14Th Edition May 22Nd to October 2Nd 2016 Media

14TH EDITION MEDIA MAY 22ND TO OCTOBER 2ND 2016 KIT AN ESSENTIAL MEETING PLACE

Piknic Électronik is an outdoor electronic music event offering immersive, social experiences in a friendly environment. Located in an urban park just 10 minutes from downtown Montreal, Piknic brings together thousands of electronic music enthusiasts every Sunday from May to October. Piknic Électronik’s diverse programing has made it a highlight of the Montreal summer cultural circuit for over 13 years. For this year’s 14th edition, Piknic is back with 22 events from May 22nd to October 2nd.

The Piknic concept has expanded beyond Montreal’s borders. In 2012, the first Piknic Électronik kicked off in Barcelona, followed by Melbourne and Dubai in 2014, and Lisboa and Santiago in 2015. More cities worldwide are soon to come, stay tuned!

109 096 22 ATTENDEES EVENTS IN 2015 IN 2016 15$ ENTRY JEAN-DRAPEAU FEE METRO STATION AN OASIS IN AN URBAN PARK

Piknic calls the idyllic greenery of Parc Jean-Drapeau home. Located on Île Notre-Dame, Piknic Électronik’s site is easily accessible by public transit and offers some of the best views of Montreal.

The site has two stages: a main stage hosting international guests and a second stage reserved almost exclusively for local artists, creating two different musical atmospheres. Piknickers can also gather in the picnic area, a food area, several spots with bar service or on one of the many lawns, depending on their moods.

2 1 STAGES FOOD AREA

RESTING 13 AREAS BARS 2016 EDITION: 22 EVENTS

MAY

22-23 • 29 JUNE

5 • 12 • 19 • 26 JULY

3 • 10 • 17 • 24 AUGUST

7 • 14 • 21 • 28 SEPTEMBER

3-4-5 • 11 • 18 • 25 OCTOBER

2 SUSTAINABLE DEVELOPMENT

Sustainable development is part of Piknic Électronik’s DNA. We’re deeply concerned about the impact our event has on the environment, so we use a host of methods to reduce our ecological footprint. A coherent, sustainable development plan was established by one of Piknic Électronik’s founders, a member of the Quebec Council for Eco-Responsible events, to ensure compliance with our engagements.

In 2013 we implemented a system of reusable Éco-cup cups, which considerably reduced the amount of waste generated by our event. This green initiative was recognized by the industry and general public and has since been implemented at several other events. We also limit the distribution of product samples and printed ads on our site, and have installed a water fountain to reduce the number of plastic water bottles. These are only a few examples of measures taken towards sustainable development. CONSTANT GROWTH FROM 2003 TO 2015

74 000 FACEBOOK FANS 11 000 TWITTER FOLLOWERS 109 000 5 260 INSTAGRAM FOLLOWERS + 500 SNAPCHAT FOLLOWERS 752 800 PAGES VIEWED ON PIKNIC WEBSITE

2015

AVERAGE GROWTH OF 17,8% PER YEAR ORIGIN PIKNICKER PROFILE 20%

80%

GENDER

AGE

33%

51% 42 58 5% 10%

EDUCATION

27% COLLEGE 56% UNIVERSITY Source: Watson study conducted from 09/20/2015 to 09/28/2015

17% HIGH SCHOOL WHAT THEY SAID

“ The positive mood and genuine happiness found among the crowd at Piknic is unmatched in Montreal. Each Sunday event seems to outshine the last. ” Alex Leonard, Canada Nightlife (CA)

“ One of the best places to be every weekend. Throw on some shorts, gather some friends, head down to Pac Jean-Drapeau, and make some memories. ” The Main MTL (CA)

“ Go if you love being surrounded by nature, with a view of the water, listening to great music, eating amazing food and having fun with friends, or making new ones! The weekly event is based around music but is much more – its a complete social experience. ” Laren, Princess With a Backpack (US)

“ It’s now one of North America’s most beloved electronic-music get- togethers. ” Bruce Tantum, XLR8R (US)

“ Piknic Électronik still remains as the best summer party Montréal has to offer. ” Tom Fancke, Whonosmusic (AU)

“ Now on its 13th consecutive year, Piknic has evolved into one of the world’s premier events, and just keeps on growing. ” Synden Hope-Johnston, MTL Blog (CA)

“ Such is their success, the promoters are now up and running across the globe having brought the brand to Paris, Melbourne, Barcelona and Dubai. ” Dermot O’Sullivan, Magnetic Magazine (US) NOTABLE GUESTS

Agoria [FR] Josh Wink [US] Art Department [CA] Julio Bashmore [GB] Amon Tobin [US] Justin Martin [US] Boddika [GB] Kevin Saunderson [US] Catz ‘N Dogz [DE] Kode9 [GB] Claude VonStroke [US] Koze [DE] Craig Richards [GB] Luciano [CH] Damian Lazarus [GB] Lunice [CA] Daniel Avery [GB] Maceo Plex [US] Diplo [US] Major Lazer [US] dOP [FR] M.A.N.D.Y [DE] Dubfre [US] Mano Le Tough [IE] Dusky [GB] Matthew Herbert [GB] Eats Everything [GB] Maya Jane Coles [GB] Ellen Allien [DE] Michael Mayer [DE] Floating Points [GB] Minilogue [DE] Flosstradamus [US] Mr. Scruff [GB] Green Velvet [US] Nicolas Jaar [US] Gui Boratto [BR] Nina Kraviz [RU] Guy Gerber [IL] Paul Kalkbrenner [DE] Heidi [GB] Radio Slave [GB] Jackmaster [GB] Ricardo Villalobos [CL] Jacques Greene [CA] Richie Hawtin [CA] James Holden [GB] Scuba [GB] Jamie xx [GB] Sébastien Léger [FR] Jesse Rose [GB] Soul Clap [US] Jillionaire [TT] The Martinez Brothers [US] Jimmy Edgar [US] Tiga [CA] John Talabot [ES] Tiger & Woods [IT] Joris Voorn [NL] Wolf+Lamb [US] PIKNIC IN PICTURES

LINE-UP | 2016 TV AD | 2015

OFFICIAL TRAILER | 2015 CONTACT

FRANÇOIS FOURNIER PUBLICIST [email protected] 514 277-3683

PIKNICELECTRONIK.COM

PIKNIC ÉLECTRONIK MONTRÉAL

@PIKNICMTL

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