norman Rockwell Museum trustee, basketball signed by famous Boston Celebrating Cinema, a special Celtics team members, including summer evening planned for June Larry Bird, Kevin McHale and others. 12th. Ann Fitzpatrick Brown, Chair, will be joined by Gene Shalit, 1 Your invitation to this Honorary Chair, in hosting this ~ ';;; fabulous event will be spectacular summer affair to .3 g> raise funds for the acquisition of arriving in early May. Please ~ r.:'=:~;;~ Art Critic. i do join movie reviewer Gene J 41 .£ Shallt, Hollywood illustrator The gala'S centerpiece will be a gour- ~ Drew Stmzan and all of our met dinner followed by an auction @ of art, memorabilia and autographs. } Norman Rockwell Museum , Celebrating Cinema friends for a spectacular committee member and creator of will also be donating movie memo­ summer evening, Celebrating the famous Star Wars Trilogy, has rabilia for the auction. Additional donated a set of autographed Trilogy tantalizing auction items include Cinema. We look forward to posters, including the newest trips to Santa Fe, New Mexico and being with you on June 12th!

NON PROFIT ORGANIZATION - u.s. POSTAGE The PAID Permit No. 33 Norman STOCKBRIDGE MA 01262 Rockwell Museum at Stockbridge

Stockbridge, MA 01262

Saturday, April 10, 3pm Tuesday through Friday Sunday, May 2, 3pm Sunday, May 16, 3pm SECOND SATURDAYS April 20 through 23 GALLERY TALK GALLERY TALK I-2:30pm Made in Massachusetts Rockwell's Stockbridge Artists of the Berkshires: for ages 8 and up Discover the diversity of illustration by artists from Enjoy the home town stories and histories Andy Mat/ow and Laurel Tewes TECHNIQUES Explore what artists do and why they do it. our home state with Stephanie Plunkett, curator reflected in Rockwell's Stockbridge Explore the working methods of Eric Carle for of illustration. Free with museum admission. paintings as Claire Williams, former Joining us this month are area artists Laurel one class or a ll four! Tewes and Andy Matlow whose collaborative Rockwell model and museum guide, April 20: Opening Books: making a book dummy Saturday, May 8, lOam to 2pm shares her impressions, memories and works grace many homes in Berkshire County April 21: Preparing Paper THE BUSINESS OF ART knowledge. Free with museum admission. and beyond. They will discuss and show April 22: Creating Collage I examples of their team approach to trompe April 23: Creating Collage II Understanding and Navigating the Saturday, May 22, 8:30am to 4:30pm I' oeiL and their unique style of work. Each day: $8, $4 members. Illustration Marketplace EDUCATORS' SEMINAR Combine with WRITING WORKSHOP and take both Though many opportunities exist for illustrators, These illustrated talks are free of charge. on any given day for $12, $6 members understanding and effectively navigating the Let Freedom Ring Admission to museum galleries not included. Let Freedom Ring! America stands as a This hand indicates programs professional marketplace can be a key factor in Tuesday through Friday success. Join Irena Roman for this insightful look proponent of democratic freedom to Saturday, April 17 specifically designed for \\I, April 20 through 23 at the many facets of the field. Developing and people the world over. Freedom worth StorytellefDovisBotes.ApriI17. children and families ~ FAMILY TIME 3-4:30pm reinventing a portfolio, creative self-promotion, dying for - freedom worth celebrating. Animals! for ages 8 and up making contacts and contractual agreements Friday, June II, 5:30-7:30pm for all ages WRITING WORKSHOP will also be discussed. Artists may bring three This day-long conference for K-12 MEMBERS' OPENING classroom teachers will focus on ways to 1:00 Try your hand at making stick puppets of Stories, tales, yarns and fables a ll begin as ideas. pieces of work for review. Sunday, April 4, 3pm teach about freedom on national, Drew: Art of the Cinema and different animals. Expand on your ideas through writing in this GALLERY TALK international and local levels. More 2:30 Explore the exhibition Visual Solutions to special workshop. Take one or take them all! Irena Roman is an award-winning artist who has Hooray for Rockwell's Hollywood particularly, the day will spotlight how Editorial Illustration see gorillas, lions, and more as animals abound April 20: Tale Spinning: brainstorming and drafts created illustrations for newspapers, magazines, Members are invited to enjoy this preview cultural institutions such as museums and Take a look at the editorial illustrations included in the work of illustrator Eric Carle. April 21: In the Frame: idea development corporations and advertising c lients including of the two new summer exhibitions! historical societies use object-based in the exhibition Visual Solutions. Celebrities, 3:00 Do you know about coyote? The wide April 22: Let's Talk: writing dialogue The New Yorker, The Atlantic Monthly, Business learning theory as they teach about current events and lifestyles as interpreted by mouth frog? or the black panther? This is your April 23: Vision and Revision: drafting, sharing, Week, The National Fire Protection Association Saturday, June 12, 1999 freedoms worth dying for and celebrating. illustrators and C.F. Payne will chance to find out as storyteller Davis Bates and feedback and Sunrise Greetings. An assistant professor at HOLLYWOOD GALA be discussed as well as the working techniques describes delightful animal tales for all ages. Each day, $8, $4 members. Massachusetts College of Art her work is Celebrate with us Hollywood style as the Seminar includes morning keynote and employed. With museum guide George Children free! Half-price for adults with children. Combine with TECHNIQUES and take both on any included in Made in Massachusetts. This Norman Rockwell Museum hosts a plenary session, lunch and afternoon Church. Free with museum admission. given day for $12, $6 members program is sponsored by Cain, Hibbard, Myers gala to raise funds for the purchase of workshops, panel discussion and perfor­ Saturday, April 17, 5:30pm and Cook. Bring lunch; we'll provide beverages Norman Rockwell's painting The Art Critic. mance. $75, $65 members, includes lunch. Saturday, April 10, lOam to 2pm ART TALK Saturdays and dessert. $35, $30 members. For information please call (413) 298-4123. THE BUSINESS OF ART April 24 and May 1 An Evening with Richard Michelson Saturday, May 22, 5:30pm 12-4pm Saturday, May 15 Saturday, June 19 Designing and Marketing Enjoy an evening's discussion with Richard ART TALK ADULT ART WORKSHOP FAMILY TIME FESTIVAL DAY Greeting Cards Michelson about the nature of the creative An Evening with Michael Deas Professional and aspiring artists are invited to process and the trials, tribulations and rewards Painting Techniques: Playing Games Far, Far Away A classicist whose images seem to radiate join us for this in-depth look at the of artistic collaboration. R. Michelson is an for all ages for all ages Underpainting and Glazing light from within, Michael Deas is among contemporary greeting card market. Jeanette award-winning poet whose acclaimed 1:00 Artist Jane Tingle Broderick guides families Join us for a day of fun family activities Join artist/educator Michael Mark in a special art the most accomplished realist painters of Robertson will discuss the design, production, children's books include Grandpa's Gamble, in designing and painting their own game designed to complement the two new workshop for adults and serious teens. This class our day. Enjoy this fascinating look at the merchandising and marketing of all types of illustrated by Barry Moser, and Animals That boards to keep and play with together. exhibitions, Drew: Art of the Cinema, and will explore underpainting and glazing - oil artist's process, challenges and award­ cards. Practical information about conceptual Ought to Be, illustrated by Leonard Baskin. Class will be repeated at 3pm. Hooray for Rockwell's Hollywood. The day painting techniques which were the building winning illustrations. Michael Deas has development, production techniques, Original works from these recent books are on 2:30 Join in this family tour to discover family fun will include painting in watercolor, family blocks for artists of the past such as Rembrandt painted for advertising, redesigned the contracts, cost estimation, copyright laws, mass view in our Made in Massachusetts exhibition. and game playing in the paintings. tours of the exhibitions and a special and Vermeer, as well as for modern-day artists logos for Columbia and Tri Star Pictures, market and small studio sales, and catalogue 3:00 Game boards part 2. musical performance. At 3:00pm, enjoy including and Michael Deas. and designed seven U.S. Postal Service development and presentation will be The owner of R. Michelson Galleries in Amherst Children free! Half-price for adults with children. the sounds of Tamboura as David Reed stamps. His original images are currently included. Artists may bring up to five pieces of and Northampton, Mr. Michelson also brings the sunshine rhythms of the 'I After viewing Deas' work In the exhibition Visual included in our Visual Solutions exhibition. A work for review. represents many of the country's most pro­ Lily. © 19Q3 Mic hael Deas Caribbean to the Berkshires! Children free! Solutions, participants wi ll create an opaque reception will follow. $5, members free. minent children's book illustrators. A reception tonal underpainting, and glaze with transparent Half-price for adults with children. Jeanette Robertson is a painter and freelance with the author will follow. $5, members free. layers of color. Experience in oil painting is not Sunday, June 6, 3pm greeting card designer who has successfully required. A list of basic materials will be available Sunday, June 20, 3pm GALLERY TALK created and marketed her own line of note Sunday, April 18, 3pm to a ll registrants. GALLERY TALK cards. Her upcoming book on the subject GALLERY TALK Sculpture Walk Hollywood Pictures published by North Ught Books, will be available Sculptures by Rockwell's youngest son, Rockwell's Four Freedoms Most recently, Michael Mark has worked in From ET to Miss Piggy, from Jerry Lewis to in the fall of 1999. This program is sponsored Peter grace the museum landscape. Join Norman Rockwell's timeless images painted Amsterdam at the Rijksakademie van Bing Crosby, galleries abound with images by Cain, Hibbard, Myers and Cook. Bring Abigail Diamant assistant manager of while the world was at war continue to resonate Beelende Kunsten, preparing panels and from Hollywood films . Join museum guide lunch; we'll provide beverages and dessert. visitor services, for a look at these playful across time. Rediscover the Four Freedoms with demonstrating painting techniques. Meg Williamson as she takes you through $35, $30 members. pieces. Free with museum admission. museum guide Bob Stevens. $50, $40 members. the exhibitions Drew: Art of the Cinema, Free with museum admission. and Hooray for Rockwell's Hollywoodl Through May 31. 1999 June 12 through Oct. 31. 1999 VISUAL S OLUTIONS: D REW: ART OF T HE C INEMA Original art of movie posters by Drew SEVEN I LLUSTRATORS AND THE Struzan for blockbusters such as Back CREATIVE P ROCESS to the Future. E. T. the Extra Terrestrial. An exhibition that explores the working and Indiana Jones and the Temple of methods of seven contemporary Doom. illustrators: Eric Carle. Diane and Leo Dillon. Michael Deas. Wendell Minor. Barbara June 12 through Oct. 31. 1999 Nessim. and c.F. Payne. Represented are H OORAY FOR ROCKWELL'S paintings. drawings. collages and computer images from children's books. H OLLYWOOD! editorial Illustration and book cover art as Original art and ephemera relating well as preparation materials and to Rockwell's illustrations of sketches. Sponsored by Berkshire Bank. Hollywood.

March 13 through June 20. 1999 MADE IN MASSACIIUSETrS Made in Massachusetts. a juried I exhibition. celebrates the art of many illustrators who live and work in the state. Presented by First Massachusetts Bank.

Programs and

o N N I Events ~ ~ Q) o o.... I Spring 1999 '

'"c o 2 o "0 ~ ci Permanent Exhibits 9l x & OJ My ADVENTURES AS AN lLLU5TRtffi)R '0 Q) MIRROR ON AMERICA .0 E ::J My BEST STUDIO YET Z

Call (413) 298-4100 ext. 220 for reservations or information. Pre-registration for all programs Is requested: fees include museum admission. All programs take place at the Norman Rockwell Museum at "0 stockbridge. Route 183. stockbridge. MA 01262. unless otherwise indicated. Museum members receive special 2 B program discounts and morel For membership Information. please call (413) 298-4100 ext. 234. OJ OJ o () ;=+= ;=+= C o L.U OJ Visit our web site al: Coyer Photo C aptions qnd Credits: E E E C :; Norman Rockwell poses for 7he Dugout; Saturday Evening Fbst OJ OJ ::J www.nrm.org c 2 2 2 o 15 cover. 1948. Photo by Gene Pelham. E o OJ c o .J::. ~ Q ~ E OJ z a.. a.. a.. a.. « Vi